How I Made Over $220M In Sales Creating Scrub Daddy | The Ground Up

[@ScrubDaddyOfficial]

Thank you, Fortune, for sharing our story! We're just getting started ;)

[@fortune]

We loved telling your story! Thanks for sharing it with us! 🧽

[@ChezGrassboi]

Great story, hope this company evolves

[@jond181]

Huge fan of scrub daddy !

[@hozaywut]

I love you Scrub Daddy!!! Best sponge ever!

[@BS-my2ky]

can't believe I watched the entire thing. you're awesome aaron

[@SharlemNina]

He seems like such a great guy on top of everything.

[@ScrubDaddyOfficial]

Aarons the man

[@xThePrinceOfPeace]

Right, he seems like a very cool dude

[@ngweso]

The smiley face on the sponge reminds me of him fr. Seems like a smiley dude

[@AmberKirklin]

😊

[@colelocklear6362]

He is. My pop pop works under him at the main warehouse, every season he’ll take us to see flyers eagles sixers etc in box seats. Great Dad as well

[@lizazul18]

I finally gave in and bought my first scrub daddy and I can honestly tell you I will never purchase a different sponge. He truly created an amazing product!

[@Lemons19902010]

Same! I will gladly pay a bit more for a higher quality sponge!

[@ninadelrey8]

I’ve been seeing this on Shark Tank clips for years and finally, I saw Scrub Daddy in my local store in Croatia. I immediately bought Scrub Daddy, dish thingy, Scrub Mommy for my grandma and soap dispenser. I hate washing dishes and Scrub Daddy made me wash more dishes in a day than in weeks. I am so happy for Aaron’s success. Truly inspiring story. Thank you for giving us the greatest sponge ever.

[@angel8977]

I bought one accidentally lmao

[@5iquijor]

I bought one too just to see what the hype is all about. It’s ok. It works. But on a more practical side, I wish it worked the opposite way. Harder on the hot and softer on the cold. Because I use hot water on tougher stuff. But that’s what thermoplsstics do so it cannot be changed. But let me tell you I have nothing but admiration for this man. The empire he has built. Incredible!

[@iamfiguringoutwhoiam]

I literally hate using any other sponge. It's annoying.

[@vinnymac7565]

This is what a company looks like when it's not the typical greedy and selfish snob.

[@victorblock3421]

So most businesses are "typical greedy and selfish snob". Tell us about it.

[@vinnymac7565]

@@victorblock3421 I did. You literally repeated it back.

[@victorblock3421]

@@vinnymac7565 no you did not. Why are u a more on?

[@Vkpz]

​@victorblock3421 they are, its not a shocking or dishonest statement. We live in a capitalistic society where profits matter above anything else 😂

[@ZephyrinSkies]

What a wholesome, genuine guy. It feels like something from a different timeline. I don't know him, but I feel so proud of him lol

[@zochbuppet448]

Its not really a different time line. Its pretty much the same as everyone else who made it and got decently rich off a business Yes hes seems very down to earth. and I'm sure hes a hard worker, but so is a lot of people. Its the same time line...its the timeline of those who have, keep on having. Upper middle class up bringing, university and education and much more paid and given to him. Educated and upper earning parents it all lines up to... Read Outliers: The Story of Success by Malcolm Gladwell. He explains how it works

[@retroroller]

This man is the COOLEST human being to exist I swear 😂 there needs to be a book about him

[@ScrubDaddyOfficial]

hmmmm not a bad idea...

[@Justin-uc8sc]

That’s a bold statement. There have been 120 billion humans to have ever existed, and you rank him as #1, when you haven’t even seen 99.99% of them?

[@Commander_Shepard.]

@@Justin-uc8sc Nah he's the coolest. It's not an opinion, it's factual.

[@LONNESYRUPBITCH]

@@Commander_Shepard. still an opinion

[@trainerlsw]

It must be an insane feeling owning the biggest sponge company in the world. Aaron has really made an impact with his product. Godspeed, for the journy of Scrub Daddy continues forward!

