The Kulture Study: NewJeans 'Attention + Hurt + Cookie' MV REACTION & REVIEW mp4

[@elo6066]

The fact that they dropped Attention out of NOWHERE, no teasers, no nothing. And it's been dominating the charts in Korea to a ridiculous extent. Nothing short of iconic

[@xsomili5501]

Right it's fighting with Pink venom and After like for the top 1 spot, that's crazyyyy, for a newly debut group

[@lunarialoonatic]

It was supposed to be a surprise and damnnn was it ever. Literally everyone was reacting to it

[@karin2874]

i knew they were coming 🤭

[@chuue]

many were anticipating ador ngg actually

[@xsomili5501]

@Blue Heize yea that's why I included after like

[@sohsaturno]

newjeans is such a breath of fresh air in an oversaturated industry... no current kpop group does music that sounds like this, i'm so obsessed

[@yoonology]

i feel like you need to broaden ur horizons cause lots of groups have released music sounding just the same, it’s jut really good and some groups don’t get that same attention (pun intended)

[@devdec11]

@@yoonology give me examples of kpop songs like newjeans

[@crylove1960]

@@yoonology yeah I think you're talking about b-sides definitely not title tracks but I still don't get the feels I got from newjeans their music feels nostalgic despite them all being young lol.

[@kimkardashi-un2.051]

@@crylove1960 their songs sound like smt that would be released in the 2000s, the y2k aesthetic and stuff

[@yoonology]

@@crylove1960 i don’t know, i love new jeans and their concept but it’s definitely not new. the only reason why i appreciate their debut so much is that it’s a breath of fresh air and a new feeling because the industry as of now is releasing more loud and rock music sound trends. it’s very similar to shinees debut, “replay” giving it the classic r&b and slow feel but also having some niche pop elements.

[@thursdayschildhasfartogo]

Not him saying "they're such good songs" 10 seconds into his second NewJeans song, honestly mood

[@Sunset553]

-Please on behalf of PD, please change the “him”. It’s very upsetting for her or them, or PD- Never mind, It’s ok. I was speaking about the past. Sorry

[@frst9767]

@@Sunset553 Is PD non binary? :0 Thank you for clearing up!

[@Sunset553]

@@frst9767 Idk how to answer that question. 😬

[@StreamHypeBoyByNewJeans]

@@Sunset553 wait what?? Not to be disrespectful but it has never crossed my mind that PD is non binary💀

[@khrystyna111]

@@StreamHypeBoyByNewJeans I've been watching PD's channel for 4 years I guess, but I don't remember if PD ever tell us about this, but in one video that was dropped lately PD said something about them by using they/them pronouns, so I don't really know..

[@rockthekazb0t]

NewJeans is Min Hee Jin's dream of American 90s high school, but in a Gen Z jacket.

[@xerilaun]

Perfect description

[@StreamHypeBoyByNewJeans]

Sure, but it's important to note that they're more than just their aesthetic, vibes, or generation. Their main strength is the sheer quality of their music.

[@MsLiannne]

NewJeans by new genes. Love it. It’s so refreshing and pretty resonating with gen z and other generations alike

[@katiekawaii]

Exactly! Wow, that's exactly it.

[@abooboo_]

FACT

[@dreamsoda897]

Hoping NewJeans can keep delivering after this hell of a debut.

[@АйгеримДавлетова-ы8г]

Hell? What do you mean?

[@vviv.hu1320]

@@АйгеримДавлетова-ы8г it’s a compliment ig

[@cw4775]

@@АйгеримДавлетова-ы8г he means “hell” in a good way

[@proboffensive]

@@АйгеримДавлетова-ы8г hell of a debut = amazing/strong/crazy/mind-blowing debut; it's an exaggeration basically

[@lazybum9732]

@@АйгеримДавлетова-ы8г ur still too immature and young to use the internet..

[@thursdayschildhasfartogo]

If they keep up this music quality for the rest of their career... I have a new favorite girl group sonically I'm afraid

[@StreamHypeBoyByNewJeans]

Me. I can't even listen to their songs too much anymore since they make me anxious of their comeback

[@sollyrose]

Same

[@hehe5514]

@@StreamHypeBoyByNewJeans relax and enjoy the music…

[@StreamHypeBoyByNewJeans]

@@hehe5514 will do. But pls don't tell me (or other ppl for that matter) to relax. Some ppl find it rude.

[@joseondynasty4094]

@@StreamHypeBoyByNewJeans how is telling people to relax rude? Genuine question.

