fake "high quality" content on TikTok

[@LP-bi4vc]

In a gold rush, you don't get rich mining gold; you get rich selling shovels.

[@jaredmcdaris7370]

I’m going to show you how to source, stock, and sell High Quality, High Value shovels!

[@scottbuck1572]

This is literally how Levi's became a national brand: they sold jeans to miners

[@flipmaya]

A lot of the oldest companies in San Francisco grew because of the gold rush. Levi’s, Wells Fargo, Boudin Bakery. Mark Twain worked his early career there too.

[@ville-c4u]

no one cares😂😂

[@lenapoolaw211]

Are you talking about how people feel about you, or? 🤨​@@ville-c4u

[@lovemusiclovecheer]

The phrase "high-value" instantly makes me think manosphere and then i am utterly repulsed. Don't care what they are actually talking about.

[@NoLOVEinFEAR333]

this

[@Runzi333]

You are 10000% right! That was sitting in the back of my head and giving me the ick and I didn't even realize it.

[@aiwash2766]

Dint even think about that and now I can’t unsee it

[@vivalasvixen]

Same! Even hearing Swell say it, i can feel the cringe so bad and couldnt figure out why I was struggling to get through the video. ​@Runzi333 haha 🙃

[@maninanikittycat4238]

Anything related to the manosphere is extremely icky

[@nebulass1122]

My favorite tiktoks are all low quality, grainy, mostly unscripted, etc.. that's the appeal of tiktok to me. Why would they try to change that? It just seems so fabricated, I hate it

[@ServantOfPuppets]

It's the cycle KZbin went through

[@dionmardianto]

I like when people film their dogs/cats daily behavior 🤌🏻

[@win_jayden]

Money mostly. As much as I’m in the same boat as you (I love chaotic videos or at home skits), it seems that content generates more views/money from being more “professional” looking. I guess, for most people, it looks more legitimate.

[@empressfreya9872]

If I want high quality long form videos, I go on KZbin, not the silly little dances app

[@VVVU2x]

When I was young, KZbin was the go to to connect with down to earth people who don't work for a large company. Now KZbin is literally nothing but that

[@maeganmonster]

I've been subbed to you for 4 or 5 years not because of production value because the vibe is "friend yapping to me about this crazy new thing they just discovered and had to share with me". I've never cared about the backdrop, the mic quality, etc. it's always been about how engaging and straightforward you are, and your attitude, humor, and honesty.

[@navisochi]

this! even if its a little odd, it really is like listening to a friend tell you what they did on the weekend! or what new thing they're up to. and then we get to see the world a little bit more

[@rebelks88]

The only time the audio matters is when it’s hard to hear her voice 😂😂😂

[@Angryoyster]

I wish companies would realize that their niche is what brings people to them. The more they try to monopolize and control the market the more people want to leave. I don’t want to spend all my time solely on one app, I have different apps for different wants.

[@0.-.0]

THANK YOUUUU

[@kanjonojigoku8644]

Unfortunately we live in an era of infinite growth over quality or long term success, grow grow and grow until you can't grow anymore so then the shareholders can ditch your company after sucking all the value out, and it's illegal in the USA to say no to the shareholders

[@ville-c4u]

no one cares😂😂

[@floofzykitty5072]

And the funny thing is that every other platform is trying to become TikTok in what is known as "TikTokification" - KZbin Shorts, Instagram Reels and even now Twitter/X has a system where you can endlessly scroll through videos.

[@fearblank]

Most of my favourite tiktoks are talking heads and "one person plays multiple characters symbolised by standing on the other side of frame when they talk"

[@connor1586]

Man plays female character in sketch by putting towel on their head

[@Butterflier00]

also a towel on the head to show that they are a woman.

[@msjkramey]

I like that, but with some "costuming," like one character is in the exact same outfit but has a hat lol

[@apollofateh324]

Guys trying to play women and just using a towel on their heads to represent hair 😂

[@tyleraws]

@@apollofateh324unironically that’ll get me every time. bonus points if they talk in a falsetto voice

[@abbiholz9274]

I feel like I'm more lenient to creators who have crappier video/audio quality because I think it kind of subconsciously makes me go "oh this persons new to it, they're still learning, cut them a little slack" versus someone with really high production quality, but crappy content because i kind of go "if you have professional equipment, you must know what youre doing, so why does it suck"

[@blehblehs]

same, i kind of also have a bias of the person with lower quality must be doing out of pure passion, while the person with the high quality must be doing it for money. It’s not necessarily true, but definitely bad content with high quality is the worst combination imo

[@msjkramey]

Especially if the person has low views or subs, like yeah, of course they haven't gotten to that point yet. It's still a hobby. I'd also rather have a creator have better audio than better visuals, too, because I don't always look at the screen while I'm watching. Even with that, it takes A LOT for me to notice that the audio is bad. My ears suck so bad

[@ToplessTopics]

alas, that's what happens when rich nepobabies start pumping content onto a platform. They have all of the production value, none of the creative talent.

