NHL PROTOTYPES 3: Gone But Not Forgotten

[@VictorDiGiovanni]

These are simply top-notch produced videos. I know you're a professional video production person, and as a fellow video production professional, I can see just how much work and care you put into these. I also know that as a professional video producer, the last thing you want to do in your free time is more video work, so the fact that these are so beautifully-produced is even more impressive.

[@icethetics]

Haha, you get me. 😅 That's exactly why I've gone such long stretches with no new videos on this channel. Those are the times when I've been busiest at work. And the last thing I want to look at when I get home is another Premiere sequence. But I do have a fun time making these!

[@janwerthwein820]

Love the motion graphics as well. Cheers from a fellow motion designer 🍺

[@achildr1]

As a videographer…completely agree. Well done, Icethetics!

[@AmokCanuck]

@@icethetics we really appreciate you man. You have a great talent.

[@jayp.6166]

I've said it before and I'll say it a million more times....the Reebok Edge cut was the WORST thing to happen to NHL sweater design in league history.

[@estellegrignon]

Imagine being a kid at Halloween, going door to door and, when you get home, every single candy you have is one you've never seen before. That's how exciting it was watching this video 💙

[@mrao9068]

This channel is so underrated. Hope to see this channel grow in the coming years.

[@icethetics]

You and me both. Thanks!

[@SaskStarsFan]

Thanks for featuring my 2 Stars jerseys!!

[@icethetics]

Thank you for sharing your photos!

[@a8m345]

I don’t know how this guy hasn’t Blown up, these videos are awesome and really don’t have anything wrong with them, they’re clear, concise, and easy to watch and the voice fits perfectly with the feel of these videos. Keep it up man

[@icethetics]

Thank you for the kind words!

[@dontletherspeak7575]

Disagree on the Stars jersey, that prototype at 11:12 is exactly what they should have gone with instead of the lawn green rangers jerseys.

[@singlewalkrun]

totally agree with you. I think it looks so much better in the dark green and gold

[@Psn367]

Yep

[@willmccoy13]

The Panthers jersey at 7:27 also has blue numbers instead of the white ones that made the final cut. Another prototype discovery! Also, I feel like the Oilers mystery jersey might have been a Reverse Retro prototype, with the retro colors and all. It was probably scrapped because of the obvious similarity to the regular home jersey.

[@silverbeach85]

Good that finally released the white and very interesting the gloves prototype LOL

[@BruinsFan-qk2zt]

Honestly seeing these unused designs makes me want Adidas to make a “what if” jersey set. Something to resurrect some of the better ditched designs in the NHL.

[@MyDadsYouTube]

Right?

[@sportsnstuff5557]

I feel like the issue with this is not every team has a ton of prototypes to fall back on, but I'd love Adidas to make these since we can see these abandoned styles

[@icethetics]

I think what you mean is many teams don’t have prototypes that are widely known about. Those are rare. Every team has a ton of unused work that’s never seen the light of day.

[@miketaylorID1]

This video of yours checks so many boxes for me! A Hockey fan for life Who cut his teeth as a newly minted designer in 1992. They were wild times for sure. We had front row seats to the digital revolution. Corel painter. Adobe illustrator and Photoshop unleashed a tidal wave of creativity! A lot of the style you see in branding from that time was a direct result of artists pushing these new applications for all they were worth. Choices were infinite. It wasn’t so much a matter of getting the job done as it was to knowing when to stop! Many a night I would get lost exploring concepts and realizing it was two or three in the morning! Thanks for putting this series together. A Herculean task. Especially if you’re working by yourself. Mega kudos!

[@CrescentCitySweaters]

Thanks for showing off my Sabres 50th. Was my first prototype in a collection that now includes 12 and I’m always looking for more!

[@Sad7Statue]

These videos are fantastic! True story: I didn't notice the 'V' in the Golden knights logo until watching this lol

[@henrymanzano9168]

The Dallas Stars would have looked amazing in the current look with the 90s colors. That gold really popped! Also, that logo in the upper left for the Atlanta Thrashers at 8:02 ? Just FIRE!

[@scootscootriot1020]

I was just about to say that about the Thrashers logo at 8:02. Upper Left looks bad @$$.

