FernTrustFrom Citrus to Foliage: The FernTrust Journey with Victoria Register | Spill the Petals

In our latest episode, we're honored to host Victoria Register from FernTrust, Inc., who paints a vivid narrative of their family's pivot from citrus farming to pioneering in the foliage industry after a severe frost reshaped their destiny. Listen to the origins of FernTrust, a cooperative that emerged when area growers banded together to conquer international flower markets, marking a new era of growth and collaboration.
Immerse yourself in the discussion about the development of over 200 foliage varieties, and where Victoria gives us an exclusive look at their prized Victoria's Lace Leatherleaf and details the artistry behind their ColorFresh paint line, which transforms foliage into a rainbow of colors-including customer favorites like gold, silver, and rose gold-through a unique dip dye process.
The conversation blossoms further as we explore the familial aspect of FernTrust. Victoria shares the nuances of working in a family business where non-family members are nurtured into the fold, creating a close-knit community as enduring as the plants they cultivate. Moreover, we delve into the significance of engaging with industry organizations, like the Florida State Florists' Association, and how these connections expand into a professional family that supports and enriches the industry.
Subscribe to Spill the Petals for a blend of personal anecdotes and professional insights that celebrate the greenery that brings beauty into our lives. Engage with us in the comments-we'd love to hear your thoughts and experiences with the ever-evolving world of flowers and foliage!
#SpillThePetals #FloristryPodcast #FernTrust #VictoriaRegister #FloralIndustry #FamilyBusiness #FoliageVarieties #ColorFresh #Floriculture #FloristNetwork #FloristLife

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