[@reginamoura2239]

Kpopers think that a high budget mv needs to have explosions, thousands of scenarios inside a box, CGI everywhere and ultra-technological cameras.. NewJeans came to show it's possible to make a high budget mv without looking overproduced. Everything about NewJeans is amazing!

[@evelinramosmiranda619]

yeah they literally rented a really big house for the hype boy mv and also they had to travel to spain to film their mvs and concept pictures so they definitely had a big budget

[@mimi003]

Period

[@lautaroleiva.produciones]

A true definition

[@StreamHypeBoyByNewJeans]

This can be applied to their music as well. While most other girl groups are so focused on sounding a certain kind of tough, edgy, or provocative, NewJeans shows us that kpop doesn't always need to rely on gimmicks. Just look at how jaw-droppingly well NewJeans are doing on the charts. Genuinely good music is the key to success in the industry all along.💅

[@reginamoura2239]

@@StreamHypeBoyByNewJeans exactly. Sometimes companies try so hard when all people want is just good music. Concepts in a group should be used as a complement, not as a way to distract the audience from bad music. In short... NewJeans is a breath of fresh air.

[@sohsaturno]

the chorus in attention is EVERYTHING. like it sends me right up to heaven, it's insane

[@dancerbabyy03]

SAME!

[@StreamHypeBoyByNewJeans]

True... But Hype Boy's chorus ascends me to Nirvana.

[@silvertigra4117]

With hybe high production value (basically just became the new sm) with director and ceo min hee jin creativity just mixes well together cause the fact that for a debut they kinda just made the whole industry look at them with there marketing especially just dusts any other companies in the industry like you can tell there's a major gap within and it's really great to see the sounds coming back as many would say it's really easy to listen it's not in your face and had to even review a bunch of times to know what's going on from them just dropping it with the only date they shown after the audition program was released about 2 years is like out of the blue and just drop it and it's not just one song but 4 songs like bruh.

[@Loonaurtheworld]

Honestly tho! I've never felt that since I listened to Loona's debut song last year (I'm a fairly new K-Pop fan, just joined last year)

[@octopusmusic332]

Yea it's thier vocal magic

[@astreavvv2776]

I love how NewJeans really shows how current teenagers act, from the makeup to the fashion to how they interact with each other and the world around them. This could be why you can pick up on their 'natural' vibe and how their mvs feel different from other mvs. They really capitalise on the theme of true youth and I love it.

[@hers6694]

Pretty sure the concept was y2k and that’s mostly 90s/early 2000s

[@cybendecio5399]

@phantom thief alibaba they already cleared about that so stfu!

[@carateuryi7472]

@phantom thief alibaba is understanding and exploring one’s sexuality not a thing teenagers do? it’s a normal process for teenagers, and it’s not an overtly sexual song. yes there are very clear sexual undertones but it’s not something to freak out about per say. min hee jin is not absolved from her problems but i don’t know a single teenager who is a saint and has not explored their sexuality before.

[@rmj4876]

@@carateuryi7472 theres a difference between exploring our sexuality on a private and personal level as teenagers and being made to sing sexual lyrics at 14-17 years old for the entire world to see and hear, ESPECIALLY when youre at an age where you simply arent capable of making decisions about sharing content with sexual undertones. not to mention the lyrics dont really have anything to do with sexual "self discovery" per-say, theyre really just sexual, which is unsafe for them to be singing about. even if hypothetically it was completely healthy and shareable sexual discovery going on, youre not really at a point where you can share that with the world when you're 14-17. if anything youre at the beginning of that journey

[@rmj4876]

@@carateuryi7472 i do believe its something to make a fuss about because regardless of the content, we've seen and heard of idols experiences and the long term effects debuting at a young age has had on them. read up about the past experiences of BoA, taemin, girls generation etc. that shit leaves a deep psychological scar on you because you literally cannot grow healthily when youre in this environment as a child, some of the girls from snsd (or i.o.i i cannot recall, but same point) go to therapy till this day to heal from the fact that they did not have the time to be children. its already immoral for their company to debut them, and now on top of that, these girls have a song with sexual undertones? do you understand the mental toll that can have on them growing up when theyre already moving further away from a normal childhood?

[@claudineannmanuel4725]

NewJeans giving me the familiarity of 90s-2000s western pop yet a refreshing vibe in kpop sound.. as a 90s born kid I felt like this is a decent throwback to that era..

