The Deadpool Movie Was Kept Back By Exactly One Man (Movies with Memorable Marketing)

[@linklover7077]

Deadpool really is the perfect fit for having a shitty budget

[@FlyingFocs]

I love how, for the type of genre this us, 58 million is low. That says something. Many things, actually.

[@FlyingFocs]

@@ShockingPikachu yeah

[@themagictheatre2965]

"Deadpool really is the perfect fit for having a shitty budget" Eh, not really. Deadpool comics tend to be fairly decent sized in terms of scale. Because Deadpool's role is that he is kind of like the Tour Guide for the Marvel Universe. He takes the reader around to every corner of the universe, from the huge popular stuff to the weird esoteric stuff. A Deadpool movie that really nailed it would have to be big.

[@shabushabu5319]

e.g the Deadpool game

[@venatr2865]

What I find especially funny is the Deadpool video game is the exact opposite, literally one of the most expensive video games of all time and it was garbage lmao

[@BadgunmusicII]

I’ve always felt like Deadpool came out at the perfect time, in regards to the rise of the internet and meme culture. Deadpool felt like the perfect meme like movie, so it kind of makes sense to me that an old guy didn’t get it.

[@Cyberspine]

I still don't get it. The same goes for the fourth-wall breaking game Undertale.

[@Lreclusa]

The rise of the Internet and meme culture was in 2016? Who knew.

[@thenothingking]

Lmao how young are you? What rise?

[@uhm_5414]

i like tacos Shut tf up boomer

[@Elenrai]

@@uhm_5414 *makes old man noises despite not even being 30* mmmfffhnffdarnyounginsanwhippersnappers! *grumbles*

[@YTHandlesBlow]

I liked how all the Thor movies had a thing involving Dave the Rommate skit uploaded to youtube that was clearly cheap but all fun and jokes with the actors from the MCU

[@EnragedPlatypus]

I one hundred percent believe Taika Waititi saved the Thor character with those videos and Ragnarock. Don't think I could have sat threw another Thor 2 Dark Elf Boogaloo.

[@paulcoy9060]

"Send a raven!"

[@mentalcase4299]

@@paulcoy9060 😂

[@VortexTraveller]

I think my favourite piece of Deadpool marketing was the video where he's teaching people how/encouraging them to check themselves for testicular cancer with the slogan "touch yourself tonight" it was memorable, hilarious and could potentially save lives.

[@loganricherson]

While this is for deadpool 2, mine is the bob Ross trailer

[@altoalty13]

We have Deadpool on Blu-ray and in the case was an instructional pamphlet to check for testicular cancer

[@magdalena_dewinter]

did it for breast cancer too

[@magdalena_dewinter]

fits bc of his cancer which i guess is why they did it

[@the-real-timmeh5190]

Honestly my theory is that Tom just “leaked” the test footage because he just wanted to shut the director up and show him that it just wouldn’t work, ofcourse it had the opposite effect and everyone loved it. But he just won’t take credit for leaking it because he wanted it to fail Hence why nobody actually knows who leaked it That or it was in fact Ryan who just believed in the movie so much that he wanted to show Tom.

[@ayrtonpietrobelli6972]

Both are on different ends of the loving Deadpool spectrum

[@jorikgalen9556]

I remember going into the dvd isle at the shops and the covers of all the movies were replaced with a deadpool variant, that was awesome.

[@loganricherson]

I still have a picture on my phone of that

[@joschaugustenborgnielsen2366]

Logan Rcherson. Please upload it and send a link, i would love to see that.

[@loganricherson]

@@joschaugustenborgnielsen2366 I'd rather not but I bet you can Google it

[@joschaugustenborgnielsen2366]

@@loganrichersonOk. I will give it try. Have a nice day.

[@geefreck]

I really loved the Clint Eastwood one of The Good, the Bad, and the Ugly.

[@Kyru82]

Makes you wonder how many other amazing movies we miss out on because some narcissistic suit doesn't like or understand something that others do.