[@Ross516]

​@@msjkrameyTbh my biggest advice to creators is audio > video. People will watch shit filmed on a DSi quality camera if the audio is good, but if your audio sucks or even hurts to listen to, they do not care what the video is, they're gone.

[@melissagoss1986]

Right now my favorite trend is "pretty pickles." Just people putting edible glitter in pickle jars. Super high value and high quality

[@friendlyfirecracker1276]

Nah literally, the top trend on the platform rn is people telling insane stories via slides w/ walls of text on top of a shitty quality screenshot of a scraggly looking muppet… like the shitty quality is a huge part of what makes it so funny

[@georgiavol6158]

WAITTT i loveee pretty pickle so much. i dont even like pickles

[@katherinehaidara2967]

@@friendlyfirecracker1276yeah I love the Pepe the king prawn meme so much

[@faenene]

Especially if you cut the pickles into fun shapes like stars and hearts ^^

[@BirdPeopleArentReal]

If I see good quality video on a Tik tok I’ll automatically assume it’s an ad.

[@ToplessTopics]

an ad, or someone who was already rich that just decided they want to become famous too so they had their parents buy them top of the line recording equipment and hire an editing team, but even having an editing team doesn't guarantee your content is actually interesting (:

[@faenene]

Yes, low quality videos just seem more personal I think

[@AmandaKrutsick]

My most watched video on Tiktok is a video of my cat eating my crochet yarn and me making a joke about how we're both doing fibre arts...maybe not "high value" but it made a lot of people laugh

[@missdenisebee]

This is literally my favorite kind of Tiktok content, tbh

[@lavii3181]

I've seen that one! It's a good tiktok :D

[@ville-c4u]

no one cares😂😂

[@bellablue5285]

Honestly just reading that made me chuckle, so makes sense (hopefully cat didn't actually eat any, was just chewing on it or trying to eat it?)

[@m0L3ify]

I just accidentally dragged my crochet yarn all the way down the hallway and had to gather it all back up and my cat thought that was the BEST game in the world! 😂

[@myshreksbox]

I feel like bistro huddy is a great example of low production high quality content that does great If people haven’t worked in restaurants they still love the videos

[@sickofrepetition]

Bistro Huddy is my favorite TikTok series

[@bujustic]

I really like huddy but their undisclosed ads really wore me down after a while

[@Jimmy-Mc]

I recently found out that one of my favorite creators recorded and edited all of his videos on his phone for the first two years of his channel. These are 20+ minute videos with well-written scripts, b-roll, and really insightful commentary, and it was all done on a phone. If you have something interesting to say, people will listen, no matter what.

[@SquirellsRJustUmamiMagpies]

Who is it?

[@natashaslocum3549]

If that's what TikTok wants to become, if they want to make that shift, if they want creators to make higher quality, more intentional content, then they should actually pay them amounts that would be worth the effort. Pay them for their views and interaction in a way that's worth making that content!

[@ToplessTopics]

you mean simply saying "if you endlessly provide high quality content for us for free, MAAAAAYBE some day you'll be rich and famous" isn't payment enough? /s

[@natashaslocum3549]

@ToplessTopics But it's ExPOsUrE 🤪

[@empressfreya9872]

Your talk about tikok towards the end is so true. I'm part of German booktok, and multiple authors/book reviewers have reported going viral with one video, and then immediately being stuck on 300 views for the next few uploads. And they ALL report the same 300 views issue. Tiktok is incredibly shady with their algorithm

[@matthewcahill4475]

There’s a manual review that goes on if your video goes viral, they don’t want to have too many high view creators at once as to not have to pay them too much, a lot of the algorithm is manually controlled

[@professionalpainthuffer]

People with no taste will say "it was so expensive to make'' and think that equals high value. Fam, the best tiktoks are stupid little bits and weird vlogs, and my favorite sweater in the whole world was $5 at goodwill. Get that capitalist notion of money=value outta my face.

