Ferrari's reaction to my Viral Video

After my video complaining about Ferrari went viral I was approached by someone from Ferrari and this what happened.

[@stephenkramme7063]

" Customers are the biggest ambassadors of your brand.. no amount of money that you spend on marketing is as good as word of mouth as someone who has experienced a product and owned a product" Simple and succinct, thank you Ethan.

[@MarkUKInsects]

Radio 4 did a documentary 10+ years ago called the death of PR. Basically no amount of PR can beat online reviews, and if you want good PR, fix whatever is wrong and have happy customers

[@yogibarista2818]

I believe that Jay Leno still doesn't own any Ferraris. He thinks they are nice cars, but he described it as like having an obsession with a dominatrix.

[@TWN321]

That’s exactly right. I just saw that interview today. Search “Jay Leno on why he refuses to buy a Ferrari “

[@_AmarjitSingh]

Leno just doesn't want to deal with a Ferrari dealership as they didn't allow him to purchase the car which he wanted. What he didn't say is that it's no different with other supercar brands like Porsche, McLaren or Lamborghini! Also, if he really wanted to buy a particular car then why didn't he look into the used car market or buy from an auction!

[@jothain]

@@_AmarjitSingh He specifically said experience IS different from other brands. What are talking about??

[@HABO2210]

​@@_AmarjitSinghhe specifically mentioned McLaren as a positive experience compared to Ferrari.

[@iambiggus]

Imagine owning a ferrari and not being able to go any faster than a 94 corolla.

[@rickitynick4463]

Imagine being in a 94 Corolla pegging a Ferrari 👀

[@araarathisyomama787]

Unlike a Ferrari, Corolla goes

[@CoderGrammer]

That’s quite a nice gesture of goodwill from this dealership person!

[@carltonlong1985]

Nice Tudor Pepsi. I bought one a couple months back and haven't gone a day without wearing it.

[@fahimnurrakin1198]

Subbed! Liked your straight forwardness keep up the good work!!

[@garyh8512]

So Ferrari was forced to do right. My wife's 2021 Kia Seltos was under recall for badly forged piston rings. At 79,000 kilometers her car was buring oil. KIA gave her a loaner vehicle for 5 weeks and replaced her engine with a 2023 version. Other than "is there anything else about the car you've had problems with" there were no questions asked. Not bad service for a 23K car.

[@fabriziocornali9739]

I appreciate you sharing this. Thanks Ethan!

[@lightorchestrator]

Well it's good that someone at Ferrari showed good faith rather than played into Ferrari's reputation of being sticklers. I actually drove a 488 recently and it was the most exotic car I've ever driven. Too exotic for me but I see the appeal.

[@champipy]

Tudor's color scheme matches the top nicely!

[@EugenioHertz]

I remember seeing one Roma and at 1st it was eye catching, but still it feels like Ferrari tried to test a new design direction, and it feels like it's not a "screamer" model. SF50 got me much more in terms of design

[@bvankalker]

Just a minor tech thingy for next videos: I was using headphones and could hear a sort of droning sound. Maybe from the laptop fan? 🤓🎙️ Keep it up. Love the honest videos. Cheers from Holland ✌🏽

[@EthanFromLondon]

I was sitting close to the aircon, that's probably why

[@sandorfuleki5060]

Nice of the dealer but you didn't have the cars for 6+ months, maybe you would have had the same issues occuring as with your original Ferrari. The Roma's understated design takes me back to the likes of 456 GT and the 550 Maranello.

[@papagen00]

thanks for the ferrari update, what's your opinion about buying a jaguar car, relability-wise? have you ever owned one?

[@EthanFromLondon]

Yes I owned two and didn’t have any issues whatsoever just like with my three Range Rovers. People tell horror stories but my experiences were great 👍

[@bigmacdaddy1234]

Love the video and the GMT watch.

[@Cinarli1979]

Why is it almost always companies disregard their customers' complaints until one makes enough noise in the social media? How can you trust their sincerity and that the same will not happen again and again?