[@hithere911]

Many movies and shows. Phineas and Ferb almost wasn't aired because the execs thought that it would go over the audience's heads. It was aired ten years after the creators came up with the original concept.

[@edit3891]

I mean it goes both ways, you can't green light every movie or you'll lose money, so it's hard to say, not so black and white.

[@hithere911]

@@edit3891 I think the point they're getting at is that some people in that position assume that they are smarter than the general public, so when they don't get something, they decide that the target audience won't get it either without looking into it any more than that.

[@edit3891]

@@hithere911 I mean in this cause the guy was smarter in this subject than the general public, but either he just didn't think this would be a hit or just really didn't like the character, which seems more inline with what they were talking about.

[@jmurray1110]

Guy being nine couldn’t make his sequel because the studio denied it Alice return to madness was going to have another sequel but it was barred by EA

[@shinkaiatsuya950]

Ryan Reynolds: Whoever leaked that footage is the reason that Deadpool got made. Everyone: Thanks Ryan Reynolds.

[@ringringbananarchy]

You give Rothman credit for Titanic and Avatar, but he was initially AGAINST both of those films. He was pushed into them. Of note, he was against them for budgetary concerns, as at the time each was the most expensive movie ever made, and not the content of the movies themselves, but Rothman's M.O. was smaller budget films with larger return percentages, which is why they churned out so many of those bad horror movies in the late 90s and early 2000s. Tiny budgets and those things always make good money. Also don't forget Rothman is responsible for X3 and Origins Wolverine both due to his direct interference, and he is the guy that shot down the Transformers, for the same reason he disallowed Sentinels in the X-Men movies. He was sure people did not want to see giant robots fighting.

[@cyblox07]

He sounds like an out of touch old fart.

[@killingtimeonline]

Did you plan on posting this on Ryan Reynolds' birthday or was that a happy coincidence?

[@listenatwork99]

Studios never learn the most important lesson with existing properties. Don't f*** with the characters! They became popular for a reason. X-Men Origins: Wolverine massacred Deadpool's character. Best marketing was the Burt Reynolds bearskin rug poster parody.

[@carliegriffiths6290]

@@harrylane4 Really? I always thought his reactions to Colossus were tinged with his sexuality. Not as much as it could have been though.

[@abdlhmdx]

Funniest thing is when that someone “accidentally” leaked the clip. The fans then harassed fox into releasing it.. just shows that harassment can result in good things sometime.

[@LokiToxtrocity]

Exactly. Also Horikoshi stop cockteasing us and give us Dabi's real name!

[@abdlhmdx]

ReivaOkami We all know who it is

[@gabrielclark1425]

Maybe instead of having these dumbass exec's choose what movies get made, they should just "leak" the ideas to the public?

[@mobiushelldoctor1423]

please do not say that, assholes do not need encouragement

[@birdiec]

Ryan leaked it. Its unconfirmed but he had everything to gain and nothing to lose. So in my mind he leaked it

[@mrcritical6751]

Rothman is infamously bad during his time at Fox he greenlit Fant4stic, refuses to let Seth McFarland make Ted And apparently has the entire set of X-men origins repainted so it looked more colourful and less dark because he wanted the film to be goofier

[@noteansylvan6051]

Yech. Seriously?

[@mrcritical6751]

Yep he is infamously incompetent

[@noteansylvan6051]

@@mrcritical6751 Damn shame. Damn shame he has any respect left with Hollywood. Edit: re-reading my reply it sounded redundant. Still does but I'm exhausted.

[@hanspepsiman]

Around the time that I started reading Deadpool comics I watched a film called Blade: Trinity. I saw Ryan Reynolds in that film and immediately thought: This is the only guy that could play Deadpool. Later I found out that, on set, someone showed Ryan a Deadpool comic where he describes himself as a cross between Ryan Reynolds and a shar-pei. After that Ryan decided that he needed to get this made.

[@13ishup]

Honestly, Ryan Reynolds was born to play Deadpool.

[@aninjame]

Rothman's reaction to the success shoulda been "i just don't get it."

