Facing Measurement Challenges in B2B Marketing

Marketers are increasingly becoming more confident in their ability to demonstrate value, with 82% saying they can clearly demonstrate impact to the C-Suite. What tools and skills are contributing to this confidence? What are the biggest challenges in measuring and demonstrating marketing performance? These questions and more will be answered within this LinkedIn Collective Studio at Cannes session featuring Rahul Mehta, Senior Manager, Global Agency Development at LinkedIn and Marla Kaplowitz, CEO at 4A’s.