FIRST LOOK: Puma Gen-E. Has Ford got its baby EV right? | Electrifying

[@andrewpalmer999]

I'm not surprised to see that Ford are moaning that not enough people are buying EVs, but it's their own fault! People ARE buying EVs, but not Fords because they've been way too slow to bring them to the market. They've been napping while the Chinese car makers have made great leaps and now Ford are complaining. Stop whinging and bring us some decent mass market EVs at sensible prices and we'll buy them!

[@martinwray7001]

44kWh is a bit disappointing. The Kona was launched in 2018 with 64kWhs and a genuine 300 miles in good conditions. The 233 miles quoted, seems quite optimistic.

[@stevejewiss532]

Do the figures and it’s 129 miles at 3 miles per kWh which is the average consumption . Unless they’ve got more efficient than Tesla and that’s unlikely !

[@martinwray7001]

@@stevejewiss532 they might beat that, but it's never going to be 233. Our Kona has averaged 4.2 over more than 108k.

[@sudiptodas0001]

You'd think as a smaller car it would get more range out of a smaller battery. Either this car is morbidly overweight for its size or the efficiency is in the gutter.

[@Nam3Iess]

*very disappointing.

[@concinnus]

@@sudiptodas0001 Smaller as in lighter improves efficiency in ICE cars. But weight matters little to EV efficiency. It's all about drag, so a tall stubby car is less efficient than a sedan. Lucid is a prime example of this.

[@usaverageguy]

Another practical cost efficient electric car, that will not be sold in the US. While critics say, "America doesn't buy EVs".

[@catherinegrimes2308]

It looks like America is not allowed to buy EVs.

[@USA-GreedyMenOfNoIntegrity]

That’s because most of us can’t afford $60,000+ EV‘s. Greedy bass tords!

[@Noah_E]

$30k GBP is ~$38k USD for a tiny, dated, slow, soulless econo-blob with half the range of a normal car. They can keep it.

[@usaverageguy]

@@Noah_E Small simple cars may not work for you. But I want to make my own choice. Not have some car executive tell me what I want.

[@AlanTov]

You will only be allowed to buy a Musk Mobile.

[@benjamindoran2849]

It would need to have the most amazing efficiency ever. Somewhere over 5.6 Miles per kWh to get 240 miles from a 43kWh battery, not sure Ford can manage that?

[@flo_h_96]

They most likely can't. I don't think that's possible in a car with such a shape. Also it would be one of the most efficient cars out there

[@markgamble3786]

I have 2022 Puma mild hybrid which I like, I really like the boot with the megabox. I'm a wheelchair user and I can put my wheelchair in it standing up with it's wheels still on.

[@hanisrosli5484]

As i remember megabox in petrol puma are half then this ev puma,this ev puma it have full megabox covered all spaces at down back as in this video i look

[@ChrisMcEvoy72]

£30k for a 43kwh battery in a car that already looks 5 years old? Nope. This is just a compliance car.

[@diegocabrejas6059]

I couldn't stop myself from laughing when she spoke about the price being right. Meanwhile BYD could sell the dolphin for 11 thousand pounds if not for the tariffs.

[@Nam3Iess]

Yep, I would rather get a used Ioniq 5 with a bigger battery (more range), faster charging and V2L. I can not understand why the can not do a smaller EV with a 64kwh battery with at least 150kw DC charging.

[@sIightIybored]

TopGear have it with a 53.8kWh rather than 43kWh. One imagines the larger battery is not the base spec.

[@benrgrogan]

​@@diegocabrejas6059 "Could" is doing a lot of lifting there. The tariffs for the UK are only 10%

[@jarris8313]

@@diegocabrejas6059don’t forget the new Dacia Spring starting at £14,995

[@rayholme]

So we're not impressed by the Capri because it doesn't look like a Capri, but we're not impressed by the Puma because it looks like one.

[@Petroelhead]

The current Puma never looked like a Puma to begin with...

[@NicholasHall-mo1ww]

​how many of this Puma have they sold compared to the 90s version. About 10 times as many ...​@Petroelhead

[@oliverstemp9132]

It feels like they designed this ages ago and forgot about it 😂. I’m sure it will be fine, but doesn’t seem to have a heat pump, which may be inconvenient.

