Field Trip: Dolby Cinema

Produced and financed in collaboration with the Dolby Institute. Want to learn more? Check them out here: j.mp/DolbyInsti...
RJFS is back!! In this video, we road trip back to Dolby HQ in San Francisco to check out their brand new research lab and theater.
Utilizing Dolby Vision, Dolby Atmos, and comprehensive design, our friends have created an incredible movie-going experience. It sounds dorky but as film nerds, we were genuinely blown away by the sound, visuals, and thoughtfulness that went into building the theater.
To check out your local Dolby Cinema, click here:
j.mp/DolbyCinem...
Questions for us about the trip or Kevin's new jacket? Hit us up in our forums: j.mp/DolbyCinem...
Very special thanks to Glenn Kiser, Nancy Gribler, and Alejandro Arroyo for making this video happen and for being such excellent hosts!
To watch more interviews with filmmakers about the Dolby mastering process: j.mp/DolbyFilmm...
Another great video we found on the evolution of Dolby surround:
j.mp/EvolutionD...
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Questions about our sponsors and how they work? We have an open policy and can answer your questions directly on our forums: discuss.rocketj...
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Thanks for watching! More videos at school.rocketju...!
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[@shipofthesun]

"All speakers are required to be full range." Speaking as an insanely picky and annoyed audio engineer of 40 years, I heartily approve of this message.

[@peanutismint]

Great video. I loved hearing more about laser projection. This, to me, is a technology that *should* have gone mainstream at the same time as the 3-D resurgence that began around ten years ago, because when you put on a pair of those awful polarised glasses, you immediately lose about 30% brightness and contrast. I'm curious to hear more about the 'blacker blacks' too. Is that something to do with the fact that, unlike standard projector lamps, it doesn't need to 'light' the entire silver screen even when it's showing 'black'?

[@robertrobert2460]

I watched Joker in a Dolby Cinema in Toulouse, i didn't know anything about this technology before but i was mindblown on the quality of the sound and visuals, i went back to watch it 3 more times.

[@malachismith6444]

Just got my tickets to see Scott Pilgrim next week. So excited!! Thanks for posting!

[@vicenteortegarubilar9418]

I agree with the no popcorn politics. It distracts from the movie and spectacle. In my country we eat it a lot. But mostly in the park

[@KevinSenzaki]

I'll have to admit, I'm also pretty anti-snack and anti-drinks (especially in giant cups with ice) in real life when I see movies, but the urge to walk around Dolby HQ with popcorn was too great to resist :p

[@charlesklein7232]

WHAT COUNTRY DO YOU LIVE IN? i need a place to live! clearly, your a professional!

[@jayantharuka1280]

need to add no moble phone policy also

[@TheCHRISCaPWN]

Damn cool technology. I always love people who push the envelope to the limit, and beyond.

[@MajorChipHazard16]

I haven't been to Dolby cinema but I plan on going to one this weekend. I just appreciate the fact that they seem to give a fuck about the viewers in the fact that they take so much time to work on the image, sound and actual experience in going to their theatre. I know it will be an amazing experience!

[@PMVault]

Props to whoever made sure the audio with encoded in Pro Logic, you're an absolute GOD! :D

[@floriang2801]

I was watching this in my completely dark home theatre and the white "Dolby institute" screen in the end bedazzled me. Sorry for spelling errors, I cant see anymore. The video was absolutely awesome I am waiting for more content.

[@Chribit]

basement goals.

[@SantiagoLeunda]

Started making breakdown videos for filmmakers if anyone is interested

[@mikejon6372]

facts

[@diogoalmeidavisuals]

Now tell them to just come up with a Universal HDR Standard. Preferably one that doesn't use their workflow, and instead use a workflow like ACES. HDR10, HDR10+, Dolby Vision, HGL, Advanced HDR... HDR standards are a nightmare for those shooting and mastering nowadays! If history has shown us anything, is that whenever there is a "format/standard war" the non-proprietary standard always wins. Just come up with a Rec.2020 covering standard and a universal workflow for the entire industry! BTW these color gamut coverage demos that they show are completely BS with them turning down the saturation and contrast on the "regular" video. We're all watching this in Rec.709 monitors.

