Food Theory: The McRib Conspiracy! (McDonalds)

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McDonald's McRib is beloved by the masses... right? WRONG! Theorists, McDonald's has been feeding you LIES! Today, we are breaking down all of the secrets around the McDonald's McRib and how it may be the biggest conspiracy we've uncovered here on Food Theory yet!
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Credits:
Writers: Matthew Patrick and Luke Barats
Editors: Danial "BanditRants" Keristoufi, Pedro Freitas, and Alex "Sedge" Sedgwick
Assistant Editor: AlyssaBeCrazy
Sound Editor: Yosi Berman
#McRib #McDonalds #Conspiracy #FastFood #Food #FoodTheory #MatPat #GameTheory #FilmTheory

[@Roaether]

The "Fake Scarcity" one is the one I figured the most. Every time the McRib comes back, it gets tons of basically free advertising these days, and draws in a lot of people for an average-grade BBQ sandwich. Just get the people excited for a "Limited Time Item" and they will flock in to buy it. It works in basically every industry

[@noahparks3532]

Same, makes sense, also theory 1 is pretty much confirmed

[@RaylanHedge]

Tastes like the BBQ Pork Patty MRE tbh

[@---nobody---]

Similar to Nacho Fries at Taco Bell. They come and go so randomly, but every time they're available people go crazy for them and will go to Taco Bell when they might not normally.

[@cdoggo24]

*cough* nacho fries “cough” I mean their good just not main menu status

[@---nobody---]

@@cdoggo24 Really? I think they're good enough to be on the menu full time. It kinda sucks that they aren't.

[@simmy2118]

8:48 as a McDonald’s employee, I can say that the Big Mac buns are actually not used for any other sandwich either. The Big Mac buns are unique to that sandwich alone. And for the onions used on the McRib, they’re actually just slivered onions, which are also used on the quarter pounder

[@matthewmyers8357]

I worked at a McDonald's years ago and we cooked the mcrib pattie on the same grill as everything else. Only thing special was a mini crocpot of BBQ sauce they would sit in after being cooked.

[@mayendeng5164]

Can confirm this as another McDonalds employee

[@VixiMixi]

As another McDonald’s employee I can also confirm

[@darthestar8791]

Can confirm the same thing as an ex-McDonalds Employee

[@ToyyBadd]

Tell us why the milkshake machine barely works 🤔🤣🤣 Y'all employees don't clean the old milk out daily 🤦🏽‍♀️😂😂😭😭

[@holeeshi9959]

Also, McRib's time placement is the exact time when BBQs aren't going on, so when people crave the "summer dish" in the fall and winter, McDonalds takes advantage.

[@NeverUsable]

7:40 I don't like that my brain saw the ground beef and thought "That's some weird ramen noodles right there."

[@torazely]

New ramen flavor just dropped

[@succ4stone501]

As a former McDonald's employee I can comment on the second theory. The meat is cooked on the same grill that we cook the hamburger meat and a few other breakfast items on and is preinstalled with the setting for rib. The pre cooked rib looks identical to its post cooked version except for it's frozen, uncooked pink color. Having a different bun is no different the the special buns used for the filet o fish (which even has it's own steamer compared to every other bun that uses the same warmer (rib included)). The slivered onions are also already in the store and used for other menu options like quarter pounders. As for shipping, our store never saw an increase in supply traffic from corporate in quantity or frequency. The ribs and their buns were just shipped along with our regular biweekly supply. Finally, labor costs should be negligible (compared to regular) considering there's no pay increase during mcrib season and their simple ingredients list makes them incredibly easy and quick to make even compared to some normal menu items.

[@moviemaker2011z]

I assume the sauce made for it is either a generic BBQ sauce with no real identity of its own (say like walmarts great value in a way). Or it could be the same BBQ sauce you guys have packets of but now just put onto the mcrib.

[@zippyducky1704]

I worked at McDonalds for 4 years and can second this. The BIGGEST complaint I had with them is the massive sticky MESS the bbq sauce made. It would get everywhere.

[@succ4stone501]

@@moviemaker2011z It isn’t the same as the regular barbecue sauce. They had their own “unique” McRecipe for it similar in uniqueness to the recipe for their grill seasoning (84% salt, 16% Pepper and other spices), which is to say not very unique. I can’t imagine it being difficult to modify the dipping barbecue recipe in the same factory. edit: typo

[@succ4stone501]

@@zippyducky1704 We had one person who never put the lid on correctly when microwaving the sauce and refused to clean it up afterwards.

[@ignemuton5500]

Just sidenote about the end of your comment: The lack of pay rise could also just be because the manager is um, stingy.

[@haukauntrie]

In Germany, the McRib is available all year round. Says something interesting about german meat prices and culture.

[@ThorsShadow]

Yeah, I never understood why US people get so crazy for the thing.

[@Ananasul8]

I think it is available all year round in Europe not only germany because it is also available in Romania

[@badascan8910]

Oh how I miss the homeland!

[@JC_Cali]

I'm sure the meat sourced locally in German/European locations is much better than the USA however...

[@Souls4Roca]

@@Ananasul8 not for all year here

[@A_Random_Theatre_Kid]

2:49 when I first was aware that the McRib was a limited time thing that constantly came back, I thought, “they bring it back around the same time of year (maybe idk I don’t pay attention to McRib news) to build hype for it so people who really enjoy them buy a lot of them while newcomers come and see what all the hypes about” that was of course paraphrasing it was probably more like “they bring the McRib back ever so often cause of moni”

[@ThatWasReallyCoolYT]

4:51 matpat just started rapping

[@SisterCasendra]

My dad used to make my brother or I run out to get him a McRib every time the sandwich became available again... until we found a local place that does a (more expensive but objectively better) rib sandwich year round. Hasn't had a McRib since lol

[@user-rd2on3yg7w]

Man, I used to be lazy and ask my little brother to get me a McRib.

[@micro11.]

@@user-rd2on3yg7w nft pfp

[@user-rd2on3yg7w]

@@micro11. screenshotted nft pfp

[@user-rd2on3yg7w]

@@micro11. feel free to screenshot

[@micro11.]

@@user-rd2on3yg7w thank you

[@blackbirdrose6871]

As a McWorker myself I can generally say the McRib is one of the easiest sandwiches to assemble and everything we make is basically done the exact same way otherwise. So cost of labor for all sandwiches are basically the exact same across the board because we have one person cook them in mass put them on the hot plates and let the kitchen assemblers slap them together as they’re ordered. The press is something we use for a lot of other products and the onions are just the same as the ones on the quarter pounder.

[@ajitsen6927]

You and the guy above you ... are giving totally opposite opinion . Schrodinger's mcRib !

[@aidonbug]

I don't like making them, I'm clumbs lol. Always get sause everywhere

[@alexadkins5208]

Agreed. The cooking and construction doesn't play as big a part as he made it seem. The only "new" thing that comes along with the shipment of mcrib is the bun.

