How Maserati CEO Davide Grasso Electrified The Luxury Italian Automaker | Forbes

Since 2019, the former Nike executive has returned Maserati to profitability with a plan to produce a complete line of EVs by 2025-and possibly go public.
Maserati CEO Davide Grasso discusses his plans for the iconic brand’s future. Grasso unveils groundbreaking strategies in electric vehicles and luxury market, aiming to reposition Maserati at the pinnacle of automotive excellence.
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[@erickjuma7643]

When you listen to top CEOs like Davide Grasso speak, you learn a lot.

[@seashackf1]

0:16 “go back to the brand roots”….. with SUV’s and electric? One of Maserati’s core characteristics has always been great sounding engines that the driver can hear and experience. Don’t ever lose that. It’s a large part of the feeling that you’re in something special.

[@ballinrides]

I've had three Maserati's and ALL have been flawless for me.

[@creativeartbyluvensky]

Great. Which classic model would you suggest Corey?

[@ballinrides]

@@creativeartbyluvensky I think the GT is your best option used. But if you can get a Ghibli or QP past 2018 I think it's a great deal. Unless you get the GTS versions of the QP

[@ballinrides]

@@creativeartbyluvensky I've heard great about the Levante but I think the Grecale is the great option currently

[@creativeartbyluvensky]

@@ballinridesMany thanks Corey for the suggestions. I’m very curious and whiling to enjoy that experience Corey.

[@ballinrides]

@@creativeartbyluvensky it's not so much you'll have engine problems. The engines on these cars are pretty bulletproof, don't believe what folks say. It's mostly the tiny annoying repairs that don't seem worth it that will add up after awhile if you don't address them. Stuff like that does kinda ruin and annoy you with the ownership. But power train stuff should be pretty good. Just drive it year round and keep it a garage queen. These cars are made to be driven. That sporty engine needs the juices flowing often.

[@marcelhandsome6042]

A beautiful marque pleased that Maserati is going more mainstream and achieving record sales figures worldwide! at all-time high levels of quality! Lancia is also a brand to look out for and is being turned around interestingly has a new collaboration with Cassina the legendary Italian interior and furniture company plus some stunning concept cars.

[@creativeartbyluvensky]

Doing my jogging yesterday morning I see the the SUV white Maserati of my neighbor reminded me to buy muy first one. I will have a red wine Maserati.

[@peter455sd]

Goodbye Maserati,it was nice knowing you...

[@ashwinbalu]

Make Maserati reliable 😂 the sales will follow

[@sawdust1287]

No button and switches gives a sense of cheapness... look at VW and on the contrary at what Bugatti is doing with Tourbillon: a lot of mechanical element, switches, buttons and a way to hide the screen

[@catsaretasty]

We don't want electric 😂

[@RR-et6zp]

most cars yes but the. top cool ones have to be gas

[@lukespector5550]

No, you want German quality.

[@sainta2667]

O knowledge about cars - Are they kidding?!!

[@Desert_Rogue_Tanker]

I hate to say it but if you want quality,maserati please stop using the dodge switchgear

[@joestrickland5153]

Grasso build a heritage series and take 💵💵to the bank

[@sawdust1287]

so it's an Alfa Romeo with make up?

[@johnsnow145]

Maserati couldn’t build a reliable car before electric….now we have the Italians making electric cars 😂 this should be very comical in a year or two when the horn honks and windshield wipers go off when you press “lock” on your key fob😂

[@superchamp32]

who is in their right mind buys Maserati ?

[@ilmelangolo]

me

[@quintillionaire_god]

Jesus

[@autismandy3050]

Maseratis break down after 1 month terrible car

[@ballinrides]

I've had three that have went past 100000 miles flawlessly. You should own a few if you can afford to before making judgemen🤷🏾‍♂️t

[@FleaMarketVintage]

1st

[@Gabriel-dn4gg]

5:10 Charlatan. Tesla is the first luxury brand to go full electric with an SUV. Ever heard of the Model X?

[@tommpoli9317]

Tesla is not a luxury brand…Porsche, Maserati, Aston Martin, Ferrari, etc… are

[@TRONTC]

Its isn't a traditional luxury brand. Luxury is in the eye of the beholder but the other brands mentioned in the previous comment are definitely a couple of tiers above when it comes to the quality of thr parts you touch and feel. Example door gaps and plastics

[@armenstaubach9276]

Tesla is not a luxury car comparing to Maserati or Bentley. It is just an over priced car, which now they are reducing its prices every two months! Have you heard of the crappy quality of Tesla cars?

[@Gabriel-dn4gg]

I love how these Mazda drivers know so much about luxury. People have been hating on Tesla since day one and it keeps proving the haters wrong time and time again. The price reduction has nothing to do with its luxury status but with the business genius of Elon Musk. Of course, I wouldn’t expect you to understand.

[@armenstaubach9276]

@@Gabriel-dn4gg hahah jokes on you! I have a luxurious red Vespa

[@robinholmescnx]

Just like MX5 but not as reliable. I'll stick to MAZDA and put a Masarati badge on it. Job done!🤣😂🤣😂🤣😂

[@ballinrides]

You'd still be regular traffic compared to a Maserati. Nobody double takes at a Mazda. Especially with a Maserati badge. Looks tacky and childish like putting a Bentley bumper on a Chrysler 300

[@robinholmescnx]

@@ballinrides I'd give you a lift when I see you stranded😂🤣😂🤣 MX5 drivers are kind.

[@ballinrides]

@@robinholmescnx Your engine will blow before mine does. As a person who has raced plenty of you guys. I'd say you'll blow your engine and see my taillights 😂 remember my engine is made to go 190. Yours is limited to 155/160

[@robinholmescnx]

@@ballinrides 🤣😥🤣😂🤣😂🤣😂🤣

[@henryhilljr4250]

There doing better they need to do more to separate themselves from that whole fiat Chrysler mix up. I get it's all sub brands and the umbrella is in Italy but that plastic American trash being associated w/ it ruins the brand for me. I still feel like their chasing volume and diluting the brand. I didn't buy one for that reason. I get that they need that FCA money but everyone that looks at that thinks fiat Chrysler now. The grecale electric is nice though. Designed well.

[@jpdorcepublishingllc]

ANY RUST FREE TITLE AVAILABLE? 🎱🕉️🏂