FORTE Series Texture Clay by Alex Costa | DEMO & REVIEW

Okay y'all, you've requested it, and here it is! My thoughts on the new Forte series clay from Alex Costa.
INGREDIENTS
Beeswax, Ricinus Communis (Castor) Seed Oil, Hydrogenated Castor Oil, Bentonite, VP/VA Copolymer, C32-36 Isoalkyl Stearate, Ozokerite Waz, Ethylhexl Stearate, Paraffinum Liquidum, Water (Aqua), Kaolin, PEG-40 Hydrogenated Castor Oil, PEG-7 Glyceryl Cocoate, Ceteareth-25, Silica, PVP, ^Glycerin Polyhydroxystearic Acid, Steary Behenate, Propylene Glycol, Phenoxyethanol, Cetearyl Alcohol, Caprylic/Capric Triglyceride, Polyglycerel-2 Stearate, Polysorbate-60, Tocopherol, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Argania Spinosa Kernel (ORGANIC) Argan Oil, Butyrospermum Pakii (Shea) Butter, Titanium Dioxide, Cl 77499.
DISCLAIMER: This is not a sponsored video. I purchased this product myself.
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#ForteSeries #Review

[@lrlevy]

When I want an honest opinion I watch your videos.

[@TDMStyle]

Thanks Leonard!

[@zach2598]

same bro

[@dakpineda]

I agree, when i have a doubt i watch your honest reviews, keep up the good work.

[@cheezuschrist1102]

I like how you’re brutally honest You got a new sub

[@TDMStyle]

Cheers!

[@arafatsiam7009]

The two person i believe regarding honest opinion in this hair industry is you and robin james. One of your very best video ❣️

[@Dave29]

*aggressive sniffing* *nothing.*

[@tyler6320]

You killed me with the tea at the end 😂😂☕ that would've been great for a reaction video tbh

[@TDMStyle]

Hahaha glad you liked it! Truth, that would have been great for a reaction 😂

[@nominox1158]

I picked it up because i like Alex Costas hairstyle a lot. I like the product so far and i dont care about the presentation or the publicity only about the results.So far so good for me .

[@TDMStyle]

Glad it works for you. And yeah like I said, it's certainly not a bad product in terms of performance. However in my opinion it's so similar to all the other heavy clays out there, and many of the others are a little more user-friendly (easier to scoop/breakdown/apply), and I also prefer something with a scent. Cheers.

[@NachoKnight99]

I like to watch your old videos when I'm bored :)

[@CaptAviator]

Matt..of all your videos, and I've watched all of them, this has been the most entertaining! 😂 Great work as usual, my man.

[@TDMStyle]

Thank you so much! Glad you enjoyed it.

[@Mmm.charmeleon]

Goddamn your nice with these uploads man!

[@TDMStyle]

Catching up from all that downtime I had without my iMac 😂

[@kartikeya.m9380]

maann u r the bestt n u r hard working .. thxx for posting this videoo ..❤️❤️

[@TDMStyle]

Thanks for the kind words!

[@nightk3717]

Thanks for the good review Matt, was debating on whether I should pick it up.

[@TDMStyle]

Cheers man.

[@cjimenez2787]

What happened to the kaolin joke, it never gets old.

[@TDMStyle]

LOL for real I did think about putting it in here!

[@Dave29]

If he says kaolin, the google clip should always play

[@StrappingYoungLadam]

No intended offense to Alex. I used to subscribe to him and he seems like a pretty good dude but I feel like this clay is just him releasing a product he knows will sell because it has his name on it.

[@ziggster5022]

I agree with you and I also feel he's creating and selling his own products because pretty much every fashion and lifestyle 'influencer' is doing it and Alex is jumping on the bandwagon. I'm sure he's a cool guy, but it's a shame to think that people will buy products only because it has a certain individual's name on it - and say for example, if that product was just generally bad, people will still support it because it's branded and because it has a name on it.