[@christianedmunds3789]

@@alexadkins5208 In the UK the problem with bringing the mcrib back is grill space. You can't cook pork and beef on the same grills so a lot of places can't afford to be down 1 grill and have no space for new ones. Pretty sure restaurants are bigger in the US

[@namiburali5611]

yeah, the Slivered onions. They also (iirc its been 4 years) they are cooked on the same grill as the quarter meat and reg meat that is used on your mcdoubles. also unrelated but interesting: iirc I think a slice of cheese costs them like..somewhere between 3-8 cents? I think they tend to source their food products from a company called "Keystone foods." but thats all I was ever able to figure out about where the mcdonalds products come from.

[@ceedub2004]

A minor point here; the onion used on the McRib is one of two types of onions that McDonald's has normally. The slivered onion is also used on the QPC and Double QPC and probably makes an appearance on some other promotional sandwiches. It's not like they have to source or order a special type of onion that they wouldn't already have to get. Love your videos!

[@zoegarcia243]

reminds me of the seasonal panera menu. i feel like they use similar tactics with certain foods and i used to get a lot of customers asking for certain “discontinued” items and then panera brings them back with the “it’s back!” tag next to it on the menu

[@Taiakun]

Just a thought, selling themed foods outside of its core season isn't all that crazy. If you are selling it during the same season, you probably get a lot more competition, particular if people are just overdosing on bbq all the time. Having it during off-season means less competition from others, and a higher chance of drawing in a customer who happens to have a craving for bbq.

[@galaxybun8775]

And also there's things like Christmas themed ice creams. And places that sell actual BBQ ribs sell year round

[@ryanchungus8972]

@@galaxybun8775 also fish during lent. Arbys drops it roughly during the 2 week of Pentecost

[@TheKrossRoads]

Try selling hot chocolate in the summer, or lemonade in the winter. You'll probably find out what most other food service business executives found out: most humans are creatures of habit; whether we like it or not. BBQ can be eaten at any time of the year, but it only really flies off the shelves in the months around spring/summer, because people tend to associate those times of the year with certain foods. How many times have you seen people buy candy canes outside of winter? Candy corn outside of fall? Marshmallow peeps outside of spring? We can go on the internet and order them at any time, but they just don't get sold until it's time. In fact, walking around eating a candy cane in June might even get some weird looks or comments. That conditioning runs deep.

[@Taiakun]

@@TheKrossRoads I agree, but I would flip your point around. I would wager that things like holiday themed candy probably won't sell that well outside of their season since there are alternatives that taste similar. The only difference is the look of the candy which is symbolic of certain holidays. However, during these holidays, the other candy probably takes a significant hit in revenue since they can't compete with the holiday-season themed foods. The issue with the McRib is that while it immitates bbq foods, it is not real bbq. As such, pitting it against real bbq foods during bbq season would mean too much competition. Unlike candy, you cannot really substitute the flavour of bbq with many other products, so it is more than just the look of the product. Is this a sustainable business plan? Probably not, but based on the other points from Matpat the McRib isn't doing well on its own anyway. Rather, it is the sacrifical lamb to draw in additional customers. The exclusivity paired with the timing (less competition) is perhaps the best way to draw in customers for this specific product, and is slightly offset by pork prices.

[@noahshiloh5153]

I’m gonna correct Mat, as I work in McDonald’s: 1. The onions we use on the McRib are the same as the ones on Quarter Pounders. Those are known as Slivered Onions, while the ones on regular cheeseburgers and big macs are diced onions. 2. The Big Mac buns are actually separate buns from the regular buns. There’s a few different types of Buns: Regular Buns (For cheeseburgers and filet-o-fish), Potato Rolls (For the crispy chicken sandwiches), Big Mac Buns (For the Big Mac), and Quarter Buns (For the quarter pounder). If you want to talk about something that doesn’t make sense, the pickles we use on the Crispy Chicken sandwiches are different than every other pickle. 3. We don’t actually press the McRibs at our locations, that’s how they come to us.

[@roberttompkins9510]

I’m glad we got an expert to comment on the video ahah.

[@MorganEdgy]

@@roberttompkins9510 was that sarcasm?

[@hathamwitch670]

depends in the uk we don't use pickles in the chicken sandwich witch is only 1 type (lettuce and vegan mayo now). big macs have a middle bit called the club that is the only difference between quarter buns, regular onion(freeze dried onion is used for regular burgers(cheese burg/big macs) silvered onion is only used for quarter ponders or double quarters - mc rib has only been present a few times in like 2 decades here. - but when they did they were already shaped and just heat them in their sauce. we get a lot more promo burgers instead like 2 or more every 2-4 months

[@roberttompkins9510]

@@MorganEdgy lol I don’t even consider McDonald’s food. It’s trash. Extremely unhealthy garbage. Company should be sued until they go bankrupt . And how is it sarcasm? The man gave us such eloquent descriptions of the way McDonald’s handles certain garbage food items. He is truly an expert on McDonald’s as he is the one making , well nay not making rather just heating up these foul creations.

[@Phoenix2312]

@Noah Shiloh I think what Mat meant by the onions being different is the Cut... On almost all McDonalds Menu items - Its Diced Onions... But the McRib (Except here in the UK) uses CHOPPED Onion Slivers... Yeah, the UK version uses DICED Onions... And over subsequent reissues of the McRib, LESS and LESS each time! I am honestly expecting if the McRib comes back here - There will be ONE SINGLE PIECE of Diced Onion on a McRib!!!

[@sophiap5586]

7:21 PLEASE TELL MY BUSINESS TEACHER THIS. THIS GIRL EXPECT US TO FIND ALL THIS INFORMATION THE INTERNET T-T

[@frosted_glaceon5513]

I can tell you as someone who's made them at McDonald's before-most hate making them, including me. The Mcrib has sauce that will cleanse the sinuses and send you into a coma. The sauce gets everywhere since the overnight people don't know how to clean, and it doesn't even taste that good unless it's smothered in the sauce. It's a pain all around from our end. But they keep bringing it back even though it's not horribly popular.

[@Squirreled_Studio]

MatPat should do a theory on the court case that declared tomatoes as vegetables, it's really interesting and there have been some interesting consequences from it. Edit: Nix v. Hedden is the case name.

[@smungahh]

Is this the US case that classified tomato ketchup and pizza sauce as a serving of vegetables for school children? I live in Scotland and I remember cursing our school for removing fizzy juice and burgers from the canteen and cannot imagine a government trying to make my health worse!

[@arurramoon1965]

Tomatoes are fruit

[@drewpamon]

@@smungahh that never happened. It was a proposal by the Regan administration in an effort to reduce food waste, why give kids vegetables if they end up in the trash, but the idea was rejected and never implemented.

