This Is Why Sneaker Reselling Is Being DESTROYED | Listen Up!

This is FitsByFree & welcome to my closet.
#sneakers #sneakerheads #nike
Hello, I am Free The Culture, sneaker enthuasist and streetwear influencer. I have been into fashion since I was a teenager. I always enjoy anime and music, this passion led me to express myself through my clothing.
As men, we often leave ourselves subject to monotony. Sometimes, we have to think outside of the box to achieve a desired look.
On this channel, you will see outfits for men and sneaker reviews. I will show you how to style everything from men's casualwear to men's formal wear.
My speciality is Yeezys but I can show how to wear all sorts of shoes, including Converse High Tops, Vans, Ultraboost, Black Airforce 1s. White Airforce 1s, Jordan 1s, and many more.
Be sure to check out my lastest videos!

[@Vin-fu1rm]

Resellers selling to resellers for $20 profit cringed. Sneaker con is going be cringe too.

[@Fitsbyfree]

Facts bro

[@apeacefulmindx]

Big thing now they're going for volume and sell to other resellers and shops for $5-7 profit. Smaller profit but they have hundreds of pairs

[@chrismiller755]

Facts

[@The_Ice_Man_777]

Honestly, it doesn't bother me, I put shoes to feet. If they're a perfect 1:1 rep, I'll rock em anyways.

[@Fitsbyfree]

Facts you aren’t the only one

[@whoisdyl5486]

So you’ll be fine with paying $400+ on a fake pair?

[@cortezbrooks1694]

@@whoisdyl5486i think bruh means is if he saw some good reps for dumb cheap hell cop them instead of the actual shoe.

[@TRAYVONN_]

​@@whoisdyl5486reps do not cost that much 💀

[@AyoGusto]

I had the real thing and I had reps, they both the same to me. If it’s sold out, I’m going to Chinatown.

[@jeffrx]

I’ll never pay resellers. F them. I’m fine with my New Balances and Air Forces.

[@FlexWheeler88]

you getting srewed either way🤣 pfff Air Forces are the most overpirced shit bricks, 120$ for plastic coated shlt leahter

[@dbzguy7ify]

Basically the new age resellers have no integrity and don’t believe in customer loyalty

[@teoleno4019]

Honestly I would never buy shoes or clothes from resellers. I only buy them from big reputable websites.

[@josecoronas8716]

Nobody cares, nobody will notice. Reps are 98% same thing

[@rickbecket2820]

Nike shoes are actually made in factories in Vietnam where people make 50 cents an hour and the total shoe cost is about 3$ a pair.

[@CarlWinslowFM]

There’s only so many times they can retro a Jordan, it’s not resellers who created the decline, there’s literally millions of Jordan’s that have never been worn in people’s closets

[@coolbuddydude1]

Nah its the economy

[@GraphicSolutions360]

Resell is dead due to the economy. Trust me if people still had disposable income they would be buying for resell, taking vacations etc. A lot of people are broke, plain and simple.

[@Theycallmekenney]

People ain’t broke, you’re broke lol

[@GraphicSolutions360]

@@Theycallmekenney You got the wrong one. And yes people are broke. When I say people I’m not speaking on me. I’m good and have been good. I’m always prepared for downturns unlike most.

[@Theycallmekenney]

@@GraphicSolutions360 you can’t speak on “people” you can only speak on yourself. You don’t know what anyone’s financial situation is especially a niche culture like sneakers. The average sneaker head is not struggling to pay bills. A lot of them still live at home. Reselling is dead because Nike flooded the market there isn’t a shoe you can’t get anymore. Also the hypebeast are leaving.

[@GraphicSolutions360]

@@Theycallmekenney I can speak on the numbers and data. Go do some research then get back with me.

[@series9193]

that's a bit simplistic people are always broke but have always found the money to get kix. The problem have been resellers and the sneaker companies allowing it.

