Fortnite's WEIRD Marketing...

Today we look at the history of Fortnite's Weird Marketing...
Use Code: TheBigCraigd
Business Enquires: [e-mail]

[@Buzz.co2]

I’m literally about to bust to Meowscles r34.

[@TheBigCraigd]

Thanks for that Buzz

[@Bio_Hazard_2.0]

🤨

[@TheRadWarrior]

Thanks you just now convinced me to hate this season. 👏😃

[@Mdnssgmr]

how long you been addicted to porn lil bro? get off the game - jesus forgive you lmao

[@robinnandtheprophett]

NNN though, it'll have to wait unfortunately, I'm more of a meowskulls guy

[@itaykaduri11]

And now an even weirder (but pretty cool imo) marketing stunt, was in the event by renting out ALL OF TIMES SQUARE. The event was still mid.

[@TheBigCraigd]

True on both parts

[@ItstheYungcockroach]

FORTNITE GANGSTA PARTY🗣️🔥

[@Jonesy.P]

​@@TheBigCraigd There was a time when the famous Australian content creator "Lazarbeam" took over the official Fortnite Twitter account (for a day i think) to promote his skin coming to the game.

[@tonypeppermint5329]

​@@Jonesy.POh nice.

[@Ikcatcher]

The DC and Marvel comics geniunely annoy me because those are literally the only supplemental material of ACTUAL fortnite lore, but it's tied to pointless collaborations for the sake of it

[@TheBigCraigd]

The comics are great but it would be cool if we got lore in other areas too

[@TheRadWarrior]

The best Fortnite comics in my opinion was The Batman zero point comics. And the marvel ch 2 season 4 teaser comic.

[@Buzz.co2]

I want comics for Fortnite alone, not collabs.

[@theslaya1576]

​@@TheBigCraigd7:10 it actually came in the last 4 weeks of Splashdown, 1 page per week. Pretty sure it vanished when Nexus War dropped.

[@robinnandtheprophett]

The voice lines don't count?

[@TheZombo]

8:21 hey hey YOU FORGOT WHEN INVINCIBLE SLAPPED ANGSTROM LEVY IN THE FACE WITH THE EXOTIC HEAVY SNIPER IN THE SHOW

[@TheBigCraigd]

@@TheZombo that's true. I might have to make a part 2

[@Jonesy.P]

​@@TheBigCraigdThere was a time when the famous Australian content creator "Lazarbeam" took over the official Fortnite Twitter account (for a day i think) to promote his skin coming to the game.

[@tonypeppermint5329]

That was fun as hell.

[@ImTheGuy]

Not sure if it counts, but the C2S5 audio logs were pretty cool. They were audio logs from Jones that teased the new battle pass and collab skins. For the battle pass ones yoh actually had to retweet the Fortnite account with a codeword to get them. They also sent content creators a physical package that contained items that teased all the collabs for the season.

[@TheBigCraigd]

That was actually originally going to be in this video

[@OneDeadArtist]

lmao the they're coming arg was so funny cuz I was in this server of people who really wanted to solve it but REALLY hated the idea of it possibly being a fortnite thing, they like had all the people coming from fortnite pushed into their own channel and shortly after it got confirmed to be for fortnite the server just got deleted 😭

[@TheBigCraigd]

I REMEMBER THAT

[@Diswis2005]

Fun fact, you actually CAN own the chapter 2 season 4 comic. It's included as a bonus comic at the end of the zero war hardcover.

[@squidy968]

Probably not as weird as it might be but I find it weird how some crew pack skins get trailers while others don’t

[@squidy968]

Actually now that I look back at it, only two of them got a full blown fully animated trailers, the others were just gameplay trailers

[@MasterHand4444]

With the Durr Burger thing, you forgot to mention that Drift is from "our universe" as shown in the marketing for that season :)

[@Beepboopi]

Seeing those clickbait channels is so nostalgic

[@Buzz.co2]

I fucking love chapter 2. I can’t believe that epic went so hard in the theming of these seasons. In chapter 5 like halfway through the season we would get some random collab that ruined the season but back in chapter 2 we would get the theming throughout the whole thing. Like, imagine how much it would have sucked if halfway through chapter 2 season 3 it became an ad for like Pirates of the Caribbean or something. In chapter 2, Epic stuck with the theming even if collabs were added, for example look at chapter 2 season 8 with the Naruto collab.

[@Ag3nt-MC]

And the lore, oh my fucking god the lore. Absolutely peak.

