Ford Just SCREWED Truck Buyers! Why This? Why Now?

[@glenncheatham1320]

They can sit and rot! Ridiculous prices.🙄

[@markholubetz]

Cheers

[@icosthop9998]

Good

[@BurtonHolmes-tx5bf]

And piss-poor quality.

[@sunshinepatriot1846]

Agree 100%

[@WeSRT4]

Raise the prices! They will simply rot on the lot. Completely out of touch with reality.

[@kentaroo.7759]

$124,000 plus for a Ford truck? Oh hell no!

[@jerryjeromehawkins1712]

Are these Canadian prices?

[@paulb5771]

They must be Canadian prices. I bought a ‘24 Platinum F250 that was nowhere near that $124K Lariat price

[@markvincent5992]

You know when you think about it, the F-350 with the turbo diesel and a bunch of options is a great truck but $124k will make it hard to make a business case for buying one.

[@metalmike570]

Oh they cost a little more there in Canada!

[@ztormsink5931]

@@jerryjeromehawkins1712 Yes, this is Canadian prices.

[@patrickchubey3127]

My old car was 22 years old and had seen better days. I needed a new car. Ford thinks that I need a gigantic expensive pickup or SUV but they're wrong. I needed an economy car, something smallish but seats 5 people, so I bought a new Corolla for about the cost of a bumper off a Raptor. Ford doesn't make cars for guys like me but Toyota does. I'm from the income bracket that needs basic reliable transportation, nothing fancy and enough room for groceries and I don't think I'm alone, I'm sure there are plenty of people in my situation.

[@airman6822]

As far as I’m concerned, this trucks can sit and rot on the dealer lots. No way I’ll pay that for a vehicle.

[@markholubetz]

100 grand for a truck? Simply Stupid

[@bigf1502]

124 grand for any truck is ridiculous! That is crazy!

[@markholubetz]

I can’t believe it myself

[@coryhimmelspach1101]

That's not even a limited.

[@hi-lx7wr]

Right, range rovers don’t even cost that much….

[@markvincent5992]

@@hi-lx7wrnope, they’re higher than that now. I believe they start at $155k

[@keithburch8997]

Cheap is the word. Only worth half the price. Upsidedown on the trade in 5 yrs. Stuck with plastic recalls...

[@picklerix6162]

Higher prices and lower quality.

[@tedandress2741]

What we are seeing is a vehicle manufacturer pricing themselves out of business, CEO's are paid a lot of money to anticipate what the market will bear and build accordingly and what we are seeing is ridiculous .

[@Liberty-tn3rs]

Someday soon they will have priced themselves out of business

[@joewoodchuck3824]

That day appears to be quickly approaching.

[@mabelpup8502]

Not sure..this has been going on for so long, prices keep rising, they don’t appear to care..scary shi*

[@toddsmith1617]

It's now!!!! Please come on people.

[@425superRocket]

Why not just get it over with and price every car on the market for one billion dollars each. What's the difference? I don't have $100,000 or a billion.

[@kurtgreen1040]

It’s here

[@madhatter9001]

I am currently driving my second Ford F-150 King Ranch, I will never buy another Ford, never.

[@geneoverby6033]

How has it been so far though?

[@greathey1234]

My 2015 Nissan hardbody truck required spark plugs only in 9 years.

[@picklerix6162]

@@greathey1234 Those are good trucks. The EPA requirements have forced automakers to use turbochargers on smaller engines which reduces reliability.

[@425superRocket]

How many people have $60,000 to $180,000 for a truck? Certainly nobody i know. Even business owners that I know, that are millionaires, aren't going to spend an eighth of a million dollars or more on a freakin' pickup.

[@sunshinepatriot1846]

I don’t know anyone willing to spend over $40k for a new vehicle and no one wants electric vehicles because traveling in one is a charging nightmare.

[@MGMidget73]

Give me a regular cab,, bench seat, manual roll down windows and vent windows.

[@markholubetz]

Some people just need a simple mode of transport

[@Ozzypup1]

Heck yeah now your talking. Dont forget the easy to clean vinyl floor. And it has to have a full 8 foot bed.

