This Next Billion-Dollar Startup Wants To Save American Manufacturing

Hadrian founder and CEO Chris Power has raised $180 million to manufacture metal parts at warp speeds at his California factory. Now he wants to build dozens more across the country to make more parts better, faster and cheaper.
Power’s vision is somewhat different from other startups building tech to make other companies’ warehouses more efficient: He’s developed proprietary software to run Hadrian’s own factory, which allows it to churn out all types of precision metal parts for aerospace, space and defense companies faster, more efficiently and with fewer people.
Now he wants to build out a network of cookie-cutter, high-tech machine shops across the country to shake up a giant and fragmented industry. That’s a difficult and capital-intensive project, but one that Power argues is crucial for America’s industrial base. Investors, including Andreessen Horowitz, Founders Fund and Lux Capital, have bet $180 million on it, and the company is now worth roughly $500 million.
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[@tylerblaylockk]

12 minute video and I have 0 idea what they're actually trying to do. And I've been working in manufacturing and studying manufacturing for 5 years now.

[@charlespolanco7427]

Love it. I started to think I was the only one. Said a lot but nothing at all. What an amazing product! LOL

[@lolppl100]

It seems to me like they are a CNC shop. And I don't understand why that is world changing

[@charlespolanco7427]

@@lolppl100 Agree. One of those "billion dollar" ideas that go to zero.

[@michaelszabelski6142]

Another commenter hit it. It’s not WHAT he’s making. It’s Who he’s selling to. DOD AeroSpace. We have “ Buy American” laws on the books. When you build something for the Government, you must use American sourced materials, components and products useless you can prove you can’t get it here. It’s in the contract. Many companies here have skirted these laws as they outsourced to India Pakistan Taiwan etc

[@suntzu-hi6hz]

At 5:00 mark he is trying to tell you "The new age of American manufacturing" is going to be machinery/A.I less human intervention. you welcome.

[@samkochevar983]

Manufacturing engineer here. I agree that we need a focus on American manufacturing. I disagree that the current state is as unusable as these tech bros are portraying it. They’re pitching it that way to make themselves seem like a good investment. Automation has its place, and is definitely going to play a part in covering labor shortages. But if you automate an inefficient process, it becomes an automatically inefficient process. The biggest challenge for these guys will be making things at any meaningful scale. Figure out how to do it efficiently with people first, or even simulation, and then automate

[@CommunityTrashPicker]

He definitely is trying to cash in the USA made by dissing CCP. I don’t like CCP to but that shouldn’t be his primary goal to improve American manufacturing. He just seems opportunistic. Typical Aussie

[@talbraunstein4586]

this is a great comment

[@P.E.O.ll-RhodesScholarGraduate]

@samkochevar983 Did you work for me at IBM in the 70's & 80's? Simulations, efficiency, and automation CANNOT be used to avoid frivolous lawsuits. Automation of tech is only used to avoid major injury or death.

[@evelynricahrds2461]

So they are focusing on defense, which gets it's money from the government, which gets it's money from citizens, who are buying nearly everything including food from foreign countries. So how long before we don't have any money to spend on defense? Their strategy is not solving the problems they claim they are and the investor they interviewed didn't apply any critical thinking.

[@overman2306]

If you want people to take you serious don't use the term 'tech bros'. It outs you as some sort of resentful left winger.

[@andrewwallace9264]

$3M in revenue is absolutely nothing...and their projected 10X of $30M is still less than most small/mid size machining companies. It all comes down to how scalable it is, and if they can produce parts for less than the cost of outsourcing to LCC's. If not, you're just taking work from a bunch of smaller shops in the US and aggregating it into one shop still in the US, while all of the currently outsourced parts continue to be outsourced. Wish them the best, but a long way from a "billion-dollar startup".

[@Redsand481]

$3m in revenue with $30m in new equipment and $10m in structure ...that's why they are on a media tour, they need more investors.

[@__________5737]

Where is the exposition on what they are exactly doing? Do better journalism please

[@PeterRukwaro]

This are AI. They are not humans(just listen to them and identify what's common with there Tone

[@Redsand481]

It's a sales pitch for investors.

