Folgers Coffee Christmas Incest Commercial 2009

[@shaelin-]

this author is absolutely incredible and they use their talent for… folgers incest commercial fanfic. doing god’s work.

[@FriscoFlame]

I'm a little concerned that I felt real feelings over that 😂

[@analias1983]

no actually their writing so so beautiful

[@helens1016]

​@@analias1983Is it? I feel like, as good as their story and ideas are, the prose itself is a bit mediocre and fanficy​...?

[@analias1983]

@@helens1016 I really liked it and I specifically liked their stylistic choices but perhaps I liked it more because CJ was reading it to me

[@Jonny_Black]

As they should

[@ACAB.forcutie]

Even in the fictional incest story, folgers actually being good coffee is too much of a suspension 😭

[@dukedankulos4987]

There are people who have dreamland romance fantasies with there siblings but there is no universe in an infinite multiverse where Folgers is considered good coffee.

[@asswipe-fl7hq]

I like Folgers Better than fukin' Maxwell House Gross ass Hills Bros

[@GamesFromSpace]

Like a sister, Folgers is what's available.

[@JasonfromVancouver]

Yes 😶😞 it's gross

[@ACAB.forcutie]

@MontelDublin-pp9qn please find logic and reason, you will not regret it. Cast off your childish fairytales and come onto adulthood.

[@caliwagg1898]

Sitting on the floor in a pretty dress drinking wine and ranting about weird fanfics is such a vibe. It’s adult platonic sleepover time, guys.

[@cozymoggele]

That's exactly how it feels for me too

[@Toscanilda]

Yes!!!!!

[@Toscanilda]

Yes!!!!!

[@Toscanilda]

Yes!!!!!

[@august6760]

@@Toscanildadementia

[@reddimus11]

The worst part of this is that I can never share the beauty of this story to anyone in my family. I would have to: - explain the existence of the 2009 Folgers commercial and why it's a meme - explain what a meme is - explain the existence of fanfiction and why someone would want to write about incest in anything even remotely positive -explain fanfiction - explain the actual content of the fanfiction - somehow convince them that this is... good? but also bad because incest -convince them that i am still a normal person after all of this

[@Tine_of_Nice_Dreams]

CJ does all that work for you so your only task is 1) convince your family to watch a youtube video and 2) keep them watching it for more than 30 seconds. Arguably same difficulty

[@RbDaP]

That is my experience with 97% of all the things I like and love, ever 😂

[@lunagale1573]

To be fair the last step is optional

[@emilyemily444]

Jesus christ😂😂😂 this comment is severely underrated👌👌

[@yaoiboi60]

Have they seen game of thrones? If so then job's done

[@zerjiozerjio]

I couldn’t stop cackling at “I’m not defending incest. I’m defending incest between THESE TWO!”

[@lily_flower0686]

After watching the video I agree so much, incest defence squad for the Folgers Christmas 2009 commercial

[@outbakjak]

It's less offensive when it's fictional characters, that's why incest is the #1 category on pornhub in America 🥲😅😬

[@jubiveeline]

its so right too. incest in real life? no, holy fuck. incest between these two fictional personas? yes holy shit go forth and fuck nasty in the mind cottagecore palace

[@Alexa-xl1gi]

me reading flowers in the attic

[@aablanco48]

​@@Alexa-xl1gi Sighhhhhh. Same. Same

[@TheGreatDevlin]

I was stressed for nearly 50 minutes about that white dress, red wine, a burning candle, and grand sweeping motions.

[@flawlix]

One of the songs they just put out has a lyric about “bright red wine, wearing all white,” and if that isn’t the most CJ the X thing…

[@motleythewild]

I was living for it

[@mossydog2385]

I know, right? Those stains never come out...

[@mollusckscramp4124]

Me aggressively scanning the video for "Most Replayed" like-

[@mookinbabysealfurmittens]

I've grown to trust their chaos energy better than spilt wine. But ngl, the first CJ the X video I saw definitely had _my_ anxious ass on edge. The story had me drawn in?! It was CJ. (And the Folger's.)

[@goblin3359]

CJ waving around a glass of red wine while wearing a pretty creampuff of a white dress is the unhinged disregard for the laws of God, physics and dry-cleaning that I am here for.

[@kdandsheela]

perfectly put

[@natasharedmane]

CJ knows that everything will be alright, darling, hold on tight bright red wine, wearing all white, riding the carousel all night

[@natasharedmane]

(The new EP is genuinely great, yall go listen to it)

[@BuggyPop47]

Wearing the string lights😂

[@ravenseden3959]

Underrated comment

[@whatever9097]

I’m obsessed with how CJ refers to the orphaned account like it’s the user’s actual name

[@csengelajos]

it's a tragedy on its own, makes you wonder what happened to the author that they decided to disown it......... leaving it unmentioned but still so obviously hanging in the air is the most poetic thing about this video

[@RavenzAJ]

@@csengelajos im ngl they might've just not wanted their actual username attached to this masterpiece... truly tragic

[@brigade7678]

@@RavenzAJ most likely. Someone with that writing skill probably writes plenty of fanfic and fandoms can be quite moralistic about silly fictional taboos like folgers incest siblings bless them for putting it up for all of us to experience~

[@ilexdiapason]

​@@RavenzAJthat's what the anon collection is for

[@Freezient]

I used to think Orphaned Account is an actual username and just thought it looks cool then I noticed a bunch of “orphaned account”s

[@sabrina0013]

CJ complaining about breakneck pace is like the cat calling the dog a pet lmao

[@captainharpoon]

​@@thegodplace7887*They (I don't mean to come off 🤓)

[@kymbbm]

@@captainharpoon from the last time i checked their insta, don't they use both? 'he' and 'them'?

[@Ashes803]

I listen to cj on 1.5x speed because I like listening to hummingbird like warbles

[@casteanpreswyn7528]

​@@Ashes803yo nah, hummingbirds are violent. Fuck that. Lol

[@ProjectSebastiann]

@@captainharpoon Dont they use he/they?

[@shana2765]

God my nontumblr friends don't understand how captivating this commercial was to the internet like 10 years ago lmao

[@jenkinsjrjenkins]

I just had to explain to my girlfriend what "I like your shoelaces" meant I felt like a historical scholar of a time I want to forget

[@coltonmartin5057]

I've explained how Tumblr chased off a legit celebrity with a cock monologue and how no one outside of Tumblr has ever heard of it.

[@mim_mimm]

jesus christ don't remind me of the shoelaces thing... i was the one who taught it to the rest of my sixth grade class 😭

[@casteanpreswyn7528]

As someone who was never on Tumblr, I don't understand this comment. Cause this commercial has always been captivating and concerning.

[@JamMastaJeremy]

I literally had no idea this was a meme when I started the vid... spent the first 15 minutes like "why is CJ just going off about something random af? 😂"

[@ColtNomad]

A 45+ minute video about a 45 second commercial that came out over a decade ago? CJ delivers every time.

[@MageBurger]

47 minutes, BUT… also 45 seconds, so good enough.

[@aandhimilne1626]

"That's /sooooo/ CJ!

[@kingdomofmochi]

this exactly

[@flawlix]

This shit is EXACTLY what I’m here for

[@lilteletubby]

a year later. we deserve it.

[@Jaelia89]

The annoying thing is my brother would genuinely like this video but I obviously can't send it to him.