[@reloadnorth7722]

Yep, 3 on the tree and a 300CID inline 6

[@kitatit]

Yep, here in Australia, driving my 2005Holden Rodeo (Isuzu engine) single cab chassis large drop side tray, 2.4L cylinder no abs, no airbags, no cruise controls, bench seat, manual window winders, stick shift. I paid the equivalent of $2000USD for it 7yrs ago. Basically the price of a trailer…. With a motor thrown in!

[@caltiki3090]

and a manual transmission........

[@tomcharbonneau9788]

I don't understand how Farley still has a job. That guy could care less about Joe public anymore. 37 recalls so far this year.....

[@mabelpup8502]

Owned by slow joes regime

[@icosthop9998]

​@@mabelpup8502 L😂L The Democrats who pulled Old j0e strings have placed that puppet on the shelf. It is *"**#Cackling_Kamala_Harris**"* you must focus on now. PLz uP-grade your mind 🧠 . *TY*

[@mikenovak5226]

@@tomcharbonneau9788 Toyota has to replace millions of truck engines why have U ignored them?

[@Star-fc4ni]

Only 37. Funny how recalls are a business maker and putting the control over the bidders who make the parts.

[@jamesgillespie4804]

He has no clue whatsoever about manufacturing. He is a sales guy from Toyota.

[@orionschroeder9401]

Ford has to keep raising their MSRP's Mark, as they're losing BILLIONS of dollars every quarter on their EV division. In addition to that, Jim Farley is EXTREMELY OVER-PAID for the poverty level job he, and the rest of the Executives are doing running Ford/Lincoln as a company. Ford has led, and continues to lead the automotive sector in recalls, lowest initial quality etc. At Ford, quality is job none, nothing about them is built Ford tough! No doubt many Ford fan-boys will chirp in, and share their two cents worth, what is said here is each person's individual opinion. At least what I have mentioned here, as you have Mark is fact! Thank you for preparing another amazing video my friend, was surprised you didn't touch on the ridiculous pricing of the Platinum model F-150...... Appreciate all the time you take to make these video's, take care Mark, cheers!

[@icosthop9998]

Correct on all points 👍

[@TheTruth-cg8vj]

Why can't they just bring back the inline 6 trucks from the 70's. I had one and the speedo cable broke after 400K miles. Everything that came after was downhill.

[@JimThompson-i3u]

Ford was already losing big money on every EV they sell but it's made even worse with these incentives. If you have to pay people to take your product off your hands then maybe you should try to stop forcing them onto people. The market has spoken about EVs. Hybrids are really the best option at the moment.

[@joewoodchuck3824]

Are hybrids any safer than full EVs though? Then there's the iffy. EV (and hybrid?) insurance situation as well.

[@brandan7761]

If only the lightning was that originally promised 40k

[@mikenovak5226]

@@JimThompson-i3u tesla lost money on all there cars for 10 years. Ford has only sold electric cars for 3 years. What's your point?

[@michaelfelt5130]

I was afraid of the hybrids’ extra complexity (more to go wrong, costlier to repair). Plus my gasser has 1,100 lbs more payload and 1,300 lbs more towing capacity. I DO admire being able to plug a hybrid into your electric gadgets, but my answer to that is my gas generator. I’m not saying the eco boost is smarter than the hybrid, but for my wants it was for me.

[@joewoodchuck3824]

@@michaelfelt5130 The hybrid concept baffles me on one point. We've always been taught that lots of engine starts are bad for the engine because it never fully warms up to proper operating temperature and increases gasoline absorption into the oil. It's obvious that a hybrid engine will stop and start more than a conventional engine. So all of a sudden many starts is ok when it wasn't ok before? SMH.

[@quantumphaser]

“I will build a motor car for the great multitude. It will be so low in price that no man will be unable to own one.” Henry Ford

[@ericnonya3650]

only a fool would buy a new car now!

[@markholubetz]

I agree, waiting is still the best angle

[@markvincent5992]

There are a few that I would consider. None are German or American, save for the new Mustang. I would have to see the past reliability stats first though.

[@brandan7761]

I swear those super duties only sell because of fleet sales. Lightning now selling after price cuts and inflation shows how much it sucks to be overpriced.

[@markholubetz]

Mostly right indeed

[@keithkennedy2725]

I will never buy high priced new junk.. Only a numskull would pay that much money on a Ford 150..

