Why McDonald's Is Better in Europe

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McDonald's in Europe (and France in particular) is different than in the USA. How come? What makes it so special?
Thanks to Juan Buis for all the insights and footage.
/ juanbuis
@juanbuis
McDonald's, Europe, USA, Comparison
Sources: docs.google.co...
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@romulushoog
@simplicissimus
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Armchair documentaries, almost weekly

[@fern-tv]

As it turns out, McDonald's is actively lobbying against this EU regulation. Pretty ironic given they provided a best case for the legislation: euobserver.com/health-and-society/157006

[@Mrln23]

Neee kein Bock aber nice try!

[@magnuslunzer2335]

Joo kein Thema Diggi mach ich

[@zmcars]

Still missing the iconic "Cheers" at the end, but incredible video!

[@cornyrenz8308]

Simpli zu krass

[@lastnenlikedartv1485]

Kommt das Video noch auf Deutsch?

[@gamingmitmaus6949]

I love this video. A german youtuber speaking english about an american fast food chain adapting to french laws.

[@heybenjii5544]

Isn't that Channel Dutch?

[@Lasthour1111]

@@heybenjii5544No, that‘s just the cherry on the Nations cake. They just live in the nehterlands. (A huge mansion in Amsterdam)

[@gamingmitmaus6949]

@@heybenjii5544 They live in the netherlands but are German.

[@Legolukas6]

@@Lasthour1111 i would say the biggest mansion. I mean it's bigger than Liechtenstein.

[@arctrix765]

*dutch

[@savageantelope3306]

As a Canadian, I don’t care if it maybe seems “authoritarian” to American libertarians, what the EU and it’s member countries can achieve is pretty amazing

[@CrazyPlayer-pf2hv]

Lets see if they can also achieve forcing manufacturers to release the software needed to pair certain components in objects that can be repaired. Namely the sensors on some phones by a company that released their first phone in 2007 and still does anti consumer stuff... this is not for security reasons, its just so that they can annoy you even more. If you still think its for security purposes, tell me why. Im not braindead and know how to counter these arguments.

[@ShikiByakko]

As a Mexican-Japanese-Spanish that has lived in multiple countries, those kind of rules are really not the reason why good outcomes happen. Point and case, there are many other countries that implement the same kind of bans, example, Mexico, that just became way more inconvenient, because, for example, in most cases they do not even give you straws or cup covers or anything with your meals, making it way more easy to just spill everything everywhere, and if the customer complaints they just say "that's the law". Or you have examples like in Japan, in which they partially banned "free" plastic bags, and now people just pay for them all the time, but nothing changed more than the inconvenience and the price. The only reason this happened in McDo is because they care about their customers, and they want to give a good service, even when the rules make it harder. Not only that, but as told in the video, unlike most McDonalds around the world, people tend to eat-in at McDo, which means that it is a good long time investment for them, since those things are going to get used a lot, they improve the experience, and in the end they will end up saving money.

[@kevinboros7427]

What Americans call "authoritarian" we call welfare. I consider a state successful only if it cares for its citizens. That includes stuff like free healthcare and clamping down on corporations that exploit consumers.

[@theakiwar9118]

@@CrazyPlayer-pf2hvThey actually want to do that. From 2027 onwards every electronic must have a battery that is removable by the average joe. It’s going to be interesting. Right to Repair is advancing at a rapid pace

[@CrazyPlayer-pf2hv]

@@theakiwar9118 but there still isnt a way to pair a new fkin home button. And its not for security reasons. Because if it were security, why do genuine buttons get rejected? Why is it still not possible to pair that shit yourself even when reset? If you reset an iphone, you have to turn fmi off and still need to enter your code to reset, and after a reset there is no more personal data for the scanner to protect, thus it should just get paired automatically. Yeah I ofcourse know the real reason. Its because Apple wants to give the middlefinger to their customers, see Louis Rossmann. They always just use security as a way to let people think its good. We need to wake up. I already knew this was BS when I was in 4th class(2016), but still people said this was for security purposes. No its not. Its a sensor, not a NAND. Would also be unprofitable for Apple Inc to implement a NAND for every faceid touchid module out there. Not only touchid faceid but also software locks in general.

[@brokkoliomg6103]

You havent even mentioned one of the biggest impacts the EU can have - by setting new standards for businesses to be able to participate in our market we can also influence international standards beyong our own markets. If Apple is forced to use USB-C and all smartphone manufacturers are forced to use replaceable batteries then they will probably set most of their international production to that standard - leaving countries like the US with better products while not even realizing it was EU influence that got it for them (meanwhile the companies act like they did it by choice to make the customers life easier)!

[@sbeyer17]

Yeah the replacable batteries are gonna be a big deal

[@yazanmowed]

It is called the Brussel effect

[@henrikfox8960]

The EU has a long history of setting high standards for products and services, and these standards often become the de facto international standards. This is because businesses that want to sell their products in the EU have to comply with these standards, and once they have done so, it is often easier for them to comply with the same standards in other markets. The example you mentioned of Apple being forced to use USB-C is a good one. Apple has been reluctant to adopt USB-C, but it is now doing so because it wants to sell its products in the EU. Once Apple starts using USB-C, it is likely that other smartphone manufacturers will follow suit, and this will mean that USB-C becomes the standard for smartphones around the world. This is just one example of how the EU can influence international standards. The EU also sets standards for a wide range of other products and services, including toys, food, and medical devices. These standards help to ensure that products are safe and that consumers are protected. The EU's influence on international standards is not always intentional. In some cases, businesses simply adopt EU standards because they are the best available. However, in other cases, the EU actively promotes its standards to other countries. This is because the EU believes that its standards are the best way to protect consumers and to ensure the quality of products and services. I agree with you that the EU's influence on international standards is often overlooked. However, it is an important part of the EU's role in the world. The EU's standards help to improve the quality of life for people around the world, and they also help to promote fair trade.

[@wwondertwin]

Same for animal testing for cosmetics. Only China has been recalcitrant about it. The EU ban slowly stamped out the horrid cruelty in most of the world by setting a new standard for customers to demand.

[@keller1808]

@@henrikfox8960I really like your comment. But it seems AI generated to me. No mean to offend or anything. I guess your vocabulary choice is similar to GPT.

