Zepto, Blinkit, or Swiggy Instamart: Who's Leading the Quick Commerce Revolution?

[@santosh.le5]

All companies will keep fighting until some players dies(or sells). Until then customer wins. Later then the remaining players wins. 🤷‍♂

[@Brodragon2225]

true.everyone will do quick commerce and market will become too much saturated

[@shivashankerreddy2708]

This guy is promoting zepto but the lady seems neutral towards companies and their valuations. Huge respect to her..!!

[@atulyajha3921]

Liked the format of the video. This discussion model kept me hinged to the video. Would like more videos on similar format.

[@finshotstv]

More to come!

[@sagargupta8923]

@@finshotstv is their any other videos like this dicussion

[@shreyanshmaloo1413]

You didn’t address the elephant in the room that quick commerce is taking a share of e-commerce customers for electronics, beauty, fashion etc high ticket products that is actually the basis on which Blinkit was acquired by Zomato

[@shreyanshmaloo1413]

Quick commerce is not about grocery at all

[@Brodragon2225]

they will become ecommerce for that.India is not a big market for even ecommerce

[@vas1594]

​@@Brodragon2225 Exactly. Even if you assume that Blinkit's revenue somehow surpasses the revenue of Flipkart and Amazon, you will find that Zomato stock is still grossly overvalued. These quick-commerce companies are simply building castles in the air and trapping investors with stories of growth.

[@naivrindia]

I believe quick commerce will continue to thrive until local sellers start embracing hyper-local deliveries. Once general trade stores adopt fast delivery models, it could pose a serious challenge to both e-commerce and quick commerce platforms. Take restaurants, for example - if they handle their own deliveries, there's less reliance on services like Zomato and Swiggy. This shift could reshape the landscape, giving local businesses more control and potentially more profit. Just my two cents!

[@ashutoshjhalani3254]

Great Discussion guys it's pretty hard to say who has won this discussion. But both of you had valid points, who is correct only time will tell. The tide of fortune will favor the quick commerce ventures or not. But this has to be accepted that the knowledge has won.

[@krunal_94]

Glad this channel is now regular!

[@jjp2k]

I think qc will eventually become a hybrid model with these companies tying up with various supermarket and locals to fulfill customer demands. Would be a win win for the small grocer, large grocer, and customer...

[@anonpls9909]

That's called hyper local, dunzo and grofers (now blinkit) used to do exactly what you're describing but it didn't work out very well, issue is that you can't gurentee the same level of consistancy when depending on a 3rd party and the margins are also too low.

[@mathurp6889]

@@anonpls9909 2-3% of Indians or 3 crore people have household annual income of over 15 lacs. Go any below and no one will pay an extra 30 rupees for an order. Where is the business in all of this? Even if you account for margins and AI, just the fact that you will employ a human to pick order from your store and deliver in 10 mins just doesn't work without burning money.

[@abhaykumar1579]

Really liked this discussion want more of this

[@vaibh15]

I agree with Aakanksha that this space can become extremely competitive with companies who have the logisitics being able to enter the domain without any barrier, and execution is definitely going to be the diffrentiator here. However, I see a lot of potential value in the quick food delivery business, as personally, I remember to order food only when its almost meal-time, and then having to wait for almost an hour or more for my food to arrive is a real pain. I'm fine with having just a handful of options, but I want it delivered quick (~15-20min).

[@natraj6120]

such a valuable discussion and understanding to learn the business case study for future projection. we need quality content like this. both were able to put forward their thoughts rationally. i give little more weight to Akanksha's points

[@aviralgupta393]

liked this format. works well for presenting different POVs.

[@vinay.mishra]

Kudos to the Finshots team for such a fabulous job! I’m personally of the opinion that the negatives weigh more for businesses in the quick commerce space. Indians are price conscious indeed. And as Buffett uncle says, this will lead to a race to the bottom. After all, if margin comes, can Mota bhai (Ambani) be far behind!!