[@nolongerblocked6210]

This was specifically generic sounding bcuz they're just looking for rich boomers with excess cash for investment. Literally everything they're talking about is already being done in cnc programming/machining & has been for decades. This was a lazy fluff piece to lure investment, nothing more

[@HexaSquirrel]

So it's a CNC shop with some automation? It's been done before and is nothing new

[@John-yo4cz]

Yep I work at a machine shop that looks just like this except a little less clean. Except it's staffed by experienced machinists not soft handed hipsters from LA. We've been here a while. This isn't rebuilding manufacturing, that's just marketing

[@jamesvanderbilt6200]

proprietary software is where the big money is

[@JuanHernandez-dj9zo]

Hopefully it’s not another Weworks venture.

[@HackingTheMish]

​@@John-yo4czprobably give it five years and then it'll look as dirty as any other machine shop lol

[@X197ToPlay]

i mean all i see Amaricans do best is talking 13min how great somthing is, and not showing a single frame on what they talk about ^^ Im 27 having my own machines and robots and even producing parts :D and not sponsorred whit millions.

[@leyjit3561]

A whole company talking like teenagers. The amount of upspeak is ridiculous.

[@thompsign]

I wanted to disagree with this but I cant unhear it now😂 almost every sentence ends with it, I didn't know it was called upspeak😅

[@nolongerblocked6210]

The amount of generic tech bro terms in this video is absurd, they must've had a list handy for crosschecking if they'd used them all

[@regolith1350]

I'll take upspeak over vocal fry any day.

[@rolisreefranch]

And 3rd world budget rate engineers.

[@moggadah]

I've been working as a software dev since the late 90s. My first impression of the industry was that it was a combination of capitalism and boys room mentality. Everyone just wants to make money, work with cool tech and no one really cares about the consequences. Moral is seen as a hindrance. My impression still holds to this day. Still not really any adults in the room to think about consequences. It's like Elon having all these kids and then realizing that some of them turn out gay and then go denouncing his kids for not turning out how they would have if he'd been present in their lives. We can't just choose fun, fast, lucrative and expect everything else to be somebody else's problem and that somebody else actually will solve it for us.

[@CEMBerthoud]

Tech bros discover manufacturing.

[@Euphorica]

Lmao nailed it

[@RicardoMedina-zu1qe]

I get in to the comments to understand what is the message in the video

[@fakenewselon7759]

Foosball table and ping pong table will revolutionize lunch breaks

[@Ikbeneengeit]

Not enough AI for my liking, needs more blockchain synergies.

[@SeanTalkoff]

The continuously changing economic conditions in our society have made it necessary for people to find additional sources of income, thus I am looking at the stock market to fuel my retirement goal of $3m, my only concern is the recent market crash.

[@mikey43221]

Every crash/collapse brings with it an equivalent market chance if you are early informed and equipped, I've seen folks amass wealth amid economy crisis, and even pull it off easily in favorable conditions. That should be the least of your concern. Also explore the option of working with a CFA to reduce greatly your chances of loss.

[@tmer831]

You're right, I and a few Neighbors in Bel Air Area work with an Investment Adviser who prefers we DCA across other prospective sectors instead of a lump sum purchase. As a result, my portfolio has recorded significant improvement even during the most unfavorable market season.

[@DavidCovington-st2id]

I'm intrigued by this. I've searched for investment advisers online but it's kind of hard to get in touch with one. Okay if I ask you for a recommendation??

[@tmer831]

'Sharon Ann Meny' is the licensed advisor I use. Just research the name. You’d find necessary details to work with a correspondence to set up an appointment

[@DavidCovington-st2id]

Thanks, i did a quick web search and i found Sharon, i hope she responds to my mail.

