Indonesia’s Kopi Kenangan Aims To Be The Largest Coffee Chain In Southeast Asia

[@muhammadhanif4113]

They are doing good financially. I hope they become bigger but not overpricing like starbucks.

[@raineheartily4580]

their place is less fancy but the pricing is easily half of starbucks price while still having pretty good products.

[@sakurachristineito6428]

If you come to Indonesia, you would know that there are tonssssss of better ones than Kenangan. Especially the local ones who can source high quality beans from plantations in Indonesia it's such a fine coffee drinking experience

[@DesiranKehendak]

I believe in your statement, but it's not about who has the best or better quality of the product, is it. It's about the scale. To have the giant scale as Kopi Kenangan and sustain it, they must put insane amount of works.

[@ironheart8374]

Insane money as well

[@DesiranKehendak]

@@ironheart8374 definitely. But why better taste coffee brands don't get it.? It's really about something that appealing to larger mass. Just like any other products. Like musics, the most popular or most selling out albums are not necessariliy the best music out there. They are just, more appealing to broader mass of people

[@cholidid1464]

​@@DesiranKehendakthe other founders didnt meet tech VCs who do coffee

[@hitthedeck4115]

Expanding your business is not about making the best quality product.

[@MaydiLoli]

I went to Singapore last July and i saw queuing was quiet long at Kopi Kenangan. Is it only because of the cheap price ? I personally prefer Kopi Kenangan than any other coffee shop.

[@SuryaSurya-re3vn]

where is the location in Singapore? I am living in Singapore but never seen Kopi Kenangan

[@anyarbach]

There are few outlets in Singapore, Jewels, Orchard, Raffles etc.

[@ardhisyaifuddin4966]

There's one I saw in Changi terminal 4.

[@adiburizal5958]

When a tourist comes and buys coffee on the street in Indonesia, he says "this is better than Starbucks."

[@kimdongdot2471]

I can say this kopi kenangan is better than *bucks..better in flavor n much more affordable..

[@paboviewer6942]

Taste wise not better than bucks but cheaper thats for sure.

[@JohnWaseso-u1d]

This is new for me, gotta taste it myself😁

[@EpicVice]

lebih suka point coffee daripada kenangan, siapa disini yang sama?

[@mmddyyyy-his]

Flash kopi

[@rabinraj15]

Terbaik Indonesia!! 💪🏽 Jom buka di Sabah!

[@watchlisten5276]

Soon

[@Picklepuppy00]

Amin

[@AhmadAshrinAbdulJalil]

After boycotting Nescafe, I drink Indo Cafe... Good tasting instant coffee

[@anythingwrez2932]

Me too

[@marktrinidad7650]

I would rather buy from Kopi instead of overpriced Starbucks.

[@ridhobaihaqi144]

Nice. Pancasila/nusantara credits +1000 points.

[@Iceyfire12]

Or Cafe Amazon!

[@irwindavanya2750]

Even kopi liong taste better than sbux overprice americano. And thats not because i'm indonesian 😂

[@paijo313]

indonesian brands; kenangan, tuku, fore on 🔥

[@irabakri2662]

Kenangan itu kopi standar yg enak buat ukuran harga 18-19rb (USD 1,25). kalau mau lebih enak banyak, tapi ya ga selalu ada dimana2. Kopi kenangan itu ibarat kata indomie-nya gerai kopi.

[@jazzcoustic]

Its better tastes and price than starbuck... lol

[@paboviewer6942]

Better price but not taste...

[@watchlisten5276]

⁠@@paboviewer6942for me kopi kenangan has better taste and price

[@jeek78]

Nah, never a fans of overpriced coffee chain..... always support the local uncle aunty coffee... cheaper and relatable

[@Tomb4k]

Try Kenagan, similar to our own Malaysia Zus coffee but higher price. Still prefer Zus with more affordable prices.

[@corgansow6173]

Our Zus coffee is cheaper and taste better. Last time tried Kenangan I tasted burnt coffee instead

[@Tomb4k]

@corgansow6173 indeed. Pricing play factor here. Their may successful in theirnown yard. But not outside.

