Music Marketing Strategies for New Song - Facebook Ads, YT Ads, etc

[@nobodys.shapeshifter]

Andrew, I highly recommend having ONE ad set to start with 6 ads and a fairly broad targeting. All your budget will go into it, letting you know much sooner which ads are duds. After you run it for a bit you can duplicate more ad sets but only include the top 2-4 ads and use those for targeting other audiences.

[@whtevercomesfrst]

this sounds like good advice

[@AndrewSouthworth]

This is great advice. I launched a 2nd campaign doing this to test how it compares. Thanks!

[@HowardCharlesUK]

I've just run my personal best Facebook ad campaign, 7,000 streams in the first week! I'm glad I left my old submithub playlist strategy behind 😂

[@Fifavin14]

Sick man!

[@Pensacola2]

Awesome! congrats!

[@NicholasSosin]

How much did you spend total? Thanks

[@hafidzwibowo]

eyyyy lets go !!

[@GianCarliniOficial]

Tell us more please

[@ProntoValid]

I ran a campaign for my newest release using a variation of your methods and it definitely helped! Along w/ submithub and other submissions it's one of my most successful first couple weeks of a release ever! It's definitely true that you have to wait a bit before the cost per conversion lowers. Thank for all your help again man!

[@plumcharlie]

This is very timely. Been watching your videos for an album release that just came out today. Super helpful stuff man. Thank you. Look forward to catching up with you in a week for the lesson.

[@badgemack]

Great vid again Andrew. Much appreciated for all your top informarion. Could I ask how are you managing to avoid or steer around the dreaded click farm type scenario. How do you keep your traffic high quality with good engagement for streams? Is it just a matter of avoiding certain countries? Minimum spend threshold? Platform targeting? I seem to get poor conversions. Thanks if you see this.

[@ChrisHowlandOfficial]

I got such a tug of war going in my mind - dive into learning more about ads, which will take away from time spent MAKING music...OR just focus on music and let the chips fall where they may as far as results are concerned.

[@AndrewSouthworth]

Unfortunately music doesn't even promote itself. Letting the chips just fall will lead to failure at least 99% of the time. As much as it sucks to take time away from making music, if you want anywhere to hear your music its the only option.

[@HouseofBrooklyn]

Thx for sharing this stuff. Very helpful. Using it now to prep for my next drop

[@DanGraul]

I’d love to hear more of your thoughts on promoting music videos in the future. I’ve had some good results promoting my latest album on Spotify with your helpful videos. Getting ready to release a new music video in a couple weeks, so it’s great to be able to see you doing a music video campaign with this new track you’re pushing. I’ve been trying to decide if FB ads would be effective to drive traffic to my new music video. I will definitely check out your video on KZbin ads again as I kick into creating ads and really trying to push my new video. Thanks for sharing so much great info in your videos. It’s super helpful to see and hear your insights.

[@billweir1745]

Thanks for mentioning that the first day is usually a crap shoot. I was getting a tiny bit discouraged, even though with ads things have been going much better than recent months.

[@mattabbagnaro6677]

So you normally test out like 1-3 interests per campaign, right? And you try to keep each campaign narrow enough like under 1M possible impressions each right?

[@patinthehat4000]

Great stuff! I've had a campaign going for 10 days now with almost 500 conversions to my distrokid landing page then to Spotify. The weird thing is that my conversions aren't being represented on Spotify, I only have maybe 100 new streams this week. Shouldn't the number of conversions match the number of streams? Since a conversion only happens when they click the Spotify button on my landing page?

[@kirkgacias7828]

it takes 30 seconds of them playing the track for it to be counted as a stream. maybe theyre not playing it long enough

[@patinthehat4000]

@@kirkgacias7828 I should make a version of my track that's just the chorus on repeat! 😂

[@thesuncollective1475]

Undone is a cool single I like the hook..actually your singles are all dope..not surprised you racking up the streams..very now..epic sound..Leading by example fo'real!

[@AndrewSouthworth]

Thanks! I appreciate that, glad you enjoyed it.

[@as_ismusic]

Andrew, as always, incredible video! Thanks for always sharing your knowledge! One thing I'm curious of, do you think you could run a video views campaign in front of the release to short out what ads and 15 second clips of the songs may perform best so that you're not wasting money on the conversion campaign? Thanks!

[@jpwilsonmusic]

A helpful video would be setting up the Facebook Pixel with Feature FM. Great videos and keep up the good work!

