How to create a new luxury brand? | Lessons from luxury brands

[@gmfr2762]

Could you perhaps do a video series where you break down each step of the process in creating a luxury startup? Such as the manufacturing, marketing etc

[@FashionBrief]

Amazing suggestion! Thanks! I will plan the series in the future for sure.

[@kippieg9059]

@@FashionBrief Have you posted this series? I'd like some more insight in the proces of how top luxury brands develop their collection. Ur amzing btw regards

[@劉傳真]

I think luxury groups should definitely leverage their resources to establish an institute to support young brands! This is what they can do to contribute

[@FashionBrief]

I totally agree with you!

[@wooottff]

Correct me if I'm wrong but isn't that what the French federation de la haute couture does?

[@FashionBrief]

@@wooottff Yes you are right! Also LVMH has an incubator to help beauty brands to thrive. It is called KENDO. However, I think there should also be a fashion brand incubator from LVMH :)

[@wooottff]

@@FashionBrief can you make an elaborate video on this?? I keep asking you to make different videos sjskksk swarryyyy

[@FashionBrief]

@@wooottff hahaha why would I mind your opinions? Your ideas are GOLD!!! (But it takes time for me to fulfil all the wishes for sure haha

[@ErikaBardere]

Your final comment really makes a lot of sense: Always keep luxury branding, but allow different access points. Coach is like this & even Louis Vuitton/Gucci have accessible price points, since their highest prices are also the lowest quantities, it would not be sustainable to thrive on.

[@FashionBrief]

Exactly! :)

[@_FaithsWorld]

I am delighted to have found your channel. I am in the process of creating rather developing a luxury brand & your tips are coming in handy. I appreciate your content. A new subbie..

[@FashionBrief]

Yay!!! I am glad to have you as my subscriber :)) And good luck for building up your brand!

[@name_is_asif]

hi, i am also planning to start a clothing brand. kindly share your contact details

[@enescohuntejr]

I created my business and logo. In the process of sourcing material and studying how to be classic and not corny.

[@yusefimmanuel6377]

How are you doing with your brand. I am trying to start one as well. The steps are vigorous especially if you are trying to make a brand that will be something to be remembered.

[@enescohuntejr]

@@yusefimmanuel6377 Stuck on the ground. I have the LLC and now I’m stuck between luxury and traditional. I’m leaning more luxury because of longevity and the amount of duration I’m willing to spend crafting pieces for eyes and bodies to evoke curiosity and explore a depth into one’s being.

[@crazyzundhead1141]

What is your brand name/ instagram/ Website? 😃

[@keyam3133]

We need a part 2 please! More case studies :)

[@FashionBrief]

Will do! Thanks for watching!

[@rxlfe7177]

Regarding the Fenty situation, I think they didn't give it enough time and COVID just really slowed everything down. They also neglected how important Fashion Week is and the drop system worked fine but didn't help with promoting her collections everytime they came out. The first collection did so well because it has press. People talked about it. Press is incredibly important in fashion. We wouldn't have things like it bags or the little black dress without press. By the time they wanted to do fashion week COVID happened. I hope they bring it back in a few years. All the luxury fashion houses closed at some point.

[@FashionBrief]

Your comment is gold!!! Absolutely agree

[@db.5391]

lmao nono, fenty just had mediocre quality, and wouldnt spend the R&D money to get shit done to satisfy their customers. People only wanted it because it was made by rihanna. Same thing with Rare beauty. Press is important yes, but still, no quality control, or the money going into R&D will kill you. Source - my wife is a lead product developer for a few of Fenty's products.

[@sivamwprasanth]

Great content ! Have a suggestion, try making videos on Luxury Brands for Jewellery and the branding and marketing that goes in. Cheers!

[@FashionBrief]

Thanks Siva :) it’s a really nice suggestion 🙌🙌

[@_FaithsWorld]

@@FashionBrief I would love to see this content on jewelry actually.

[@FashionBrief]

@@_FaithsWorld I'm planning on that :) please stay tuned

[@quizzyondemand]

I like this, I’m starting the beginning stages of creating a luxury brand !! ❤this helps out a lot

[@name_is_asif]

hi, i am also planning to start a clothing brand. kindly share your contact details

[@blissiimo2064]

PLEEEEAAAAASE keep releasing these!

[@trishacanoza1709]

Amazing discussion as usual, Heng! I would love to see you talking about other luxury brands in other industries (like f&b, hospitality, etc) if you could!

[@FashionBrief]

Good idea! I’ll keep this in mind 🙌🙌

[@racheskincare5615]

Hy heng, kindly talk about skincare too

[@-KXai-]

I am currently building up my own Maison, and I absolutely love your videos, your content, and your energy and vibe. Keep it up! * ^* Just subbed~

[@FashionBrief]

Nice!!! Wish you all the best on building up your brand 👍👍

[@-KXai-]

@@FashionBrief Thank you so much :)! All the same for your KZbin channel.

[@name_is_asif]

hi, i am also planning to start a clothing brand. kindly share your contact details

[@bhaskardas4675]

Informative. Thank you

[@Ayiri-TosanJarikpe]

hi your video was very impactful im Ayiri-Tosan a Nigerian designer, ill be launching my brand soon i look forward to a review from you. Thanks

[@tulisangidi]

I learnt so much. Thank you for creating this.

[@Tblade_DareToBeDifferent]

Great Video!

