HOW I CREATE $1,500 MOWING DAYS FOR OUR LAWN CREW

[@FloridaTurfPros]

The name of the game in residential mowing is route density. Everyone knows this, but what are the actionable steps you can take to actually move the need forward? Postcards, truck wraps, and social media are the best ways to build route density. Sure you can get clients from all over town through your website, but that's not where the magic happens. The magic happens when you start stacking houses on top of houses and completely dominate a street, then over time, completely dominate a neighborhood. In this video I'm showing you how I do it. www.turfprosacademy.com is a mirror image of the business model I used to build Florida Turf Pros. If you're looking to start your own lawn care business, or if you feel like your lawn care business should be more profitable than what it is, this is the course for you.

[@Lawnboy85]

I've had my own mowing business for 21 years, started when I was 16. Your videos are motivating and also helping me realize I've left a lot of money on the table! I'll be implementing several changes over the next few months to increase profits, reduce wear and tear on my body, and enjoy going to work more than I already do now. Thank you for putting in the time and effort involved with these videos. You're helping us smaller guys out tremendously!

[@FloridaTurfPros]

Man I really appreciate comments like these. Lets me know the vids are having an impact.

[@Slide-A-Jar]

It is not what you gather in life, it's what you scatter in life that tells the kind of life you have lived.💪🏼 Keep sharing

[@silascompton2281]

I just made 1150 yesterday solo thank you so much I have watched all of your videos many times

[@charles6297]

Guilty as charged! I’ve copied your approach since I started 3 years ago and have seen tremendous growth and success. Thank you for being unselfish and sharing what’s worked and what hasn’t worked for you! Happy New Year!

[@Slide-A-Jar]

You’re making an impact on a lot of us. I’m starting a Lawncare business here in Utah , BlueGrass Lawncare this spring and your videos have helped me tremendously. Never done a service business, just retail . Thank you my man for all the information.

[@ericsmith5083]

Dude, I love watching your channel. I'm fairly new to the lawn care game, so I'm learning a lot. I appreciate the fact that you don't mind telling others how the game goes. I'm not knocking anyone else but I don't wanna see the "mowing tall grass" videos, lol. I wanna know how to succeed in this business. And that's what you talk. 👍🏾👍🏾

[@FloridaTurfPros]

Thanks for hanging out. This is a great industry to be in. Best kept secret

[@BobbyBowker]

We all love you and your videos. Keep the content coming. Thanks, your subs.

[@FloridaTurfPros]

Thanks, will do!

[@2123tfl]

guy was showing mad respect, truly impressed him

[@jaytizzle55]

Great Video bro!!!! ROUTE DENSITY IS KEY!!!!

[@FloridaTurfPros]

Yes it is!

[@grassman8684]

I keep my routes within a five mile radius. I have 12 just in my neighborhood.

[@shannonlambert8826]

I’ve watched a lot of your content and learned a lot from you . I only cut commercial accounts now. I have 30 accounts . I started off with residential but in South Louisiana commercial is where the moneys at for me . I sprayed weed killer at 12 places the last two days and made $3,400 on top of cutting this week . I only have cards and a sign on the gate of my open trailer . But I’m always told how clean my truck and trailer with mowers are . But I’m planing on getting a 8.5x 24 enclosed this winter and letter it out so I’ll have a rolling billboard .

[@lawnboy4492]

Out here just dropping golden nuggets! LOL Keep up the good work my man.

[@FloridaTurfPros]

Appreciate it!

[@popvultureinc5007]

excellent point about the truck wrap getting you business where you are already at

[@kylecrumpton1048]

Been watching you for a long time. I’m one of those who have copied pasted and I have no shame. If it works and you are going to hand gold out like this I think you’d be stupid not to listen to it. 🤷🏼‍♂️. Always appreciate it brother.

[@waymakerlawncare931]

I lettered my truck this year WOW it paid for itself in one call .I agree with you that would be the first thing I would do

[@FloridaTurfPros]

💯

[@natechristian9598]

One of the best videos on your channel! Every bit of this is gold 🪙. Miss you, J, N & T. Love ya bub

[@sosalpha]

I'm just starting out this hustle. I got income to cover my bills and enjoy, but this just adds money. I am starting with electrical equipment EGO, starting with a push mower, working to save for ride mower, trailer, and truck. This is going to take some time unless I gamble by using savings or loans. That's where I get skeptical

[@trentdunnihoo4094]

Unmatched content!!

[@FloridaTurfPros]

Thanks!

[@greenempirelawncare3446]

That had me cracked up. “This neighborhood had no soliciting signs and this is how I feel about it, OH Well” proceeds to put up flyers 😂

[@FloridaTurfPros]

We can be passive and poor, or relentless and rich. I know which one I choose. 💪

[@easttnlawncare6740]

What I have come to when you leave a flyer and you leave a price on it customers really like that cuz then they know what they're to be expecting it's very informative to customers

[@popvultureinc5007]

bro, you speak my language. I love that you called out the tall grass videos lol

[@FloridaTurfPros]

💯

[@hashrosinking1608]

Just realize he's been doing this 20 years. So dont try to compare when they are in there 40s while ur still in your 20s 🎉

[@Toppslawncare]

Don’t be hating on the tall grass videos!!! ❤

[@Renae-TheCasualGourmet]

Great content!