[@KevinSenzaki]

So just to chime in real quick on the side-by-side; that's off-camera footage we shot on a DSLR - that's not a stock asset or a post production mock-up we did by goofing with the saturation and contrast. As far as what went into it, we had them run the same video stream to two Vizio P-Series TV's (I can't remember which exact model off the top of my head unfortunately), and they just did the menu-dive and disabled the Dolby Vision setting on one of them, which means it discards or doesn't apply the specific Dolby Vision data and displays it as a normal HD image stream. So sure, the set on the right also could have been on a flatter default color setting, but the difference beyond that area of error is pretty striking.

[@diogoalmeidavisuals]

Kevin Senzaki then you were trying to play something mastered for a rec.2020 color space to a display only rec.709 when Dolby Vision is disabled. The proper way to do a side by side would be to do a side by side but with the Dolby Vision disabled version playing the rec.709 version of that piece of content. Because not using the appropriate version of a piece of content doesn't show the true capabilities of a certain technology and are therefore making rec.709 look worse than it actually is.

[@KevinSenzaki]

That could have potentially been the case, but I'm not entirely sure - do you happen to know how it's done for 4K Blu-ray with Vision enabled? Should be the same principle where it hops to the alternate version depending on what it's accepting as input. Thanks for your comment btw!

[@diogoalmeidavisuals]

For the version without Dolby Vision, you would need a different blu-ray. They are sold separate HDR and non-HRD versions. Because the same CD doesn't contain both versions of the master. assets.pcmag.com/media/images/494912-ultra-hd-blu-ray.jpg?thumb=y&width=740&height=465

[@KarrGalaxyStudios]

I'd like to see the dolby workflow as it related to Adobe products and how us amateurs could potentially make use of it! Perhaps Rocket Jump could do a video implementing this workflow from filming to editing! This is very interesting! Thanks for sharing.

[@supercoolmunkee]

I think I am going to watch Endgame in Dobly Cinema and not IMAX. IMAX needs to catch up with recliner seats!

[@SuperMovieLvr933]

That's exactly why I'm watching this video. I'm gonna do both. The only IMAX with Laser theater near me is the TCL Chinese Theater, and that would be way hard to get to openining night so I'm just gonna fo Dolby for the first viewing. Then for my second viewing, I'm gonna do IMAX with Laser.

[@supercoolmunkee]

@@SuperMovieLvr933 I'm planning on going with my best friend because I don't want to go alone so we both decided why the heck not, I'll pay for the dolby cinema tickets for opening night so we can both have a good time and then my best friend will pay for the IMAX tickets at another time so we can both compare the two screening.

[@mlzz805]

Same here, they just opened up a Dolby Cinema 20 minutes away from me. I usually watch movies at a local theater on discount days, but Endgame deserves a premium experience lol.

[@supercoolmunkee]

@@mlzz805 There is a Dolby Cinema theater that is actually just like a 5-10 minute drive from me which is inside a mall and I had to double checked online and the mall does have recliner seats. Last time I was there, the mall had regular seats, now they caught up with recliners. Oh and what's great at my AMC is the fact that you have like one of those customizable soda vending machines like they serve at Five Guys or noodles and companies restaurants and actual kettle corn for the same price of regular popcorns and beers!

[@SuperMovieLvr933]

Doug Cannon Actually we planned it so that we can watch it on IMAX Laser opening night. It’s gonna be insane. So excited.

[@Space_Man01]

There’s a Dolby Cinema an hour away from me, hoping to watch Godzilla x Kong there with some really special people in my life. So excited! 😄

[@Luckylukeproduction]

I MISS U GUYS!!!

[@RJFilmSchool]

We miss you too! We're excited to put out a video for you all!

[@RudieObias]

Can there be a IMAX Dolby Atmos collaboration?

[@C_O_N_C_E_P_T]

Rudie Obias nope. Two different technologies.

[@C_O_N_C_E_P_T]

Noah Fogarty imax works with dts though. That’s their collaborator for the audio side.

[@Microwave414]

Its not really needed as imax has their own system that uses DTS and works fairly well. Dolby's is more about using line array speakers and a lot of them to produce sound locations while Imax uses fewer but very large, powerful speakers placed in very specific spots. I'd assume that dolby's version can be more exact though often they are going to use multiple speakers firing at the same time to have a diffused sound. While Imax's solution by nature is already diffused by just how large their speakers generally are as well I'm sure they use two of those large speakers at a time to create phantom channels which when done right is extremely convincing, and I'm just saying that from hearing phantom channels from my own home system.