[@ciscohernandez4384]

Licensed Mechanical Engineer here, been also running my own CNC shop for better part of a decade so I know the space. I ask this with no hate at all, how will you change the industry? Companies that have big capital all invest in automation, I do that to some extent and I'm a small shop. But are you a job shop, a production shop, a fab shop? How will you disrupt that space? Investing in pretty machines and automating is nothing new. Also, training a rookie in 30 days will only get you so far even with automation. For those of us that are in the industry and truly understand it, I would love to learn more on how this company will do more than companies like Xometry, Titans, or private company's like the Hamilton Company in Nevada. Genuinely interested in this

[@herjitpannu2282]

This is Forbes, the same guys thay promoted SBF, Elizabeth Holmes, et al. Take it with a grain of salt.

[@scott76421]

Every machinist instantly knows these guys are clueless. No one likes working there and they think what we do is simple. They don't know what they don't know.

[@Steelcrafted]

I think there's a difference between what they're doing, and what you and I would consider being a machinist. The shop I work in I do a lot of modifications to existing parts. I think that's where being a machinist shines, versus making lots of high precision parts from scratch. You and I both know that the first article takes the longest. Getting set up, tool selection, holder selection, workholding, programming the part, and then proving it all out. After that, sure let a robot take over. I personally hate standing in front of a machine and feeding it parts all day....

[@Trulyspec]

This is the most annoying thing happening at my current shop. They think things can always be done by the book but there’s a finesse to everything. The older manual machinist can still crank parts out faster

[@bens5597]

This is reminds me a pump and dump, start up one factory go public, people buy your shares somebody leaks it is all smoke and mirrors and it comes crashing.

[@pcnetworx1]

Pumpity dumpity doo doo here indeed

[@AdamBechtol]

ya

[@Uncle-G]

This impresses anyone who doesn’t know any better

[@YSJCA]

You know its a scam when its just a bunch of bros just talking about random background and how they have a vision. The industry is pretty automated. There wasnt a single example in this video of what they're doing different

[@waynethorpe1341]

Not to mention

[@Joshua-dq4kr]

Well they never talk about what they are actually doing,,, just talking they are efficient and bs

[@Nickcoterie]

Hope Forbes isn’t promoting another scam

[@JTMarlin8]

Their revenue numbers are woeful given how much staff and equipment they have. $30 million is in the red. $3 million might as well be rounded down to zero given their burn rate.

[@RobinHood24-nj5om]

The ''Hadrian story'' continues to be light on technical details and comes across as more of a pitch to investors than a substantive look at their manufacturing innovations. To really showcase how they are "rebuilding American manufacturing", they should create a follow-up video that dives deep into the specifics of their automation technologies, software, and processes. For example: What makes their automation solutions unique compared to what other advanced manufacturing facilities are already doing? How are they integrating software, AI and robotics in novel ways? What specific manufacturing challenges are they solving that enables them to be cost-competitive with overseas production? Seeing their automation tools and software in action on the factory floor, with technical explanations from their engineers, would be far more compelling than the high-level overview provided here. Also I question the efficiency figures mentioned in this video. regardless, manufacturing professionals and engineers want to see the nuts and bolts, not just aspirational statements. A video that really showcases the technical innovations happening at Hadrian would generate a lot more excitement and engagement from the industry. Looking forward to seeing that next level of detail in a future video.

[@564df6g5h4d6f5g4h6d5]

Another take the money and run.

[@CTOInformation]

An Australian, playing the nationalism anti-China card in the US. LOL

[@longiusaescius2537]

@CTOInformation you aussie?

[@bArda26]

the company's name is Hadrian...

[@willislee239]

kzbin.info/www/bejne/rKDGpqhmh6esg68si=7OGzsUJuWN5Di6zY&t=639, Kuka robot arm is owned by a Chinese company since 2016, LOL

[@unknown2723]

Moved everything to china for cheap Labors, but do we need labors anymore?

[@aur4466]

Its all about ancestry

[@boomerbobable]

The point about the fall of an industrialized country isn't because they don't have enough robots making high end products for other robots to install. it is because there is no longer a viable platform for people who are not pushing 1s and 0s around all day to make enough to support a family and grow more prosperous. A modern car factory uses less people and the cost of labor in the car is significantly less by proportion of cost than 40 years ago. When you carve out the pathway from lower economic classes to middle class and above, then you have 2 countries - those who have and buy stuff from China and those who don't. This is not just a US problem, but a problem everywhere.