[@TDMStyle]

Completely agree with both of you!

[@harrisonrichards4357]

Yeah it looks like a typical clay . Too many good products being released to try this though . Good review though as always

[@arhamspall1190]

If u guys have actually been following Alex for a while u would know what type of person he is🤦🏼‍♂️. He’s been working on this product for 17 months before released. Its $18 which is a huge steal and it works amazing, nothing exaggerated.

[@StrappingYoungLadam]

@@arhamspall1190 Easy there fan boy lol kidding. I followed Alex for a couple years actually and even stated he seems like a pretty good guy on my original comment. It's just way to coincidental that multiple of the biggest men's influencers on KZbin all come out with their own product lines after reaching high levels of popularity. Alpha, Jose from TMF, Alex etc, and they all have a common theme. Tiege is fine but nothing mind blowing, Hudson and Maine seems fine but nothing really mind blowing and now Forte which again is fine but nothing mind blowing. Doesn't make it a bad product, just uninspired like Matt said in this video.

[@caelanmason1557]

Love your videos man, keep it up!

[@zach2598]

2 reviews in one day? did christmas came earlier?

[@tamasmenyhart8483]

Love it 👌🏼 Try the bayside grooming pomade, that one is truly awesome!

[@TDMStyle]

Thanks Tamas! Yeah I really need to try that one out, been hearing a lot of good things about it.

[@tamasmenyhart8483]

@@TDMStyle yeah it's really good. Hair feels smooth with it, you can even use it as a pre styler and post.. Or both.. It's literally a silky matte finish. Super nice hold that is very resilient to heat too. What I love doing nowadays is to pop in a pinch of crafted as pre styler and I finish with a little scoop of this bayside pomade.. I find it gives really good results as they're both light but both have great definition and hold. I have the stickmore styling cream but now, I find it to be too dry and not enough hold compared to these two.. So I'm gonna give that and the good fellow and co clay away to a buddy of mine who's got short hair. Those will work better for him. If you get the bayside, go on pomade.com That way you don't have to pay 15 bucks worth of shipping 😅🙄

[@dwijpatel218]

Thanks Matt, pretty dope to the point review. Cheers

[@TDMStyle]

Cheers Dwij!

[@raj12190]

Nice honest review. I dig it💯💯💯

[@TDMStyle]

Thank you!

[@raj12190]

TDM Style no problem brother. Always real

[@SabexTiger]

I always will go for an unscented wax

[@userrxmbo]

SabexTiger Its bad

[@isaacfitri]

imo the best clay out there

[@brownboii305]

First time seeing you and you're hilarious man! Had me dying at the end. I love Alex Costas content and product but I agree it could be better but it's definitely not that bad. There's way worse products.

[@jacstylez]

You always humour me lol keep it up man!

[@TDMStyle]

Thanks Jacky!!

[@Grayroaded]

You not having 5 million subs is mind boggling

[@TDMStyle]

Hey thanks, I appreciate that! I'll be happy if I ever make it to like 100k someday lol

[@GQRS]

Bro when you where emulsifying the product😂😂 that shit is a workout...lol. In the commercial for the clay they be scooping the product out hella easy...come on son. But bro the review was awesome defenetly my favorite out of all of them...👍

[@TDMStyle]

Lmao right, I wish I had noticed that before and commented on it for the commercial bit! And thanks so much man.

[@nut9749]

wow matt ur reviews are always so luscious just like ur beard ;)

[@TDMStyle]

Lmao thanks nut 🥜

[@gonroblesc]

Hey Matt! Love your reviews. Speaking of waxy products, have you tried the new dry wax from O'Douds? I've been wondering if it's similar to the collab they released with Shear Revival.

[@TDMStyle]

Thanks man! Hm no I haven’t tried either of those products actually.

[@gonroblesc]

@@TDMStyle I think you would've really liked the Wax collaboration, too bad it was limited. It's got a really nice neutral finish with lots of texture and, when used in smaller amounts, that natural flow you love.

