Can this new Ford Puma save Ford in Europe? PREMIERE Puma Gen-E

[@autogefuehl]

►Shop for merchandise: autogefuehl.shop/ ►Subscribe here: kzbin.info ►Also subscribe to our KZbin shorts channel: www.youtube.com/@thomasautogefuhl?sub_confirmation=1 ►Follow us on Facebook / Instagram / TikTok @autogefuehl ►Sustainability in the automotive industry documentary: kzbin.info/www/bejne/Y2nKf4uih6yhnaMsi=bCdeJZORRHNcVmV2 This is our in-depth review of the Ford Puma Gen-E (Puma EV). We're taking a look at Exterior, Interior and technology. 00:00 First Ford Puma EV 01:21 Length, wheels 02:28 Speed and acceleration 02:54 Battery and recharging 03:52 Frunk 05:02 Interior quality 07:25 Cockpit 09:25 Driver POV 11:01 Rear seats 12:00 Trunk / boot with GigaBox 15:07 Price #Ford #FordPuma

[@andy7bianca]

40.000€ ? DOA product out of the assembly line

[@anticsdos]

Exactly my thoughts haha, no chance against Tesla. RIP Ford !

[@Porformer]

This happens when manufacturers can no longer profit from maintenance and follow-up costs.

[@alfrredd]

that includes 20k profit

[@ktakna]

The puma gen-e, as I write this has a promo price of 23.900 EUR în Romania. Add to this additional "classic" Ford options, but it still does not reach 40k.

[@Porformer]

@@ktakna They just want the customer still buy their combustion cars.

[@edipires15]

I am extremely disappointed. This car is 3 to 5 years late to the market and feels incredibly outdated. Its battery is too small for its size- even the smaller Peugeot e-208 offers a larger capacity. There is no compelling reason for anyone to choose this car over its competitors, especially at that price point. Ford's presence in Europe as a carmaker is ending, and I say this as a satisfied owner of the last-gen Ford Fiesta.

[@Symbrio]

@@edipires15 this car is sh... Nobody needs crap cars. E-208 is also very shitty compared to something like MG4

[@hermitageboy]

Loved the last gen fiesta

[@Da_StormtroopeR]

I absolutely agree, and the Frontdesign looks hideous.

[@mr.bauerpower4285]

​@@Symbrioyeah all Stalantis electric cars are 👎👎 Only if you like a bill of 10.000-25.000€ whenever the onboard charger and battery goes kaboom 💥 then the Stalantis is the way to go😅

[@frazermountford]

The way to save it would of been to bring back a fiesta with design queues from the mk1 xr2. Make it both electric and petrol. But no they bring this hideous thing out.

[@anton_grahn]

Haha like the "Problem: Model 3 starts at 40k Euro" The standard features, range and refinement of the Model 3 is hard to ignore, especially compared to a "economy car" like this

[@cyberpope2137]

Highland Model 3 is cheaper than a base 3 Series and is a better package overall for this price compared to the BMW. It makes no sense to compare it to the Ford at all

[@anton_grahn]

@ If the price is comparable it is worth highlighting how much more you get in the Tesla imo, even if it is not the same class of vehicle

[@autogefuehl]

Gotta compare the prices. If you can get a car that has double the range for the same price, people start thinking

[@iain8837]

80%-20% in winter with motorway driving, range 62 miles, 100km. And you wonder why car manufacturers are struggling.

[@alessandron1360]

Imagine stopping every 100km to charge your car. In winter.

[@AWMJoeyjoejoe]

​@@alessandron1360and that's with a brand new battery. Imagine how bad it will be in 10 years time.

[@michaelheadley2041]

@@alessandron1360 not forgetting the cars charge slow in winter unless you run it down to empty 🥶

[@XavierOO7]

So it's based on the Fiesta platform, which was already 3 generations old. The only reason the ICE Puma is Ford's best selling model is because it's the only Ford model left in Europe which people can still (almost) afford. Ford Europe died when they killed off the Fiesta and the Focus. The Mustang/Mach E cars are mega flops, and rightly so.