[@ToplessTopics]

👏👏👏 literally was just talking to a really cute girl at a bar last night, complimenting her stylish outfit, and every part of it was from goodwill.

[@persinitrix]

I find it so funny how TikTok is making the same mistake that many videogame and movie companies keep making: Higher production value does not equal higher quality. No one cares about the sound quality and pixel count when the content is arse. My favorite videogame EVER is Signalis (2022); it looks like an early PS2 game and has no voice acting yet it is the only piece of media ive ever consumed that made me cry

[@protomoon]

"High-value content" is an instant block for me after scrolling reels and coming across so many of those annoying course-promoting coaches all over the app. At least those creators are being paid for reading a script that makes them sound like they're trying to scam people.

[@minikawildflower]

I do social media and content creation for brands, the number one thing I push for is consistency, whether that's in number of posts, type of content, the look of the content, etc. I've had so many bosses push back on this and say it's a waste of time to worry about, but our content does better when we stick to that rule. Of course, that's a brand, not a person who makes personal content. But when you mentioned consistency I immediately thought about how that rule works across multiple areas.

[@MarquisdeL3]

That's the big thing I've heard from youtubers and podcasts that I follow: consistency is king.

[@eniettelia8698]

yeah like if you constantly change around what you do or your style of video then i'm gonna be hesitant to follow because i don't know if i'll enjoy what you'll do next, when you're consistent then you'll have consistent viewers (disregarding other aspects of course)

[@ville-c4u]

no one cares😂😂

[@ToplessTopics]

Since my dad died last month I've been livestreaming every day hoping that the "consistency" will finally help me gain at least a little traction, but so far no dice :( it doesn't help that I'm forced to use sks sites just to have my heinous female nerpals visible in any way, so the only people who find my content are those looking for prawn, only to leave in disgust when instead they find me angrily ranting about the patriarchy while I mop the floor or something.

[@amandahodgins4705]

"...and any shorts that I post without my glasses on, do very well." Lmao god. 😭

[@irkalla100]

Amanda being a workaholic? Perish the thought! 😂 I hate how even the things that are supposed to be an escape become ruined because everything has to be "top profits or gone"

[@CharlieSimmer27]

i've gone "viral" on tiktok (1million+ views) twice and both times it was super low quality content - literally me in front of a reddit post reading it, and a webkinz clip 😭😭 the algorithm is a beast we cannot control or understand

[@heartiko2681]

This, I accidently uploaded a b-roll clip from a store that was meant to be used in a bigger video and nothing happens, it's just a blurry pan of the store, but it did better than most of my content that year I stopped caring lol I just post whatever I can be bothered to whenever now

[@VioletGloww]

I’m a cosplayer and I know my stuff niche. My views are usually in the “200-ish” view jail because and that’s fine.. every so often TikTok will boost views for a few videos then hide them or views will grow a lot slower for the next few videos. When this happens they try to push me to spend $ on the video to get views. Fam, I’m playing dress up in my bedroom. I also work in communications I know these tricks.

[@MarquisdeL3]

Also a cosplayer who used to do tiktok. I left tiktok cuz I got tired of my stuff doing really well, then suddenly tanking for no obvious reason. I invested in lights, tripods, and a way to have backdrops, cuz I could use that for photos as well, and I'm really glad I did because I still use all of that, even though I haven't used tiktok in years.

[@VioletGloww]

@ a good tripod/ring light is great. I hope to invest in backdrops once we get a house and I have more space. Hubs has a camera and I’m finally feeling confident enough to get photos taken by him. 💜

[@MarquisdeL3]

@@VioletGloww I just set up a rig to hang sheets on my wall. It's not super fancy, but it looks better than a blank white wall imo, especially for fantasy or period pieces. When I get a house I'd like to do something a little nicer and more permanent.

[@LynnHermione]

Tiktok virality is all fake.

[@ktktktktktktkt]

I wish people would just stop selling garbage courses through social media advertising. Society really needs to do something about this. It's a scam that wastes people's time and money. These people are most likely not doing so well financially and really think these courses can help them out of their situation but it just makes them worse off. Maybe these high quality content courses aren't quite a scam but they sound quite similar.

[@goodbher9244]

Any course from somebody on socials, or the internet, is 100% a scam. Any information you want is available online for free. Don't ever buy a course. Especially from some idiot on social media. 😂

[@goodbher9244]

To be clear, only buy courses from universities. Accredited only. Otherwise it's a scam.