[@smungahh]

@@drewpamon Oh that is really good to hear, thank you!

[@b0lt941]

@@arurramoon1965 Nope, Tomatoes are vegetables. You can look it up

[@karanscuisine3125]

Food theory suggestion: What are the most optimized toppings and flavors for froyo. Froyo is priced by weight so you could figure out what toppings and flavors can get to 500 calories with the least weight.

[@sophisticatedPJs]

I add whipped cream to mine when possible! Smaller amount of froyo, mix it with a lot of whipped cream, then add toppings.

[@STR0ZZ]

I'm from the UK and have no idea what your on about

[@doriandear]

@@STR0ZZ You don’t have frozen yogurt?

[@JxcobH38]

I usually just get Mint Chocolate chip with chocolate chips and a cherry :) (Edit: Froyo is one of the best Frozen Yogurt Place ive ever been to (because its the only one i went to. )

[@sophisticatedPJs]

@@STR0ZZ froyo = frozen yogurt. It's pretty similar to ice cream, it's usually served in a cup/bowl with all kinds of toppings (crushed cookies, candy, whipped cream, flavored syrups, etc.). There are froyo shops where you can pick your cup size, flavor, toppings, etc. and when you're done the price you pay for it is measured by weight.

[@GreatGamerPony]

As someone who lives in Denmark, a 3 hour drive to buy cheap candy/soda in Germany is really just an excuse to get my fill of the McRib. A stable on their menu.

[@seanobrien8836]

9:00 I work at a McDonald's, and I gotta stop ya right there. The onions are the same as the quarter pounder. So the onions don't cost extra we get the same amount of "slivered onions" as we normally do and we don't go through them any faster. And the patties are shaped like that in factory. We put them on the mcrib setting on the grills and it changed the time and the height of the of the girl's platen. The come with the rib shape. We actually put them "Rob side down" so the bumps are on the bottom metal part of the grill. The only different item is the rib and sauce, and the buns. Everything else is in house and is used for other products.

[@drawingfan9024]

I feel like the McRib is like pumpkin spice latte it’s only “available” during a certain time giving it some sort of additional value making a lot more people buy it

[@TheKrossRoads]

That might not be the best comparison, since Matpat did a theory on PSLs and found that they're extremely popular because they're the coffee drink that you can order when you don't want to taste the coffee. Which, if you're not a fan of coffee, you definitely understand.

[@drawingfan9024]

@@TheKrossRoads fair point

[@Unlitedsoul]

@@TheKrossRoads Possibly, but also French vanilla and mocha are exceptionally good at covering up the bitter coffee taste and available all year. In fact, most flavor-based creams do this. So... with several options available year-long to do what PSL is said to do, it pretty much sinks that theory.

[@thegreatbeavers]

@@TheKrossRoads Wait is Matpat a coffee fanatic himself? Maybe it's time to re-evaluate that food theory. Maybe Matpat can do a taste test comparison of pumpkin lattes vs. freshly brewed coffee from whole coffee beans vs. instant coffee.

[@thegreatbeavers]

Yeah I ask this question because I used to hate coffee when younger but now I treat coffee like it's ice cream . If you brewed coffee at it's freshest grinding coffee beans fresh, the quality of coffee can change not having acidic and maybe skip bitterness in the coffee. Hot Brewed vs. Cold Brewed Coffee.

[@DarkBiCin]

The statement about “not being worth a core menu item” is so true. Every chain does this. Dominoes alone has 10+ items on the menu that shouldnt be on the menu based on how much money they make and how much they actually sell. I mean the chesseburger pizza alone sells maybe 1-3 a week and that has its own sauce that often gets wasted because it expires quickly.

[@jimmysthoughts8571]

Oh man, you reminded me of the Casey's cheeseburger pizza. I absolutely loved it! For some reason, they got rid of it. I actually worked there and I know the sauce is just a mix of ketchup and mustard. Neither of those are super expensive, so even if we did waste some of it, it doesn't seem like a good enough reason to stop selling it!

[@maxine3161]

I did work at a McDonald's for around 9 months, and while it was just a franchise location, it used the slivered onions which go onto the quarter pounder and steak breakfast sandwiches, and the pickles are just the regular pickles on any regular sandwich. Another note all of our patties went into a press griddle, the same ones that were used on the mcrib where I worked. All in all it's usually only using a unique sauce, meat, and bun. (the suace was just a derivitive of sweet baby rays in 2022)

[@erynneriannevandenberg4088]

I just wanna say thank you for your effort in fun research and videos. They always make me feel better.

[@mistershuriken7744]

Here in Germany, mcrib was never gone. So hilarious to see that it‘s just a nichey seasonal item in MCD US - especially considering that US is the home turf of the company.

[@bjoernfischer]

haha, wollt ich auch grad schreiben. :D gibts den bei uns nicht immer?!

[@nicnac9949]

All year round. 5€ for a Frikadellen Brötchen with sweet Ketchup. Always regret it but I keep coming back smh

[@joeykonyha2414]

I imagine a McRib in Germany tastes like something other than the sauce.

[@lasmirandadennsiewillja9435]

Doesn't surprise me, given how popular pork is here, especially in all its patty variations. Still waiting for the German exclusive McMett, though :D

[@thezerojunge8429]

@@lasmirandadennsiewillja9435 they not ready yet for the Mett

[@harutakami1313]

As a former McMinion of 5 1/2 years, I feel I should also weigh in in that the McRib is also... *really* annoying to make and hold in the UHC/warming cabinet. The patties have to be cooked on a grill (which the clamshell griddles in use when I worked for the company could only cook 6 at a time at most, even if we weren't supposed to cook more than 4 at once) and the sauce, which needs to be removed from its bag, heated in a container, stirred, and then heated *again*, before being put into a holding tray with the patties also has an active shelf life thanks to the pork bathed in it while resting in the cabinet. After about an hour, any remaining sauce in the tray had to be tossed out and replaced with a new batch of sauce, which had to go through the whole process again, generating a lot of food waste from the sauce alone. There's also the matter of space in the UHC. 2-3 slots in an already packed cabinet had to be devoted to the McRib, taking away slots from other high selling items, like the Filet O'Fish, the 10:1 patties used for all of the smaller sandwiches, and of course the Chicken Nuggets. (which their holding tray alone actually requires two slots in the cabinet.)

[@tiddlez3948]

As a current McMinion of 2.5 years, all of this is true. Also when you take that slice out of the microwave, that sauce is POTENT and will burn your entire face off if you so much get a few of those fumes in your face.

[@harutakami1313]

@@tiddlez3948 Oh, absolutely. if you spill *any* on yourself you *will* end up with burns with minimal contact. I remember spilling a few drops on the back of my hand while pouring it and the sauce almost melting my foodsafe gloves to my skin.