[@xyz.anonymous]

What's the worst that could happen

[@someonewithaphone3108]

​@@xyz.anonymous A storm near a cliff, apparently

[@bunsprout]

​@@someonewithaphone3108 i laughed a little too hard at that

[@misterpseudonym]

@@someonewithaphone3108funniest possible response to this

[@tortis6342]

@@someonewithaphone3108oh my god I’m sobbing

[@lordcawdorofmordor2549]

I can't believe the fanfic writer managed to spin a heart-rending gothic romance out of a Folgers commercial

[@h0td0gwater]

I wish I couldn't believe it, but it's AO3. I know what they're capable of. (derogetory) /j

[@NinnaGamer]

@@h0td0gwater (derogatory) /j (not really) /j (please help) /j (im stuck in this comment section and cant get out) /j (please) /j

[@TheMissTeddyDoll]

asfsafasfaf

[@h0td0gwater]

@@NinnaGamer 😂😂😂 I hate using tone indicators but they're actually so helpful!! I'm also trapped /gen 😐 (this is a joke)

[@yuuri9064]

Never underestimate fanfic writers... They're magical

[@SarahZ]

finally, real coffee

[@treadmillgaming5963]

So fast

[@renataaristimuno5269]

seeing this notification makes me feel like I’m holding a Christmas mug’s-full of Folgers

[@Oceanatornowk]

Kudos for voice acting the folgers incest fic

[@Eve.v]

you absolutely killed it as libby !! (no pun intended)

[@audunms4780]

Folgers is a bitter brew.

[@Dukeofnachos]

Something that isn't highlighted here is that while this commercial does in fact have it's own category on AO3, a good portion of fics in this category are actually _crossovers_ , with _other incest ships_ (or ships with similarly forbidden love) using this commercial as an alternate universe/framing device. It's actually funny as hell.

[@LunaWitcherArt]

Folgers Commercial AU _wincest_

[@alextherobot456]

The amount of reylo in that tag is crazy

[@witchassbitch3]

Sobbing because I love ao3 I love fanfic culture why are we like this 😂

[@yuvalsela4482]

​@@LunaWitcherArt shout out to randy meeks (iykyk)

[@stvltiloqvent]

I won't lie I'd completely forgotten about this ad until I stumbled upon fics on ao3 under this sub category

[@rapideyemovementt]

I love that CJ either doesn’t know or doesn’t acknowledge that orphan_account is where fics go when the author has ‘abandoned’ them on ao3. I’m glad this author only abandoned it and didn’t delete it though, otherwise we wouldn’t have got this masterpiece of a video

[@JayEyedWolf]

God i love when fanfic authors are gripped in the teeth of "but what if we played that out? What would the conclusion be, really?" and share their vision with the world.

[@ghoullovinbutch]

There’s death note omegaverse fic with more cohesion and clarity of message than this commercial.

[@jabee_balls]

​@@ghoullovinbutch 👀 not to pry but .. title and author?

[@MsFeyCreature]

In this house we respect commitment to the bit.

[@vespernight4236]

I'm reminded of a notorious tumblr post that in essence was 'haha the VA for Tony the Tiger sung the Mr Grinch song! What if they were exes lol' And somebody made a full fanfiction of the two, and I read the first chapter....it was unfortunately very well written.

[@aniyilator]

My favorite ao3/wattpad stories start great and end in tears

[@PoisonxAlchemist]

Am I the only one who thinks it is heavily implied that Matt biked himself off that cliff face to avoid having to come home to confront the reality of what he and his sister were doing? The middle of a storm is such a weird time to go for a bike ride and I feel like the cliff face as a choice of destination was particularly intentional given how integral it was to their shared imagination. The storm created some plausible deniability for his family that it was an 'accident' but his sister was supposed to *know* hence the scene where she discusses jumping out a window with him.

[@jazwhoaskedforthis]

Ooo I hadn't thought about that. Possible.

[@lulucool45]

ding ding ding!

[@Copperkaiju]

Maybe he was just feeling impulsive and wanted to see the place he shared with her. Thought he could beat the storm or didn't even know it was coming. The mom said the storm came while he was already out. I don't remember the part when he says "she should know"?

[@BNRmatt]

Fffffuuuuuuu-

[@andrewblair370]

i thought this exactly!!! he lived there for so long too it’s so suspicious he’d just accidentally bike off a cliff

[@coena9377]

I was just thinking about how we don’t have enough video essays analyzing the 2009 Folgers incest commercial.

[@pinkimietz3243]

I've seen two!

[@chandra_creator]

@@pinkimietz3243 Not enough.

[@frackingfluidinjection]

I don’t need any more. I don’t think any other analysis of this commercial could have me sobbing on the cold floor of the coffee aisle of a Walmart like this one.

[@Sevenpuddingsx]

Ask, and ye shall receive

[@carleeelizabeth]

truly we didn’t!

[@jauxro]

The cut to screaming "LET'S GOOOOOOO" in the middle of reading fanfic 😭 I've never seen it captured in video so well

[@jadedtoday]

"ah, real coffee." "no, just folgers." maybe one of the most metal things ever written.

[@Cheyne_TetraMFG]

I think if anyone is to blame for how incestuous the commercial comes off, it would be the editing. Yes, their looks are sincere to the point of feeling romantic, but I feel like the way things linger and the intercutting of close-ups adds to this sort of “will they won’t they” feeling.

[@BlisaBLisa]

the commercial rly is a fascinating example of how these microscopic nuances in human interaction as well as cinematography/filmmaking matter so much in communication. it should be taught in film schools

[@Alex_Barbosa]

Unironically good idea

[@Soma2710]

I just talked to the wifey about this commercial, and I was 100% sure that EVERYONE knew they were fuckin. She apparently never went there with it. We were both in our 20s when it came out, so she’s just obviously a better person than I am.

[@BlisaBLisa]

@@Soma2710 tbf i first learned of the commercial in the context of someone reacting to it as a weird incest thing, so i went into it with that expectation and im not sure i would have thought that otherwise. but i think its fascinating the sheer amount of people who saw it that way, clearly it must have communicated it enough that so many ppl saw it

[@margoalex.]

fanfiction is so rarely respected or taken seriously as an art medium that it absolutely made my day to see someone take it seriously and in earnestness, especially considering the taboo (and kind of funny, lets be real) canon it’s working off of so god bless you I hope you’re taking care of yourself CJ

[@wtry69]

It's prose feels better than it should.

[@malum9478]

i have the same take with this that i have with regards to "people don't take gaming seriously" or "people don't take anime seriously": people don't take them seriously because the communities and the majority of output are very unserious. and not just in a "it's for fun" type of way but in a "are you fuckin serious rn" type of way. i've read a couple of really REALLY good fanfics, even based off of dumb ideas, but a lot of fanfiction isn't terribly interested in being good art, being well written, being interrogative etc., so much as it's interested in being a mastubatory(sometimes literally) exercise. like, let's be real here: the VAST majority--like 98%-- of fanfic is dogshit. fanfic has a lot to offer the world, but the culture of fanfic isn't particularly ripe with this potential. like, how much of fanfic is essentially just a way to dump whatever your hyperfocus is out of your brain and onto a page? it may be reflective, but good writing? good ART?? i'm not convinced.

[@river_brook]

​@@malum9478 you could say the same about a lot of different art forms if you look at it that way the thing about fanfiction that's distinct from video games is that "video game" is a medium like how "animated movie" is a medium, and I think looking down on "video games" as a whole is moreso out of ignorance for what that term encompasses whereas fanfiction is a subcategory of writing that explicitly exists on the edge of the mainstream. It's a haven for writers old and new using existing media as a jumping off point for narrative exploration, as well as a cesspit for all the garbage that doesn't become Official Media for a reason, and it cannot become "high art" lest it lose that accessibility and freedom. the fact that most all of it is garbage should be its selling point

[@markstanley6565]

@@malum9478 Sturgeon's law, friend. 90% of [fanfic] is crud, but 90% of *everything* is crud. And the best of it is just as good as the best of any other art.