[@wimd4964]

37k for an economy EV with such a very small battery is laughable at best. You would be far better of buying a second hand long range MY of M3 or look into BYD or similar. After the Explorer and Capri another huge fail from Ford. Can't wait for them to also destroy the Fiesta or Mondeo name.

[@pjp13579]

Just buy a Model 3 alright...

[@acde9355]

@@pjp13579 In Australia, Tesla has a unique problem: the insurance premium. Meanwhile, BYD's insurance premium is nothing different from that of a petrol BMW.

[@___ko___]

@@acde9355 not so unique. Same in Eastern Europe where official services are far away.

[@ptuomo]

37000€! Sounds like Ford doesn't want to sell these. Price should be 25000€ like Renault 5. With 39k you get Tesla Model 3 which has much better value for money

[@miracoli16]

You really would drive a car of a CEO who is totally nuts and dangerous?? BTW the Model 3 performed poorly in the german TÜV report

[@vr-bob]

Both arguments are sound

[@alfrredd]

I'm not aware of the Ford CEO's political opinions. And I don't care, as long as the product is better, which is not, so...

[@Symbrio]

​@@miracoli16morale is irrelevant. Product is what matters.

[@miracoli16]

@@Symbrio And what when both is shi...?? BTW Car stickers that say "I bought it before Musk went crazy" are selling like hot cakes right now...

[@gery4870]

FORD : Small battery, slow chargin power, FWD, only 160 HP.... What a shame and abusive products are giving legacy automakers... That's the main reason they sell less and less....Congrats FORD for doing an NON sellable product !! Edited: Okay, it's NOT the MEB platform. Otherwise is still a low value product. Thanks for giving me the right info :)

[@anotherdeejay]

they are all panicking about the Chinese EV invasion and this is their answer.....embarrassing

[@mso8190]

This car doesn't use the MEB platform. It's an adapted version of the Fiesta platform.

[@autogefuehl]

Explorer/Capri are MEB. This here is actually their own ICE/EV Frankenstein :) I agree though their the Ford MEB models have nothing over the VW counterparts besides design

[@gery4870]

@@autogefuehl Thanks for the info !! Hopefully they use the MEB platform for other Ford EV 🤞🏻

[@autogefuehl]

I think they only do Explorer and Capri on that, no going their own way

[@autogefuehl]

Data & facts: Ford Puma Gen-E Same platform like ICE Colors: electric yellow, desert island blue, fantastic red, solar silver, frozen white, agate black Opt. Matrix LED 4,21 m 166“ 17-19“ wheels Optional openable panoramic roof Battery 43 kWh net NMC vehicle kerb weight 1563 kg Towing 750 kg 10-80 % SoC in 23 Min (100 kW DC) 168 hp FWD 0-100 km/h 8 s 160 km/h 100 mph Vmax 12,8“ instruments 12“ touchscreen Fabric seats or microfibre / sensico leatherette mix in higher premium trim Sensico steering wheel Winter pack with heated front seats, heated windscreen and heated steering wheel 570 l trunk up to the roof (520 l under the cover), with folded seats 1280 l 145 l Gigabit underfloor compartment Price from 37.000 Euro Transparency note: Autogefühl videos are independent and free from editorial influence on opinion and rating. But since manufacturers enable us to do the reviews in the first place, for legal reasons this video is marked as _advertisement_.

[@IncoG8]

40k car, with a cabin filled with piano black plastic= No thanks Ford, you can keep it.

[@yissibiiyte]

It looks like it just got the fright of it's life.

[@iam3mondoot]

Look again it's smiling it's face off 😊

[@pellekuipers4076]

Ford claiming the puma is their best selling car in Europe made me laugh out loud. Wonder what would have happened if they kept the fiesta around. This ev also comes quite late assuming the generation will have a 7 year life cycle. Tho it seems Ford of Europe is dying a slow death

[@autogefuehl]

It's their best selling car in Europe because they let the Fiesta die - indeed....