[@PaulMeier-cu3ds]

Thank you for a fun preview. We run a Ford C Max as a third car and we bought it for about £10k two years ago when it was ten years old. It does short journeys, moves dogs an e-bike and the recycling rubbish. This Puma in much lower spec than previewed could do that, but not at £30k. I like Fords for the sort of job I have described not least because you are always within a few miles of a dealer or service station. Most of the exotica mentioned in the review have dealers, if at all, many tens of miles from where we live.

[@GadgetsBoy]

Mach E but make it Puma...that was the brief haha

[@androo4519]

When you said they got the pricing right I couldn't imagine you were going to say a number above £25K. For this rehash of an old design that never seemed all that interesting even when it was launched. The Explorer now looks better value.

[@SusieSmart]

Even the petrol powered Puma is over £25,000, it starts at £26,350. Being a Ford, it’ll likely be discounted from the £29,995 starting price anyway. I means ever really paid full price for a Ford?

[@stevejewiss532]

I’d be more worried about the 130 mile range

[@sudiptodas0001]

At that price you could buy a second hand tesla in perfect condition with more range that's still under warranty

[@mbak7801]

@@stevejewiss532 WHAT???????

[@WorldwideHypercars]

Appaling lighting in that room. surprised Ford didnt offer a more impressive setup

[@vitspinka1]

The sound background (train? tube? airport?) is also terrible for a video shooting place.

[@viking01]

Ford is probably still pissed about her calling the new Capri a Mondeo.

[@benrgrogan]

​@@vitspinka1Train. Overground specifically based on the Satnav

[@Stopper33]

As an American, Hands free trunk opening is great.

[@Dr.Gehrig]

For the sub 300 range version keep the price under 30k. For an above 300 keep it under 35k. I hope that happens and see it in the US.

[@NBMBC40]

The battery visiable underneath from the side looks a bit crap.

[@macjim]

Instead of having that ‘tub’ for wellies, they should have installed a battery to greatly increase the range 🏴󠁧󠁢󠁳󠁣󠁴󠁿

[@chrispurdy4859]

I had a Fiesta and I loved it. I was waiting for an electric version but they discontinued it so I bought a Kona instead. Maybe I should have got a Corsa instead as there was no equivalent Ford EV of that size until now, and it's too late as far as I'm concerned.

[@Roll_the_Bones]

No...! The Kona was absolutely the right choice...

[@glideman]

If that’s the best selling car in the uk it says a lot about the state of the country!

[@use-oc4mj6n]

Brexit made UK poorer. Country soon will be full of Dacia's 😂

[@patrickck8185]

WHO TF DESIGNED AND APPROVED THAT GRILL ?! WHO

[@nigelrowe2204]

No need to shout.

[@patrickck8185]

@@nigelrowe2204 not shouting lol, just using cap letter

[@charlesgauthier3343]

A mini-Mach-E, with a frunk... under the trunk ! Good idea to reduce the battery... I'll buy it.

[@sebastiansandvik825]

Seems like they've made some good compromises here. 10-80% in 23 minutes with 233 mile/375km range actually makes it pretty decent on longer trips as well without breaking the bank. Good storage, good enough space and a design that is, while a bit boring, inoffensive and modern enough. Yeah, probably going to sell decently well. Much better than the Explorer or Capri!

[@stevejewiss532]

Do the figures , a 43 kWh battery at 3 miles per kWh is 129 miles ! Pathetic ! And that’s on a good day ! Unless Ford has managed to be more efficient than Tesla ?

[@chrismantonuk]

Meanwhile, my petrol Focus does 600 miles on a tank and “charges” in 5 minutes.

[@sebastiansandvik825]

@@chrismantonuk It's still a petrol, no matter how fast you fill it up.

[@sebastiansandvik825]

@@stevejewiss532 According to the WLTP this seems to be more efficient than a Tesla. They have announced them as actual WLTP figures, not just estimates, so I would be prone to believing them.

[@Dqtube]

Is this the first Ford EV that makes a bit of sense for Europe ?

[@sargfowler9603]

It's the first proper Ford full stop. They got there eventually!

[@stevenjones916]

@@sargfowler9603 True but I really like the Explorer.