[@xriot1752]

the scrub daddy chain is cold af

[@ironxfist6008]

and that embroidery on his shirt collar!!

[@Z1ggo]

Ongod bro iced out 😭

[@Bonniesplushhow]

⁠@@Z1ggoon god😭😭

[@Jal5555]

Worth 300 m now

[@alanarzate93]

All he needs is some scrub daddy grills and it's a wrap

[@RighteousGemstoned]

The part at the end with his mother made me cry. You’re doing amazing Aaron, thank you for your awesome products!

[@ScrubDaddyOfficial]

Thank you for your support!!

[@oscarwong5226]

This is some authentic, true entrepreneurship story, not those randomly asking strangers how they become successful reels shit

[@christinemeyer7163]

He really is the face of his company with that smile!!

[@MedMicroBioMe]

I love this for him. He seems like such a nice guy, and I never thought someone being excited about a sponge would make me excited about a sponge lol

[@Nickgowans]

Shark didnt do too badly. She basically spent 200k for tens of millions

[@vigneshwaran5174]

She saw it can be 50-100 million $$ business ...it emerged as 1 in few years 😊😊

[@BarryMoore-e1o]

I learnt a lot working with her for 14 years

[@BunkBingo]

​@@BarryMoore-e1o What’s one thing you can teach us?

[@BarryMoore-e1o]

One factor for success is getting more experience.

[@BunkBingo]

But that takes loads of time

[@ellenponder4787]

The rise of the Scrub Daddy has been incredible so I love getting to know the background story of this innovative company, makes me appreciate their products even more!

[@naimajones9780]

I live in europe, austria and I went to the drug store today and I was so happy to see scrub daddy on the shelves! Finally they are expanding to Europe. I have been waiting for this for so long! I bought 2

[@dmgfoto4508]

How much did you pay for 2 Scrub Dady's and in what country are you in?

[@lps2013luv]

@@dmgfoto4508im in Croatia and I bought one like an hour ago and it was i thing 4 euros and something.

[@aylovongary1862]

SAME

[@erwinsaputra3645]

it's even sold by ace hardware indonesia

[@bedfordshiremodeller4491]

​@@aylovongary1862Bargain price for one of those in your country

[@omar-eduardocoronado]

This whole business is a textbook example of inventions and entrepreneurship. I teach Spanish and at some point O teach a business module, and Scrub Daddy is a perfect case study to analyze and review. Its a teachers wet dream when it comes to lesson planning

[@sajid1979]

Some people have it, some don’t. This guy is a genius! very creative and love the energy! GO DADDY!!

[@sajid1979]

I’ve bought one from Asda, UK

[@bedfordshiremodeller4491]

​@@sajid1979How much did they charge you in ASDA for one? 😁🛒

[@LynxenX]

He seems like a guy that has revelled in his success without letting blow up his ego. I've used a scrub daddy, its really a great product. I think it may be easier to stay humble when you have confidence in your product and it ACTUALLY WORKS.

[@christophervanoster]

Listening to this while doing my dishes with a scrub daddy is such an experience. I’m so glad you make an orange Daddy as it’s my favorite color and makes me look forward to doing dishes as weird as that sounds😂. Aaron to you and the whole company I love your products I wish I could buy more!

[@ScrubDaddyOfficial]

Can't thank you enough for your support!!

[@annberlin5811]

Did u see the halloween frankenstein scrub daddy?

[@andy2641]

Yess i love orange, there’s not enough people like us 😔

[@zochbuppet448]

@christophervanoster You are Spam ADVERTISING Its disgraceful

[@christophervanoster]

@@zochbuppet448 how am I spam advertising? I make one comment on this video and I’m spamming? Okay buddy go lay down and take your pills

[@Retronize84]

This guy is an absolute inspiration. I live in Japan and I was finally able to buy scrub daddy (it was an 8 pack at costco) and I LOVE the sponge. It feels so good in the hand and cleans so well. I am also using one outside to clean and it got my daughter to clean because she loves the smiley face. My only little problem is that it doesn't produce enough suds compared to a soft sponge and I use more detergent but I am guessing they have a product in the line for that.

