Fake Luxury Shoe Store Prank proves Luxury is just Perception - Payless

Payless, a low-cost shoe retailer, opened a fake luxury shoe store called "Palessi" and filled it with the brand's inexpensive footwear. Consumers paid up to $600 for shoes that retail for $20-$40. Does this experiment prove that designer brands are just perceived as being luxurious rather than actually being luxurious?
Payless’ video: • The Payless Experiment
Business Insider’s video: • Why Louboutin Shoes Ar...
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[@Jireninyourrecommendations]

French Weed: $1 Oui'd: $500

[@yyanooo]

Jiren chillin in the comment section IM CRYINGGGGGGGG

[@xoxocharul4143]

This deserves more likes!

[@giselleumi]

This literally just made my day 🤣🤣🤣😂😂😭

[@koolyokam007]

😂

[@minaggasd]

I’M SCREAMING

[@pxstello]

These shoes are actually from Payless. Customer: *faints in luxury*

[@beverlycollins4283]

Hahahaha

[@jabdielomar1069]

🤣

[@thi7023]

these shoes are actually from payless. customer: faints in luxury “oh, wait” throws money, then faints xd

[@danieldelacruz9282]

Nah they probably was like o shit let me go get my money back and go buy me sum real shit

[@no1_raisondetre542]

😩

[@mchammer5592]

This doesn’t prove Payless shoes are good. It just proves luxury shoppers are idiots. Which we already knew 😂

[@SL-lz9jr]

Marketing wins! The gullible loses. I love designer clothes but my goodness the crazy things people do to own them. No thanks. I get most of mine used or new but secondhand. It’s not worth the price they charge. At least if I make the stupid decision to buy designer items full price I do it fully informed that luxury is a waste, luxury is not an investment, and luxury doesn’t automatically equate quality or status. It’s still insanity when I do make such a purchase and I know partly it has to do with my insecurity as a child and other unresolved issues. It’s annoying to be so self aware about my own feelings insanity but at least I don’t make stupid proclamations about clothes being of value. These mindless sheep. CRINGE.

[@danthovict381]

​@@SL-lz9jrthis basically high-school again. Student just want to hang-out with popular kids. When they do, they can taste fame, praise, attention and recognition. Lol

[@BeyondLumination]

Yup, normally you can tell quality by type of construction, materials used, stitching, and last. The fact is most of those shoppers wouldn’t be able to tell you jack all about quality.

[@shizukagozen777]

Not "luxury shoppers", WANNABES ! People who are actually rich can spot crap when they see it.

[@Mythraen]

I believe this is the correct quote: "A fool and his money are soon parted."

[@YashKMusic]

Luxury brands are basically doing this "prank" since forever

[@thecompanioncube4211]

You’re too poor to understand anything pleb. _proceeds to wear torn to shit $2000 tshirt_

[@Hollysays]

Yep 😂

[@iclicklike3397]

While shipping in stuff made in Cambodia. Just shows how gullible people are and how easy it is to manipulate you.

[@KygoCalvinHarris-xu4kv]

​@@iclicklike3397nd Honduras and Egypt and Mexico and Vietnam and Bangladesh and more countries

[@volkana1977]

Idiots. That´s how I define everyone who spend money with them. They are not paying for quality, they just want to show off how rich they are.

[@lefthanded5473]

Phone: $100 iPhone: $1000

[@gumdrops2749]

thats so true omg

[@byuchu454]

Facts

[@asiavf]

NPC trueee 😂😂

[@cactusnaps3127]

Lol😂😂

[@seekeroftheuniverse2657]

Omg what's killing me is that this is actually real !!! And it's still selling so damn good 😂

[@techfactz3596]

Air: FREE Le Aire de la air: 1000 dollars

[@Nukedisaster1986]

Air pods basically 😂

[@antxv713]

L’air*

[@lefthanded5473]

This is a Chinese knock off of the milk comment.

[@fatboyRAY24]

🤣🤣🤣👌 I read this with the accent too

[@ghulehanon2730]

O’hare air actually

[@gordonfreeman9733]

I don’t think I was so close to die from cringe ever when people were talking about shoes like they know the brand for 50 years lmao. What an amazing video.

[@niko5008]

​@@ElectronicHouseFlashwhA?

[@niko5008]

Are you saying that because he has a higher pitched voice voice or sum? Ya saying he was sexually harrassed as a child just because he sounds feminine? Mf, think of Axl Rose and try to believe what you told yourself one more time

[@fictionindianspaceprogram-222]

​@@ElectronicHouseFlasho

[@UABlTCH42069]

​@@ElectronicHouseFlashlmaoooooo

[@Anonymous-bi5pv]

@@ElectronicHouseFlash wtf is bro talking about

[@anonomyss]

"For me to experience this as an Italian designer is amazing." How did he let Payless use that footage if that's true 💀

[@sitcomchristian6886]

He probably signed a waiver prior to the interview.

[@pcdispatch]

Because it is all fake

[@reubinthomas]

That's a he?