[@c0co982]

my favourite part of this video, the french chef angrily venting in french being dubbed with english with a very angry french accent

[@AchrafAmil]

Chef Bocuse was speaking very calmly, dunno why they made the dubber so angry xD

[@dafuzzbear7711]

The best use of AI imo.

[@efmids]

for the algorithm, keep the work up guys

[@xaverbaumgart7690]

Fo the Algorithmen

[@umut2332]

For a.

[@NoRefleks]

Yes

[@flandarn329]

For the atgorithm

[@_dIIJAY]

For Sparta

[@gibmakippen]

I love the frequency of output with the new additional but separate channel. Thanks to all who put so much effort into it. ❤️

[@linien3207]

0:17 I died on the floor laughing, I dont really know why, just caught me offguard "President of France retweeted, said something French" 😂😂😂

[@MrGleboPedo]

Because you are normie 😄

[@alexhobbs2209]

I'm sorry, but that's called "humor"

[@orctrihar]

"""President of France""" more like a dictator

[@theborg2638]

@@alexhobbs2209 Impossible, the world knows that "ze jermans" have no humor.

[@alexhobbs2209]

Oh yeah, good point.

[@ed_cmntonly]

0:20 For those wondering on what Macaroni said: " the anti-waste law isn't just about putting an end to plastic straws. Look around you: in France, changes are underway to evolve our consumption patterns and reduce our waste. We're pushing for it worldwide. Let's change the game! "

[@Imolos]

Yea, but the paper straws are awful.

[@ginklaslt1144]

but its still hillarious "and said something french" XD

[@caillentu1549]

Macaroni hits harrddddd

[@user-cc2it7ix5q]

if paper straws are awful, carry your own metal one

[@deadnorth8648]

Like a crack head...🤔

[@3msEEv]

Oh, and let me leave this here: I am absolute thankful about the existance of the EU. There is always room for improvements, but I'm increasingly optimistic. I'm almost proud to be part of EU, and that's a lot for a german ...

[@yodukenukem]

We’re no Germans, no French, we’re all Europeans

[@ThefirstfallenAngel]

Especially the union of France and Germany is insane, thinking of the wars...

[@tbu_drachenkater5397]

@@yodukenukem "O Freunde, nicht diese Töne Sondern laßt uns angenehmere anstimmen Und freudenvollere Freude (Freude), Freude (Freude) Freude schöner Götterfunken Tochter aus Elysium Wir betreten feuertrunken Himmlische, dein Heiligtum Deine Zauber binden wieder Was die Mode streng geteilt Alle Menschen werden Brüder Wo dein sanfter Flügel weilt Wem der große Wurf gelungen Eines Freundes Freund zu sein Wer ein holdes Weib errungen Mische seinen Jubel ein Ja, wer auch nur eine Seele Sein nennt auf dem Erdenrund Und wer's nie gekonnt, der stehle Weinend sich aus diesem Bund Freude trinken alle Wesen An den Brüsten der Natur Alle Guten, alle Bösen Folgen ihrer Rosenspur Küsse gab sie uns und Reben Einen Freund, geprüft im Tod Wollust ward dem Wurm gegeben Und der Cherub steht vor Gott Froh, froh wie seine Sonnen, seine Sonnen fliegen Froh wie seine Sonnen fliegen Durch des Himmels prächt'gen Plan Laufet, Brüder, eure Bahn Laufet, Brüder, eure Bahn Freudig, wie ein Held zum Siegen Wie ein Held zum Siegen Laufet, Brüder, eure Bahn (Laufet, Brüder, eure Bahn) Freudig, wie ein Held zum Siegen Wie ein Held zum Siegen Freudig, freudig, freudig wie ein Held zum Siegen Freude, schöner Götterfunken Tochter aus Elysium Wir betreten feuertrunken Himmlische, dein Heiligtum Deine Zauber binden wieder Was die Mode streng geteilt Alle Menschen werden Brüder Wo dein sanfter Flügel weilt Seid umschlungen, Millionen Diesen Kuß der ganzen Welt Seid umschlungen, Millionen Diesen Kuß der ganzen Welt Brüder, über'm Sternenzelt Muß ein lieber Vater wohnen Brüder, über'm Sternenzelt Muß ein lieber Vater wohnen Ihr stürzt nieder, Millionen? Ahnest du den Schöpfer, Welt? Über'm Sternenzelt Über Sternen muß er wohnen" - Beethoven (the European anthem)

[@deltaeins1580]

​@@anthonysmith7014lol not just the Brits. A considerable percentage of germans who arguably benefit one of the most from the regulations hate the EU

[@apollyon2049]

sprich deutsch du hs

[@supernenechi]

I am so thankful for the EU and all it achieves! There is simply no way a free market would collectively ban single-use plastics and think about the environment.

[@LilSOS]

W comment

[@baph0met]

Not ban, but not use it as much. It's all supply and demand, if people truly demanded no plastic, there would be no plastic. Plus making people not use plastic makes stuff more expensive.

[@dulguunjargal1199]

​@@baph0metDemand dictating supply is a false narrative with hopes that Companies will always bow down to the consumer because they don't They only bow down to profits and nothing else and a small minority of complaints is nothing to them. Even if nearly 50% of the population wants a company to do something they won't do it at all unless a large organised resistance forces them too. Free market eithout regulation would just lead to a Monopoly as the most profitable company beats down everything else and becomes a tumor of a Nation when it begins draining parts of society like living wages relative to inflation and meddling in Goverment affairs to solidify their parasitic attachment to the country. Regulation to prevent monopolies are the best way to keep the Free market truly free.

[@baph0met]

@@GerdLPluu "Made want it" doesn't exist. No one is controlling other peoples thoughts, you control your actions. You buying a T shirt isn't H&M making you want it, unless you are mentally disabled. That would mean humans can't decide for themselves, which completely breaks the concept of consent "Oh he raped me because he actually MADE me fall in love with him and agree to sex, it wasn't my doing". You are arguing that humans cannot consent. You are right in the case of children and the mentally disabled, but not in the case of "normal" humans.

[@budgiefriend]

@@baph0met Generalize much?

[@mewosh_]

Here in Kraków, Poland we have fast food joints like Burger King, McDonald's, Starbucks, and KFC packed into very beautiful townhouses in the old town and inside instead of them looking very sterile and cheap they actually preserve the building's original looks which is quite cool.