[@varunkumarsanghai5709]

This was a great conversation, with both positives and negatives covered beautifully.

[@rajeshrroy]

Absolutely the dark stores & stock maintainence is a big expenditure Vs the opportunity to keep high margin product of premium brands in QC. Eventually, Dmart , Tata, Ola and Uber both will slowly enter the market and lead to price war ...ending up some budding stories...

[@AzlanKhan-fs4mj]

Bro you are taking about all e-commerce or only zepto 😅 indirect advertising for zepto very nice trick 😂 to engage people ❤

[@mayur_je]

When the world needed them the most, they returned 😢😢 after so long hope they will be consistent from now onwards

[@vignesh404]

Single metric which can make or break this business is 'Cost per delivery'. Not sure whether quick commerce can optimize the cost per delivery.

[@vibhorkala5144]

These were more of qualitative discussion Wish it had more data insights

[@sp4youtube]

Quick commerce has the potential of being the next big thing: some key take aways - product availability, price, delivery time.

[@wealthy001]

“IT WAS A VERY GOOD DISCUSSION, ALSO INTERESTING, AND IT SHOWED TWO COUNTERVIEWS. PLEASE MAKE SOMETHING SIMILAR ABOUT THE ENERGY SECTOR''

[@GnanadesikanK]

Stimulating discussion well done

[@amitna1r]

Enjoyed this conversation. Thanks for creating good quality content.

[@prithishbabu]

The success of this e-commerce companies will be based on the discounts they are offering, behavioral aspect of buyers(the more lazy people, the more business they make), the urgency of requirements, population income category.. And the purchase value of order..

[@vishnuprasath014]

Yes, I agree. The factors you mentioned are really integral for generating the demand among the customers for quick commerce Industry.

[@tarungarg3036]

wao this was an amazing format.

[@DrSudhirBisht]

It will be a lose-lose proposition. 1- Competition will not allow cost-plus pricing. 2- Rising logistics costs (to be quicker to stave off competitors) will reduce margins 3- Workforce will get organised and legislative support will raise their minimum wages. Also companies would need to pay higher to keep the best workers in their food. 4- There will be a shakeout and in ten year time only 2 to 3 players would remain.

[@natraj6120]

well said

[@dhavalchheda1626]

I disagree with Shrehith on his point. Quick Commerce is by definition an asset light model with a very limited customer base. If it started opening dark stores, it will enter the territory of Dmart so its not asset light anymore. With lower margin products and higher prices I am unsure how they are going to expand and provide value. Especially it is so convenient to just go downstairs by the products that you want and Dmart very close to major areas.

[@Sathyamanikanta-t9f]

How about Operational cost....Storage + delivery+ Return or refunds....but stil I'm fan of quick commerce had this idea of quick commerce after getting into loong queue of Dmatt back then in 2017 butmy frds laughed now they all are buying at quick commerce 😂😂😂😂

[@Brodragon2225]

@@Sathyamanikanta-t9f in asia nobody has become profitable in q commerce and i think future is in quick pickup where you just go and get the ordered items and you don't have to pay more

[@Brodragon2225]

@@Sathyamanikanta-t9f are they buying everyday and i think the number are quite low for q commerce if someone just started price war q commerce will shut down

[@ArunKumar-w6m5c]

already Big Basket in this space, for Jiomart it's WIP, the TAM is huge but the ability to convert to profitability is Still not established. AOV of anything below Rs.200- 250 does not make money unless you're charging delivery fees. the traditional players in consumer space like CRoma, or platforms like Nykaa will also move into this space sooner than later, profitability for q -commerce will take time, valuations are running far in advance The question to be also addressed is the % of consumer wallets that will move to quick commerce given the discount for large products offered by Amazon, FK, Jiomart

[@sudeepdas8424]

Great format and great work guys. Really wake up in the morning, to check whats new on Finshot. Can you guys also make a video on the business model of EV fleet operators. There are no traded Companies in this segment, hence different to decode the nuances. Looking forward to it

[@finshotstv]

Great suggestion!

