FLASH: Utah Hockey Club Unveils Logos, Jerseys for 2024-25

[@iamzer0g]

Love when Chris flashes us! In all seriousness, I can't wait to see how this brand evolves. I would be very surprised if they did not include an accent color like purple when everything is said and done.

[@icethetics]

😳

[@Supernova2464]

This is exactly what I expected tbh

[@icethetics]

Yep, it makes sense given the timeline they had to work with.

[@Supernova2464]

@@icetheticstbh I even expected the diagonal “UTAH” ¯\_(ツ)_/¯

[@johnathanrice4207]

WE WANT UTAH YETIS

[@johnathanrice4207]

@@icethetics WE WANT UTAH YETIS

[@Supernova2464]

@@johnathanrice4207 I don’t

[@Dancingfb18]

The fact that Utah was able to get jerseys out at all on this timeline is impressive. And I for one can’t wait for the “year 1 throwback” uniforms we will inevitably get down the line.

[@gavinjohnston8156]

That’s a good point. 10+ years from now, those will be a cool throwback for sure. Hadn’t thought about that

[@BCPOWRIDER420]

I can design more elaborate jerseys in 6 hours.. black and white are the dominant colours,, that is so weak it's not even funny.. this team is already selling BS to its fans.. this jersey is fugly,, and it was not designed by professionals.. A pro designer would have come up with this design in about 1 hour..

[@andrewthestreeter]

@@BCPOWRIDER420it’s literally a placeholder. Maybe calm down a bit lol

[@darkpuppetlordful]

​@@andrewthestreeter is it tho? UHC is an official name the owners are considering and the colors come from the Jazz base colors (light blue and white) which is what the owners said they wanted. There's no evidence beyond them saying it's not final, which by 2026 there will be so much UHC based merch hey won't be able to not keep it as the full name

[@tomblade]

​@@BCPOWRIDER420wtf r u talking about lol it looks better than half of the current nhl jerseys 😂

[@mollyabramson]

tragic they didn't make the home jersey blue :(

[@icethetics]

It’s a good color that belongs on a jersey!

[@henrymanzano2201]

There's still hope! Still,the black is so clean. I hope they use light blue helmets with the road uniform

[@RukaRadebe]

Hopefully the "real" jersey they eventually come up with is blue and they can maintain this original look as a black third jersey

[@henrymanzano2201]

@@RukaRadebe if they use blue jerseys at some point, I hope they use a blue helmet. It'll be nice to see a team claiming sky blue. Hell,if the shade is light enough,maybe we can have color-on-color matchups,just like in every other sport

[@jamessheeran4931]

Honestly I think they should drop the black for a really dark purple because I feel like a lot of teams wear black or have black alternates

[@icethetics]

That could look really cool!

[@drivethru6155]

"Twilight Purple" with some sparkly white in the frabric could be cool

[@kgroves17]

I love this color scheme and am totally on board with the year 1 sweaters!

[@TheAlfrulz]

I hope Utah emphasizes "mountain blue" fully and makes it their signature color. I like it when a team identifies with a unique color other than white or black. Think of Dallas embracing green, Nashville with yellow, and Carolina with red.

[@0yal569]

carolina with red? brother half the league is red lol

[@FraserMcMahon]

@@0yal569literally: Detroit, Carolina, florida, Montreal, Ottawa, Calgary, Chicago, Arizona a few years ago……

[@ripcougrrebl]

@TheAlfrulz - you wanna talk about a team with a signature color? My San Jose Sharks rocking the teal 🦈

[@nordic8960]

Minnesota is forest green

[@TheAlfrulz]

@@ripcougrrebl- That's a great example. I actually liked it when they changed their uniforms to all teal from helmet down to socks.

[@JD200_]

You know u make good content when u can pull eyes from the cup finals

[@icethetics]

Admittedly, my timing could’ve been better. 😅

[@henrymanzano2201]

True,but it's Florida and Edmonton. I love hockey,but I'll be the first to admit this is a Stanley Cup Final I don't care about whatsoever,and that's pretty much everyone outside of both areas

[@JD200_]

@@icethetics I’m guessing a large portion of viewers were Florida fans 😂

[@adamlevermore]

My god ... as a brand designer and hockey player/fan, this channel is like catnip. So informative and well-produced. Glad I stumbled across it!

