The Kulture Study: Chung Ha "Snapping" MV

[@chogiwoah]

blonde chungha with braids is something i didn't know i needed

[@shivaniverma2968]

Chogiwoah sjsjskskls saaaaame

[@ruth5460]

It's something we all didn't know we needed, but we definitely do

[@Chago1997]

Fr though

[@taylorlane8257]

Mood ! Nd why does your picture describe the moment i first saw it perfectly 😂💜💜💜 #loveit

[@mikesg878]

As someone who really likes Chungha’s music I didn’t think she could do better than Gotta Go, but I was wrong

[@-RezkyNadira]

Same, snapping just break my expectation because it's HIGHER THAN WHAT I THOUGHT

[@yunho4thgenace748]

SAME.

[@shiks98]

I'd say Gotta Go was a better song but the Snapping video was much much much better

[@betta4454]

@@shiks98 same

[@abbyb6431]

Honestly me too

[@eduard_kuchynka]

Hands down one of the best music videos I have ever seen. Chung Ha is on top when it comes for the solo female artist, atleast for me.

[@emily3099]

That’s what I think as well. She has a really really good stage presence, her voice is just... beautiful. We don’t even need to talk about her dancing! And I can add that she has a really nice personality. I like her very much. She can only be more and more successful.

[@zwei2576]

Chungha and IU are top 2 for me

[@813fm]

She makes the aesthetic of the mv 10 times better.

[@onebellee]

•[vantesoo] • true!! She really does!! Like wow...

[@honeyyii._.i]

yesh!! My favs are heize chungha, sunmi and boa definitely 😍

[@archangel357]

She looks like Tiffany, dances like BoA, and commands the stage like Sunmi - while being her own artist. She's the defining female solo artist of this generation, hands down.

[@ruiqi22]

Paul Engelhard Also has a defined, soft style like IU! When you hear a Chungha song, it’s clearly her own

[@maryjessiree6774]

And sing like ariana

[@friedchicken9553]

What part of her looks like Tiffany I’m failing to see it. She looks so fierce and foxy unlike Tiffany who gives off a feminine chic look.

[@IO-hh3gw]

The facts on this comment is way over the top and I agree!!!

[@archangel357]

@@friedchicken9553 I'm thinking about Tiffany's recent American releases. The platinum blonde hair, the attitude - quite a bit different from her Korean concepts.

[@sadsandstone3505]

The song was produced by Park Woosang! He made a lot of Mamamoo songs, great hits like You're The Best, Decalcomanie, TWIT, Selfish, Egotistic, Starry Night and much much more

[@samuelleivyopa2796]

Sad Sandstone thanks for the info

[@nailachoudhury3795]

WOAH this guys amazing!!!

[@Gedhrux]

Thanks for the info, is that why I feel that I heard Hwasa voice in this song.

[@bigbigass3524]

How did he produce starry night tho? Its literally just a copy of prayer in c with different lyrics. Not being rude just weirded out

[@vanessacosta4064]

hands down for him

[@gulimnurgazina1359]

“The queen has returned” Chung Ha: *I KNOW I KNOW*

[@jadeshepherd8627]

Haters: flop Chungha I DON'T I DON'T

[@backup723]

seeing what's she's capable of makes me wonder if she could have even showcased her skills this well as part of a group. chungha is the epitome of a total package. being one the of the best dancers, an impressive singer, jaw droppingly beautiful and hypnotic stage presence. plus her personality, English skills, the bops...universal appeal y'all. and this comeback has to be my favourite. one of the most talented idols and soloists.

[@samuelleivyopa2796]

random viewer she need US debut asap hehe

[@valentineyves]

I don't think she would've got to showcase her skills if she were in a group, kind of glad she's solo😎

[@ioana6263]

Samueliven she doesn’t need to do that

[@kianna1082]

"english skills" shes from america...lmao

[@sooahnim]

@@kianna1082 yeah but I've seen a few American artists kind of lose their English skills because they've spent so much time in Korea and vice versa so I guess it just depends on the person

[@katiapereira882]

For some reason I feel like Gotta Go,Snapping and whatever comes next are gonna be a holy trinity like the same way Sunmi has Gashina, Siren and Heroine (not to compare them though).