[@8765Yumika]

A good rule of thumb is "if someone is selling you a course on how to make money, *you* are how they make money"

[@0.-.0]

All online mentorships are scams. They always have been, and they always will be

[@galgalliel]

My favorite tiktoks and creators are ones where it's; - basically a short video essay on something interesting (eg billiebillieb and her content on vintage/antiques and the occasional logistics vid) or very niche topic that the person is passionate about (vintagedusties collects vintage nail polish & shows the restoration and talks history about 'em) - clothes, textiles, or vintage fashion, where the person is actually using/making/wearing the thing and its not collecting for the sake of having stuff. (Malloryheart has a great 1980s collection and wears pretty much everything, does tutorials, etc.) - someones just all around funny. Dumb memes, the classic 'random object on head to signify you're speaking as a different person' type of thing. Original skits, characters, interpretations of things, dry humor with skits and characters delivering something mildly ridiculous in an absolutely deadpan tone ( astroauroran has a Laundress series where the character is the head laundress in the lord's castle and its serious but tongue in cheek. She also has Top Warp (parody of Top Gear but space)) - cosplay using existing audios/funny sounds/uses the video medium to elevate the image they're presenting and it isn't 'standing and looking pretty while lip syncing to the trending audio' the more polished and professional and scripted a vid feels on tiktok, the more I feel like it's an ad trying to sell me something

[@the_kristen_marie]

I just found the nail polish restoration account!!!!

[@msjkramey]

I feel you on that. I hate when I think I might be getting good advice and then they slip in a dumb af product without acknowledging that it's an ad verbally in the video. It makes me question everything wise they said. Don't bury the disclosure at the bottom of a bunch of hashtags

[@BHE_Crafts]

Pushing Creators to use expensive cameras is wild when they still don't allow you to use a pre-recorded clip for a Stitch or Duet as far as I am aware. There is no way to use a DSLR/Mirrorless camera for that kind of content, and the best audio equipment requires crazy amounts of effort to get working with a phone. I tried using my XLR mic to record a Tiktok on my phone one time and it was a nightmare. If they want us to put more effort in to the video/audio side, they should be taking down the hurdles that get in the way that they have set up.

[@GamingtheOtter]

Ever notice that some of the most popular shorts on KZbin are just bits from television shows? 😅

[@itsjusteddie7384]

Literally the only shorts I get.

[@animuswonder]

when i used to use tiktok it started being all i got, now it’s on youtube shorts too lol

[@Jaesdaes]

​@@animuswonder familiar pfp...

[@francesca234]

With the most annoying titles trying to summarize the wild scene. If it is cool just tell me the show I will go watch it.

[@ToplessTopics]

and the random person posting it gets all the views, instead of getting it taken down for copyright violation. though at least they don't pretend to be adding value to the content by "reacting" to it (posting their face in the corner while they made stupid expressions and occasionally say "wow")

[@PiffPeterson]

I KEEP SEEING THESE VIDEO’S LITERALLY TIKTOK KEEPS PUSHING IT ON MY FYP IM SO GLAD IM NOT ALONE 😭😭

[@ledwards287]

My biggest TikTok ever was a quick video of me lip syncing in my bathroom saying that Doja Cat had Barrack Obama flow….. not particularly high quality

[@ryanwillingham]

not a content creator, but one thing i've heard about the industry is that it's not a "get rich quick" job. it's a "maybe get rich after several years making absolutely nothing" job. don't put a ton of money into equipment when you're probably not going to recoup that cost for several years.

[@Scampwick69]

2:50 I'm crying why are they all British

[@mattybob12310]

Cool? Maybe they did engagement in the UK first? Crazy, I know.

[@auslynrynerson1798]

@@mattybob12310 why u mad

[@vampsirski4843]

@@auslynrynerson1798they don’t have to be mad but why did OP find it wierd that they’re all British? Maybe that’s j the ones Amanda chose. Imagine if it was a British creator and the comments were “I’m crying why are they all American” it’d be weird because… who cares? I’m American, I just don’t really find British people simply existing that funny, maybe it’s j me idk.

[@bujustic]

​@@vampsirski4843 it is just you - being British around Americans feels like being a monkey in a zoo (50% chance people ragebait me over complaining about this)

[@Smoothbrainium]

​@vampsirski4843 well tbf it is a bit strange considering how tiktok usually shows you stuff related to your country. I'd find it amusing if tiktok kept showing me Australian people for those ads I can tell you that much.