[@cubedkiwis]

my god, fanfic authors are such insanely good writers. literally making a, not even a minute long, commercial into such a good piece of writing that had me verbally reacting throughout the whole thing

[@FurTheWorkers]

This Folgers' incest commercial fanfiction (Jesus, that's a phrase I never expected to ever utter in my life) sounds better written than a lot of published novels.

[@wuraolaolagunju]

FANFICTION?!!!😢

[@human_collector0]

you take that brainless take back right now.

[@alarcon99]

And now I want to use that phrase as a ChatGPT prompt and see what happens

[@stvltiloqvent]

Most good fics are

[@romankotas448]

@@wuraolaolagunjuWe have such wonders to show you…

[@lern2reed]

I went from being kinda grossed out to being genuinely invested and heartbroken by the end of the story. I hope the author is getting paid for their writing now.

[@nbucwa6621]

I actually just saw their account as I was browsing ao3 the other day. I thought the name was interesting but passed on the reading the fic. What a coincidence to see it here of all places.

[@luvstrukkandbroken]

@@nbucwa6621 “The "orphan_account" is the specially created username and default pseud for any orphaned works on the Archive of Our Own ( AO3 ). All orphaned works are permanently transferred to this account. Any comments or replies the creator may have left on the work before orphaning are also transferred to orphan_account.”

[@tiiapirkola2586]

Actually Orphan_Account means that the original writer has deleted their account and AO3 has archived it with this account for all the works that don't have author anymore

[@mollusckscramp4124]

Fr, if all those borderline illiterate stories on wattpad keep getting picked up for 5 part netflix series I don't see why this couldn't hahaha

[@artemisiakyrell7727]

@@nbucwa6621 Following on from what another user said, this fic also could have been "orphaned" from the writers actual account, effectively preventing that authors work being associated with their name or other fics. It's very fitting imo that this beautiful story about a shameful, forbidden love was written by an author too ashamed of their work to have it associated with them.

[@jakek1735]

I love the weirdly-specific fanfic genre of "take a premise that seems like we're all just gonna have a laugh at how weird and gross it is, but then get WAY too heavy with it"

[@Very_Okay]

it’s been 64 years and the wait was worth every minute

[@caxolog]

and you were the 64th comment!

[@theblakemachine9652]

you didnt even finish it

[@Very_Okay]

@@theblakemachine9652 i was referring to the serotonin from getting the notification

[@peribow]

i thought you had finished it and were writing from the soul of the girl in the fanfic dying

[@rat3905]

​@@peribow I started to have dreams about CJ uploading a new video 😭 like every week

[@chess77]

I was not expecting such a thoughtful analysis of a fanfic when I clicked on this video. It made me so happy to see fanfiction being treated seriously as the artform it so often is. The incongruous nature of all this being about an incestual coffee advert is just the icing on the cake.

[@bisma1352]

Yes so validating, like i have been devasted by fics and then never able to tell people the pairing or the medium is awful and then there's CJ giving it's story beats and verb choices the serious highlight it deserves regardless of if its about a forgers coffee commercial lol

[@mjp121]

So good right??

[@Kayworx]

I really appreciate that you chose a fic by an orphaned account to react to - it feels like the ethical way to make these kind of videos. Because there’s always going to be a percentage of viewers who don’t understand boundaries who will want to go and harass the writer of the fic, or even just comment “I’m here because of CJ’s video!” and using a fic from an orphaned account means the writer doesn’t have to deal with all that nonsense.

[@jazwhoaskedforthis]

Good point, but I wonder if he would've chosen any other fic though when there's THIS ONE?

[@ItsAllNunya]

Yeah I admit a spark of terror went through me at the thought of assholes harassing an active author because of a KZbin video. Happens and it shouldn't.

[@Blueeyesthewarrior]

I had no idea AO3 even had that feature until you said this. That’s a really nice way to preserve stories while allowing their authors to not deal with it.

[@katback1678]

what is an orphaned account? I have been on Tumblr for a while now, so I know about AO3 but I haven't used it

[@tkarz704]

​@@katback1678it means the author disconected the fic from their account. But chose not to delete it

[@shewho333]

I’m an old person and I remember the 1985 commercial very much, because I lived in an abusive household and all I could think was that I wished I had a big brother like Peter to come home and rescue me at Christmas time. I don’t know how this channel found me, but I’m almost afraid to finish the video. I will, since I think this is going to be fascinating and horrifying. You are brilliant. As an aside, a few years ago, crushed tires were allegedly found in Folgers coffee in the form of big black hunks of rubber floating on the top of used grounds.

[@nbucwa6621]

I NEED to know your thoughts after finishing the video now lol

[@Condorito380]

As a dude who was a kid who never got rescued I feel this hard. The parasocial relationships with the people in the TV and books were more real than anything else out in the noise. I hope you found somebody to rescue you. I hope you found or are working to be the person to find somebody to rescue.

[@niteblooms]

perhaps it was... bike tires

[@stjeep]

​@@Condorito380im 19, begged for help since i was 14. nobody cared. im going to end things soon because i have no hope in my future

[@jjanggulane]

@@stjeepplease don’t. i’m sorry i can’t promise you that things will get better, but i hope you remember that the world is capable of giving so many good things. from my screen to yours, i’m sending you so much love 🫶

[@ThatVeryLoudGirl]

My sister came back for Christmas this year from 4months away in Africa and South America - I came in and she was on the phone saying she felt like " a big fat slut" and I said she wasn't fat and then I choked on some bread thinking I was hilarious. Sibling energy.

[@aformist]

You just killed me, I'm choking with laughter 😂

[@witchassbitch3]

Classic sibling interaction

[@zerjiozerjio]

Now that’s long-distance sibling energy that requires no shipping!

[@2cat4life]

truly the most sibling to ever energy

[@emilyrln]

stahp i can't breath 😂😂😂💀

[@christinanikolaidou5389]

Oh my god. The revelation that CJ knows what ao3 is, uses it, and yet presumably does not know that orphan_account means that the actual author threw the work into the void so that it is still up but remains unattached to their name is, somehow, very fitting. Treating fanfiction like proper art (which is an objectively correct assessment) is also very fitting. Thank you for this lovely new year's gift to the eternal.

[@raphaellaS2]

The link in the description says it's anonymous, so I think he knows

[@morgantrias3103]

I assumed they do know and treat orphan_account as a sincere username as a joke, which I enjoy

[@13realmusic]

Oh, so it’s an abandoned account? What a sad naming device. This story was great to despite the fact that incest usually gives me the biggest ick.

[@st4rz.of.perdition]

@@13realmusictheir account is probs still up but the work itself is orphaned and all orphaned works show up under that name as a placeholder

[@ezgolf1764]

@@st4rz.of.perditionthe account behind this fic has been gone since 2017, they orphaned all their works in 2016 it seems

[@plushdragonteddy]

i can’t believe cj was justified in doing a dramatic reading of a folgers fanfiction for half the length of the video. the rest of the video wasn’t distracted from by the fanfiction, the fanfiction was the REAL MEAT. what the actual fuck jfjdbdb

[@zort4747]

my friend talked to me abt this and warned me to not watch the video bc I get triggered when incest is justified lmao

[@mr._otis9840]

IKR?!? I thought they we're making a joke!!

[@MaddyRose1998]

“She heard him call her name through the thousands of miles between them” DUDE I have chills for real, I need to read something that’s not coffee commercial incest from this person, they’re incredible.

[@alexisb3829]

Fr!

[@Saphia_]

Let me know if you find them cause I'll read anything by this author (uhh.. coffee commercial incest not withstanding). I don't even need to know the original fic.