[@cyberpope2137]

Not really because its priced close to a base Model 3

[@Dqtube]

@@cyberpope2137 What are you talking about? The cheapest Model 3 in the UK costs £10k more than this car. So you can buy this car, drive it more than 75000 miles while using only public DC charging, and still pay less than for a Tesla car.

[@stevejewiss532]

Not on 130 miles range it won’t or do you think Ford has managed to be more efficienct than a Tesla ?

[@sargfowler9603]

Is that an Allegro steering wheel! How retro! It's amazing how Ford manage to make a new car feel just like a Fiesta from 1982. It's in the DNA I suppose.

[@Roll_the_Bones]

Or, you might say the Allegro steering wheel was way ahead of it's time.. my brothers new EX30 has this BL feature too! Don't even mention the Austin Maestro's talking dash-board... how forward thinking was that?! Eventually, Austin-Rover Group's advanced concepts become mainstream reality, 30-40 yrs after they broke the ground, and after everyone stopped laughing and took notice!

[@chipichipichapachapacala]

I feel like this will only look decent in black

[@JuicyJohnEV]

21% left showing 63 miles meaning it’s 3 miles per kWh. So the range is less than 180 miles.

[@matthewnightingale4675]

Bare in mind this probably isn't a production car so may not be representative but I get your point it isn't a great number to include to the press on the dash

[@jakekneller]

Your conclusion is close despite your statement being wrong… readout is actually 61KM (not miles) at 23%. This translates to a range of ~166 miles. I believe it’s just using the WLPT motorway range given from fords website for the premium version this is 167 miles.

[@Neofolis]

As an owner of a 2019 Kona Electric, I find the 43kW battery and 200 mile range rather disappointing. Given that the Kona Electric came out in 2017 and this is a fast progressing segment, it doesn't offer much. Slightly larger screens, wireless Apple CarPlay and faster charging other than that it's virtually the same as my Kona with a lot less range, which I find disappointing for a car that will be coming out 8 years after the Kona was released.

[@stevejewiss532]

And yet all the reviewers are gushing over it ! Just shows money and a free meal help ! There’s no way it’s going to get even 150 miles let alone 200

[@Nam3Iess]

We have the 2020 Niro with the bigger battery and it is amazing. Now You can have them for around 25-30k Euros but heck even an Ioniq 5 with 20k km costs 30k Euros.

[@somasumegi2265]

“The puma that we know, that WE LOVE”… Who the f is WE? 🤣🤣🤣🤣

[@NicholasHall-mo1ww]

Best selling car in the UK since 2022 so thousands do love it 👍

[@NickiShields]

😂 Nicholas knows

[@marksanders2784]

one word - underwhelming.

[@GaryV-p3h]

Of course, it's a ford.

[@z00h]

she's alright

[@stevenjones916]

What did you expect ? It is the all-electric Puma.

[@ianlove3]

Fiesta would have been a better name I think.

[@Petroelhead]

No. This is a SUV. Fiesta is not a SUV. we want real compacts!

[@TassieEV]

Wonder how it does with EV route planning along with live updates on charger status info. Is it VW software underneath though, from what I could see it looks like actual Ford software, if not then almost rather wait for the Rivian software to take over. Does it have the VW two window control buttons or is it actually 4 buttons for the windows. They just need to remove that piano black. Rear storage isn't level entry though it dips down, much rather have level entry so no lifting to get things out over the lip.

[@tiago-so4gk]

Love they yellow colour . My qife has a red one and i love the puma in bright colours...

[@TheJoeT81]

Critical will be whether it can achieve that efficiency. Don’t Ford have previous for quoting city range numbers rather than combined?

[@Joe.m.griffin]

Saw what I think was one of these in full camo about a month ago near Liverpool Airport on a German plate. It had the same LED design as the new matrix lights, so given it was in camo I assume it was the EV

[@global_nomad.]

always liked the puma, but in general , probably due a bit of an update so a shame this gen-e didnt lead with that. Ford clearly trying to manage their budgets, but might feel outdated sooner rather than later

[@Bullit151]

After many disappointments from Ford over the last few years, I was expecting another when this released. And I am again. That grille didn't look good on the Mach-E, doesn't here either. The battery? looks to be protruding out of the bottom of the car. Too expensive. Although I expected this as the ICE Puma is over £26k.

