Behind The Brand With Rihanna | FENTY HAIR

Being this iconic isn’t easy & servin’ all these hair looks can take its toll. That’s why #FENTYHAIR is pullin’ up with clinical hair repair for all types, textures + needs, from the mind of the hair OG herself. ⭐️⭐️
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Coming exclusively to fentyhair.com on June 10 to people with early access! 👀 Sign up here: www.fentybeauty...
#rihanna #hair #haircare #hairstyle #fentyhair #haircare #fentybeauty #coomingsoon

[@ruthwells3990]

She is about HER business, no spokesperson needed!!!

[@AfrocentrikQueen]

🙌🏾🙌🏾🙌🏾🙌🏾 she’s very relatable, I rarely watch commercials and I watched this one til the end.

[@Annointed-r5n]

She does it best.

[@missc78]

She really is!!

[@Giselle_Glam594]

With a wig on..but promoting a natural hairline😭😭😭😭

[@ruthwells3990]

@@Giselle_Glam594 she could come bald at this point. She owns 50% of one of the most successful beauty brands in the world, with an annual revenue of over 500 Billion including FENTY Savage. FENTY SELLS!!! And I don’t think she sweating ANYONE😁

[@bd3966]

Now THIS is a commercial!!! Can't wait!!

[@tabria]

🙌🏽✨

[@nathaliethomas9719]

I just love how real and invested Rihanna is in her work. She truly makes you feel like no matter how 'rich" or high profile you are or aren't - she is there with you.

[@LatinaChef1986]

She’s very informative and dedicated to her craft in music,beauty, skin, fashion/lingerie, and now hair.

[@elle8388]

LITERALLY!

[@rockyournaturals]

Yes I really appreciate her work ethic 🎉

[@Divajulie]

Am not surprised that Rihanna loves fragrance so much. I mean a lot of big artist confirmed that she smells good

[@adrihannavy7986]

And that’s how you build an EMPIRE. Congrats💚

[@Dovelunalove]

yes EMPIRE 🙌🏽island girl 🇧🇧turned self made billionaire🤍. and still going strong with her philanthropic foundation as well 🌎 🙏🏽

[@SPARKLESKHOSA]

I know we want music but let us never down play the genius of this lady. Not a lot of celebs have started brands that have made it to this scale and for that I will always love and respect her. Can't wait to try it out.

[@magikatmagikat]

I’ve been influenced

[@forevergenella]

Literally same. She’s so effortlessly. Even the in depth ingredient talking points are so natural like she truly knows and ain’t just reading a script. Ugh! Muva.

[@ujunwa6911]

Me too😅😅

[@grainofsalt2113]

same. i know the products gone hit

[@sherrieberrie8122]

FACTS!

[@JustLetMeDance]

Same unfortunately 😂

[@estheromojayogbe6377]

Wow, she’s really sold me

[@ChiChiBby]

I’m proud of Rihanna man. She’s changed the game with makeup, now a hairline! And her stuff is legit! Go RiRi!!!!

[@AyAReI00]

She was extemelly Smart, she knew there was a ton of poc wanting High end make up, but make up brands were elitist racist 😂 she took all that rich poc money 😊 and then suddendly THIS BRANDS THAT HAVE BEEN FOR DECADES decide they want that money too, they became inclusive, too late, fenty make a name and has a loyal fanbase of costumers since the products are nice.... Very Smart woman, she deserve it

[@mophillips9358]

She's so real. She makes u feel like she's talking to u as a friend. I'm here for everything Fenty. Her personality is magnetic

[@darkangel4185]

One of the celebrities that are actually involved in their brand. Not just slapping their name on something mediocre. Love Fenty!

[@domotemujin7780]

I caught the shade 😂😂😂😂😂😂😂❤

[@sinneis]

@@domotemujin7780about who?

[@AfrocentrikQueen]

Say it louder for the folks in the back! 🙌🏾🙌🏾🙌🏾🤣

[@elle8388]

Said well and said RIGHT!

[@tonycampbell6585]

That is exactly what she doesssss

[@Janet67498]

The sensory touch on the bottles in addition to her sales pitch sold me.

[@hi.goodbye2167]

Facts that one little feature is amazing!