[@Saphia_]

@@AG-up7kx Wait, what does orphaning the fic even mean?

[@inkylynx2777]

@@Saphia_ When you orphan a fic on AO3, it means the fic is still up, but the author has disassociated it from their name. Since AO3 is an _archive_ (literally in the name) this is meant to keep fanfics that the author doesn't like anymore available for future readers while giving them the peace of mind that it's no longer associated with them. So for this example, the original author didn't want their name attached to this well-known fanfic anymore and has cut ties with it. The only way you'd know who wrote it is if you'd read it before it'd been orphaned and remember the username.

[@meltingmug]

⁠@@inkylynx2777 Wait, doesn’t the Internet Archive have backups of most pages? If there’s a backup from before the fic got orphaned, wouldn’t that have the author’s actual username on it?

[@gysahl]

"the thing that killed your spirit kept your body intact" is way too raw of a line for a video about the sibling incest coffee commercial and i am in shambles

[@hannahyamauchi839]

That was an INTENSELY well written fic considering that it's based on a 45 second commercial for instant coffee. Hope things get better or at least stops getting worse for you, CJ

[@llcdrdndgrbd]

Oh this isn’t the instant version, it’s the ground “real coffee” version That said, don’t even get me started on the Nescafé twins

[@chocokittybo]

@@llcdrdndgrbd please I beg of you get started on the Nescafé twins

[@isadora6092]

@@llcdrdndgrbd there are nescafé twins????

[@grey_4]

​@@llcdrdndgrbdpatiently waiting for the Nescafe lore

[@lunasmith9367]

@@llcdrdndgrbd I NEED INFORMATION PLEASE

[@andr0id.eighteen]

"Sibling love looks like co-conspirators" is the truest thing I ever heard in my life.

[@K-bb2bc]

The observation that she says “Sister!” like she’s a Pokemon made me laugh so hard that I instantly had to like the video. Between that and the chilling, heartwrenching tragedy that followed, this is maybe the widest range of emotions a youtube video has ever instilled in me

[@skyesu4706]

a fact about the functioning of ao3 that adds another layer to this story is that orphan_account is not the author’s username. When a piece on ao3 is “orphaned,” that means the author chose to have their authorship omitted from the work and essentially abandoned it with no wish to have it associated with them anymore. Whoever wrote this fanfiction published it and, after however much time it took, decided that this was not a work they wanted to have under their name. A rare occasion where not crediting the author is probably for the best

[@jazwhoaskedforthis]

That's interesting. I wonder if they'll ever come across this video.

[@Blueeyesthewarrior]

@@jazwhoaskedforthis I hope they see it in passing and that CJ saw the beauty in what they created.

[@FlyoverStatePark]

I lost a sibling last May and I came to this video today to avoid processing some complicated grief I've been experiencing this winter and I'm both pissed off and happy that you made me feel so shitty with this video. I've been having trouble with life moving on... the first Thanksgiving without her... first birthday without her... first Christmas... Everything feels wrong... And some of this story is putting that into words (NOT the incest bits). Anyway, I really hate that a comedic think piece on a well written incest romance fanfic is helping me process this, but there is it. Thanks and fuck you for making me cry today.

[@chiaracoetzee]

So sorry for your loss. I hope you'll get to a better place in time.

[@rickelijah4270]

God......no life works in mysterious ways.

[@aliendeathrocker]

I'm so sorry for your loss.

[@lizc6393]

I know at least for me, it didn't ever get better, but it got easier. Lost my pookie to suicide in 2013, I often tell myself I should be over it by now but I'm not. Grief's a hell of a thing. What I'm saying is I'm sorry, and I genuinely pray you process, heal, and find some sort of peace in her absence. Much love.

[@aj27turquoiseskies]

I’m sorry for your loss.… please process your grief in a healthier way with a trained professional as well

[@mccluskeytom]

Hi CJ, I'm very sorry to hear that you haven't been feeling well lately. As a middle aged straight cis man living in Ireland I'm not sure what I can do for you but you're a very talented and special young person and you've made another great video here. Having said that, I would recommend less incest porn. Lots and lots of love from Ireland. We have no folgers coffee here but this was a good short story.

[@turner15]

“I would recommend less incest porn” amazing

[@4c_aperture]

I support you w this comment ❤ but also “I would recommend less incest porn” nearly sent me to glory 😅

[@bkminchilog1]

😢

[@outbakjak]

Lmfao. I can't tell if you're serious with the incest porn comment or not. Since I'm not sure, I'll just say: I don't think it can be inferred that CJ is watching incest porn based on them making a silly video about an old Internet meme. BUT I'm glad you care about them. Give all the support you can + maybe Patreon ;)

[@harper5378]

The cackle I let out

[@roserocksrapidly]

Random ao3 fic posted years ago and orphaned by the original author that you start reading out of morbid curiosity and come out the other end genuinely affected by is such a specific experience and I'm glad to know it doesn't just happen to me

[@SaiScribbles]

I'm most insulted by him calling Folger's "real coffee" after having just come from West Africa.

[@TreeHairedGingerAle]

Agreed!

[@demongirlfriend]

SAI??? FROM THE ROASTING THE SHIT OUT OF LILY ORCHARD VIDEO????? IN MY FOLGERS INCEST SHAKESPEAREAN TRAGEDY FANFIC VIDEO ESSAY COMMENTS SECTION??????????????????

[@AxlPatrol]

Incest be damned, the worst thing this boy did was pedestalize low-shelf mass market coffee.

[@mr.b89]

Realest shit anyone's ever said

[@embroideredragdoll]

No literally, he joke about how “bad” west African coffee was despite West Africa being a Huge importer of coffee

[@anastasiagreen666]

as a person who fell down the folgercest rabbithole and read the entire ao3 tag you have no idea how exciting it was to have you talk about a home for all seasons, unironically one of the most beautiful and devastating pieces of fanfic i've ever read

[@HelloHello-zk4el]

cj rambling at me as their boob threatens to fall out of that dress for 45 minutes straight is the balm my soul needed today

[@llcdrdndgrbd]

If it weren’t for the glass of wine their whole posture would give me “5 year old getting bored at church” energy

[@pepto8718]

I was way more fixated on the red wine around all that white.

[@technopoptart]

@@llcdrdndgrbd if the wine was juice in one of those plastic squeezy bottles it would still hold

[@mirandawhittaker8481]

Chaotically drinking red in a white dress seems very Kate Bush...

[@RandomGuy2_Electric-Boogalo]

I have to say, there's a reason that if I was to be asked "who was your first crush" I would have to say "that lady from that folgers commercial (you know the one)." The way she says "you're my present this year" just oozed a perfect storm of both melancholy and legitimate longing. It was so palpable the even a pretty young me felt both protectiveness and empathy towards her. It was almost like the child version of me longed to hear that combination of emotions towards himself, and that prospect made him crush so fucking hard that even today, I can hear that line and say "oh yeah, no wonder kid me had a crush on her." As an asexual dude, it's weird trying to describe a non-sexual crush, but that's pretty much the best I can do lol

[@DeathnoteBB]

A non-sexual crush is called a squish!

[@Feasco]

do you imagine yourself as the older brother in this scenario

[@kdkorz10211]

@@DeathnoteBBA crush is already the romantic one, regardless of if there is also sexual attraction or not. A squish is for platonic (friendship) feelings. Sincerely, your friendly neighborhood allosexual arospec with a special interest in LGBTQIA+ terminology

[@RandomGuy2_Electric-Boogalo]

@@Feasco I'm not kid me anymore. I don't know exactly what I was thinking. All I know is that kid me became infatuated with her after hearing her say "you're my present this year." I don't recall "imagining" any "scenario" in the first place.