[@TheYaegerjeusmc]

@Lesco Brandon it’s an exact copy of the North Stars logo, replaced with a D.

[@chiefkeef74]

We will not mention the Mooterus.

[@odin1311]

the Thrashers logos are my favourite thing about this video

[@salisburythefox8324]

4:12 BRO THAT Coyotes logo is sick. Sadly, was not used. I would of bought one

[@bretcompton8518]

i really like that logo. It has a minor league feel which i like.

[@filipnassen9076]

The Thrashers prototype logo was amazing.

[@willthatcher9686]

That Rangers Jersey at the end was so sick. Thanks for the videos. As a graphic designer and hockey fan this is the perfect channel for me!

[@cameastonphotos]

Blown away by the quality of your videos. Feels like a well developed documentary from a studio. NHL Network should hire you!

[@tryan83]

Keep these coming, please! Fantastic work!

[@nickpaquette4657]

I remember that Sens logo survey! I was torn between the old 2D logo or the =O= but I can’t recall which I eventually voted for!

[@brendanmarchand835]

I am simply astounded by the production on this video; this belongs on network TV my friend. Keep up the good work!!

[@icethetics]

Thank you, sir!

[@quasimoto7662]

That Dallas jersey with the north stars colors. Something they need to wear. I’d buy it in an instant.

[@johnm3902]

So great to see a video from y’all. It’s like Christmas came early!

[@duckattak]

YES! I love these videos keep it coming. You have no idea how excited I was seeing this pop up on my feed just now

[@jamestrexler6329]

I remember that Penguins 50th logo well. The first thing I said to my mum when I saw it was, "That's going to be outdated before the season even starts." I was thrilled to be correct.

[@FullOfMalarky]

Ottawa completely got rid of the O logo now lol. I never wanted the O to be the primary logo. I never hated the 3D crest, but I also like the 2D

[@joseppi1121]

those red/white/blue stars concepts hurt my eyes but the north stars nod and the new logo/old colors options are great

[@DropthePuckHockey]

So cool seeing all these different prototypes and all the work that goes into figuring out a teams jersey and logo! Amazing video man!

[@icethetics]

Thanks so much!

[@silverbeach85]

Always loved your existence. I'm very interested on NHL logos

[@HellScream107]

Stellar work and research!

[@zhrimb]

Man that Northstars-inspired Dallas jersey is sick

[@MatthewLitwinMTL]

The stars concept with the blue at 11:03 looks almost identical to the Canadiens reverse retro

[@howardbaxter2514]

It looks odd, but it definitely looks very Texas color wise.

[@abyssshriek7631]

These videos are so good. I’d love to see a series for each team, and their history of jersey and logo design

[@christopherrobinmarriott7218]

Gloves with claws?!?! Yes please!!

[@RaineTheWolf96]

Interesting seeing some of the logos the stars could have used. Glad we chose the one we have now

[@robertcop8825]

Read stuff about Reverse Retros coming back next year. That Oilers jersey might be it to go with the white of last years.

[@Sanchezy804]

Some of these logos are better than what they have now imagine the ducks with the sky blue and orange Color scheme that would be so sweet

[@-Subtle-]

The Ducks rebrand is the worst. Oh and Buffalo, what is wrong with you? Everything doesn't have to be cows. "We're the Sabers, please make a logo." "Here's one with a cow. "

[@EliteGoalHorns]

Cool video!

[@johnf6063]

Chris, fantastic work on the videos. I get that you don’t want to do work on your down time but I do hope the prototype videos keep coming when you can. I’m a huge fan of these specifically and they’re always done with such perfectionism and precision it’s impressive. One thing I would love to know is if you found any other prototypes for the Islanders rebrand to the fisherman during your research. Either different prototypes in the 90s and/or for any other time they changed their jerseys if they considered revisiting it. I’m in the minority but I love that jersey. Would love to see it come back as a full time alternate. At very least a reverse retro 2.0 or something. It’s exactly what the 3rd and 4th jersey is meant to be - a break from your traditional branding and the exploration into another potential brand or just to have fun with an alternate. Would love to know if you found anything, fisherman or even not fisherman related. Just islanders related, haha I hope you’re doing well. Great job again!

