FIRST LOOK: Puma Gen-E. Has Ford got its baby EV right? | Electrifying

[@usaverageguy]

Another practical cost efficient electric car, that will not be sold in the US. While critics say, "America doesn't buy EVs".

[@catherinegrimes2308]

It looks like America is not allowed to buy EVs.

[@USA-GreedyMenOfNoIntegrity]

That’s because most of us can’t afford $60,000+ EV‘s. Greedy bass tords!

[@Noah_E]

$30k GBP is ~$38k USD for a tiny, dated, slow, soulless econo-blob with half the range of a normal car. They can keep it.

[@usaverageguy]

@@Noah_E Small simple cars may not work for you. But I want to make my own choice. Not have some car executive tell me what I want.

[@AlanTov]

You will only be allowed to buy a Musk Mobile.

[@ChrisMcEvoy72]

£30k for a 43kwh battery in a car that already looks 5 years old? Nope. This is just a compliance car.

[@diegocabrejas6059]

I couldn't stop myself from laughing when she spoke about the price being right. Meanwhile BYD could sell the dolphin for 11 thousand pounds if not for the tariffs.

[@Nam3Iess]

Yep, I would rather get a used Ioniq 5 with a bigger battery (more range), faster charging and V2L. I can not understand why the can not do a smaller EV with a 64kwh battery with at least 150kw DC charging.

[@sIightIybored]

TopGear have it with a 53.8kWh rather than 43kWh. One imagines the larger battery is not the base spec.

[@oliverstemp9132]

It feels like they designed this ages ago and forgot about it 😂. I’m sure it will be fine, but doesn’t seem to have a heat pump, which may be inconvenient.

[@markgamble3786]

I have 2022 Puma mild hybrid which I like, I really like the boot with the megabox. I'm a wheelchair user and I can put my wheelchair in it standing up with it's wheels still on.

[@hanisrosli5484]

As i remember megabox in petrol puma are half then this ev puma,this ev puma it have full megabox covered all spaces at down back as in this video i look

[@martinwray7001]

44kWh is a bit disappointing. The Kona was launched in 2018 with 64kWhs and a genuine 300 miles in good conditions. The 233 miles quoted, seems quite optimistic.

[@stevejewiss532]

Do the figures and it’s 129 miles at 3 miles per kWh which is the average consumption . Unless they’ve got more efficient than Tesla and that’s unlikely !

[@martinwray7001]

@@stevejewiss532 they might beat that, but it's never going to be 233. Our Kona has averaged 4.2 over more than 108k.

[@sudiptodas0001]

You'd think as a smaller car it would get more range out of a smaller battery. Either this car is morbidly overweight for its size or the efficiency is in the gutter.

[@Nam3Iess]

*very disappointing.

[@andrewpalmer999]

I'm not surprised to see that Ford are moaning that not enough people are buying EVs, but it's their own fault! People ARE buying EVs, but not Fords because they've been way too slow to bring them to the market. They've been napping while the Chinese car makers have made great leaps and now Ford are complaining. Stop whinging and bring us some decent mass market EVs at sensible prices and we'll buy them!

[@benjamindoran2849]

It would need to have the most amazing efficiency ever. Somewhere over 5.6 Miles per kWh to get 240 miles from a 43kWh battery, not sure Ford can manage that?

[@flo_h_96]

They most likely can't. I don't think that's possible in a car with such a shape. Also it would be one of the most efficient cars out there

[@GadgetsBoy]

Mach E but make it Puma...that was the brief haha

[@WorldwideHypercars]

Appaling lighting in that room. surprised Ford didnt offer a more impressive setup

[@vitspinka1]

The sound background (train? tube? airport?) is also terrible for a video shooting place.

[@glideman]

If that’s the best selling car in the uk it says a lot about the state of the country!

[@use-oc4mj6n]

Brexit made UK poorer. Country soon will be full of Dacia's 😂

[@marksanders2784]

one word - underwhelming.

[@GaryV-p3h]

Of course, it's a ford.