[@jothain]

Well in to some extent I fully understand. Let's face it. Can you honestly tell, with straight face that you don't know person that would not be bitching and moaning about everything? That person that never has a good day and just complaints about useless things? I'm really surprised if you don't and these kinds of people are the exact reason why can't respond seriously to all complaints. So I kinda underrstand why it might need that one particular case for business X to react to things. Don't get me wrong, I agree with your statement overall that so many businesses neglect things way too much. Oh and one more thing. Can't recall good examples right away, but there's been things where businesses have reacted quite well, but for some reason thing has backfired them from false accusations etc. so there's that aspect too.

[@Cinarli1979]

@@jothain I think in the case of Ferrari, the things we heard and hear are not really "bitching & moaning" without a reason. It seems like they have a product which everyone who can afford it wants and it makes the producer very lenient about the overall quality. And all due respect, if they have products with price tags of half a million euros, they can afford to train their personnel or even hire some psycologists to navigate through, to keep happy some occasional odd person who seeks attention or needs to be pampered without a reason.

[@mikethacker8558]

@@jothain This wasn't the case at all. His car alarm went off and he couldn't turn it off. The dealer had no idea what to do and didn't send someone out to to pickup the car.

[@etcetc6307]

I love the Roma too. Good followup video.

[@phillipgarrow2297]

You're being truthful I've had issues with my corvette and general motors didn't threatened me as far as the trickle charger Corvettes have the same problem mine was dead when I took it out this year the charger quit working over the winter this caused some electronics problems the head up display isn't working right it doesn't show outside temperature either

[@richardautenzio8117]

Ethan, what I hate about fast cars is when you have a problem like your steering vibrations. You take it to a mechanic to attend to, and then they give it back to you without properly testing it, and then ask you to drive it. This means you can often be going backwards and forewards and slowly getting nowhere. With fast cars most mechanics don't usually have a test track, and or are often not even near a motor way, which will also have a speed limit. How can they even test it?

[@ThomasF.Cargill]

Very nice video! Good that a salesperson tried to respond, but the fact remains, Ethan purchased a lemon which has to be very disappointing given the cost of the car, cost of insurance , etc. the car and the reputation of the brand. A lemon can occur in any car irrespective of the production process. The only difference between different brands is the probability of a lemon and even in Farrari’s case, it’s not zero as Ethan found out. Despite the efforts of the Farrari salesperson, what should have been done is for Farrari to take the car back and fix all of these problems or provide a replacement car - of course, there would need to be some cost because Ethan had the car and drove the car, but a good effort on Farrari’s part would have been advised. But obviously, the benefit/cost ratio from Farrari’s perspective would not justify something they legally didn’t have to do - so let them “eat cake”! Farrari’s are mostly beautiful cars, etc. but so expensive to purchase and maintain I wonder if it’s worth it. I own a 2017 Audi R8 V10 + (red of course) with 37,000 miles - other than normal maintenance, the car performs magnificently - it’s 610 HP, it’s comfortable and of course, its power, speed, responsiveness and ability to hold the road are more than enough for me and at the same time, I only had to spend $200,000! I’ve consider Farraris several times over the years (now 82) but couldn’t justify the cost and unfortunately, the fact you have to prove to Farrari that you good enough to spend hundreds of thousands of dollars. Jay Leno is right - very nice cars but not worth the “all that Jazz” that goes with buying one..😂

[@ZX7mcm]

I love the Roma also, Ethan. I want to own one someday but my significant other says no!! Why?? Thanks for this video. Well done

[@pavel3701]

It's good to see Ethan satisfied)

[@wreagfe]

Good salesperson that. You promised him you wouldn't make a video saying nice things, and you still did. Let's hope he finishes his Q4 well. :)

[@UDPride]

Far more expensive to lose a customer and buy them back than doing what it takes to never lose them in the first place,. Yes, there ARE certain customers you CAN'T afford to have, but those are few and far between. Service and experience are priceless qualities to a brand and at a brand like Ferrari where most are not price-shopping, you need to be delivering a Lexus level of intimate service and support by making your customer feel as few speed bumps as possible. Customers do not care about problems, they just want the problem to go away and how you wave your magic wand to do it is irrelevant. Don't get caught up in procedure and protocol. Every problem requires a custom solution. If you have to do voodoo in the background to make it go away, that's what you have to do. Your protocol and procedure is not the customer's problem. Your job is to make their problem disappear and if you have to jump through unconventional hoops to deliver that, that's the cost of doing business and selling $350,000 automobiles.