[@TheAkiraFerrari]

They have scrub mommy for suds

[@balazs7235]

I rarely feel this way, but this guy deserves all the success and the subsequent fortune that comes his way. He wasn’t thinking about money, he wanted to find a solution to a problem.

[@CommunityTrashPicker]

He was literally after the money what are you talking about?

[@youraveragepasser-by7367]

​@@CommunityTrashPicker the guy was inventing things since he was a kid. His hard work and inginuity were rewarded

[@MrPotatoes97]

I thought the scrub daddy was a scam, just another sponge, but it really is amazing and doesn't smell. Lasts almost a year, costs next to nothing and makes my life easier. It literally is an amazing product and he really deserves to be a millionaire

[@warwagon]

Mine will eventually start to smell, at which point I call it "Stinky Daddy". Then I bleached it, and it smells better again. Towards the end of the sponge's life it the face starts to sag,a at which point I name it "Creepy Daddy"

[@blazinpyromaniac]

They sell it for close to $5 at my local Walgreens. That much for just one sponge is way too much

[@MrPotatoes97]

@@blazinpyromaniac Oh no $5 a year on sponges 💀

[@blazinpyromaniac]

@@MrPotatoes97 LOL these sponges last 1-2 months at most

[@Visethelegend]

@@blazinpyromaniacyeah and in a family of 4-5 it lasts like 3-4 weeks, if it lasted 2 months it would make sense for me to buy but a whole year? Yeah that’s bs

[@TalesOfTrillions]

Aaron's journey from washing cars to making millions with Scrub Daddy proves that innovation can come from the most unexpected places! 💡💰

[@ravsofficial]

The scrub daddy necklace is fire

[@kokkakurogers1520]

I hate washing dishes so much, but when I tried the scrub daddy it truely helped me clean my apt.

[@ScrubDaddyOfficial]

Thats wassup! Thank you for the support :)

[@kokkakurogers1520]

@@ScrubDaddyOfficial I love you btw 💛💛💛

[@bedfordshiremodeller4491]

​@@ScrubDaddyOfficialCool i didn,t know that you advertise on Whats app

[@craziiloz4532]

This story has left such a smile on my face, well done Aaron. I’m a big fan from Australia 🇦🇺 use many of your products!! They are truly the best!!

[@folarinosibodu]

What a good guy. Deserves his success.

[@cegirl25]

I love this!! I didn’t realize how much work and dedication was put into the scrub daddy! I remember seeing it on shark tank too!!

[@ScrubDaddyOfficial]

Yup! Lot of work put into this company, but all worth it to make people smile :)

[@mumarsq]

All the problems you go through become a huge part of the success you achieve.

[@leahashcroft9547]

The other week i was in a shop (in Australia) and i got so excited i found a scrub daddy! My mum was with me and was like, whats a scrub daddy?, i said it is the best product ever on Shark Tank and i have wanted one for ages. I got her one too and she is now a fan too. Really interesting to watch this history on the founder. Obviously worked hard to get to where he is now and couldnt have happened to a nicer person.

[@ai-connexa]

That’s such a great example of determination & belief in your system. I would want to work at a company like that!

[@clorofemully]

Sometimes people call me naive for "following my heart" as if it is somehow in opposition to following my head. My head truly believes that following your heart is the best way to find true success. Aaron Krause's heart wanted to keep washing cars. He is intelligent and educated, and his family wanted something different for him, but he followed his heart rather than his ego. And now he is not only financially successful but also clearly deeply proud of and passionate about his work. A true inspiration. Thank you for making the great documentary.

[@planetcoco1]

I work at Walmart and Scrub daddies sell so quickly and hard to keep them on the shelf. Aaron is a truly amazing guy and living proof of "Do what you love to become rich"

[@coffeefanatic4404]

Well, I guess I'll be buying a scrub daddy on my next grocery trip. I thought it was weird and gimmicky, but no longer. What an awesome story.

