From Freelancer to Multi-Crore Agency Founder : Ayush Wadhwa of OWLED Media

In this episode, we speak with Ayush Wadhwa of OWLED Media. OWLED is a leading marketing solutions company that works with the best companies in India, including the likes of Groww, Unacademy, PhonePe, Dezerv, Flipkart, Meesho and many others. They're the folks behind the Nikhil Kamath Podcast, Indian Business Podcast by Think School, Unacademy's Next Level Podcast and many leading productions in the country. Ayush is the 26-year old founder who started creating content at the age of 13 and self-learnt the craft of production. He has been working since the last 13 years and has built a business as a solo-founder which does multiple crores of revenue in a year, bootstrapped.
He is deeply entrenched in the startup ecosystem and has a strong marketing worldview, alongside being a creator with 340K+ followers on Instagram. He was recently listed in the Forbes 30 under 30 Asia List and has over the years been awarded at multiple forums for his great work. This was a phenomenal conversation, hope you enjoy it as much as we did.
Instagram of Ayush - / ayushwadhwa
Instagram of Jivraj - / jivrajsinghsachar
0:00 - Introduction
01:30 - Why Companies do not understand Marketing?
04:10 - What Drives Ayush
07:12 - Why Ayush works like he does?
10:16 - Content & Money at the age of 13!!!
16:43 - From Freelancer to Agency Founders
29:36 - What does OWLED Stand for?
36:50 - Behind the Scenes of a Solo Founder
46:22 - Importance of Human Relationships in any Business
51:15 - How to Build Strong Relationships?
53:23 - What does being a creator mean to him?
1:01:04 - Why Someone Should Not Be Creator for Life?
1:05:40 - Storytelling on day to day basis
1:12:44 - Biggest Fear
1:14:44 - Superpower?
1:16:27 - How to Balance Personal & Professional Life as a 26 year-old Solo Founder
1:20:00 - Angel Investing
1:29:30 - Marketing Learnings
1:36:21 - Life Principles
1:40:00 - Message to his Younger Self

[@AyushWadhwa]

It was such a pleasure speaking with you bhai :D

[@IndianSiliconValley]

Such a pleasure hosting you!! Glad to put into the world the learnings I get with every conversation we have :)

[@adityaakapur]

Hi Ayush, I usually don’t watch full podcasts but I randomly landed on this one and ended up being glued to my phone screen and not just watching but relating to it. Really glad to see the grounded aspiration (if that’s an expression). I shall be writing to you soon and I’d love to connect with you. Cheers! Thanks for doing this, Jivraj. :)

[@VoicesbySammi900]

Just finished the podcast in one take. It was amazing hearing from you two. And learnt some great insight so my gratitude to both of you. ❤❤❤

[@pavangandhi7808]

The interviewer is amazing! The way u ask questions is brilliant

[@IndianSiliconValley]

Thank you so much Pavan! Means a lot :)))

[@thesuryapasricha]

Really really good work❤ Even I hosted Ayush 2 years back on my podcast. Was such a pleasure to speak to him. His insights are immaculate and you are fab too Jivraj. Wanted to connect since long- my Linkedin got hacked that is why couldn’t drop in a note!

[@IndianSiliconValley]

Thanks so much!! Feel free to reach out anytime :) superdm.me/jivraj

[@mahadevkadam2]

Thank you so much Ayush and Jivraj bhai :)

[@IndianSiliconValley]

Glad you enjoyed it!!!

[@HeetTike]

beautiful episode so far

[@IndianSiliconValley]

Thanksss a ton!!

[@RushikeshFarkade]

Excellent!

[@Lucifer-hm2sz]

Your channel is best for business podcasts 🙏🏻 Keep Bringing OG founders 😊

[@IndianSiliconValley]

Thank you so much!! Means a lot 🙌🏻🙌🏻🙌🏻

[@sicacocreations]

This is such a helpful podcast, Thanks a lot for bringing this to us, as a freelancer who is working on establishing my business this was very insightful conversation

[@IndianSiliconValley]

Super glad to hear this, glad you found it helpful!! :)

[@AmanSingh-ci2dq]

Thank you so much, both! Got a lot of value out of it.

[@IndianSiliconValley]

Thank you so so much!!!!

[@abhisheksanjaygawade1479]

Just found this chaneel love the content !

[@IndianSiliconValley]

So glad to hear this, thanks a ton!!!

[@priyanka_paul]

Great production Jivraj! More power to you 🎉

[@IndianSiliconValley]

Thank you!!

[@SindhuBiswal]

My 2 fav people ❤ doing kickass work

[@IndianSiliconValley]

Thank you so so much!! ❤️

[@StratexMedia]

As an Smma owner He's my inspiration

[@IndianSiliconValley]

Super to hear this!!!

[@user-tg6uk4ed2o]

Paaji speaks like Nikhil Kamath

[@IndianSiliconValley]

Huge compliment, thanks a ton!

[@makessensewith]

Wow! I was just thinking last week about why someone sensible isnt calling Ayush! And here you are 🔥🔥

[@IndianSiliconValley]

Yesss, hope you enjoy the episodeee!

[@bharanikumar9210]

Please make captions (subtitles) auto translated to English for Hindi Speaking lines

[@IndianSiliconValley]

Sure - on it!

[@leaf5432]

Im a 19 year old boy starting to pursue btech cse at a tier 3 University do you have any suggestions for me sir i want to grow in life 🙏

[@anil7170]

Why he is wearing 2 watches?

[@agnesh677]

Aisa koi cofounder muje mil jaye...

[@IndianSiliconValley]

Haha Zaroor!

[@Shivasamay]

Why this man's voice so sexy mannn

[@maharshivyas2753]

Excellent!

[@IndianSiliconValley]

Thanks a ton!!