[@TDMStyle]

Ahh yeah sounds like my bag. Maybe it’ll come around again sometime.

[@KINGSLAYER1111]

Thanks for your super honest opinion.

[@TDMStyle]

You bet, thanks for watching!

[@_3zeezz]

Literally every time i want to laugh i just skip the whole video to 6:41, your face expression kills me!

[@tahmidshanto1626]

Cheers for the great vid ✌️

[@TDMStyle]

Thanks!

[@MyBlackandRedCZ]

Kudos to you for the Yukon Cornelius cameo. 😁👍

[@TDMStyle]

Glad someone appreciated it! 😂

[@MyBlackandRedCZ]

TDM Style No problem. 😊 Also, Alex did mention in a video of his that you can use a blow dryer to heat up the product before using it. I can’t swear by that because I’ve not yet tried the product but that trick might be helpful so that you don’t accidentally use too much in the future.

[@jerrychaseman452]

Love your reviews, but don't agree with your scent opinion. I've had to stop using products because they smell too strong. Rather a light or no scent. No one has mentioned baxter of California clay pomade which has been my go to, along with moroccanoil texture clay. Im assuming its very similar to baxter?

[@TDMStyle]

Yeah I’d say it’s similar to Baxter as well, but imo Baxter is just better. Easier to use with similar hold strength.

[@hday41322]

your hair is beautiful.

[@TDMStyle]

Thanks Amy!

[@marvinmateo2416]

that’s sick, i love wubby as well! 😁

[@danielpino4109]

Yesss!

[@rummanrashid996]

Hello mat....that was a great review. I have thick hair, medium length. Can u suggest some hair clays for strait thick hair?!

[@TDMStyle]

Thanks! I’d say def check out Oasis from Templeton if you want a strong hold one. Hustle from TheSalonGuy if you want a softer medium!

[@rummanrashid996]

@@TDMStyle Well thanks....mat.😃 i will look forward to it.

[@MrNizVID]

can you do a review on Blumaan fifth Sample, also what is your favourite styling product that optimises great hair health?

[@TDMStyle]

Probably my favorite for that still is 25 spray from TheSalonGuy.

[@MrNizVID]

TDM Style ahh cool, how about for post styler?

[@TDMStyle]

Hmm, well I think for post stylers that are all about hair health, probably Patricks M2!

[@MrNizVID]

TDM Style that’s pretty expensive is there nothing similar at a cheaper price ?

[@TDMStyle]

I mean yeah there are plenty of options based on what you want. Patricks is very expensive but in terms of "hair health centric" ingredients it definitely takes the cake imo.

[@iams1ngh]

1:33 Why fart and waste it, when you can burp and taste it..

[@arjundhingra400]

Are u an Indian?

[@andymorris5878]

arjun dhingra 😂

[@alfredo101109]

What’s your top 3 clays? Since you mentioned the other youtubers clays and don’t like none of them

[@TDMStyle]

Hmm tough to pick just 3 lol - but some of my absolute favorites right now are Oasis by Templeton Tonics, Hustle from TheSalonGuy, Fuertes clay, Stickmore clay fiber, and if you're looking for a solid traditional heavy clay, Baxter of CA used to be my shit for a long time.

[@alv798]

waiting matt to say "bitch"

[@miqueassanchez8157]

TDM see if you review the custom skincare company Curology.

[@jamesrodriguez4189]

I feel like this is the guy that u dont bring to a party

[@crazypersonlol34]

He's trying to convey it can be used on the go in any situation. I don't understand your concerns

[@TDMStyle]

I wouldn’t consider them “concerns,” just commentary and my observations and opinions on what I thought was a silly and weird commercial. Also, imo when you have to heat a product up with a hair dryer to be able to scoop it, I’d hardly call that an “on the go” product lol

[@theopinionatedbrit]

Great honest review Matt. Seems like a thick ass version of claymation to me. Will probably give this one a miss. On a side note I don’t feel so bad about my first review being 16 mins. It actually goes surprisingly quickly once you get into the video.