[@joea1746]

Wish there was more sales representative like that gentlemen. Who took the time to try and make a difference. If I could the Roma Ferrari would be the Ferrari I would get. It doesn't draw so much attention like the other Ferraris, and it can easily pass as daily driver. In my opinion the Roma is one of the most beautiful car built by Ferrari. It's slick exterior lines and well made interior makes the Roma one gorgeous looking automobile.

[@EthanFromLondon]

I agree

[@oscarschuit]

Nice turn of events. Perhaps your car was a so-called (blue) Monday Morning specimen.

[@cyuiyuwyguiyui8540]

You are a nice man. And welcome to Sweden! 😃

[@EthanFromLondon]

Thanks! 😃

[@FastTrack-1]

This is only for a short term drive....what you really need is a full year test. Like you said...the problems only started 6 months later. Heres the deal....Ferrari UK supply you with the car and if it is good as they say, ..youll video its progress for Utube.

[@dotterello4997]

Ferrari sells roughly 13.000 cars a year with a net profit of $1 billion, they have the longest customer waiting list. They must be crying themselves to sleep because of your video, wiping their tears with the billions of dollars they make.

[@oldtjikko789]

Cars usually don't drive the way they look.

[@liyaah85]

so they didn't fix your car, it still has the same problems?

[@captaingreek]

If he wanted to be fair he should have given you the car for 8 months, for as long as you had your own when its problems occurred.

[@Oh-Jay52]

Customer Service Customer Service Customer Service, Without an ample amount of it you shouldnt even think of entertaining the thought of a Business , Whether its a Ferrari or a Fried Chicken Shop, Lovely Video and what a nice chap he was , Nothing to gain but a happier ex customer (For Now) lol

[@stevey-nwas1230]

Who was the dealer that contacted you and gave you his cars to drive?? I wish to buy a ferrari from this dealer!!

[@daniel1982641]

I wouldn’t mind test driving a Ferrari, but I definitely won’t own one. I’d rather stick to German, Japanese and American cars.

[@AgtX999]

try an LC500

[@Scientist_Salarian]

1:15 Dog spotted!

[@MM-fh6kp]

California is a terrible car with a lot of issues…..

[@valtertrader1167]

Roma is a copy Aston

[@RayPhillips-zj5vx]

I have owned 12 Ferraris, and this gentleman definitely has little understanding of what he was looking for in his car.... He should stick to buying audi or Aston

[@EthanFromLondon]

Sounds like you are trying to protect the reputation of your investment 😂 The internet and the real world is flooded with horror stories of these cars. Make some videos showing how great your cars are and we can judge!

[@jamesw1659]

I don’t know about that…he certainly seems to be a keen observer, and relates his experience well. I suspect he knows exactly “what he was looking for”, seeing as how he told us.

[@constantinemandylas715]

I don't understand this new "good experience" you say you had with Ferrari...did you buy and own and use another car over a year and have no issues unlike the last one? They started kissing your butt in the hope you would release a new video that is positive in some way...they basically bribed you and you took the bribe. Your crossed arms body language says it all. So tell us, if we want a hassle free and reliable supercar should we buy a new Ferrari? Be honest like you were in the original video.

[@EthanFromLondon]

Sorry that you relish on negative videos. Does it make you feel good that you don't have one of these cars and those that have it are miserable. Perhaps look for something joyful in your life?

[@machiavellian7490]

Too little Too late Jog on