[@Pereux0]

@@pcdispatchits not even a good fake. But makes a good point

[@tylerjourdan358]

America man. He has no say bwahahaha

[@LocalSlaveHolder]

Public toilet: free Pipo Le Shitto: $25

[@belindaofori9230]

😂🤣🤣🤣🤣

[@ramixpAPEX]

Lmao😂😂😂😂😂🤣🤣🤣🤣

[@Butterkup80]

Hahaha!!!!

[@indioplateado6991]

It's like I'm taking a shit, but with like, gold laced onto the shit.

[@veretxnerd983]

Lol

[@taelocalxo4264]

water: $1 “water” in italics: $50

[@user-ui9ol8fp5m]

_water_

[@madbb0147]

*W A T E R*

[@cheesus8594]

Acqua di Venezia: 2800$

[@prod.swizzy8731]

Lol I read every water with a different voice

[@vibewithaj224]

*_-water-_*

[@pokene_pokemon]

The real joke is if Payless kept the lie going, they wouldn’t be bankrupt

[@tigerunicornpegases]

Who’s to say they didn’t 👀😭 could’nt have used the same name in this video cuz they would’ve been “found out”. They saw how much they could make off people n prolly started shipping stuff to stores like aldo 🤷🏾‍♀️🤷🏾‍♀️ just a theory

[@laartwork]

​@@tigerunicornpegaseswell because they are a public company age you can see all their actions coming out of bankruptcy. They are attempting to be online only.

[@J0k3rz]

@@tigerunicornpegasesthey still make bank. I think it was a good move to file for bankruptcy because of all of the debt.

[@estacaotech]

This is honestly a genius marketing idea, shows how much people care about social status than the product itself.

[@jinsoocantdunk]

Shoes: $60 Armour de la foot: $2000

[@ninatys3625]

lol

[@safetydoggo9059]

Minecraft diamond boots:$69m

[@needbike6495]

XD

[@shellyh4876]

😂😂😂

[@byuchu454]

Y’all with these comments 😂😂😂😂😭😭😭😭

[@poppy-yt7td]

nothing: $0 _nöthìng_ : $5000

[@biorn1255]

😂😂

[@lejace4231]

Best

[@trishp3043]

Best one

[@Lee-dr2im]

Nooo 😭😂😂

[@annastarr2043]

Clever

[@argentosebastian]

The biggest clown was "For me to experience this as an Italian designer " 😂

[@theexpresidents]

He committed suicide after this. RIP, tool.

[@aaronfield7899]

​@@theexpresidentsoh Lord, why?

[@lion6460]

​@theexpresidents That's one hell of a lie! He did NOT commit suicide after this prank you lying tool!

[@lion6460]

​@aaronfield7899 It's a lie. He did not commit suicide. I heard it before and there's ZERO articles about this supposed suicide. You seriously think this didn't make any news if it were true? There would've been massive backlash followed by a massive lawsuit against Payless

[@jenm1]

He probably didn’t even go inside yet. This is such bait and you’re falling for it. He likely just meant going to a newly opening shop

[@jacobgrant8188]

Bro, giving them the shoes for free afterwards is such a pro marketing move. They'll remember the experience and whenever they go shopping again they'll think "Why would I want to pay $400 for these? Is there a Payless nearby?"

[@Nightrunnergunner]

Those are not humbled minds. They want to purchase the brand, the title. A taste of luxury, not a product that is 20$ but looks almost the same. You must not know how these folk think 😂

[@hydrohasspoken6227]

think again.

[@jacobgrant8188]

Not saying they will all follow through on that thinking. But it will be there, especially if those shoes are in their closet. And if the budget gets tight, they know what store they have to shop at now.

[@jennjennsuu]

Lol. Probably not

[@kottonkandy0962]

Paper: $1 Skinned tree bark, pasted, flattened, and baked: $500

[@evanzheng5986]

Kottonkandy09 sounds yummy

[@nadiakeaton5680]

lmaooo

[@Idfkleavemealone420]

You have to change the name to Papier too... it just sounds so much more luxurious when spoken in French.

[@jasminearanki]

TJ Avagliano lol

[@andivlogs]

😂

[@samadsyed5396]

Milk: $5 Crëmé de la titte: $500

[@toomitoom1344]

Hahaha

[@missikewo13]

I'm French and I cackled so hard jfjffj

[@siddarthsairaj9513]

tit

[@takarlor12]

💀

[@soulfrost2020]

I would buy it😂

[@Infinite160]

I'd like to think that a lot of Luxury brands started like this. Gucci, Versace, Loui Vuitton prob told their prices as a joke, and when they realized people where actually willing to pay that much they just rolled with it.

[@markusgorelli5278]

And since price tags were hand written a slip of the hand turned $5.00 into $500 and viola! lol

[@knice123]

someone probably added one extra zero in the price by mistake and it worked lol

[@moonlights9146]

Because of of those brands are overpriced … Real ´high quality’ luxury brands are unknown to most people and only worn by rich people, not middle class, and they don’t go around advertising it all over their body like people do with Channel and LV bags. Real luxury is discreet, brand is hidden and most of time clothes are tailored to fit the person wearing them …like Steve Jobs or Mark Zuckerberg, or Elon Musk , you wouldn’t see them in any of those brands unless they’re paid to wear them 😂, they wouldn’t do it for free.