[@johnhoover7869]

Talked to guy who said he used to work for GM. Said he was out after they got rid of their QC department. We'll fix it later under warranty was the word. I suspect we could hear similar stories from other manufacturers.

[@mfridmanyt]

Bulls*t. All of the automakers have hundreds of quality engineers, analysts, techs, etc. Whole departments of them.

[@robertmardis2110]

People need to quit buying this over priced shit....power in numbers! People quit paying these ridiculous prices....prices would drop!

[@davethebaron]

Why is Ford trying so hard to go out of business?

[@markholubetz]

No sure

[@geneoverby6033]

.....because Ford is run by idiots, college degree, but no common sense.

[@mr.foxwiz1653]

The less vehicles they sell, the less they have to recall 😮

[@channingryanjohnson]

The unions

[@mabelpup8502]

People need to stop buying ev

[@markholubetz]

Well….

[@kreuzrittergottes9336]

people arnt....

[@XMG3]

people arn't buying anything, manufacturers doesn't care, prices still go up

[@mikafiltenborg7572]

😂😂😂😂😂😂😂 Tesla model Y was the Best selling carmodel on planet Earth in year 2023 🎉🎉🎉🏆🥇👍

[@kreuzrittergottes9336]

@@mikafiltenborg7572 there is a fool born every second.

[@dustincollins16]

Makes perfect sense. Not selling as many so they must raise price to make more on the fewer units they do sell. Its like supply and demand flip flopped

[@MC-de6tf]

I told myself the last time I would not buy any more Fords then I bought one in 2005 and it will be the last Ford vehicle I will ever buy. Ford and their money grubbing dealerships can all go to the pit and this time we hope the USA government are not paid off to where they bail Ford out. Toyotas for me from now on, Japan knows how to build them better than Ford.

[@Vincent-ke5zn]

I'll get an electric vehicle when the sun sets in the north

[@markholubetz]

Haha cheers

[@Technocrat.]

If Ford built it right in the first place, they wouldn't be in this bind. Do they not test parts like car companies used to, or just trust the parts supplier really ran tests. In the old days they would test a switch a million times. Maybe they don't any more, hence the issues. Ford Tough is just a title now, means nothing. Tough to keep running, maybe.😂

[@scott4036]

Planned obsolescence - I don’t get it

[@mrshiney2]

Good time to be in the tow business

[@Leviathan02464]

I think I was just looking at those same Fords while in Edmonton lol . Walked away shaking my head

[@markholubetz]

Haha yes prices are just plain silly

[@TRONABORON]

For all there "F-ups" they are raising the prices so the new buyers can pay for all the recalls!

[@markholubetz]

Yes that’s true

[@robertmaxwell8086]

I was with My Son looking for a New Company Van for His Employer. The Ford Salesman said No Discount on List Price!We walked, told My Son the Ford Company hires Dumb ass Wannabe Car/truck Sales Staff. He didn’t try to negotiate at all. Just let a Sale Walk!See ya Ford!

[@ChrisM-gv2st]

Most Lightnings I see on the road are company vehicles with logos.

[@66vex6]

Gas buying Ford customers are paying for all the losses with the EV division. Not to mention tax payers are on the hook for giving EV owners a subsidy on their 80,000$ EV's, that most taxpayers could never afford themselves.

[@alexanderdeclercq982]

insane prices I certainly can't afford that

[@sjcea0512]

Truck prices today are absolutely insane. You would never see me spend that kind of money to buy a pickup truck. I don't care who makes it

[@andrewcarr2416]

I wouldn't pay 25,000 for a new truck. Ill wait for the corporate greed and interest rates to drop in half.

[@SlackersIndustry]

At these prices I'll just keep driving my 2001 sport Trac 😆

[@markholubetz]

Nice and same for. My 2003 Ram

[@TheCaptjamestkirk]

So overpriced it's ridiculous!! 👎

[@markholubetz]

Totally right. Waiting may help the buyer with time

[@Bigbroofsticles]

I take my 83 ranger diesel to local ford dealerships to laugh at the ranger prices and disappoint the sales people.