[@XavierOO7]

The Fiesta was great value for money. They took that brilliant platform and bloated it into a Puma and jacked up its price by 30%. It's all about profit margins. Long term I think it's a mistake Ford Europe will live to regret.

[@hermitageboy]

Yes I think so too. Such a shame when they were so much more better with the ICE models. They don't have the same impact with EVs as other brands do

[@mso8190]

Jim Farley got his product planning wrong. He prioritised large EV SUVs and neglected the small car market. Ford or Europe suffered because of this decision. The world needs smaller and cheaper vehicles. What Ford needs is a new Fiesta and Kuga. Ford of Europe used to make excellent vehicles.

[@Sha-Ayo]

I thought he was a comedian 😭?

[@eventhori3on]

They sure did! Bring back the zetec and twin choke Webber's! Don't know who is running these companies nowadays?? Well I do.. but they need a course change and they could sell millions of units

[@sunilayya8948]

Prefer renault 5 ec

[@slapshot0074]

Remember prices for cars people actually wanted? Like fiesta st, focus st and focus rs? Now we are offered the wonderful opportunity to spend 40k which normal people do not have hanging around, for this depressing piece of utter blandness.

[@ceesars]

Well at least it's not a VW with the name of a great classic... It's just an Electric Ford with the name of a classic.

[@prodgaming2948]

Too much hate on VW…

[@belizarius_997]

"Let's make it as similar as possible to the combustion engine car". "Problem: Model 3 starts at 40k Euro". So it's a Fiesta for the price of Tesla Model 3. Incredible sales strategy!

[@Jeddin]

Hyundai Inster seems a better deal and better tech with better charging and range.

[@maff257]

Would look better if the grille was black rather than body colour in my opinion.

[@Snowhite808]

That whole rear box should have been the battery. And there is no excuse for a car this size to cost like this much.

[@ilaphroaig]

Looks like a piece of candy. What is wrong with these designers.

[@gamertrojan4038]

Ok car, then the price. The Inster with 49kWh battery is €23k here in Ireland. This car is not worth €14k more by any standards, and the Inster has way more rear space.

[@camilstoenescu]

The European market needs more small cheap electric cars. Unfortunately, the Chinese are already here.

[@Elixir9]

buying Chinese brand evs is like putting your money on fire

[@alfrredd]

unfortunately? So You would rather pay 40k for a jacked up Ford Fiesta? 😂

[@aye3678]

More like Fortunately.

[@zhanhonglu903]

​@@Elixir9China's electric vehicle technology, particularly in battery advancements, has become a global leader. Blade batteries, in particular, have made China a supplier for Tesla and even some Toyota models. Your mindset, however, seems to be stuck in the last century.

[@hermesliteratus882]

@@alfrredd Perhaps he'd rather be ripped off by legacy automakers with their overpriced outdated models.

[@sam-zf1hq]

There’s no point to this car. The exterior is larger than an ID.3 yet the interior is smaller. A 43 kWh battery is small enough to induce serious range anxiety. If styling is the strong suit then the asking price isn’t competitive with the likes of Renault 5 or Peugeot E-308. What’s the point of buying this vehicle?

[@ovidiu9412]

In Romania, after the 5k EV state subvention and the dealer discount the price is 24k.

[@Symbrio]

Nobody is buying EVs in the land of the Gypsies

[@limitedmark]

Nice looking car , but the price does not make sense, this is a big problem in the real world .

[@anotherdeejay]

indeed expensive...starting at 37 000 euro with only a 43kwh battery, slow in acceleration, low range....who would bother? It will not be a hit for sure. This kind of spec should sell for under 30k.

[@comahon2000]

A smallish EV from Ford at last.