[@Googlium]

Its the same in every european city since all city centers are historic. In France they go even further in some places. The McDonalds on the main square in Toulouse for example is not allowed to have its trademark yellow logo on the buildings because all company logo's have to be gold colored to not ruin the aesthetics of the square with ugly logo's.

[@noadehaan5295]

Dutch tourism student here. When I visited South east Poland, my Polish friend suggested me to go to those joints when I went to Krakow, and YES. I loved it. It kept the essence of the place, making it also more attractive to visit and the overall meal there a lot more enjoyable.

[@ChrisCooper312]

Another good one is in the old town of Freiburg in Germany. The building it's in is a rebuild of one of the original city gates and defensive towers. There are no golden arches, just the McDonalds name over the arches where the tramway passes through. There is also the McDonalds in Salzburg, Austria, that has the golden arches built into a traditional style sign hanging from the building. The interior looks more like a cafe, and in fact the McCafe brand is at the forefront.

[@romaindec1717]

not just Krakow, it's also in other polish malls and i once found myself trying to check my order out of the wrong fast food haha

[@jeremybeau8334]

Still is junk food.

[@poycixyz4614]

Thank you for making this video, as well as the German version on Simplissimus! I'm currently learning German and it's really pleasant that I get to watch something so high quality and well put-together in both languages. It actually isn't a chore, and I'm learning all sorts of new words and phrases while learning about world politics as well. Absolute 10/10 experience!

[@Posiman]

I love how some Americans are finally realizing it's not bad to have a regulating body that actually regulates. EU regulations are helping to improve food quality, guard personal data, reduce waste and generally make corporations behave less shitty towards the consumers.

[@caralho5237]

The US does have regulating bodies. They just dont work as well. Still drain taxpayer money tho. The EU is heading down that path too, unfortunately. Just look at how the currency has been devalued over time.

[@lowtierhumanthelv8312]

​@@caralho5237It's called controlled Inflation

[@caralho5237]

@@lowtierhumanthelv8312 Not very controlled is it? 2008.

[@lowtierhumanthelv8312]

@@caralho5237 I mean the EU is trying to have a small amount of Inflation, because they profit from doing so (e.g. easier to predict its stability and they have to pay back less for contracts over time)

[@caralho5237]

@@lowtierhumanthelv8312 Does the average citizen profit from it?

[@MrSupergigamoi]

8:25 BIG disclaimer here: the macarons being manufactured by the same company does NOT mean that you get the SAME product, far from it. Ingredients can be of a vastly different quality with noticeable consequences on the end result. It is not uncommon for the same factory lines to be used to manufacture different grades of food product as the difference between the best and the worst version of a food item rarely lies in the tools you used. Also, taking the scene from Emily in Paris as an example of the real life Mac Donald experience here in France was a really misleading move. (This show takes place in a post card.) Even though it is way better than in the US (or so I am told), expect the place to feel cheap and be somewhat unclean. The food is deemed cheap and low quality by French standards. As a result, it is still indeed somewhat popular, but mostly among people to whom the low price is a good selling point. You rarely see people who have the means to always get better stuff ever go there. (Even for those in a hurry, we usually have better "fast food" options available.) So even though "Mac Do" is financially successful in France, I wouldn't say that it is "popular" as the people who "like" it often only do so because it is one of the best within what is financially feasible for them (, or kids. Kids are generally quite fond of caloric slop and "free" toys. I used to be a kid so I know). Or at least, that's my perception of it as a French person.

[@joebob4579]

Mcdonalds in america are like a public bathroom

[@cptsamvimes]

I am French as well and I have been to various McDonald's in the USA. The difference is staggering... McDo is a mile and a half better than shitty US McDonald's.

[@deaththekid3998]

Yeah it’s more or less the same in Italy 🇮🇹

[@TheRealStewpid]

I'm german and I robbed an aldi once

[@juleksz.5785]

McDonalds food is considered cheap ? I live in Poland and I have never heard it being called cheap :(

[@PokelinkerHD]

I really like the final words you guys have found. This is the exact reason, that regulation shouldn't be directly viewed as a negative thing for business, as it may increase company profits by positive word of mouth, while also providing value for society

[@MrTobiization]

Idk who claimed this… Businesses actively lobby for regulations that give them benefits

[@razcore]

Depends on the regulations IMO. For example recently the ECJ decided a few years, that companies must record all employees' working hours... Quite an unnecessary overhead for many employment relationships 😅 Companies like netflix with a modern work culture would never survive here 😢

[@J_GamerSP]

Businesses need to be regulated, else they would fuck us all over. If McDonalds could, they'd sell you rotten garbage with enough sugar and salt so you won't notice

[@Valentin-oc5nh]

even if its not good for specific businesses it can be good regulation. whether or not its good for business should be nowhere in the measurement of if a regulation is good. the economy, yes. businesses, no!

[@baph0met]

Value is subjective, what you call "value for society" is just your own values.

[@jimpesh]

What's funny about this is it's vintage American 50's diner vibe dishware paired with modern architecture, in France, with local products. What a vibe.

[@juanbuis]

Loved working on this with you two! If anyone ever wants to pay me to go to McDonalds again, please hit me up 😋

[@fern-tv]

It was a pleasure, thank you so much for your help! 🤗

[@SHOCMUSIC]

lol i want to get paid for that too

[@Xydroos]

@@fern-tv Pinned message?

[@Jay-08.]

as long as you are in france though

[@afterburner94]

A part 2 on McDonalds in France might be needed, there is a big story to tell on how the French branch innovative ideas and will to adapt to the French culture actually had a snowball effect on McD's global HQ in Michigan. McDo France former CEOs, Denis Hennequin and Jean-Pierre Petit led a quiet revolution for McD's in France, the color palette change of the logo, the redesigns of the restaurants and ordering stalls were ultimately adopted by McD's global HQ. Look at the restaurant redesigns in the US, it originates from McDo France. A part 2 would be fascinating. Also these 2 guys were found guilty later on to tax fraud for McD's France, also something to talk about lol.

[@scratchy996]

I still wonder why people call McD joints "restaurants". Like wtf is wrong with you ?

[@brandonaston301]

McDonalds design in the US are ugly eyesores. They really lost what made them McDonalds with the red roofs and yellow arches.