[@Ad-Lo]

They all sounded so pretentious at the start, the results didn’t surprise me. 😂😂😂

[@kareemalmond]

This is by far the best comment section I’ve seen

[@urmum7461]

Kareem Almond deadass this shit got me dying with the Vaseline Benjamin button one and the chicken nuggets

[@benz2600]

Kareem Almond facts

[@MashiroShiina]

true

[@cherfancherfan6682]

Me 2😂😂😂

[@ItzYoGyalCuTiE]

I know right lol

[@allisonramirez4155]

Champion at Walmart: $5 Champion at urban outfitters: $80

[@tris999x]

Walmart doesnt sell Champion now lol

[@redwoodenjoyer]

Their champion 9 brand? Yeah

[@katiesturgill6424]

blake that’s targets brand

[@redwoodenjoyer]

@@katiesturgill6424 My bad I dont shop at walmart much got them confused.

[@RedQuestMedia]

Pitbvllx -akaTris- they still sell champion it’s just the quality difference, the one in Walmart is bare minimum quality

[@daleonov]

There was multiple occasions when I bought cheap shoes thinking "I can't believe they're that good for such a low price", and only a week or so into wearing those I came to realize why are they so cheap. It's not so easy to tell how something would wear and age in the long run by just trying it on for a few minutes. So I understand why this Palessi thing worked. It just wouldn't work for too long.

[@vdd1001]

The contrary applies too though you don't need to spend hundreds of dollars for a high quality durable shoe

[@chunkyfecalbreakfast]

I used to work for Harvey Nichols and saw the returns. The expensive shit falls apart and has cheap finishes which are not durable just the same as the high street brands. There are very few brands I’ve seen which are made well. Gucci, Belstaff and LV are trash. Filson and Chloe were amazing quality back then, I don’t know now because I’m out of touch

[@CASyHD.]

Tho with fancy shoes you only wear them once or twice a year if even more than once, so it would still work with the right customer field 😂

[@Metqa]

I Spent a reasonable amount of money on shoes that actually were durable and improved my quality of life as I wore them daily for a year at least. They weren't the most expensive but they were quality I could afford. I wish they were still made but they decided to upgrade them which made them less comfortable and less durable for more money. The price is not always the marker of the best quality .

[@youtubedeletedmyaccountlma2263]

Try buying shoes overseas in countries like Taiwan

[@peteraustin4077]

It's just pure snobbery. Most of the clothing we wear is made en masse in sweatshops all around the world, just because it has a designer name on it doesn't make it designer or exclusive.

[@arwensemara4425]

that’s so embarrassing bro that’s like ppl giving u water and ur pretending to be drunk 🥴

[@MJ-pr6uz]

🤣😂true

[@ImaSpace_Cadet]

💀💀

[@reggierightwing5076]

😂😂 awesome analogy lmao

[@KeithHarkinFan114]

Placebo effect is real!

[@jiyamiira]

exactly

[@angelicadeltoro4419]

“I could wear this for a MET gala dinner” as if you’ll ever be invited to one lmao

[@Dan-vb2dr]

Y'all bold 💀💀💀😭😭

[@daenytargaryen8929]

Exactly

[@thecuriousmeow2776]

Right??!!!

[@aeolus15]

Just get me a family size 30 piece Chicken Express meal and I'm good for dinner. Don't need no fancy schmancy sit in dinner...please ain't got time for that.

[@ShawnFX]

DAYUM😭😭 HAHAHA GOT EEEEM

[@tmcd5269]

The mix of shock and disgust when they realize it’s Payless is priceless! 😂😂 (no pun intended)

[@mastercoolguy2809]

No, intend your puns. Don’t be a wimp (jk)

[@Norinia]

Honestly, I heard about fake luxury bags for years and I just figured “Hey, is it a decent purse? I don’t give a shit if it isn’t the actual brand, if it’s a good quality purse I’ll jump for that 🤩” All of a sudden, it’s an incredibly hard surprise to find a fake luxury designer bag. Funny, kind of like certain someones chased off competition.

[@astriverofstrengthandknowledge]

If I were the owner of this store, I would’ve let this “prank” go on for at least a decade 😂

[@simondhuang2568]

I guess that’s what “luxury” brand are already doing. 🤣 Saint Laurent is currently holding the world record of pranking people 🤣

[@bilalbaig760]

Name it La Pranqeui 😂😂😂

[@cyborgbob1017]

Apple

[@tdsmtdsm]

Plural bro, decades even generations

[@ceciphar]

@@cyborgbob1017Apple engineering is actually decent. That’s what happens when you have money to throw money at engineers

[@emilywebb98]

Bra: $20 Prôtection de la tittè: $420.69

[@davidfernandez1139]

Nice

[@Missakiah]

Omg 😂

[@lefthanded5473]

LMAO

[@Jc444]

1,000th like. You’re welcome

[@emilywebb98]

Justin Carvana, Yooo good job

[@vectoralphaAI]

This is the reason Payless is gone now. They actually saw this worked and rebranded.