[@krunkle5136]

Nailed it. They're completely forgetting the social and cultural element of industry. But of course these types only think about what can make more money period. Tbf this is a trade policy scale thing, where importing cheap goods from abroad and outsourcing should be illegal

[@Fraet]

@@krunkle5136 Importing cheap goods from abroad should be illegal? You want to shut the US off from world trade?

[@anuraagt]

Hmm... Strange that they can't explain what they do simply. It's all very abstract, and I can't see a use-case. Curious to see how things pan out.

[@adampgrm]

They're a machine shop. That's basically it. Slap "tech" and "national security" on it and you're suddenly a billionaire.

[@robotekusa]

Its a ploy to collect all these old salt machinist Intellectual property and put it into a CAM/CAD program then sell the program

[@Mreyna310]

That is what I was concerned with. From what I understand, they are trying to learn how to automate processes. Understand how to efficiently manufacture something, digitize it for the automations, and the build out the automations. I have no knowledge of how this type of stuff works so it was just a guess. It seems valuable given the skilled labor shortage we will have.

[@seanhepner7813]

I’m a manufacturing engineer myself, and I agree about a lack of depth. I was excited to watch this to understand how others might be using robotics and software to solve the classic problem of robots not being adaptable to work through certain situations, and was left thinking they hadn’t figured it out either. 😅

[@mikewellington2738]

@@seanhepner7813 same here. I guess they probably also can’t show a lot of their work? Wish I could’ve seen more.

[@dfinma]

I've been in manufacturing for almost 40 years and I didn't hear anything meaningful in the video except buzzwords. The upspeak is superannoying.

[@fofoqueiro5524]

This video highlights a real challenge in U.S. manufacturing: a group of well-paid managers speaking while the broader audience remains clueless about what they’re actually producing.

[@Matt9Five5]

Retail investor propaganda.

[@vetire4294]

its not public and won't be for some time

[@azwileetoyote]

My degree is in Automated Mfg Technology and spent my nearly 40yr career (retired 2 years ago) building robotic assembly lines in the automotive and semiconductor industries either as a Mfg., Eqpt. or Mech. Engineer so its encouraging to see this startup company coming in with that vision at the start rather than an older company trying to automate as that just lowers the morale of the existing machinist and operators. 40 years ago, I was always viewed as that young engineer looking to replace their jobs with robots... its true but those jobs were just replaced with technicians and engineers who had to repair or maintain all of the equipment or continue to upgrade or design new systems so I always saw it as a net gain for the US, not a setback.

[@Cmccall89]

So they have hundred eighty million dollars capex, only make 3 million a year in revenues (or profits, watched the video last night, either way it is insignificant compared to op costs), and claim they have invented an miracle ERP without elaborating any detail. To me, this looks like a commercial disguised as some "magic" tech disruptor.

[@thomastorretto2772]

If they were serious about manufacturing, they wouldn’t be doing it in California. The least manufacturing friendly state in the nation.

[@chrishenry5945]

I came here to make the same comment.

[@sahajdeep_sandhu]

nah california has a lot of incentives though i don't agree with you

[@marcv2648]

Well they do have foosball table on the shop floor. #Priorities

[@M2KKA]

Cnc's cant even set there own parameters let alone change inserts, first offs, set ups ect. We need less "Tech bro salespeople" and more Machinist!

[@scubaseppy]

I've been in US manufacturing since '97 and competed with outsourcing my entire career and I could never imagine doing anything else.

[@michaelrigoli]

Great job! Rebuilding manufacturing in America! Thank you for taking on this challenge and wishing you all the best!!

[@TheOtherKine]

Where do you chuck the WASTE PRODUCTS????

[@olliebrown89]

Titan fixed American manufacturing ages ago. BOOOM

[@wayne5447]

I would love to see Titan visit their "shop"! They wouldn't know what hit them!