[@gilbertoflores7397]

I think nike killed the resellers too with their high MSRP on the retros. 200+ for a pair of shoes is getting a little ridiculous, especially with the price of everything else going up, buying dozens of 200+ dollars shoes isn't advisable for most people anymore. That has to do a lot with this problem, a lot of those customers are probably aleo growing up and moving away from shoe collecting, realizing they're just shoes, and the other prominent members in the sneaker community can look like clowns, cringe man-babies, or even worse the sneaker resellers and all the immaturity they have.

[@Fitsbyfree]

Tru they contributed to their own downfall

[@josephlopez2909]

Stop buying over price sneakers from Nike & from resellers. Save ur $.. wait!

[@gilbertoflores7397]

@@josephlopez2909 what do you think my comment meant? I'm saying we're not buying shoes anymore, even at retail, let alone resell. Nike did this by slowly increasing prices over the years to match reseller prices, trying to find the sweet spot of maximum their profit on retail and still having all the resellers buy them out and reselling them. Nike, for some shoes, only considered resellers, not customers, and now when they're making decent colorways, no ones buying because we're not going to pay as much as they're asking anymore.

[@yourmother6969]

@@josephlopez2909 nah just buy reps fr

[@bubot17]

Nike isn't making new shoes anymore, just reselling old shoes over & over again

[@gumerzambrano]

As someone who's only had basic everyday shoes I've always been astonished people pay more than MSRP for damn shoes! Like it's something you put on your feet to go to the store and most people around you don't care

[@hustlersanonymous2271]

I used to be a sneaker head then one day I snapped out of it. Shoes are at the bottom of your body on the floor. I rarely even look down at people feet. I’m usually looking them in the eye. Plus sneakers don’t make the cut in 90% pics. I rather buy a nice shirt

[@goIumspartan117]

Nothing wrong with using 1000+ shoes if you have the money. What’s wrong is to think you are better than someone for affording them Or making fun of less fortunate people

[@chrismiller755]

Dam right nobody cares

[@gumerzambrano]

@K1Kamikaze a pair of shoes isn't what gets a woman to want you. It's how you speak

[@TheKhmercha]

@@goIumspartan117 i cant imagine wearing beaten casual shoes with a decent fit.

[@Millsy561]

I agree that reps do influence the resell market but think it more just comes down to supply/demand. GR sneakers that would have resold are going on sale. There is no longer a consumer demand. Life is getting expensive.

[@Fitsbyfree]

Very tru people have other priorities outside of sneakers

[@only_one_chrisfantazzi]

Resellers killed the retro video game market too

[@Theycallmekenney]

They all lie and say “nah bro it’s the economy, people need to buy groceries and pay bills” GTFOH people got tired of the scam.

[@dashking8433]

Atthough I agree but the Ecnomy is fucked with it as well … family size box of cereal used to be $3.89 at Walmart… that shit is $6.29 today… fuck that

[@Theycallmekenney]

@@dashking8433 if you're struggling to buy cereal you should never even be in the reselling sneaker game....your priorities was screwed up from the beginning. the reseller era was best from 2008 till 2016 as soon as the apps came out that killed it because so many mediocre dudes wanted in....

[@obey2dmax]

Necessity over Want. Most consumers rather eat good than wear hype sneakers. 😂

[@Theycallmekenney]

@@obey2dmax if you have to choose food or sneakers you already messed up. That means you were spending your last on shoes and barely getting by now you can’t get by anymore doing both….

[@Theycallmekenney]

@@dashking8433 y’all be having your priorities and budget all messed up that’s all it is.

[@Kryssthealien]

You said Reps are not real sneakers. They are. They just don't come from the right factory. You can buy leather and dye and make a sneaker exactly as good (or better) than the original, Chinese entrepreneurs are not dumb, if you are ready to pay big buck for something easily replicable (It's not a car, a phone or some tech), you DESERVE to be scammed.

[@JackMehoffZaddy]

I agree mostly

[@VersaceLint]

Reseller here for many years and enjoy the hobby. The pandemic resellers ruined how it’s supposed to be. To provide shoes at affordable prices and give the people steals!

[@yungfresh2defe]

It’s not the reps that killing the game .The root of the problem is the back dooring and the real sneaker heads can’t get em and that high ass resale price.. People are feeling ripped off

[@TheKhmercha]

exactly, and nike has been overproducing shoes to slow down reselling, which obv affected their profit this quarter. I think going forward we won't see 500K pairs of AJ4 bred and blue militaries.