[@siespaul]

Man, this may seem stupid, but - I can´t figure out how to get into that Ad-menu you´re using (that involves for example Instagram as well) - when I´m working with FB-ads it looks entirely different and I don´t have alle the options you´re proposing in the video! Does anyone have smart idea what I could be doing wrong? Great content by the way, extremely helpful! Greetings from Germany :)

[@thefortunemusic]

Hi @Andrew, we recently released our latest song Tell Me Something yesterday, used toneden to create a landing page to KZbin and Spotify and fb ad campaign. Even though ad manager shows more than 170 view content conversions and toneden page insight also showing more than 170 Spotify click throughs, the live counter on Spotify has only 15 views. My daily budget was 5000 inr for 1 day. Now I have drastically reduced my spending amount as I think the money got wasted. Also another thing I noticed, the Facebook ads on insta stories promoting others music, when I click the link to Spotify, it shows error and doesn't take me to Spotify. Maybe everybody is having this problem? Until this problem is rectified, ads directing to Spotify is a waste of money

[@colortheory]

Yesterday I had 1K conversions and only 13 new Spotify followers. Last week I was getting 50 a day with way, way less. So yeah, something's going on.

[@GianCarliniOficial]

Hey there. I´m having the same problem. Yesterday, I got more than 200 conversions but only 4 new followes and no more than 7 streams. Does anybody knows what is happening with those hundreds of people !?

[@colortheory]

Today I only got 4 new followers, and Spotify Artists shows only 414 views of the song (not exactly sure what that means) with 1K conversions. I'm going to try targeting only first world countries and if that doesn't work, only stories placements.

[@GianCarliniOficial]

@@colortheory the views mean those people that have listened your song for less than 30 seconds (that’s the reason for being a “view” and not a “stream”). Did you change your ad set or just suddenly the results change? In my case, I start using a lookalike audiencia without segmentation and i guess that’s the problem (perhaps most of the conversions doesn’t have a spotify account) 😐

[@colortheory]

@@GianCarliniOficial Oh! I thought views meant they visited the track/album page. Thanks for clarifying! In my case, I didn't change anything drastically. So you're thinking people clicked on Spotify even though they didn't have an account? It seems like most would just abandon the page and not convert.

[@volcaniadread]

very insightful, just what I was asking myself after seeing a couple of your vids. thank you very much my guy 🙏♡

[@R3XYY]

love it bro. good to see this content from you. the course has been great to!!

[@manchad0o0]

Did you release a video of how this went after 1 month?

[@tragedyyy]

Hey Andrew, thank you for all your very insightful videos. You are a blessing to this community :) What do you target in your 1% LAL? Do you use SuperLAL's? (1% ig engagers, 1% videoviewers75%, 1% fb engagers) what recency/retention can you recommend? some advice on which lal audience would be highly appreciated too!

[@TiahiOfficial]

Did I understand it right, you switched to feature.fm from toneden.io? Was there any particular reason?

[@AndrewSouthworth]

I just wanted to try it out. FeatureFM is very nice, but VERY expensive. I cancelled my subscription with them since.

[@TiahiOfficial]

@@AndrewSouthworth good to know, thank you!

[@YinkaYinksYinko]

Hi Andrew, I'm currently not getting any conversation results? Is my campaign simply not working?

[@JoshMcGeechan]

Hey Andrew, loving your videos and have been inspired and I’m running my first campaign. I was wondering how and when do you decide to turn individual ads within ad sets off? Do you think you could do a video specifically about turning ads off?

[@GeorgiKrastevMusic]

I would highly recommend using Facebook's "Experiments" A/B Testing feature for tests. You can have up to 5 variations with it. I seem to have inconsistent results if I "split test" without it

[@florianschwank1415]

Hey really good video! But I got a question: Does facebook automaticly turn of adsets that dont work as good as others? Or have I to do it myself?

[@AndrewSouthworth]

Thanks! They will reduce budget and eventually stop spending money in worse ad sets, but depending on the size of them they still might run if they're very large. So I always turn off bad performing ad sets manually as well if I know they're not going to improve based on the data.

[@vinx98]

hey man would love you to do a video on feature FM, its a bit expensive and would like to know if its worth it.

[@LESURELOVE]

It’s worth it because they show ads on actual music sites where people are looking for music and Zire works great too

[@DezBusta]

Andrew coming in with the gems 💎

[@daneckberg9566]

You should use the song "Wicked Game" in your targeting, because your song has some very similar musical elements to it.

[@benlaurent3102]

You can’t on Facebook ads

[@JoshBed7]

I have a big question. You do a lot of explanation on electronic music but can you recommend tactics for other genres?