[@beatsyboyz6015]

Wow you guys got rid of your sauce after an hour 🤣💀🤣 our mc overlord has us use the same container without throwing it out

[@harutakami1313]

@@beatsyboyz6015 Oof, yeah. Our manager was a real strictler about it.

[@benjaminpetrick8003]

🤣 "then there are people with taste buds"🤣 I 100% aggree

[@LadyKris3345]

I needed the laugh at the beginning of this video. The back and forth was so funny.

[@Patterrz]

Everytime the McRib comes back I get excited then experience disappointment, every time

[@carnage_ender998]

Hi pattttt!

[@lukeschanneliguess1940]

Only 2 comments on a verified youtuber?

[@Alexanderdinglenoodle]

5

[@livywithane]

Yeah I don't know why that is...

[@DamTay_13]

Hi

[@SurotaOnishi]

Having worked at a McDonald's in highschool, I always found it hilarious that when the McRib comes back we sell arguably thousands of them within the first couple weeks and then after literally no one cares. The store would always overestimate how much we need and after the first couple weeks we'd have boxes of these things that literally no one wants

[@stirlingshade]

Huh my manager must be good at predicting how long the demand lasts. We only had half a box left by the time it died down. Don't remember how long the box lasted after the die down. Maybe two or three?

[@alexanderhoclippiunus7644]

I straight-up love the fact that the crew ends up buying more McRibs than actual customers do almost every time we get it back on the menu. Don't know if that's true for other locations, but I know it's fact for three stores in MN

[@gumslice]

And how much you want to bet if you bought less suddenly more people would be coming to order them.

[@telesniper2]

Dude I'll pay for you to "lose" some of those boxes

[@leviettri3576]

1:26 After that, evangelion mcdonalds bot gets free orange juice to go with the McRibs

[@magicalbeton5706]

Can we appreciate the fact that the intro has so much happening in it and he put the Time and effort in the intro . Stay here and vibe in the comments and replays 🙂

[@DaileyDoseOfJoseph]

One thing wrong with the intro: The drive thru employee sounded despondent at Matt Pat's disappearance. Any retail / service employee would be thrilled to drive someone off.

[@justinwhite2725]

I worked at Wendy's and the drive through was on a timer. If a customer got upset and drove off the timer would treat is as if they got their order immediately and count instantly towards out averages. It was a very good day to have a 'free car' like that.

[@kendrickfisher949]

McDonalds employee here. Regarding what you said at 8:40, 1. We don't use a special press grill for the mcrib it's the same one we use for regular burger patties and quarter pounders 2. There are multiple kinds of buns at mcdonalds that are only used for one sandwich like the big mac bun or crispy chicken bun 3. The onions used on mcribs are the same ones used on quarter pounders

[@carlosocasio2247]

Wait does that actually happen?

[@SMF64]

no way you got not one bot reply, but FOUR

[@Maks_Oniszk]

@@SMF64 i call it abilities

[@Maks_Oniszk]

@@SMF64 i think its actually 5

[@theholydoge7616]

@@Maks_Oniszk nah bro its 999999999999. Oh wait.. that's the number of bots on the platform that youtube ignores. Oops sorry!

[@Strawgirl123]

I live in Asia. We have never had the McRib as far as I can remember, but here, Twister Fries is THAT Catch Me If You Can menu item for roughly the same time period.

[@prettypixie1986]

*the McRib comes back* *McRib* guess who’s back (back back) back again

[@0ashurii]

this kid in my class who works at mcdonald’s literally told our whole english class yesterday “whatever you do, just don’t get the mc rib”

[@CaseyDplays]

I also worked at mcd when we had the mcrib. The worst part about it is the smell. It's not bad by any means just that BBQ sauce they put on it is high concentrated in the back where it's made. The sandwich is fine. I assume you're friend just didn't like having to make it. Which I get. Of course that's just my experience making them.

[@diannt9583]

I liked it 30 years ago, haven't seen it since. I certainly wouldn't consume anything else except coffee from a McDonald's today.

[@Val.Kyrie.]

Probably sick of overwhelming orders.

[@jasminehart6479]

I’ve never had the McRib, but I can honestly say I hate when Taco Bell takes away it’s nacho fries. They’re delicious and supposedly popular with all of their consumers so why they don’t keep it year-round is beyond me

[@Otgel]

in the case of mcrib, its to create demand and advertisement for the item by calling it "limited" , tho its really inconvenient.

[@cherilynsarts8845]

If only I have the money to at least taste the food of these famous restaurant 😭

[@D71219ONE]

@@cherilynsarts8845 Bro, I will give you $1, and you can get anything at Taco Bell. 😶

[@JackTorrance333]

@@cherilynsarts8845 I’ll give you some money for that.

[@Chase77912]

Exactly. Nacho fries are the best thing on yahoo bell menu

[@edward.doctor1892]

3:10 My solution Insider knowledge

[@arenbalanian8137]

3:26 they don't predict the pork price drops, they control them. McDonalds corporation has powerful corporate friends everywhere, enough to control the prices of almost anything, from tomatoes to yes, pork.

[@andreasschone5383]

As an european, i'm surprised to hear McRib being limited in America at all, here in europe we have McRib ALL THE TIME! No time limit, no limited amount. So, go figure.

[@Stephneechan]

Not sure what European country you're from, but I'm a Belgian living in the UK, and neither Belgium nor the UK have the McRib permanently on the menu.

[@michelleneumann6780]

@@Stephneechan in Germany we have them all year around

[@Stephneechan]

@@michelleneumann6780 I've never seen them in Belgium, and I know the UK doesn't do them anymore at all cause it's too anoying to keep the beef and pork products seperated during cooking outside of the breakfast menu items since most establishments don't have the space for it.

[@strawberry9837]

Also not in the Netherlands I did buy it in Germany though 🤤

[@lars9925]

@@michelleneumann6780 We Germans like our pork.

[@warriorpi]

MatPat, I gotta clear something up. Yes, the onions are different from the dehydrated onions on the burgers, but as someone who works for McDonalds and has been in the kitchen, I can confirm that the onions we use on the McRib sandwich is the same as the ones on a quarter pounder with cheese. It also comes to the store in its rib like shape. The only difference is that we cook it on the grill on a different setting then we do to cook the regular meat patties that go on the burgers, and the quarter patties as well. Even the cook times are different. The regular meat patty on your Big Mac are cooked in roughly 45-50 seconds, the quarter patties are cooked in roughly 90-110 seconds, and the McRib patties are cooked in roughly 170-180 seconds.

[@thecharmer5981]

I always get annoyed at the McRib since it takes so much longer then other meats, I’m glad we aren’t serving it right now

[@bigolsimp9423]

@@thecharmer5981 my McDonalds is TwT

[@kburk766]

As a Former MC D's cook I can Confirm the above comment is correct in it's entirety.