[@nova_steric1749]

The redisign look like crap honestly... they made it look fancy for no reason at all

[@ethu_00]

I'd like to second this request

[@AngelaBonanza]

Minor point but McD global HQ is in Chicago! There is prob a regional office in Michigan though. Agreed that this video is super interesting and I would 100% watch a part 2!!

[@Cet3010]

I ate at McDonalds in the Dominican republic once. The burgers were the best McDonalds Burger i ever ate. They were much bigger, looked fresher and tasted much better then the same burgers i get here in germany

[@sophie__sammy]

Interesting how different the experiences are. I ate at a McDonalds in the Dominican Republic too but can’t say it was the best I had. Since I made a lot of different experiences in Germanys McDonalds, good as bad, I think the experience in the Dominican Republic could be somewhere in the middle.

[@jonny_-uz9pm]

Mc donalds in deutschland schmeckt mach dem letzten dreck wäh in Österreich so viel besser

[@heybenjii5544]

​@@jonny_-uz9pmWas?!? Die deutschen MCs sind viel besser als die in AT

[@ManachanJapan]

Here in Japan the burgers actually look the same as on the menu

[@heybenjii5544]

@@ManachanJapan In Austria they are good but they do not Look like what they advertise

[@harraldpostauto6379]

Actually a very interesting topic, how McDonald’s is establishing itself in different countries and how they fit the way of dining to the culture. Very good video! Very simply explained :)

[@Milkomeda_Galaxy]

Simplicissimus lol

[@Kirb]

What blew my mind was finding beer at fast food restaurants. Then it was realizing beer was actually the healthier beberage out of all the options.

[@RoonMian]

Yeah, the "beer at McDonald's" thing is the point of distinction of Austria though.

[@janslavik5284]

ah yes, *_beberage_*

[@ХузинТимур]

Is it really so strange? Before they left Russia, there always was beer in McDonalds and Burger King.

[@fgsaramago]

@@RoonMian Any fast food restaurant here in Portugal sells beer, and basically always has

[@RoonMian]

@@fgsaramago Whelp... I'm not gonna be the one who tells the Austrians they're not special in that regard >_>

[@youraveragesadist8308]

This channel really was a great idea! I wish you the best, you'd deserve some international recognition ;)

[@kathleencross-cj1xd]

I am an Australian and I think this is amazing. I hope the French people go with this and show the world what is possible. It gives me hope for our future.

[@NurislamPopov]

Oi, mate! Non hablo kangaroo

[@jeremybeau8334]

McDonalds is shit in every scence of the word here, in France, in China and everywere.

[@Big_Pickle]

What about to go orders? Also, seems silly to act as if paper wraps aren’t recycled at a near 100% rate.

[@GodplayGamerZulul]

@@Big_Pickle Eating to go is just admitting you don't care about the food's quality. It's gonna get cold and squished, why worry about junk food? If you want a proper meal then eat it in a way that doesn't ruin it.

[@emikomina]

Mcdonalds in Asia is 1000x better than europe

[@Solmatso]

Its so nice to hear your voice in english again and not just german. Thanks for reviving simpli style vids in english

[@nady2296]

I'm French and I like how you presented the information in this video. I see a lot of people talking about Mcdonalds but it's often from a general or US centered POV. It's nice to think about how each country adapted to it.

[@micade2518]

Hum ... It's McDo that adapted to each country, rather. Very intelligent marketing!

[@liliyafaskhutdinova6532]

Hey, as a French, maybe you could kindly satisfy my curiosity about the takeaway situation with this new packaging in France. Are people supposed to return the dishes to get some refund? Or is there some other incentive? I used to study and live in France for several years, but these things didn't exist at the time.

[@micade2518]

@@liliyafaskhutdinova6532 The new regulation applies to what's consumed on-site (which, in itself, is a real progress already). Not being a regular fast-food consumer, I couldn't tell you what goes on as far as take-away is concerned. However, single-use plastic cutlery bought in supermarkets is banned and has been replaced with wooden, cardboard and metal items. The same appllies to straws: No longer in plastic, but re-usable metal ones (sold with a special little brush for cleaning them inside) and recyclable paper/fine cardboard ones.

[@liliyafaskhutdinova6532]

@@micade2518 , thank you for your efforts, but that's not really what I wanted to know. What you are talking about is basically what's been happening little by little all over the EU over the years. But the McDo thing is very new to me, so I am actually interested in the takout meals solutions in France (if there are any), which, surprisingly (considering that we are talking about McDonalds here) were not covered in this video.

[@micade2518]

@@liliyafaskhutdinova6532Well, the regulation applies to all take-away fast food joints. The video shows how "the giant" reacted but, as I'm far from being a "regular" of any of these places, I couldn't help you. I guess you'll have to come and see for yourself then? ;o)

[@huguesjouffrai9618]

McDo is super popular in France. A recent study also showed that its popularity (about 30% of French people are regular customers) is the same across all classes, genders, generations and origins. You'll meet anyone at McDo and that's why the slogan (come as you are) works well

[@jeremybeau8334]

Yes, it is super weird. I mean, i understand the USA, they love junk food and fast food (no wonder why they are so fat) and i can (kind of) understand Germany, they don't have really good nor diverse food (they have great desserts tough) so thats why the go junk food places like McDo, but frenchs? They have delicious food... why do they go to this shity junk food nasty place? you either go when you are a kid for the crappy toys, or when you have NO time or NO money or just have BAD TASTE.

[@huguesjouffrai9618]

@@jeremybeau8334 well McDonald's is much better in France than in the US. The restaurants are nice and welcoming, they have most of their ingredients produced in France: their marketing and presentation is on top. They even have reusable glasses, cones for fries etc (instead of cardboard). In France if you want cheap greasy food you go to a kebab ("un grec").

[@jeremybeau8334]

@@huguesjouffrai9618 kzbin.info/www/bejne/Y5DQknuBZd-YsKM French man in Japan, talking about how shity French Mcdonald is. Here and in China McDonalds is shit. Reusable glasses, cones for fries or any of those things should be elementary things, specially if the restaurante is a billionair corporation. Kebab at least is actual meat.