[@animegirl1414_random]

SanaKat Pereira yyaaassssss

[@racheljohnson7177]

She's getting better with each comeback

[@eeshasharma7804]

SanaKat Pereira even if you compare them iz gud👀😂

[@viviheu]

i'm curious to see her next album's single. stay tonight is already incredible

[@pulsar6538]

im from the future and u rite

[@amela1callahan]

''The queen has returned'' Couldn't agree more!!

[@bathomas1994]

When the shadow set came up I actually gasped. This is definitely the best thing she’s put out thus far. I loved the reaction PD!

[@AvaPlaya13]

I'm torn on this video. Let me preface this by saying I can in no way be objective when it comes to Chungha. I love her so much I don't think I'll ever be able to dislike her work. I seriously think all it takes is one of those classic close-up shots on her captivating-ass eyes and you fall in love. On the one hand, I think it's much more technically impressive of a video than anything she's done to date. And I think it's her best choreo yet, and that's saying something because HOMEGIRL CAN FUCKIN WERK. But at the same time, I consider Gotta Go a masterpiece. The video isn't as impressive, but it's perfect for the song. It's classy as hell, as well as sexy, but in a chic way. Like, it's saying "I'm not trying to be sexy, it's just the way I am." And the song is just.... Mmmmh. It's so good. Idk man. Stream both Gotta Go and Snapping? Put both on alternating repeat, along with Chica? Works for me. Also that lightning scene my god.

[@Lia-bd8jo]

Totally agree. For me gotta go was a better song even though I adore snapping now, but snapping had a better video.

[@saeedaaden3088]

Gotta go for me i can never get tired of it, although snapping is also just as great but gotta go for me ❤️

[@ruqaiyaali3792]

@ʕ•ᴥ•ʔ Both are bops but what really matters here is Chica... come on that one BEATS ALL 😂😂

[@arizzarhen4782]

Gotta go is still superior for me. But snapping's great too 💓

[@onlytheflowerknow]

It's all about different likes. I looooove snapping but gotta go was when chungha really snapped hard and had a very elegant yet sexy and strong song and dance and her confidence on stage was so blinding. I have such good memories of gotta go and I don't think chungha can top gotta go yet. Snapping is music video wise so amazing and obv no 1 but song wise and Era in all I still prefer gotta go. I will listen to both forever

[@hopeaura7256]

"The queen has returned" and i'm so fucking grateful

[@ryanfrench5753]

agree with everything you said about the music video, but the one thing you didn't really focus on is the sheer charisma chungha brings which allows the simplicity of the sets to pop.. she is so amazing and I don't think this type of video would have been as successful for a different artist

[@michycakes]

Ryan French YESSSSSSS

[@admiralducky4524]

When I saw the shadow scene in the MV my first thought was 'PD's gonna love this'

[@backup723]

her vocals in this song have to be my favorite so far. i love idols who are amazing dancers but are also incredible at singing live and chungha is IT. if y'all have any other female idols who you think are good at both singing and dancing lemme know so I can stan

[@sarahmbarik7051]

Loona . They have the stamina to bust the dance moves with stable vocals

[@jess5767]

Dreamcatcher

[@shadowbreaker6027]

Everglow mia

[@shadowbreaker6027]

Red velvet seulgi

[@oftheseventhlayer]

mayhaps pd can agree, that she literally sNAPPEDT!