[@icethetics]

Glad you’re enjoying it! And thanks for your membership!

[@DevilFish69]

The Quebec Nordiques sale to Denver interests was approved in May of 1995. The Avalanche name colours, logo etc. was all ready to go by September. The Coyotes sale to Utah interests was approved in April of 2024. There is no excuse for them not to have a logo and a name for the upcoming season.

[@quasimoto7662]

The only argument to have is with the production timelines. But, even then, you could’ve had polls and votes for names earlier on. Designs that are being developed now could’ve instead been made months ago.

[@squid_fish]

Interesting facts 🏒

[@tomblade]

they had 60 days as mentioned in the vid

[@icethetics]

I don't completely disagree. The Avalanche brand was designed quickly, but not this quickly. Logo revealed in August. Slightly different world back then where instant gratification wasn’t required. But still, if the NHL and SEG have been in discussions for two years (as they said in January), you would think they could've been working on some stuff in the background to have ready when the time came.

[@Dancingfb18]

@@icethetics I feel like it’s due to the backlash to the (rushed but not terrible) Jazz rebrand from a couple years ago. Ryan Smith wants to make sure he takes his time on this one.

[@SixerIverson04]

The white Utah jersey looks like the Utah Jazz uniform when Deron Williams was playing for the Jazz before

[@ScottyWazz]

It's been mentioned elsewhere (and maybe deep in this thread), but Utah looks very late-stage Kootenay/Winnipeg Ice in color and design. If the name pick is Yeti, they could co-op a similar logo as the old Ice.

[@scottNNJ]

Makes sense for the Utah uniforms to be underwhelming. It would be a bad look if they included a very-much liked feature this year and then removed it for next year. You want the 2025-26 jerseys to be better than 2024-25 in every way, and that means keeping it simple this time around. I'm glad you mentioned the digital renderings not necessarily showing all the detail, comparing it to Adidas's rendering.

[@PrinceAnt722]

Not surprised that Utah went with a simple design and layout, but I do like the color scheme. If they do add Canyon Red, even better. As for the Ottawa Senators; I've always been a fan of the original Centurion logo. The one secondary logo I would like to see them bring back: the one of Parliament Tower with the Maple Leaf.

[@CamoFlage907]

lol halfway into to the video the word utah showed up so much my brain started to think it was being spelled wrong

[@icethetics]

😅

[@pz691333]

Yeti is by far their best name option .

[@smashville2897]

I hope they go with Utah Yeti

[@JamesPapadakis-s2u]

That’s what I’m saying. Or maybe Utah Grizzlies

[@RUmlas]

Love all the experts/fans who are spending so much negative energy thinking the generic place holder name and colors are permanent. Relax. No way the organization allows Utah HC as the final team name. Even though it's in the final list, it's not going to be made as a serious consideration by the team.

[@YZER19]

you sure?

[@donkeysaurusrex7881]

Why did it even make the first round of voting? Absolute garbage name

[@darkpuppetlordful]

It's a name that was included in the official voting, the owners only stated requirements for the team are Utah in the name and Jerseys that match the Jazz, which these do. There's no reason to think after a year of merch and brand building as UHC will they drop it

[@RJM1693]

If The People want it to be called Utah HC, then that’s what it should be called. But it’s not likely that will win the vote.

[@patoren3gou653]

It would be nice if the logo was a stylized art-deco letter combined with a hockey stick to have some pairity with the Jazz J-note

[@mikesmith-mt8oc]

Another great update video, Chris! Kind of reminds me of the University of Maine Black Bears.

[@RJM1693]

Maine is dark blue and light blue. This is black and light blue, like Johns Hopkins.

[@ThatsadMariowaitingforthebus]

I’m glad I’m not the only one who thinks that

[@BigJessGaming]

I guess all the voting we did on names did nothing? the Utah Hockey Club was the bottom of the list every time... everyone hated it.

[@G-Dog54]

They went with that just for next season smart one 🤨

[@thedude3065]

this is interim first year only

[@JJH-jc1fg]

Temporary

[@donkeysaurusrex7881]

Worst name in the NHL by a wide margin.