[@IP-zk2fo]

Thank you for bringing Scrubb Daddy, best product i ever bought for kitchen !!!!

[@patsgarage8593]

Its a great story. I use his products and love them. I didn't realize how much behind the scenes work there was before shark tank. He worked his ass off and killed it. I love the story and i love that its made in the usa.

[@EcomCarl]

Such a powerful reminder that what initially appears as setbacks can open doors to unexpected opportunities. Embracing change and staying adaptable is key to turning challenges into stepping stones for growth. 🌱

[@stevenfragoza46]

ok but that new guy who dose the shorts is a pure comedic genius

[@Marshall1q.]

marketing genius

[@erikfowler5892]

This was a really great video, deserves more attention

[@ScrubDaddyOfficial]

I'd have to give an unbiased agreement to that statement

[@noelr1010]

Just by watching his Shark Tank episode it's easy to tell that he's super smart. Now that I watch this, it all makes sense. I'm very happy for him and his company.

[@froyce9688]

Yessssss!!! Just got my first ever Scrub Daddy and I can say, I will never go back to Scotchbrite!!! It's new in our area here in Cebu, Philippines so that's why I just got it! Thank you for this daddy Scrub Daddy!!!!!!

[@heyitsalda]

The video is well put together! Makes me love my Scrub Daddy sponge more and more after learning the hardships and journey that Aaron went through. They deserve all the success!

[@mim0so]

Nicely edited! The Ceo also put his heart into telling his story. You deserve more subscribers!

[@joshualacoste5081]

very informative video, i loved the graphics thank u fortune

[@Benny.Goldstein]

This was very motivating thank you so much for filming it and making this video. I loved watching The Journey of Scrub Daddy become a success

[@omelette808]

I’m a simple gal, if I see any video about Mr.Aaron Krause talking about his unwavering passion for Scrub Daddy, I click 🙂‍↕️

[@robert84_]

24:07 rockin the Bling Daddy chain. Dope af!

[@christinawarhola1223]

What a well made video!

[@spectrumhairsolutions1765]

This was SUCH a great video. I’m so glad that it showed up on my feed

[@livyourjourney]

this was amazing! I loved listening to his process, he truly is brilliant and seems like a great guy on top of it all. I'm rooting for his continued success!

[@TheGentleCreepers]

8:50 I imagined him saying to the sponge while holding the knife to it *"Let's put a smile on that face!"* 🤣

[@fudomyoo9762]

Great story and a great product. Scrub Daddy is the only sponge product I buy now. Completely replaced all other scrubbing devices and sponges and turned it into one.

[@Legoman11]

I love this guy. He gives off cool dad vibes.

[@exquisitemusiclover]

Brilliant man. Good for him.

[@C_harlie_J]

it just shows that everything in life happens for a reason!

[@tercial]

Amen

[@unclnis]

Well done Aaron, very inspiring!

[@SmoothJK]

It's actually amazing how effective these sponges are...and importantly, how easily they rinse off clean

[@edoardodepiccoli3004]

he’s so smart and has such an entrepreneurial spirit

[@DuskLegend]

I know everything about this is designed to get me to like the guy but he seems genuinely cool

[@daiishi_kinyoubi]

The guy is a visionary

[@vingasoline1]

Wow this is d best video ive seen. All the nitty gritty of scrub daddy from its beginnings to present was comprehensively but concisely shown. All the things that an aspirant entrepreneur was fumbling in his head dreaming of how this product got here was answered. Kudos to the producer of this video and to the founder of scrub daddy. I hope to make a path to success just like this!

[@Mary-el3pi]

I use my Scrub Daddy every day. One of my twin granddaughters loves to watch Aurikatariina cleaning videos and she uses so many of the Scrub Daddy products! They work so well.

[@venerad6985]

This is amazing! And I love Scrub Daddy products, I’m a huge fan ❤thank you!