[@darkstorm08]

Everyone is saying the director is the same one for Taemin's Want MV... But I closely related it to Ailee's "Home" but a brighter feel to it... THIS is honestly a pure snap..... Was ready m. It's like playfully throwing shade with a friend and they cut you deep with a reply and you're not able to handle it... That feeling is is this video.. I just can't take it

[@darkstorm08]

@army n cheshire - clc fan! Oh wow this director has a very distinctive way to make a video seeing all of those in a row they all highlight the same things yet so perfectly different

[@crystallymoon]

the director directed Jus2 'Focus On Me' too. probably his best work yet

[@meremaid]

As soon as I saw music video i knew you’d love it. Especially with how much they played with the aspect ratio, and the shot with the background dancer’s shadows. Loved this video through and through.

[@StarZilian]

sidenote your hairs cute asf in this video

[@charlieaizome]

honestly, i didn't realize that addition from the square format to the original video format(?) until you mentioned it kskdk it really was produced well that i didn't noticed an awkward piece being added or anything 👏🏼👏🏼

[@runningthroughacastle]

I love the sound of Gotta Go so much more, but the music video for Snapping is so amazing and technically masterful. So proud of Chung Ha and excited for her future!

[@user-m9tyk8t1y]

As expected from the queen, "Snapping" snapped. So I think Chungha next comeback should be "Slapping" because it will 100% *SLAP*

[@timothyford1103]

Chung Ha can succeed as a pop star in any world market. I can totally see her expanding to the USA market.

[@georgiyrozanov8645]

Thanos doing his work good, but Chungha better

[@sotiria_lazaridou]

*i thought I wouldn't love any song of hers as much as roller coaster but damn this song is UP THERE*

[@haleisms]

This is bg far one of the best comebacks and music videos from this year. Chungha never disappoints, I love her

[@crystallymoon]

The director for this MV is the same as Taemin Want and Jus2 Focus On Me. that's why we can see the fair use of squares, symmetricals and ratios.

[@irene-anne3306]

I love this scene with her in front of this white lit background with dancers as a shadows!! it's amazing, and it's my favourite set of all kpop mvs

[@sam.xcz23]

Yessss Chungha! I loved this so much. She looked amazing and the song was awesome.

[@renia1833]

The amount of screen shots I took while watching her M/V is really crazy 😂 It is such a beautiful M/V

[@piscespr1ncess]

I feel like gotta go had more point choreography and the beat is an iconic and interesting rhythm, for me gotta go is still my favorite because it was at a time where we needed something different in the kpop industry and she DELIVERED but then again I love snapping because it really does solidify this new sound that she is producing this year in her career, the music video being one of the best productions from a well known director. I really liked how he said “gotta go brought a new sound for chungha and snapping is now solidifying and molding into her own sound. many solo and idol groups lack having a unique sound and I think chungha does a great job giving off reminiscent vibes of iconic solo idols like boa, sunmi etc. while doing her own thing and that I think is the beauty of her work. Chungha is one of my role models and this song honestly is such a banger I can’t wait for what she puts out in the future because I know she will shock the world.

[@pobie1162]

I know many people hate comparing one artist to another, but she reminds me sooooo much of BoA in this video!!!

[@razzlz]

i think you could say... she snapped with this comeback ☺️

[@lylaluvsnako7962]

you should listen to the mini album, it’s really good!!!

[@dharling97]

This is one of my favorite music videos that have been put out this year! Absolutely beautiful

[@haohaoliu3802]

The music video is hands down a masterpiece, so aesthetically pleasing. *However* I think I did expect more from the song itself. Nevertheless, it’s Chungha so I love her and the song is growing on me.

[@imgelovesherself4679]

everything about chungha is so flawless because they style her soooooo well and produce the songs perfectly with amazing choreo but it ends at how perfect she executes it all... its so amazing as a whole I think she will be very successful

[@mochiyeosang1908]

blonde chungha wrecks me on a whole nother level... she may have pushed jennie out of my female ult spot

[@Powerhauz]

OK, PD. I'm doing first watch with you from now on. You pick things out instantly and from a different perspective than most of us. Snapping is fire and your eye for detail is the same.

[@exessen1684]

Park Woosang of RBW composed and arranged this song.

[@yonaholic]

well thats stone music entertainment for you. amazing mv's.