[@TDMStyle]

Indeed! I like longer review vids as long as they’re entertaining. Goes by fast!

[@noblegendforever2052]

my jar is firm, is your the same? have to use back thumb to scoop. hope fully after that layer the bottom is softer.

[@TDMStyle]

The bottom is not any softer. Forte is just hard af.

[@MaestroOfficial]

How does this compare to blumaans clay?

[@TDMStyle]

If you watch the whole video you will probably find out 😜

[@fivestrings]

Great review. Every point you touched on makes perfect sense.

[@TDMStyle]

Thanks so much man!

[@EscobarStyle]

It’s definitely basic but glad it works with my hair. That scoop is TOUGH though 👀. My nail peeled back! 😯. Naaa I’m kidding, “come on son” .. But question of the day...When are you coming out with your OWN joint man!?!? Sign me up and i would review my first hair product on my channel. 😊

[@TDMStyle]

Haha thanks Carlos! No plans for any product any time for me haha, but eventually I do wanna make some merch like tshirts and shit!

[@EscobarStyle]

TDM Style Ohhh chit!!! Really? 🤘🏼

[@TDMStyle]

Yeah! Setting up the KZbin partnership thing with TeeSpring is free and really easy, so I'm looking into creating some merch through that eventually!

[@EscobarStyle]

TDM Style awesome!! I’ll be on the lookout 🤘🏼

[@mohannadmohamad400]

Alex costa beast

[@borucjane1682]

What are your top clays/clay pomades for thin/mid thin and tough hair? I'm looking for a strong hold and natural shine finish. I'm actually using Arcadian matte paste, it has a great hold but for me it's a bit too mat. I liked apothecary 87 clay pomade, but I prefer a water-based product. I'm considering the firsthand supply clay pomade, Kevin Murphy rough rider clay, ​Firsthand supply clay pomade, maroccanoil texture clay, Templeton Tonics Oasis clay. Thanks man!

[@lcsat93]

Any chance reviewing the new forte series shampoo and conditioner?

[@TDMStyle]

I’ll prob buy all the new stuff to review at some point soon.

[@xukabolet]

Cool vid dude :)))

[@dracoikedavampire-humanmal2285]

The forte series texture clay is one of the best clays EVER. Imo.

[@TomerShemesh]

Have you even tried any other clays?

[@ariskoin9612]

Yeaaaaaaah

[@shaunleonard3878]

I’d say I enjoyed this video .... I watched it three times! 🤦‍♂️ I agree with your thoughts. I really expected a slight scent ..... but NOTHING! 😆 It’s a good product, does what it should, and has one unique quality ( ...... It’s hard AF! 🙊😆).

[@CuteGuy0]

Shaun Leonard What up Shaun, I believe I seen you in Fragrance channels. Hope all is well ✌🏻

[@shaunleonard3878]

Hasib Hi! Yes, I follow a lot of fragrance channels. That’s my main passion.

[@davidmercado6807]

It seems like you have something against Alex. People want to know if the product works well. They don’t care about the presentation or commercial for it. Personally it’s been great for me. It keeps my hair locked in place all day and I’m able to adjust it anytime I want unlike other hair products. Also I like that the product has no real scent because I use colognes all the time. You don’t want to be that person that has mixed smells all around them. Its an all around good product. Good amount of product and good product.

[@mgsons8335]

Alex Costa's new range of products is out Thank for pressing read more u will live for a hundred years

[@TDMStyle]

lmao the read more got me

[@baileycontreras3673]

I fuck with you 💯

[@arifulhudajou1232]

Can you say me that how is it in one word. Like Good, medium or bad. a little world doesn't mean you are lying and a too much saying doesn't mean you are saying the truth

[@TDMStyle]

In one word I would describe it as mediocre. Or you could watch the review and learn all the details about it ;)

[@ernestofregoso3946]

Hey Matt any clay styling product recommendations for thin to fine hair? I love clays but most I used have a lot of tug and pull.