[@NunoLima1337]

Kudos to Ford for having a detachable towbar extra for "only" £550. This SUV/Crossover can do bicycle carrying duties. Some EVs cannot do it at all while others have this extra for a much higher cost. 👏👏

[@viking01]

I bought a new ID3 (58kWh battery) that also came with a detachable towbar - that car was 26500 pounds (towbar included). This electric Puma is disappointing on every level.

[@NunoLima1337]

@@viking01 Actually I shortlisted the VW id3 precisely because of the bike carrying capability. Then I looked inside and binned that idea quite quickly. VW must have been inspired by the 1996 Twingo when they designed the 1st Gen id3. 🤮🤮

[@Mi82475]

Nice video. Sorry where is the drive selector? At the steering wheel?

[@tristanyoung453]

Heat pump?

[@the_lost_navigator7266]

And battery chemistry?

[@ysarn]

And you have just reviewed the Vauxhall Frontera for £23500... which is a bit bigger as well. Good to see Ford actually coming through with a mass-market EV though.

[@alangravy27]

Don't forget to mention the very clever front boot.

[@williamfence566]

A puma without an eco boom engine , it's progress I suppose.

[@stevenjones916]

Is getting a wet battery better than a wet belt ? Time will tell.

[@williamfence566]

@@stevenjones916 Suppose a wet belt doesn't burn continually once it's punctured.😁

[@jonstevens5962]

Was there anything more interesting under the other black shroud?

[@StephenJohnHogg]

So uninspiring 😅

[@philiptaylor7902]

Seriously doubt the claimed range. 233 miles on a 43KWh battery, that's over 5.4 miler per KWh!

[@timscott3027]

I dont hate it but its definitely another compliance car. Lets hope Ford can get this price down a lot, maybe they will get big sales.

[@stevenjones916]

Is that the battery I can see @1:33 ? Doesn't Ford know that UK roads are littered with *"traffic calming measures"* that gouge the hell out of the underside of our vehicles ? 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

[@sasorace]

Honda eny1 also has a bit of a visible battery while being similar to hrv platform. At least they got the price to 30k, while Honde missed the price for about 8k.

[@z00h]

well spotted and holly fook

[@SWR112]

Your seeing black trim. 😂

[@stevenjones916]

@@SWR112 Nope, that is the battery. That is what happens when you convert an I.C.E vehicle to a BEV cheaply.

[@benrgrogan]

To be fair it's the way the Chinese brands were doing it.....7 years ago whilst they were still converting petrol platforms. 😂

[@VoyagerDaniel]

It’s sad that this is replacing the Fiesta

[@James-BB70]

Oh Ford, your showrooms used to hold a good range of cars and now you seem to have lost your way. With the price reveal build-up, I was expecting a jaw dropping price of around £25k. Decent size boot but sacrificing rear passenger space, brilliant!

[@TheSgtsMess]

I just priced up the premium model with a winter pack and driver pack in blue. £5k deposit on PCP £448 per month over 48 months on Ford options. hahahah taking the Michael. Get a model 3 for a lot less than that per month

[@philjoreilly1]

The cost is way off for what you get

[@buizel91]

Those wheels are criminal

[@mahmuterdemucanlar8878]

Center console is also unique for gen e…

[@philiphidson1007]

43kwh battery very disappointed. Hope im wrong but it would have to be spectacularly efficient or its just not enough

[@TfRsmokinmasta]

Hell....they could have added another 5 or 10kw battery in that daft under boot space. Wssted opportunity ..... could have done so much more in 3 bloody years

[@Flyingtwiglet]

Good news that we have another small car option, but geez that's dull for a 2025 car. Efficiency sounds optimistic - but lets hope it's true.... Practicality looks good too. Im sure it will sell well to those who want a small, no frills, practical car.

[@OTH89]

That Ford badge looks so gash there!

[@mahmuterdemucanlar8878]

Baby Mach-E !

[@simonevans8979]

...And the price is nearly right...

[@randomguy9893]

Let’s hope it sells or ford will go the same way as VW, needs a heat pump for uk or will that be a 1k option

[@davidrobertson8022]

A very thin report from which we learned that the grill is blanked off and it will hit 62 in 8 seconds. Not worth clicking on.