[@Bhalchandra98]

I wish I could go back in time in 2001 and relive all this years again having my present consciousness

[@CowboyBillUSA]

The look on O'Leary's face when he was told he was out was priceless.

[@michellemorris3500]

What a great story! Congratulations! I absolutely love these products!

[@ScrubDaddyOfficial]

Thank you for the support!

[@HeroFann]

Dude is determined , passionate and great at articulating his thoughts and key points , gd entrepreneur

[@architectinth]

Aaron, You're an incredible entrepreneur. Watching this makes me feel so proud of you and your work. I love the story. Massive respect to you.

[@visho8979]

Not the most humble guy but definitely a good salesman and a good inventor.

[@EsterHazan]

This guy is really charismatic! Makes me want to buy his products even more !

[@Thaa_judgeee]

Such a great person for this to happen to -aside from all his hard work. He makes me happy to watch 😊

[@nataliesanchez7496]

Amazing story!

[@ScrubDaddyOfficial]

I'll say

[@Desireeluvsu2]

Soooo proud of this guy. Luv his products

[@funhaos]

I've been using scrub daddy since its shark tank feature. I love this product and all the variants you've added through the years. Great job!!

[@Idkaboutyou444]

So proud of him god bless him! And Scrub Daddy

[@deeu1436]

I'm from Philippines and I only see these products on youtube being used on cleaning vlogs. Then I was so happy to see the packaging displayed in one of the local supermarkets here, so I immediately grabbed one. And now, ordering more online 😂

[@mixrable1212]

His Father told him to wash the dishes........he made it his mission to wash EVERY dish

[@Behind_the_Scenes_bytes1]

Happy for him and his hustle

[@bribri355]

i loveeeee the scrub daddy and i’m glad lori went in with him and this productttt 😭 plus their ads on youtube are so funny 🤣

[@karth33k]

I ❤ this guy. Hard work, perseverance and smiling face anytime. Be brought that smile to Sponge as well. Positive people and happy people always win things.

[@spoilthatsong2544]

What a nice dude. Totally deserves the success he got!

[@LeeDee5]

Bro just looks like the sponge. I’m glad he made it big you can tell he loved his product since the start.

[@X-Prime123]

Such a cool story. Well done for them both.

[@leejace]

This is a great product. I’m surprised they don’t market how this sponge doesn’t hold bacterial. Normal dish washing pads get smelly and chlorine is needed to get rid of smell. This sponge never smells.

[@notshynotme3561]

The material that its made of "polyurethane foam" is actually mold-resistant ☺️ keeps moisture away and bacteria from growing

[@Death88758]

​@@notshynotme3561nice

[@Dylpycl]

I’m so thankful for people like this

[@CleoCat75]

dude, aaron is such a cool guy in everything he does!

[@macioluko9484]

What a great story!! Love the great contribution you made!!

[@theteacher010]

15:12 "I understand that you have no idea what you're talking about" LMAO

[@PrimalStrike1]

Amazing story. This shows the rainy days before the sunny ones.

[@daviddeclan]

He's so wholesome. A great fit for the company.

[@tinly1]

This shows us sometime success can be found in any field

[@syro3471]

I ham genuinely very happy for this guy. What a genius ❤❤❤

[@JSVintage]

This is my favorite pitch in Shark Tank history. Aaron and @scrubdaddyofficial are legends (and from my neighboring town!) and I'd never heard any of this backstory about the episode. So good.

[@Jorge11100]

Amazing story!! Good for him hope he keeps growing!!

[@shaelynnjohnson]

Love it!!!

[@charliieelee9284]

❤ its a divine intervention , it was magical , amzimg well done scrub daddy creator

[@Trickshotter]

15:32 This man studied every episode of Shark Tank and made a flowchart of Kevins responses, I'm glad all that hard work paid off

[@daveg9000]

This is such a fantastic lesson to all people. Especially, business school students.

[@Kabanchik04]

I'm so happy for this guy

[@NebulaM420]

"I won myself my own product" now that's a boss & a work environment I would love to be part of 😄