[@Pensacola2]

Was the click-through rate worse because you left more options on the landing page? (indecisive paralysis)

[@AndrewSouthworth]

On FB thats totally why the CTR was worse, but it actually improved the CTR of the landing page itself since more people had a service on the page. Since i'm optimizing for JUST Spotify conversions, FB doesn't count people who click elsewhere and will drive to find more people specifically who want Spotify.

[@Pensacola2]

@@AndrewSouthworth that makes sense! Thank you for your reply

[@krisbuckley]

I did the Facebook campaign and lost money without a single stream on Spotify from it... I thought I did everything what u said. I need help with this stuff....

[@TheRabbitts]

Really helpful video - thanks!

[@armandovallejo6388]

Please upload a video on how to avoid facebook restricting ur account

[@LordAikido]

Super video! I applauded for $10.00 👏👏👏

[@AndrewSouthworth]

Thanks dude I appreciate that!!

[@whtevercomesfrst]

I was actually going to ask if setting your max cpv as 0.01 on your youtube ad was possible? I ran a discovery campaign with max cpv of .03 cents and it didnt run for a day or two until I raised it to $1, but my average cpv ended up still being .02 cents lol

[@AndrewSouthworth]

It seems to be running okay! The cost you need depends on the targeting and also the countries. Just like FB ads, Google ads is an auction except they actually let you pick your bid. Another factor is that the required auction pricing will actually change over time.

[@whtevercomesfrst]

@@AndrewSouthworth Ah gotcha. Do you think eventually Facebook would allow us to set our bid as well ?

[@colortheory]

If you go into Locations, you can adjust your bid on a per-country basis to dial in the balance you want. I bid 75% more on US and 40% less on Mexico, for example.

[@whtevercomesfrst]

@@colortheory ahh ok

[@shakimdixon9815]

Hey when doing link clicks sometimes I get like a thousand clicks but it doesn’t show all of em in my KZbin or the video I promoted is that Normal?

[@AndrewSouthworth]

Avoid link click campaigns, you really want conversion campaigns with pixel tracking.

[@shakimdixon9815]

@@AndrewSouthworth do you have a video where it shows you doing them ?

[@shiztwiz4599]

@@shakimdixon9815 look at some of his older videos.

[@kvba1589]

Hey man, thanks for the video! Can you make a video on how to apply for an official music channel on KZbin? much appreciated!

[@jmthemelomane1470]

U're a blessing buddy

[@beaulucasmusic]

Can I hire you lol? I find most of you vids are data-based, not really any How-to's. Many of us are not analytical types and don't know how to do all this (although I do know how to place ads)

[@AndrewSouthworth]

I do have a bunch of tutorial videos on this stuff, but I also have courses, consulting and an ad agency. You can find all that here: generastudios.com/

[@armandovallejo6388]

Man I’ve been trying to promote my music but facebook keeps restricting my acc they’ve done it twice already :(

[@adrianrabe2099]

What do u think of the idea of targeting more people that listen to niche bands, because this audience consists of more early adopters?

[@robin-5816]

Hey, I launched my first campaign but after a few days my ad account got blocked. I reached out to Facebook ad support twice and they just said that I violated the terms and they won’t unblock my account. The ad was based around my cover art just as Andrew showed in one of his video’s. Does someone know what I might did wrong and how to get my account unblocked? Or should I set up a new ad account?

[@nobodys.shapeshifter]

Facebook is notorious for blocking ads and accounts that were not doing anything wrong. I would look over the terms again, but don’t expect to find the answer.

[@lionheartmarket130]

yea thats cool... but if you want to suceed online than check out what your missing out on.

[@prod.bymedok]

When you Are showing your screen on video, make it big as the video Cuz its hard to see what you Are showing and you cant fit it all. And then you can put the video of yourself down in right corner and make it small

[@T.Rose_official]

Has anyone taken the Facebook ads course? And is it worth it?

[@pyrexxprince3250]

I’m lost ... I know this great info but I’m lost lol

[@LordAikido]

Check out some of his other videos first, maybe.... this one is like diving into the deep end.

[@AndrewSouthworth]

Yeah definitely check out some of my more step by step tutorial videos on this stuff. This video is very high level and kind of assumes you know the details of how I set campaigns up already. Some videos I do cater towards beginners and others are for more experienced individuals.

[@nctrdotexe]

Hi

[@kombe971]

Submithub sucks. This is a much better way to spend your money if you are indie