[@shirwynscope4276]

Nike can't even resister the number of sneakers. Reps are legit

[@Fitsbyfree]

You might be on to something

[@BryanKeith01]

I’ll never buy from a reseller. It’s not the money, it’s the principle…

[@joshua-ub8vo]

So many rereleases and so many new releases, you just have to be patient and you can buy them from Nike, Footlocker, etc. Also reps are so uncomfortable, only like 10% of reps are actually comfortable enough to wear all day.

[@oddt.4344]

That “faceless soulless” came from the heart

[@shemk17]

Yo I can listen to you talk about absolutely anything I love ur stuff brother keep it going!!

[@Fitsbyfree]

Thank you bro I really appreciate that more content otw

[@jokerfockers944]

Nice to see this was happening. And Hopefully someday pips will snub top brands. They realize they overpaying this trash for the logo.

[@Fitsbyfree]

Facts people need to wake up

[@lakeishastaton1972]

I agree this happened with me trying to get a pair of red knu skool vans for my daughter. So unfair the dhie is 79 but resaling for 200. She really wanted a pair im so😢

[@Fitsbyfree]

Facts shame you can’t even get kicks for the kids

[@the_one_who_knocks89]

Love scrolling through the post to see the original release date and price. See they were bought for $220 but now you gotta put up thousands if you want a pair. The resellers are ruining the sneaker game

[@HoodieBugz]

I would never wear 1:1's like a clown. I just accept some kicks i won't get. I think sneakerheads finally realized that if we don't play their games they can't win. I love that the resell market is dying. My dream is that one day we can all walk into any mall and grab a pair of off white Jordans 1's 😂.

[@DNice..]

another great video. i saw a lot of trends in market between 2011-2024 then age of resellers started to see more around 2013-to present it was funny when Ig took off and you start seeing all these ig resellers buying just everything they could get their hands on and made it hard for regurlar customers to get the basic jordan retro colorways that where not popular.

[@bball3048mm]

I am smiling about the downfall of the reseller market. The Jordan 6 Black Infrared is due for another release (Last release February 2019) and I can't wait to get that sneaker. In 1991 I fell in love with that sneaker but each release was a huge L for me. Sold out before I could get them.

[@RogueHero]

As much as i love a nice pair of unique sneakers , i never got into building a collection due to the resell market. I remember during the lockdown trying to get me the South Park Towlee shoes but didn't win the Adidas raffle and of course after they launched a bunch of em was on stock X for double the price. Right now im just happy wearing my Yeezy pods for everyday activities and cheap 30$ workout shoes for when im at the gym.

[@Jayderzomb]

I would never wear fakes, just as a test I bought a few fakes of different Yeezys a few months ago, and as someone who has a lot original Yeezy there’s no fake that can fool me, so crazy how some people can get fooled by fakes, not only are fakes not even close to squishy as original adidas boost but the quality control and knit of the upper is superior compared to fakes.

[@Nooroodin84]

I’ve never paid resale price for a sneaker. Ever. And I never will. If I can’t get a shoe at retail it was never meant to be.

[@IISourAyyII]

I actually like resellers. Theres items I want which never had a market for it and because of that I cant purchase the items anywhere. Resale prices maybe suck, but being able to buy a DS shoe from 5,10,15,20 years ago is something that I love. Also, I never buy on stockx

[@kbtken]

You want to buy bread sure let’s play Texas Hold Em 😂 I needed that laugh

[@FooTude]

It should never have been a thing in the first place!

[@WSFM_Rex]

I love buying lightly - respectfully used shoes idk why more ppl don’t. Can get shoes for like half the price sometimes and if you’re just going to plan on wearing them anyways I feel like this is the best option

[@Chris_M1127]

I’ve been collecting shoes for 20+ years and have hundreds of pairs but I’m at the point where I’m open to reps! Before pride wouldn’t let me wear them! You buy expensive pairs then try to sell them and lose money or you don’t want to wear them because they are expensive so I been buying reps here and there and I can’t tell the difference on feet and if your not planning on re selling then buy reps! I’m no expert on telling what’s real and what’s not but neither are the so called people who legit check shoes lol they are 20 years old and think they know 😂 there’s no guideline to checking no checklist Nike or anyone else gives out to check them.