[@doobudu]

I was listening to Gotta go when this uploaded. sorry snapping!

[@LOfficial55]

Yo i was mesmerized by the mv It was so incredibly good And that scene where she's falling in a sqaure frame and the sides start to flicker for the background was so cool ( 12:04 ) Im glad you explained it and fanboy over it lol cuz me too

[@emmaacollinsxo]

I love it when you analyse mvs! It’s so interesting.

[@Lia-bd8jo]

I've been waiting for this PD to react to snapping😂🙌 Have a listening party for her flourishing album!!!

[@TsuchiGamer06]

Blonde Chungha just owned the MV. I absolutely loved it. And the whole album just solidifies her music sense...its a powerful beauty and then has a nice beat for choreo on top of her heavy vocals. It all works together

[@justanobody8709]

I really like how you explain things. It's so precise.

[@sunwoosyellowlamborghini]

her album is even better you should listen to it!!

[@ciciellew]

I couldn't wait to see your analysis of this because this mv is TRULY a work of art. At the drop of the first chorus with the dark set and the lighting I literally gasped "BOA" because I really think Chungha will be that iconic

[@lovesickstayreacts]

Chungha literally snapped with this comeback! She looks and sounds amazing, and this music video is NEXT LEVEL incredible!! I definitely agree, the song is very bouncy but also powerful at the same time, which I really like! I absolutely LOVE this comeback!

[@nastiabestie]

i love her! i love this review!!! gotta go made me stan her, i agree that it was like an absolutely new level

[@kangseulgiisseulgibear1593]

Chungha truly *snapped*

[@Ay-tw2cb]

I'm OBSESSED with this song & the album as a whole tbh. Hope you can react to the rest of the songs too! 💜💯

[@beatrizgarcia9637]

I love this. The chorus me of something that would’ve been played in an older DCOM 🤣 like Jump In or something.

[@aishorjya6603]

I had been waiting for PD to react to Snapping, this is honestly the best reaction channel.

[@nes2655]

3:21 i just knew pd would react like this, when i first saw the mv, i was thinking, "pd is gonna freak out when this part comes on"

[@a_r_y_a010]

giving back to back best selling music with top choreography and awesome music ... Yes it's Chungha for you

[@JAMlover55]

If i find out BoA helped with song or was any part of ChungHa's process i might actually scream. She sounds and dances sooooooo much like BoA this comeback I'm both in love and want to cry. This should have been the type of comeback BoA had. HOWEVER ChungHa did so well and is so yes! I'm really starting to like her :) she honestly could be the BoA of THIS generation.

[@heyabbyy]

As soon as I saw the scene with Chungha with falling behind the smaller frame of herself I knew you would love it. It was such a cool effect, I was blown away when I watched it for the first time.

[@taewae]

this song and music video just scream DIVA! i love it so much, the attitude, the glamour... ugh

[@Voleun]

i honestly think this is one of kpop's best mvs. the editing was done so well

[@caramelunicorn8023]

I love this mv and choreography and music as well, and Chungha looks amazing with blonde hair.

[@orirommo5115]

OMG! I LOOOOVED that you replayd it to analize the video, Thank You❤👌 I really loved looking at those little details. This comeback is beyond amazing, I haven't seen a video like snapping, OMG! her company really slayed.

[@holeecheng6873]

Thank u FOT for ur great analysis of Chungja 'Snapping' MV. Your good spoken English is such relief for those like me who can't understand d Korean language.

[@caramelunicorn8023]

this guy is so calm and he makes me feel relaxed.

[@pinkhairedlily]

Hands down. She's coming for those Best Music Video Awards in year - end shows and a big contender as soloist.

[@abbyb6431]

I think this is one of chunghas best music videos

[@Broomtwo]

Wasn't a fan of Chungha before. Watched "Snapping". Now a fan.

[@daus6282]

One of my favorite dance routine of all time, just so satisfying to do

[@happygokathy]

Finally. U know how many times I kept coming back to KZbin waiting for your reaction video. Thank you for pointing out so many things helping us understand how to substantially understand the production aspect of her MV. It is by far the best to date.