[@DeathnoteBB]

@@kdkorz10211 Tbh yeah, I just didn’t feel like elaborating at the time after I realized it was kind of inaccurate and hoped someone else would 🤣 It was like midnight or something. So thank you

[@chandra_creator]

I love how you took the "dash" so seriously. Someone already mentioned how nice it is to see you take all the pieces of media you talk about seriously, but the "dash" thing specifically stands out to me, because it makes me think, "yes, when I myself put in little details like that (example: paying attention to line breaks & how the blocks of text are all divided among each other to create this sense of space and/or crowdedness [this sentence is VERY cramped, for instance; crowd in a small room]), someone will notice it. Probably only subconsciously, with a sense of 'suffocating atmosphere' or 'emptiness' or the like, which is good and means the technique is working its magic on someone who doesn't see behind the veil. And someone _can_ notice things like that consciously, that's like fuck yes you recognise the craft that went into this, _and_ now I'm certain that the effort went into the craft was worth it."

[@ЖеняШевченко-н3с]

You are talented and thoughtful, i respect that

[@PauLtus_B]

It's a beautiful meaningful pay off using an initially only practical tool with incredible artistic intent. It's rare and honestly masterful.

[@AammaK]

Someone like this fast please, I’m at the devil number

[@asmrcowboy]

The '09 commercial came out when I was a tween and it was EVERYWHERE. I remember ranting to my older siblings about almost exactly everything CJ analyzes here except nobody cared about my criticisms. This video essay's existence is effectively validating and healing my inner child

[@nicolechen9316]

This is a beautiful comment and I’m happy for you

[@milos1967]

One Big thing I think you missed with the whole "creepy" debaucle is how the ad doesn't just portray what seems like sexual tension between two siblings, but how that connects with the way that the ad establishes that they're siblings. As you mentioned, she just says "sister!" to him, and that's supposed to show how she's his sister. And they have to keep saying it outright, because from the context of the scene that isn't the way that it seems. You combine that level of crumby writing with the incesty overtones, and it gives the whole thing a real "what are you doing, step-bro" type energy.

[@AcetylsaliciIique]

@@thegodplace7887 Well, there is absolutely nothing in the ad that says he isn't. If it makes it better for you, you can absolutely make it your headcanon.

[@spiritsfollow4976]

Also the CINEMATOGRAPHY omg. In the language of film, those intimate close ups on their faces scream “romantic tension”. The DP is the real culprit here.

[@Kimshu6]

Honestly could've made her a long distance lover who the parents know well enough to let stay at the house while they all wait for him to get back or even made him that and they're just her parents but god, the near lip biting, the checking each other out, the weird amount of tension and panic as the parents come in. Oh and the weird implication of, once the whole incest thing is in your head, even the introductions looking weird. As if this sibling relationship has been going on for quite a while as he looks at her. Could've also done a "hey sis" at his intro but that wouldn't un-weird the latter half of the ad

[@jackhurds6157]

I think you're close. What really makes this ad feel creepy is not really in the vein of "What are you doing step-bro?", a cultural artifact which implies sister to be at once unaware object and participant. Instead, sister becomes subject, placing the bow on Peter's sweater, embracing her agency, but in so doing exposes us, the audience, to a moment of intimacy. What make this feel "gewwwww" is that long before Mom and Dad come down the stairs, these two have already been subjected to our voyeuristic gaze. We as audience recognize that what we see is moralized as wrong, we think surely they must as well. And that feeling of shame they must feel, for Folgers to expose it to us, without these siblings', these lovers' consent. That is what's creepy. Or I just wrote all that because this is still the funniest thing to happen to "the culture" ever, and I love pseudo-illectualizing.

[@SonicDrift1]

Her having to state out loud that she is his sister implicitly makes clear that there is a deeper connection between them that has been going on for some time that they have to make a conscious effort to hide for the sake of decency in public.

[@traceacex]

The way this is the true embodiment of what fanfiction is: somehow deeply moving but also still batshit insane and more than a little inappropriate 😂😭😭😭

[@sydssolanumsamsys]

how is it innapropriate? can art not speak of taboos?

[@saltypineapple8371]

@@sydssolanumsamsys think anybody would describe the smut chapters as inappropriate in the most uh.. general sense. not saying ur wrong, just saying the connotations of the word is like describing something as ugly (but still appreciating it)

[@vlad5042]

@@sydssolanumsamsysi mean its somewhat inappropriate in a literal sense cuz its exploring those taboos thru the lense of what was intended to be a wholesome christmas commercial for ground coffee aimed at families. but that doesn't mean its not also great lol it just adds a bizarre extra layer that makes the whole thing a little surreal.

[@ptrckhnghn7676]

@@sydssolanumsamsysyou’re trying to be so deep

[@sydssolanumsamsys]

@@ptrckhnghn7676 put a medicine cabinet in your dinner

[@MusiciansRule07]

Anytime people say that fanfiction writers aren't valid, I'm gonna remember this video. In my 15 years of reading and writing fic, I've never heard of a more gutwrenching and bittersweet story...and it comes from The Folger Commercial (TM). I hope the author is doing well today and they've come up with an original idea so they can get published because their fic sounds better than 95% of what gets pushed out to the masses today.

[@curiosityunbound5460]

Fanfic writers are doing the lord's work, however just like the lord their work also sometimes results in horrifying atrocities.

[@SarahEtc]

my tinfoil hat theory is tazmuir wrote it

[@stvltiloqvent]

Wait for real...... I've been reading and writing fic for the same amount of time and the number of fics I'd put on the same level as this one in terms of emotional impact is in the double digits, if not in the hundreds Y'all need to read more.......

[@oliviaann9946]

​@@stvltiloqvent seconding this! there is a Lot of great writing out there and it's often not the most popular fic in the tag

[@ActuallyAnanya]

This fic does seem genuinely well-written and planned out, but in 15 years you never found anything more heartbreaking than this? That's honestly kinda wild to me.

[@betterretromess]

Been having a rough go of things IRL, lately, and waking up to a nice CJ The X vid is just like having incest coffee with my sister or whatever

[@just2607]

I just want you to know that "or whatever" is perfect and it made me laugh

[@MsOkayAwesome]

This comment made me laugh out loud

[@nik41797]

joining the others in the replies to share that i also laughed out loud at this

[@manofteal79]

In this episode of CJ the X we got: - A masterclass in semiotics and its (sometimes) unwanted consequences; - A lesson on how to make good literature out of taboo topics; - A stellar movie recommendation. Amazing video as always.

[@cerrax]

CJ is reaching HBomberguy levels of how deep and meticulously he can weave a truly gripping story from the simplest prompts. Shine on you crazy diamond.

[@martymcflown3707]

This is going to be a weirdly heavy comment, but we had to put our beloved dog down last night and seeing the line about Libby eventually forgetting the sound of her brother's voice made me start crying again. I can't believe I'm here crying about the incest Folgers fanfic.

[@musicenthusiast5328]

May you and your loved ones find peace. I'm so sorry...

[@Razmajae]

I lost my brother 2 years ago to suicide, it’s a very real thing that I fear because I don’t have any videos of him.

[@irishalchemy]

I'm so sorry to hear about your dog. I lost my girl a few weeks ago, it's incredibly hard. I wish you so much hope and happiness!

[@anastaciyaknoll]

honestly those feelings find you in the strangest of circumstances. much love to you

[@CapPotato388]

@@Razmajae i understand your fear perfectly. i lost my sister 5 years ago for the same reason and for the first year, i didn't realize i had voice reccordings on our Whatsapp chat. I eventually realized and it destroyed me the first time i heard her voice after losing her. I have made like three different backups because it terrifies me to never hear her again. It sucks and i'm sorry for your loss.