[@BadasHype]

Nope. Have tried coffee latte at Kenangan once, several times at Dunkin from Massachusetts, Illy from Hungary but my taste is always at "Coffee Bean & Tea Leaf" from California and Zuss Coffee original Malaysia. I would like to try the Coffe latte at Tim Hortons from Canada.

[@rimaskautsar4058]

Kopi Kenangan is one of my favourite coffee

[@jar3729]

This brand can be the biggest in Indonesia, but the whole SEA? Good luck as every SEA countries has their own local and loved brands.

[@MawangHujan-fl2zn]

Big in Indonesia means big in Southeast Asia. Population of Indonesia is a half of SEA population.

[@biggbro9]

Yupp..I don't think it will work in other SEA countries as each one has their own homegrown local brand.

[@mjy87]

I doubt how Kopi Kenangan's grab-and-go strat would fare in the Philippines. We already have a similar franchise here - Pickup Coffee - which sells drinks at less than 2.00 USD. People here don't really care if the coffee is made from beans from some remote mountain or it's just instant coffee with a dangerously high amount of sugar. Most Filipinos patronize Starbucks not for the coffee - it's for the status symbol and premium space that we can use to meet up with colleagues, family, and friends. Price does matter, but in the PH market, I don't think that is a profitable space for this brand to compete in.

[@mrizaldi7199]

It's already biggest in the SEA . Because indonesian population itself are 270 million. Ofc the revenue gonna be huge compared to other coffee shop in the region.

[@hafizilmi7255]

It doesn't need to expand in other country of Southeast Asia. Just focus in Indonesian market and easily the biggest.

[@moriokamoriko9555]

Memories coffee

[@paijo313]

lets buy local brand coffee, the taste n price better then bucks!! kenangan is one of it

[@AlvanTama-Pis]

I like kopi kenangan ❤

[@17meisha]

Enak sih, janji jiwa juga enak. Dari pada Starbucks yg mahal, mending kopi kenangan atw janji jiwa. J.co juga enak! ❤️❤️❤️

[@MbahMu9829]

He's also in "very good terms" if not part of Indonesian president's inner circle. So . There you go

[@happinesscompilation5252]

Basically, he's a cover to launder money for corrupt Indonesian politicians.

[@rafifmuflihh]

kenangan mantan🤤

[@atrynkhansyghma3698]

Your earnings are impressive! I’m aiming to reach that level too.

[@noirisneo]

Jco has the best donuts with affortable price but in coffee sector i prefer Lokale

[@FeriFerdinan-i7o]

"Kenangan" in english mean "Memory"

[@PancaPrasetya-mg1ps]

Aku langganan kopi kenangan harganya tidak terlalu mahal tapi enak untuk nongkrong

[@ayfa08]

The kopi kenangan and J'co can be sold cheaper, because they dont need to pay franchise. And simultaneously the coffee's taste are better than bucks or other foreign franchises.👍😊

[@michelle-nm2jk]

MADE IN INDONESIA 🇮🇩🇮🇩🇮🇩🦅🦅

[@giraffestreet]

How are they gonna be "top of mind" after expanding outside Indonesia when their names is hard to pronounce?

[@gilangh1780]

I guess it's due to their unique name and marketing, such as their flagship menu 'kopi kenangan mantan' literally means 'memories-of-ex coffee'

[@VictoriaVoltia]

"Kenangan" is a word. Its recognized word in Malayan civilizations like in Malaysia and Singapore. The people in Malaysia and Singapore already know to pronounce the world before this brand existed. So, the company get a nice traffic in brand recognition from using that word. Their brand also using romance niche, aiming at young customers market. The "Kenangan" which usually used in lovey dovey memories. Their product also use words like "mantan" which is ex-lover. Another one using "Kenangan terindah" which means most beautiful memories. and many others like that. They positioned their product to the right audience in Indonesia with large proportion of its population are from late millennial and early gen-z population range. I dont know how they gonna position themselves at marketing on other countries, but I wish them luck. I'm highly proud of them.

[@ornachia2489]

Do you think people outside America or English speaker country understand and well knowing "Starbucks" as a word?? In Indonesia we called it Sbux

[@alfianmelodic]

Support local 👍🏽

[@ayfa08]

I am waiting which one would be a winner in South-east Asia region, kenangan or J'co, where J'co has been beginning from 5-6 yrs before.