[@WiseSmellyLegs]

ADOR stands for All Doors One Room. The CEO of this label is Min Hee Jin, who used to work under SMEnt as a creative director for decades and wanted to quit completely with this industry because of feeling over-worked/done. In 2019 HYBE Corpo. asked her to join their HYBE Labels and offered her to have apparently 100% creative freedom with her up coming girl group on which she started to work on since then. The creative freedom I am speaking of is not only from the music/concept point of view, but the whole idea around NewJeans and their promotion. There were no teasers etc. She just said there were no needs for them… There was only a photo of keys with a key chain with the word ADOR on it and some news like: “Something is coming” and then Attention was released. But that’s not the end! As you asked about Hype Boy. At the end of Attention there were end cards videos to watch, but those videos were not public, so you could get to see them only through Attention and since you can add only 4 of these videos, 2 members had 1 video together, but the main point was to use this interaction videos as the promotion and the way of getting to know the members and their names etc. As you mentioned something like “I have never heard before”… well, at first I didn’t get it, but later on I found it out! Their style and sound it’s really like the first generation Kpop girl groups. Even Bada of S.E.S talked about them that they remind her of her debut times. That’s why they have that late 90’s look and vibe. And in general they are really popular in Korea because of the 1st generation style. I would say not only the whole idea about everything about this group is really well done, but the goal for which Min Hee Jin was aiming for! There are so many girl crush girl groups these days and in general Kpop has got so global and big that there are more and more groups popular in the rest of the world/US but not in Korea and that’s basically a big case of many girl crush girl groups. So instead of trying to go global again with another group Min Hee Jin tried to fill in the hole in the market by focusing on the Korean listeners and also older people, who used to listen to Kpop before but not now anymore, which is such a clever move in my opinion!

[@Jeebs92]

MIn Hee-Jin is not just the CEO of Ador but also the CBO of HYBE overall

[@WiseSmellyLegs]

@@Jeebs92 I had written more, but the comment was so long already, so I made it shorter and delete some parts of it😅😅 But yeah, you’re right!

[@toamszkozak8822]

@@WiseSmellyLegs don't forget that Min Hee-Jean is involved in pretty serious controversy and working with 14 year Old idol defenitly doesn't help her image

[@BoraBox7]

thankyou for a lot of this information! very interesting :)

[@WiseSmellyLegs]

@@BoraBox7 You are welcome!

[@browneyedgabi6030]

I am obsessed with this mini album. The way that the MV's just came out out of nowhere and we found the TikTok videos got to learn every member's name. Then finally their actual debut song, which is Cookie, definitely created a storm that I don't think the company was really prepared for; or really thought through what the lyrics and the what the connotation would mean for Western, American or English audience. But I do enjoy the style and the way they sound. For me it reminds me of early to mid 2000's music and I'm really vibing with it. All 4 songs sound great and I love that we got Hurt because it gives it more of an acoustic/ballad feel. Also, hope your guys are all feeling better. I can finally hear the stuffy nose and stuffs. I know your doing a bunch of bonus epsidoes and I hope you're resting as well.

[@thursdayschildhasfartogo]

Wow is it really Cookie? I know it was the last MV to come out but Attention definitely feels like more of a debut song, both musically and presentation wise

[@browneyedgabi6030]

@@thursdayschildhasfartogo Yep Cookie was the debut song even though the others were released first but it's very intune with how their whole debut has been.

[@nnaiixx4360]

@@browneyedgabi6030 cookie is one of the debut songs. the girls have three title tracks, so three debut tracks.

[@sugarplums885]

Get ur facts checked , they have 3 title tracks and 1 bside which is hurt lmfao

[@yael2919]

attention is actually the title it's written on the planning of their debut

[@shuyi_555]

NewJeans' music is really that breath of fresh air that K-Pop industry needed so bad 🥰

[@raymanLENG]

I'VE BEEN WAITING FOR THIS FOR A WHOLE MONTH! it's funny because it feels like they came out of nowhere, no teasers, no audio snippets, no mood sampler whatsoever. my credits to their producers because they created such a unique & refreshing concept especially in kpop. I can't find any sample from those 4 songs in my data, which is indicates that the songs are all original. it highlights the vocals of the members so the audiences can get used to who's singing & basically introduce the members automatically. from what I know Hanni and Danielle also contributed as the lyricist. their producers are known from making this kinda feel good music, they are Ylva Dimberg who also working with Loona, 250 who also working with Boa and BTS. also Min HeeJin who were working for SM with F(x) also. all of their songs are super chill. my favorite of them all is Hurt btw.