[@kane10238]

Can’t wait to see this one!

[@christopherrobinmarriott7218]

Oh gawd that rejected coyotes logo looked like a bargain bin videogame mascot for the turbo grafix 16!

[@ryancaughill5662]

The Dallas/North Stars concept is actually really awesome

[@howardbaxter2514]

They could definitely use it as a Heritage Night type of jersey.

[@salisburythefox8324]

7:30 That is new and honestly would buy

[@levantjbean2712]

Missed your videos!

[@silverbeach85]

3:25 loved its comeback... I was wauting for it long, the red "fox" released a few years ago sucked. I found it very original and cool.

[@matteofabrizi3527]

2:31 looks EXACTLY like Gotham FC’s logo

[@hockeyknight]

I think maybe they should have tried the "gloves with claws" look for the Nashville Predators. AND That Dallas nod to their Minnesota heritage was very cool. I wish they would've used that for their Winter Classic look instead.

[@ce6311]

Your channel is a hidden gem. You got a lot of talent!

[@wayne3340]

I never liked the Coyote as a team logo or name, but that crazy looking dog with it's head tilted over is funny, well done.

[@sjdrifter72]

I never liked it either, especially the Kachina ones which are now inexplicably popular among some people with bad taste. The 1990's were by far the worst decade of NHL logos and uniforms.

[@ariccua6101]

Washington Pandas? Imagine Lehner and Ovechkin as teammates!

[@davidstraub7295]

Thank you for making this video!!! This is incredibly researched and sampled!!!

[@gabuz672]

Love this channel

[@AdventuresofaGeek]

Awesome video! 👍🏻

[@mrbond59]

The Rangers at 15:45 is reminiscent of the pre-NHL Canucks of the Western Hockey League.

[@KPT-Kenway]

This channel is going to blow

[@jetsnationradio]

Just commenting to help the cause these videos are so good

[@tobyrigby7]

Bloody good stuff as always mate!

[@icethetics]

Thank you, sir!

[@Wexter0083]

Interesting story about the Ottawa =O= jersey I don't think you know about. But, the local artist in the video actually submitted an idea online with the concept before being approached by the Senators and was slightly different from the finished product. The sleeves had four thin bands similar to the 3rd jersey Ottawa was using at the time, the body did not have the two bottom stripes. I have not seen that mock-up in years, but might be fun to hunt down if you do a future video. Speak of the devil I found it!!! And it was on Icethetics! Might be fun to show this piece of history off if you ever do a concept video again as the =O= is by far one of the most popular jerseys ever made! You know you've made it when Rihanna wears it as a dress ;) And it even showed up in O Store mockups so it seems Ottawa seriously considered the design as is before changing it to the classic barborpoll inspired design we love today. EDIT: Removed the links from my post as KZbin seems to be deleting it thinking I'm an add bot... but, it is on your old blogspot site

[@icethetics]

Yes, I know what you mean! I even did a full interview with Jacob on the website when the jersey was released: www.icethetics.co/blog/2011/11/4/the-jacob-barrette-interview.html

[@icethetics]

And for anyone else interested, I believe this was the link you were trying to include with the original concept: www.icethetics.co/blog/2011/3/2/senators-confirm-new-third-jersey.html

[@joshfedoruk9062]

I'm very happy i stumbled across this, your videos are perfectly produced, and interesting!

[@icethetics]

Thanks for the kind words!

[@TheJremple]

Always love your content! Great video

[@icethetics]

Glad you enjoy it!

[@crowblade211]

i would do anything for a part 4!!

[@AAApaintcorrection]

6:44 it took me about 8 years to see the D in New Jersey’s logo. All 3 letters appear.

[@johnnyc.31]

The D in the NJ logo?

[@AAApaintcorrection]

@@johnnyc.31 Prepare to be wowed. The D is hard to see, but it’s the left half of the N & the bottom of the J All three letters are there , the N the J & the D! Do you see it ?

[@AJEDDY97]

15:34 seems to be just an Adidas take on the Condors' old 3rd, which, funnily enough, was based on the Oilers' old 3rd jersey from the 2017 run, which then became the basis for their orange home jerseys with adidas.

[@gratefulblues32]

Thanks!