[@MajorChipHazard16]

@@Microwave414 yeah exactly imagine them trying to decide which speaker system to use in their theatres.. it would be a nightmare... Also Dolby is proud of their laser projectors and how they produced perfect blacks. It would be too much of an argument for the two most important thing in the film sound and picture, it's best the imax and Dolby stay separate and continue to compete.

[@Microwave414]

@@MajorChipHazard16 Exactly, and honestly if you have a true imax screen or a dolby cinema near you, you know your in for a treat regardless of the theater.

[@Brian_Bendito]

Unless the movie is shot in IMAX, Definitely go see a movie in Dolby Cinema where the movie is meant for Dolby Vision and dolby atmos

[@wandamcaleese3594]

I wish we had a Dolby Cinema in Sonoma...would love it!

[@just4ourfun932]

Ever since I saw The Hobbit in the first Dolby Cinema ever in Eindhoven,The Netherlands it has been my favourite cinema

[@huntermcmillian]

Looks nice. Can't wait to see/hear A Star is Born in Dolby Cinema.

[@stephenpatterson8056]

Would be nice if Dolby enforced all these "standards" with their primary partner: AMC. The Dolby Cinemas in my city which are AMC all feature small things that add up to kinda go against this supposed vision. Like how they have exit signs brightly glowing that shine on to the screen causing light shafts. Or how they DON'T feature the fancy projection hallway. Or how if you sit too far down in the theater there's a consistent reverb effect (probably caused by the walls put into place between rows) that's particularly noticeable during dialogue. So yeah, all this stuff is great in theory, but if it's only fully carried out at Dolby's own theaters (which there are, what? Maybe two or three in the country?) then it's kinda pointless.

[@kaitlyn__L]

Some of that's probably also down to regulations - many places prohibit turning off exit signs, and only some places allow dimming them. One benefit of the green exit signs in Europe over the red ones common in the States is, since our eyes are more sensitive to green, they can dim them further and still be visible.

[@0dWHOHWb0]

You have dirt on your lens or sensor or a dead pixel or something (at 9:53, about one third from the top and left edges of the image -- and it moves when you crop to zoom)

[@michaelslocumbsr.2286]

Okay, So is the recommendation to have curved seating with a curved screen?

[@glennalexon1530]

Projector hallway, floating screen, buncha subwoofers... no cup holders? It's like seeing Star Wars in 1977!

[@kidus_1010]

So no popcorn in any Dolby Cinema theater or just the one in the video?

[@mcbrite]

No drinks holders in the seats, either...

[@ShellymanStudios]

Well, it's their headquarters, they're trying to keep it clean as possible...

[@seanmckinnon4612]

That’s a Dolby headquarters rule. Do you think AMC is going to not allow popcorn in one of their cinemas?

[@joeladegboye3800]

Dolby cinema should come to Nigeria. It's a really huge market over here. We have the highest population in Africa and the biggest movie industry in Africa as well. It would be great in Nigeria

[@kascnef]

My local AMC has had this for nearly a year...I hear good things about it but the cup holder issue makes the theaters more messy than IMAX. It's also quite as expensive as an imax ticket and reserved seating makes it impossible to do movie hopping in Rockaway.

[@LiIBrehBreh]

I love Glenn haha and I really want to see that contrast from black to true black

[@theoporcet9767]

Is there a quality control of Dolby cinemas setup? I've been to one in Montreal and either the room wasnt calibrated well, or some speakers were busted. Didn't sound right, sounded messy. I'm curious!

[@happyphal1862]

Does Dolby have their own software for film production to do stereoscopic 3D or we can use other software such as Nuke, Davinci Resolve, or Autodesk Flare to do it and still able to show at Dolby Theaters?

[@darthmop1]

Can't wait to see The Last Jedi in Salzburg this December

[@JuanTheBone]

Yeah but does it compare to the deafening THX?