[@z00h]

she's alright

[@stevenjones916]

What did you expect ? It is the all-electric Puma.

[@androo4519]

When you said they got the pricing right I couldn't imagine you were going to say a number above £25K. For this rehash of an old design that never seemed all that interesting even when it was launched. The Explorer now looks better value.

[@SusieSmart]

Even the petrol powered Puma is over £25,000, it starts at £26,350. Being a Ford, it’ll likely be discounted from the £29,995 starting price anyway. I means ever really paid full price for a Ford?

[@stevejewiss532]

I’d be more worried about the 130 mile range

[@sudiptodas0001]

At that price you could buy a second hand tesla in perfect condition with more range that's still under warranty

[@mbak7801]

@@stevejewiss532 WHAT???????

[@patrickck8185]

WHO TF DESIGNED AND APPROVED THAT GRILL ?! WHO

[@nigelrowe2204]

No need to shout.

[@patrickck8185]

@@nigelrowe2204 not shouting lol, just using cap letter

[@Dr.Gehrig]

For the sub 300 range version keep the price under 30k. For an above 300 keep it under 35k. I hope that happens and see it in the US.

[@Bullit151]

After many disappointments from Ford over the last few years, I was expecting another when this released. And I am again. That grille didn't look good on the Mach-E, doesn't here either. The battery? looks to be protruding out of the bottom of the car. Too expensive. Although I expected this as the ICE Puma is over £26k.

[@sebastiansandvik825]

Seems like they've made some good compromises here. 10-80% in 23 minutes with 233 mile/375km range actually makes it pretty decent on longer trips as well without breaking the bank. Good storage, good enough space and a design that is, while a bit boring, inoffensive and modern enough. Yeah, probably going to sell decently well. Much better than the Explorer or Capri!

[@stevejewiss532]

Do the figures , a 43 kWh battery at 3 miles per kWh is 129 miles ! Pathetic ! And that’s on a good day ! Unless Ford has managed to be more efficient than Tesla ?

[@chrismantonuk]

Meanwhile, my petrol Focus does 600 miles on a tank and “charges” in 5 minutes.

[@PaulMeier-cu3ds]

Thank you for a fun preview. We run a Ford C Max as a third car and we bought it for about £10k two years ago when it was ten years old. It does short journeys, moves dogs an e-bike and the recycling rubbish. This Puma in much lower spec than previewed could do that, but not at £30k. I like Fords for the sort of job I have described not least because you are always within a few miles of a dealer or service station. Most of the exotica mentioned in the review have dealers, if at all, many tens of miles from where we live.

[@sargfowler9603]

Is that an Allegro steering wheel! How retro! It's amazing how Ford manage to make a new car feel just like a Fiesta from 1982. It's in the DNA I suppose.

[@Dqtube]

Is this the first Ford EV that makes a bit of sense for Europe ?

[@sargfowler9603]

It's the first proper Ford full stop. They got there eventually!

[@stevenjones916]

@@sargfowler9603 True but I really like the Explorer.

[@cyberpope2137]

Not really because its priced close to a base Model 3

[@Dqtube]

@@cyberpope2137 What are you talking about? The cheapest Model 3 in the UK costs £10k more than this car. So you can buy this car, drive it more than 75000 miles while using only public DC charging, and still pay less than for a Tesla car.

[@stevejewiss532]

Not on 130 miles range it won’t or do you think Ford has managed to be more efficienct than a Tesla ?

[@rayholme]

So we're not impressed by the Capri because it doesn't look like a Capri, but we're not impressed by the Puma because it looks like one.

[@macjim]

Instead of having that ‘tub’ for wellies, they should have installed a battery to greatly increase the range 🏴󠁧󠁢󠁳󠁣󠁴󠁿

[@StephenJohnHogg]

So uninspiring 😅

[@Stopper33]

As an American, Hands free trunk opening is great.

[@JuicyJohnEV]

21% left showing 63 miles meaning it’s 3 miles per kWh. So the range is less than 180 miles.