[@Yanquetino]

I like it… but will we ever see it in this feudal kingdom?

[@batemanlife]

The very definition of playing it safe 🤔

[@GaryV-p3h]

I thought it was only Chinese manufacturers that gave all their cars silly cartoon faces, obviously ford have jumped on the bandwagon.

[@the_lost_navigator7266]

I'd much rather have the regular puma grille.

[@GaryV-p3h]

@@the_lost_navigator7266 EVs don't need grills.

[@the_lost_navigator7266]

@GaryV-p3h I know, but cars don't look right without them imo. I much prefer the current puma over this.

[@GaryV-p3h]

@@the_lost_navigator7266 Maybe it's just the colour of this one, my neighbour has a new Puma in grey & I think that looks nice but this one just looks ridiculous.

[@Lewis_Standing]

working backwards from the quoted efficiency and range around a city of 13.1kwh/ 100km and 376km range equals a 49kwh battery. Or at least thats what they've told Auto Car 🤷 Given my Kona could squeeze 64kwh into their chassis in 2019 , why is Ford putting a smaller battery in a smaller car but wanting the same money for it? Although only £3000 more than the base petrol puma and the premium is less than the ST. just feel they've undercooked the battery size, and 100kw charging is the bare minimum acceptable these days.

[@hishamg]

Is it me or is there a faint whiff of sarcasm when describing some of the car’s features?

[@robertdavies9510]

A Renault Megane is a match on size and can be had for similar money with a 60kWh battery. Unless Ford are the first to over 5 mpkWh then the range is just not attainable IMHO.

[@anton_grahn]

Pretty cute imo!

[@mikebull1972]

The petrol Puma was just a slightly bigger Fiesta with the handling spoilt, and now they've taken that and turned it into an EV, but way too late.

[@patrickck8185]

does it come with a yoga mat?!

[@bogotvorprvovencani]

thats all fine but is the ice puma going to stay?

[@Jaw0lf]

Design looks old, but it is a smaller EV and we need more choice in that area.

[@mbak7801]

Not at the legacy auto price. Old, boring, battery too small. A desperate attempt to cobble together a car fast but too little too late to compete with the latest models available from elsewhere.

[@paulhenriquezopiniepaultje]

It's basicly a Fiesta but then more expensive.

[@Petroelhead]

Not at all. its a SUV pretend to be a Fiesta, thats why its more Expensive.

[@paulhenriquezopiniepaultje]

@Petroelhead Rubbish. The Puma has the same sizes as the Fiesta. The only difference between the two is that the Puma has high heels. It is basicly the same car.

[@Petroelhead]

@paulhenriquezopiniepaultje please get your facts together. The puma is bigger in all 3 dimensions. Length, height and width. Also in ground clearance. Its a SUV. Shure, on a Fiesta plattform, but a SUV...

[@neglectedloves]

Capri, Puma... I can't stop yawning 🥱

[@horstdunoch3546]

with this reveal, I realized,the Mach E should have been have been named Moustache, not Mustang.

[@macjim]

Did they get an artist from Pixar to design the front end ?

[@matthewnightingale4675]

I will ALWAYS pronounce Gen E as Forest Gump says Jenny

[@GaryV-p3h]

Another very average, boring looking car by ford designed for very average, boring people. The new Bord Puma

[@MigV40]

The Smart #1 is more practical and has a much nicer and better quality interior.

[@ISuperTed]

Ummmm…….. that’s about all I can say about this car! Oh thought of something - it’s £5K overpriced, there!

[@GaryV-p3h]

It's about 20 grand overpriced.

[@NunoLima1337]

oh a cash buyer. impressive.

[@patrickjr11]

Agreed about the 5k overpriced. Expect to see very good deals at the dealerships within months of going on sale. It has to be priced against the Renault 4/5 and it's far too expensive.

[@SusieSmart]

@@patrickjr11so you’re saying it should cost less than the petrol version? Thats noticeably slower and will cost more to run

[@patrickjr11]

@SusieSmart I do, the competition is 22-25k now and unless Ford are in that ball park they won't sell in the numbers they need. It's going to be discounted quite quickly.