[@ayishaeddins8022]

The constant repairing sold me❤

[@royarezgar3276]

It’s amazing to see how far Fenty has come, from makeup to skincare to HAIR?! I cant wait for this launch!

[@DionLuvsMakeup]

And, lingerie, and fragrance ☺️🙌🏽

[@xyz_KrystalWallace_zyx]

Literally!!! From humble beginnings in Barbados to being in the top 10%. Nothing but an applause to her.

[@chondageorge3379]

She will always do well because she is relatable and she includes everyone, every culture, everyone is represented AND THAT IS WHY SHE WILL ALWAYS WIN!

[@DP-oi9nd]

"Let them know its FENTY HAIR" lmao

[@watwat3806]

I was scared lmao

[@Sesi_angel_india1000]

I had to watch that part twice!

[@lujixcjml]

@@watwat3806same lmfao 😭

[@fadime0yilmaz]

She really love business. An authentic entrepreneur with a sincere interest and unstoppable drive. She will be rocking this industry and many more.

[@thehotness32]

Well I am sold. Don't usually buy hair products when they drop. All of her products are top notch.

[@limeinoutvision]

Let's all be honest, Rihanna is the Blueprint to being a superwoman, the Blueprint to being a superstar but equally being super grounded & super relatable, the Blueprint to being wealthy and successful but also still being centered, happy and being present, the Blueprint of working hard and playing hard too, the Blueprint of giving her fans the best but also giving herself better without bending to outside pressure and negative headlines or negative influence from dumb fans always talking about where is the music. Let's just celebrate this lady from a small island with very little opportunities dreaming to make a big impact wherever she put her focus and attention.

[@KairoK]

So, she's a Capitalist you think you relate to? Not that deep

[@thelovelylove-sk7oz]

​@@KairoK literally EVERYONE in this country is a capitalist but she's a smart and genuine one. She's made so many foundations to give back. She's not out here charging $2000 for a concert ticket. Let's make this very clear! Thank you

[@vee2841]

@@KairoK We all participate in capitalism. Her relatability is what makes her such a brilliant businesswoman. Stop with the rigid thinking. You can be wealthy, kind, humble and relatable. This woman is self-made; grew up dirt poor and used her gift as a singer to spring board into and disrupt industries that lack inclusivity and high quality products. You can have a stadium of seats, hater.

[@m.hunter2351]

@@thelovelylove-sk7oz Nice, very on point! Rihanna is AMAZING ❤💥

[@m.hunter2351]

@@KairoK Bey is probably the capitalist you can relate to

[@AfrocentrikQueen]

Her personality is so magnetic, relatable and down to earth. When she’s talking it’s engaging and doesn’t feel staged or forced. I like her makeup line so I might give this hair line a shot…one day. Go ahead Riri build that empire 🙌🏾🙌🏾🙌🏾

[@sarahatieno1214]

Hair, make up, skin. This woman’s going to become the first multi billionaire of her generation 😭😭😭

[@angelnumber0723]

She became a billionaire last year.

[@sarahatieno1214]

Im talking MULTI billionaire 😭😭😭

[@tonycampbell6585]

@@angelnumber0723She is NOT a billionaire. Fenty made a billion which has to be shared with all dem w people.

[@maxineramz4464]

​@@tonycampbell6585she's a billionaire! Get it right!

[@carroleemoore8698]

@@tonycampbell6585 She is literally on the Forbes list, credited as a billionaire. She is a billionaire. Do your research.

[@TheSecretninja2001]

Babe, I've been invested in purchasing Fenty Hair products ever since them nosy people found the patent in 2020! Fenty Skin has worked wonders for me, Fenty Beauty gave me a color match when other makeup brands were always slightly off, and Fenty Perfume always gets me compliments, so I just want to say thank you Rihanna!!

[@diaryofanislandgirl]

Smart move with the sensory touch

[@rucianapollard7098]

I like that too

[@chronicles109]

Now this is why we love Rihanna

[@meloi661]

Wow. Hair by Fenty. Strengthen by the style! This woman has created a beauty line that will last generations!!!! Generations!!!!!!!!! She is a living legend. Amazing!

[@yasinradee]

There's so much to dissect here. The flip top with the sensory touch, #genius. Cuz you know how ur hands be slippery in the shower. Perfect!!! The detangler comb!!!