[@RainbowFrogger]

Swell's "The Boat" Arc

[@mus7c]

i dont think anything coming from tiktok has been as great as jools lebron & her demure tiktoks. the reason those blew up was because she showed so much personality in them & that's also why people were imitating her cadence & language. it was also especially fun yet wholesome to get to see that video blow up because it was her & it was during a time where jools was pulling back from tiktok because it wasn't making her as much money as it did once & she had to get another job.she had already made all sorts of content before too; like herdoll vidoes when she initially blew up with her emotional support bratz doll, her makeup content, & then her vast knowledge of that where she would find those really rare makeup items that people had had for ages & the name had rubbed off but jools could tell what it was from the packaging alone. she sold out so many items back in those days but she said that barely any of those brands paid her back any attention, except for one/size. that was truly something that was worth the hype.

[@SnooDoodle]

I don't use tiktok for a variety of reasons (sick of making accounts for things, platform discriminates against minorities, already experience an internet addiction, don't wanna be exposed to both audio-visual bigotry, photosensitivity disorders, hating screamers, don't want further brainrot, ect). But the things I often see shared elsewhere are all "low-production" shitposts and they're great.

[@LyddPlant]

I reenacted the salad scene from the Loki series in cosplay with my friend, including intentional visual continuity errors, throwing an entire bottle of salt, and pouring chocolate milk into a bowl of freebie side salad in an airbnb at like 3am. The camera quality was rubbish due to the low lighting, and flipped between front and selfie cam between cuts to the two characters. It was on my friends tiktok account which had more luck with the algorithm than I ever had, but it did hit pretty massively for such a niche reference lmao

[@PrismOpal]

I'm in my mid-40s, they/them. I found you during the beginning of the pandemic and have enjoyed you being -- yes, you, exactly. Whether you're doing cars (not my thing) or informational content on culture or booktok or etc, I stay, because I always learn something from you. You're 100 percent right about this. My partner does streams, and has been for years. Their reach is growing slowly. They don't have the best equipment, but the audience they have appreciates them. It's the character, the personality, the work put into it that matters a lot more.

[@VeronicAM313]

Oh, when you said high quality, I felt my blood begin to boil. You picked a good topic!

[@GameboyJones]

18:54 lmao yes! I had a month where I was going crazy and they took multiple videos with millions of views and demonized them

[@anothercub6958]

Those videos really came off like employees sucking up to have their contracts renewed😂

[@Kazooples]

Love how Swell mashes her outros into a single word for efficiency

[@notahumanbeing6892]

16:05 AND PLEASE PLEASE CONSIDER WHERE THE ACCOUNT NAME AND PFP SIT THERE ARE SO MANY REELS WITH THE CAPTIONS UNREADABLE FROM THE UI OF THE APP ‼️ i assume this is because the creators have newer phones than me so the aspect ratios are slightly different? or the ui sits differently on different phones? idk but PLEASE oh my god im so tired of unreadable captions

[@XieronDraxin]

Not sure why people are pushing this so hard when a judge upheld the tiktok ban that goes into effect in January so like........why bother?

[@lilredriot1673]

Gotta make the money while they can

[@No1PlutoSupporter]

That was my first thought when she said the tiktok summit was in L.A. thus indicating this was focused on American creators 😭

[@kaylahaas]

Genuinely so confused about this. On a related note, I worry the kids collectively are gonna break the hell down when they lose the constant dopamine hit of scrolling TikTok for uninterrupted hours. I hope that they’re like… weaning down their usage. You know?

[@LynnHermione]

Probably so people spend money on equipment and riot when the app gets banned

[@vanessa4truth297]

Trump thinks Tik Tok was a major factor in his win n has vowed to stop the ban. Possibly the only good thing he’ll do after taking office

[@BenCaesar]

TikTok’s charm is grimy content, high quality content is likely going to make the cringe cringe

[@parker25489]

The amount of uploads from swell we’ve been getting lately is the only Christmas gift I could ever want

[@Fanrose2475]

Yeah it's swellmas one video every day until the 25th

[@kellyfish920]

It’s TikTok, I want silly little guys doing silly little guy things

[@FlowerMama23]

I don't use TikTok for a plethora of reasons. And we're a month away from it all going away (probably).