[@Lisette121]

🤔

[@EllenDaybow]

The way they talk about "high quality" so seriously, lol 😂😂😂

[@migjordanpayawal7856]

I'm not one to judge, but damn, they sound so pompous. The reveal was so satisfying.

[@jessedupere429]

That guys a designer so he knows high quality haha

[@major6461]

Ellen Daybow right they just exposed themselves lmaoo

[@Maryan_002]

LMAO

[@DragonOnStrike]

Yeah and they made a fool of themselves 😂😂🤦‍♂️

[@arthas9957]

I think these fools shouldn't reveal anything and startup a new brand

[@AaronJoshuaDuran]

Then those shoes will be sold in a higher price

[@angelicangel2120]

If it’s me I’ll continue it ofc😂

[@lamiyatarannum6079]

Well said

[@AaronJoshuaDuran]

@@angelicangel2120 money is life 😂

[@juniorr2646]

That's exactly what they're doing that's why all they're stores are closing here in phx because they're opening a new highbrand atleast the name

[@ThunderousLightningMonarch]

“Elegant, Sophisticated”

[@Ody-up6kg]

It really comes down to bragging about how much you paid for it.

[@aminashehu8628]

Bingo!

[@ug-lee3769]

Apple also did this but the prank has not ended yet.

[@addy1285]

LMFAO 😂😂😂😂BEST COMMENT!!...And there are really funny comments here.👏🙌

[@lalabest1aj]

Wow I-

[@tu1469]

LOL

[@blessedwifeandmama]

🤣🤣

[@momomowjsniloveyou2658]

No, i think you can use all the apple product more than 3 years, idk with android.

[@eliothebeast3079]

I'm French and reading the comments are funnier than the actual video

[@sptfire8020]

I don't think the video is suppose to be funny

[@kurapikaflavoredchocolate-6344]

Me too! Lol

[@ISA-ni6iy]

Mdr la même pour moi 😂

[@jayzee2634]

why don’t you just surrender already

[@eliothebeast3079]

@@jayzee2634 Oop-

[@tranphank388]

Oh my god this is a GENIUS marketing ploy. Create a fake "luxury" store, trick people into buying cheap stuffs for an insane price point. Then tell people it's a prank and boom. Now people know about Payless, and walk away with a positive emotional association to Payless shoes, because they just complimented them themselves. And noone wants to backpedal on their own words. BRILLIANT!

[@oyuyuy]

I was questioning if the video was real but when the guy said 'these heels are good for backflips' I knew that it was. No one would put a line like that in a script

[@jambajuice7002]

socks: $3 le fuzzį protecçion en fût: $500

[@moisesaranda4780]

Lmaoooooooo😂😂😂😂😂🚬

[@kap9359]

😭

[@anaberas5092]

Off topic but Payless shoes make your feet stink🤫

[@aesteral8151]

jamba juice PFTTTT ID BUY

[@cucaracha6365]

Hahahah

[@kayleenicole13]

Crayons: $3 Le coolórįna päpaeir ag demõñso crāÿoon: $500

[@Grace-yd3ku]

sαí :ļ i dont think anybody is doing a language, just fancy wording with a bunch of thêśë thíñgįėš

[@muwahibahmedidriz7869]

Crayons: $1 Swedish kritör (crayons but fancy) : $1000

[@riyanmalik804]

Crayoon😂😂😂

[@mearsite]

Crayons: $3 Crayon Shinchan: $500

[@haydencanales8610]

Lmao deadass

[@DogInATaco]

"okay guys just to give some context" *proceeds to explain what was literally just shown*

[@Sakura-pc9cp]

Bahahah this is still one of the greatest social experiments of all time

[@glitterpromise798]

Eggs: $8 Bébé de la Cockadoodledoo: $3000

[@theboysdolls]

Glitterpromise such an underrated comment 😂😂😂

[@xtwy]

The best one

[@davidmedinasusano8006]

Lol🤣

[@finessekid8208]

😂😂😂😂😂😂

[@veipuniilana1842]

?

[@BrandonCuringtonOfficial]

McDonalds Burger: $4.99 McLonnadsi Burger: $499.99

[@silentbigsteve3429]

No food is shit

[@TheLagosianTimes]

This comment killed me 😂😂

[@marcov8796]

JabbaFett 5 for a burger bitch watttt

[@teddybear_vq9285]

QuickDraw yup $5.45 for a Big Mac including tax lmao

[@itssaad8663]

It is still four ninety nine

[@FocusDr]

I remember reading about this prank in my local newspaper. 😂 This is my first time watching the actual video , well done 😂!!

[@ambzerambzer8800]

I like this experiment, it proves that for the most part your only paying for the label, so for those who can’t afford designer gear, you’re not missing out of much, and you shouldn’t care about a brand name unless you can afford it. These people obviously can so I don’t think they should’ve gotten Payless shoes for free

[@gorkyd7912]

No one can afford it. The millionaires buying designer junk aren't staying millionaires.