[@martiandoritos777yt3]

The McRib is also the same price as the quarter pounder with cheese being 4.95 (in Wisconsin) and yes we use the same onions here aswell. Also I like how he did a crispy chicken yet the sandwich his editors put in was the deluxe crispy.

[@martiandoritos777yt3]

@Food Theory it’s a bot, there are almost millions of these bots infesting KZbin and have been for awhile.

[@jaikobie1353]

Ive watched 2:43 and I can tell you why, because if its readily available all the time, then it will get customers, but when not as many, because we as humans tend to want something that we cant just have alot more then if we can

[@C.Ross_Faded]

10:59 can’t believe Mickey D’s predicted the 🅱️0NeLESS meme. I suppose it’s understandable, have a great day.

[@void_hunter94]

As an ex-McDonalds worker, I can verify that the 2nd theory is a major reason. When Mcrib season came around, we were told by our managers to NOT make too many. We could make & keep around 30 10:1s (10th pound patties) & about 12 4:1s, or quarter pounders, cause they sell & they're cheap if we waste a bit. On the flip side, the Mcribs HAD to be made to order, because they were expensive to waste. If we wasted 5 in a night, that was really bad Also, as an added bit, if you've worked McDonalds during Mcrib season, you'll quickly lose interest in the sandwich, due to the smell itself 🤢 hot BBQ sauce is great on ribs, but that smell all day long, for a month or 2, its nauseating

[@Joshuamiller19570]

Yeah I feel you on the "it gets bad over time" kind of thing, Too much of ANYTHING makes it lose it's strength on you as a whole, Excluding things that actually cause addiction of course. "Drugs and bad stuff like that"

[@TheCalzone27]

I used to have to wash the dishes… and the sauce… it would harden up a bit, so I would spray it off, but then it would heat up a bit and the SMELL would just be in my face. Definitely don’t miss it.

[@AdeptPaladin]

I remember being “gifted” a bottle of McRib sauce after the season ended. It went into the bin immediately. I do not miss having that smell linger about!

[@dogwithaplanmaybe566]

YES, the smell was the worst thing oh my lanta.

[@jeefsquaa]

I just realized I have grill cleaner on my finger not the skins peeling 🥲

[@fumo6783]

“Back it’s gone it’s back” “he’s gone forever “ gotta love that intro

[@ELIZABETH-hf9he]

🆔ⓈⒺⓍⓈⒽⓄⓅ🔞↷ᶜˡⁱᶜᵏˡⁱⁿᵏ👇 ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 🔞 👉 nude.snapgirls.today/PIIT ❤ KZbin: This is fine Someone: Says "heck" KZbin: Be gone однако я люблю таких рыбаков Интересно забавно девушка смешная 垃圾 ライブ配信の再編ありがとうです！この日のライブ配信は、かならりやばかったですね！１万人を超える人が見ていたもんね（笑）やっぱり人参最高！まさかのカメラ切り忘れでやら1かしたのもドキドキでした！今後は気を付けないとね. . ! 💖🖤 ❤️#今後は気をライブ配信の再編あり がとうです！#この日のライブ配信は、#かならりやばかったですね！#１万人を超える人が見ていたもん（#笑）#やっぱり人参最高！#まさかのカメラ切り忘れでやら1かしたのもドキドキでした,.💖🖤 #在整個人類歷史上，#強者，#富人和具有狡猾特質的人捕食部落，#氏族，#城鎮，#城市和鄉村中的弱者，#無`'#守和貧窮成員。#然而，#人類的生存意願迫使那些被拒絕，#被剝奪或摧毀的基本需求的人們找到了一種生活方式，#並繼續將其DNA融入不斷發展的人類社會。.#說到食物，#不要以為那些被拒絕的人只吃垃圾。#相反，#他們學會了在被忽視的肉類和蔬菜中尋找營養。#他們學會了清潔，#切塊，#調味和慢燉慢燉的野菜和肉類，#在食品市場上被忽略的部分家用蔬菜和肉類，#並且學會了使用芳香的木煙（#如山核桃，#山核桃和豆科灌木 #來調味食物

[@watermelongd]

Bot comments

[@RedeemerofDark]

@@watermelongd Not anymore! *Blows smoke from finger*

[@sephypantsu]

Matpat's video are spammed by bots :(

[@victoriakjroffersen2430]

Legitimately never heard of a McRib before I first watched this video and yet this is one of the videos I keep returning to

[@ienjoyoranges]

9:34 really thought he was gonna continue that sentence.

[@Bersekintime]

Fun fact McDonald’s doesn’t actually use a special grill for the McRib, and we use the same onions we use in the qtr pounder. If you guys want I’m sure I could ask my manager and maybe get an answer for the meat and the sauce for the mcrib

[@moviemaker2011z]

I was thinking the sauce is one of two possible choices. It's either the same sauce that's in the packets that McDonald's already provides, except now it's put onto the mcrib, or it's s different sauce made especially for McDonald's on par with say like walmarts great value, or price cutters best choice brand.

[@Bersekintime]

@@moviemaker2011z I know it isn’t the same sauce but other than that idk

[@sarahcoleman5269]

8:45 Unless things have changed since I last worked at McDonald's in 2003 (tbf, it could have) there's no "press griddle" in-store. Most of the meat comes as pre-shaped, pre-seasoned, sometimes even pre-cooked, frozen discuses. Ready to be thrown on the regular flat top grill. The big inconvenience with McRibs that I've always seen is the sauce. Once cooked, the meat is put in a tray full of sauce, awaiting assembly. The sauce is messy and sticky, it gets everywhere, the tray has to be switched/cleaned out for every shift, spills occur, it stains everything, and the smell taints the whole store. I will say, the theory in our store, even way back in the early 2000s, was that the McRib was a temp item to increase hype for a mediocre sandwich. Of course, back then, they did a lot of "limited time" stuff, so we were used to it.

[@JK-gm6kk]

I think the onions are the same as the quarter pounder sandwiches. The 10:1 meat sandwiches have the (amazing) dehydrated onions. I didn't know they couldn't cook the patties on the existing clamshell press grills though

[@vexillium_gaming]

Can you make a theory of why junk food puts in the mood while homemade food doesn't?

[@dtcoas]

I remember seeing an interview with someone from McDonald's food lab and they explained the McRib is sickingly sweet, and if they left it on the menu full time people would be sick of it after a couple months.

[@napkin7503]

7:34 Thanks for the shout out man

[@spookyghost6714]

8:46 I used to work at McDonald’s and we don’t use a special grill for the McRibs, the meat already comes with the groves in it, we just put them on the same grill we use for burgers. And the onions and the same ones we put on quarter pounders

[@alexice777]

I loved the MandJTV reference I don’t see those too often but when I do I get happy thank you Mat Pat

[@LeafiSoft]

I absolutely love how MatPat can make things so interesting. Like who would put this much effort into food? The work you do Food Theory is awesome!