[@kBlueberry2024]

It was confirmed while the vote was happening they'd be Hockey Club for one year. We are voting for next year's name + the seasons following

[@IDontKnowWhatToNameThis]

I like the color pallet of Utah HC, I just feel like they are missing one more color. If they add like an orange or purple I feel like the color combination could be sick.

[@Featheringpidgeon]

I soooo want a purple i think itd be very good and mix well with the blue and black

[@icethetics]

That would be great too!

[@henrymanzano2201]

​@@Featheringpidgeonif they add purple, they should make it the main color

[@juddweiser10]

Honestly was hoping they would make their primary colour purple. No other team has purple as a primary

[@RJM1693]

They said they wanted it to “complement” the Jazz but, I guess, not be the same. Purple is polarizing. Some people love it. Others hate it to the point of distraction.

[@WDSimp]

I knew it would be a long shot, but I was hoping that Utah would plant the tertiary state shape logo on the front of their jerseys. It's a neat mark and I think it would have looked good for a season where they're still getting their footing.

[@wbj2000]

The colors and jersey design are very nice. Reminds me of the Winnipeg Ice uniforms.

[@devackroyd]

I wonder what the quantity of rollout for fan jersey's for Utah is going to be. These could end up being quite the collectors items (particularly MIC versions) in the future!

[@GCubedProductions]

The stair step jersey design seemed inevitable, despite what could have been a nice chest stripe design. Ultimately I was disappointed they opted for Canyon Black instead of Mountain Blue for the home jersey base color. That would have been a differentiator for them out of the gate. Also, how doesn’t that Utah state logo not show up as a shoulder patch?

[@JD200_]

Slightly confused by that too. Why bother with all the different logos if ur just going with the diagonal word mark ? (Which is fine imo)

[@icethetics]

A jersey is just one aspect of a team’s overall brand. They need a suite of logos to be used in a lot of different ways throughout a season.

[@henrymanzano2201]

I think they're waiting on if Seattle goes with a light blue alternate. There are rumors of that being the case,so I'm sure they don't want to look too similar. That said,I'd love to see Utah wear light blue helmets with their white jersey for road games. It would be very distinctive

[@ryanrahming746]

The blizzard sounds the best my opinion

[@Steve_Kassiotis]

I would have liked to see some shoulder patches on Utah jerseys, maybe rounders on one and state logo on the other.

[@alhirschen6099]

Question, why didn’t the New York Rangers wear their stadium jersey at MSG like they did the previous years? The Matt Rempe stadium jersey was a a big seller and is worn wherever the Rangers go

[@icethetics]

Great question. I was really bummed they didn’t. It’s their only outdoor jersey they never wore for a home game.

[@henrymanzano2201]

Yes! It would have looked so amazing on MSG ice

[@classic.cameras]

I hope Utah makes 4:43 their logo as its the best PERIOD until they name their team!

[@mpetrinobassist]

Hi Chris! Another stellar video. One request. In the beginning of the videos when you state the date of the video, I feel like the year is always missing. Just a thought! Cheers mate

[@icethetics]

Hi Michael! Thanks for the thought. The year shown in the graphic on screen. Plus... unless you’re coming back to watch these Flash Reports several years later, I don’t feel like saying the year is really necessary.

[@StarSlayer02]

Another great video as usual icethetics you are the only youtube that I watch that mad me actually interested in hockey jerseys designs

[@icethetics]

Awesome to hear! Thanks for watching.

[@sebastianvilen4084]

There is a Finnish Liiga team called "Lahden Pelicans" which have same kind of color scheme in their franchise. You should look them up to get the idea of what those colors will look like.

[@kennybegeske8824]

Welcome To The NHL Utah

[@Dre2Dee2]

Don't be fooled that this is some kind of respectful "throwback" design This was designed so it would have plenty of space for advertiser and sponsor logos. Despicable

[@spencergadoury]

Your videos are so awesome man!

[@robbiebalboa]

I reckon like you said would great for an initial Inaugural season jersey. Then play it by ear as kit in the future.

[@TheBuuurnz]

I'm really a fan of that round logo. I can't explain why because it really is simple but I wish they would have used those for the crest, that or the one with the state shape. Just would have brought a little bit of life to an otherwise plane uniform

[@NAKGRR]

Love your work keep it coming !!