[@spaceowl5957]

@@huguesjouffrai9618 I'm German, our McDonalds is very nice from the inside, everything is high quality ... except for the food. Food is really disgusting and trashy and very artificial tasting. I still go sometimes because it's cheap, soft and high-calory (therefore it's addicting) and you can get the same addicting food anywhere you are. Oh and the marketing is very good, the burgers look so good in the product photos, they always have new products to try, and the coupon codes in the app are very motivating. But you can always taste it's very poor quality and makes you feel weird after eating it. Also, we do have nice food in Germany, there is an italian restaurant run by an italian family at every corner, we have Döner which is great fast food, also lots of international restaurants like Indian/pakistani, and traditional german "wirtschaft" essen can also be very nice (lots of salads, meats, potato, kraut stuff - it all looks a bit boring but taste is very good)

[@postrock12]

@@jeremybeau8334people in USA don’t all love junk crappy food. In USA I currently feel trapped trying to eat better. Our government & Food& drug administration don’t care about our health. In USA it’s greed over all. I haven’t had fast food in 10 years & still there’s sugar in everything. Even in random stuff that shouldn’t have it. Healthy food is expensive & there’s often other stuff that’s really bad for you that’s not allowed in the EU.

[@motownmoneygang]

been binge watching this entire channel , it is, together with hoog, the best youtube has to offer. grazie

[@MarkDDG]

We are going to get this in the Netherlands as well. The Dutch McDonald’s is now in the process of adapting similar things like in France. I remember going there last year and drinking from a reusable cup. Now, in the Netherlands, we have these as well.

[@jennaxolotl6275]

They are a pain to clean tho, I'm glad we don't have the big plastic happy meals

[@haselnuss43]

When I was in Korea they also had the plastic cups. I thought then it was because there is a lot less stealing in Korea and it is financially viable

[@sirBrouwer]

O you should see the cups KFC now uses in the Netherlands. They are fantastic to use. They stack verywell. dishwasher friendly and also just feel nice to drink from.

[@albaaviles7148]

I’m Spain we still have the cardboard packaging. I don’t know if we’re gonna get this reusable packaging any time soon but it looks great! We also have table service here btw, you choose to wait at the counter and take your own tray to the table or you can choose to take a little plastic sign with your order number so that the server knows what table to bring your food to

[@johanfagerstromjarlenfors]

Just like Sweden 👌 but you have more interesting products in Spain than here 😢 and the quality is also generally better than here

[@alexturnbackthearmy1907]

I cant even imagine having NO table service. Even if you dont take one and cashier messes up putting it on tray its still feels good to have an option.

[@sbeyer17]

Just like in Germany.

[@ummmbye1228]

Hi Spain nice to meet you

[@dayros2023]

Table service happen at McDonald’s in Italy too, i imagine it’s a policy they have in all the EU.

[@birkenelch]

Next video idea: How glass bottles should be standardised (like the NRW-bottle) but every company has it's own design and thus destroys the deposit trade.

[@Xirtamani]

Pretty german topic, better suited for 2boredguys or simplicissimus.

[@RoonMian]

@@Xirtamani I was about to say, the NRW-bottle might do irreparable harm to the internet with the sheer force of its Germanness. Also, I am a Stubbi-enjoyer myself.

[@SweetGir12]

I love the fact EU does this and I can be safe from all the bad food and problems others have to deal with...I hope soon enough America and other countries figure it out that they need to work better for their own good.

[@jordan_roadhouse4798]

😂😂😂 Read about the horse mear scandal that was rampant in the EU.

[@SweetGir12]

@@jordan_roadhouse4798 ?? o.o I didn't even know about this. Good i don't eat horse meat itself...Some things are still toxic in our food so i try helping myself with an app to know if it's ok or not.

[@jordan_roadhouse4798]

@@SweetGir12 Yeah they sneaked it into what was supposed to be "beef" products.

[@SweetGir12]

@@jordan_roadhouse4798 was it/is it toxic in any way?

[@jordan_roadhouse4798]

@@SweetGir12 Generally, no. However with racing horses they are pumped with drugs that could be harmful. And if they are getting a completely different species passed as beef, god knows what else would have been too like the quality of the meat. It was highly unethical.

[@konstis779]

I think the EU is a very important body for enforcing rules across the board these days, because minimizing single-use plastic in one country doesn't have nearly as big of an impact. However, I am a bit surprised that this year in Italy I have seen disposable plastic tableware again, after not having it the last few years. And, very cool video, keep it up!

[@blinddarm8478]

Probably has to do with their recent elections. The far-right won and usualy far-right also means anti EU. But i did no research on that.

[@CityWhisperer]

Italy now has a far-right government. Who knows what they are doing.

[@ladymacbethofmtensk896]

The trouble is that not all countries have the same attitude toward food that the French do, and I don't count les pieds-blancs.

[@ladymacbethofmtensk896]

​@@CityWhispererI imagine that the Italians have a food culture conducive toward health and waste reduction mandates being unnecessary. PastaGrammar showed us a town in Calabria where opening a restaurant is a doomed enterprise, because all the residents know how to cook well, and anyone who is not in the mood to cook can easily go to a friend's house for dinner.

[@somo4227]

@@CityWhisperer far right doesnt mean "we love plastic"

[@jpthemoviemaker979]

I‘ll definitely use the name “McDo” in my daily life from now on….

[@GustavEule]

I really love the packaging they use in france! If they decide to use them in other countrys I am sure a lot of people,myself included, are going to visit McDo a lot more often.

[@alexturnbackthearmy1907]

I highly doubt it will go outside EU.

[@sbeyer17]

​​​​@@alexturnbackthearmy1907if it increases over a longer period the sales, it could be possible in some countries

[@jacaredosvudu1638]

Oh wow, you change plastics and papers for harder plastic! Surely people will want it more now!!

[@arthur__lt]

@@jacaredosvudu1638 It's reusable. If you order takeout they give you paper packaging

[@stitch77100]

​@@jacaredosvudu1638jealous much ? 😂

[@Ausf]

I would prefer to use paper over plastic for my food. I have no idea why anyone would think plastic is a positive.

[@PatJang8792]

Thanks to you guys I can finally share your videos with my husband who is not able to speak german :D I always had to sit next to him and translate, but I thought the atmosphere you always have gets destroyed by it. Thank you so much!

[@manboobstv3083]

cringe ihm alles zu übersetzen während er daneben sitzt

[@badcat03]

The frequency of the uploads with this quality is astonishing... keep it up!