[@beebupp]

the "I like your shoelaces" just thrown in there with no warning just slapped me across the face with a brick

[@sparkedoutagain]

published in 2011.. a simpler time..

[@dolores111]

Fuck... Why am I getting jealous of the artistry of a fanfic of a weirdly unintentionally incestuous coffee commercial

[@sinnamonshoggoth2928]

What really gets me is that that fanfic is such a good representation of sibling incest (which is an incredibly strange thing to say). Libby and Matt aren’t mocked or shamed, their love is real, but it’s also not fetishized or glorified. Their relationship is distinctly unhealthy, but in a tragic way rather than a disgusted way, and the kindness inherent to that depiction is fascinating to me. Libby and Matt’s relationship couldn’t work, and it shouldn’t work, but they want it to so badly that they reshape their realities to suit it. 11/10 fanfic, truly the next great American novel.

[@Emma-Maze]

You put it pretty perfectly

[@cjhunt9532]

it's also only really "unhealthy" insofar as social context makes it impossible to maintain there's nothing intrinsically unhealthy in it

[@someonewithaphone3108]

​@@cjhunt9532 Yeah, like, as long as they use birth control, who are we to judge? Just another couple of weirdos, they aren't hurting anyone

[@idekisthisnecessary]

⁠​⁠@@cjhunt9532matt and libby’s love isn’t the unhealthy part, they genuinely care for one another. but the the relationship is taboo, which forces them to keep it a secret. love can be extremely intense, and being forced can hide their connection can be isolating. the secrecy is what makes it unhealthy, since it separates matt and libby from the outside world. the outside world could never understand their love, which forces them to only have each other. the unhealthy aspects are sprinkled throughout the text, showing how both matt and libby can’t connect with people on the outside as well as they used to. but it is extremely prevalent when matt is gone. libby has no one to confide in after her brother’s death, since no one could understand the loss fully. libby lost both her brother and her lover, which is extremely taboo. this secret drives her away from her family, and they only she can get is from talking to a fictional version OF HER BROTHER. because no one but him could ever understand, which makes her completely isolated. and even after her suicide attempt, the only other person she could confide in is her therapist. and obviously, the therapist won’t give the ok on incest.

[@AGothNamedWednessday]

I deeply appreciate the acknowledgement of good fanfiction, it gets a bad rap, but there is some damn good fanfiction out there. And this fanfiction does exactly what fanfiction does best. It takes a pre-established world and/or characters, something familiar so you dont have to spend time creating them in the minds of your readers; and tells a new story with them, or in this case expands on the story and improves it, fleshes out the world and characters. Fanfiction is truly amazing in what you can do with it

[@sofiadragon6520]

There was a post going around Tumblr to the effect of: Fanfiction can afford to go deeper into lore and character development because it doesn't have to waste time setting the stage and introducing the actors. Like the old Fables and myths that got retold fireside every year, we know this place or these people already. We know who Loki is, or Harry Potter, or Captain Kirk, or Darth Vader. Just naming the character tells you the setting unless it's vastly changed, and even then it is often changed to a familiar trope. Act 1 in the conventional story structure was told to the audience years ago, we can skip it and get right into the meat of the story where the life lessons, the themes, and the commentary on the shared human experience lives. I'd never send a mob to someone else's door, so this user name is my pen name. Sure, the X rated stuff is fun, but what I love is the deep dive Gen fic that revels in building out the fuzzy corners of the cosy fictional world's we enjoy escaping into. Even if the setting is litteraly the worst place (Helluvaboss, all the dystopias) it's familiar and that's comforting enough that really dark themes and terrible ideas can be explored in a safe space. Was Severus Snape grieving a codependent friendship or pining for a unrequited love? What would it look like if all the plotlines and themes from Civil War that Disney didn't want to touch had time to be explored before Thanos appeared to make petty conflicts like fixing a broken authoritarian police state vs embracing vigilante justice that collapses tunnels on top of civilian traffic dissapear. My longest fanfic is about a genderqueer character figuring that out with a background of political drama and what a socialist absolute monarchy might look like when it's at home. Fanfiction contains multitudes.

[@jorieshouse]

Speed runs to AO3@@sofiadragon6520

[@cidevant002]

I understand the struggle for the actors, especially the woman, in this situation to see a work they did so grossly misrepresented with intentions they never wanted to be seen on it. But if I was Folgers, I would be thankful for the meme because I would literally have no idea that this company exists at all if it wasn't because of the meme. The biggest blessing you can ever get as a company is to be remembered like that and not because of something malicious you did. Like, at most you can say these people were too innocent for their own good, and you can't really hold that against them.

[@emperilu]

"Their love might be authentic, but the premise was flawed." Brilliant.

[@KingAlbert420]

i love fanfiction, i love that AO3 provides a space for a folgers incest commercial fic which is structurally and thematically complex

[@jcpichuts91]

the dramatic reading of the fogercest fic that underscores the inherit ROMANTICISM of the situation is exactly what I needed to get me through the week

[@calipigeon]

You could even say it’s the best part of waking up

[@Entityyy303]

I’ve lived in the uk my whole life and have never heard of this company or either of the commercials, but I can honestly say this was an ethereal transcendent experience. Unironically the best fan fiction I’ve ever read. I found myself questioning reality by the end. CJ, your performance was impeccable. Thank you Libby and Matt, thank you Peter and Sister, thank you Folgers. Truly life-changing.

[@DimaJeydar]

Me, sleep-deprived reading this at 6:30am

[@TheAngryMarshmallow]

​@@DimaJeydarme at 6:03 am 🤝

[@MaraPyre]

i didn't expect this video to be a video that would make me sad. my brother passed away in November from an accidental fentanyl overdose (⚠️ our relationship was Not Like This ⚠️), but my biggest regret has been how little i talked with him while he was alive, just assuming that we'd be able to catch up years from now when we would both be in a more stable position in our lives, and building that eventual reconnecting up in my head in a way that I'll never be able to experience now.

[@loops8274]

My brother died in October 2 years ago. I also was counting on both of us stabilizing a bit and reconnecting. I thought we had so much time. And then one day he was just gone. This video hit so fucking hard. It hurts how much possibility was taken

[@plushdragonteddy]

@@loops8274thank you guys for writing about your experiences here; i need to call my sister more.

[@Razmajae]

⁠​⁠@@loops8274thought I’d jump In as well, my brother committed suicide 2 years ago in November. This was after he cut my family off and stopped talking to us for years because of discontent inside himself and with us, he was adopted at a late age and it made him have self identity problems. I was adopted as well but as a baby. The last I talked to him I was 13 it was Easter, he died and I was 17. 4 years of nothing, that whole time I just assumed he needed time to find himself, maybe when I was an adult I could reach out, but that was all taken from me when I got the news, now I just wish I had found my way back sooner. And this video hurts because like you’ve said, the possibility of things one day being better for us was taken with it. But I know your brothers as well as mine wherever they are now, if you believe in heaven or not, they never would have wanted us caught up on what could’ve been with them. But rather they want us to keep growing through and without them, I keep you both in my thoughts and prayers .

[@karak962]

my brother had a heart attack in November and although he survived it was very scary. I have almost lost him many times due to mental illness and it was very scary. I am wishing you the best and if you want to talk to someone you're welcome to ask for my social media!!!