[@angelsoobin]

the group was actually being hinted at for a while! an account for ADOR was made on twitter a while back during covid i believe with the bunny graphics and everything, and there was said to be a new gg to debut under the label in 2022. and a few months ago a teaser was released for the new gg, however i dont think the group name was revealed until the attention mv dropped.

[@raymanLENG]

@@angelsoobin yess!! I knew that also but it was just a bunch of pictures and title tracks like bunnys and colors like u said, but no members revealed nor even their face. which is very interesting. and I love it!

[@evelinramosmiranda619]

@@angelsoobin yeah also there were a bunch of jean pictures too

[@angelsoobin]

@@raymanLENG yeah ur right and it did rlly make them feel like they kinda just popped up out of nowhere. I remember all the sudden the attention mv dropped and the members were all over my tl and then ruckus with the youngest member happened 😭 but tbh I think it was a good marketing tactic cause it made their impact so much bigger

[@FelineKnows]

@@angelsoobin YEAAH It just appeared in Hybe Labels out of nowhere and there they gave us something beautiful and impactful music video.

[@felicia05]

attention, hype boy and cookie are all titles! hurt is the only bside. they have mainly been promoting attention and hype boy though :)

[@yazmin04]

because cookie has innuendos

[@felicia05]

@@yazmin04 ??? what does that have to do w my comment lol. they’ve performed cookie before, as well as hurt. i just said they’ve mainly been promoting hype boy and attention

[@yazmin04]

@@felicia05 i meant that since it obviously has innuendos and everyone learned about that they stopped performing it on korean shows that's all :D

[@a.h7776]

@@yazmin04 or maybe bcuz people make a deal out of it and they are tired of the backlash i think

[@yazmin04]

@@a.h7776 yeah well it's because it's true the beat and their vocals, the choreo are all great but the lyrics??? for minors... nah they should've went another route with the writing

[@saraa.]

It’s honestly scary just how much I’ve been obsessed with them in such little time!! I have been a kpop fan for 5 years and *no one* has managed to do that besides my ults.. and the girls did in two weeks lol

[@Sky-se8tx]

Same.. I've been obsessed with them in just a short amount of time

[@mimi003]

Me tooo

[@Mila-po7ef]

SAME OMG OMG

[@monamohan1718]

SAME LOL..... 😅

[@vincentdolido5437]

Agree!!!

[@pstmxlmnd]

Hi! I AM a hair and makeup artist and i was genuinely so impressed by the way they've conceptualised the looks for this MV and New Jeans in general. Like they all really look their age, with minimal makeup, rather than "natural" makeup. It's make up designed for movie/tv lighting, ie, more natural and realistic rather than what you normally see idols in, which is for brightly lit MV light design. Like idk how to explain it too well, but there's a difference in the way i do makeup for a movie and how i do it for a MV.

[@yeetusdeletus3072]

Perfectly understandable. For movies you want it as realistic as possible, so it's a lot more genuine/authentic and natural. For MV you want to accentuate the beauty almost to perfection. Different purposes.

[@jackson.624]

They may not have the most mv views but a LOT of Spotify streams and THAT tells me more than anything.

[@nay-fc5ec]

I wish they at least had all their mvs on one channel but hybe would never do that😶

[@fwhni]

the way that they r now the fourth most famous group now

[@heyitsmira17]

When I first heard Attention, I got a feeling that it was the needed breath of fresh air that kpop needed. It's like 2022 View (SHINee)

[@rivrsskyy]

It’s so weird because PD says he doesn’t like R&B but every r&b-ish song he has reacted to he likes .. 🤣🤣🤣

[@chiaravallini532]

Hurt is a masterpiece. I am obsessed with that beat. I hope new jeans keep making music like this! They are such a breath of fresh air

[@binibinie]

truly a no skip ep. i've been listening to all their songs since they were released. i have no definite fave song as all songs are just...chef's kiss. i know they just debuted like a month ago but i am sooo looking forward to their comeback! i need to hear more music from them, and hopefully, they won't disappoint.

[@armymydaycaratnctzenatinyaroha]

Personally i only skip cookie because of the lyrics. Inappropriate for their age

[@nataliawick1952]

@@armymydaycaratnctzenatinyaroha I don’t skip Cookie. It’s honestly my favourite on the album haha.