[@kevin10001]

Possibly because the appeals courts denied their appeal forcing them to sell the us side of the company or get banned and they should never have framed it to the public as a potential national security threat instead of a mental health issue caused real studies have proven that TikTok can effect people’s mental health and parents more than likely would have supported the ban on that issue

[@lainiwakura1776]

@@kevin10001 It is a national security threat though because of how Chinese businesses must operate in China. Using the mental health argument goes against the whole "selling it to a US company" part though because it's not about that in the least.

[@scottbuck1572]

​​@@kevin10001They don't care what the public thinks (at least not in the reasoning), they want the easiest possible excuse. And that is what national security is

[@finallykat1299]

Given that TikTok turned itself into the Home Shopping Network, why would any creator put more effort and money into their TikToks? The return isn't there

[@ToplessTopics]

this trend is interesting to me considering how I started on the earliest days of youtube, when it took multiple devices and cords and export settings to get even potato-quality video online. now you can do so much just using a smart phone, yet the nerve of these platforms to keep demanding higher and higher "quality" content (from creators who are most likely getting paid peanuts if anything at all). They assume (perhaps rightly) that the urge to "get famous" will be enough to push creators into shellijng out for high quality recording equipment long before they actually have numbers to match, nor is spending thousands on a nice camera, etc, any guarantee your content WILL take off, especially if it's so much like many similar types of content (or if your content challenges the patriarchal status quo like mine does and is therefore constantly banned/shadowbanned). It's like a pyramid scheme, convincing their marks into spending all their money on "products" to shill out to others...though I guess at least in this case good cameras etc can always be resold at a much reduced price, if someone buys a bunch expecting to "take off" and they still can't.

[@amywalus1617]

Just knowing social media platforms' revenue model, I wonder if they are pushing creators this way since advertisers want to use/reuse high quality content while still feeling organic to the platform.

[@SaraSuzyCakes]

This is the most motivating I've heard about making content, or doing anything really - just start now, because nothing happens until that point. Really good advice, especially for content creators - including the part about keeping a schedule (but also I just need that for chores too).

[@ophylias2107]

TIL that mic thingie was called a hedgehog.

[@ThungStudios]

In the biz it's usually called a "dead cat," so calling it a hedgehog is definitely much more family friendly and cute

[@katelynhandy6100]

Okay but the advice you gave in this video was genuinely so good! I'm not a content creator, but I am am esthetician. And part of marketing is being on social media. I've stopped myself from creating or posting content because I think the quality doesn't look phenomenal. Thanks for the reminder that personality and authenticity are what people enjoy!

[@atewell1]

This is kind of like the issue the Watcher boys got into.

[@halffried5848]

And now I'm realizing you're right 🤯

[@sarhahillsburg5142]

Of they used people who make videos where they get comments of "For free" or "When did I get tiktok premium" cause video so good would actually think paid a subscription. But no as you said it's fake videos telling me they're "high-quality" an tictok shoving their videos in my fa e instead of algorithm naturally showing me cause so many people liked an comment it must show me. Like one girl come with insane quality high cost/expense video after her disappearing for WEEKS so she can get all the outfits, and the set all perfect, and all the days/weeks of editing all just for a like 1-2min tictok and I love it every time.

[@chamisame]

Loved this vid alot, always a good time when you start going on an insightful tangent about content creation which, in a roundabout way, makes it way more valuable than the content referenced in this video which are intentionally trying to become valuable but failing

[@richardNbacchus]

1:41 im 99% sure shes wearing that watch upside down 😂

[@Unfortu.nartely]

Ye i checked the watch on the website and she is lol

[@avawetzel3408]

It sort of reminds me of the shift on KZbin from at-home skits to longer videos with higher production quality. I love that at-home, making a video to make people laugh sort of content, and I wish platforms would stop trying to discourage their users from making it.

[@dennis07reyes]

People are confusing high quality with high production value.

[@bethwood7091]

5:12 as someone who works in the cannabis industry, has gone to these expos and knows how out of touch these execs can be, same.

[@yeoldegunporn]

I used to make a mini series on TikTok. It was a noir detective mystery comedy starring my 2 dogs and a cardboard cut out of Danny Divito. It took about a month to do one video because my actors were so uncooperative. If I had gotten ANY views I would have kept at it, but it was an incredible amount of work.

