Fearful Fandoms: Understanding the $12.2 Billion Halloween Culture

Join Sheri Conn from Horror Inc, Sara Wilson from SW Projects, and Chelsie Hall from ViralMoment as we dive into how Halloween has become a social-first holiday.
Having exploded in popularity in recent years, it’s now estimated to be worth $12.2 billion in the U.S., up from $8.8 billion in 2019, with #halloween among the top 1 percent most used hashtags across social video platforms.
In this webinar, we’ll be unpacking what brands need to know about Halloween 2024, with a focus on getting inside the specific trends, passion communities and fandoms that are driving the conversation-and why they matter.
This session is a must-watch for brands who want to understand the nuances of how Gen Z are talking about and participating in a holiday that is also one of today’s last remaining collective cultural moments.