[@MagnusBellatorr]

Shocked and sitting in a corner, curled up holding his head and rocking back and forth. Unable to sleep for days, only repeating the words "I just dont get it... it doesnt make any sense... I dont get it, I just dont get it"

[@alexdoan273]

"but steel is heavier than feathers"

[@geefreck]

Honest to god, if he actually had a small sense of humility, and self awareness, i.e. just poked fun at himself for a minute, that would have been a hilarious intentional addition.

[@j2j311]

Tom Rothman should not have a say in comic book movies

[@thepregnantpsychopath628]

when deadpool 2 was gearing up to come out, all the boxes for other movies at walmart were invaded by deadpool. My favorite marketing move EVER

[@joybell2819]

The marketing for Lilo and Stitch was definitely memorable.

[@xNathan2439x]

Everytime i Hear about how Scott Rothman didnt "get it" it makes me a bit angry inside

[@oH_._]

Fucking boomer almost ruined a good franchise

[@sesh1749]

damn execs are mostly clueless about comics especially fox and warner bros

[@Mythis1]

When you were asked how Tom felt after it made a billion dollars I expected the answer you gave a few times already of “I still don’t get it”.

[@namanurahasya9886]

Hate me all you want but I think Avatar and Titanic are the most boring movies of all time

[@rikrikonius1301]

"And none of us will spoil Endgame. Oh hi Tom!"

[@kevingooley9628]

Why did I hear that I'm Tommy Wieseau's voice?

[@pyromaniac2104]

@@kevingooley9628 because he is a hyper dimensional being in knew you were reading that so he decided to be nice and give you the voice over

[@joya2339]

How the hell did you forget the billboard poster for the room that stayed up for years on end

[@Zeltes]

Best marketing I remember is för Halo "I LOVE BEES"

[@christopherjamesboudoir]

One movie that had a memorable marketing campaign, and this is going back a bit, was the original Blair Witch Project. They used the internet a lot for it and hit it at just the right time. A lot of cities had broadband capabilities so you could have a more interactive experience. And in working with that the producers played this off as a real documentary. People really thought this happened. They kept the actors out of the public eye for the year leading up to the release of the movie. It was one of the first instances of viral marketing. And it hit big. The Blair Witch Project was made on a budget of about 40-60k dollars (estimates vary) and made over 170 million at the box office.

[@yourfathersinferioritycomplex]

Literally my favourite horror film ever made, theres so many cool facts about the behind the scenes

[@whereforeartthoume6459]

I mean the Blair witch movie had some great marketing at the time

[@Otgel]

the question is, who doesnt like deadpool, because of his personality the movie can be so creative with its approach

[@reddrgn34]

Don’t forget the marketing campaign for The Dark Knight.

[@jblue1622]

Red Dragon why so serious?

[@reddrgn34]

@@jblue1622 because im an agent of Chaos. 😂🤣😂🤣😂

[@geefreck]

Just the teaser with Joker briefly talking, while showing the batman logo, managed to give me goosebumps.

[@Skorpeonismyrealname]

The "Stryker finally found a way to shut you up" moment reminded me of something horrible in a yearbook I have... Someone's favourite hero was Deadpool. And YB Committee, in their _infinite wisdom_ accompanied that student's statement with that image. Apparently people were so mad about it, they offered proper custom Deadpool comic stickers to put over it.

[@HugoGojibiter]

The Blair Witch had some pretty good marketing in the terms that nobody seemed to know if it was real or not, Cannibal Holocaust was similar with the director supposedly paying the actors to stay out of the public eye up until the release leading to people thinking he’d actually killed people for the deaths in the movie. The 1998 Godzilla also had really good marketing, busses with the text “his foot is a long as this bus” printed on the side of them and stuff like that. Cloverfield had the mystery behind what the monster was and it’s design. Those are the main ones that come to mind for me

[@AnimeOtakuDrew]

The most memorable movie marketing campaign for me was Lilo & Stitch. I loved how each ad started with an iconic scene from a classic animated Disney film, then ended up with Stitch invading the scene and wrecking everything. It didn't really tell us anything about the movie (other than making us aware of Stitch's mischievous and destructive tendencies), but the ads were hilarious!