[@davidt1621]

You could knock doors, but most folks are unaware that you can target a neighborhood in the ads you purchased from FB and Insta. I bet you might even be able to do that right here on KZbin. Imagine that every time someone in that neighborhood opens up their social media, they get bombarded with ads for your lawn service, over and over, every. single. day. Then they get a door hanger. Then someone knocks and, surprise! It's you, with a pitch for your lawn service. Yeah, it's nuts, but you could do that. Take it further by convincing current customers to let you place lawn signs in their front yards by giving them a one time discounted cut to remind all their neighbors of you and your business's ads. You can really smother the neighborhood with your marketing and promise a slightly lower rate than your competition or some specialized service. Once you own a neighborhood like that, your route is really tight.

[@jessiecole659]

Thanks for the video that's the main thing I need most of all

[@FloridaTurfPros]

Get in there and get it done!

[@kingswellkeptlawncareliny6110]

I love your videos can’t wait to crush it in the sunshine state

[@mansajose5226]

Do you do weed control and grubs etc ?

[@tomblizzard3721]

So I keep watching your videos and I love them. But starting out can’t afford the truck wrap. Can’t afford a truck without rust in my area. It’s crazy I want to grow my business and I see the light but it’s so far away.

[@FloridaTurfPros]

You can do it!

[@Misterpoisonivy]

Great video Jon… do you park the trailers on site? I’m thinking of getting some trailers and putting them in the storage unit….

[@bentonbryant8207]

The inside of your truck looks exactly like mine, too busy making money to keep it up. Although I tell myself I will implement a routine to clean it weekly and still too busy making money.

[@FloridaTurfPros]

I always give it a good detailing towards the tail end of the season... I'm ready to give it a detailing now!

[@rickysprolawnservice]

As always, thank you for the amazing content, Jonathan! Question, I noticed you run some jobs in your personal truck and its not wrapped, I think I get that part. But are they one offs? People who just signed up and you need to lock them in? Properties the crew fell behind on? Do you have a route you run solo in the week? Trying to see if I can implement what you're doing besides everything else you mentioned in the video. Thanks in advance brother!

[@FloridaTurfPros]

Yes, most the time if I’m using my personal truck it is just for one off’s for clients who have been with me a very long time.

[@kungfury6410]

Great video: Is leaving a door hanger soliciting? Should You Do Door Hanger Advertising? - Jobber Some customers consider the use of business door hangers as invasive and even illegal, but merely placing them on a customer's door without engaging in conversation is known as canvassing. Canvassing is generally legal because you're not directly selling a product or service (solicitation).Oct 21, 2022 Just an FYI for all of us....

[@Sebyweby123]

What if you have no car? What advice would you give

[@tingleslawnservice]

It’s funny how people look a persons truck and make a judgement on a lawn care company. I had a guy comment on my truck and say you’re the guy with the nice truck right when talking to him on the phone. Lol I’m thinking to myself I’m the guy who will show up on time, do a good job, and not try to charge you and arm and a leg. What’s my truck gotta do with it, but it’s definitely a real thing.

[@TRYtoHELPyou]

Very cool, great advice. Is that 49 dollars ... every Monday? Seems like you have said per visit but I wonder how this breaks out to a monthly price, or rather, how often do you mow per month?

[@FloridaTurfPros]

Good question! My business model is a per service model. There's a reason I don't do flat rate billing, at least for now. I don't require lawn clients to go weekly unless their yards is terrible if left uncut for two weeks. Most people end up weekly who really want to take the best care of their yard, but I understand there are a lot of people who can't afford a weekly lawn service... so it's ok with me, as long as their yard is not atrocious.

[@TRYtoHELPyou]

@@FloridaTurfPros cool man tks for the response and for doing what you do!

[@latestartadventures]

I'm in south Florida and am one of the only companies in my market that charge per cut. But it has been good for us we are able to get 40 to 50 where other guys are getting a flat monthly price of around 100 avg here.. is your market in North FL like that? I'd love to see a video digging deeper into this subject, especially in challenging markets.

[@easttnlawncare6740]

Also it's not soliciting unless you come up and knock on that door and come in full contact I had that problem with the HOA and I beat it they tried making me take up all of my flyers until they found out the exact rule

[@MrCotaman98]

My wife thinks I’m crazy, but when I’m on a street I wave to everyone I can. Sometimes they look at my strange, but in middle of the season the all wave back. Now I have streets with 10 clients and truck never moves lol

[@FloridaTurfPros]

That's how you do it!

[@DoyleBros03]

@floridaturdpros where do you get flyers made?