[@pogsauce9253]

I really really like how you input the funny bits into your proffessional commentary, its really not excessive and is very unexpected when you just word something in such a funny way. I subbed, keep going :)

[@nik_evdokimov]

Great video! Really hope that such packaging would be adapted in more countries to minimize McDonald's enormous amount of waste, but I guess that will never happen. I really like this packaging design since it doesn't look cheap and makes McDonald's feel a bit more as a restaraunt, not to mention that by looking at venue design in France it makes it feel that way even more.

[@goodman854]

Are you a bot or trolling? Or stupid. It looks unbelievably cheap. If I had to give it an art rateing out of 10 it would be -2. It's awful. A 2 minute blender job. Yumm yumm I love me some microplastics in the morning.

[@RavenKarting]

my mother was actually part of the team who designed the reusable packaging, if you are wondering the company who McDonalds consulted was Anthesis

[@Gmoro00]

Aren't you violating some NDA with this?

[@RavenKarting]

@@Gmoro00 they've already introduced the packaging, + what McDonald's lawyer is looking at YT comments

[@basieluxanno7909]

4:00 the ads from McD are not from France, they are from the Netherlands (or Belguim) because it is written in Dutch on it

[@GuusA]

I was searching for this comment dude

[@ntPingu]

I went to London last week and I was SHOCKED how much single use there is even when sitting down in a café or a restaurant. They got garbage everywhere and everything is just maximized for "convenience". Too bad they are not bound by the EU anymore. I don't like the green washing of McDonald's per se, but I applaud this design. It's a step in the right direction.

[@luisPcordeiro]

I also observed that in London... and wondered, with the millions of people living there, the amount of waste must be gigantic.

[@rumanuu]

Nothing has changed since we left the EU.

[@DatsWhatHeSaid]

@@rumanuu And it won't. That's their point, smartass. 🤦‍♂

[@forwox]

London is just as bad as a trash hole, it was already a street mess in 2007 and it did not get better

[@forwox]

keep running open boarder for cheaper work force from EU because you don't want to work per hour what turk and moldavian is ready for and you will keep having mess around, oh, yess, and african

[@alaggs7279]

This makes me really appreciate the consumer protection we have here in the EU.

[@theresurrection33]

EU? YOU MEAN the 4. reich😘

[@HM-iy3dc]

​@@theresurrection33cope.

[@azertyuiopqsdfghjklm]

@@theresurrection33 Why do you need to be that cringe?

[@XR190190]

@@theresurrection33 Why do you hate Germany that much? When GErmany doesn't even have that much power in the EU

[@hovnocuc4551]

@@XR190190 Maybe he doesn't understand why his country is forced into implementing laws that they didn't ask for, that address issues they don't have and that restrict their freedoms in the process. Or maybe he isn't a fan of the mechanism that makes it easier for Germany to take over and control their industry and steal their revenues. I mean he must be crazy, what's there not to love?

[@tomofofof]

I’m confused. Isn’t McDonald’s packaging almost entirely card?

[@mfrsr]

its plastic coated cardboard.

[@ahoog69]

(As already noted) It's an amalgam, and once it's greasy or stained, it cannot be recycled.

[@tomofofof]

@@ahoog69 I see. Thanks.

[@neosam]

To be honest, I was skeptical about the international channel first but it turns out that I was completely wrong. Your style and humor seems to work globally. Awesome video! ❤ I hope to see more in the future!

[@autingo6583]

McDonalds in France (3m27s): opening in 1979 ("nineteen seventy-nine"), not 1997 ("nineteen ninety-seven").

[@fern-tv]

yes, our bad! meant to say 1979

[@franzluke6839]

😂 In Germany we say "nine-and-seventy": neunundsiebzig

[@McCammalot]

THANK YOU. I lived in France from 1991 to 1993 and I knew that could not be accurate...

[@randalalansmith9883]

Yeah, I was like "My french teacher in high school used to talk about Paris-Mac, and how you could get white wine with a filet-o-fish, and I'm older than God."

[@randalalansmith9883]

This is a pretty consistent thing with documentary channels, misspeaking the years. It's probably just for engagement.

[@bytemosery4946]

This channel is on track to become something big, i can tell you that. Keep it up man! Great video❤️

[@elektrosvijet]

I noticed that few years ago McD changed in Croatia (EU) drastically. Before, McD was "cold" restaurant that was designed so that visitors spend as little time there as possible. Cold tables, hard sitting surfaces and chairs with thin and hard backs. Colors were all white and red. Kind of agressive and again, "cold" with many hard translucent surfaces like glass and plastic. You should always wait for your order in front of the cash register. Now, it is all transformed to a cosy look of a traditional restaurants with your order coming to your table where you sit, there are soft chair cushionings, the whole restaurant is in warm brown colors, there are wooden-like tables, glass windows have shades that can be moved over them etc. You can even change the recipe of your favorite order and add or remove something to your liking. It is now just more cozy and traditional looking and functioning restaurant which is more pleasing to customers.

[@Zimiorg]

Here in Germany at my local McDonalds the restaurant is forced by the city to clean up EVERY FREAKIN McDonalds package and waste in a radius of 500m around the restaurant because the waste problem got so MASSIVE over the years. So every day at 5am (when the restaurant is closed for 1hr) a employe walks around an grabs every tiny bit of litter. Once we saw him with three 120l trash bags full of waste.

[@fgsaramago]

how is that even legal??

[@YogiAI]

My favorite Mac Donald’s trash moment was in Italy. To throw away the trash, Mac Donald’s had made a number of holes, one for plastic, paper, etc. I’d say it were about 9 different holes, compartmentalizing all the trash. That is, until the janitor opened up the door underneath, revealing all holes led to the same single wheelie bin.

[@baumina1706]

I really love that you are also making english content now, but i have to admit that I do miss the "cheers" at the end of the videos. Its crazy how much I relate hearing your voice to that word

[@DANNYonPC]

4:08. the text is in Dutch tho, so i guess its Belgian (Dutch DLC country)

[@1SaG]

Dang! I really want those new items at my local McDonald's. They look pretty slick. Although I have to say that here in Germany, pretty much all the packaging is made from cardboard these days - and most of it has been made from it for a while. It's been probably decades since they switched away from those foam containers for their burgers, fries have always been served in paper or cardboard (for as long as I can remember, first went to McD in the early 1980s) and the cups were also always made from coated cardboard/paper. More recently, they switched the drinks-containers' lids from plastic ones to a different material (probably paper-based) and around the same time they also abandoned plastic straws. That said: That's still a lot of one-use material and tons of discarded packaging piling up every hour of every business-day. The French system not only looks better and a little more classy, but it's probably also easier on resources and on the environment - I guess it all depends how many resources go into the production of those items and for how long a McD-restaurant can re-use the items before having to toss them out and (hopefully) have them recycled.