[@samanthagagliardi5080]

Are we just gonna ignore when that lady said she could wear the shoes to a met gal dinner? Likeeeee how are you even getting there?!

[@kakaydeguzman3742]

😂😂

[@turtledroid12]

She is the daughter of Donald Trump... Oh wait, not.... Lol.

[@alnisaa222]

Samantha Gagliardi lmfaoooo

[@SkaterOrnez]

Yeah and she probably has to know a chain of people just to go to that event, which is a WHACK way to flex

[@heyjingxuan]

Samantha Gagliardi you just took these words straight out of my mouth 😂

[@lilylovesbread]

I wish every KZbin comment section had this energy 😭😭😂

[@kottonkandy0962]

Honestly, same girl.

[@anabellazambrano7782]

I love it lol

[@ben27705]

ellie are you kidding me? None of them seem to get the message

[@taod01]

Fax

[@crescentcreme]

me too haha

[@KT28818]

This just proves that perspective is everything.

[@Music4EverKanekavi]

“A met gala dinner” 😂

[@thatkidontheblock2921]

Bottled water: *$0.5* Acqua In Bottiglia Dalla Natura: *£60.00*

[@bobbsesmeralda8623]

In San Francisco, bottled water costs as much as acqua In Bottiglia Dalla Natura

[@rawG3NCO]

Water from heaven lmao 😂

[@CarlosSanchez-en6mr]

Néstle: $1.75

[@jailanrayvon434]

Weird kid on the block how’d it go from dollars to pounds tho?

[@aizuddinahmad703]

Literally water: $0.01 Just water : $1.99

[@georgebusch5740]

This is just proof that you shouldn’t let “influencers” have an influence on your life

[@tezzlalaland1365]

👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻👏🏻

[@greentomic5359]

And everyone clapped 👏👏👏

[@followhim.8543]

If you died TODAY, where would you be spending eternity? Have all your sins been forgiven or are you still hoping that you're a good enough person to earn a spot in heaven. The reality is that no one can earn a spot, our sin disqualifies us. But the God news is that Jesus paid for our qualification by dying on our behalf taking the punishment that we deserved. JESUS said, "For God so loved the world, that He gave His one and only Son; that WHOEVER believes in Him should not perish, but have everlasting life." - John 3:16 Nothing is more important than your eternal destination. Please, don't say, "When I get older I'll get right with God' or 'I'll get serious with Jesus one day when I'm ready.' Don't wait any longer, today is the day of salvation. Get right with God today, for tomorrow very well might be too late. We invite you to REPENT and accept that Jesus Christ is Lord of your life by praying this simple prayer out loud right now... 'Heavenly Father, I turn away from my old life and repent for my sins. I believe that Jesus came for me, that Jesus died for me and that Jesus rose again for me so that I can be forgiven and receive eternal life. I believe in my heart and confess with my mouth that Jesus Christ is the Lord of my life from this day. Through Him and in His Name, receive the gift of eternal life. I ask you to fill me with the Holy Spirit and lead me for the rest of my life. In Jesus name - Amen. 🎉🎉

[@3cool5school]

If influencers influence your life in the first place you should probably seek a therapist

[@kedwyd6535]

@@greentomic5359strap your seatbelts

[@RiruKrypto_]

I can’t imagine paying for those outrageous prices when I can buy food. 😂

[@Ekaterina_Anufrieva]

That video made my day 😂😂😂😂 great social experiment!

[@candiigurl7893]

This prank is proof that people can be pretentious and full of vanity.

[@ashley1919100]

candiigurl7893 true

[@thecoach11]

They have no idea what quality is

[@symphonyloughlin2131]

*cough Susan Yara the skincare snob*cough cough

[@alitsuganda61]

Well said

[@cavaliothorson7755]

I agree, but I'm the type to wear Pro Club so luckily this won't happen to me.

[@shamallama95]

"I could definitely wear this to a Met Gala dinner" - someone who's never went to a Met Gala dinner

[@brokewithexpensivetaste1222]

Shamsa Ahmed right I’m like bitch whose inviting you to the met gala

[@millennialdisposition]

Hahahahahaha

[@TtimeXP]

I don't even know what a met gala is.....

[@shamallama95]

@@TtimeXP it's an event held for the Metropolitan Museum of Art in NY for high class fashion designers, and they make special dresses for a certain theme every year. You can only get in if you're invited (ex. Celebrities that wear the dresses) or if you've donated a shit ton of money to them as in hundreds of thousands of dollars. Ps. idk if you were being sarcastic or if you really didn't know what it was lol. So I answered anyways haha

[@jasminevaliente96]

Youd be surprised higher ups that work at the museum get invutes or can bring plus ones I know a couple ordinary new Yorkers who have gotten an invite because who they know plus whose to say shes ordinary at all.

[@socalstr]

“Premium vodka” started this prank decades ago and it still hasn’t ended yet.