[@repubug1365]

Even in indonesia, kenangan is NOT #1 now among local brands

[@mrizaldi7199]

Dari segi pendapatan sudah no.1 di indonesia. Kalo rasa ya lain cerita

[@vianhoho19]

Taste? Sure. Scale? No competition 😅

[@phoenix5054]

Jollibee acquired CBTL and Korea's Compose Coffee. They might plan to expand in the Philippines soon, so IDK about that.

[@ariawan_t]

Local Pride of Indonesia...😂

[@paranoya733]

Brisik

[@klmtech6440]

Kopi Kenangan stores don't look as crowded as when they just started. Many new competition now for cheaper coffee like Tomoro coffee, Fore coffee and Janji jiwa. It's a good Coffee brand but revenue numbers seems inflated...

[@fajarcahyono3693]

If you are care about both price & quality, Kopi Kenangan is much better than Starbucks. If the sellers offer better price and quality, I will choose it and I don't care if it's local or foreign

[@Siluman_Rubah]

Much better than starbug

[@arthurwatts1680]

I hope it's better than OldTown White Coffee. I get that Malaysians are proud of their homegrown products, and maybe I just didn't know what to order, but compared to a standard flat white in Australia I was very unimpressed.

[@leealex24]

zus coffee is malaysian brand

[@KakekSugionoCR7]

Kenangan mantan

[@ddlpt]

Better than Starbucks !

[@juanindojorgijanad782]

Be advised, folks! Kopi Kenangan will go global.

[@ichsansandi4101]

This coffee chain is good. Absolutely better than Starbucks! There are other options but "KopKen" (in short for Kopi Kenangan) has its taste characteristic. It's one of the pioneers in the industry. However, I prefer Point Coffee of Indomaret Convenience Store since it is more accessible, but a bit more pricey (starting at 25.000 IDR). For a cheaper option, I prefer Kopi Tuku because it's cheaper 😃 At a mid-level price point (above Point Coffee under Starbucks), Tomoro Coffee tastes better and has more flavor and topping options. What KopKen did better than its competitor is its way of building and maintaining its brand level. It's amazing how KopKen is still at the top of the minds of customers when there are so many competitors in this industry.

[@jonwick7635]

Has kenangan in profits already?

[@muhammadsecret8783]

Of course profit is already large, the shop is not own by them, but other business people, they just sell the Brand and the management to manage the coffe shop. So each shop already some one else business, this is why they can grow very fast. No one will enter such partnership if they dont have large profit in their first year operation

[@newjohnjuma]

I also want to make it for society's sake who wanna cash in on my ideas

[@Semangatdonks]

Revenue? What about the net profit?

[@cholidid1464]

Reports say in 2022 loss of rp452 billion or ~us28 mil

[@hitthedeck4115]

What is net profit? It's all about growth!

[@muhammadsecret8783]

@@hitthedeck4115 Of course profit is already large, the shop is not own by them, but other business people, they just sell the Brand and the management to manage the coffe shop. So each shop already some one else business, this is why they can grow very fast. No one will enter such partnership if they dont have large profit in their first year operation

[@ArifSetiawan-k2o]

Coffee makes you unable to sleep too hard 😮

[@adhisarakridowasono1019]

better than Starbucks

[@mrprimarch6484]

Peak coffee

[@mcaslaf]

But Fore, Tuku and other few brands have better taste than this sugary brown drinks

[@TheDKusuma]

its not about taste... lol

[@herryxujr.133]

Kopi Jago ♥ is Better than Kopi Kenangan.

[@arghost9798]

Unless i can smoke in their place while enjoying the coffee. I will not go there.

[@azax3813]

Indonesia maybe but south east Asia,no way.vietnam coffee,Thai coffee,Malaysia & Singapore mix market local and non.other country too poor to afford for franchise coffee

[@eddyr1041]

Viet don't need chains coffee.. their coffee is too good

[@azax3813]

@@eddyr1041 I agree,even the sit down back of alley coffee there is good.

[@anaskhoiri3653]

​@@eddyr1041 if viet still thinking like those capitalizing market gonna take their coffe too 😂

[@leealex24]

malaysia got our local brand, zus coffee. Strong in malaysia, expanding to sg and phil next

[@hafizilmi7255]

Just focus on Indonesia market easily the biggest in Southeast Asia, as Indonesia is half of Southeast Asia population

[@suhalaomo3278]

really Kopi Kenangan that successful? In Indonesia there are many other coffee shops that taste way better... For me I prefer Fore....