[@alfrredd]

sadly not competitive at all

[@Symbrio]

For 40k €😂😂😂😂

[@Fuzkin]

People who can afford EV and have a place to charge one (house mostly) already have evs. Rest either can't afford one or charge one or afraid the value of it to tank in 2 years

[@bektash6649]

The size like ford fiesta and price like bmw 3 series 5 years ago... WTF!!!!

[@kinocchio]

Pretty decent interior

[@3v3rhard]

Seems like a nice car in a price range of 20 to 25k.

[@Astke]

Trying to save the brand, with a subpar low range overpriced small crossover EV. Sure Ford.

[@Maochan81]

Elroq starts at 33k Euro with 52kWh battery. Very underwhelmed. We need more cheap EV's but not the kind that looks cheap but costs almost 40k.

[@trrc9276]

I like the toilet in the boot...

[@ThrottleBody]

So many legacy brands won’t be around in 5 years and it’s scary

[@ratbert1]

For them.

[@ianjordan8146]

Battery should be twice that size, I wouldn't want to do a long trip in that car 😢

[@ThomasHojstrom]

Absurd price!

[@MinskUK]

Good overview thanks. On the downside, Ford would just as likely sell more horses these days compared to an overpriced budget EV with the same real world limitations as most other EV. At least they found a place for the charging cables but it’s a pity that popping your bonnet is synonymous with breaking down and in the winter you’ll get filthy. Still, maybe I’m just nitpicking….

[@autogefuehl]

cheers !

[@PaulMeier-cu3ds]

Thank you for the first preview I have seen. At the moment in our family we run a ten year old Ford C Max. It is a terrible car on some measures but when you put everything down it will fit the dogs, an e-bike, and the recycling rubbish when we need it to. Second hand it cost £10k two years ago. A version of this new Puma might well replace it but without all the fancy options on the car reviewed and certainly not at €37k. An alternative we have looked at is the Mazda MX30 R EV which works for us because almost all journeys will be on EV with home charging, with the safety net of knowing we can use petrol if we need the range. I think this Puma could be useful if the spec and leasing price is right.

[@autogefuehl]

cheers!

[@thisissparta-music6875]

Are you sure this is one not called a Ford Pinto 🤩 it looks like it …it could easily be when Ford names their EV cars after their legendary ones even though nothing resembles the original …Ford Pinto the worlds safest car back in the 70’s😅 Love your channel Thomas, you are the best!

[@autogefuehl]

thanks my friend!

[@thisissparta-music6875]

@ Thank you!

[@77yuga]

They Stop selling best-sellers and now are in trouble?

[@iain8837]

00:20 What is going on in the front end! Every car has a face, is this an early April fools joke by Ford.

[@cunawarit]

Euro Fords made sense when they were cheap and cheerful. European-spec Fords have never been exceptional cars-they weren’t terrible, but they were far from inspiring. They typically handled well, but you couldn’t shake the feeling that you were getting something second-rate. Ford’s real strength has always been in larger, more powerful vehicles, not the scaled-down models designed for Europe. Since the introduction of the Model Y in 1932, Europe has been offered smaller, less impressive versions of what Ford could truly deliver, and that lingering sense of compromise was always on my mind when owning a Ford in Europe. At 40k, however, this makes no sense. It’s still an undersized, Euro-spec Ford with all the usual drawbacks-but now at a premium price. Why not just get a BYD?

[@autogefuehl]

good summary sadly...

[@sevensixtysteve8662]

It's a decent car but I think it already looks dated and similar to products Ford were churning out 5-10 years ago. The price however is the biggest problem, it's far too expensive. 40K for a car that you can't fit an adult in the back of and with nothing else of particular note is not going to be saved by a box in the boot. Other than loyalty to the brand, I can't see a rational reason why someone would choose this over the competition.

[@timscott3027]

He got in behind himself just about and he's 6.2, you could probably fit 4 6 foot or under in fairly easily. It could be more spacious but it's not terrible. Pricing hasn't been released yet but they will need to price it around £25k -30k to compete. Not many people would be willing to spend 40 grand on this car with such a low range. As a local run around with occasional long trips this would work well for many though. Despite 40kwh the charge speed is quick which is more useful for people with no home charging.