[@cecillanter3207]

I have a 2012 Ford that is under a recall for passenger side airbag, I never have a passenger in my car and I do not trust the dealers to do a change out without damaging something so for the many years Ford has been begging me to drag my car back for them to clear the recall, they can just keep paying to manage this recall

[@bokz4482]

You can't screw a buyer, buyer has the buying power. Ford can price their trucks a million dollars if they want to, people just won't buy.

[@ohfknowned239]

They said if wages go up prices will go up 30% Plus.

[@TexasScout]

Ford is doing fine with their sales two companies. They sell a ton of trucks to oilfield concerns construction etc., that gives them the power to wrap these up to the prices they feel are correct. It’s not going to stop

[@BurtonHolmes-tx5bf]

The new Ford diesel pickup if the thermostat goes bad its an engine out repair, and that also means cab off. Labor alone is many thousands of $$$$$$.

[@icosthop9998]

TY *"Great Honest Video"* 👍 Jim Farley and Marry Barra, how do they keep their jobs ❔️ 🤷🏼‍♀️

[@josephclemons4308]

Biden and you are paying for it

[@markholubetz]

Thank you

[@pl747]

I don't want a hole in the roof or sliding back glass. I don't want a package to get something else that makes me get them either.

[@markholubetz]

Same here. 4x4 and 4 doors for me and the rest can stay in the truck outfitter shops

[@1verybadcow]

How about an affordable every man's truck instead of these 100k pretty mall crawlers?

[@ItsAlive111]

Maverick?

[@greathey1234]

Maverick isn't a real truck. Fwd and unibody

[@rickitysplitz7035]

​@@ItsAlive111Maverick and Rangers look so damn ugly. 😂

[@Thankyou_3]

Great video 👍👍👍 Ford priced themselves out of the market. It is sad to say that there are no other options from GM, Stellantis and Toyota…they are all mediocre quality, priced very high to cater to uber rich people. Toyota! Get your act together with your Turbo engines issues and start gaining market share with lower prices. Ford, GM amd Stellantis are pretty much going to be relying on government handouts soon. Absolute corruption with our tax payers money bailing out poorly managed corporations.

[@markholubetz]

Thank you so much for sharing. Much appreciated

[@nicklazarakis4837]

Mmm, they will need make larger parking lot to store them

[@kurtgreen1040]

They just built a new ford dealership by me and the parking lot was full before it was even opened I think they needed the parking not a new dealership

[@michaelfelt5130]

I bought a slightly used (only 3k miles!) certified 2022 F150 in November ‘23. Got the full 3-yr new Ford truck warranty plus a 4th yr/12k mi as part of the deal. I paid $14k under the window sticker msrp. All the KZbin vids said to wait until this year because prices were going to crash. But seems to have happened is more expensive ‘24 trucks are being discounted but are still costing more. I mean, except for the Lightenings which I just can’t imagine buying. I’ve kept looking at trucks w/ the model/feature set that I’ve got and to this day I seem to have got a pretty good deal.

[@williamcupples3681]

I quit ford in 2014 after they knowingly sold me a vehicle with a faulty transmission, Proud new Toyota owner now!

[@scottymoondogjakubin4766]

Big West ford AB ! You forgot to blurr the street sign !

[@markholubetz]

Haha. Thanks for watching

[@carlhillman2326]

He did say decal and not Dekel so give him that American viewers. Keep going bud I enjoy your content.

[@markholubetz]

Thank you very much, trying to reach all audiences, l. Have a great day

[@mikefoehr235]

I owned one Ford....never own a second. Pure junk

[@k9under]

At ford quality is job one.

[@rickitysplitz7035]

Ford between 2011-2017 have the best modern Ford stuff. The 6r80 and earlier 5.0 Coyotes were great.

[@390WagonMaster]

You will never see a EV in my driveway.

[@toddschultzandkaysar3530]

I think the full size bronco could have been a huge record seller if the price would have been 25% less. they put it out of reach for a lot of potential buyers.

[@lowhydrogen7018a1]

I think they are going to say they don’t sell so they need to stop making them. This is how we get to 100% electric

[@lexchaotica190]

Automakers are passing off the companies grossly inflated cost of labour and all those signing bonuses for management and blue collar employees.