[@kshitijjoshi3773]

Just in: Luxury brands are coming in saying that they were doing a social experiment as well but they're going to continue till eternity and ended with the quote "suckah".

[@uhh8161]

this is so embarrassing they saying this with such confidence😭😭

[@lilhonni]

Uhh / they didn’t know

[@TuxieTude]

@@lilhonni Still shows how utterly stupid people and their group think are. Brain dead zombies.

[@lilhonni]

Cindy4J / I know

[@sophiecoraje]

Chair: $1 Šéát de la Bôòtÿ: $800

[@lefthanded5473]

Lmfao

[@MTCypher]

🤣🤣🤣😭

[@aminasafina5904]

ROFL

[@softteddyniel]

I WHEEZED

[@t.ezeebary9533]

👏

[@UnionRing]

I sent this to my sister who spends all her money on luxury brands while still has over $80k of college debt that she hasn't paid yet. 😂

[@MspufCio]

interviewer smiling so hard 😂

[@Dominic.raymond.F.]

Dat prank would make da best Payless commercial no cap 🤣

[@kottonkandy0962]

Comments: free _Öpínïõn dé lâ pęrsøñ:_ $7000

[@suclox12yearsago56]

Underrated

[@zvio21]

Yea saying first is an opinion

[@yupitsthaninaagain.8970]

personne *

[@rishi_1003]

@@hearts4melaniemartini Correction: *tries to pay $7000 but wallet says piss off*

[@saveachildkillacaucroach4266]

*consultant

[@dsmith2046]

Jelly: $1 Wibbolëe wöbboleè sur la plâte: $450

[@kikshae]

THIS. THIS IS THE BEST ONE. YOU WIN. 😂

[@trini2pink]

David Smith LMAOOO

[@Hyumifu]

MY FAVORITE ONE

[@paytonsalyer1175]

David Smith I think this is my favorite one so far 😂

[@hvh2698]

This is the only one which made me laugh

[@suryac850]

Thank God, i understood this in my childhood itself. Never spent money on useless things in my life

[@theexpresidents]

You're paying for the internet. To comment on KZbin.

[@felipesancho]

OMG this so funny! Now do the sweatshop reveal!

[@waedidmyhandlechange]

Cigarettes: $12 Lą Stîqųés də lã Cāncër: $15457

[@StephJ0seph]

Underrated comment 😂😂

[@wazori_5220]

Yoooo you got me fucked up.

[@muhammadiqbal4758]

Actually it's 'Çâñçiōur'

[@Mary-db4gs]

LMFAO that's highly accurate 😂

[@Thebossstage1]

Ďéáťh ştíćks $3000

[@dms2331]

Ice: $1 Water de la fréeze: $30,000

[@Zhonguoria]

Aqua de la Frizé

[@imjusthere1688]

DMS Inc. I’m wheezing 😭😂😂😂

[@collenfisher3635]

These fashion brand name concious people are truly intellectually challanged.

[@mollifyingshorts6659]

Best prank seen till date😂

[@deddcuber3288]

McDonald’s: 1$ Burgers avec du boeuf faits chez Donald: 512$

[@jason2live190]

DEdd Cuber I spit out my water when I read this comment lmao 😂

[@torkizion9780]

C'est trop ça 😂

[@francotamayo94]

I'm surprised it's not named like that in Quebec.

[@typhoon_abm5691]

S t o l e n

[@deddcuber3288]

Typhoon_ ABM oui oui

[@finnbrake6312]

I like how much confidence they used to make those statements and how they acted like they knew every little thing about it

[@sweetiepie7831]

😂😂

[@tinabelcher1697]

Especially the iTalIAn DeSiGnEr

[@rosemaries69]

I know right? It drives me mad when this happens

[@BrennahAdrianna]

Finn Brake they where not experts that’s why they made claims. I’m sure if the whole clip was played you would see the Payless marketing team feeding them with buzzwords to say.

[@McShibby10]

just imagine everything else that people act so confident about.. phonies

[@MrMegaGamerMan]

Hilarious and amazing AT THE SAME TIME!!

[@aidana11168]

Chocolate milk: $2 Lè juiceé dë lë tittie x brown diamond sauce: $20000

[@therealdirtydan7016]

FartDestroyer21 _ you should’ve said Le juicee de le tittie x brown diamond sauce

[@subswithvideo-gn8km]

Lmao😂😂

[@sarai9759]

Stolen

[@Surferchick90265]

FartDestroyer21 _ Give me some of that Brown diamond Sauce 😂

[@amo_res9266]

I red this with french accen😂

[@samanthavandoren8586]

Pizza: $5 Aged organic milk tossed over seasoned tomato puree spread on baked whole wheat: $500

[@kayleenicole13]

Samantha Yeung lol I’ve seen this

[@peyton1254]

You forgot the Latin

[@vincentluc8126]

you copied this from another comment

[@somedude364]

This is stolen but I still love it.

[@paolavera8225]

basically expensive italian restaurants jajdkskskks

[@allwhatilove914]

That's super funny and shows that a lot of people dont know luxury and dont understand design and quality. I would never be fooled by it.