[@PierreDybman]

They better lease for 299€ per month no upfront payment, otherwise they will not sell them for the prices they ask!

[@BogdiFox]

Ford-300km autonomy, real: summer 250 km, winter 200km

[@DMulabiTalejan]

At 37-ish euro, the more high speced/ranged Kia EV3 is having a good laugh. Even the similarly cramped Ex30 is looking better on the base price point....

[@Smartsparky]

Oh Ford………. What have you done…… The day has came where I’m no longer a Ford Man…. Sad times…..

[@davidtownley-e8i]

Me too after 40 yrs!!

[@baronvonjo1929]

I dont even live in Europe but I dont see how this will be a big seller for Ford. And why does the car even have back seats when they are that bad? Its very amazing how bad the back is.

[@nigelturner3251]

I wonder how much money Ford will lose on this model. It’s only a matter of time until the electric boil is lanced.

[@oliverstemp9132]

It’s nice, but no mention of a heat pump, so range might be low.

[@anotherdeejay]

with 43kwh battery you can't expect much....maybe 250km

[@xaralampidisdimitris]

The best colors for the Puma (in my opinion) is the Blue electric and the grey anthrax …

[@biggkoz]

They placed the center screen right where it should be placed....what a concept 😃

[@patrickol4300]

Goodbye Ford.

[@Ianmundo]

should have filled that massive space under the trunk with batteries because the capacity of this car is pathetic. A Renault Megane beats the brakes off this

[@mahmuterdemucanlar8878]

Baby Mach-E !

[@Kudosfromamsterdam]

Thomas, one of your best presentations to date 🎉 many thanks! Also, it seems you paid attention to my ‘actually’ comment earlier ❤ top notch 😊

[@autogefuehl]

thanks m8 !

[@o2i3u5klwerh8]

40k -> ☠️☠️☠️

[@mikejba]

A quality premiere review of an awful car.

[@autogefuehl]

thanks m8 !

[@michaelstaunton1632]

Good video 👍👍👍

[@autogefuehl]

thanks m8 !

[@masterrazvan]

Hi Thomas, I have to admit these folks at Ford did a good job on the new Puma Gen-E.

[@autogefuehl]

best greetings!

[@lowprofile]

In Romania starting price for the base model is 28,900 €

[@tanjabrautigam6086]

Süß ❤! Endlich ein kleineres E-Auto von Ford.

[@yusufa7669]

I think, these electrified versions of ICE cars are futile attempts and waste of time and company resources. This car seems already out of date, 3 years late to market. Really sad to see Ford like this.

[@devlin2427]

At 24k to 27k, which seems to be actual price, it's actually not that bad.

[@slapshot0074]

Why is the car making a noise just for opening the door!

[@Kaisersozze]

They have to be kidding with that price for a car like this. Back looks okay but not digging the front with those huge lights.

[@sebastianstoica578]

The pre-facelift model was better looking in my opinion.

[@thomaseriksson3182]

Thanks for a great video - best on youtube, detailed👍 Incredibly smart trunk! think snow outside and stroller...wheels full of slush-perfect with plastic wrap space and drainage holes. Manually adjustable ventilation exhausts are great too. Hope it ends up in the same price range as the Citroen e-C3 etc. The only thing that was missing in the video was that you would have worn yellow color-matched socks on you Thomas! 😆👍

[@autogefuehl]

thanks m8 !hehe

[@trousersnake1980]

Love my 1.5 petrol st I'm not liking the power reduction in the new 1.0 mhev. We want more power not less

[@silotx]

That intro got me.

[@vanessalisaoelmann]

Wegen dir war’s da also nass😂 hab mich gefragt welcher Journalist da Wasser reingekippt hat, turns out it was you😅

[@autogefuehl]

haha =) Einer muss es ja ausprobieren!