[@cheeriomartinez]

Aw man I almost worked there as a cnc programmer. That’s so cool, I wish them nothing but the best.

[@taylorcurtis6187]

It’s just a machine shop with some automation. Am I missing something? I run a small batch high mix aerospace machine shop as a manufacturing engineer. Literally everyone is working on automation I don’t understand what their pitch is. What actually makes this special besides investment.

[@kundeleczek1]

That enigmatic software.

[@marcv2648]

I think they are just trying to get money from people who know nothing about manufacturing.

[@hdtlab]

Lemme recap real quick: this is just another metal machining factory paying to appear on Forbes for marketing purposes. The whole video is non-sense.

[@ValenceFlux]

Thumbs up to whoever put the googley eyes on the lifting shifter turn sway apparatus.

[@pudanielson1]

These Tech Bros are so arrogant have they ever worked in a CNC or Machine shop?>

[@johnsullivan8673]

Lol. This won’t do anything for US manufacturing

[@avandurion]

@10:20 "usually machines run 20% of time". Lol

[@designrama68]

Two things. 1. Automation feeds 80% fewer families compared to the early manufacturing era in the past, and more way profit for the owners. 2. This business model is only substantable because it serves the industrial military complex that has a budget of $2 trillion annually.

[@anthonypan205]

well, American workers are just too expensive. You can't buy all your goods for cheap from China and act surprised when manufacturing is shifted overseas

[@brodcaster14]

You do realize most of that $2 trillion is spent in paying employees, healthcare for them and their families, pensions, and subsidizing everything from housing to groceries. Automation is the only way to make manufacturing sustainable in the current economic market. But to power automation significant new fields have opened up within engineering.

[@Shazi7083]

The only way for the US to rival China is through automation, as China has a lower-cost labor force.

[@designrama68]

​@brodcaster14 $2 trillion is going back to our economy, but most of it goes to the owners and investors. What he say about bring back manufacturing will save us from declining is incorrect. Golden era of manufacturing created middle class because people had income and paid taxes. Let's say in the 50s, for a manufacturer to make $1 mil, it has to have 1k workers. With automation today, it just needs 100 workers. Same profit, 900 workers' salary go to owners and investors, and they pay little or no tax. Rich poor gap widens exponentially. We have to start taxing corporations use AI and automation and distribute the wealth. Or people going to revolt.

[@epinephrinsr71]

How many fewer American families does Chinese industry and automation feed?

[@georgekeller6341]

Ok, after watching this for 13 minutes, I still don’t understand what the hype is about. Other than the 80% equipment engagement, which is mostly about marketing efficiency, I see nothing extraordinary here.

[@1008chaz]

They seem to put alot of hype into software they spend 0 time explaining

[@MrHacross]

Exactly what the USA and Democracy have needed for a while. Kudos!

[@lc1668]

When I see American flags everywhere in a factory I smell fishy.

[@crytek325]

Nice to see America getting up to speed with good old reliable german technology.

[@LastNameTom]

When we say American Manufacturing, we mean hiring Americans. NOT buying robots from China to be used in the US.

[@timothysands5537]

Props to all involved. I cannot fathom the immense amount of planning that goes into this or how such a flexible manufacturing system was engineered to accommodate the massive variety of machining procedures, materials, cutters, workflow planning, etc at Hadrian. I went to school for CNC and manual machining practices, worked for a few years, went back for engineering college, and am about to graduate as a mechanical engineer this December. This kind of job excites me. So many opportunities for optimization, standardization, creativity, and learning.

[@sloth6765]

He didn't think to button the 2nd button on the shirt? The top button we can all agree on, but the 2nd? That's a judgement call. - Seinfeld.

[@retiefjoubert55]

Many people in the actual manufacturing industry is asking "so what's new here..." They are not re-inventing the basics of modern manufacturing, i.e. CNC machines, CAD/CAM software, industrail robots.. all these pieces works well enough. So guess their "system" works at streamlining the workflow AND standardization of workflow vs the typical hassles of running a job-shop. There improvements can be made, BUT my feeling is they are trying to cut costs by eliminating expensive labour in terms of qualified CNC operators and programmers via "automation" or training unskilled/unqualified people to run Fusion360. Since cost of labour is the biggest global competitive cost driver. TLDR tech bro's taking skilled labour out of manufacturing, drastically cutting costs. Win for investors, sucks to be you, skilled worker.