[@someasiandude4797]

Water: 1¢ Water with a weird cup: 100$

[@MP-eb7sj]

Best prank in the world. Luxury brand is not super Quality items, you just pay for a brand.

[@YouTubeuser.2003]

Worst part is it is treu wat you say

[@MP-eb7sj]

@@KZbinuser.2003 i live in Italy. Some years ago the italian television entering in some factory of Gucci, Prada, and brand like that. They find illegal chinese worker. that produced the things of these "big brands". The factories appeared with the Italian owner in the eyes of the law because they had an Italian figurehead who appeared as the owner. If you buy replica stuff or retail is same quality...a lot of people says " well, chinese replica is bad is produced in bad factories" and some thing like that. But in Italy is the same thing! Is not a lie, if you undestand italian search "Report Made In Italy", is a video on KZbin

[@sebastianoturci418]

Insane Propaganda mhh ni, perché comunque la qualità si sente eccome. Lavorerà anche un cinese sottopagato nella mia industria, ma lo fa con materiale di qualità. Certo non vale per tutti i brand (vedi off white), però in generale paghi molto anche la qualità. Stone Island è ormai made in Romania da tanti anni, ma la qualità prezzo é pazzesca e senti il materiale. Prendi Ermengildo Zegna, un maglione é buono di costare 800€, però è composto in cashmere e/o seta per quel prezzo. Stessa cosa vale per le scarpe, sono tutte Made in china ormai, però hai mai toccato con mano una replica (per esempio in Thailandia dove è legale)? Beh nel caso non lo avessi fatto, ti garantisco che nelle repliche un boost di Adidas è solamente disegnato, ma al piede di certo provandole sentiresti che non é realmente presente nella suola (nonostante comunque siano paese di produzione ed operai gli stessi).

[@sebastianoturci418]

yungtiide if you talk about Off White and other lucky brands of the moment, that’s true. But if you look at Zegna or Loro Piana that make cashmere and silk jumpers only, you are paying also for the quality. In any case you are right, we usually pay the name and not only the quality (no name/not from a luxory brand cashmere jumper = 300€), but it’s not true claiming that their quality is the same as a replica

[@achannelhere7276]

yungtiide But you cant really compare Adidas of sports brands like that to high end designers because there is a big price difference but yeah I here where your coming from

[@piaechterhoff9641]

...so we rebranded our store with a luxury name...PAYMORE

[@jebronlames4559]

Coming soon: Paymedium, a shoe company for the middle class

[@KyrstOak]

@@jebronlames4559 LOL Love it.

[@salamkala14]

Pia Echterhoff love this comment great commenter we should pay you for this comment $150000,

[@pc-broke8348]

More like Pamoré

[@rohithkp127]

How about FOOLMORE ?

[@d.soldier3720]

Caring for the brand and labels it's not a new thing in the world. People that buy by those standards are not wearing what they want, they're dressing for the others around them to see and like. I've noticed this since I was in high-school ages ago , that's when the average person's "fashion shows " begin. And also my friends that really had money were the ones that dressed more simple (quality fabrics and shoes) but very low profiled. When you dress to only impress instead of just what you like either is cheaper or more expensive (which is obviously more likely to last longer and better design) you're just a slave to others opinions and judgments instead of being comfortable being yourself. I believe that there's absolutely nothing wrong with buying expensive items(it's just a choice that concerns to each person obviously as it's good to have nice and better things too😊)

[@marquisethomas5611]

Those people look foolish, i wouldve denied consent to show my face in this video

[@resgt8578]

**After telling her it’s from payless** The lady: I am really happy with my purchase tho... In her heart she be like, wtf eww

[@marielcarey4288]

Nobody comments, but everyone agrees.

[@morganlimes]

Res GT how the fuck does this happen over 700 people like it but not ONE person responds??? Just wtf (of course there is 2 now)

[@jusu7138]

GT gang

[@pitma1734]

They will just throw it in the trash when they get home 😂

[@arsoz1]

@@isramofty3432 trash game just like gaccha

[@JoeTECPlayZ]

Minecraft: 23 dollars Le Craft de la Miné: 2300 euros

[@causeofmyserendipity8562]

JoeDaBro best one so far

[@THESEEDDEALER]

JoeDaBro😂

[@Doors067]

game $ 49.99 collectors edition in bigger box $500! 😂

[@Aqib2]

Mine: 25 dollars Craft (DLC):30 dollars

[@Jonmal0ne]

I’m French and that gloriously hilarious.

[@rosietyler]

That Italian designer said "oh no I can't believe I was seen in Payless shoes, please don't air this"

[@Loneboner]

This might be my favorite prank of all time.

