FOX Crime - Interactive Billboard

Agency: Bungalow25
Client: Fox Crime
An outdoor billboard that uses an iPhone app to interact with the public through a set of dynamic elements, powered by the real world, allowing a game that uses a mix of tools ever combined so far. We developed an augmented reality (AR) application, to play against the billboard in real-time, shooting the bad guys and polishing one's shooting style as if in a shooting salon, through the iPhone camera, and thanks to the gyroscope and the geolocation system.
via @adsoftheworld