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On June 28th, 2024, Ford CEO Jim Farley was interviewed in-depth at the Aspen Ideas Festival. What he revealed was a detailed blueprint of Ford's plans for future vehicle electrification. It became apparent that FUD spinners such as Scotty Kilmer have it all wrong. Ford is placing huge bets on ev adoption, believing that it's do or die for the entire auto industry!
Ford CEO, Jim Farley shocked the room at the Aspen Ideas Festival when he delivered these three statements:
1) "If we don't make this ev transition...Ford 's not going to make it. That's how important this is for our country."
2) "So, we as a company, face a kind of ultimate fitness test... If we cannot make money on evs, we have (China) who has the the largest market in the world, who already dominates globally, who (is) already setting up their supply chain around the world, and if we don't make profitable evs...what's the future, just shrink into North America?"
3) "We created the Skunk-works two years ago with Alan Clark, who was the chief engineer of the Model Y & Model 3. He came from Tesla - left Tesla to go to Ford - and my badge doesn't work there. It's totally separate from Ford. And they've had a completely different approach, and it looks like they're going to be successful...We're going to bet the company on them."
What are your thoughts? Is Jim Farley making the right choice by betting the company on electrification?
The Aspen Ideas Festival Interview, In full:
• Ford CEO Jim Farley di...
The LinkedIn Op ed piece:
/ confessions-from-lifel...
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