[@spraveenca]

@@finshotstv Absoultely love your High Quality content, your communication skills are very nice making things simpler to understand, It will be great if you can do detailed video on How to Achieve Financial Freedom in India , what strategy of asset allocation we can take if we want to achieve FIRE in Age 35 -40, by the way I am 21 age now. Eagerly Waiting for this video Team Finshots & Shrehith Karkera Bro

[@uniformcharlie6628]

The majority of the households value price over deliver time. Quick commerce offers speedy delivery, the reality is that not many Indian moms wait for the day they make tea and find that ginger is over. . they have a list, weekly and monthly list, that they plan their kitchens around. . You can argue that millennial and genz folk won't necessarily adopt the same pattern. . but, they will. . because the model isn't good by virtue of it being a matter of tradition, it's good by virtue of being a matter of efficiency. Speedy delivery is just not a large scale need.

[@mathurp6889]

Also, we have a multitude of Kirana stores. Right now when they are delivering for free, it's marginally better than walking to a nearby store. As soon as QCs start charging the right delivery price, millennials and Gen Z would gladly walk to a nearby store. In fact they are jobless, frustrated and living with high rentals. I have no idea which data these companies are relying on to bet huge on Gen Z!

[@uniformcharlie6628]

​@@mathurp6889 Exactly. . I believe the Food delivery companies like swiggy and zomato have hit a plateau for the same reason. . I've used instamart a total of 7-8 times in the months since I wrote my original comment. Importantly, I did not change the way I get my groceries, the instamart purchases were either for veggies/fruits or last minute stuff for Diwali. There's another aspect - grocery shopping is a bit of a relaxation activity for enough number of people, to matter as a variable. I think QC's investors are playing the numbers game . . even when prices go up, there will be enough users to keep the business afloat. .

[@swapnilwankhede3440]

Thanks for uploading useful information Niharika

[@ayushmanbiswari6223]

Great video, i usually dont comment on videos, but there were major insightful points regarding Relish, and frequency of use, which I didn't thought!!

[@pankajmathur2500]

Liked the format. Vc's are very carefully looking at valuations and the best duration to encash their investments.Yes there's going to be a shakedown. Only those will survive who can hinge on sustainability, distribution and margins.

[@Vikasmehta002]

Like the format of the video

[@GnanaShankar]

a strong business is run, backed by a strong business model and competitive advantage (moat). in q comm businesses, i don't see any moat - they are just banking on ppl's laziness to buy things from shops directly in the name of convenience. but I'm not saying this is a fad and will go away completely. this business will see a slow death of startups while the big players like Tatas, Ambanis and Adanis holding the market strong in the long run thanks to their very "own" deep pockets. startups are run by VCs money and sooner rather than later they have to show profitability or else we will see many "Ola's" rising up in India with IPOs as their last last savior to save their as*ses😅 for eg in EV sector, the OGs like Tata motors, Bajaj, TVS Hero are the ones gaining the market share which has been dominated by Ola 😊

[@lindltailor2299]

I feel q commerce is a fad infact😂. It won't go away quickly for sure but not many players are gonna last in it. I don't even understand how zepto is raising so much funding cuz blinkit and zepto have the same delivery speed and usp at this point

[@lokesh7119]

​@@lindltailor2299 exactly I agree with it

[@anonpls9909]

The automotive industry is just banking on ppl's laziness to not walk or use public trasport in the name of convenience. The washing machine industry is just banking on ppl's laziness to not hand wash their own clothes in the name of convenience. The agriculture industry is just banking on ppl's laziness to not grow their own food in the name of convenience. The {X industry} is just banking on ppl's laziness to {make their lives easier} What does a persion gain from going out themselves to buy groceries? Is it some sort of neccesary moral duty? Are we losing something by not doing it ourselves?