[@journalologyandcoofficial]

Innovative AF!

[@KnollyJamesandJoJoOreo]

I’ll say it again: EVERYTHING Rihanna touches turns to gold ✨✨

[@chels1668]

Wow simple and clean commercial for the product, no gimmicks! Just product on hair

[@tonycampbell6585]

Lollll the gimmick is not showing you her hair that never grew.

[@kialew255]

That Rihanna reign dont let uppp!!!!

[@sharonbutcher3983]

She is one with a difference. Something special about Rihanna. Stay blessed

[@luzluz7850]

Yo go Rhi, Rhi. Fenty hair looks like another line of her of your first class product🎉 Rhianna doesn't put out junk.

[@mariefabrich9197]

Rihanna *

[@ToniaTutorials]

Rihanna: Markets her own products Talks to her fans Is humble Relatable even though she is in a different tax bracket Makes stuff for everyone (all shapes, skin complexions, hair types, etc) She ‘takes care of us’ by creating stuff that we actually use and love! I definitely will review her hair line on my channel. I know I will LOVE IT! Much love, ❤️ Tonia

[@ThatsEunice]

Very professional. Letting people know everything to expect. No mystery. Will definitely try.

[@catrenaprescod1272]

Rihanna is a marketing giant. She knows her people. To other celebrities, it is not just investing money into a band but owning that band.

[@rucianapollard7098]

Brand

[@U11111-u]

You can tell that Rihanna cares about her brand she’s not just doing it to be relevant she’s like any business woman who want their business to flourish No matter how good the marketing is , if the product isn’t good then it won’t make it. So far all of her products are great 👍 Well done sis!

[@jennifashionkilla5981]

She is so well-spoken. I can't wait!

[@thelovelylove-sk7oz]

Very well spoken

[@monilaninetynine3811]

Great marketing

[@adryana90]

I mean.. this was scripted. I wouldn’t call her well spoken in her interviews 😅

[@valentinomiller6251]

Surely this is scripted. What you mean is "well-delivered", and it is.

[@jennifashionkilla5981]

@@adryana90 Clearly, you haven't watched her interviews.

[@emmykalanga9746]

I’m sold !! Gosh riri is so authentic . I don’t even care for celebrities but riri has my heart 🥰

[@Butterfly9854]

This!I keep telling people that people are buying from Rihanna the business owner not Rihanna the Musician . Both Fan and non fans buy her product because the know she sells quality products.

[@jjasnamakeup]

She even make sure that sensory wise, the packaging is so smooth and comfortable for us people with sensory issues! That's so cute and thoughtful🥺❤️ Love this!

[@ma_86]

Yes! That was really touching and not in a typical celebrity performative way. You actually get the impression she really thinks about making sure her products actually include ALL people, not that her products just looks good but is also functional and helpful.

[@maryjanesbaby9392]

Rihanna knows how to market her products and I love it.

[@giselleyvette]

She’s killing the game! Thank Rhianna for creating various solutions us ladies have been needing in hair products for so long. You’ve unified us with this line. I’m so excited to try Fenty Hair products. ❤🙌🏼

[@RENEESKATES]

I love how Rhianna includes everyone, in her make up and her hair line!

[@bobbygilstrap9221]

I Love this Woman 🧚🏻‍♀️💚🧚🏻‍♀️

[@DoseofDoriJ]

Oof, she SOLD me on the REPAIR and the scent sounds LIT!!!🔥

[@josianeingabire3266]

RIRI USES ALL HER PRODUCTS AND THATS THE BEST MARKETING !! WELLDONE RIRI YOU HAVE COMPLETED NAILED IT, I CANT WAIT TO GET THE PRODUCT

[@shantesummers5775]

This is why I love me some Riri (bad gyal), because she considers everyone she doesn’t like anyone feeling left out!! Now watch everyone copy what she has done just like they did before with the makeup and including extra shades!! Riri is the trend setter, she always has been and always will be!! The only celebrity selling a hair product that I trust to buy because I actually believe in her products and that they are created to do exactly as Riri stated!!

[@capri102]

RiRi is killn the cosmetic game and is constantly giving her consumers something great. Thank you Rhianna ❤

[@nikkiervinmusic]

Yeeeesssss Rihanna! Her, Taraji, and Tracee Ellis Ross do such a great job of promoting and using their own products! It’d be cool if she gets into high fashion as well.