[@icethetics]

Thanks for watching!

[@ODSTGodzilla]

Jerseys look like the Winnipeg Ice of the WHL Especially the white one

[@EpilepticBob]

If Yeti wins the vote. I could totally see them doing a similar brand that the Winnipeg Ice or Kootenay Ice prior had in the WHL. It would look good, simple, & clean

[@Tbbyupthatsme99]

They are gonna have the coolest sweaters with these colors when they finally get their full brand. Super excited for this team.

[@hollowmade]

Just hoping these colors are not final in time for the real logo launch. Like… they should go for dark blue instead of black and I absolutely agree on adding a ”canyon red” to the color scheme.

[@b2b111079]

I like the color scheme. Keep the videos coming.

[@joeybagadonuts5774]

UTAH seem to be really taking their time and I'm hoping it pays off! These jersey's will be fine for a year and look really clean and crisp. I hope Ottawa goes to the big "O" logo and maybe look at the stripping the Ottawa 67's Junior team uses. That would be a cool look! As always, great video!

[@KiwiEvilFruit]

Honestly I'm pretty curious if what they'll do is create a few color schemes and have people vote once again on what they'd like, kind of how they're doing with the names.

[@catmelvin997]

i think its so cool they did this, totally new direction, i love it

[@AHilton21]

I really like the colors, the circle logo could be a great secondary logo or for hats or something. The jerseys are kind of mid. I am hopeful that with the names coming out that the jerseys rise to the occasion given the great color palette they’re using. Overall I feel like I could’ve whipped up a better jersey in a couple of hours, but considering it’s a placeholder and the amount of time fanatics will indefinitely take, they did pretty decently.

[@drivethru6155]

I'm a Sens fan, so I've thought a little bit of what I would like to see from a third, and what I really want is a Golden Knights style jersey, except it is dark blood red with bright red glitter, then bright red and gold striping with a laurel pattern. I don't do renderings and stuff but it would be cool to see outside of my head to see if I am crazy haha!

[@Escargot10-13]

I would not be surprised to see them announce the official name and change over to their new uni's at the All-Star break.

[@hjallebyss2603]

The jerseys are clean as hell! And I love it! And as a swede i have no problem with ”Hockey club”. Here most teams are just the name of city/town and hockey club, or something similar like ”sports team”.

[@xavierlafontaine121]

As a sens fan I've been bored with our jerseys forever. We need to embrace the Metallic gold and silver! Obviously red must remain as the dominant colour, but I think a little extra shine wouldn't hurt!

[@deuceandahalf1]

It’ll do for one season. Interested to see the final name/logo and how they use the permanent colors

[@icethetics]

Same! Should be an interesting challenge for Doubleday.

[@hunterstitzer8846]

It’ll be just fine for this year. I hope they do something awesome for their permanent logo and uniforms! Let’s go Utah!!

[@johnathanrice4207]

WE WANT UTAH YETI NHL HOCKEY

[@Supernova2464]

I don’t

[@PolarBearPredator]

Think up your own identity and don't steal Colorado's.

[@IDontKnowWhatToNameThis]

@PolarBearPredator If choosing Yeti as a name is stealing Colorado’s identity, then why are there team’s named the kraken, sharks, Canucks, and Hurricanes? They are all ocean themed.

[@Supernova2464]

@@IDontKnowWhatToNameThiswell, Canucks have an ocean themed logo, but a “Canuck” is a Canadian, so their more accurately stepping on Montreal’s branding

[@nickymolitoris799]

Do we know when the Fanatics pre-draft reveal is yet? Like a specific date?

[@icethetics]

No specific date yet.

[@darenbukator3525]

If it's Yeti...The white jersey should just mimic fur all around with the front logo being a bare ripped 8-pack ape chest.

[@BobSaxon-ou7ww]

Does anyone else see the old hockey night in Canada jerseys when they look at this jersey

[@Mr_Duckington72]

What is your favorite Hurricanes sweater in our entire history Chris?

[@icethetics]

I think I would have to pick the 2017 red Adidas jersey. What about you?

