From HVAC to Digital Marketing Guru: Tips from Relentless Digital's Joshua Crouch

🔧 Welcome to an insightful episode of Business Success Tips! 🔧 In this video, Paul Sanneman, the founder of Contractor Staffing Source, interviews Joshua Crouch from Relentless Digital. If you're a contractor or business owner looking to make more money, save time, and have more fun, this video is for you!
"Specialization over generalization in digital marketing yields better results. If you focus on being really great at a few things, you'll get known for those strengths and grow faster."
- Joshua Crouch
Joshua Crouch, a digital marketing expert with a rich background in the HVAC industry, shares invaluable insights and strategies to elevate your business through effective digital marketing. From managing Google Business profiles to optimizing your local SEO, Joshua covers it all!
📌 Key Points Covered:
Joshua's Background and Expertise:
Joshua Crouch transitioned from the HVAC industry to digital marketing, leveraging his extensive experience in operations, sales, and marketing.
Despite not being technically handy with HVAC systems, Joshua excelled in digital marketing, leading to the founding of Relentless Digital.
Transition to Digital Marketing:
Joshua saw an opportunity in digital marketing within his coaching group and started Relentless Digital just before the COVID-19 pandemic.
His expertise in digital marketing has been pivotal in helping contractors enhance their online presence and generate more leads.
Business Focus and Growth:
Relentless Digital specializes in managing Google Business profiles and improving Google Maps rankings for contractors.
The company now manages around 100 active clients and 150-160 Google Business profiles, showcasing its growth and success.
Key Insights and Strategies:
Specialization over generalization in digital marketing yields better results.
Importance of local SEO and having location-specific pages to rank better in search results.
Operational Tips and Tools:
Utilization of optimization practices and tools like "go high level" for CRM needs.
Focus on enhancing clients' operational capacity and ensuring marketing investments generate desired leads and conversions.
⏱️ Timestamps:
0:00 - Introduction and Joshua's Background
5:30 - Transition from HVAC to Digital Marketing
12:15 - Growth of Relentless Digital
20:00 - Importance of Specialization in Digital Marketing
27:45 - Local SEO Strategies
35:10 - Operational Tips and Tools
🔔 Call to Action:
Are you ready to transform your contracting business with expert digital marketing strategies? Reach out to Paul Sanneman at Contractor Staffing Source today! Visit www.contractorstaffingsource.com or call [phone] to get started.
For expert digital marketing services, contact Joshua Crouch at Relentless Digital. Visit www.relentlessdigital.com for more information and to see how Joshua can help your business thrive online.
Don't miss this opportunity to learn from the best in the industry. Watch the full video and start implementing these strategies today!
🏷️ Hashtags:
#contractorrecruiting #recruitment #contractorrecruiter #recruitmentstrategies #digitalmarketing #localSEO #businessgrowth #contractorsuccess #HVACmarketing #GoogleBusiness