[@michi-raw]

Hoog x Simplicissimus collaboration is the best thing that happened on KZbin since a long time.

[@firejay39]

(As a french student) I remember José Bové actually came to my school and talked about his activism and work as a european deputy, I was surprised to see him mentioned! Cool video btw

[@SeithonJetter]

Interesting thought, but it seems like the cleanup section also lets you separate the waste more effectively too. That'll help with waste management :)

[@suseJattackIsBack]

It is so great to see this project finally take off! Sending lots of love to everyone in the team! You guys are making an outstanding job

[@kevinboros7427]

I hope to see these designs rolled out in the entirety of the EU. I live here and I haven't seen reusable McDonald's boxes yet.

[@Divig]

I don't know... I think I rather have paper based packaging than plastic based.

[@kevinfernandez9999]

​@@Divigya paper is much more environmental friendly that this

[@A-01-T]

@@kevinfernandez9999it’s not but, alright

[@derdox6720]

@@kevinfernandez9999 what

[@kolerick]

@@kevinfernandez9999 well, that would depend on how many time the reusable are reused in reality... that would be an interesting stat to have...

[@henriwinter4909]

These animations are sooooooo good!❤❤❤

[@alirabylove]

this may be my new favourite channel

[@Bestben100]

With you since simpli 2.0, and you guys are still going crazier. Keep it up !

[@NotMyrealName914]

As expected, love the content, love the animation, love the channel

[@DMCluxury]

McDonalds entered France in 1979 not 1997 but I guess it was just a misspoken error. Good work guys!

[@canaldoapolinario]

Had to look this up too

[@Carewolf]

German mistranslation. In german 1979 is pronounced 1997..

[@DMCluxury]

@@Carewolf good one 🙏🏻

[@shtopfl5247]

I like the humorous narration of yours 😄 just discovered this channel and the German channel , very good videos

[@mortgu]

Danke für die Tollen und hochwertigen Videos

[@breznknedl]

in english please

[@mortgu]

@@breznknedl Sind sie meine Englisch Lehrerin? (Are you my English teacher?) (Es-tu mon professeur d'anglais?)

[@keineahnung7278]

@@breznknedl diese Kommentarsektion ist jetzt Eigentum der Bundesrepublik Deutschland. Angelsächsisch ist nun verboten hier!

[@Marki02]

It shouldn't come as a surprise that more than half of the viewers here are have a native german tongue.

[@thefinalsam4454]

@@mortgu No, but the guys from fern are your english teachers

[@envoyofrot7046]

Very interesting! The food at a Japanese McDonald's is next level btw (compared to our McDonald's)

[@alexturnbackthearmy1907]

Japan is on entirely different level, even in something simple as meat.

[@lhommedelayaute1989]

​@@alexturnbackthearmy1907unfortunately not much as cheese

[@cattysplat]

@@lhommedelayaute1989 Considering most Asians are lactose intolerant so eat non dairy cheese, that shouldn't really surprise anyone.

[@thecooletompie]

I found the Nuggets to be worse than in the Netherlands. The beef pasties were better though

[@2712animefreak]

@@cattysplat Hard cheese doesn't contain enough lactose to trigger lactose intolerance, as most of it is fermented away during cheese maturation.

[@meganton9417]

Great animations and cool topic, something i first saw a few weeks ago myself. I love to see examples highlighted of what good this law and the EU in general brings us, not just clickbait about cucumbers and plastic straws.

[@ahoog69]

This shift in packaging is fantastic. As someone who lives in the United States, I can only hope that such packaging makes its way to this vast market. Plastic is a scourge upon the planet that affects everyone. While plastic--in its myriad forms--has many uses, we need to become much more responsible in how we manufacture it and, ultimately, how we reuse it.

[@MunichUWH]

3:26 I was surprised to hear that MacDo had only been in France since 1997, so I looked it up on French Wikipedia - and voilà: They've been there since 1972 when the first restaurant opened in Créteil.

[@KaterynaM_UA]

When I was in Thailand it was insane to me how overpackaged everything is. It's an issue that is insignificant on case to case basis but becomes HUGE on a national level. Good job on France and I hope we see this in Ukraine as well!

[@krux02]

No offence, but I think Ukraine has more pressing matters than reusable packaging. I think we should focus on other countries first.

[@myra0224]

@@krux02 I'm pretty sure this person is from Ukraine and they just want their country to improve in their packaging. Even though there's a war going on, life still goes on for most people there

[@TomOkkaTom]

@@krux02 "I think we should focus on other countries first." Who is "we"? It's up to the individual countries to make the appropriate laws. Companies will do the bare minimum to maximise profit.

[@tuckerbugeater]

They're building iron domes similar to Israel. This will be a never ending conflict. BUILD BACK BETTER!@@myra0224

[@isaacs3413]

Yeah I live in Thailand and everything from everywhere comes in multiple bags, side of the road stores are just plastic bag on plastic bags. You drink water all day cos its so hot 4-5 bottles of water etc. There isn't much that can be done but it is sad as the littering can be a problem here.

[@furiousdestroyah9999]

As a person that has lived and went to Mcdonalds in multiple different countries, France's Mcdo was actually quite the pleasant surprise, at first it took a bit to get used to not just throwing the entire tray in the bin (not the actual tray as well, you monsters) and calling it a day but I really prefer these new reusable containers over the singular use ones

[@chrisalex82]

I love the french voice XD, do you use a software

[@pugdaplug]

Love your German videos. Keep up the effort you put into such projects. These type of videos just don't get boring. Love from Germany

[@matthiasdipiazza849]

In Germany we dont say nice video we say gute Arbeit Männer ihr habt euch ein Feierabendbier verdient

[@Alexander-yg4dr]

I was during the last years several times in Paris at McDonalds and they had the same design and taste as in Austria only that they had absolutely no vegetarian options

[@dianealline4083]

It depends on the region I guess, because I'm from Brittany and they have a vegetarian option (but last time that I went they haven't yet the new design 🤷‍♀)

[@InternationalSongs]

I was left wondering, what if you choose takeout? Does it still come with the old plastic ones?