[@Fitsbyfree]

I understand bro I got that way too. When you do the math there’s just too many reasons to keep going with the resellers

[@DNice..]

i remember a few years back i had the 1999 black oreos before they re released in 2021 and i wore them in store and foot locker employee came up to me and said those are nice fakes where did you get them from.

[@gatz900]

I make good money but in principle would never pay $400 to $500 for Jordans when I could have gotten them for under $200 had there not been scalping.

[@Fitsbyfree]

Tru tru I can respect that

[@nathanielking7590]

And the fakes are out of control!

[@titodenino]

Nike doing a great job saturating the market and lowering their value knowing customers will still buy when you are a big icon with having no negative scandals nike will have no problems raising prices once market is corrected

[@Fitsbyfree]

This is big facts bro

[@PACIFICBboy]

I’ve been retake or bust my whole life. I just like wearing the shoes I think look cool. If you’re going to make me jump through hoops or pay out the ass I’m good. I literally just want shoes on my feet but these “sneaker heads” are treating them like Pokemon cards lmao

[@ideasaboutthings8857]

im in my “1 shoe phase” i just make it work, cant believe on the money i spent on this stuff in years past.

[@bengrant9316]

Bro thx u for finally saying what I’ve been preaching. That fakes and reps are the dag on problem today.

[@rob.ny-la]

Glad your creating awareness to all of these shoe predators/ thief’s. Personally ide rather go without. Get another shoe, maybe something nobody wants. Paying over $300 for shoes just to get dirty and not re sell isn’t really worth it idk.

[@phu5005]

You can make a ton of money reselling when you steal them in the first place

[@CalBlessdnPutItOn]

I’m definitely not buying any reps; I’m definitely cautious on buying tho forsure

[@ErrythingPhroze]

What makes your "local legit checker" word on the validity of a shoe law? What school did they graduate from? What license from Nike do they have to make these calls. Authentication when it comes to sneakers is a joke full stop. NOBODY knows what their talking about especially with the quality of reps today. Why is the local high school drop out turned reseller all of the sudden able to dictate who's shoes are fake and who's are real? Who the fuck are they to make this call? It's hilarious...

[@fauzanazhima]

Those sneakers reseller gave “enterpreneurs” a bad name.. Their success relied on big margin per shoes, not because of their hardworking as they always claimed..

[@cappy2282]

There are so many shoes out there that there is really no reason to have heart set on certain expensive pair. Just keep looking and you'll find a cheaper pair that probably looks better than the pair u wanted

[@JEng-x5w]

Ya’ll better listen to this man. He speaks the truth!

[@TrueMr.Quinn1]

I bought Freddy Kruger SB Dunk replicas… you think I care if people know they are fake? It’s a 1:1 ratio in my eyes, it looks great, it feels great, and I wear them in October every time when I dress as Freddy. Nothing wrong with people buying reps to over priced sneakers, the only problem are the re-sellers and elitists that CREATED this problem, complaining about us buying reps.

[@gilbertoflores7397]

Technically those shoes never released, and the very limited pairs that were released were UAs, aka Reps. There was also only like a few hundred pairs of them made. As they say, thus every pair you ever see are likely fake.

[@TrueMr.Quinn1]

@@gilbertoflores7397 either way, I’m happier buying the reps compared to the insane price of a legitimate pair

[@cnunez002]

Only poor people care if they’re real or not.

[@yoinky]

You know why I don't have this problem? I don't collect shoes that should cost $25

[@dafamousrh]

Check check has never let me down

[@LeonKicks6]

Sneaker reselling is dead. But sneakers themselves is at a good time.