[@mercace156]

She had a fenty high fashion line dk if its still active or what

[@nonapplicable9590]

she had her FENTY line... she had river island as a more affordable line but she also had just "FENTY" not sure if shes still selling it though..

[@nonapplicable9590]

kzbin.info/www/bejne/kIOboX9_rc2dl80

[@Blessingslove510]

Yassss RiRi… you sold me girl with your product. Thank you for being so involved and informing us on your products.

[@gnjkennard7871]

Girl you SOLD THAT!!! Thoroughly! Y’all killing it!!

[@hikmahking5351]

Thank God for Rihanna ❤ Raising the bar on everything 🎉 Thank you😊

[@ujunwa6911]

My girl, my FENTY!!!

[@carmensmithaguirre3049]

This woman is a GENIUS. She needs to teach a class on marketing! Love love love her

[@nafisadodi]

Damn. She GOT me.

[@AlsbeanNaturally]

I knew whatever she would do would be thorough!!! Go RiRi❤❤❤

[@turbochargefitness313]

Damn that was good. She just destroyed the hair industry. Queen 👏🏼

[@thelovelylove-sk7oz]

I keep telling y'all, y'all can't fk with riri. This is genius marketing. Y'all already know I'll be buying

[@valencia4834]

There goes my paycheck ❤❤❤❤

[@kishybanks8846]

I totally love when you come up with stuff. You give 100%. Definitely supporting this.

[@violetvain.vv19]

Fenty is just getting better & BETTER!!! 🤗🤗

[@michaelamail4407]

Everything from Fenty beauty I’ve tired, I’ve loved so this is something I will try!

[@charliecharles8517]

Very well done, Ms. Fenty. GOD BLESS YOU AND YOURS. 🙏🏾

[@nomaam9288]

Stronger by the style PERIODt.

[@magssampson5988]

Great job RiRi way to go keep up the good works just love your vibes ❤️💜❤️💜❤️💜

[@elizabethcalderon8490]

Omg RiRi I'm excited for the textured caps!!! 🎉

[@PrinceAY777]

Rihanna is looking more beautiful than ever 💯😍

[@subboxjunkie8298]

I want to try because she was very convincing !

[@xoxocaio]

That woman knows how to promote!! Fenty Hair in Brazil!!

[@lvluxegirl]

Now that makes for some healthy hair ❤🔥

[@vee2841]

I have so many Fenty Beauty staples, I'm about to have some Fenty Hair staples too.😍

[@coolcutecool8999]

I AM SOO IMPRESSED BY THE AMOUNT OF WORK RIHANNA HERSELF PUTS IN ANYTHING THAT BEARS HER NAME..SHE IS VERY HANDS ON...IM DEFINITELY TRYING HER HAIR PRODUCTS..I WEAR HER PUMA BRAND AND HER SAVAGE FENTY LINGERIE ALL THE TIME ..NOW I WILL BE USING ALL OF HER HAIR PRODUCTS.. EXCLUSIVELY!!!!

[@KaLeaSharron]

I now these products are going to be GOOD because Rihanna be testing her products for years before releasing! That’s what makes her products work to buying-at least for me!

[@angelinaoliver5587]

Your voice is so soothing I could listen to you all day😍. I can’t wait to try your products 👏🏾

[@Bushwick2678]

Music can wait ❤ Self Care comes first. Brava Fenty Hair 👑🥰🥰🥰

[@112lovablecutie]

I need this makeup look!!

[@ricajavier2251]

The scent alone, i need to try it!!

[@MunnaUnplugged]

You inspire me every day ❤️❤️❤️ can’t wait for them to launch in India ☺️☺️☺️

[@betterlife1535]

I don't need any persuasion when it comes to a rihanna drop lol. Drop the product I will purchase every item! ❤ I'm excited 😊

[@Ye_wie]

Me too😊

[@theadrenalizedartist6843]

“Continuous loop of repair” I am sold, and so excited! I can’t wait to try these products

[@Philiaaa]

Honestly this is genius. So proud to Rih. And will support. ❤

[@guxtavoaquino]

REMASTERED RIHANNA'S MUSIC VIDEOS IN TRUE HD AND 4K QUALITY!!!! WE NEED IT.