[@mariomaster101official]

True

[@biilywinter1480]

🆔ⓈⒺⓍⓈⒽⓄⓅ🔞↷ᶜˡⁱᶜᵏˡⁱⁿᵏ👇 ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 🔞 👉 nude.snapgirls.today/PIIT ❤ KZbin: This is fine Someone: Says "heck" KZbin: Be gone однако я люблю таких рыбаков Интересно забавно девушка смешная 垃圾 ライブ配信の再編ありがとうです！この日のライブ配信は、かならりやばかったですね！１万人を超える人が見ていたもんね（笑）やっぱり人参最高！まさかのカメラ切り忘れでやら1かしたのもドキドキでした！今後は気を付けないとね. . ! 💖🖤 ❤️#今後は気をライブ配信の再編あり がとうです！#この日のライブ配信は、#かならりやばかったですね！#１万人を超える人が見ていたもん（#笑）#やっぱり人参最高！#まさかのカメラ切り忘れでやら1かしたのもドキドキでした,.💖🖤 #在整個人類歷史上，#強者，#富人和具有狡猾特質的人捕食部落，#氏族，#城鎮，#城市和鄉村中的弱者，#無`'#守和貧窮成員。#然而，#人類的生存意願迫使那些被拒絕，#被剝奪或摧毀的基本需求的人們找到了一種生活方式，#並繼續將其DNA融入不斷發展的人類社會。.#說到食物，#不要以為那些被拒絕的人只吃垃圾。#相反，#他們學會了在被忽視的肉類和蔬菜中尋找營養。#他們學會了清潔，#切塊，#調味和慢燉慢燉的野菜和肉類，#在食品市場上被忽略的部分家用蔬菜和肉類，#並且學會了使用芳香的木煙（#如山核桃，#山核桃和豆科灌木 #來調味食物

[@Bobs_your_uncle]

Look at all the bots

[@dantdma932]

Review Brah would put this much effort into food

[@genradiata1723]

Considering we can't live without food, more effort should be put into food more often.

[@gaythegreat3830]

Food Theory idea: Are double stuffed Oreos actually double stuffed

[@biilywinter1480]

🆔ⓈⒺⓍⓈⒽⓄⓅ🔞↷ᶜˡⁱᶜᵏˡⁱⁿᵏ👇 ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 🔞 👉 nude.snapgirls.today/PIIT ❤ KZbin: This is fine Someone: Says "heck" KZbin: Be gone однако я люблю таких рыбаков Интересно забавно девушка смешная 垃圾 ライブ配信の再編ありがとうです！この日のライブ配信は、かならりやばかったですね！１万人を超える人が見ていたもんね（笑）やっぱり人参最高！まさかのカメラ切り忘れでやら1かしたのもドキドキでした！今後は気を付けないとね. . ! 💖🖤 ❤️#今後は気をライブ配信の再編あり がとうです！#この日のライブ配信は、#かならりやばかったですね！#１万人を超える人が見ていたもん（#笑）#やっぱり人参最高！#まさかのカメラ切り忘れでやら1かしたのもドキドキでした,.💖🖤 #在整個人類歷史上，#強者，#富人和具有狡猾特質的人捕食部落，#氏族，#城鎮，#城市和鄉村中的弱者，#無`'#守和貧窮成員。#然而，#人類的生存意願迫使那些被拒絕，#被剝奪或摧毀的基本需求的人們找到了一種生活方式，#並繼續將其DNA融入不斷發展的人類社會。.#說到食物，#不要以為那些被拒絕的人只吃垃圾。#相反，#他們學會了在被忽視的肉類和蔬菜中尋找營養。#他們學會了清潔，#切塊，#調味和慢燉慢燉的野菜和肉類，#在食品市場上被忽略的部分家用蔬菜和肉類，#並且學會了使用芳香的木煙（#如山核桃，#山核桃和豆科灌木 #來調味食物

[@luulcas_6267]

AYO 4 DIFFERENTS BOTS IN A ROW WE HAVE A NEW RECORDS

[@Blasted2Oblivion]

@@luulcas_6267 Does KZbin not have anything to prevent bots?

[@uncool_alias]

How will they make a 10 minute video out of that

[@Firegen1]

@@luulcas_6267 it took my thread 9 seconds. It's horrifying

[@michaelhenretty3244]

I think that part of the reason why it's on and off is to raise the demand for it cause if it's always on the menu it's something you kind of get tired of but when it's rare and when it's there people are like OK I need this

[@aldareign2877]

5:23 - 5:39 😂😂😂 This is why I love MatPat!

[@keito4737]

As a mcdonalds employee i would like to clarify some stuff on the second theory. So the mcrib has the same onions as a quarter pounder, which isnt very inconvenient for the workers. Its also on the same grill, they come in with the rib parts frozen when sent to the stores

[@stirlingshade]

He probably interviewed someone and missed a few details. I do remember there a multiple settings on the grills I work with so maybe he just thought it was cooked on a diff grill.

[@shrimplyobsessed]

​@@stirlingshade I worked at McDonald's. There were different timer settings but not for texture or temperature.

[@AFZ6767]

Here's the real conspiracy: MatPat putting this out AFTER the current McRib run ended... NOW I WANT A MCRIB DAMMIT

[@ddmorgan3939]

Our still has it as of this past Thursday

[@AFZ6767]

@@ddmorgan3939 LUCKYYYYYY

[@PearoIGuess]

Imagine even having a mcdonalds in your country

[@douglasmarshall6949]

I had never heard of the mcrib until today, looks like mcdonalds has you hooked

[@murlocholmes4684]

@@PearoIGuess I'd rather not, I do but I don't like what it does to people and small businesses

[@taylorhorne1046]

i know im getting obsessed w youtube when I'm listening to a raycon sponsorships with raycons

[@koncomartalegawa]

Same happened here in Indonesia. Every Chinese New year they have Beef Prosperity Burger, same bun, bbq sauce and unions, but using a different squared beef patty and paper box packaging. I looove it.

[@thajocoth]

5:37 - If they went with that name instead, it would be ruder to serve it to anyone cold.

[@mikimorgz]

Food theory idea: does soda's taste change depending on which container it's in. e.g glasses, cans, bottles of various sizes

[@WickedKnightAlbel]

Seems pretty straightforward: aluminum is thinner and therefore lets the soda get colder in the refrigerator while glass outright stays cold long after leaving that environment. Coke knows this well enough to offer aluminum bottles at special events, despite being inefficient to produce.

[@grabble7605]

@@WickedKnightAlbel Why would they offer aluminum bottles. As you just described, there's nothing favorable about them.

[@GoldenAce17]

YES! and they did something close to this recently, when he was testing various coke products against one another, having coca cola in 3 times as canned, glass, and fountain

[@CardCaptor32584]

Good job simplifying supply chain concepts!