[@furank_i]

I live in Honduras and here the reusable dishware is being used to some extent, the fry and nugget pockets and the glasses are reusable but the burgers come in cardboard boxes and there's table service. I thought this happened in all the world not just France and here lol

Good video but please, Europe is not France. The french mcdonalds is an exception. The most of europe have it much worse.

[@NobleBrains]

You need to take a look at the new McDonalds in Wilhelmshaven. There the dish return is similar to the one in France. Maybe they want to start doing something like that in Germany too.

[@airpeguiV2]

I am really thankful for the EU. I really feel blessed being born in an EU country... especially since my girlfriend is from a different EU country. How could this have happened otherwise? not so easy. The EU does a lot for us, sadly not everyone realises that.

[@Incredible_L]

We definitely need that in Germany very soon, it really looks incredible

[@donpromillothex.6446]

I like the new design of the reusable packaging. They should publish this everywhere. Edit: they should add a deposit system to prevent stealing.

[@sephikong8323]

I have worked at a McDonald's during the switch to the new reusable system (the switch itself was a big mess ngl, especially for smaller establishments like the one I was in which lacked the space and manpower) and there actually is something : there is a tiny chip inside of every Cup etc that indicates it's location, it doesn't outright stop people from stealing (and in fact it's very ineffective at showing it'slocation from a distance), but knowing it's there does make many reconsider, though the main point of these is to know if there are any in the trash once you take them out as many people will still throw them in the trash, I'd say that there are more articles that were lost in the trash either due to a staff member not checking the bags afterwards or just the signal not being picked up by the scanner (because you put it in the wrong angle and it evaded it somehow) than there were that ere stolen Just my two cents on this

[@Kubamorlo]

Well, normal restaurants don't require deposits, so why should they?

[@Lemonz1989]

The EU is also the only major player trying to control the tech industry’s rampant misuse of costumer data, and has forced Apple (and everyone else) to change their chargers from proprietary tech to universal designs in the entire world, in the future, because the EU market is so important to Apple. They basically said “if you don’t like it, don’t sell here,” and it’s too much of a hassle to create multiple different chargers for different markets, so the companies just changed it everywhere.

[@andmos1001]

What you described is the famous Brussel effect, where what’s agreed and rectified in Brussel will eventually become world standard.

[@YaBoiBoris]

Holy crap... I think I've found my new favourite informational KZbin channel. You guys do this so well, and the visuals are so captivating... 🤤I SWEAR ITS NOT JUST THE MCDONALDS-

[@სანდროღლონტი]

l've read "why McDonald's is better than europe"

[@HinseMutter]

Is that one fry we can see suspended above the meal on the table in the model restaurant, at for instance 13:21 ? That would be hilarious! Did this one fry receive different gravity properties? :)

[@agnes8610]

Don't embarrass them like that, it happens to the best of us 😂

[@HinseMutter]

@@agnes8610 I actually really enjoy it :)

[@lepetitchat24]

Beautifully done video, very informative, and very funny! You had me choking on my glass of water when you said the "whatever, nerds"! Especially because I am a political scientist and understood specialising in the European Union and understood that immediately, so the comment caught me very off-guard! It was hilarious, and overall, the great quality of this video and the way you guys have presented it have made me want to subscribe and watch even more! Keep up the awesome work!

[@RilfDanielson]

This is a complete waste and WORSE than single use plastics. The ultimate solution is just replace all plastic (except plastics that can burn easy like straws) with paper. The problem with this is in 10 years when mcdonalds wants to update their packages, we will be stuck with this glass and plastic for hundreds of years because it is not thin enough to burn like current plastic is.

[@rflives5044]

You make a good point!

[@Louis-mx6sf]

No "Cheers" at the end? That just feels wrong.But still it's a good video Cheers

[@KarlSchurig]

0:03 for the German people Juan Huan

[@Maximcustode]

How tf is this the top comment with 2 likes

[@bristo424]

4:30 Is this possibly a Dutch or Belgian advertisement? It says ‘big mac tijdelijk 7,50’ and ‘Daar gebeurt het’ which is Dutch not French

[@GuusA]

EXACTLY! I was searching for someone to comment this!

[@rbg9602]

Good catch.

[@adrian11372]

I've only seen the title and I clicked just to ask: Just how WORSE American McDonald's can be if EU's McDonald is considered to be "better"?

[@lejul5850]

It's really getting me how this wasn't too much of an effort and could just happened like years ago and would have saved so much trash

[@philipphuetter249]

I hope packaging like this will spread to more countries than just France

[@vibecheckvibecheck1239]

I would love to see this type of change in more parts of the world, as it becomes more important everyday. Really great video

[@saidabachabergschdaigamuesli]

We need more channels like this that make a lot of french jokes

[@nimuwu]

Ooh Jonas is speaking!! Or is it David? I don't know I think Jonas lol

[@treriwin]

It was Jonas

[@Tom-bp6no]

We really need this in Ireland. The waste in takeaway outlets, McDonald's in particular is ridiculous.

[@mlc4495]

Right. I'm from Ireland but we seem to be closer to America than Europe when it comes to basically everything. Car-dependent, urban-sprawl and all the same shitty corporate practices seen in America. When I see articles and videos talking about how great "Europe" is I sometimes wonder why we're not the same despite being in Europe and the EU. ☹

[@CakeorDeath1989]

I'm from the UK, and I'm gutted we'll never get anything like this over here because we don't need to conform to EU regulations anymore. And Americanisation is happening over here, too. I've been to Orlando on holiday, and where my parents live is slowly starting to look identical to International Drive. Everything is being slowly replaced by big boulevards with rows and rows of chain restaurants. There are about five McDonald's in their town. Two are less than half a mile from each other. Back when I was an America-obsessed youth who'd been to Disney a couple of times, I loved it when the town started to transform like that. But now, give me quaint café culture and places with more personality that feel European, any day. America is fun to visit, but I don't want it on my front doorstep, thank you very much.

[@Cynicx]

I hope we get this in germany. I hate this trashdumps at every McDonalds. Great Video again guys, keep it up!