[@chrismcconnell138]

I find it poetic that the Merc with a Mouth shut Rothman up.

[@robertfarrell7941]

Antman had some pretty incredible marketing back when it was released. Theres the video where Paul Rudd and Michael Douglas are slapping their knees and chanting "Ants!" over and over again, and all of the tiny billboards they put all over the place, near bus stops and stuff. Really creative.

[@galfinsp7216]

So that’s where that meme came from

[@Shuckleshagger]

The start of the video was one of the sadest scene ever. The look on Karls face when he said "Not today" i literally cried.

[@Shuckleshagger]

@@YaBoyPerun don't i have one?

[@JamesCPotter13]

It's so strange to see a video of Karl NOT DRINKING IN THE BEGINNING.

[@Shuckleshagger]

@@YaBoyPerun why not he is sexy as hell

[@dashiejinxx100]

The Blair Witch Project was marketed amazingly. So was Batman: The Dark Knight. Look into one of these for a video, man! You'll be so impressed.

[@MagnusBellatorr]

Lilo & Stitch had fairly memorable marketing where they did iconic disney scenes from other movies but just inserted stitch in them.

[@girv98]

I pass by that Raiden painting every other day, so fucking cool

[@chrisbarrettFilmstudio]

For the simpsons movie they turned some 7-11s into quickie marts

[@Living_Life242]

Hitchcock’s marketing for Psycho was pretty bizarre and memorable for its time. Basically it was a whole behind the scene commentary where Hitchcock leads the viewer through the set and spoils the fact that something terrible happens in the shower. It was boring, it halfway gave away the most iconic moment of the film. And yet it was so bizarre that people just had to go watch it and it made the build up to the shower scene all the more intense, because you knew something was about to happen, but you didn’t know what. Master of suspense indeed.

[@dunkalunk]

North Korea did the Sony hack in response to the The interview by Seth Rogen. This is how we have the Deadpool we know today.

[@aliceorton513]

I think I’ve seen that painting in leeds, I had no idea

[@orgixvi3]

Pretty ridiculous that you guys forgot one of the most memorable marketing campaigns of all time. The marketing for the 1998 "Godzilla" movie was INESCAPABLE! It was literally everywhere you went. The 2014 Godzilla movie was also pretty good, because they kept Legendary's full Godzilla design a secret until just before the movie came out.

[@bryantclay9083]

i think the fact that it was held back actually helped with its success the whole secret of who leaked the test footage deff helped and also more ppl were deadpool fans when it was released back when ryan reynolds wanted to first make it there werent as many die hard fans

[@JonSmith-hk1bq]

In fairness, I always thought Deapool was a movie that could be very good or VERY bad. And the difference was whether you believed in Ryan Reynolds as he was coming off of Green Lantern.

[@GoldenDoom]

Ryan Reynolds has a youtube channel and has is literally an ad, but is amazing. the only ads i wont skip, ever.

[@KimM13744]

If Deadpool was released before the MCU it might have flopped. It need the MCU, X-Men and DC to be mainstream so they could take advantage of superhero movie stereotypes in the film.

[@jblue1622]

I didn’t get why Avatar was a big deal, 3D was kinda cool, but not really

[@jblue1622]

_deviled_eggs_ hmm I’ll have to look into those

[@dudedurham]

Karl trying to come up with memorable marketing campaigns: Blair Witch Project: bruh

[@Sigma-gb9yd]

It's a crime Halo 3 wasn't mentioned at the end there. The sheer amount of stuff Bungie did for the marketing is amazing, and it's not something you can forget

[@gembocobo9484]

The story behind movie needs to become a movie. Tom Rothman needs to get a rogue one hallway massacre scene where the resistance was desperately trying to transmit the test footage out into the internet.

[@AbsolXGuardian]

Detective Pikachu getting made is just really surprising. It's an adaption of a specific forgotten Pokemon spinoff which is solving puzzles with a Pikachu. Not only is it good (exceptional for a video game film) the production company is American.