[@samuelgarcia4040]

@@armymydaycaratnctzenatinyaroha missing out in a fucking banger

[@yeetusdeletus3072]

I listened to cookie over and over. Production wise and music wise it's great, hell it's unique too. But suggestive lyrics on MINORS is not something I would look past upon just because it sounds good. I have the same issues with most modern western music, sounds good but if the lyrics is trashy, suggestive, woke driven or outright lusty it can go straight to the bin. I'm not participating in that shit. You can make as many excuses as you want. But the fact it revealed itself as suggestive in the first place already puts me off, means something's not right. Most people would feel that too.

[@landinh48]

honestly, this album has been on repeat for me for weeks now, truly a no skip album

[@hyokaxaz3339]

These girls literally shook the whole kpop industry (which is not an exaggeration, let's be honest here). Popping out of nowhere and creating such a big hype around themselves is shocking! Never thought I needed such a little time to actually become really close on being a stan of a group, considering them being a rookie who debuted like a MONTH ago? This is crazy! Hope to see more of these girls and their upcoming journey as idols.

[@chiisaimikan]

Hanni’s “you got me looking for attention yeaaah~” adlib during minji’s “attentioooooon” chorus part is everything 🤧

[@jpao7771]

new jeans songs sound more western and not the usual kpop sound structure, and it's probably why it got a lot of attention. No pun intended. ADOR did a good job in choosing the songs to begin with their debut and concept really fits in to their vibe as teenagers.

[@chaeyoungsavocado8690]

FINALLY A MUSIC THAT'S EASY TO LISTEN TO. I know kpop has a very interesting production when it comes to music. Producers these days are experimental but THIS tho? It's so fresh.

[@TMC_TimeLine]

Normally you only get 1 MAYBE 2 massive groups to debut in the same period. But now we have 3 girl groups that are set to dominate the 4th gen GG field. IVE, LE SSERAFIM and NewJeans... All 3 amazing groups. We are in for an exciting girl group generation already

[@mindari6645]

you must havent been in 2nd gen kpop

[@davideninivaggi1324]

What about KEPLER

[@thankmelaterguys]

@@mindari6645 2nd gen were trash but ok

[@mindari6645]

@@thankmelaterguys they were many successful girl groups and female soloists from medium companies thats on the same level as big3 artists. brown eyed girls, kara, t-ara, 4minute, sistar, after school, apink, girls day. wdym?

[@Butterball2829]

and stayc 🫡 but indeed these rookies are absolutely killing it this year

[@Belbecat]

Idk how NewJeans aren't winning all the awards, all their songs and choreo are like so good.

[@cocophamhanni]

Take a shot every time pd says "wow." Honestly, same. Newji is so good that the only thing we could say is WOW.

[@Viczization]

To me, New Jeans is like this mixture of new and old. The instrumental remind me of tracks from the 90's and 2000's yet it is transformed in new and exciting ways... its a really weird concept, but in a GOOD way. I love the approach to their marketing and, like everyone else is saying, is a breath of fresh air! Beautiful girls! Beautiful songs, videos and choreographies!

[@HanniPham]

Attention, Hype Boy, and Cookie are all title tracks but Attention got the most attention since it was the first mv to be released. Attention got hundred plus real-time all kills if I'm not mistaken and almost got a PAK.

[@yeetusdeletus3072]

Hanni watchu doin in the comment section? lol jk. They got 400 PAKs. New record for any kpop group, breaking previous records of iconic groups.

[@angelicraga]

"THEY'RE SOOO UNIQUE" was my very first reaction when I listened to their music..

[@axis1198]

I think Ive realized now what truly made them different. In my mother's words as she reacted to Ditto mv, it seems like they arent try-hards or show-offs. Theyre just so chill and happy and having fun, and really just communicates this happiness to the viewers. It makes it all feel so genuine and its lovely. ❤️

[@serenity8910]

They don't have a single bad song. I can see myself listening to these for ages! There's a really chill r&b aspect to their songs that I just love. Very talented singers and dancers as well. I'm very impressed so far and they are my fav 4th gen group for sure.

[@jeanxoxo]

not one song from newjeans is a flop, they're a certified bops fr 😍‼️

[@dizmonii]

Finally, I have a favorite Kpop girl group. This music, the way they make it smooth and simple is really good and fresh.