[@Torin2Sequel]

As someone that has worked in delis and food service for year, I can honestly say that no matter how many people seem interested in an item, it will generally not sell. I even have a specific example. Back when I worked at Wally world, we had people constantly ask if the popcorn chicken was fried Okra. After a year, they finally got fried Okra in to sell. And I think we sold like... two portions and had to throw away dozens of batches a week. We even cut back to making a quarter of what we started with, and still it never sold. And I tried to upsell it all the time.

[@fatersteve]

I tried a McRib when I was a young child. I went into it with no expectations and still managed to walk away disappointed, so of course I still buy one every time they're on the menu.

[@sextwister]

We are the same.

[@blugaledoh2669]

Lol

[@Goretantath]

mcdonalds brainwashing, srry to hear that man..

[@Stargazer_sarah]

This video really surprised me. I'm from Germany and have never heard about the McRib Season. After a quick google it turns out that Germany is pretty much the only country where the McRib is in such a high demand that we have it all year around. So if y'all ever crave it in summer, maybe you should visit us!

[@randomusermaximuss]

Yeah, but then I'd also have to accept your healthcare and human rights... please adopt me.

[@Stargazer_sarah]

@@randomusermaximuss Yeah, universal healthcare is pretty neat I gotta say.

[@SgtPotShot]

Maybe after the Zeta variant of Covid comes around.

[@truth4004]

Germans say "y'all"? lol

[@Stargazer_sarah]

@@truth4004 The slang and the words I use in English are pretty much mixed and matched from what I've gathered in the years of consuming English media. In school we usually learn British English, but the English-speaking media we consume is from America most of the time. I use "y'all" not because I'm from the south, I use it because to me it's always been a handy abbreviation for "you all". So while I say it I wouldn't say Germans in general use it, it really depends how they learned English and how closely they follow rules. (I self-taught most of my English skills before learning it in school because I wanted to consume English-speaking videos on KZbin. So writing in English for me is more a matter of "what feels right/ sounds right" and not of any grammar rules.) Hope that helps to answer your question.

[@luckylauryn1]

The skits always make my day

[@joshscloset6610]

Love you Game theory! Keep posting.

[@purplecat1449]

Quick Little Theory: I live in Nebraska, and I remember a family friend trying to talk Agricultural to 1 of my cousins. He was trying to explain why it's important, and then brought up the McRib. My cousins favorite fast food is McDonalds, so he mentioned how there's a lab in Omaha that helped produce the McRib. He said the reason why It's a limited time offer is because they have to buy a lot of pork in advance to supply all the stores with supplies to meet the the demand when they bring them back.

[@Always_Watching_U]

Oooo

[@dayrkflaugh]

So maybe the McRib actually DRIVES the price of pork up. The McRib isn't the reaction of the price change in pork, it's the cause!!

[@lilyyoung1002]

Makes sense. I also live in Nebraska.

[@oop5488]

Oh that’s interesting! I never had the McRib and my family doesn’t really get McDonalds. Runza’s where it’s at my fellow Nebraskan

[@purplecat1449]

@@oop5488 So true

Food theory should explain how Sushi made it's way to the United States, obviously in part it was Japanese immigrants, but still it's popularity and variations over here is insane

[@Chonster]

How are you verified as x????

[@plutopawzzz]

Yeah I agree

[@ELIZABETH-hf9he]

🆔ⓈⒺⓍⓈⒽⓄⓅ🔞↷ᶜˡⁱᶜᵏˡⁱⁿᵏ👇 ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 🔞 👉 nude.snapgirls.today/PIIT ❤ KZbin: This is fine Someone: Says "heck" KZbin: Be gone однако я люблю таких рыбаков Интересно забавно девушка смешная 垃圾 ライブ配信の再編ありがとうです！この日のライブ配信は、かならりやばかったですね！１万人を超える人が見ていたもんね（笑）やっぱり人参最高！まさかのカメラ切り忘れでやら1かしたのもドキドキでした！今後は気を付けないとね. . ! 💖🖤 ❤️#今後は気をライブ配信の再編あり がとうです！#この日のライブ配信は、#かならりやばかったですね！#１万人を超える人が見ていたもん（#笑）#やっぱり人参最高！#まさかのカメラ切り忘れでやら1かしたのもドキドキでした,.💖🖤 #在整個人類歷史上，#強者，#富人和具有狡猾特質的人捕食部落，#氏族，#城鎮，#城市和鄉村中的弱者，#無`'#守和貧窮成員。#然而，#人類的生存意願迫使那些被拒絕，#被剝奪或摧毀的基本需求的人們找到了一種生活方式，#並繼續將其DNA融入不斷發展的人類社會。.#說到食物，#不要以為那些被拒絕的人只吃垃圾。#相反，#他們學會了在被忽視的肉類和蔬菜中尋找營養。#他們學會了清潔，#切塊，#調味和慢燉慢燉的野菜和肉類，#在食品市場上被忽略的部分家用蔬菜和肉類，#並且學會了使用芳香的木煙（#如山核桃，#山核桃和豆科灌木 #來調味食物

[@YouknowIliveforever]

@@plutopawzzz it is emoji

[@WxnterIsDead]

@@Chonster He's a bot. Somebody sold the channel and this comment is not his he stole it from someone else. You can probably find the original comment How to spot a bought channel? if they only have a "Who is" video then its definetely one

[@emero.a.scythe1786]

I literally *never* heard about the McRib before this video. Like- I had no clue whatsoever that this thing existed.

[@jcordova8595]

Was that MORTY bit a reference to ASPITPIAY? Love it!

[@andrewsolburne292]

Food Theory Idea (Probably more for the Summer): Thinking along the lines of a Root Beer Float, what other sodas or soft drinks would go well, or go best blended with different Ice-cream types.

[@0nlytati.2x]

Probably only coke or Pepsi cuz if the taste 🤷🏽‍♂️

[@mrrooter601]

Matpatt- Cookie dough and diet coke :) but FR tho, basically any dark soda and vanilla orange and vanilla as well, and ive never tried caramel IC but it could be good

[@brookiecookiecreations2265]

As a mcdonald's employee, I'll say that the mcrib isn't crazy different, but the small differences are inconvenient--especially the space the extra trays take up in the... food holding thing. Also, it has such a strong smell, it's messy... just harder to work with. If employee perspectives mattered, I think no one would miss the mcrib

[@dylanperryman8003]

"the... food holding thing." The UHC (Universal Holding Cabinet". I work at a McDs in England, so thought I's let you know what it's called :)

[@thecornerkid402]

One of my favorite lines in TV. Raising Hope had a character who was on death row and one of her guards tells another character, "That girlfriend of yours is pretty smart. For her final meal, she's asked for a McRib and a shamrock shake. Do you have any idea how rarely those two are available at the same limited time?"