[@richardromaine8639]

Honestly it's telling of Payless's integrity that they didn't stay as Palessi after making that money

[@cyborgbob1017]

Ofc they released it knowing and probably banking on getting praise for that

[@followhim.8543]

If you died TODAY, where would you be spending eternity? Have all your sins been forgiven or are you still hoping that you're a good enough person to earn a spot in heaven. The reality is that no one can earn a spot, our sin disqualifies us. But the God news is that Jesus paid for our qualification by dying on our behalf taking the punishment that we deserved. JESUS said, "For God so loved the world, that He gave His one and only Son; that WHOEVER believes in Him should not perish, but have everlasting life." - John 3:16 Nothing is more important than your eternal destination. Please, don't say, "When I get older I'll get right with God' or 'I'll get serious with Jesus one day when I'm ready.' Don't wait any longer, today is the day of salvation. Get right with God today, for tomorrow very well might be too late. We invite you to REPENT and accept that Jesus Christ is Lord of your life by praying this simple prayer out loud right now... 'Heavenly Father, I turn away from my old life and repent for my sins. I believe that Jesus came for me, that Jesus died for me and that Jesus rose again for me so that I can be forgiven and receive eternal life. I believe in my heart and confess with my mouth that Jesus Christ is the Lord of my life from this day. Through Him and in His Name, receive the gift of eternal life. I ask you to fill me with the Holy Spirit and lead me for the rest of my life. In Jesus name - Amen. 🎉🎉

[@MakeItMakeSense1nce]

Probably worried about getting sued when the sticker comes off

[@jeremyf9124]

The problem with increasing the price is that the sales volume falls off rapidly. Look around…how often do you see $100k cars vs. $25k ones? It’s not 1/4 as often, it’s far less.

[@historicalaccuracy15]

I wouldn't be surprised if they crunched the numbers and estimated there's a very decent chance they'll make *more* from this amazing stunt of advertising from uptick in sales franchise wide than they would've if they just left one or even a few dozen richy fake stores up and running with the facade.

[@monochrome_ow]

The entire comments section is comparing any item with a fancy French translation of the same item

[@rayhan_2k841]

Because France is a pretentious country lol

[@MylotheZooLovingScientist]

Or Italian or gibberish with various symbols over the letters lol

[@maximosebenen9325]

Captain obvious strikes again

[@ducon780]

@@rayhan_2k841 non

[@devina8812]

They’re not even funny

[@shellianne5767]

Love this!

[@Erik_Emer]

The way they talk about how high quality the shoes are made me simultaneously cringe and laugh in astonishment.

[@Maria-ck7wv]

I'd lowkey go to Payless if the store was nicer looking

[@khenudae1158]

Maria on god, Payless just looks like an expanded Walmart shoe isle

[@kiya___]

And they make it look so childish 🙄 Their stores look like they would be an add-on department to Justice.

[@kiya___]

If they added modern decor and renovations maybe it wouldn't look like a playground and they would get more sales

[@Maria-ck7wv]

@@khenudae1158 bruhh lmao facts

[@Maria-ck7wv]

@@kiya___ ‼️‼️‼️

[@ayliner6428]

McDonalds fries: 3$ amôur dês meilleûres frites: 1000$

[@ivette3324]

Mcdonald’s fries are the best! 🤤

[@leiromero4773]

🍟

[@williamgregory5011]

Le Mc Cańcěř§🤮

[@SamudroEntertainment]

Value is in the eye of the beholder. Good lesson if you ever want to open a business, don’t price yourself too low.

[@BLVCKSEA]

This is basically what Jewelery stores do all day.

[@marcusm5305]

rain coat: 20$ lé pròtecctíon chakit dé raín: 5000$

[@mannyaloe2992]

Marcus Mueller yes

[@MiguelVargas-sn2zb]

I’m laughing so hard rn

[@Andy-pv3zy]

Le ponché de watra

[@blankspace8104]

LMFEEOOO.

[@marcusm5305]

thx for the positive feedback 😂

[@conrad1022]

Oxygen: $0 Lé Oxygên: $1337 L'air que vous respirez pour survivre: $101000019928

[@yvajoy1769]

The air you breath to survive I’m fucking dead lmao

[@oliviagrace5006]

@@actualfactual8737 you comment the exact same thing on another comment lol

[@felixsfriendthatgavehimthe2108]

You're killing me lol I can with these comments

[@godzilla4005]

Funny comment: $0 L'introspection satirique de la société sur sa consommation:$1000k

[@oozly9291]

Actual Factual boohoo how tragic

[@pheromone714]

That moment when the customers are giving their feedback are so funny and the same time it was cringey. I feel I got a secondhand embarrassment. LOL

[@MsGnor]

Great prank!! These people want the world to know they PaidMore 😂

[@rxzelm6347]

People aren’t buying luxury brands for the quality anymore, they buy it for the status symbol. It boosts their self-esteem and makes them feel superior to those who can’t afford it, especially by posting on social media

[@silentbigsteve3429]

Tell that to Rolex

[@ImJhex]

SilentBigsteve Rolex is completely different

[@misscleo378]

The people that are buying a $300 Gucci t shirt aren’t buying it for its quality. It most likely has the same quality as a Hanes t shirt. It’s all about image. Even the counterfeit knockoffs are expensive.

[@Kanal7Indonesia]

Amen!

[@Mica_T]

These people dont need to boost their self esteem.