[@Ag3nt-MC]

And then it also had the 3D battlepass screens that were fantastic (that only existed for 3 seasons but were cool as fuck anyways)

[@normalynormal_roblox]

I think they did not market the chapter 2 remix event because it made no sense in the storyline, like you cant go back in time with a music thingy (I forgot what the name was) so my only idea on how this would make some sort of sense is if because after the blackhole og event we went into a new reality I think and maybe there the logic of stuff is changed so thats how we got there.

[@TheBigCraigd]

The event was also just a bit poo

[@Jonesy.P]

​@@TheBigCraigdThere was a time when the famous Australian content creator "Lazarbeam" took over the official Fortnite Twitter account (for a day i think) to promote his skin coming to the game.

[@CinnaMuffin9]

After the prelude event fracture needs an apology

[@BombasticTom492]

6:10 im pretty sure they didn't have a 3d modelled geno design at the time, so that's why they used gunnar, because you could only see their shadow far off in the background and nobody would notice the inconsistency

[@Gensis]

2:43 the whole premise ist hat the burger head was rifted into the california desert and the entire chunk of the desert it was on came back with it and thats why Paradise Palms is on the map, I couldnt tell you why the burger head is near pleasant tho

[@BreadLoafer1]

6:08 gunner was a bait and switch placeholder so the model wouldn't have to be added and people wouldn't find out until the comic came out

[@koopa3195]

Don’t forget that back in the days of Chapter 2 whenever we were gonna get a season with a live event, days before we’d get IRL teasers. We also got IRL teasers for Chapter 3.

[@Stickman_The_Brave]

If you put in the Konami code on the black hole screen, you could play a Fortnite-ified version of Space Invaders.

[@BombermanUltra]

Oh yea I remember playing that for a while waiting for the game to come back on.

[@stewie3599]

3:42 do u do weddings?

[@Greylewski]

Uhh

[@TheBigCraigd]

I can do anything I set my mind to

[@Someone-yu8rk]

Oh my god this channel is CRIMINALLY underrated

[@MonsterTaming420]

I loved the chrome ads, although I remember all my friends also complaining the cereal wasn't Unicorn Flakes.

[@subtestPW]

If theres one thing fortnite is good at, its the IRL marketing for seasons. Yes, they make some strange marketing descisions, but I love it. They are so good at bridging the gap between IRL and the game in their marketing, like when 4 content creators got iconic fortnite props delivered to their houses.

[@Pancaketimbah]

5:50 still a good comic tho

[@TheBigCraigd]

Okay True!

[@astrovorld]

korean chris pratt confirmed

[@TheBigCraigd]

true

[@Jonesy.P]

​@@TheBigCraigdThere was a time when the famous Australian content creator "Lazarbeam" took over the official Fortnite Twitter account (for a day i think) to promote his skin coming to the game.

[@TheBigCraigd]

What do YOU think Fortnite's WEIRDEST Marketing has been?

[@lavishyyy]

I would say the weirdest not mentioned in the video is when Fortnite bought out NY Times Square for Ice Spice and Snoop Dogg to perform, advertising Chapter 2 Remix💀

[@kentrelljohnson6356]

@@lavishyyy

[@subtestPW]

@@lavishyyy agreed 😂

[@Jonesy.P]

@TheBigCraigd There was a time when the famous Australian content creator "Lazarbeam" took over the official Fortnite Twitter account (for a day i think) to promote his skin coming to the game.

[@idkdude1350]

I’m pretty sure the Carmen sandiago one was just a huge coincidence

[@TheBigCraigd]

It probably is but what a MASSIVE COINCIDENCE to have

[@Buzz.co2]

Jortnite Fonesy

[@tornadophantom4027]

I doubt it. Like blonde guy in suit? Sure. See those a thousand times a day. But a blonde guy in suit with the same name as a Fortnite character and looks exactly like that Fortnite character? Not so much. If it looks like a duck, walks like a duck, and quacks like a duck, then what is it?

[@Silver_Rod]

​@@tornadophantom4027 A duck 😃

[@Blake-r3x]

7:01 the comic is included in the Zero War hardcover comic that has all the comics. It’s still overlooked though. I actually have the hardcover and still kind of forgot about it.

[@StealthGYT]

7:10 There actually is a physical version of the Chapter 2 Season 4 comic, it is included at the end of Fantastic Four #24 (2018)!

[@sketchystreet1]

the rift butterfly was from chapter 1 season 6's live event, which became a back bling after the live event

[@PuggyBoy]

Holy crap why do I love your voice so much, and literally every joke landed I can’t 😂🙌

[@TheBigCraigd]

Love to hear it!