[@GnanaShankar]

@@anonpls9909 the so and so industry's players have a strong backing because of their innovative products. these qcomm companies can be started by anyone. all you need are few delivery agents connected with a communication network. so such services are bound to be dominated by players who possess deep pockets with their "own" money and not their investors is what my argument is.

[@anonpls9909]

​@@GnanaShankar I dont think it's fair to trivialise the entire buisness into a "few delivery agents connected with a communication network". It's not incorrect but such a simplified description also exactly fits ecommerce but we didn't see legacy corporations kill the startups and dominate the field. There's more to every business than throwing money at it. Quick commerce in india isn't exactly being run by what you should be calling startups to begin with, out of the three major players, two are what is essentially a side business of larger companies which have a hold on the industry that is the most analogous to qcom.

[@jaiprakashkumar7933]

Super insightful, thank you so much for covering this. Please keep such videos coming our way ❤

[@finshotstv]

More to come!

[@Shekharfinancewala]

Wonderful discussion guys ...keep it up

[@wolvesrocks]

finally , you are back♥

[@sivasankarans4731]

Just like finshots posts, your youtube channel is also amazing

[@shashank__singh]

Make upcoming videos in this format. Loving this.

[@finshotstv]

That's the plan!

[@yashitasrivastava5430]

Quite an insightful discussion! 💯

[@MohitKabra-bm9sm]

Nice discussion... And even the top 1% of India is a very big market. Q- commerce is gonna stay for sure and the guy is right that in the end it will be one or two big players who are gonna be there. Till then, customers can take good advantage.

[@harshil.18]

I would love to see a business breakdown on smartphone companies!

[@Jovial_Jay]

I believe Shrehith is true in expecting it to go big!! Nice video, infotainment one!!!!

[@finshotstv]

Let's see

[@sumeshraj4u]

Nice discussion

[@ravisankark526]

suggested topic is war between International EV cars: Tesla, Lucid, Rivian,- Karma, Nikola, GM, ..etc

[@sauravkumar5589]

Very insightful discussion

[@vinayakkamoji1565]

You earned one subscriber.

[@cinemakafe123]

Please do one on Indian IT industry

[@Mehtavikas9412]

Grat newz ❤👏

[@iskalasrinivas5640]

The lady is speaking ground truth

[@PrafulKumar60]

I like the conversation aspects similar to WTF of Nikhil. It hooked me to video. Great work, keep it on!! Just a suggestion if you guys can discuss on energy transition sector (which includes EV, Hydrogen, Lithium, etc) and it's future, would love to know your thoughts.

[@singhraushan2410]

In my opinion either Reliance or Amazon will be market leader in this segment. They are retail giants. Reliance retail has 18000 stores in India which is a crazy number.

[@chaitanyasabharwal72003]

Overall I think as an investor, one must patiently wait for more clarity. And if you already have a shareholding in Q-Com companies, then better not to increase it and ride the momentum until you spot a make or break signal.

[@AzizMohammed]

People will buy till they get offers, the moment they do pricing changes customers will delete the app. Same happened to Ola, Uber, Swiggy, Zomato.

[@arjungupta82]

Good debate. Ofcourse quick commerce is a business model which may look very different 10 years from now. Can you please do a similar video on the future of cab aggregator companies like ola, uber, rapido, InDrive, ONDC, snap-e, BluSmart. Should make for very interesting content.

[@nishanth_ngk]

good to see shrehith back

[@Bhushan1805]

I feel her arguments were more stable and grounded. In my opinion the e-commerce would be a transient sector until there is some sort of fatigue there.

[@swarajmalankar5927]

Not e commerce it's quick commerce...e commerce expanding from last 1-2 decades and have huge opportunity in Future

[@MdIsmail-cs3ev]

It will be a big business/industry but that will be limited to high density cities. The discount stores will never die in India.