[@JimmyShields-z2h]

I like overall design but rear doors Ford done better job to break up all black plastic. Range isn't big n starting price is near Tesla Y, it be hard decisions why the Puma EV i think ice is better offer.

[@fidesvani]

37000 euros? Yet another disaster, Ford what s wrong with you?

[@joza3592]

Maybe they wouldn't be in such hot waters if they didn't discontinue their best selling cars like Fiesta or Focus

[@lovesjw]

When can this entire EV scandal be stopped?

[@Elixir9]

many countries in Europe they don't have the infrastructures ready for electric cars seems like the manufacturer's betted on the wrong horse

[@acde9355]

The price is OK, but the battery is insanely small.

[@nunoestalagem2622]

Hi Thomas, I've been your subscriber for quite a while now, and I really appreciate your reviews. The fact that there are still honest and thorought reviewers like you is what drives us, the enthusiasts. On the Puma topic, I really do not like the front end, specially when I compare it to the ICE version (or with my FIESTA St Line Facelift), it just does not look right, what do you think? I really don't get FORD, they just gave up on ICE vehicles and started producing EVs that are not that competitive. I see people buying the facelifted ICE Puma, but not this tbh, maybe leasing like you said? But still, we are not talking about a little sub brand. Ford seems to be going downhill and it makes me kinda sad, and I whish I went back to the good old days when the FOCUS, FIESTAS and MONDEOS were though out... Giving up on the FOCUS also does not make sense to me, but oh well...

[@autogefuehl]

highly appreciated! Stick with us! Yeah their product logic is beyond my belief

[@T.1963]

the dual sunroof looks odd, but it isn't the only car which has such an ugly solution. in my opinion they could do only the front one

[@Commentator541]

Tiny car from a manufacturer with a horrible reliability record... not good. And it costs as much as a car from a class above from a premium manufacturer? Yup, that will be a flop.

[@pjmorgan]

Needs to beat the Mini Aceman and Countryman EV

[@aib0160]

So it's a car that is only realistically good for local commuting or shopping and not much else. The cost will never justify the usage and resale value so most will want the ICE version as it'll be cheaper, more practicable, more convenient and have stronger resale value. A no brainer as to which to go for!

[@AliKayhan92]

This is one of the best examples of what putting diversity ahead of everything when hiring ,puts your company into. With 20 years ago's management,This car wouldnt be even a prototype.Now its gonna be giant hole in quarterly reports for a couple years

[@timscott3027]

Wtf has this got to do with diversity? Please explain.

[@theofilosandronis352]

I would thing of buying one only if Lia was included in the standard configuration LOL

[@TChighbury]

The problem is if a rear bulb breaks you have to ask for some Gen-E Taillights, which sounds like you want illuminated underwear

[@cosminadrianneagu9379]

23,900€ with all possible discounts in RO ( ~ 11,100€. ) Short answer: No.

[@pawefiett2468]

5:18 I have an identical key fob for my 2011 S-maxn

[@autogefuehl]

yeah hehe thats been around a looooong time

[@puttajay]

That. Front now looks hideous

[@iam3mondoot]

This is the happiest looking car ever made 😂

[@autogefuehl]

hehe =)

[@Krsnakp]

Their rivals have better design than this. Peugot, kia, citoren, seat, mazda are way better at designs now.

[@MaSk0r]

As much as I like this channel this car is so uninteresting I couldn't even finish the video.

[@the_pegasus_gaming]

Looks like suzuki swift😂

[@Ostap1974]

Size is good for an EV. If price was also...

[@artpan4376]

Front side looks like a smiling face from the car cartoon movies.

[@elzorab1]

Dear Thomas, it is pronounced Giga Box ( from Giant), not Ghiga Box. 👍

[@autogefuehl]

I dont think so, where did you hear that? If you look that up in dictionaries etc. it's always Ghiga.

[@hendrikl.3731]

Looks as if the id2all is going to be revealed soon.

[@PJD_55]

Interesting to hear a German pronounce Cologne the English way😮.