[@uliperezsatx]

How do y’all still have green grass!!!!!😢here in San Antonio Tx it’s all yellow second year in drought! I’m having to apply somewhere els. We had close to 100 clients now down to 40….😢 not enough for two ppl…

[@FloridaTurfPros]

Dang man it’s been dry here too, but most my clients have irrigation

[@Mr.BodyByFisher]

Two questions, How do you avoid people taking advantage of the free cut if not satisfied? Any advice on cutting a yard in 15 minutes are less

[@FloridaTurfPros]

I’ll do a video on this topic soon

[@Mr.BodyByFisher]

@@FloridaTurfPros Thanks

[@tomblizzard3721]

How often do you get people complain about your service to get it free since I read that on your card?

[@tomblizzard3721]

To add to that last comment that I made do you always have guys that do 25 $30 lawns and I can’t compete with that because I’m trying to grow my business to make it something better but it’s hard to get the volume that way

[@blackbeardlawncare7811]

Door Hangers are not soliciting!!! It's called Canvassing and is protected under the First Amendment!

[@FloridaTurfPros]

Louder for those in the back! 😂

[@firstname6208]

​@@FloridaTurfProsJonathan, a couple things you didn't mention. Equipment and uniforms that are neat and clean. Equipment that is reliable enough to run all day. Nothing worse than having to load up in the middle of a big day to work on junk.

[@StraightEdgeLandscaping]

Who wrapped your truck? We’re in Texas but may drive to Florida to get a wrap for $1500 that’s a deal.

[@krishathcox738]

So is your crew running there own route and your mowing solo?

[@FloridaTurfPros]

Yes, the crew runs the route except a few days every two weeks where I need to help mow.

[@kristianoleme]

I always consider flyers advertising... not soliciting. Door knocking, that is soliciting. No bother in leaving some paperwork!

[@easttnlawncare6740]

We get a lot of work off of Facebook yard sale ads my strategy even in the winter and you can still grow I do leaf removals for people that's not even in my client database when you're done cleaning the yard up they like your work you talk to them nine times out of 10 they will take you into the spring there is more yards on your client base and you had by growing even in the winter if you're trying to get more accounts

[@FloridaTurfPros]

Good stuff

[@easttnlawncare6740]

@@FloridaTurfPros a lot of people that is trying to grow does not think about that or know that

[@easttnlawncare6740]

@@FloridaTurfPros I'm just like you I try to be a help to everyone

[@joelhernandez-kn2hp]

Is 1500 a 2 men crew or 3 ?

[@FloridaTurfPros]

2 man with occasional help from me on larger properties

[@mowpromike]

Hey man do you charge sales tax in Florida?? Thanks I appreciate it

[@FloridaTurfPros]

There is no sales tax in Florida for services. However, if you are up charging a client for materials on a plant install and you are buying the products at wholesale. Then you would need to charge sales tax for that. But on regular maintenance work… no. You should speak with your accountant about the proper way to go about collecting sales tax if it is applicable to your specific situation.

[@keithdougherty1584]

I always say if the mower is running, you're making money. If the truck is running, you're losing money lol.

[@William1-q6r]

I have followed your advice since the day that we started our business a little over a year ago I remember seeing the video that you had said something about sending a mass text message that's not a group text message through an app I can't remember what the app is if you can send it to me I want to learn everything like you know we have our business here in Arkansas

[@FloridaTurfPros]

Haha, that was a great video! I do that every year either at MLK or right before the winter season slow down. Maybe I'll do a part 2.

[@William1-q6r]

@@FloridaTurfPros you are totally awesome you rock and you have helped me figure a lot of stuff out that I probably still be in the whole right now keep up the good work

[@William1-q6r]

@@FloridaTurfPros within the next two weeks I'll be signing up for y'all University

[@William1-q6r]

@@FloridaTurfPros what was the name of that app

[@FloridaTurfPros]

@@William1-q6rYardbook is what I use

[@dg5476]

So we must ignore the no soliciting signs?

[@FloridaTurfPros]

Just don’t go knocking on doors and you’ll be ok

[@byronrobinson8633]

What signs? I didn’t see any.😁

[@ExarVaughn]

The key to "No Soliciting" is this. A door tag or flyer is considered Canvassing (which is protected by a Supreme Court ruling, feel free to look it up). Soliciting is when you knock on the door or walk up to them and start trying to sell your services by talking to them.

[@FloridaTurfPros]

Good explanation!

[@byronrobinson8633]

That’s what I was told also. To add to that is I was told you can’t put them in mailbox’s either or knock on doors.

[@workingcountry1776]

The old man was cool.

[@jha51]

Solicitation is you collecting their info. Marketing is something that you give your info. You never solicited.

[@romeogomez4158]

It takes a couple years to get $1500 worth of customers,they don’t tell the grind or the time in order to make that kind of money per day !

[@alphacharlie65ms]

Why$49 and not $50? I know it sounds better but, what is your thought on this?

[@josephr7884]

49 will sound cheaper than if you mention 50, it’ll feel like a better deal for the client

[@drewstrongitharm9680]

I was quotes $4800 to wrap truck lol

[@FloridaTurfPros]

Dang! So, I got 5 different quotes when getting ours wrapped. I had other prices quoted that were WAY higher than what I paid. Definitely shop around.