[@StrappingYoungLadam]

Hustle from Salon Guy. Glides through like butter and that's without any kind of smoothing serum or anything.

[@ernestofregoso3946]

Thank you Adam but if you any body has any recommendations please sir let me know

[@bjrnbjr5562]

Templeton Tonics Oasis Clay

[@bakeeshahappymealbinladen9697]

Bjørn Bjør yes, oasis is very good. Takes hardly any at all but is one of the best out there.

[@ernestofregoso3946]

Thanks everybody I will be looking at reviews

[@TipsForHim]

You basically have the same impression on this product as myself. Nothing we haven't already seen before.

[@clint7312]

Haha got the review “out of the way”. Well done regardless. Nice and honest as usual.

[@TDMStyle]

Thanks Clint!

[@dmiller2916]

You should try pb goat drip Products

[@jojotwice8918]

It's odd how u make it sound like the clay seems rather average yet concede it compares pretty well to other leading hair products in the market.... Traditional heavy clay that sounds like it's pretty top of the pack. Idk cuz I haven't tried it and I need a heavy clay and ur review sounds negative while kind of giving it major props

[@TDMStyle]

It _is_ rather average. Does it work? Sure. Is it easy to scoop, break down and apply? No. Is it unique or exciting in any way? No. I would hardly consider it "top of the pack" and I'm certainly not giving it major props. I'm presenting the pros and cons - in the end you have to decide whether or not you want to try this. In my opinion though, there are plenty of similar options out there that are just plain easier to use, with a similar price tag and essentially the same end styling result. Like I said in the video, this clay isn't bad performance-wise. But it's not very user friendly, and it's just... boring. If you want a traditional heavy clay, I'd say you're better off going with something like Baxter clay pomade.

[@Jeffersondavies]

@@TDMStyle could you recommend a hair clay/putty for me under 20$ that works for a modern quiff

[@wdubb]

Overyhyped wax not clay white product.

[@ELIJAH-fm4qg]

packaging is actually nice,r u trying to say that u want some complicated and super looking package tf?

[@TDMStyle]

No, I'm saying the packaging is basic. It looks the same/extremely similar to a ton of other brands/products out there. Like to the point where if you put them all on a shelf next to one another and blocked out the names, it'd be hard to tell them apart. Obviously that doesn't matter to the performance of the product, as I stated in the video. But people care about eye catching/attractive packaging too. And for me, this ain't it. The quality is fine, but it's boring.

[@ELIJAH-fm4qg]

@@TDMStyle ye i understand.. i commented before seeing the vid

[@jmullsman]

Let's be real here: the reason they didn't add a fragrance was because if they had, it would've come higher up in the ingredients list than the argan oil they infused so generously into the formula lol Great review as always Matt!

[@TDMStyle]

Lmao I bet you're right! Thanks!

[@grey_wind]

I used to really like watching Alex, but not so much anymore. I wish him well, and hope his product does well, but I am not interested myself. I think he's selling himself more than a product. Still an interesting review, though, as always. Thank you, sir!

[@TDMStyle]

Cheers Zachary!

[@eminhuseinbasic600]

Agree with your opinion Matt (its not bad), Alex just want to have his own brand, Great review man.

[@TDMStyle]

Thanks Emin!

[@prowarrior614]

I can see that disappointment in your eyes😶

[@sohamsarkar953]

What do u do for work besides youtube

[@TDMStyle]

I'm an IT guy.

[@sohamsarkar953]

@@TDMStyle whoaaa😱😱...immense pressure....

[@Tsobe]

damn alot of salty comments and downvotes, fanboys blindly attacking because you're not praising this

[@TDMStyle]

Can’t say I didn’t expect it 🤷🏻‍♂️ lol

[@way231]

alex 's fans are all here ... lol

[@joaquin1417]

100% agree with the review and the critique on the publicitary video of the product. The jar is just boring compared with jars like templeton or nevermore. and who the hell go for life with a jar of clay? i mean without a hairdryer this is pointless. Q. what is your fav labeling or presentation jar boy?