[@VeerendraYalagach]

Very good one

[@myfinancialnote]

Quick commerce will surely going to be a Game changer model, its has pro's and cons but mainly missed out time saving cnd and convince for older people, the aging population after 25 years it's going to be double, so, better execution and drone delivery model whichever reduce the cost of operation make affordable to middle class then it will be game changer.

[@sharanadvaith7998]

I do believe that the quick commerce industry in india is infact serving the "India A" which is the top 10% of the population with high disposable income. But the demographics of this nation is such that the smaller market as niche as India A, is big enough to build a sustainable brand and build a massively profitable company.. and through introducing private labels /vertical integration, one can attain EOS and the OL kicks in, paving way to expansion into T2 cities of India catering to a much much bigger TAM. Btw, just realised Shrehith hails from mlr 😀

[@lokesh7119]

India A is not top 10% , top 10 also includes some middle class and upper middle class people. And more than 70% are cost conscious where players like dmart , tata,and reliance retail come into picture. And the operational costs of zepto Or any other quick commerce are too high.

[@arjunghosh4825]

I think it will be fad more in the long term and unit economics for qecom will be difficult. Yes short term, consumers like me will love it and win. But I believe it will only be an addendum rather than the main stay for the likes of Big Ecom with it becoming only a delivery differentiation than anything else

[@thanigaivel6265]

Very good contents and views

[@ashishdangwal3248]

The format was good but the guy ended up becoming the ambassador of Zepto or other companies.

[@adamya3565]

Quick commerce is gonna exist and grow but the feeling of picking up items from the shelves of dmart and local marts would not be beaten soon.

[@sandeepnambiar469]

Quick Commerce will be a fad since big retail giants like DMart, Reliance, Tata and Aditya Birla will catch upon the market in no time since they have huge cash for it and not dependent upon external funding unlike companies like Zomato, Swiggy and Zepto who are totally dependent upon external funding for running their business. These start up companies will have to modify their business model to cater to Tier 2 and Tier 3 cities with a great sustainable business strategy before big retail giants do so. I think Reliance is on the way to capture these untapped market faster than any other companies in India... Swiggy and Zepto ate just burning cash till they go public and thereafter retail investors will suffer unless these companies modify their business strategy and give value to customers in pricing rather than only convenience and comfort...

[@lnafingerfoods4908]

Stating the example of Zomato becoming profitable is totally irrelevant here, Zomato turned profitable through advertising, paid listings and through accepting payments and charging a processing charge to the restaurants not from the food delivery business at all. Achieving profit just by being quick to deliver is impossible. One good move by Zepto recently is that they are targeting the big ticket items, that way it's reduces it's cost per delivery. But profitability is still a very long shot.

[@dhruvthakur1036]

BRING MORE !!❤❤

[@dipdeori23]

Make more of such content ❤

[@ramugudimetla]

Have to also look at the long term environmental impact of QC. The amount of carbon footprint you would have left behind 50g of Ginger is clearly unsustainable! Look at the possible eco friendly alternatives that you would have explored otherwise!

[@rajeshl5432]

make a video on sustainable energy sector

[@dattatrayakathare463]

I think all quick commerce companies are facing problems in maintaining their dark stores, so they came up with a franchise model but since they are continuously rising funds, they are able to deliver good returns to their franchises, but in future if they face problems like edu tech(funds problem), the 10mins delivery model will definitely die for sure..

[@damodharamk1001]

Where have you gone man,, we missed your hand gestures and your presentation....

[@Ashuverma9876]

Guess Why D-Mart & Reliance are focusing on Building offline supermarkets ?

[@DEEPAKINDIAN1]

How to save tax on stock market 😊 Will be game changer.