[@icethetics]

Thank you!

[@JimmyGotDishes]

Amazing videos!

[@tylersteele5048]

The fact that this channel only has less than 10k subs is sad

[@icethetics]

Right? Hope you're subscribed! We started with none less than a year ago. Still trying to build the channel.

[@GCubedProductions]

One way to help the channel get more subs is to watch another video right after this. The KZbin algorithm promotes videos that keep users on the platform longer.

[@xpCarlo36]

That Dallas Stars jersey with the arrow is amazing, I would love to see those rolled out.

[@esotericveritas]

@Carlo that is supposed to be a star, not arrow.

[@icethetics]

I think you’re both right. It’s an arrow pointed up to a star!

[@ryansadauskis]

As a Minnesota fan, I never understood why the Wild use Northstars branding even though it's technically in Dallas' history.

[@esotericveritas]

I am into music production rather than video but I can appreciate the quality of the content, as well as the effort, creativity, and attention to detail that makes these videos so dynamic. That was a bit long winded, so a simple Thank You will suffice. 🙏🏻⚡️😎

[@icethetics]

I appreciate it!

[@crabsaw213]

this is such a great vid man, would love to see more in this style for sure!!

[@bbh6925]

Wow Dallas definitely should have kept the dark green/gold with the new logo that looks so much better

[@chiefkeef74]

If Dallas had added green to the bottom of the Reverse Retro jersey it would have been flawless.

[@jayp.6166]

I've never noticed how much Lady Liberty looks like Jaromir Jagr lol

[@5holeproductions690]

Quality video as always!

[@ssvoogel]

I wish the NHL would create content of this level.

[@philipl5458]

Such good videos. Great quality, great series

[@Bends95]

Fascinating video

[@ClipsThatTakeUpStorageOnMyXbox]

12:18 so many good options...

[@cosmogamer9914]

damn, i had never noticed that there were two different versions of the forward facing centurion

[@elliottryan13]

Idk if it's JUST because I'm a Pens fan but DAMN, that thing is sweet!

[@frankog6510]

@11:02 That Stars jersey looks an awful lot like the Habs Retro Reverse

[@icethetics]

True! That could've been awkward.

[@tibora13]

Im glad they brought back the skating coyote back✊🏿

[@patrickkennedy5330]

Hey wait 9:44 that's my tweet in the Sens jersey reveal video

[@nathanmendoza8802]

you do such a fantastic job at these!

[@icethetics]

Thank you! Cheers!

[@nate_storm]

11:16 ngl i prefer the dark green and gold prototype

[@hannemanart]

Is it me or is the Ducks recent logo just bad... I miss the old logo. It's ICONIC and CLASSIC!

[@pavarottiaardvark3431]

The Chicago Blackhawks: stubbornly refusing to change to a logo featuring a bird since forever.

[@massivecumshot]

Impressive production values and rarely displayed information. You guys are definitely on the right track. Subbed.

[@mcdaviddeservesbetter8]

The Oilers ruined their uniforms in 2018.

[@williamyokum9802]

I’m wondering if that oilers sweater was a peak at what was coming in 2023

[@B1obross21]

this remiinds me of a history documentary

[@sgtjohnson]

10:09 won’t lie I was pissed at the time they released this one. The sens just went to the finals and many fans bought new red uniforms and they released a new one

[@greenday61892]

Damn, one of those potential Rangers rebrands looks very similar to the recent NY/NJ Gotham FC rebrand!

[@Yellow_belly777]

Keep up the good work!

[@mastersloan]

As far as that Rangers jersey at the end, my friends and I once ordered a bunch of jerseys from some sketchy chinese site and they look legit but they also had some weird looking jerseys that never really existed but looked pretty authentic.

[@SalisburyTheWaterFoxxo]

11:51 This looks cool

[@bartg5418]

half of those ditched ducks logos are better than what they have now

[@jaylipinski1443]

The uniforms that the Penguins wore for the first 10 years of their existence are the greatest in the history of the NHL...

[@hudsongreen1101]

i love that statue of liberty rangers jersey, id love to see them bring it back

[@charleskinchen7432]

Those Florida gloves are awesome. Not a fan of the new rebrand.