[@Moodbone]

I can’t help but feel that whoever was responsible for that amazing shadow dancers section of the video might’ve been inspired by Perfume’s recent live performances (Coachella in particular). If you don’t know what I’m talking about, just look up Perfume Coachella 2019 and watch any part of their set and you’ll immediately understand. They use some really crazy tech with cameras and lights to project these live images and shadows of themselves on these huge mobile displays on stage, it’s crazy. You just gotta see it to understand what I’m talking about, lol.

[@bichthuytran3006]

I absolutely enjoy your video. Thanks for explaining and breaking down the video.

[@sheba8086]

thank youuu for noticing that the frames were different in some scenes !!! that shit was sick

[@moshytv]

the set with the drapes and walkway was so ethereal i love it XD

[@mariapz101]

how can anyone not adore chungha

[@in_vargas10]

I agree that when Chungha debuted people weren’t really sure if she was gonna take off after I.O.I or not; almost two years later she proved us all wrong by being by far the most successful ex-member

[@unitedgirlsofkis]

i think its amazing how chungha has already established her own signature sound without feeling redundant so early into her career

[@md-ri1tp]

Ok I guess we’ll stop waiting for Somi’s birthday reaction :S

[@muhammadalfibamaraputra2052]

Uhh yes :(

[@rockthekazb0t]

It's on Patreon, just wait a few days please.

[@zeechen792]

I'm tired of waiting. 😭😭

[@cruelremorse]

she's the QUEEN of kpop

[@blairzcalvin]

I'm a sucker to the details of this mv.. So amazing!

[@btsshitforlife3711]

I'm not really into solo artists but I really really love her. I first saw her produce 101 audition (Hey miss carter~) in my youtube recommendation and the rest is history!!

[@saltytsukki4232]

The queen has returned 😍❤️ Her album really snapped

[@eva1585]

I liked the choreo and overall song for Gotta Go more but damn it will be hard to beat this mv visually and who doesnt get stunned by a blonde Chungha 😍

[@maybecgcooks4185]

Pd : this is probably chunga best music video .. Chungha : I KNOW I KNOW😎

[@ellyelyka968]

The queen has returned INDEED.

[@orange17apple]

when i first watched the mv, your reaction to it was the second thing i thought of (the first being chungha-snapping is oozing w boa vibes)!!

[@mash4744]

your reactions are honestly so great 👌🏼

[@haruyuukipanda]

I love how in detail you go into when analyzing these videos

[@cure4thecommon]

I love this video. It is top notch. I'm gonna date myself, but it gave me BoA Hurricane Venus era vibes. Not musically, but color-wise and they're both badass dancer-vocalists showing off. Chung Ha is killing it right now, I'm so happy for her.

[@leo-ou7hw]

i was waiting for you to see this MV i’m so glad you loved it and what you had to say about it was soooo interesting!

[@fiveleafcloverfpv4445]

Love the MV and song. She's flawless.

[@daidaizm_7278]

I love your reaction PD.. always thoroughly explained.. You nice.. keep going.. 😎

[@ameenah724]

this comeback was truly one of the best and personal favorites

[@adanmartinez760]

PD: "This is by far Chungha's best music video" Chungha: I KnoW I KnOw 💀

[@fahimandfaher7141]

I haven't liked a single Chung Ha song, but I've got to put my hands up and say this song is so good. I usually can't stand her music but she seems like such a cool person. Really enjoying this song and the MV is super cool

[@shaulamaegeraldino7980]

chungha you giant FLAMING QUEEN

[@2002ily]

0.01s in: “the queen has returned” SAY IT LOUDER PD

[@ariannagood2125]

Can I just say how much I love this intro sequence???

[@rema7988]

I think i read somewhere that the director of Snapping is also the one who have directed Taemin’s Want and you liked both.

[@BoardGameDylan]

Love your breakdown of these videos!