[@angelr4429]

Good. Let them keep suffering with high prices. They will get the picture when it sits on the lot for over a year. I would LOVE a lighting, but it’s too high. Just sitting and waiting for a decent priced lighting flash

[@billhughes5081]

I always buy FLEET vehicles. I don't need carpet and leather and they are ~15K less than a Lariat or the other high models. I just bought a 24 5.0L Extended cab for 43K. Deals are out there, but yeah, if you buy the higher trim levels, FORD is cranking prices to cover all of the recalls and THE MASSIVE DOLLARS THEY HAVE LOST on the EV's-EV's are also driving up insurance costs, but no one talks about that-

[@inTruthbyGrace]

how did they "screw the buyers"? it's an open market.... *_they merely lost truck buyers_*

[@markholubetz]

It was nasty

[@markvincent5992]

Considering the size and opulence of these trucks, I mean 6 cows worth of leather, all the craptacular gadgets and the infotainment system is extensive and very complex, and the top line engine and chassis ain’t cheap… but strip it down to a reasonably comfortable, sensible price and make sure it’s durable, you’d have a winner

[@markholubetz]

Excess seems to be the name of the game

[@dave3657]

They can ask a million dollars for a red wagon as far as I’m concerned. Hope they enjoy it because nobody is going to buy it. They need more affordable vehicles on the lot, those might not make as much per vehicle, but they would sell.

[@ztormsink5931]

I got my 2017 XLT for 41K Canadian taxes in in 2017. Now the same vehicle is around 57K. This is stupide pricing

[@markholubetz]

ABsolute silliness

[@jonathanwalters2674]

When he said the prices he's looking at is Canada and not US. I felt a lot better.

[@erikracz4162]

That’s best way to handle recalls, raise the price!

[@RandysFiftySevenChevy]

In the US its way worse. Dealers can't give away 2022s that are still on their lots. Banks have reeled in the lending. Dark times ahead for the auto industry.

[@bbellefson]

The glorified stockbrokers in top management know only 2 paths to profitability: "Cut Costs" and "Increase Revenue." Quality, Reliability and Service are liabilities and it's Marketing's job to make it look like they exist.

[@markholubetz]

Indeed, all about shareholders

[@happytobsaved]

I been driving my 04 , F350 ..i paid 37,000 with a plow! Back then...124,000 now ? No plow 😅 you can keep your new junk. I still have my 04. No recalls on my truck. Ill keep my 04 till she dies, which will be until they stop making parts ! She runs purfect still , looks great , i take great care of it, glad i did ! Ill never buy these over priced gagets !! Way to much junk on these work trucks you dont need!

[@RayRayP2001]

That is pretty bad if you think those prices are in USD, 94K in CAD is only 68K in USD but still high considering The lariat don't really have much more for 16K extra USD. I bought an Atlas Blue 23' STX 2wd SCREW with a 2.7 EcoBoost for 44k USD. What I like better is they hadn't put all digital speedometer's on it (I Prefer analog gauges, and is the only configuration with a center console with column shift). Also New updated grill not so great on STX for the 2024 refresh, but still a fine truck.

[@markholubetz]

It is CAD bit nuts nonetheless

[@newfinishautospa]

$90,000 in American dollars for a plastic hunk of junk.

[@Rob-eg7ur]

96 grand for a F150 Jeezus

[@djchaisson]

I was taking to a Ford sales rep. I told them I have a 2017 F150 with 2.7 they said don’t ever sell it!

[@TheTruth-cg8vj]

Wait for the fire sale when all those FORDS will be discounted 50% plus. If you think FORD will be around 10 years from now....

[@Gamerz00760]

I bought my house 4 years ago for 128,000. I've got around 3700 sq ft between basement, garage & all. Brick home 1 acre. They must have lost their minds to think people buying at 100,000+ for a truck. Anyone paying that much is wasting money. Even if I'd a billion I wouldn't get it. I could build my own for that price.

[@markholubetz]

Yes these OEMs are seriously disconnected from reality these days with these prices.

[@phillipgarrow2297]

That big raise The big three got it gets passed on to the consumer we are negotiating our contract general production gets a 5% raise skilled labor gets screwed. Ad far as Ford goes I just bought a F350 4wd crew cab lariat ultimate sport with FX4 package the dealership is doing just fine

[@davestvwatching2408]

he's still a pretty good salesman because you know there's at least a few people who are seeing his vids and thinking "Those trucks look nice I'll go to my dealer and check some out."