[@matthewnightingale4675]

Bare in mind this probably isn't a production car so may not be representative but I get your point it isn't a great number to include to the press on the dash

[@jakekneller]

Your conclusion is close despite your statement being wrong… readout is actually 61KM (not miles) at 23%. This translates to a range of ~166 miles. I believe it’s just using the WLPT motorway range given from fords website for the premium version this is 167 miles.

[@NBMBC40]

The battery visiable underneath from the side looks a bit crap.

[@ianlove3]

Fiesta would have been a better name I think.

[@Neofolis]

As an owner of a 2019 Kona Electric, I find the 43kW battery and 200 mile range rather disappointing. Given that the Kona Electric came out in 2017 and this is a fast progressing segment, it doesn't offer much. Slightly larger screens, wireless Apple CarPlay and faster charging other than that it's virtually the same as my Kona with a lot less range, which I find disappointing for a car that will be coming out 8 years after the Kona was released.

[@stevejewiss532]

And yet all the reviewers are gushing over it ! Just shows money and a free meal help ! There’s no way it’s going to get even 150 miles let alone 200

[@Nam3Iess]

We have the 2020 Niro with the bigger battery and it is amazing. Now You can have them for around 25-30k Euros but heck even an Ioniq 5 with 20k km costs 30k Euros.

[@global_nomad.]

always liked the puma, but in general , probably due a bit of an update so a shame this gen-e didnt lead with that. Ford clearly trying to manage their budgets, but might feel outdated sooner rather than later

[@tiago-so4gk]

Love they yellow colour . My qife has a red one and i love the puma in bright colours...

[@patrickck8185]

does it come with a yoga mat?!

[@Mi82475]

Nice video. Sorry where is the drive selector? At the steering wheel?

[@stevenjones916]

Is that the battery I can see @1:33 ? Doesn't Ford know that UK roads are littered with *"traffic calming measures"* that gouge the hell out of the underside of our vehicles ? 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

[@sasorace]

Honda eny1 also has a bit of a visible battery while being similar to hrv platform. At least they got the price to 30k, while Honde missed the price for about 8k.

[@z00h]

well spotted and holly fook

[@SWR112]

Your seeing black trim. 😂

[@stevenjones916]

@@SWR112 Nope, that is the battery. That is what happens when you convert an I.C.E vehicle to a BEV cheaply.

[@GaryV-p3h]

Another very average, boring looking car by ford designed for very average, boring people. The new Bord Puma

[@NunoLima1337]

Kudos to Ford for having a detachable towbar extra for "only" £550. This SUV/Crossover can do bicycle carrying duties. Some EVs cannot do it at all while others have this extra for a much higher cost. 👏👏

[@chipichipichapachapacala]

I feel like this will only look decent in black

[@paulb1951]

That price is almost as stunning as the presenter. £30k just wow 😮

[@GaryV-p3h]

I thought it was only Chinese manufacturers that gave all their cars silly cartoon faces, obviously ford have jumped on the bandwagon.

[@the_lost_navigator7266]

I'd much rather have the regular puma grille.

[@GaryV-p3h]

@@the_lost_navigator7266 EVs don't need grills.

[@the_lost_navigator7266]

@GaryV-p3h I know, but cars don't look right without them imo. I much prefer the current puma over this.

[@GaryV-p3h]

@@the_lost_navigator7266 Maybe it's just the colour of this one, my neighbour has a new Puma in grey & I think that looks nice but this one just looks ridiculous.

[@somasumegi2265]

“The puma that we know, that WE LOVE”… Who the f is WE? 🤣🤣🤣🤣

[@NicholasHall-mo1ww]

Best selling car in the UK since 2022 so thousands do love it 👍

[@alangravy27]

Don't forget to mention the very clever front boot.

[@chrispurdy4859]

I had a Fiesta and I loved it. I was waiting for an electric version but they discontinued it so I bought a Kona instead. Maybe I should have got a Corsa instead as there was no equivalent Ford EV of that size until now, and it's too late as far as I'm concerned.

