Flower Math Part 2 of 5 - Product Shrink. I talk with Jennie Love about reducing flower loss.

In this video I talk with Jennie Love of Love n Fresh Flowers for her new podcast Floral Guild Radio. Our topic for this conversation is shrinkage. Jennie found a statistic that 45% of a florist inventory is never sold! There are many reasons that cause inventory loss: disease, hydration problems, harvest errors, post harvest care issue and more. Ellen and Jennie discuss compensation and ways to reduce shrinkage.
// Chapters
0:00 Intro
0:40 Shrinkage Stats
2:30 Shrinkage for Events vs Retail
3:45 Wholesaler vs Local
6:15 Wholesale Refunds
7:55 Consequences
9:45 Local Refunds
11:50 Reducing Shrinkage
14:05 Harvest Stages
16:30 Farmer Florist Communication
17:40 Farmer Success Tips
23:20 Florist Success Tips
27:35 Buying Strategy
33:00 Final Thoughts
If you don’t know me - my name is Ellen and my dream is to build a community of flower nerds who have an endless appetite for learning and experiencing all things flowers! Join me on this channel as we learn about sustainable floral design, life as a florist and how you can make a difference in the world through flowers.
// Subscribe to my weekly flower newsletter
www.ellenfrost.com
// Learn with me at The Gardeners Workshop
Preparing To Sell To Florists: thegardenersworkshop.com/prod...
Growing Your Business With Local Flower Sourcing: thegardenersworkshop.com/prod...
//Jennie's Resources
The Wedding Process
thegardenersworkshop.com/prod...
Making Workshops Work For You
thegardenersworkshop.com/prod...
Philly Floral Guild
philadelphiafloralguild.com/
Floral Guild Radio Podcast
podcasts.apple.com/us/podcast...

[@carriew29]

These videos are SO HELPFUL! Thank you for exploring these topics and sharing the information.

[@ellenfrostflowers]

I'm so glad you're finding them helpful!! We loved chatting about these issues that we both deal with every day! If you have any topics you'd like us to explore let me know! Maybe we'll do a few more videos!!

[@3kidmama]

Loving this win-win series! Amazing what you two with your vast REAL world experience as farmer and florists are sharing - thank you!

[@ellenfrostflowers]

These are conversations that Jennie and I love to have. I'm so glad you're finding them helpful! Please let me know if you have any questions!

[@user-px4cl1gc2x]

Love love love these videos! Sending to all my local growers to make sure they watch too.

[@ellenfrostflowers]

Awesome! Thank you! If you have other topics you think would be important to cover, let me know! Hope your growers find it helpful as well!

[@carolhendley760]

A wealth of information. Thanks so much. I’m looking forward to part 3.

[@ellenfrostflowers]

I'm so glad it was helpful. I love digging deep on issues that farmers and florists are struggling with every day. If you have other topics you'd like Jennie and I to cover, please let me know!

[@suehill6194]

Such great info! Thank you both for your excellent time!👏

[@ellenfrostflowers]

Our pleasure! I'm so glad you found it helpful! If there are other topics that you'd like us to cover, please let me know!

[@user-sd9sm5mg5r]

Thanks ladies

[@ellenfrostflowers]

You bet! Glad you found it useful!

[@rachelle3445]

Thank you

[@ellenfrostflowers]

You're welcome

[@carolleimbach6407]

Thank you❤

[@ellenfrostflowers]

Thanks so much for watching! If you have any topics you'd like Jennie and I to tackle, please let me know!

[@dig_grow_cook]

So if a florist says no, politely ask them about their shrink. 😅 I’m not a flower grower, but I plan on dabbling and playing with post harvest handling, vase life, etc this year. My last job was nursery plant sales. 😅 I binge watch/listen to tons of flower content online, especially anything Jennie Love puts out. Appreciate it. 💚

[@ellenfrostflowers]

Thanks for your note. Jennie is great! Florists choose not to buy some flowers over others for many reasons. The best way to get a florist to say yes is to be prepared! I offer a short course called "Preparing to Sell to Florists" that helps farmers get prepared to approach a florist with knowledge, confidence and a high quality product. Check it out if you're interested in learning more about this topic. thegardenersworkshop.com/product/preparing-to-sell-to-florists/

[@lisalasch9002]

I would add that growers who aren't selling the flowers in the field that they're growing also have shrinkage.

[@ellenfrostflowers]

that's absolutely right!