[@ranchesjoshuamunros.3265]

HYBE'S be dropping a girl group out of nowhere without any teasers or spoilers just good music and all of their songs became hits just speaks ICONIC to me! New jeans are so popular because of their good songs what more if they had teasers and such

[@nataliesu8836]

NewJeans has so much potential to be one of the most successful groups of their generation. Such a talented group of idols. However, I think it's important to recognize that 4/5 of the members are minors, with their maknae being 14. There has been some discourse among audiences about their oversexualization by their company from their wardrobe choices and most obviously the sexual connotations of their song "Cookie." While not overt, it's noticeable. With companies continuing to debut younger and younger female idols into the industry, it's important to recognize the dangers they face being in the public eye while being pushed under a certain image. Anyway, their careers as idols have just begun and it looks like the attention toward NewJeans has been mainly positive. Can't wait to see what they come out with next!

[@qtacontessenu]

tell me why this is the one reaction(s) i was super looking forward to. crazy how a rookie group debut has everyone on the palm of their hands!

[@Typical.Chaeyoung]

I was not prepared for these girls to come out and just shake what I call and what I like as music. They instantly gave me something that I didn’t think I needed and I appreciate it

[@c0baltblue]

NewJeans songs and concept really hit the spot with Korean teens. It's really blowing up in there.

[@MrSuperjam789]

"Hurt" kinda reminds me of something that Clairo might have sung during her "Pretty Girl"/Soundcloud days. I like "Hype Boy" the best out of the four songs but "Hurt" is very good as a b-side song.

[@jasontzouganatos9311]

I WAS WAITING FOR THIS REACTION OMG

[@hailaminzu]

Ikr, I've been waiting for weeksssss

[@c.h.u.nleung813]

New Jeans is the FIRST GG that I am really loving as I am always a more BG stan. The whole production behind this is just INSANE, they remind me so much of the moment when I first saw TXT, everyone can be the center of the group, all very good looking and has their own charm, all really talented and all rounded, and the member sounds and look PERFECT as a group. Not to mention the styling and the details, their styling and art direction team are nailing all the things as I am a very particular person, and they are the ONLY group right now that completely got the Y2K style 100% correct. I am looking forward to their first comeback already! They are going to be the leader of the next-gen I can totally see that.

[@dennisnel8825]

yes, they remind me of TxT. All visually pleasing and sure still is

[@dencielee7904]

It's funny how people are complaining that hybe is releasing another gg but when NewJeans dropped their music everyone said they were a breath of fresh air🤣Imo people shouldn't complain about companies creating groups even consecutively. It just creates much more music and genre for people with different tastes to love!

[@SHYLE0N]

NewJeans became one of my fave girl groups very fast with this debut!! They are such sweeties too

[@diannaa.62]

Their album is on replay since it dropped. Surprised to say cookie is now my favorite song, but I feel like it changes every week? Any way, rlly great release. Feeling very excited about kpop again. Don’t want them to be overworked but at the same time, when’s the comeback?! 😭

[@gyz3r_273]

so excited u finally reacted to newjeans. they are just so unique imo and they just dropped attention out of the blue. they quickly became one of my ult groups, prob bc they got a refreshing feel to their music. Cant wait for more music they have got !!

[@lechatnoir482]

PD saying wow 5 seconds into every song is such a mood

[@hueningbahiyyih627]

Huge fan of NewJeans!! Their music is the best I have ever heard in kpop

[@nightbl00ms]

omg u dont know how much ive been WAITIIINGGG for your reaction

[@CB_2389]

Nostalgia OVERLOAD!!!! The girls are super young but as someone in her late 20s/early 30s age group....they give me an old school like 90s early 2000s vibe. Very Destiny Child, TLC, very R&B...every single song these girls have showcased is nostalgic, very good timeless music, anyone and everyone can listen to it with ease. It fits all age groups nicely. I love the simplicity and the 90s fashion and music video styles because their talent showcases more and the songs feel more meaningful. This shows that with good music not much needs to be done. Not to down those groups with these super out of this world concepts and whatnot...those are always incredible and fun but this......this is a WHOLE breath of fresh air and so simple but super well done. Definitely a favorite group to watch and see how they grow. Their marketing strategy was also super genius. So kudos to everyone involved! HYPE BOY is definitely a must.

[@chilledmusic6949]

Their music is soooo smooth

[@amandaa_]

New Jeans proves that you don't have to be flashy with complicated concepts, messy music and more to get attention (pun not intended). The music is simple, easy to listen to, their makeup is appropriate for their ages, the music video is visually pleasing to the eyes, a fresh concept, yet all their songs are loved.