[@thomaslancaster4223]

My Name is Tom. I was so familiar with this type of marketing that I thought they had found a way to change the audio to match my name depending on your KZbin ad profile (the mask covering his mouth making it believable) ... Until of course I made my friend play the video 45 seconds later. Later I thought they were targeting Toms, knowing it would be a set portion of the demographic which coincidentally afterward became a trend in social media. Thank you for clarifying. I will probably never forget that moment.

[@Thedarkravern]

"who'd I have to F*ck to get this going" -Tim Miller (5:25) that' got me wheezing

[@fromthelostdays]

My favorite ad campaign ever has always been the countdown to the end of the world commercials for Majora's Mask. Even with the cornier bits in each one they still stick with me something fierce.

[@Koolbie_homovill]

No offense, but I like the videos with Brad in them more, him and Karl have a new back and forth

[@duckydae]

Peaky Blinders had some really good promotions for this past season. Plastering fan-art all over the UK was incredibly humble and they got Snoop-Dogg involved 😂

[@DesertHomesteader]

Some other very memorable trailers in 2019 are: Jumanji: the Next Level, Zombieland Double Tap and Knives Out. But I'd agree that most movie trailers are more likely to spoil a movie than to make me want to watch it. Edit...having now seen Jumanji: the Next Level, I would like to rescind my suggestion that it is a good trailer. In fact, it spoils some of the best moments of the movie...which, by the way, was mediocre at best and extremely annoying overall. Imagine watching a number of Danny DeVito impersonators for 2 hours and you'll get some idea of what I mean.

[@CommanderChronicles]

he has definitely held back other projects that would of been awesome, that didn't have footage released so will never know what they were. i find it hard to believe hes only done this once. if its wasnt for the persistence of renalds and miller it would no of happened.

[@jamesfranco314]

Halo 3's marketing was pretty good it kinda took the opposite approach from deadpool where it took you into the world of halo with all the war veterans talking about their memories of chief and other war stories.

[@stevent3676]

12:41 "and obviously now people have forgotten about the game" 2021-2022 memes: *"WE'RE ALL SONS OF THE PATRIOTS NOW!"*

[@pryvateryan9731]

Can anyone imagine anyone else but Ryan Reynolds being deadpool? Cause I cant imagine anyone else being wade wilson

[@skatinwhenican]

Years later, I’ve come back to this after “Deadpool & Wolverine”. The Deadpool trilogy has been amazing. I’m glad that one guy didn’t get his way.

[@Ryanthedoctor11]

They also forced deadpool, to be made by leaking that one scene online, the one where he drew himself shooting Francis

[@thadude1337]

Hey, about Endgame, I havent seen it and it still havent been spoilt for me....

[@vynne3888]

Your bit about the marketing for deadpool made me remember the marketing for a French movie : Brice of Nice 3. It’s quite recent too. First of all, the movie is the sequel to the first Brice of Nice (yes, it’s the second movie in the franchise), but the movie is called the third because Brice “smashed the second one” (which is one of his punchlines, “I smashed you” (I.e. “you got owned”). Then there is this leak of the full movie available on KZbin which is the actual movie up to the fifth minute or so, at which point the movie cuts to a white room with Brice of Nice in it, berating you for not watching the theatre release. After that he goes on a full improv for ONE HOUR AND A HALF! And much more...

[@mattmark94]

Rothman is the nemesis for all comicbook fans

[@BlueKryptonite45]

I loved the marketing for mass effect 3 where they sent a few copies into space and let people track it in its descent to keep the copy of the game a week before it officially came out

[@adgaga]

Hmm.. I've missed some information I think. How come I can write this here and not only on reddit? Deadpool marketing was the best. The only other movie marketing that comes close would be Deadpool 2 (electric boogaloo) whith Celine Dion.