[@geraldgause168]

Damn bruh, you be hittin the nail on the head every time

[@Fitsbyfree]

Ty fam I try my best. I know how people are feeling right now. Our voices need to be heard. I appreciate you for watching the video

[@geraldgause168]

@@Fitsbyfree No doubt, thanks for giving us a voice, you got a sub from me

[@VinnyKaNitty]

Is there a reason why they don't do a Preorder Model like they do for Games?! Resellers are out of control!

[@RayNLA]

No one has to pay resell…There are plenty of sneakers for sale at the mall!

[@akirathedog777]

I had some big money in my 20s, people always tried to get me into this insufferable isht and I’m glad I never did, I’d be poor now with a bunch of clown shoes

[@zjebeusjsbbdj6310]

Markets gonna market... Like the video

[@Fitsbyfree]

I feel that thank you bro

[@darko6275]

we are sick of resellers why i have to pay 500$-5000$ for a shoes that actually cost 200$ or less to buy i never gonna pay that even though i can i will do it if am an idiot

[@vlong5710]

That’s why Nike is failing they need resellers

[@Groovy_Bruce]

Agreed. I never got into sneakers until very recently and mildly. I still mostly wear boots. And a good pair of boots goes for 800 or so, but lasts forever and is meant to get beat up. Randomly walked into undefeated and felt like I was in HS again. Bought a few things. Then preordered a pair of Jordan 4 retros cuz I liked the color. But that cost at 300 is about the cap for me. I could not in good conscience spend more than that on sneakers. Yes they look cool, and yes there is artificial scarcity. But they are not hand made or particularly high quality. Someone in a thread was talking about KAWs and that the shoe I preordered was a bootleg version. 😂😂😂 I went and looked up what he was talking about, fucking 5k for a pair? Nah never miss me with that shit

[@darko6275]

@@Groovy_Bruce yea people going crazy they are not comfy and not even high quality it's just cool and hype. you should try ON Running they are killing it. even with high end collab like LOEWE goes around 500$.

[@ldogg63851]

People don’t have the free money that they were getting. It’s simple. If that money was still flowing the sneaker prices would still be the same. Before Covid you could go to the store and pick up shoes the same way you can now.

[@aaronvega862]

Culture out of the community couldn’t of said it better now I can explain it better

[@Fitsbyfree]

Ty fam talk to me though what’s up?

[@JStieloSoloPhysique1987]

Reselling should have never been allowed

[@FatherWithDon]

The answers to the PROBLEM; GET MONEY 💰

[@hexiestmanintheworld]

You’re actually right bro

[@iamlegend5190]

Air Max for life

[@jeremydenney9537]

Great video! But u mentioned the apps using pics and that people use fake photos which I’m sure is true but the initial pics are just to list the shoe on website and to somewhat verify it’s in that condition. But they still ship in to be authenticated. So ur not buying from some random photos.

[@Shaftya_McNasty]

Talk that shyt. The culture started getting watered down in 2012-2013 . Shyt ain’t been the same. no camp outs , store managers only giving f&f pairs. About to sell my collection mainly cuz I don’t even wear them anymore.

[@Fitsbyfree]

Appreciate it fam things are about to change trust me. You will see a lot of diversity in the next two years. I appreciate you for watching

[@oddt.4344]

I feel stupid for wanting to bid on shoes on release day.

[@Harlem1127]

I remember when goat had the sneaker photo gallery , it was nice seeing how other people would rock a shoe , now like you said its soulless

[@popstarresearchingoblivion8778]

Totally spot on but in fact almost every collector's market are falling hard

[@Darkshark201]

I use to say all the time .. the idiots in the hood that were take a pick of 100s of boxes of sneakers were all fake.. they use to say I know someone in footlocker.. no you don’t .. ever bought a resellers shoe

[@aurelioisguerra8112]

I firmly believe in retail or bust unless the resell is under retail with shipping and fees.

[@Groovy_Bruce]

I preordered my first pair of sneakers in my 30s cuz I liked how they looked. Looking forward to getting them on release. But I wouldn’t buy from a reseller, I would wear the shoes and no matter how much I make I wouldn’t be comfortable wearing shoes worth thousands.

[@andredw1763]

If I can’t get at retail or at discount I’ll pass on it.