[@user-kx5en8dg7u]

im so sorry for your loss. i hope you are at least able to take comfort in the time and moments you two did have before he passed ❤

[@dany_l]

spotify (thankfully) doesn't have comments but i don't see anyone mentioning it here either: CJ, THE EP FUCKS SEVERELY came for the folgers incest ad lore, stayed for the banger that is "ovegrowth"

[@vaporeonice3146]

I started listening to CJ’s music after watching this video, and it’s SO GOOD oh my lord

[@KheldarLars]

This is my first introduction to you. This was honestly incredible. Thank you for laying out the history of the Folgers incest commercial, and thank you for outlining this bewildering and beautiful fanfic so dramatically. I cried, I really did. You have a new subscriber. I have no idea if this is your normal content or if this is the most "normal" of your content, but you're rocking that baby doll cut dress and I am here for more.

[@XerxesTexasToast]

Please backwatch more of his work. It's so goddamn good

[@clarab325]

cj is genuinely my favorite creator on here, if you watch back the rest of their videos ur gonna find some truly brilliant shit

[@chandra_creator]

definitely watch more (i was introduced w/the neurosis of cat valentine but bo burnham vs jeff bezos changed me), you will end up watching & rewatching these vids over & over

[@biharcourt]

Please watch Bo Burnham vs Jeff Bezos, I'm begging you 😊

[@mossydog2385]

Same....

[@ElysianLys]

As somebody who literally participated in Folgerscest events, to say this was like a shotgun going off is a massive understatement.

[@smileyghostkat3068]

Please elaborate on what you mean by events!?

[@joshuaannis7718]

EVENTS?!

[@ElysianLys]

@@smileyghostkat3068 Sure sure, so in the wider fannish community, lots of folks host small events like gift exchange or themed weeks for creatives to write/draw and participate together. One of these is called "Folger's Flash," a 72-hour challenge to give your assigned partner a gift, with the one caveat that it MUST involve incest in some form or fashion. There were dozens of fandoms present, but the crown jewel was the commercial that started it all. If you ever trawl the AO3 tag for the Folger's video, some fics will be listed as part of a collection or event, so you can see how many people were inspired by this sincere oddball of an advertisement. It might not be your cup of coffee, but I think there's something beautiful about folks who come together to appreciate their little niche through the act of creation!

[@anothergirlonthesubway]

The people must know what Folgerscest events are/were!!

[@martinebonita2658]

​@@smileyghostkat3068 Probably they mean like fanfic yuletides and chocolate box events,

[@FeltNokia]

You just made me read an incest fanfic about a coffee commercial. I'm not going to get that back. Thank you so much.

[@trudyannbuckley]

As a (very ameteurish) fanfiction writer on and off, I am shook that this video was half about a fanfiction. Imagine. Having your work read, understood, and then summarized to a large audience.... and being a fanfic writer seeing that happen to your work... I bet this writer is on the moon to have been understood so completely.

[@moonsigil]

Or embarassed. The fic is orphaned after all.

[@noam3561]

sorry to hear about the relapse, glad to see you in my youtube box. for real i have ocd or something and my mind consistently latches back onto moral thought policing in times of stress (like january) so it is genuinely a huge positive influence on my mental health for me to watch you talk about something a little fucked up and taboo neutrally and with jokes. thank uuuu and good luck forever

[@pyro-0438]

i also have ocd! i was diagnosed recently and this video resonated a lot with me as well. i want to let you know that you're not alone in this moral thought policing - 44:59

[@lucyarisato6850]

The flashbang of words that come into my inbox is always a treat. Thank you, CJ.

[@Tolkien5045]

Such a strange, powerful, and beautiful video. Something I really admire is your ideal of taking art, every piece of art, seriously. It's easy to be like "haha folgers incest commercial" and just end it there, and I'm sure you could make a hilarious video on that, but you took took a step further and talked about the fanfic that took the artpiece seriously. Hope the depressive season passes fast for you bro

[@TheBennifactor]

"Thanks, I stole them from Joseph Biden, saRAH~!" killed me omfg

[@twistysunshine]

I am so obsessed with your detailed review of this incredibly well done fanfiction. I love your dedication to art no matter the source- from oddly designed commercial to fanfiction of that commercial. Also that fanfic was genuinely very well done holy shit

[@DjurslandsEfterskole]

This was genuinely amazing. Thank you so much. Massive shout out to Cathrine Comb for her genuinely great performance. Massive shout out to orphan_account for a captivating and genuinely beautiful story. And massive shoutout to CJ The X for tying all this together and presenting it in a way that let all the beauty come to it's right

[@magpieroost]

fun fact: orphan_account is the ArchiveOfOurOwn account that is assigned fics that people want to abandon! so except in people's memories of before it was abandoned (orphaned, hence the username), we have no idea who wrote this!

[@DetectiveOlivaw]

@@magpieroostnot sure why anyone would want to dissociate their name from this, can’t think of a single reason

[@MsQueenOfDance]

The energy you bring to your videos captivates me like no one else does. Full screen, no distractions, laughing my ass off. - CUT TO BLACK

[@Dessi1200]

i know what you are

[@MsQueenOfDance]

@@Dessi1200 ?

[@esobelisk3110]

@@Dessi1200 homophobic dog???

[@TheLadyDelirium]

I was listening to videos whilst playing a game, when this randomly started auto playing. I haven't heard of this creator before but listening to it I was loving the chaotic energy and the funny but strangely engaging subject matter, but when I finally looked at the screen and saw the puffy white dress, fairy lights casually draped around the neck, and the red wine precariously sloshing around I was fully invested. I won't be missing a future upload. I'm thoroughly entertained.

[@MeeYeeWeeWee]

I always had a theory that the actual actors had sexual tension so strong that it bled through the characters and into the commercial lol

[@C_wyoming]

Video essays and commentary are usually kinda my trash media, like, the kind of mindless thing I entertain myself with while doing chores or to veg out at the end of a stressful day, but your work really stands out to me because I come away from it feeling like I learned something about art or grew as a human somehow afterwards and feel motivated to work on my own art. I think what really makes your videos different is that moment to moment, even in the darkest or weirdest or grittiest bits, there's a constant underlying compassion and sense of responsibility to your subject matter and the viewer. I hope the process of making this stuff is treating you good and ultimately a positive thing in your life.

[@justlola417]

That fanfic is like a Romantic novel (like the literary movement not the genre), with the interesting psychological relationship, the idealisation of the characters or the situation that can't stand to the real world, the incest and the divine retribution at the end.

[@thompkins6796]

Yeah, halfway through I thought "This is taking a (literally) Gothic turn." I'm glad I wasn't overanalyzing this more than it's already being overanalyzed.

[@liaspooked4980]

What I love most about this video is how it just captures in such a lively way the absolute joy that fanfiction can be. That incredible feeling when you find a great fanfic in midst of the sea of trash - that one fic that is going to live rent free in your head and heart for days, or even longer if you are really lucky. That giddy feeling of being invested in something that makes your heart pump and makes you feel alive... ugh its so good. And it was amazing to watch it and experience it with you! (I dont have any friends with whom i can vent and rant about fanfiction reading, so it was extremely fun to be able to share it with someone? Even if you dont actually know me, obviously. )

[@fionasangster8433]

literally the way he screamed is the way i scream reading fanfiction, theres nothin like it, the RUSH

[@theysaykillerwhales]

I was so INVESTED! I would have these small moments where I remembered it's the incest folgers commercial, but I didn't care. It was too good

[@the_Fisher_King]

Any recs, I don't know much about them ?

[@martinebonita2658]

​@@the_Fisher_King which fandom?

[@hamilcat1138]

I mostly read trash. Do you have any recs for the ATLA or LOK fandom that might help me read something that isn't trash?

[@sidneykemp1884]

I've been passing by this video in my reccomendations for the past two months, going "an hour?? for the folgers commercial??? idk....." but i am here to say i am so glad i finally watched it. the dramatic fanfiction reading had me HOOKEDT.