[@yuripravdin4567]

I am a tech bro working in manufacturing. And i can say with confidence, this guy is on to absolutely nothing. He has said nothing about his product. “Automation” and “robotics” are words these people use to collect capital from investors and the government that know nothing about the factory floor. And this forbes video is another PR money grab to get more investors involved. Smelling like a Theranos and Nikola? My best guess is that this is some variation of a MES platform. But these systems are already around and being actively used in manufacturing. Edit: I am going to look into if i can short this company 😉

[@woodyrx3]

Mates Australian but goes to America with it as he knows nothing left to save in Australian manufacturing 😂

[@KeithStrang]

Investor sales pitch? Protolabs has been doing this for at least a decade.

[@andrewallen9993]

Good to see these chaps using Chinese KUKA robots.

[@andreas4494]

Kuka was originaly german but intelligent people selld it

[@kundeleczek1]

And Korean machine tools.

[@biankabrodeur01]

I'm convinced that investing 50k-100k in the right company before it goes big is more important than saving for retirement. However, picking the right company is so hard. I have around 200k in a HYSA and want to invest it. What are the best opportunities now?

[@Emily-le2op]

I believe investors should start with S&P 500/ETFs for a solid foundation, then diversify across asset classes and maintain disciplined, regular investing to minimize risks and maximize growth.

[@fibra-ox1tj]

Americans should stop massive outsourcing of manufacturing as well as of human capital otherwise consequences will unfortunately be irrevocable.

[@mikew3000]

Americans don’t want to spend the extra money required to manufacture in the US

[@Azmuhhhhh]

@@mikew3000instead of buying one nice shirt made in the USA, the average American wants buy 10+ crappy shirts from Walmart, made in China. Most Americans are not ready to do what is necessary to actually buy American, as their consumerism will be at odds. The government should start weening off China by incentivizing companies to start pulling manufacturing to other countries other than China. China doesn’t have to make literally everything…

[@checolate9680]

Did you watch the video Americans are not going build anything. Software and machines.

[@longiusaescius2537]

@mikew3000 companies and government

[@MubashirAli-s8v]

thats ture

[@perer005]

When people talk about manufacturing returning they are talking about decently paying jobs for low skilled workers returning. Creating an automatic factory won't return jobs...

[@inzhener2007]

There has been so many hypes over the past 3 decades, ... We need the truthful ideas, honest understanding and conversion

[@maxverdi4007]

So what’s the difference between Hadrian and every single other aerospace parts manufacturer?

[@dans3727]

CNC machine shop with some robots added? What is new? What about this makes it investibLe or groundbreaking? I dont get it.

[@jamiemacdonald436]

2:45 you had me a googly eyes on the machine. I'm sold.

[@ismailnyeyusof3520]

I’m a retired industrial chemist and I thought I found something revolutionary here as it spoke to the need for industrial processes to be better designed and yet flexible through the use of high level control technology. Yet, though I watched the entire video twice from start to finish I completely failed to understand what it was that Hadrian actually does. I hope it’s not all a scam to exploit companies that are desperately looking for the secret sauce to higher productivity and quality with lower costs.

[@wowJhil]

Main challenge usually, I don't know US in particular, is that you are not just having the very big companies with the money to invest in automation and IT to support efficient production. You have even more smaller companies with often quite lackluster IT support systems, which makes it hard even telling how efficient you are or not. IoT supporting real time planning and pulling system from order down to each component, that is usually what they would need. And those solutions exist... but often not from the big players on the field, at least not for the small companies to use.

