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We believe love to be eternal, beautiful, and romantic.
However, Eva Illouz, a sociologist, sees it differently.
Illouz says romantic love does not exist. How does she then define love?
www.thegreatminds.com/speaker...
Illouz explains that love is a socio-cultural phenomenon that has changed with the times. It was a particular favorite of capitalism; the beginning of property rights and development of the leisure culture led love to become one of the main pillars of leisure activities and consumption culture.
Visits to the cinema was a popular recreational activity in the late 19th century to early 20th century, when capitalism took hold. Romance featured prominently in movies of the time. Love began to be portrayed in advertising as well, and people began to consume love. Lovers would drive to public places for their dates or have dinner at a fancy restaurant.
Illouz also says capitalism brought significant change to love in other ways as well, such as how people choose their partners and how they conduct relationships.
Still, Illouz says love is what completes our humanity, makes it fuller. Love is also what we need to create a good society. In these seven episodes, Illouz delves deep into the emotion of love.
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