[@peach1347]

i will never get tired of people's reactions when the instrumentals come in for Attention for the first time

[@0023leen]

Honestly, this is how like Mamamoo started, so many beautiful mix of tones/sounds. Beautiful music

[@reverie9351]

NewJeans is breath of fresh air in a music industry full of noise, cutesy songs, and full of “popularity” competition. NWJNS is a full package. Visually, dance, vocals. They’re much better vocalists than a popular group that until now can’t sing on live for their encores. 😌

[@loreinenylareyes8713]

This group stands out because of their music itself is something we will not hear with the current releases of the same generation. I just hope they can maintain this level of unique theme and vibe.

[@MrZattack101]

Probably my favorite Kpop debut I've seen since I started following kpop 2 years ago. I agree with everything you said, every little detail about the songs and videos just sets the group and members apart. Wondering what direction this concept will take them.

[@nachardi1837]

The mv was recorded in Barcelona and Girona, in Spain. I live there so I recognized the places pretty easily, I think that helped give the mv such an elevated look. Amazing idea by their creative director

[@pisacho]

the girls give off the vibe that you could be friends with them in an instant and i love that

[@mindari6645]

there’s a video of hanni talking about one direction with fellow directioner during fansign and it was the cutest thing ever. its like talking with a friend. she’s so outgoing.

[@cocophamhanni]

I think this is one of their uniqueness because not all idol groups give off that kind of vibe. It brings them closer to their fans and it's easier to stan them because they're all so lovable. It's like we're their friends or older sisters/brothers rather than their fans.

[@v4leree]

they feel like a new generation girl version of shinee when they debuted, so good

[@ohnana6437]

they are so good singing live toooo😍 so talented this girl is

[@quocbao880]

NJs is the first girl group that makes me look forward to their upcoming comeback

[@yugurtz]

Subbed just for this video! Fantastic breakdown and felt the exact same way when listening to NewJeans for the first time.

[@cryotankexpansion]

NewJeans makes me so f---ing nostalgic, as I had my teen phase in the late 90's - early 00's. I like it a lot!

[@victorp.d.7195]

First time listening to them. They have such fresh songs. I think I just need to listen more of these to be able to classify who is which. For now, the members sound the same in my ear.

[@rodgen8557]

NewJeans is like an Air Refreshener in Kpop Music nowadays

[@littleruiners]

I didn't pay attention to them at first, I checked the views of a video of them and I wasn't that much interested in checking. Then I saw the Attention's MV in my feed again and saw the label and finally gave a shot. Now I'm obsessed, they bring such a different vibe with their "simple" image and 90s sound. Also the choreography with the hair was such a surprise.

[@Aijahjade]

Attention gives me Sistar I Swear vibes! Just summery and girlfriends having fun! Very nostalgic and lovely❤️

[@aauauu]

Love how you point our their naturalness in every music video because it's actually their strength, atleast by how the girls see themselves. This was a fun one! I reacted like this the first time I saw these too!! :)

[@robinvandenlangenberg]

I LOVE this group! So unique and the marketing is BRILLIANT! I'm so excited to continue following them. They are going places!

[@kirby9672]

im really into cookie‘s choreography and editing. regardless of the controversial lyrics the music arrangement was great though, u can totally vibe with it

[@EvaImam]

Honestly, I don't get what the whole fuss about the lyrics is about. There are ggs and especially bgs with very suggestive lyrics, yet no one cares. And NJ themselves explained the concept.

[@DasVERMiT]

@@EvaImam Because innuendo is okay for adults to sing about, not children. Especially ones this blatantly vulgar. NJ's youngest member is only 14! That's not okay! And the company's explanation is complete BS.

[@moonpalace.mp3]

@@EvaImam sexually suggestive lyrics are fine in most cases. The problem here is that the members are far far too young for those lyrics; the youngest is only 14! Coupled with the questionable things min heejin has done... I don't know. It raises concerns for, at best, the members are being given inappropriate material, and at worst how they might be being taken advantage of

[@EvaImam]

@@moonpalace.mp3 All these are just ASSUMPTIONS , that's the point. No one listens to the group and what they say their message is. They don't really care about the girls, they just thrive on drama and criticism.