[@tristanyoung453]

Heat pump?

[@the_lost_navigator7266]

And battery chemistry?

[@matthewnightingale4675]

I will ALWAYS pronounce Gen E as Forest Gump says Jenny

[@TheJoeT81]

Critical will be whether it can achieve that efficiency. Don’t Ford have previous for quoting city range numbers rather than combined?

[@TassieEV]

Wonder how it does with EV route planning along with live updates on charger status info. Is it VW software underneath though, from what I could see it looks like actual Ford software, if not then almost rather wait for the Rivian software to take over. Does it have the VW two window control buttons or is it actually 4 buttons for the windows. They just need to remove that piano black. Rear storage isn't level entry though it dips down, much rather have level entry so no lifting to get things out over the lip.

[@timscott3027]

I dont hate it but its definitely another compliance car. Lets hope Ford can get this price down a lot, maybe they will get big sales.

[@stevejewiss532]

So Ford said they couldn’t electrify the Fiesta and yet here we are with what is basically an electric Fiesta ! And Ford really are taking people for mugs if they think that battery is going to do over 200 miles lol and what about the rubbish charging speed ! Hilarious ! And that new interior is so bad ! Still most of the people I see driving them are over 60 so they probably think they’re still British !

[@mbak7801]

Ouch... Quite expensive and not attractive. The BYD dolphin can be brought for £5,000 cheaper. The MG4 sits between the two Puma models on price but probably better equipped. Ford need to cut £5,000 off the price to be competitive. It is rehashed old legacy cars trying to be an over priced EV that cause the legacy companies to have poor sales and probably end up like VW. That is going bankrupt.

[@buizel91]

Those wheels are criminal

[@philiphidson1007]

43kwh battery very disappointed. Hope im wrong but it would have to be spectacularly efficient or its just not enough

[@Yanquetino]

I like it… but will we ever see it in this feudal kingdom?

[@macjim]

Did they get an artist from Pixar to design the front end ?

[@Flyingtwiglet]

Good news that we have another small car option, but geez that's dull for a 2025 car. Efficiency sounds optimistic - but lets hope it's true.... Practicality looks good too. Im sure it will sell well to those who want a small, no frills, practical car.

[@hishamg]

Is it me or is there a faint whiff of sarcasm when describing some of the car’s features?

[@jonstevens5962]

Was there anything more interesting under the other black shroud?

[@batemanlife]

The very definition of playing it safe 🤔

[@TfRsmokinmasta]

Hell....they could have added another 5 or 10kw battery in that daft under boot space. Wssted opportunity ..... could have done so much more in 3 bloody years

[@ISuperTed]

Ummmm…….. that’s about all I can say about this car! Oh thought of something - it’s £5K overpriced, there!

[@GaryV-p3h]

It's about 20 grand overpriced.

[@NunoLima1337]

oh a cash buyer. impressive.

[@patrickjr11]

Agreed about the 5k overpriced. Expect to see very good deals at the dealerships within months of going on sale. It has to be priced against the Renault 4/5 and it's far too expensive.

[@SusieSmart]

@@patrickjr11so you’re saying it should cost less than the petrol version? Thats noticeably slower and will cost more to run

[@patrickjr11]

@SusieSmart I do, the competition is 22-25k now and unless Ford are in that ball park they won't sell in the numbers they need. It's going to be discounted quite quickly.

[@marcusszewczyk4948]

is that Bang & Olufsen speaker grills

[@jamesdoyle8047]

Optional extra on most Ford models

[@philiptaylor7902]

Seriously doubt the claimed range. 233 miles on a 43KWh battery, that's over 5.4 miler per KWh!

[@horstdunoch3546]

with this reveal, I realized,the Mach E should have been have been named Moustache, not Mustang.

[@neglectedloves]

Capri, Puma... I can't stop yawning 🥱

[@OTH89]

That Ford badge looks so gash there!

[@simonevans8979]

...And the price is nearly right...