[@timothybloomer8287]

Not bothered about a 2 tone door card, I don't mind piano black, and couldnt't care less for amazon alexa. It looks decent, but you said we would be excited about the price.... and I'm not. £30k still seems a lot for a base model. I have an e-niro, if I buy a second EV at some point as a runaround it's going to have to be be cheaper than this, and yes I know about the secondhand market.

[@brucemacaulay4331]

Why is charging only 100kw? New 150kw, even 300kw are everywhere. But they will be occupied by all these cars that can’t charge quick. Makes no sense. Why not just make 200kw a min, and actually future proof these cars that will hopefully be around for at least 15 years.

[@IMAN7THRYLOS]

Hey You, Pikachu!

[@flo_h_96]

Actually I think the Renault 4 is better in some important areas. It has a bigger battery available giving you more range and the Google based infotainment system is way better than this. In the short scene of the infotainment you could already see that it's not very responsive and super slow. In my opinion unacceptable in a 2024/2025 car. Also the amount of piano in the center console is not only a fingerprint magnet but it is also a bit dated and look kind of cheap. And why is the panorama sun roof split into two? One big one would have been way nicer. I think the opening fabric roof in the R4 is better. The only thing were the Puma is better is boot space, although from looking at it and comparing with the R4 I think the difference won't be as big in reality as the numbers might make you think. Also the Renault 4 at the same time is a bit shorter

[@mbak7801]

The Land Rover Discovery had two sunroofs. That was convenient. The annoying people who wanted 'fresh air' got to sit in the back with their sun roof open. Others who wanted warmth sat in the front. Well I liked it back in the day.

[@vitalyromas6752]

43 kWh... oh no.

[@stevenjones916]

How far do you drive a day ?

[@mbak7801]

@@stevenjones916 Anything from zero to 400 miles. There is no such thing as average. Don't make the mistake of using them because you will come a cropper badly.

[@stevewhitmill2037]

People love the Puma???why??? I hardly ever see one on the road.

[@ralphmarra1565]

Ford should bring the puma (ice and electric) to the U.S. to replace the now defunct eco sport but that’s just me … 😢😢😮

[@markhomer6357]

Vauxhall frontera is £7k cheaper 🤷

[@JMB1891]

As an ex-Ford employee their demise into mediocrity continues to baffle me.

[@smiley-qv3yc]

petrol is the future

[@markbloxham1313]

This or an EV3? It won't sell!

[@Ryalonor47]

Looks brilliant. If they can have it around 30k it will sell like hotcakes.

[@sargfowler9603]

Hmmm, I’ll wait for the road test before commenting. That small battery worries me.

[@crumbschief5628]

​@@sargfowler9603I have a 54kwh ioniq5 and in a smaller lighter car, if they get it right 43kwh is manageable. I do south of France and 30k miles a year. There's a cross over point where it's just not worth paying extra money for a battery you hardly ever use.

[@mbak7801]

Well it is £30K but that is around £5k more than the opposition. A comparable car is the new Hyundai INSTER which at ~£24,000 is priced correctly. It is not a legacy car with the battery and motors shoehorned in. In 2024 that is inexcusable.

[@Daniel-Condurachi]

who's moving the furniture upstairs?

[@FormulaWhine]

Why is Amazon Alexa voice control useful? I don't use Alexa, so pointless for me. And voice control search in cars is just a further unnecessary distraction. The car itself seems brilliant - Ford, for once, haven't tried to butcher one of their legacy brands and instead just made what customers will want and price it properly. But it doesn't need Alexa voice control.

[@patrickck8185]

8secs!!!! 8 fckn seconds

[@Mobile_Dom]

shrink the mach-e and make it cute

[@naferemix]

Ford are done. The ICE versions looked so much better before the facelift and this EV version is obviously miles behind the competition.

[@nathanwolf5547]

You can see the battery tacked on underneath. Tacky. I’m not blown away to be honest. Another cynical EV?

[@aureliancozma251]

That's the big problem with European manufacturers, you have no idea what that design is - the same car with a battery - kaka maka - it should have been a totally different design and that's why China sells like hell

[@supersonic79]

I hope it does well… but it’s a “Meh” from me. Somehow already looks dated before it’s even released.

[@philsmith2219]

The wheels look naff, has to be said.