[@antonio576]

Excellent TRUTHFUL video

[@user-ym4qh2qw6z]

124k they have lost their minds, prime example of massive inflation besides foods prices ridiculous!!

[@mikenovak5226]

Bought a lightning, great truck. No gas for me thanks.

[@markholubetz]

Nice. How do you find the range

[@mikenovak5226]

@@markholubetz range is great. 330 miles if I charge to full.

[@scotthoughton7245]

Fk. You nail it. Truth is all anyone asks and you deliver.

[@markholubetz]

Thank you very much. I certainly Do like to share the reality . Have a wonderful week.

[@ogles824]

Something I pointed out on another you tube channel; and this needs to be investigated by some of these you tube channels, I think the big three may actually be trapped between the consumers and the UAW. You’ve got to remember they just signed on to another outrageous UAW contract like they did in 2008 when cars, trucks, and SUV’s shot up about 30 to 50 percent. If that is the case bankruptcy may be the only way out.

[@markholubetz]

Yes or union busting

[@Headcase650]

The problem is that pandemic taught manufacturers one lesson. Short supply, Hi demand, high prices yield more profit than building a larger quantity of affordable vehicles. They will intentionally keep supplies low with less material costs, less labor costs, less overhead and keep the prices as high as possible until people stop buying.

[@jonathanwerrell3897]

Exactly

[@stewartsmith1947]

Toyota for me . Yes, they made a bunch of bad engines but they are making it good with no cost to the owners . I have a 2000 Tundra with 260,000 and it still runs like new . A few little problems but not on the expensive side . Inside door handle, A/C low press switch, alternator, brake modular for rear brakes, radiator and that's it . Southern truck - no rust !

[@palmergary]

I'm sure it had nothing to do with recent huge UAW raises. Not that the raises weren't deserved but Ford and other automakers didn't plan for this. Strange though, one would think that the UAW would up their focus on quality given their new income forecast?

[@jonharrison4548]

When a truck costs as much as a house... may have lost track of what the market wants. Also, this is what leads to a recession... convincing people that they can purchase expensive things on credit so they don't have to worry about the price. If Ford is providing the financing they are making way more than the ticket price

[@dougmyers8767]

Prices for new trucks are ridiculous. I need a truck to pull my RV but new vehicle prices are too much to afford on my retirement income. The United Auto Workers union has helped either by demanding outrageous hourly rates. The manufacturers and unions have destroyed the new car market.

[@alturcot4793]

Only millionaires can afford these trucks.

[@greathey1234]

Millionaires are too smart to waste their mobey on unreliable heaps of ecoboom junk

[@Vincent-ke5zn]

I like the Lariat but I want the Coyote V8

[@markholubetz]

Same here

[@wickertwm]

Nice Job!

[@j0ker808]

Don’t forget about the stupid bench seat in the back. Seems like you would get a little more premium for 100 grand

[@peanutducks]

I bought my 2019 Ford F350 Lariat for 69k & now a truck like that cost about 30k more

[@blueline308]

If people weren't buying them, the price would go down. If I was Ford, I would raise the hell out of prices, until idiots quit buying them.

[@njseashorechas2698]

My 2001 F150 supercab 4x4 with a 5.4 and 8' bed was $27,000! I'm beginning to think Farley is a Toyota plant to destroy Ford from the inside out! He promised to concentrate on improving quality control years ago!

[@hec07]

Ford will go out of business I see the writing on the wall 🤔

[@markholubetz]

John Deere is moving to Mexico too

[@Scubadiver-IYKYK]

Regardless of your opinion or your budget, inflation dictates price increases

[@jamesgillespie4804]

They have no choice but to raise prices, they just agreed to the most asinine and costly labor agreement in world history for unskilled labor with the UAW.

[@didafm]

Why do you only go to Denny Andrews Ford or Great West Chrysler? Can you go to Sherwood Ford and Sherwood dodge? Those are bigger nicer dealers!

[@markholubetz]

I have been all over the place for sure

[@josephclemons4308]

Ford used make good trucks until about 2004 and up then they lost their way they are going to get what they make