[@Redsand481]

Let me fix your headline "Techbros seek funding in ill conceived attempt to monopolize American manufacturing". Competing with China is not feasible at scale, they subsidize materials and labor when the party decides to target a market. The deals that the late Henry Kissenger brokered with Clinton and W. Bush are unsustainable and have benefited China and the very wealthy at the cost of American workers. This guy is calling out legitimate problems, but he would be best creating solutions for existing manufacturers while staying out of manufacturing themselves.

[@anthonycollin6535]

The first 60 seconds are 100% true!!! Coming home to roost!

[@Xergecuz]

Another Forbes infomercial, how long until these guys that talk and talk without saying anything end up in jail, I say 3 years.

[@Ecker1908]

Fascinating how VCS can pump that much money into something in that infancy...normal investors would consider super risky or shy away

[@Ecker1908]

Chris Power almust have deep understanding of the supply chain and opportunity to have convinced the VC to invest $180m

[@Thewaldo12345]

This reminds me of the series about We Work. Pumping up a company, trying to over evaluate. It’s nothing that hasn’t been done before. With as many machines they have on that floor, everyone would have pulled out if they only made $3M. That size shop should be making at least $15M.

[@tednicholas4719]

I hope Chris still thinks of home, Australia needs this kind of shift back into manufacturing just as much as any country. I'd definitely be the one of the first knocking to get a job!!

[@SpencerEsther-ts6yg]

The height of your accomplishments will equal the depth of your convictions.

[@c4call]

Right at the beginning he didnt want to say "what made america great in the first place" lol. He hesitated and chose other words hahaha

[@johnl5316]

Why does the Harris guy say everything as a question?

[@Hoolibumbum]

Omg. I was thinking the same thing. Makes him sound as dumb as a contestant on the Bachelor.

[@incyphe]

Right?

[@fairvalues4510]

It's called uptalk, used mostly by American young women. You have to train yourself to stop using it because people find it annoying.

[@Stargate2077]

It is a lilt. It exists in most English accents. People in the US are the weird ones that don’t have it.

[@CommunityTrashPicker]

@@Stargate2077ah, aussie getting but hurt eh?

[@maggiejean_nahas]

This is amazing for the American economy! Very excited to see hopefully other start ups with similar concepts as well.

[@ro9949]

This is the future of automated MFG in America. Remove the old skilled machinist from the equation, install more automation that's software driven and can run a true lights out operation for manufactures. More profitable for the manufacturer/company. Worked in MFG for 20 years and unless your company is making parts for defense or space contracts your parts are not being made in America. Great headline though. Yes it can save American MFG but would eliminate the human aspect and the need for people to run the mill. The people at this company have jobs because they are doing the R&D and production of the equipment and software they are trying to sell.

[@bigbird2100]

Great video 👍 Lots of over educated individuals selling an idea that lots of well run engineering companies are doing right now 😂😂😂

[@MrSupro]

This is nothing other than personality based investor bait. As somebody with many years of profitable manufacturing management experience this is a puff piece to my eye. I could train just about anybody to perform a an automated manufacturing job in far less than 30 days.

[@lemeshenko]

Result of outsourcing was growing salaries which made impossible to have manufacturing in US. This is one way path.

[@DianaCasey-uq1nt]

Never ignore a gut feeling, but never believe that it's enough.

[@DwightBauer]

Don't leave a stone unturned. It's always something, to know you have done the most you could.

[@tfmg8223]

Love the ambition guys! Let's go startups!

[@dansmith5167]

But how will this employee hundreds or thousands of US workers with legitimate living wages. How will this avoid any process or sourcing of non-US labor or materials?

[@coryschuler9570]

It doesn’t. They’re saving us manufacturing for the upper class. Not for the working class

[@UCiWrMgES50tlUhV3l6NqjNA]

@@overman2306 that observation is like a miracle pointing to solutions to problems right there...rofl, what does that have to do with the problem in any relatable way?

[@BD-qq4fn]

As long as US consumers demand lower pricing, any job that can be automated will be over time. If not, it will be offshored. I think about this when shopping….I go to Ace Hardware knowing it’s franchised, local owners, a little more in cost than Home Depot or Lowe’s, but more money stays in my town. It bothers me when skilled mechanics (not part changers) make a fraction of what I’m being charged at the dealer…or any scenario where high skill is involved. The days of non skilled workers making family supporting/middle class wage have been gone for 50+ years. The public demanded cheaper, they got it. Sad.