[@schoo9256]

This is probably the funniest thing i've ever heard of and I love the implication that the cardboard Danny Devito was also uncooperative. You could always reupload to KZbin and see if people here like it any brtter

[@freydayath]

i made a tiktok video about if ppl would live on gotham if the rent was 300 and it did really well. i talked about issues you’d face like high insurance and the occasional superhero fights. people like little dumb funny videos, it feels like those will always work

[@EricaYE6]

I agree. I've been watching KZbin videos since 2009. What made me subscribe to those I'm subscribed to is their personality, sense of humor, great voice, good info, fun to watch, relatable. Not "bells & whistles" and expensive cameras. There are plenty famous KZbinrs that I'll never subscribe to. I don't care how many millions of subscribers they have or how extreme their videos are. They bore me. So, I don't watch them.

[@SoaringLettuce]

I hear "high-quality" or "high-value" and i flinch

[@constancestrawn1303]

Wild that anyone would encourage spending money on gear to make Tik Tok videos right now. I'm sure someone will buy it and it can still be available in the US, but the fact the ban passed at all should make everybody hesitate before putting any kind of cash toward some kind of career at it.

[@spac3g1rl]

Not the guy that shows different book editions on the scene of crime😔 I don’t have the app so I didn’t know about this happening

[@paulmaccaroni]

Literally me 😂 I also don't have tiktok and so I was kind of sad to see him as a part of it.

[@carolinesch.]

2:55 nooo not the lovley antique book guy too

[@Kunstner1004]

my best preforming video on tiktok is a short video of the daylight being visible from my snowed down window set to "and at last I see the light" from the Tangled movie. I think it was a hit with people who aren't used to a lot of snow 😅. I was very confused by the sudden influx of views

[@Fanrose2475]

That's awesome dude

[@spiderside3892]

the vast majority of youtubers i watch are either highly scripted mini-doc type videos OR sitting down with a mate to gab about whatever. AI does not help with either of these thing because AI has zero polish and zero personality. neither of these things can be forced

[@skiorrra]

One of my most popular tik toks(125.2k views compared to an average of 500) is literally just a screenshot of me asking my gc “Are you guys also getting starlight express Megamix mean lesbian Greaseball tik toks or is that just me” with the song Pumping Iron from The Starlight Express over it 90% of my daily tik tok notifs are just that

[@hellomynameisrodney]

I use the DJI mic 2 even for regular stuff now. "HQ" is expensive and TikTok does not pay "HQ" rates.

[@chelseatappa284]

They're throwing around "high quality" like that isn't a super subjective phrase. Like you said, they could have the best camera best mic but still be boring as a log, and to me, that isn't high quality content. Seeing a creator who put thought and effort into their content is the quality I'm looking for. And even beyond that, they say this like it will guarantee your success. I watch quite a few KZbinrs who have all that - quality filming equipment, editing, and their content is interesting and well researched. But the internet is so vast they get lost in the clutter, and/or their content is so niche it's never going to appeal to a wider audience.

[@autumn-vl5ez]

tiktok can't have its cake and eat it too when it's known as the platform with the most short-formed, rushed, bare bones content... even if 30 seconds is no longer the limit on there, people will assume that just based off of their business model

[@erinburnheart]

THANK YOU! I thought I was going nuts with how often I was getting these pushed to me. I've literally started closing the app for these videos popping up.

[@tmntaddict]

The number of creators who preface with "my good camera broke down so I'm filming this with my phone" and the video is awesome convinces me that "high quality content" is a total gimmick.

[@BlindZubat]

This video on 2x speed is wild. Also, if the content is "High Value" then you don't need to tell us its high value. We will be able to tell that for ourselves.

[@Ryanneey]

I miss the days when social media wasn’t monetized, and people created videos simply because they wanted to. There was no TikTok-style commercial cadence, and worrying about your tone and word choice because it’s not sponsor-friendly. I’m more interested in what you have to say than polished branding.

[@ninzabeans]

my only viral tiktok is me perfectly reciting the entire john mulaney delta airlines bit 😭

[@casssowary]

Recently a video was recommended to me on a topic I'm interested in (to do with books), and I had to click out within 30 seconds because she for some reason had those manic cartoon subtitles with the flashing colours - while she sat and talked to the camera much as you do. It was so jarring and I couldn't focus on what she was saying. I'm sure she has a lot of interesting things to say but someone did her dirty by recommending that strategy for her cosy booktube content.