[@the-raveen]

Companies with big pockets will burn until competition is dead.. then start booking profits (just like jio did)

[@sachinbijalwan5814]

Quick commerce can't be started by anyone with a fleet. You also need working capital/inventory along with right real estate and a customer base. And yes with big capital you can acquire customers and other things but for truly sustaining your platform you need to provide best service at the most reasonable cost. I don't think that there's any room for improvement on execution left by existing Q-Commerce players. New players will need to pick a niche and expand their business from their by innovating and executing very hard. New players might not dominate this.

[@basavarajeshkoni9739]

These quick commerce are fighting for the same small pie, i think big basket has regular customers with big regular orders.

[@sivajijojodaeganesh7786]

I think Aakanksha has multiple strong reasons to fathom her stand!!!

[@TheDevendra1st]

Please do Indian QSR

[@Mr.Singh93]

I have simply decided to delete all the apps n go old school… believe me you save a lot of money

[@Harichandanswain]

suggested topics for breakdown buisness of home service buisnesses.

[@VijayNinel]

At least give the poor anchor enough money to buy a shirt that fits and get a shave. The buttons are tearing out.

[@srikanthac9458]

how on earth are qc companies allowed to sell private labels especially undercutting competitors. Is that not anti competitive ??

[@VikRaw-r9y]

Srehit u shd do it often man.. !!!

[@sayanbiswas_sports]

Quick commerce is helpful but not how it's in foreign countries , there is a cultural differences which matters a lot.

[@idlivada225]

Hi. I’m Naren founder of Nandus. Glad to hear that you go to brand is Nandus at the same time sad to know that you are now using relish. Relish is just aggregating from any and all sources without any concern for hygiene, safety, and quality of the meat. How do I know this? We have been Poultry operators for over 60 years and have a very clear understanding of the production landscape of poultry in India. For Zepto all that matters is top line. Sad to say. In all reality revenue of relish across India is barely 17 to 18 crores per month, which is an annual run rate of anywhere between 200 to 225 crores. The 500 crore number that you are referring to is a reckless PR campaign from the company. Referring to PR numbers in discussions is not advisable. I’m am an avid fan of finshots and therefore thought I should highlight the matter through my comment. Hope to have you back as an Nandus Customer, quality always comes at a price; if you pay peanuts you get monkeys 😂

[@ShrehithKarkera-s4n]

Hi Naren. Thanks for educating me about the sourcing practices and the PR numbers. I must admit I haven't had a chance to look at these thoroughly and I did take them at face value. And you can bet that I will now only be ordering from Nandu's :). No Relish for me.

[@rishibatra1]

Coming at the cost of small shops

[@knowledgestation5095]

very low barriers to entry , madam you haven't understood this business at all, managing 300k fleet on ground which is getting lacs of orders every minute and the room for error is almost zero.. It's a business which is tough to execute..

[@AzizMohammed]

Zepto is on a Byjus path.

[@prashantsurana1996]

Didi forgot about that 1% of population have 80% money in India

[@santhoshthadishetty]

Don't know who will become the Jio of quick commerce 🤔

[@Brodragon2225]

thats what we want become cheap damn it

[@mayur_je]

One side was talking from pov of customers and one from investor's pov...

[@shivrajkemprai6135]

Ye thumbnail me Blonkit wale ko gogi puttar kyun bana dia yaar 😂 💩

[@preetSingh-up8je]

All these companies looting people by handling charges, delivery charges 😅😅😅😅

[@sahilsagar4817]

Indians are so spoiled.You want everything including 10 mins delivery for free? My time is more valuable then whatever megre charges they put

[@SuperVratik]

but why did you go to the school for a video?

[@varunraj-x2x]

Even the top 10 percent she mentions is around 15 crore people so

[@MYOFB1]

Honestly a little disappointed with the content given how finshots usually explains topics in detail. For example, the topic of whether unit economics makes sense, is it something that one company do better than the other was something that I expected. Sharing feedback in good faith, as I usually love your content, especially the core one explaining finance or current topics in a layman's language

[@Brodragon2225]

everyone will do quick commerce and market will become too much saturated