[@Mr_Duckington72]

@@icethetics I would say either the Stadium Series or Black Primary

[@Bramptin]

Them not going for a blue home jersey seems weird to me. There's lots of teams with black jerseys, but the only one that uses powder blue at home is occasionally the Pens if I'm not forgetting anyone. Seems like a missed opportunity to be different, and not so boring in their first season.

[@jdbankshot]

i just wasted 20mins trying to e-mail the new owner... here's my 2 cents, the U in utah should be a horseshoe. THE UTAH STALLIONS. or, THE UTAH MUSTANGS. now those names are proper (unlike "kraken"). and bonus, y'all get to fix that "jazz" fiasco of a name. ya, when i listen to miles davis, first thing i think about is the state of utah, & when i think of utah, can't stop thinking about coltrane, mingus, monk...

[@maxb8931]

That font is hard to look at

[@waynemclean1799]

The 21 season red Sens jersey is perfect.

[@amb-4]

Question: Is there any explanation why most of the Utah wordmarks and logos have an H with an slanted middle bar, but on the jersey it's just a straight middle bar H?

[@icethetics]

It is angled on the jerseys.

[@amb-4]

@@icethetics Oh thanks! In all the renderings it's just block letters

[@sportsnstuff5557]

Disappointed by the name and main logos, but I really like the color scheme and I can't wait to see future designs and branding. Lots to build on here

[@seen48]

The blue circle lol,s like the old Hickey Night in Canada logo. It’s 2024 and these uniforms are quite blah. Las Vegas and Seattle did a much better job with their jersey designs. Nice job reporting and producing Chris!

[@JonDoe-ln6nl]

Dude, they had a couple of months… not YEARS like Vegas and Seattle.

[@seen48]

@@JonDoe-ln6nl I’m just saying that the traditional 3 stripes on the sleeves, cuff and socks is done to death in the league. They should have just looked at what Vegas and Seattle did as far as styles. I blame their marketing team. With no name, which I get, but picking the team colours that will move forward I just thought it would have been a cool design is all, I’m sure everyone will love it regardless and looks like the team will be insanely supported!

[@LucasGates92]

It’s actually impressive that Utah did that design in such a quick turnaround. I’d be SHOCKED if the Utah HC (which I expect to be the Yeti) doesn’t have Purple in its final colour scheme. 🤷

[@firedrap]

I like the black, for me is better over blue.. white for away is mandatory, for the third maybe a dark purple with a new logo.

[@KkevrockK]

“Mountain blue” I’ve spent a lot of time in the Rocky Mountains, even in back country areas untouched by humans where you need permits just to walk through. I’ve never seen that colour anywhere 😂

[@icethetics]

look up now and then. it’s plentiful. 😅

[@steventenney8797]

Need to be the blizzard and have DQ Sponsor the jersey .

[@anthonysanchez7779]

Canyon Red would make a great alt jersey in either accent or primary color for their sweaters.

[@08WSChamps]

Been enjoying the recent flurry of jersey watch updates. Dying for the unveils at the draft. If all holds true, I’ll be very happy to see the demise of the shoulder dimples lol. As for Utah, can’t wait to see what they go with next season.

[@scrawnyboii]

I legitimately called the fact that they were gonna be called Utah HC

[@r.j.t.3rd715]

The funny part is if they have “The Season”, they’re not changing the name next season.

[@kylenewman6911]

Please let the Sens' new uni be a throwback to the original Senators...

[@vinokai]

I was half hoping they’d be the Utah Raptors

[@westernbigfootexploration]

Great colors. Wish they chose a freggin name but whatever lol. If they pick Yeti, they will sell huge.

[@Russianfeels529]

Needs purple, would be a game changer

[@eminzeynali6325]

IMHO Utah Rocks will sound good. Firstly, another name for the mountains - one of the symbols of the Utah. Secondly, commitment to local tradition, the name of the musical genre. Utah Jazz in NBA / Utah Rocks in NHL. Third, if they follow tradition, they can repeat the Jazz colors. Purple and black, accented by blue and white mountains. In the style of Utah Jazz City Edition

[@carlodelavera9735]

Reminds me of the PWHL jerseys, I like it tbh.

[@icethetics]

Speaking of which, we should be getting proper names and logos for the PWHL this year. I’ll definitely keep an eye out for those.

[@drivethru6155]

I voted for Venom, a little bit of acid green would look great with these colours

[@icethetics]

ooh that’s an interesting idea!