[@EnterSpamUsernameHere]

Where I live the mcrib is always on the menu and there is an option to have no lettuce and just the meat its also nice knowing its different in different places.

[@jimwashere112]

In the movie "Holes" it is said that you can live purely of onions for 200 years. How long could you live of a single type of food and what would be the best food to live off?

[@reniefuwa]

It's generally perceived to be potatoes, but that would be an interesting theory

[@ytbtech114]

the very next episode and you got what you wanted. wow

[@stevenrichards3699]

Buffalo, the indians did it for thousands of years

[@DoctorBones1]

potatoes would be good but personally i think it would be pasta.

[@OreganoParsley]

Nice he did this

[@jude1077]

My theory is that they remove popular items like the McRib so that when they bring it back, all it's fans and even more will rush to the resteraunt and buy the McRib, as well as possibly buying other stuff, boosting the resteraunt's sales revenue.

[@HOP805]

You are absolutely right.

[@mitchell554466]

yea thats what the video says...?

[@jude1077]

@@caramelfim2885 Have you ever stopped and realize that literally nobody cares when people do what you did?

[@victorystar8586]

Just reported it.

[@Mehwhatevr]

yeah. fast food restaurants like McDonald's keep several items in seasonal rotation. if they kept them on the menu 365 days a year, people would get tired of them. I thought MatPat did a video about this before.

[@FalbereChan]

In many other countries, McDonalds had never even offered a McRib, yet they use the same tactics. Where I live in Singapore, McDonalds made sure to bring back the twister fries seasonally every time without fail, and then it's gone

[@mikemcconeghy4658]

Hey, MatPat, could you do one about the pickles at McD? They put pickles on things that seem like they'd be better without them. It's as if someone influential is pushing the golden arches to keep pushing the pickles. I'd love to find out if there's really something going on there. It's bugged me for years.

[@emarceeqem4715]

Before I watch: The answer is probably that the company doesn’t want its customers to get used to the sandwich so that they get hyped customers every time they reintroduce it.

[@MonkBinG]

Same as the Big Tasty in the UK - its just a popular returning promo

[@bumble276]

Same for McDonald's in France, we have a loooot of burgers that come and go out of the menu to keep customers interrested in them

[@nickfederickson1860]

Work at McDonald's for 7 years, it's actually a combination of keeping customers interested and the yearly pork prices. The mcrib is out when pork prices are lowest to maximize profits per sandwich.

[@EntyFu]

It's just a hype food. I love how high quality these theories are. It's wonderful seeing this channel grow which I've been apart since it's cryptic appearances from other GT channels haha

[@2shy2guy52]

My dad runs a business and I can confirm the loss leading thing, he sells gingersnap cookies in the back of the store as a lot of people will come to the store just for them. That way you have to pass by candy, sugary drinks, snacks, etc. He makes a decent loss on them, though, because he sells 0.4 pound bags for $1, but it gets people through the store to buy other things.

[@unluqy]

A few things wrong on the video, nearly all meat at McDonald’s is frozen (at least here in NC). The McRib is frozen with the rib shape already done and it’s grilled on the normal grill that all the other burgers are made on. There are no special machines to press the shape, I think Matt was being very optimistic with the freshness of the McRib. The assembly process is an extremely simple one, the bun is toasted and then laid out with barbecue sauce, then silvered onions are applied after the meat and those two normal pickles. According to my manager who runs inventory and sales, the McRib is not the least profitable item on the menu, even when it’s a limited run item, the least profitable item was the quarter pounder with cheese sandwich.

[@taiherrera3173]

Are you still planning on making a sequel to your perfect burger vid, where you try all fans comments preffered burgers

[@biilywinter1480]

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[@thatgirl_jenny2900]

I work at McDonald’s and if they told me it was year around I’d quit. That thing is SO messy. The sauce gets everywhere and even the cooks hate making it. It’s a happy time when the McRib season is finally over. But I do have to say that the McRib is popular where I’m from, not as popular as the nuggets or mcchicken but popular.

[@mrfun216]

McRibs are actually so rare that my friend used to think that McRibs are made with human ribs until I showed him this video.

[@lilahholly2627]

Persona 5 Royal actually talks about how if we think a food is a "limited item" we want it more, even if it isn't that good. The scarcity of the item changes our cognition, basically giving us FOMO.

[@KJTD]

Without fully watching, here's my hypothesis of what will be in the video. McDonald's brings back the Mcribs and creates artifical scarcity. By doing this, they make the Rib feel like an event that you just cant miss.

[@AzraelThanatos]

It's the same with a lot of their rotating pie options other than Apple (Though several specific areas have some year round options as well as a 3rd/4th option). Technically, it's the same kind of thing as the pumpkin spice season... A lot of restaurants have seasonal food options that are cycled in and out...and around the same time the McRib comes back, you also have a lot of places bringing out Jalapeno or other "spicier" options because it's also something that is more attractive for the time of year since people want something warm.

[@ThatRandoArtist]

Yes exactly what I thought

[@smungahh]

I think this is definitely a big part of the answer. We haven't had them for a long time in my country and when we did they were always limited edition for about four weeks. I crave and miss them to this day and I'm pretty confident I wouldn't feel that way if I could get it whenever I want.

[@Val.Kyrie.]

Food used to be seasonal. I like seasonal food.

[@SeanSinclair821]

I can honestly say, of all the times I've ever ordered barbecue, I've never once given any thought to whether it's the right season of the year to be eating that.

[@polish_filipino]

5:27 - 5:38 Probably one of the funniest random jokes I've seen on Food theory. Most of them have been intentionally bad... unless that's just matpat doing his thing

[@thisisasupersayin376]

5:31 This might be my favorite Matpat joke, it just comes out of nowhere and absolutely blindsides you

[@VexedVergil]

I can vouch for this theory, during "mcrib season" I always get about 3 sandwiches during that time, they are good! However after that 3 I get over it and forget McDonald's exists til I want fries. This cycle repeats every mcrib season

[@squeaktheswan2007]

I think that McDonald's knows that the mcrib tastes weird so they do the yearly promotional special to make it seem more desirable than it really is. If they served it year round, people would eat it all the time, realize it's terrible and stop buying it. Only serving it sometimes gives the consumer enough time to forget how awful it tastes.

[@summercooley9489]

It's actually to give us a revenue boost before the new year, so we can keep running throught the new year new me trend :(

[@squeaktheswan2007]

@@summercooley9489 Huh.

[@mort6578]

I actually like it

[@jgood005]

They should do the same with Filet o Fish

[@isabellab.1875]

That awkward moment when the McRib is one of the only things I'll order from McDonald's...

[@braydenw867]

Why at 10:40 is 2009 not included

[@tiediedan3328]

At the location I work at we just cook them on the grill, and the onions we use on them are the ones we use for quarter pounders