[@hamada6370]

I'm sold

[@jayboogie2.022]

Do you guys use the rode nt5

[@dadautube]

thanks for a really fine infomercial video ... very interesting and important stuff i didn't know about the Dobly Cinema `til now ... one thing about the 'pitch black' thing mentioned in this video though: yes, what these guys are doing with that 'pure black' in the image is fascinating indeed ... but any fine artist or image editing professional working in painting, graphics or photography knows very well how 'relative' the concept of 'pure black' in most images is ... and how the darkest point in a full-dynamic-range image ('HDR' if you like, but not quite applicable here!) is determined by the other tones present in the scene and the overall contrast of the entire image we see on a screen or printed on paper and so on ...

[@bingamoon1510]

So it was mentioned that the best way to experience Dolby Cinema is to use the Dolby cinema work flow. However this point was not elaborated on. So what is the proper workflow for Dolby cinema?

[@salehshaweesh3301]

Hi, how can I work in more than one footage resource in edit...by Example Canon with Nikon with Sony Alpha in the same time?

[@hillcountrycinematics314]

Amazing technology

[@yughandharkamsupuri2311]

DOLLBY cinema presenting super 👍👍

[@Janioong]

Where can i apply for this school?

[@reddcube]

Just wish IMAX would bother innovating. Dolby Cinema is years ahead of IMAX.

[@aolson1111]

B. Winky Imax had the HDR dual laser projection system before Dolby Cinema, and IMAX does one better, as it can accommodate taller aspect ratios that fill your field of view. Of course, neither of them are as good as IMAX 70mm, so there's a whole lot more innovating to go before anyone catches up to what IMAX can REALLY do. Also, I go to both an Atmos theater and a real IMAX theater, and the difference in sound positioning is imperceptible. However, the sound quality difference is not, as IMAX uses fewer, better speakers which give far better bass and overall better clarity.

[@sanchez.mg3234]

LaVioletaAmatista have you been to a liemax Theater or an laser one ?

[@eknorpp]

#makeyoutubegreatagain is becoming a reality! I Love these videos!

[@sumitapandya2009]

Want to develop in India how to contact?

[@Hairaising]

I WANT MORE UPLOADS! YOU GUYS ARE THE BEST!

[@umarmusisi8853]

Guys what courses can one take to be technician in acinema

[@Memosis]

That white hot pixel on your camera was super distracting in the dark cinema, can not be unseen. :)

[@sobol61]

Please, tell some more about Dolby Atmos! And/or DTS:X and Auro 3D too, if you can...

[@mangohallucinates]

I want a dolby cinema here in Argentina

[@SlackerShack]

Are we going to get weekly uploads again?

[@SlackerShack]

Guess not.

[@1061shrink1061]

LOL that top end frequency rolloff hasn't been true since the days of prologic / dolby stereo. I love that they're re-hashing 20 year old facts in order to sell us on the idea of full range rear speakers. Full range surrounds have been fully available since 5.1 came around, and most cinema rears were happy go up to the top end of 18-20khz. Bass on surrounds has always been an issue due to the size requirements, and full range rears are a big ask in a large auditorium!

[@kaitlyn__L]

A company lying by claiming their older product didn't do something it actually did... I'm reminded of Sony recently claiming higher sample rates get more of the audio signal's curviness, even though they helped make PCM and obviously understood that anything below Nyquist could be captured. Of course I'm sure that's caused internal politics between engineers and marketers to heighten... "hey! You're making us look like idiots to make the next thing seem better!" and so forth. I'm also reminded of vinyl turntable manufacturers repeatedly claiming they've Finally invented a motor that avoids this or that resonance/flutter/etc issue.. for decades. 🤔🤔🤔

[@amccaw8467]

I'm just waiting for the right movie to see in this theatre

[@ZERO-CAPACITANCE]

Wow!!! Cool. Try to get a job there :-).

[@valleyfilmsuk]

Yay, you're not dead!

[@AliQasim]

Where were you guys?

[@OCUBOX]

Is is possible to scale something like this down for a home cinema?

[@brandonmiller8123]

Yes, 4k blurays are beginning to come out with adobe atmos.

[@OCUBOX]

Not what I meant, I mean, have Dolby build a scaled down version cinema with their visual/sound system at home (it will be dare of course!). Private setting, not commercial.

[@brandonmiller8123]

Ohh, my bad nothing like that has been announced yet.