[@TDMStyle]

Great question! I do love Templeton’s labels, and the ones for Nevermore and Phantasm were sickening. I think for overall best packaging like the container itself, I gotta give it to Patricks.

[@davdgola]

Something about this stuff that seems...generic? Great review though!

[@TDMStyle]

Thanks! My thoughts exactly.

[@Zudoarichidoari]

To be fair I dont think there can be much variation for heavy clays. I was expecting like a water based paste clay honestly so I feel quite indifferent about it

[@samstefhen5796]

❤ from india bro!

[@MisterBigMack]

First time watching your video - enjoyed it but don’t know why every couple minutes you have the slowdown bit where it takes away from the content - i know it’s you trying to be funny but I don’t feel it helped the video, don’t feel it was funny at all - you may do this in all your videos but just my opinion , I’ll watch some more of your videos anyway - nice one 👍

[@TDMStyle]

I appreciate the feedback. But I am not really sure what you mean by "slowdown bit" - do you mean the reverb edits? I don't usually do any slow down/slow motion type edits.

[@MisterBigMack]

TDM Style yeah maybe I didn’t use the right lingo sorry - the actually content I enjoyed - I’ll give you a couple of times 3:25 and 13:52 - when it slows down and you try and make a joke - I just didn’t feel it went with the video as a whole - since I’ve watched a couple other videos like your Morris motley ones as I’m interested in that product too and I’ve subscribed - but just a bit of feedback 👍

[@alfredo101109]

Basically to sum it up! This product is over rated lol which I agree 100%, HONEST reviews, come here

[@TDMStyle]

Thanks Bastian!

[@bryanr1200]

Wasn’t a fan of the clay maybe if they release a cream or pomade I’ll like it better , solid review brodie 🍩🍩

[@TDMStyle]

Cheers Bryan!

[@kingkb6464]

This guy is Fighting With A Fkin Clay

[@princekhaan2300]

At least it's better then Hudson and mane !!

[@TDMStyle]

Lmao truth

[@ad_182_uk]

Scoop looks easier in the advert.

[@TDMStyle]

Right? I realized while editing and wish I’d commented on that part.

[@MegaLPlover]

*tuggier & pullier*

[@jayantchaudhary9199]

Definitely recommend if u want fake reviews 🥱😂

[@aliazima9124]

salllttttt

[@gerard7417]

Lmfao u had to pay for it to review it rather than jus saying yes and getting it for free pathetic 😂 , good review doe

[@Laurent._]

U hating

[@samueldkhar613]

You're jealous of Alex😏

[@TDMStyle]

Right, it can't possibly be that he just made an extremely mediocre product and that I produce honest reviews about products. 😘

[@alwaysaskwhy2420]

Cool down fan boy

[@Datpleb]

please do more hair product ads reviews :P

[@TDMStyle]

Haha definitely!

[@nithishkumar5321]

This guy hates Alex kosta..lol

[@alwaysaskwhy2420]

Cool down fan boy

[@mramjad8048]

Forte is awesome product. You are nothing

[@PSLSlayers]

Yeah forte is good,but there are so many better products in this price

[@nicholasmccartney2521]

this product was a nightmare for me :(

[@TDMStyle]

Sorry to hear that. What happened?

[@nicholasmccartney2521]

TDM Style made my hair soooo dry. clutch works immaculately for me

[@TDMStyle]

Ah that sucks. Glad Clutch works well for you though! That stuff is still one of my faves.

[@lloydsato9484]

Paraffin 🙁🙁🙁

[@TDMStyle]

Paraffin is just wax lol

[@MMTV]

TDM Style someone said it was scary once somewhere tho.

[@bjrnbjr5562]

For me nothing special wasn't impressed of Forte