[@TheEldestGenZ]

“You just have to start” - best advice received before starting my channel and now I’m 2 years in 😊

[@PsRohrbaugh]

We have different views but I love how honest and ttu3 you are. I love your channel even if I don't always agree.

[@PsRohrbaugh]

*true you are

[@katerrinah5442]

I appreciate your content so much. It feels like hanging out with a friend and it's nice to just listen to when I'm knitting. I don't really vibe with a lot of the *high quality* content. Like I just want to listen to someone who seems like a real human with a personality.

[@katelynbrown98]

7:34 woahh. I didn't realize he was doing this. There is a market for this, but i don't want the entirety of tiktok to be "high quality", i like that tiktok is both authentic and curated videos.

[@tinalarsen1585]

Girl I love your vibe so much I've been having nasty anxiety all day and as soon as I put you on I started feeling better

[@rebelks88]

“You are the only person with your life experience” SAY IT LOUDER FOR THE PEOPLE IN THE BACK!

[@gingerseed123]

I wonder how the tiktok ban is gonna impact all these ~high quality~ creators

[@HydnellumWitch]

your enthusiasm makes me enjoy topic i wouldn't enjoy otherwise, like car events

[@NIKSEEN]

Oh hey a Holzkern sponsorship, neat. They have a shop in my hometown and I bought a mechanical watch there pre-covid and I still love it a lot!

[@samlangmead]

As someone who just started my KZbin channel (and has been a fan of Swell for years now), I really appreciated hearing this!! I don’t consider my videos high quality by any means but I think it’s all part of the charm at this point 😂 Totally unrelated and asking for a friend though… but what microphone is this?

[@Hawther]

It's so interesting seeing your takes on TikTok content, because we seem to have incredibly different algorithms. I don't see most of the content you talk about. I see high quality videos/production skit kind of content that is fun but I don't really engage with it except maybe to share with a friend directly. It's the story times and some current event talking head stuff that gets more engagement.

[@skaman125]

The Gear Acquisition Syndrome is real and prevalent in any hobby, or in this case, job. Your tangents are the best.

[@whelkpeopleofdoom]

I hope you're still able to enjoy your cruise doing all this! Personally, I could see myself using work as an excuse to stay in my room more, but that's just me 👀

[@alessm2206]

That sponsor actually seemed really nice. The only time I don't judge high produced tik toks is when it's obvious it's from a larger youtube video. Also a lot of people make intentional content for tik tok/short form. The whole skit and scenario/pov niches has done this for years but don't feel weirdly produced. Edit: One of the authors I follow posts her marketing short form videos here and they are always pushed to men who don't understand that it's about a book and are vile. Apparently the girlies don't like books according to the shorts algorithm.

[@friedatheiling598]

shockingly rare but good advice; I can count on one hand the number of videos I've clicked off of because of production value in the last decade, but if they've got nothing to say I'm outta there

[@madalynnmccarron4590]

you really understand creator-creation-consuption pipeline, and it actually makes me emboldened in my own creativity to hear this, i dig it; to clarify, all this circle talking, yes, i'm loving this trip on round-a-bout station, it makes me feel so much better about my shitty little book talking about tarot cards because sure, its not the best, but i *am* excited and I *want* to share my knowledge, so yea, seriously, i dig the fck out of this video, thank you

[@zaza-pn5pn]

My biggest video was a screen grab from a KZbin video of overwatch that I put trending music over and sped up as a joke to simply share with my friend and when I woke up it had 200k views

[@Evalution307]

My favorite tiktoker at the moment is an Australian woman named Fidan who just makes vids of her making salads at work and talking about whatever’s on her mind, she’s super calming to watch and makes me want to eat healthier as well haha

[@kalokai_ri]

19:27 tiktok creators dont even make money in australia, i think it might just be us creators that are eligible for that. And we dont have the tiktok shop either which leads to aussie tiktok creators being slightly less money hungry with their in video advertising (at least from what ive seen) - im pretty sure most aussie creators make their money from sponsorships and youtube reels tbh

[@angelcruz3662]

This is the high quality I look for! (INTENSE SNIFFING)

[@LukaD90]

Yesss, just gimme all that goblin quality trash lol

[@croses511]

oh no not my guy tom ayling getting dragged into this!!! this man just wants to tell you about old books in the most soothing voice you've ever heard in his entire life i hope he earns 12 million dollars for his trouble

[@norawolohan5753]

KZbin want to be tiktok but tiktok want to be youtube... fun