[@OCUBOX]

No worries, that'll be the ultimate home cinema. No need to go out your door after that installation XD

[@respondent5226]

Which speaker sls / Meyer

[@su4359]

Welcome back!

[@hawejago]

Can't wait this technology on my country...

[@mikejon6372]

simply awesome

[@MrJayLifes]

RJFS = (REAL!) + MVP

[@justinwood2]

Why is this video not in HDR?

[@AnalogFoundry]

Whatever happened to DTS?

[@iamperson1623]

Cool ChickyBoo T-shirt Kevin.

[@p.k.953]

What about temperature ⁉️

[@prabuddhadas935]

No Dolby vision 3D?

[@emoney4492]

I love The Dolby atmos and Dolby vision it’s fantastically beautiful sound and picture well done best way to go!!

[@Sputz3]

A eight hundred dollar projector, two 12 inch speakers and a nice size garage woks just fine.

[@HelveticaBold1]

The Dolby Cinema in NYC is great but doesnt look like that in this video. Speakers are visible...

[@markosgstudios5007]

i need to know the name of that clasical song at the begining

[@coleschubert9868]

Dolby atmos and vision isn't a gimick like 3d and IMAX to an extent. Dolby Atmos and Vision change the way you experience the movie and brings emerson with surround sound and over head sound. I have a atmos and vision set up at home its incredible to pin point where sound moves across the room.

[@TyAaron]

I saw The Last Jedi at a Dolby Cinema and I gotta say, hot damn was it an experience. Simply amazing and not like any cinema experience I've ever been to, IMAX or otherwise. Truly a must-try if you like movies.

[@VorpalBunnysRevenge]

They spent so much time on the design of the seats .... they forgot to put in cupholders. You can talk all you want about food/drink being a distraction, etc. But the reality is that's where theaters make their money and excluding that detail makes this design dead on arrival. All that tech ain't cheap and the return on investment has to be there or nobody will buy it.

[@KevinSenzaki]

So as briefly mentioned in the video, the specific theater we were at is a sort of "test lab" theater; when they're out the wild you'll find them partnered with theater chains like AMC, who have the mighty power to add... cup holders. Like, I'm pretty sure if you have one nearby, it'll have a thingy for your drinks. I'm kinda weird and usually go no food, no drinks, but you're totally right in that it's a practical consideration IRL.

[@olegbukhalo]

maybe they spent as much time on hiding the cupholders as they did the speakers

[@VorpalBunnysRevenge]

I get that this is a testing lab. And that they've gone to great lengths to improve the quality of the theater-going experience. But the reality is people eat and drink at the theater and for economic reasons that's not going to change. In fact more and more theaters are becoming more like restaurants with a giant movie screen than traditional movie houses. Omitting the detail of food and drink makes this a mockery of a model when they're boasting about the reflectivity of the leather in the seats.

[@kojisan1]

CBV123 so what you're saying is that in a theater they designed and has been thought-out to immerse you into a new sound experience, where you cannot bring popcorn inside and where even the freaking chairs have been tested not to modify sound the slightliest, they should place cupholders so that people can loudly slurp their drinks.

[@notsurex]

there are cup holders

[@eternalnjem]

i have to experience this for myself

[@JohnLuna]

I MISS THE VIDEOS!!

[@x134yf]

What's the goal?

[@gokulv.k.2347]

Helloo RocketJump Film school..!!!Your Videos are extremely informative and hillarious...I'm a freelancing Sound Designer by profession and I would like to show you my projects so that I can have some better ideas and an healthy environment :) waiting for your reply 😀

[@hobbyfirework2741]

You copy imax right??

[@theeasybeginning664]

Wait. We can’t take food and drinks?

[@Mike_v_E]

Im going to see star wars in dolby cinema next week

[@qashimalik]

Wow!

[@ToniBorisov]

music 0:40 please

[@totalbliss1]

1:42 - 2:40 = Took a shot every time she said "projector" in that single minute. Downed 12 shots. Ended up in ER.

[@vegardpedersen]

Awesome

[@TheCubecrafer]

I want to know why its so hard to show how heavy something is CGI

[@coolbrotherf127]

I'm watching this on an OLED screen so I can actually see the black screen.

[@TheBudgie29]

No Not really. You are watching a Highly Compressed KZbin Video. you will need a UN-Compressed copy of this to see It properly Also KZbin at the Moment does not Support 5, 6 or 7.1 or Dolby Atmos.