[@davidrobertson8022]

A very thin report from which we learned that the grill is blanked off and it will hit 62 in 8 seconds. Not worth clicking on.

[@williamfence566]

A puma without an eco boom engine , it's progress I suppose.

[@stevenjones916]

Is getting a wet battery better than a wet belt ? Time will tell.

[@williamfence566]

@@stevenjones916 Suppose a wet belt doesn't burn continually once it's punctured.😁

[@mahmuterdemucanlar8878]

Center console is also unique for gen e…

[@vitalyromas6752]

43 kWh... oh no.

[@stevenjones916]

How far do you drive a day ?

[@mbak7801]

@@stevenjones916 Anything from zero to 400 miles. There is no such thing as average. Don't make the mistake of using them because you will come a cropper badly.

[@paulhenriquezopiniepaultje]

It's basicly a Fiesta but the more expensive.

[@mahmuterdemucanlar8878]

Baby Mach-E !

[@randomguy9893]

Let’s hope it sells or ford will go the same way as VW, needs a heat pump for uk or will that be a 1k option

[@IMAN7THRYLOS]

Hey You, Pikachu!

[@brucemacaulay4331]

Why is charging only 100kw? New 150kw, even 300kw are everywhere. But they will be occupied by all these cars that can’t charge quick. Makes no sense. Why not just make 200kw a min, and actually future proof these cars that will hopefully be around for at least 15 years.

[@Lewis_Standing]

working backwards from the quoted efficiency and range around a city of 13.1kwh/ 100km and 376km range equals a 49kwh battery. Or at least thats what they've told Auto Car 🤷 Given my Kona could squeeze 64kwh into their chassis in 2019 , why is Ford putting a smaller battery in a smaller car but wanting the same money for it? Although only £3000 more than the base petrol puma and the premium is less than the ST. just feel they've undercooked the battery size, and 100kw charging is the bare minimum acceptable these days.

[@anton_grahn]

Pretty cute imo!

[@philjoreilly1]

The cost is way off for what you get

[@timothybloomer8287]

Not bothered about a 2 tone door card, I don't mind piano black, and couldnt't care less for amazon alexa. It looks decent, but you said we would be excited about the price.... and I'm not. £30k still seems a lot for a base model. I have an e-niro, if I buy a second EV at some point as a runaround it's going to have to be be cheaper than this, and yes I know about the secondhand market.

[@ralphmarra1565]

Ford should bring the puma (ice and electric) to the U.S. to replace the now defunct eco sport but that’s just me … 😢😢😮

[@Wellibob68]

Nice. But still £8k overpriced. They need to stop forcing EV's and basically doubling car ownership and horror insurance premiums and UK is near the worse in Europe for EV charging at "pertrol" stations.. Mr EV's I may look at in 2031.

[@AlanTov]

Google climate change.

[@richardjohnson5529]

Fiat 600e.

[@stevejewiss532]

Come on be up front with people ! Do the figures ! At the average efficiency of most EVs at 3 miles per kWh that thing will only do 130 miles !!! For 30 grand ! They’re going to get a hell of a lot of angry customers and you should be criticising Ford for that ! This car would have to be as efficient as a Tesla to get those figure and you know full well it won’t be . Are you all being paid by Ford ?

[@timscott3027]

Come on, be fair, it hasn't been tested yet. Wait till Bjorn gets hold of one. If it can do 4 miles per kWh then it would put the range at 160-170 miles. Maybe they have got their efficiency up a bit, it's not a big car 🤷 I'm sceptical but wait and see.

[@Ryalonor47]

Looks brilliant. If they can have it around 30k it will sell like hotcakes.

[@sargfowler9603]

Hmmm, I’ll wait for the road test before commenting. That small battery worries me.

[@crumbschief5628]

​@@sargfowler9603I have a 54kwh ioniq5 and in a smaller lighter car, if they get it right 43kwh is manageable. I do south of France and 30k miles a year. There's a cross over point where it's just not worth paying extra money for a battery you hardly ever use.