[@Pe3RLYT]

mustard is a fucking genius because that black hole event was the only thing you would hear for two whole days

[@toastcrunch3728]

2:22 This part kinda makes sense because unicorn flakes would've canonicaly turned him into another Fabio Sparklemane

[@BumbulousGrump]

The black hole was genius.

[@TheBigCraigd]

Top 10 Gaming Moments PERIOD

[@RealBunchaGames]

Badassatron is pretty badass tbh

[@fortnitexsonicfan]

The reason why gunner appeared in the event instead of Geno was because they didnt actually want to reveal who Geno Looked like until the comics. Which in my opinion is really stupid because it would've been sick to see the actual Geno falling in the zero point and then reading about it in the comics.

[@TheEpicSquash]

There was a real life crop circle for ch2 s7

[@TheBigCraigd]

I remember that but I couldn't find any images

[@CERISTHEDEV]

An extra thing is The fricking icon skin trailers Like imagine viewing a trailer featuring celebrity x and boom its fortnite

[@JacobBaum-l3n]

For video game marketing personally, Fortnite's has had some very unique/weird marketing yet very creative to add like making irl crop circlyjust to promote a next season is just insane like no other game has done that! Shits a vibe and i love it! However with remix, i did personally enjoy the teasers. I just loved the creativity with them, y'know?❤

[@TheBigCraigd]

I love Fortnite's marketing! It's so fun

[@DURANDAL1007]

Keep cooking craig

[@ZdinoYT2]

I’m not going to California for you

[@BeliZmaj1999]

I think this is the time fortnite is taking the downfall

[@devinyaycioglu866]

I wonder when we Will see the seven again

[@conradojavier7547]

I want a Chris Pratt Skin with the Green Jacket.

[@verdigris6244]

I’ve said this so many times and I swear nobody has realised but Fortnite also appeared in Doctor Strange Multiverse of Madness when he and America crash through several universes. You can literally see the zero point floating around in space. Also I’m not entirely sure but my memory is telling me that this movie released between chapter 3 and chapter 4 when the Fortnite island exploded and left the zero point…floating in space 😭👍

[@SIR_GUMMIETH_THE_FIFTH]

That meowscles audio is on the wiki.

[@KwikBR]

i just looked at the reddit for the alien ARG and it is so funny seeing them come to the realization for what it is

[@JackTrahanOfficial]

Where is the STORYLINE!!!!

[@TheBigCraigd]

Idk I'm not epic bro 😭

[@Buzz.co2]

Epic forgot it.

[@Bannanananna]

Fun fact: In the comics geno falls in the zero point. They use Gunnar to hide genus identity

[@BugcrowdHacking]

I watched the Transformer One early in London due to press.

[@Jonesy.P]

Here's one of the strangiest marketing stunts that i remember fortnite ever doing, there was a time when the famous Australian content creator "Lazarbeam" took over the official Fortnite Twitter account (for a day i think) to promote his skin coming to the game.

[@funkycatto]

No cuz i do remember the ch2s2 marketing about the phone numbers, but i think from my memory at least it was like an agent role call or something im not sure

[@leahbirnie1933]

1:25 "EEEEEEEEEEE"

[@Brannac]

giving off Upisnotjump energy there’s no way the style if criticism isn’t even slightly inspired

[@TheBigCraigd]

You got me!! Is it too similar? Because I just write these videos based on what I find funny, and if its too similar, I wanna change that

[@Brannac]

@ Nono i like it, you can only tell in the tone of voice and nothings over imitating

[@TheBigCraigd]

@@Brannac Okay great, thank you!

[@symbiotespider2107]

not really a fornite thing per se but donald mustard did cameo in the matrix 4

[@MaximusBoi-h9q]

Sometimes the marketing for Fortnite reminds me of cloverfields viral marketing campaign

[@NapoleonMclov]

Ngl we need a fortnite comic with no collab I mean yeah it’s cool with collab But i wanna see Jonesy and Peely with Lil whip and Raptor just fighting

[@omegadude50g74]

I dont think he wad couhging up a hairball 3:52 😳

[@TheBigCraigd]

AYO??