[@justinhooks4141]

Dude you need a tv show! This is amazing

[@FashionBrief]

Hopefully I get invited to a TV show ;) haha

[@uvwxyzero]

I subscribed for the pearl necklace.

[@kondwanibanda7819]

The most helpful video on here so far. Thank you!

[@FashionBrief]

Thanks for tuning in!

[@georgekizito1]

Thank you Sir, your Fashion Brief University is very educative.

[@rezal1623]

Hi! Do u have any reccomendation source regarding How to make luxury brand and its marketing? It can be a book or online

[@FashionBrief]

Heyy Rezal! I would definitely recommend the book "The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands" by Jean-Noël Kapferer and Vincent Bastien. This would for sure help you grasp the idea how luxury brands operate. Enjoy!

[@rezal1623]

@@FashionBrief Thanks! I’ll definetly check it out!

[@FashionBrief]

Any time :)

[@rifanamer8864]

We are going to launch our Luxury brand on Gemstones. What you suggest start first.

[@besanaly6977]

thank you

[@rosarioguarino3590]

saw this and thanks for uploading

[@dnataliesmith2209]

Once again revetting ! ❤️❤️❤️

[@alexeilyubimov7760]

Wow! Nice content!

[@jorgeguerra12]

RIP Alber Elbaz :( 💔

[@FashionBrief]

I feel so sad :(

[@glblmirr]

Really Enjoyed and was Educated by this video!

[@FashionBrief]

So glad to hear that 😊

[@Viviano_Magami]

You can't just create a luxury brand, people perspective is what make it luxury, plus the quality of the materials and the "craftmanship" is important to create a so-called luxury brand..

[@adityarifqi5286]

we need expensive artist to validate "we are luxury brand"

[@TheBrandLegacy]

Great video

[@zinebboujrada9328]

I am loving this! Can you make a video about luxury in makeup and skincare? all the way up!

[@FashionBrief]

Thanks!!! Yes :) the topic is now on my pipeline🙌

[@zinebboujrada9328]

@@FashionBrief Amazing! I sent you an email also, grateful if you can check it out :) !

[@gmdthinkalikepodcast]

I love luxury. Great informative video, keep up the great work. Ray

[@FashionBrief]

Thanks!! Will do :)

[@bojanstankovski1123]

Can you make a video series or something about starting from scratch a luxury brand and to grow and scale it.Also, can you make a video about setting price for luxury fashion products?

[@FashionBrief]

Thanks for your advice! However, I am specialised in branding, so I think I am not the perfect person to talk about pricing🙏 But I am definitely thinking about series about brand building! Please stay tuned!

[@smm8267]

Your channel is great!

[@FashionBrief]

Thank you!!! Please stay tuned!

[@rhysmorris85]

Amazing keep going this channel is gonna blow up if you keep up the consistency. Awesome knowledge being shared and quality value to be had

[@FashionBrief]

Will do :) Thanks!

[@Kurt634]

I'm in the process of creating my own luxury futuristic sci-fi & fantasy themed wearable art/jewellery fashion brand. Thank you for these videos.

[@name_is_asif]

hi, i am also planning to start a clothing brand. kindly share your contact details

[@sangreshop9489]

great topic FB

[@FashionBrief]

Thanks!

[@jessicawhitakeroficial]

Love your content!

[@FashionBrief]

Thanks!

[@chardelraconner7324]

rear founded white owl cigars and the conclusion after thoroughly inspecting REAL

[@chardelraconner7324]

C CONNER water bill ; you going out a using the shit the most in a month during a year knowing I'm NOT pa ying this pheuthethic bill you've printed up pre court

[@TokyoTaisu]

AZ Factory guy is an ENTP. His site breaths ENTP-ness.

[@lostincuration]

Very interesting , thank you . I like the way you styled your pearl necklace…

[@veralustina]

Omg, just couple of days ago Albar passed away... it sounds so unfair, he just started the project

[@FashionBrief]

Yeah I know... I was also super surprised when I heard the news :( but I think this brand will still work quite well due to its collaborative business model

[@veralustina]

@@FashionBrief Its so mystical and symbolic, that a super talented person like him would first give a birth to something new and bigger before passing away. He left a nice foot step

[@FashionBrief]

I totally agree… I am also excited to see how the brand will operate without him

[@monnoauniverse]

СПАСИБО

[@ezra420420]

🔥🔥🔥

[@kafenaded]

Any fashion brands out there I can look at that you guys like or made?

[@daisysuxstudios4233]

Though they don't have much on the internet for now

[@fkfashionkfashionk]

I love it 🥰

[@FashionBrief]

Thanks😊

[@cooldude6101]

You should stick to french cuffs ;)

[@Ivoriecouture]

Hello interested in working with you ❤

[@jarrodlarell]

Love your work! Would you be interested in consulting work? If so, please share contact information. Thank you!

[@FashionBrief]

Thanks a lot! Yes I will be interested in consulting projects :) Please write me an email and let's start from there. [e-mail]

[@ladystarart888]

I sell luxury

[@mulkvisti9295]

Mulkvisiti

[@fitnesswealth7660]

Hello Hang. Great information. Thank you! I learned a lot. I emailed you. JunBugg Luxury Fitness Social Network ;=)

[@TD-ee3ed]

Great video!

[@FashionBrief]

Thanks!!