[@mbak7801]

Well it is £30K but that is around £5k more than the opposition. A comparable car is the new Hyundai INSTER which at ~£24,000 is priced correctly. It is not a legacy car with the battery and motors shoehorned in. In 2024 that is inexcusable.

[@Jaw0lf]

Design looks old, but it is a smaller EV and we need more choice in that area.

[@mbak7801]

Not at the legacy auto price. Old, boring, battery too small. A desperate attempt to cobble together a car fast but too little too late to compete with the latest models available from elsewhere.

[@patrickck8185]

8secs!!!! 8 fckn seconds

[@aureliancozma251]

That's the big problem with European manufacturers, you have no idea what that design is - the same car with a battery - kaka maka - it should have been a totally different design and that's why China sells like hell

[@marklola12]

God ford make the most dull boring cars, the interior is sooo old and dated

[@GaryV-p3h]

Another new car ruined by giving the front a stupid smiley face look, do manufacturers think a new car buyers are 8 years old.

[@bostondan77]

May be what Europeans like, I know the Ford Ranger has a happier face than the Colorado/canyon because Ford sells it more internationally.

[@GaryV-p3h]

I thought it was only the Chinese that liked cars that looked like cartoon characters.

[@timscott3027]

Some people are sick of overly aggressive front ends. There is space in the world for both, no one is making you buy this car.

[@flo_h_96]

Actually I think the Renault 4 is better in some important areas. It has a bigger battery available giving you more range and the Google based infotainment system is way better than this. In the short scene of the infotainment you could already see that it's not very responsive and super slow. In my opinion unacceptable in a 2024/2025 car. Also the amount of piano in the center console is not only a fingerprint magnet but it is also a bit dated and look kind of cheap. And why is the panorama sun roof split into two? One big one would have been way nicer. I think the opening fabric roof in the R4 is better. The only thing were the Puma is better is boot space, although from looking at it and comparing with the R4 I think the difference won't be as big in reality as the numbers might make you think. Also the Renault 4 at the same time is a bit shorter

[@mbak7801]

The Land Rover Discovery had two sunroofs. That was convenient. The annoying people who wanted 'fresh air' got to sit in the back with their sun roof open. Others who wanted warmth sat in the front. Well I liked it back in the day.

[@chris-townson]

Whatever the team at Ford got paid to put this together, it's too much. I'd rather have a Renault 5 and a 5k holiday.

[@smiley-qv3yc]

petrol is the future

[@Mobile_Dom]

shrink the mach-e and make it cute

[@hangover4833]

The way she pronounces puma. Pewma😂

[@nathanwolf5547]

You can see the battery tacked on underneath. Tacky. I’m not blown away to be honest. Another cynical EV?

[@FormulaWhine]

Why is Amazon Alexa voice control useful? I don't use Alexa, so pointless for me. And voice control search in cars is just a further unnecessary distraction. The car itself seems brilliant - Ford, for once, haven't tried to butcher one of their legacy brands and instead just made what customers will want and price it properly. But it doesn't need Alexa voice control.

[@markbloxham1313]

This or an EV3? It won't sell!

[@Yorkie-UK]

No one needs a £30K Puma, they wont sell for that, they will be on special and end up around £22K to try and compete with the Hyundai and Kia and other effective small/city cars that are £10K cheaper.

[@supersonic79]

I hope it does well… but it’s a “Meh” from me. Somehow already looks dated before it’s even released.

[@simonevans8979]

Pisch-poor recreation of an old ICE. At least Ford realised `smaller is better`, well at least battery size. Shame about the rest... Nice boot, though.

[@edwinng2046]

Old platform for EV totally wrong 🙏🏻

[@neilbissett1240]

Sorry Ford you’ve lost the plot your on your way out 😂😂

[@sudiptodas0001]

30k for a tiny car with a tiny battery? For 25-30K you could get a second hand Tesla in perfect condition with more range still under warranty.

[@AlanTov]

I mean who wants to be seen driving a Musk mobile😮

[@sudiptodas0001]

@@AlanTov Anyone who values their money and getting a good deal?