[@SpartanS1ayer195]

WHAT

[@omegadude50g74]

You know what i mean blud id no coughing uo a hait ball

[@omegadude50g74]

My keyboards tweaking rn

[@omegadude50g74]

@@TheBigCraigd im just a chill dude who doesnt gaf

[@Ketoo74]

3:21 pretty sure that was just a voice line he does in his radio thingy

[@ZdinoYT2]

3:13 awww

[@manueltuccillo6433]

and dont forget when they made a monster truck to advertise c5s3

[@TheBigCraigd]

I remembered that like 2 seconds after I uploaded the video. Guess I might have to do a part 2

[@BelugaTheDog]

1:30 It is because there are only a few people who play Fortnite in Korea so Fortnite made an ad to make Korean people play Fortnite. Well, it didn’t work that well😅

[@Vae-xp9zn]

It's okay UpisNotJump, it's okay to like fortnite 😂

[@Lazyguy5473]

unfortunate the seven collection was discontinued

[@TheBigCraigd]

The seven collection went hard

[@Lazyguy5473]

@@TheBigCraigd i have the 2 that are out + the victory royale series visitor but damn it hurts to think about the fact we could have had the rest of them

[@Fanser-130]

A month would have been crazy

[@omanite6129]

7:13 Actually that comic lead up to ch2s4 is now physical. You need to buy the graphic cover version of zero war. Its all 5 of zero war comics, some comic covers, and lastly that ch2s4 lead up comic as a bonus Batman zero point has a bonus as well but its to me much cooler since its all concept art for the designs for the zero point cosmetics.

[@TheBigCraigd]

Oh that's really cool!

[@blako_yt]

Yeah sure, Fortnite marketing is crazy. But you gotta admit. It’s fucking amazing

[@em_earlymorning]

When Chapter 6 comes out, they should take over Tokyo next.

[@TheBigCraigd]

Just like in general or....

[@em_earlymorning]

@ Like how they took over NYC during the Remix Prelude

[@TheRealstarkHOUTx]

That c2s4 comic is on marvel unlimited

[@CatAcefn]

these are the stupid videos that i had no idea that i needed

[@TheBigCraigd]

Thank you I think

[@hawksoo]

3:20 kzbin.info/www/bejne/qHmadWqXfJt7Y8ksi=QBq61oBWHNj_P0kP This video has meowscles coughing up a hairball, You're welcome.

[@lemmystabsstuffstudios7838]

8:30 U forgot plushies

[@noobderpington3065]

Event was a erm ad

[@paperverp]

3:42 you should try doing voice acting

[@TheBigCraigd]

I'll get right on that

[@Shadexreborninchrist]

10:30 how can you just disrespect your Creator like that,it aint funny

[@Swagatronofcybertron]

8:12 still waiting for the collab epic. Still waiting

[@_MaddMaxx_]

6:54 damn I need me a girl like that

[@younatseriusrn]

How is this WHOLE VIDEO in shorts ?!?! Im ok with it fr but how

[@TheBigCraigd]

I don't understand what you mean?

[@UnderseaRexieVT]

9:55 There was no trailers for the event cause the event sucked

[@aranrezaie6812]

I heavily disagree with this video

[@TheBigCraigd]

What do you mean you disagree???

[@KwikBR]

they didn't even share their opinions on a lot of it?? they just talked about what it was

[@aranrezaie6812]

I will watch the complete video when i was free and i will share my opinion and why i disagree

[@idiotnepty]

Is it just me but sometimes he just sounds like upisnotjump

[@TheBigCraigd]

That would be called being an angry British person

[@MoonyKoonony]

9:56 Wait?! If this was recorded before The Live Event how did you already see the Trailer? Good Video btw

[@TheBigCraigd]

I recorded the audio for the video early Friday and finished editing it today

[@Flintdiamond78]

1.3K views in an hour WOOOOO

[@FTWDKSSB]

Romans 10:9 That if thou shalt confess with thy mouth the Lord Jesus, and shalt believe in thine heart that God hath raised him from the dead, thou shalt be saved.

[@boi2255]

They actually put the season 4 comic teaser in the all issue zero war comic book

[@TheBigCraigd]

That's a cool detail!

[@ZdinoYT2]

Fr

[@SimidAnimated]

Can’t believe Chris Pratt created Korea

[@TheBigCraigd]

Chris Pratt created Fortnite I think you mean

[@galenmarek6949]

The Marvel Sony movies made money because the story was not plagued by identity politics and was actually well written unlike Marvel Disney movies and tv shows after Endgame. Example: Netflix's Marvel tv shows and Disney's.

[@TheBigCraigd]

Dude what the fuck are you talking about

[@Inveestigator]

6:09 pretty sure Gunnar was just a placeholder, you weren't supposed to see him up close

[@Tomatehgood]

B A D A S S A T R O N

[@TheBigCraigd]

BADASSATRON!!!!!!!!

[@TheRadWarrior]

BADASSATRON!!!

[@zOOpygOOpert]

🧽⭐ 🎢