[@Xara1984]

RiRi Absolutely Rules ❤ I ❤ All Her Products, They're Amazing...👌🏼👏🏻

[@b.unicornette7734]

Riri sells her products so well, the marketing is fresh, modern, on point and above all, the quality is there! I want already to buy them.

[@janicepierce9774]

Girl you are wearing that beautiful color

[@pebblespr1]

I’m sold!!! And I haven’t even try it!!! Fenty Skin since I started using it in 2019 has been a game changer on my skin. Not expecting less from Fenty Hair!!

[@sur7a7zal]

I have ZERO hair complaints and I still want to buy it all!

[@southside-hornbaby5325]

Man I trust nobody but you with anything beauty related! Thanks for including scent and protective styles😉😘😘😘😘

[@Motshedisi_Dikhang]

I'm afraid, she's taking it🔥🔥

[@GodsFaveSim]

Did anyone else peep the hot tools being used? Fenty hair is gonna give us some it all (as Fenty in general does)

[@Butterfly9854]

I peeped all the too. Oh she coming

[@PhindileMabuza]

I really love FENTY products with all my heart I wish I get PR stuff 1 day ❤❤❤❤❤❤❤❤❤❤❤❤❤HAIR PRODUCT or MAKEUP, I LOVE YOU SO MUCH RIHANNA❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️AND GOD BLESS YOU WITH MANY MORE BUSINESSES 😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘TO BE HONEST HER MAKEUP PRODUCTS IS A BOOOOOOOOOOOOOM I LOVE IT SO MUCH.

[@ladidaix]

There's no one who sells products like Rihanna. WOW. 😍😍😍

[@babybluecheeks]

I love Fenty makeup, so im super excited to try Fenty hair.

[@ScheritaUnique]

Oh wow, hair products must be the new go to for celebrities. Okay, let's be here for it.

[@jeanettebatista6861]

The fucking confidence. I fucking love her. I gotta buy me some of this 💯❤️❤️❤️❤️

[@cocoagirl4511]

I mean, Riri, you're the most relatable celebrity and business. This commercial is everything. A well eserved black billionaire woman. Let's support our girl. 👏

[@ingridbirch8042]

Niccceee She capture my attention in every word making want ta go out n look for these products right this very minute Great ad I must say

[@ChiChiBby]

Yeah, I wanna try this! I’ll try hers over Cecred. I need to see the price points though. 👀👀👀

[@savagerih]

Please please PLEASE don't forget to create some cute brushes!!!!

[@Butterfly9854]

I spy some tool too

[@BudgetandLuxe]

Nailed it🔥 Had I not recently started my Sisterlocks, I would be buying every hair product she launches because everything I use from Fenty Beauty, Fenty Skin, Savage x Fenty, and her fragrance is a consistent repurchase. Fenty just gets it💜

[@Xanderephraim]

Amen! Beautiful Baby Girl Rihanna! Congratulations!!!! I am in!❤

[@yazzjudyyy]

Once you said warm and amber smell, I was like ok yea this is it 👌🏼. I can’t wait!!!

[@earthtomani]

B made her brand about herself, Rihanna cares about her consumers and that’s the difference

[@tonycampbell6585]

Now that’s a lie, stop lying on that woman to big this woman and her blonde wig up

[@Sarah-ve4vk]

Why compare 2 great women

[@j.graham8201]

B made it about herself? She waited months before posting her hair routine and let the products first speak for themselves.

[@valentinomiller6251]

​@@Sarah-ve4vkI think the comparison is in the marketing strategies, which Beyonce didn't hop into when she should have. Having been released so close together, comparisons are unavoidable. One is a successful marketing campaign and the other is iffy. I am a Beyonce fan/not so much a Rihanna fan, but neither has anything to do with calling them how I see them.

[@dezydream6472]

​@@j.graham8201I agree. I love how she did that. Her mother involved as a hair stylist sold me. The products are actually well done for everyone. It wasn't about B. In fact I like B's humble approach as she described her products and journey. That video was everything!

[@JahEmpress-JENM-869]

I love everything she does I also love every looks on her..❤👑 i know what i need to buy .. Fenty Hair ❤️🔥❤️