[@TreyDaStoner]

Bots been dead since last year most have closed up shop or are focused on non shoe sites 😂

[@brorow6821]

I saw a pair of sneakers that cost 90 dollars at the most but the person that was selling them was charging 800 dollars that's why I rather buy my sneakers at the goodwill store because believe it or not you stand a better chance of them being authentic.

[@mrlong6267]

Here’s an interesting fact. I took my wife to buy an LV bag at the AD and even they sell fakes. Two identical bags shown, huge discrepancies, things looked off, and the zipper even fell off while we were checking them out. At the AD! No more trust, no more confidence, no thank you. Might as well buy a rep.

[@SLAPTALK]

Great video, as always. I'll be back. 💥✌️😌💥

[@Fitsbyfree]

Thanks bro I appreciate you for always showing love. Means a lot fam

[@JimBob-jr5up]

Yah.... this is basically every market right now.

[@mr.k6136]

I also think people are tired of the gatekeeping

[@npg4life1]

Love the message brotha!!!!

[@godlion9808]

We broke i buy shoes at the thrift store because im just working 70 plus hours away so it really dont matter over some shoes bro you can't take them with you when you leave, are your kids probably just going to sell them

[@Dennis-ir1kw]

I Stand By This Message…… No Hate I see what they buying this old Ass Dirty Shoes like they say in the comments No Loyalty at all people wake up smdh I miss the old days man fuck I can go on & on sneaker resellers is no better than Dollar General targeting the poor…💯💯

[@rosemarietolentino3218]

I am just glad it is! People stop waisting there money.

[@donationsaccepted4767]

Resellers have been and are the problem.

[@johncherry1870]

Great topic, thanks for the video.

[@Fitsbyfree]

Ty for watching bro your comment means a lot

[@geraldgause168]

Retail or bust gang right here baby!! Thumbs up if you down with the movement

[@Fitsbyfree]

The movement is strong

[@Goyarxrd]

I just buy reps or just cheaper brand shoes resellers ruined the game

[@treelover7777]

Great video. Way to carve out a place for yourself on KZbin. Keep it up!

[@Fitsbyfree]

Ty I really needed to hear that. I put my best into these videos and I learn more and more with each upload. Ty for watching and supporting me. More great content is otw!

[@markvilla8703]

100% true. keep preaching, homie.

[@kingdre7492]

I used to rob resellers for about 5 years straight for this exact reason

[@Manny_rl]

😂

[@Fitsbyfree]

😂😂😂 Robin Hood?

[@bodybagnathanieldonato8241]

You my friend are a legend

[@_killingjoke88]

Can we support this man activity

[@Babyaliennnnn]

W

[@Annette196146]

Just found ur site, great content. New subbie keep up the great work my friend 😊

[@smokey2967]

especially when we have store's selling shoes 3 times the price of retail, like I have one store near me (Not going to say the name) They were selling panda's for $300... Do I need to say more?

[@smokey2967]

Plus its just a shoe to me Id buy reps (that's just me personally) I like to save money on stuff that's overly priced.

[@teddyhadley3565]

I don’t buy shoes at resell prices.

[@Bpf33]

Noticed the on cloud sneakers in the vid. They were on amazon for $20 6 months ago. Just thought yall should know that.

[@walkingwiener3571]

Im not going to wear Nike ever again! 5 years I didn't hit one single sneaker on SNKRS. Nike didnt care about me, I dont care about NIKE!

[@lawrencescurlock1327]

Finally! The truth is told. Great video.

[@NAILSCARS]

Retail or bust. That's how it's always been with me. Won't support the resale market.

[@apercy]

Dudes are starting to be treated like women by companies. Stop buying a name.

[@stkrrauch1]

if someone is willing to pay 5 times the price for a pair of shoes thats a great sale for me and a solid business plan /my shoes are from payless 60 bucks tops maybe 90 if i love the shoes/id rather have a nice truck and house than an overpriced pair of shoes

[@vishnubhramashiva4110]

If you cant tell the difference from an expenseive sneaker vs the cheap fake ones, what are you actually paying for???