[@BradyBenth]

Transformation doesn't take place with a vacuum; instead, it occurs when we are indirectly and directly connected to all those around us.

[@thinktoomuchb4028]

Thought this would be about 3d printing, but it's robotics and CNC?

[@davidbrowne89]

Huge congratulations to Hadrian from theUK. Leading by example.

[@brentsrx7]

They are a poorly optimized solution for a poorly defined problem. The naiveté is astounding at the most basic level

[@jbi3983]

I always wonder how founders convince investors. What is at the core of the pitch that makes this so interesting to invest?

[@emilepierre1663]

“Wants to save American manufacturing” *shows a job stealing robot* this isn’t for us regular folks this is for the shareholders “good times are on the way” basically

[@expatrocious]

First job?! How much are you paying these people?

[@f.d.6667]

Nice - but doesn't "solve" anything: about 83% of the Western population fall in the "not overly smart" category, yet they are human beings with a right to a meaningful occupation. With their deficiencies in mental horsepower, transportation, service and manufacturing jobs are urgently needed or these people will end up with (mental) health problems and/or an addiction problem. Bringing manufacturing back to the Western world is WAY more than just making complex components for high-tech and defense companies...

[@GeorgeDoughty-m8e]

Simple way to restore manufacturing and even make it better, eliminate corporate taxes and regulation. Instantly fixed.

[@user-hf5nh8pr4g]

I couldn’t agree more with anything said in this video! We have to have more manufacturing on US soil.

[@randallstephens1680]

If you don't optimize the supply chain that feeds manufacturing, manufacturing will fail because the input costs will make the product uncompetitive. There are many systemic problems that need to be irradicated to make manufacturing prosperous in America again.

[@keyboardt8276]

Perhaps you meant irradiated

[@Kevinjimtheone]

Not sure why this automated CNC shop is so special because they never actually say what they really do. I worked with a company that did uber fast PCBs, but the cost per order started at 20K. Based on what they mentioned as a clientele, seems like the prices are equally astronomical, and only makes sense for very high end stuff.

[@garycard1826]

Have you looked at Tesla? The most American auto company with advanced manufacturing processes.

[@margul]

Dude gives me JD Vance vibes. Probably another Peter Teal creation.

[@Kiteboardshaper]

My BS meter was bouncing off the redline right thru this ad written by Scott from marketing...

[@greenpickle9606]

It’s almost like we had a president that used to talk about this… he was lambasted for it at the time too. Funny to see everyone in board all of the sudden. 😂😂

[@boxofcocoa]

Uptime definitely requires some context. If my machine is up only 20% of the time and I push it to be up 70% of the time but it makes the same amount of parts, I’m going backwards not forwards.

[@urbanstrencan]

What an amazing technology, this is what we need new processes and solutions for the future. Great video ❤❤

[@JohnSmith-pw3yw]

No, it is not about startup niche magics that can save a nation from declining. It is about engineering graduate count, supply chain independence, efficient public service, fast and economical mass transport and most importantly long term political stability, meritocracy, agile and competent goverment.

[@gupperguppygupper]

Basically said nothing in 13 minutes...

[@user-vn6hi2bi3g]

This is what tech holds out to society is the possibility of making labor a smaller part of the manufactured cost thru automation.Thus eliminating the differences in labor costs for different regions as the major incentive for locating a manufacturing plant. It makes getting your manufacturing sites as close as possible to your customers an enconomic imperative if a company wants to remain competitive in the manufacturing arena. In other words companies will have to locate production as close to customers as possible which will or already has become the deciding factor for plant location. This bodes well for the nations that are the largest consumers of a companies products. Keeping in mind that one of the core costs for manufactured goods that has for the entire industrial revolution thru today increased even with modern improvements is/are shipping costs. Ray Stormont

[@edp5226]

dude i drove by that building so many times, and now i know what it is. amazing.