[@experienceaeiou]

CJ outright tells the audience that they hate parasociality and intentionally doesn’t engage, yet his fans can’t help but compose comments that read like thank you notes. Their work is so deeply intimate and intense and emotionally entwined with their personal life that, counterintuitively, they expose a kind of raw emotion that vlogging and posdcasts in 2020’s youtube have long since been drained of.

[@heckYEAHman.]

Two equal-sized groups of CJ fans (n=300 each) were selected for an experiment which required them to leave comments on his channel. The CJ fans were placed into a large white box, one at a time, and asked to post as many comments as they wanted on CJ’s videos. Members of the control group were given no reward for posting comments; members of the test group were provided with 100 mL incest fanfiction through a drip-feeding mechanism on the side of the box for each comment sent. Data aggregated from these trails suggests that rewarding CJ fans with incest fanfiction significantly increases the number of comments sent (p < 0.005) and the length of the comments sent (p < 0.01). Researchers also notes that comments left by the test group were far more likely to read as “thank you notes” and mention CJ by name, even on videos where incest was not the primary topic.

[@throughcolouredglasses9300]

You really hit the nail on the head. I want to add anything but you really said it all, in better words than I would manage to find.

[@BNRmatt]

​@@heckYEAHman.Someone understood the God damn assignment.

[@cassandraburns9073]

Ms. Zed acts the ABSOLUTE HECK out of this role. I had read this fic before and this. THIS performance of Libby is cannon to me now

[@jphillips4620]

I know the pain is real, but your talent and personality is really brightening people’s lives. I’m a cis, white, middle aged man who’s also a recovering addict and combat veteran…not exactly your target demographic. But you are so truly unique that my life would be worse without you in it. Take care or yourself. Find what serves you and foster it. Discard the rest.

[@lizc6393]

I like you, I bet you're a cool person.

[@malarkyy]

I can't believe a youtube video of a fanfiction of a Folgers commercial has changed my brain chemistry this deeply

[@Lucifer-Riding]

The absolute respect given to fanfiction and the little nontraditional shorthands fanfiction authors use in this video was joyful and wonderful, especially in a YT space that's kind of cynical about the form. Anyway. I had a really great time, so thanks.

[@V0IDM0TH]

My significant other passed away recently so odd things have been making me cry, but never did I think I'd shed tears over a Folgers coffee incest commercial fanfiction.

[@randomosity423]

I’m so sorry! I don’t know the best thing to say, but I wanted to tell you my heart goes out to you. I hope you are being kind to yourself when/if possible throughout this.

[@V0IDM0TH]

@@randomosity423 Thank you, I'm no stranger to grief but this one was not one I thought I'd have to deal with for many years. It's not easy, but I'm taking it day by day and doing what I can for myself and in his memory. I am lucky to have a great support system and to be able to be there for our friends and family whenever I can.

[@Alex-fc8xn]

My condolences. I hope you have people in your life who are there for you in your grieving process, particularly in making sure you're taking care of yourself with food and occasionally getting fresh air/sunlight and such. If it would be cathartic, please feel free to reply to this comment and vent about what you're feeling/going through that's hard to talk to people you know, and/or to talk about your significant other and happy memories/habits/things you loved about them, to reflect on the good times and know that they will live on in the minds of whoever reads it and be loved and grieved without judgement

[@V0IDM0TH]

@@Alex-fc8xn It was very difficult in the beginning, but beautiful to see how everyone was supporting each other through the initial shock and sharpest bite of it. I know the claws of grief will dull over time, but the melancholy that remains will never truly be gone, same with the happy memories and moments. Love never dies.

[@Aggressive_Progressive]

My sister, and I unironically do the twins hug from Gravity Falls.. "Awkward sibling hug?" "Awkward sibling hug.." *Hug comences* ... *0.5 seconds later* "PAT, PAT." (Is said aloud while doing the pats) Sibling hug is over.

[@cornflakes-does-stuff]

me and my borther do this too : "DD

[@joearnold6881]

Now I’m imagining the incest siblings _also_ narrating every move…

[@JoeNoshow27]

There's something about calling out awkwardness and turning it into a joke that, while not completely dispelling it, makes it endearing instead of threatening

[@ianimatebadly3715]

me and my brother do this too :-)

[@xXAlexOrWhateverXx]

Me and my sister hug in a similarly silly way. First, it’s a tight bear hug, Then, we drum our hands as fast as possible. Peak sibling energy, I’d say.

[@MomirsLabTech]

I know you joke about relapsing but I do sincerely hope that you are/will get better soon. Your words have inspired me to create art again, and seeing you open up at the end of the video like that just made me feel like i should say something. Your work is making the world a better place, and the world is better with you in it. Stay safe, friend.

[@saoirsegenus5957]

... I... I find myself emotionally moved by a fanfic of a minute long commercial that I never even saw. A reminder that true art has no form and inspiration to create art can come from anywhere. Even a commercial for coffee. I don't even drink coffee.

[@Jhaaacka]

as a screenwriter steadily getting pushed into copywriting, the script breakdown in the beginning is literally my ENTIRE LIFE rn

[@yepisuredolikecats3979]

I gotta say I was not expecting this video to be this thought provoking. As wrong as the act is, how tragic it must be! How painful! What hope can we offer them? What life?

[@faeriefire78]

I'm old af, so I remember both commercials when they aired. Never imagined I'd stumble onto a 45 minute video about these ancient coffee commercials, but I'm glad I did because you're a delight. Subbed right away! Edit: Oh my god, I just got to the fanfiction. What in the V.C. Andrews? -- _fade to black!_

[@RatKingShriggy]

this story broke my heart, sometimes fanfiction writers take your feelings and put them in a blender and make coffee with the remains

[@Alex-fc8xn]

Maybe that's why Folgers tastes so bitter

[@reviewerofcomments]

finally, metaphysical coffee

[@jedslinger2679]

@@reviewerofcommentsMaybe this is what Peter meant about “real coffee”. We all assumed he meant high quality physical coffee, but like you said, it’s metaphysical. The purest essence of the universe, in a form we can consume and understand. Folgers is in fact the realest coffee we could ever consume.

[@outbakjak]

CJ, in all seriousness my partner and I have talked about you several times in the last 6 months and each of us have said out loud something like "I hope they're doing okay" and I have said MANY times "GODS I hope they keep making videos." This is because I.. many of us feel you are the best video essayist on the platform (your 7 Deadly Art Sins video is one I've sent to friends, family and f*cking dating app matches, which.. and I shit you not.. two of them have replied "I've seen that one and it's SO good!") and I know creative genius typically comes with some mental fuckery and I experience that myself but all of this is to say... I'm glad you're still alive and making cool stuff to push out into the ether for us. I hope you're doing okay and keep doing better and keep making videos and music that you are proud of. 💜♥️💜♥️💜 PS: I can only assume you're serious about the relapse so as an addict myself I want to say, you are worthy of success, of help, of happiness, and I hope you are able to live a healthy, happy and productive life however the f*ck it happens. Keep being you 💜

[@willisthrilled]

“I’m not defending incest, I’m defending incest between THESE TWO.” - me reading the Flowers in the Attic series

[@justalostlocal]

​@@Eet_Mia*Somethings Make it plural fr fr

[@justalostlocal]

@@AvaAdore-wx5gg I wanted to make a joke and English is my third language. Why are you so harsh to stranger? I've already had a bad day.

[@justalostlocal]

@@AvaAdore-wx5gg The punchline is Gen X'ers have many things wrong with them. Are you genuinely mean for no reason there, buddy?

[@thesheeark2818]

Props to the voice actor for Libby in the fanfic, she was just as sincere as the actress in the commercial. XD

[@ax8893]

In case you were wondering, the VA is Sarah Z :D