[@kaitlyn__L]

@@TheBudgie29 you don't get the sound, of course, but black is black on an OLED regardless of the source. If the pixel is set to 0, it's black. It's not like video compression makes a 0 pixel into a 1, or a 5. (Out of 255 max for 8bit colour like KZbin, or out of 1023 for 10bit like most HDR nowadays.. and out of 4095 for 12 bit colour. But 0 is still 0!)

[@srinathkadiam6680]

Dolby Cinema, please come to INDIA - we are big fans and a HUGE market too :-)

[@ArunSingh-id6ey]

Srinath Kadiam We have Dolby ATMOS in most of the City. We have IMAX and with 7. 1 Speakers.

[@PrinceDasilboy]

Nice

[@paulboateng7521]

I just watched endgame in Dolby and I'm kind of disappointed. The blacks weren't true black and it didn't fill the screen. I don't think it was true Dolby.

[@JustafellowHuman54]

There is fake Dolby and real ones out there make sure to research online

[@MatthewPalanca]

I fucking love Dolby Cinema. I saw The Last Jedi in Dolby. Holy mole! What an experience.

[@venomsward5497]

Хотелось бы в своём мухосранске подобное)

[@FabricioBaroni]

Ese chino es un cague de risa. Este canal es best!

[@JayColor]

What’s the point of any of this... if you can’t have popcorn?

[@MrJayLifes]

What letter do I need to write, what product must I buy, what company do I need to individually campaign to sponsor this channel? I personally, would gladly pay a Lynda.com style subscription fee for the continued education from #RJFS. I don't have the understanding, experience nor access to you analytics, so this next comment may be as poorly directed as any youtube troll. For this I apologize. However, I can't be the only long time RJFS wanna be student. I'm filled with regret for not jumping into the forums earlier. Rocket Jump Film School is too good for this world. I have to hold out hope that it's a scheduling issue or more simply I may have missed some tweet, instagram post or other general update. Your channel has been a gold mine and god send for this eager southern boy trying to get into filmmaking in a city that has one camera store with next to no film gear. All praise Amazon. TLDR: Lauren Haroutunian, oh Captain my Captain, you're sorely missed. Kevin Senzaki, you have been the recording/sound equivalent of Yoda to me. Joey Scoma, you're a dynamic goober and editing sage. Jon Salmon, you and Lauren have helped me comprehend textbooks worth of knowledge in beautifully shot, lit and composed vignettes. Ashim Ahuja and Jamie Lukaszewski, it may not be as sexy as the rest, but I'll be damned if they weren't imperative lessons. And to the rest of the team! You're all incredible writers, actors, VFX artists, stuntman, cameramen etc. Oh Matt and Freddie... you're pretty cool too. I look forward to every and all things you guys make going forward. Thank you, genuinely. - Jay PS: If you release a new video in the next few weeks... sorry.

[@Adven4U1]

Who likes Dolby more then IMAX?

[@thefullmetaltitan9732]

Me

[@dan_hitchman007]

Too bad that none of the Dolby Cinemas I've been to in Dallas and the Denver area look like or represent what Dolby is stating here. They must be allowing chains to do whatever they please and have lax standards and still allow them to be called premium Dolby Cinemas that charge accordingly.

[@lunareclipse511]

This is at a Dolby HQ so it’s going to be different they have different rules and know what they want in there cinema when they partner with companies like AMC and Regal they have to work together and both companies have to understand what they want so it’s going to be different then the one seen in this video. Of course Dolby HQ is gonna have the best way to watch Dolby cinema

[@Aditya255King]

Well build a theater in my city

[@josephmarra3251]

seriously, no PCorn in the cinema? lol

[@lionsmith3944]

where the bread is distributed

[@jay12345ist]

Im lucky enough to have a Dolby cinema near me. Much better than IMAX

[@chopsuey.6562]

No way ....IMAX screens are curved & huge ....unlike these🙄

[@MajorChipHazard16]

You have to see a real 65mm film on a true 70mm imax screen and I guarantee you'll think otherwise

[@paulrevere1479]

Oled is true black. Dolby keeps lying saying their Cinemas show true black. I can clearly see the difference between Dolby Cinema and at home on an Oled.