[@moonpalace.mp3]

@@EvaImam I'm not sure how your response is actually replying to my comment... I didn't say anything about the overall reaction to the situation? I explained how it's inappropriate for newjeans to be given those lyrics but not some other artists. While I'm sure there's people who are just in it for the drama and love to tear groups down (you'll find that with like every group lol), I've seen way more genuine concern. It's also prompted a lot of discussion on when idols should be allowed to debut; these discussions were always there but they've become more prominent because of how explosively popular newjeans is

[@ruthbautista9516]

OMG FINALLY i love newjeans, i'm so obsessed newjeans is a pure example of what can happen if you just let women lead and create girl groups

[@Jeebs92]

they also shot all of Attention in Spain

[@luanunes14]

Interesting. They were so close to me and I had no idea

[@ohnana6437]

this girl came up booomm with no teasor no headlines no any news about them and blast the music industry with their very natural look video everything which actually this generation is wearing so cool and calm 😍

[@Kinasawa]

I'm in love with them, really. What a magnificent debut and EP; Barcelona as the background also helps to love the videos for me 🥰

[@viola-lion]

I was waiting for this reaction! I’m so happy you also enjoyed their videos!!!

[@kenyanbee753]

The day attention dropped I was so shocked. I have Hybe notifications on so I was wondering who they were. Safe to say I stanned two minutes in. Then I sent the link to all my friends. Impressed is an understatement

[@yoshiandrea3166]

That's why I stan them like they are so unique they don't sound like a kpop at all you can show them yo your friends and they don't notice that is kpop

[@catarinabogodyst8335]

I've been waiting for this reactions for two months 🥰🥰🥰🥰

[@01am29]

waited for this foreveeeeer yaaay! I am so happy you've finally gotten to this! Much love to you and your content as always!!

[@britannybinns8537]

They have the best debut I’ve seen in a long time. I just love them they are incredible

[@Multibiatcheyy]

Min Heejin is the ceo and the creator of this group and concept she’s been a part of SM like all of the SM groups branding. I think she really showed how smart she is with this group just such a shame she seems problematic with her obsession with Lolita style underaged girls and all the girls in new jeans are underaged unfortunately. But I hope things will continue to go well. Their concept is such a breath of fresh air and I think this 90’s concept fits them and their ages as well so the natural hair and makeup fits so well. I wonder where they will go from here

[@s.danial9363]

YASS Attention mv looks like straight out from the ads for maybe something like Adidas or perfumes too!!

[@de68a]

Actually so worth the wait to hear PD give their opinion and thoughts to these releases. Probably the most authoritative reaction from understanding kpop, video/film production, Korean culture and music culture.

[@bambooranada]

Finally. Been waiting for this for a whole month. I'm glad you're recovered PD. Welcome back.

[@hawkwing8840]

I think “Attention” is the pre-release single and “Cookie” is the tittle-track; while “Hype Boy” & “Hurt” are the other B-Side singles… (that are still promoted very well, might I add) 🙃

[@kodomoorangtua1582]

Nope, attention hypeboy and cookie are the title tracks, and hurt is the only bside

[@moccisimo]

It’s been months and I’m still very much obsessed with Attention ❤ my favorite release of this year amongst many

[@lulu_belle__]

Attention is a great contender for Song Of The Year. Award shows are crazy if Attention will not even be nominated.

[@dariajustdaria2292]

This group is such a breath of fresh air 😍 and two girls already have writing credits on their debut album 😊

[@EvaImam]

I'm so excited for this girl group! I haven't been interested in a gg in a LONG TIME, but New Jean's songs got my attention

[@darianclark226]

Hurt is my favorite cause the vocals HIT

[@hallikwin3373]

The way i just know that pd-nim is gonna love all the newjeans songs

[@yayakibo1062]

no seriously as kpoper for so long, I can see high budget mv that really use high budget for mv instead of high budget just bc wearing designer clothes. and you will know which one have the real quality of high budget

[@yayakibo1062]

his reaction for cookie is exactly like me, it's simple but the transition and the lighting just easily makes it my favorite KPOP MV

[@jae8697]

@@yayakibo1062 me too!

[@modernluvr1109]

they are babies rn and already killing it, i can’t wait to see how much more they will grow. i honestly believe they will make it big worldwide.

[@mbb0309]

New Jeans got me those "s club 7" vibes, so much early 2000's pop and I LOVE THAT!!! I hope they keep this concept, so simple yet POWERFULL

[@vkrooked9501]

They’re just great. Their entire EP is even better and it has been on repeat since it was on Spotify. I only listen to a few 4th Gen songs because it started to go on the same way. I don’t know how to say it but it somehow came to a point where their debuts were very predictable. NewJeans doing this is so refreshing and maybe it’s why I immediately liked them. My favorite is Hype Boy, like that song, i don’t know when i’ll get tired of listening to it. Cookie though, I loved it but yeah, the lyrics throws me off, but the production of that song is just my vibe. I hope nothing but the best for these young girls! 💓

[@Mirage009]

New Jeans is incredible. There is nothing like them out there right now.