[@georgediaz1259]

Ant Man had a pretty good marketing campaign. They had ant sized posters and signs everywhere

[@alecdeter1999]

Ryan Reynolds is perfect for his role in the movies It seems obvious Rothman is incompetent to an extent

[@rainshadowband3161]

Bet he feels like the biggest idiot in the world after seeing the massive success of the film. He's only human and makes mistakes now and again like the rest of us. Lmao

[@clonescope2433]

Ryan Reynolds is good at marketing He's working on mint mobile his premium cell phone services.

[@x3roxide]

I remember reading about the marketing for "IT". having red helium balloons tied to sewer drains, mannequins dressed up to look like Georgie with the yellow raincoat. The VR trailer released while VR itself was in it's curiosity phase.

[@koipebbles4904]

Can’t forget the photoshoot between Deadpool and Hyuna where they pretended to be a married couple

[@lordforg8697]

WAIT. Dead pool didn’t have a budget. But it’s so well made

[@negativetim]

The closest thing I can think of to the marketing for Deadpool is Jay and Silent Bob reboot, they're everywhere! And they're touring with the movie for 6 months watching every viewing with the paying customers

[@joeabosssands2481]

Fox: can we get anymore uh. Wiggle room in this budget?

[@DarthZ01]

It's because he had that position for 20 years. The generation changed, the internet and memes were born, comic book movies came out and became a runaway success. All of that together is a perfect storm for why Deadpool would be one of the greatest movies ever, but he was just too old to get it because all of that stuff was after his time.

[@SSecularScholar]

While before most of our times, I’d say Psycho had a memorable ad campaign.

[@owaindavies2261]

Cloverfield had a good marketing i think. It was the whole ARG thing

[@antwan1357]

Either Rothman hated Deadpool or he is the very best negotiated the best budget ever.

[@geefreck]

Remind me how when they filmed the first Pirates of the Caribbean, the CEO Michael Eisner, saw Johnny Depp's take of Jack Sparrow, and thought he was ruining the film. I get that not everyone is right all the time, but good heavens... these sort of mistakes make you wonder what the actual hell they were _actually thinking._

[@ZombAssassin12]

Ugh need deadpool 3

[@Maindrian]

Disappointed at no mention of Alfred Hitchcock's guided tour through the set of Psycho.

[@richardjohnson1021]

Can you get a picture of that train station and somehow bring it up next show and add the picture?

[@Loiner_Leftie]

Just google "Leeds Raiden"

[@thepoofster2251]

Blair witch? They set the bar for viral marketing

[@EpicToadRage]

The best ad was the one with the fishing hat, where he freaked himself out with the dangling bits. 🤣🤣🤣

[@MtnNerd]

He's probably just one of those guys who knows how to make a safe bet and squashed tons of interesting movies.

[@noellegamerstudios6933]

Reynolds actually did leak it. He’s confirmed it

[@geist21]

One of the ways the marketing team advertised was a endcap at Walmart stores replacing 16 different DVD covers of movies and edited Deadpool in them.

[@theresidentevilafter]

" I'm tHe GuY tHaT wOrKeD oN aVaTaR aNd TiTaNiC!" and I've made many mediocre, forgettable things too. can I have a paycheck?

[@mnemosynegates625]

The Halo 3 believe ad campaign, hands down the best ad ever made.

[@kevinclark8356]

Tom Rothman has a long history of messing with genre movies and shows at Fox, as he thinks that there all stupid kid stuff. For example, he would go to the set of fan4stic and have the crew repaint the set and move everything about, with telling the director.

[@Starnerd67]

Lilo and Stitch's marketing was extremely memorable. More or less had nothing to do with the actual movie too.

[@Eli-as12]

Deadpool 3 must have tom rothman as a cameo saved by deadpool and deadpool says "See I just saved you and your franchise" 😂😂

[@visno]

the most memorable movie marketing i can recall was the marketing for blair witch project. when the trailer came out, people thought it was real, and the marketing team just went with it and played that up.

[@dougmaurer7570]

I now feel like rothman was responsible for all the stupid changes to classic stories that made zero sense or the lack of continuity in x men.

[@Bunk_off]

Lilo and stitch. Stitch pulls up next to alladin and Jasmine on their magic carpet, and ends up leaving with Jasmine in his spaceship.