[@mariaandmichael2680]

Good colors, need a real name and logo asap

[@jaredhebert942]

One thing I still don't get about this whole thing is that The NHL is treating this like how Art Modell moved the Cleveland Browns to become the Baltimore Ravens while the NFL gave Cleveland the name, branding & records(?) and claimed "simultaneous expansion & suspension" - just like with Coyotes to Utah (and a suspicion of mine for the Memphis Showboats in the USFL 2.0 before that merged with XFL 2.0 to become the new UFL & put all those brands on ice *AGAIN*, but I digress); Is it for the purpose of skirting certain taxes and/or penalties or something? The reasoning is mind-boggling to me otherwise, I just want someone in the know to explain it to me because it's been driving me batty for months now!!!

[@HALberdier17]

I think it was because the NHL wanted the move to happen as quickly as possible and Alex Meruelo could've held up the process for a long time. So they figured let him keep the team name and records and if he can build a new arena within the five years he can get the Coyotes reactivated. So it was just to appease Meruelo so he agrees to sell the team.

[@JD200_]

@@HALberdier17I agree with u about appeasing Meruelo. Five yrs is a very short time to secure a land agreement/ get an arena built. I’m guessing it’s the way of the nhl subtly forcing Meruelo out. If Arizona ever returns I’m assuming it’s with new ownership

[@ab0x0fp0tat0s]

They should be called the Utah Blizzard and the arena needs to be sponsored by Dairy Queen and called the Dilly Barn

[@RJM1693]

I think they are locked into Delta for a while, unfortunately.

[@DJVexillum]

Any chance Utah hangs onto this black home jersey as an alternate in Year 2? Feel bad for all the fans who'd spend money on an obsolete jersey...

[@icethetics]

...or on a collector’s item, honestly. I mean, plenty of teams wear single season jerseys and no one who buys those seems to complain about obsolescence, particularly when they know it’s only intended for a single season. That said, I could see the black one being a third jersey down the road, depending on their final brand design.

[@unchangedimage1603]

Let’s be honest, that first set of jerseys will sell better than you’d expect, because once the name change (presumably) takes effect and the updated kit is unveiled, the online sellers will have a field day charging $600+ for each because of the “rarity”

[@RobbyThomas18]

If u look up a Winnipeg ice chl jersey. I could see that being inspiration for utah

[@RJM1693]

I suspect the people who designed this have no idea who the Winnipeg Ice were. Apparently, they weren’t all that popular in Winnipeg either.

[@hazelnut49]

Colors are burning, add the purple!

[@wayne387]

I kinda like the colors

[@BlueShoeMagoo]

Something tells me that the black home jersey will be kept as an alternate next season. A “throwback” if you will!

[@icethetics]

😅 haha fair enough! or maybe they hold back a few years to really call it a throwback.

[@BobSaxon-ou7ww]

I thought fanatics was doing away with third jerseys

[@mulle171]

To see the jersey now finally in the teaser makes me even more sad for the coyotes 😢 hope the bring them back one day!

[@subraxas]

It should have been Utah Raptor, named after the giant Dromaeosaurid Utahraptor. Otherwise, the official 'State Fossil' of Utah is Allosaurus.

[@ethanburns4011]

What I don’t get is how you are allowed to get a hockey team relocated to a city that hasn’t even decided on its name and logo yet. You’d think you’d have your team name and logo to pitch to the NHL to try and relocate a team to your market!

[@darkpuppetlordful]

NHL management hates The Coyotes and Merulo the former owner so much they'd literally flash sale the team to Utah and allow Merulo to keep the coyote name, logo, and historical record as a final fuck you to fans

[@gabegood8989]

LOL SO BLAND.. Utah in a nutshell

[@akdeadline218]

The Alaska Aces are back!

[@ariccua6101]

Imagine being an NHL fan from Estonia, as those are the colors of their national flag, too.

[@icethetics]

Different shade of blue... but hey, Estonian NHL fans might just have a new team to adopt. 😅

[@Barbariandisks]

Well here's hoping the Houston get the return of the Aeros

[@hardlylouie6621]

I hope that their 2nd season has the blue as the primary home color. Too much black on homers nowadays.