[@TheDKusuma]

ini bukan tentang rasa mas bro... ini tentang bagaimana mereka membesarkan bisnisnya bisa sampai ke overseas... kalo soal mana yg lebih enak ga akan habis2 bahasanya karena itu selera

[@AR-bh3mn]

Good by Starbuck 😅

[@paboviewer6942]

Just wait until sugar tax regulated. The price gonna hit hard.

[@kacanghijau166]

imo indomaret point is better

[@mhkhusyairi]

I understand it's normal for people to butcher other culture's words and names. I really do. But this is not your average influencer's video. You can do better, Forbes!

[@panindonesia]

Don’t think they can compete overseas especially Vietnam

[@shinramx]

Kopi Kenangan = its all about sweet and over roasted .... also coffee taste somehow dissappear from their coffee ... it taste like syrup, milk, and alot of sugar

[@gandaruvu]

That's practically all Indonesian kopi susu brands.

[@janettamaryam5724]

It's to high calories for me 😅

[@yuyij6703]

Won’t last long. Went to one of the outlets only to found out how bland it was compared to tens of other cafes mushrooming nearby with 1/3 less the price. Expanding simply because it has money is not the right way to go

[@DreamAgainNetwork]

🫡💎📈

[@TheMap1997]

I don't like kenangan. It seems they sell sugar instead of coffee 😞

[@ridhobaihaqi144]

Overproud indo netizen: 😠😠🤬😡😡

[@editorizal]

​@@ridhobaihaqi144inferior netizen: 😂😂😂😂

[@raineheartily4580]

you can always ask for less sugar options. indo default sugar level is overly sweet to me too. i remember trying out es-teh chainstore with less sugar and i was like, "this is the less sugar version? seriously?"

[@torevalberg3510]

Here’s a secret: if you ask for “no sugar”, you get “no sugar”. Aint rocket science

[@yuyij6703]

It is bland..stingy and I found that its outlets here in Msia are almost empty. It simply tries to impress VCs by opening outlets as fast as it can before swooping the expected windfall through IPO exercise. It copy paste the same SOPs once used by Uber and NinjaVan. It might work 10 years ago but it won’t work now. I’m expecting things to unravel for this brand within 24 months

[@SuryaSurya-re3vn]

I have tried so many coffees across many countries. And I must admit that Kopi Kenangan is the best coffee in the world.. the taste is just soooo good!!

[@yukiaditya7352]

Even Tuku is better

[@First1ToComment]

First

[@containedhurricane]

To taste the real coffee, don't add sugar, sweetener, milk or cream into it

[@danal9335]

I agree, & Kenangan Americano tastes terrible 😅

[@user-ckltbyh5I8j0a]

I smell the stench of jealousy in Southeast Asia 😂

[@user-ckltbyh5I8j0a]

Even Indonesian coffee is known to be the best quality in the world, please enjoy it and don't be jealous😋

[@biggbro9]

​@@user-ckltbyh5I8j0afunny how you consider his comment as a sign of jealousy..such shallow minded people

[@user-ckltbyh5I8j0a]

@@biggbro9 I don't like it when many people in Southeast Asia don't support other Southeast Asians just because of jealousy and rivalry,And they prefer to remain dependent on western and east Asian products and remain third world

[@kianhoongtee7717]

Overrated BS.

[@ridhobaihaqi144]

Diabetes & overproud: 📈📈📈📈📈

[@editorizal]

OVERREACT 💥💥💥💥

[@giraffestreet]

OVERUSED AND OVERBEARINGLY ANNOYING

[@AhamdMushaffa]

Inferiority is the key

[@irwindavanya2750]

They have 'no sugar' and 'oatmilk' option. Life is simple

[@ThatDruidDude]

Echo chamber babies wot wottt

[@toharstafgudang]

Halah, apa yg mau dibanggakan? Sebentar lagi juga dibeli Singapura. Indonesia today is under Singapurean control. From Lion Air to Gojek. We, Indonesian , just living puppets. 🥵🤡