From make up counter to millionaire mogul; Jamie Genevieve on building her empire | Ep. 20

From make up counter to millionaire mogul; Jamie Genevieve on building her empire | Ep. 20, Working Hard, Hardly Working Podcast.
Jamie Genevieve, the founder of VIEVE, is the 29-year-old Scottish pro-makeup artist turned vlogging sensation who shot to fame for posting online makeup tutorials sharing the tricks to achieve her signature glam. Backed by 3 million loyal followers spanning her social channels, Jamie invested her influencer earnings and hand-built her own brand, VIEVE, a makeup empire built on inclusivity, self-expression and positivity.
Despite launching amidst the pandemic, VIEVE took off to a flying start, securing investments from Charlotte Tilbury investors and selling out all debut products within a week. Jamie herself has gone on to lead a career of outstanding success, most recently securing VOGUE Beauty Influencer Mogul of the Year 2021 and becoming honorary board advisor of the British Beauty Council earlier this year.
Now, more than ever, Jamie is dedicated to helping all women use makeup to feel and look amazing, one face at a time.
thank you for watching!
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in this video
00:01 - intro
3:22 - Accidentally falling into the world of social media
11:50 - The start of brand partnerships & the LA trip which changed her life
17:08 - The beginning of Jamie’s makeup business, VIEVE
26:40 - How Jamie starting building the team at VIEVE
32:45 - Wearing multiple hats as a business founder and social media mogul
37:49 - What’s the big goal with VIEVE?
46:35 - When VIEVE became ready for investment
57:17 - Jamie on working with her husband
1:05:21 - The balance between hustle and health
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*** I use affiliate links! These are links where I get a tiny bit of commission from anything purchased through them (aka. when you click on them and end up buying something) - this doesn't cost any more to the customer. As always, my opinion is always my honest opinion.
SHREDDY and TALA are my own brands, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊

[@chxrliexannx]

i just want to say, i’ve followed jamie for so long. and to see her doing this interview, i just realize all over again that she’s absolutely stunning. she’s so much herself as she is in her own personal vlogs. i envy anyone who’s ever met jamie. grace is also absolutely gorgeous. i am so in love with the way this interview was filmed. its a huge insight into jamie’s world and her mind. its also so refreshing that she’s so humble about how much money she’s making or has made. its not her entire world like you see most influencers make it seem.

[@eveningstar8581]

This is so true!

[@madissontowriss9807]

I’ve been watching Jamie’s videos for years and years, she’s the reason I have my love of makeup, and her videos taught me so much about makeup and how to apply it. I wouldn’t be nearly as good at makeup without her videos! So amazing how much she’s grown!

[@tonitirrell423]

The work community you are discussing is key to future success. As an artistic and creative person who has worked for 14 years in sales and marketing of an ‘old school’ corporate retail setting, I dream of working for a brand with your ethos, mindset, collaboration and culture. It makes a world of difference. Thanks for this great discussion. Excellent job ladies

[@vickiemcarthur6066]

The crossover we have always wanted 👏

[@janineplimbley5101]

I love watching Jamie at work. She is amazing. Soooo lovely. You feel like she could be your best friend almost. Beautiful girl.

[@Allieischill]

I have watched you and Jamie for years, so watching this interview I legit have tears of joy in my eyes like a big ol baby. I absolutely love where you both have taken your KZbin careers and transformed them into your dream businesses. There are so few influencers in the game today that have the impact and genuine relatability you two have! Thank you for always being authentic and open about your experiences.

[@neversettlelife]

As a long time follower of Jamie seeing this conversation with the two of you gave me a second wind as a solopreneur 🥺 you both gave me so many positive beautiful reminders. I cannot thank you enough for this episode + the work you both do!!💜💜💜💜💜

[@zxhra.13]

This was an amazing conversation and I love Jamie so much, I adore Vieve, I was literally on the escalator to the pop up store today while I saw the post on Instagram about this and I was like this is so cool! 🤍 One bit of feedback is, I watch podcasts on KZbin cos I much prefer watching as opposed to listening but the amount of ads, double/unskippable ads is really putting me off and makes it difficult to watch as I'm not even 20 minutes in and I've lost count of the amount of ads I've watched. I know this is only ep 20 but just a little bit of feedback! X

[@cebokazi_marala]

I loved this! So amazing having you back on KZbin and Genevieve is incredible 🎉

[@karanicolegetlevog3391]

Love this crossover as a fan of Jamie and Grace! So we have a lovely lady getting her make up done by Jamie to thank for planting the seed of her KZbin channel!

[@emilyg6592]

I’m so glad I watched this, it was a great way to get perspective on the biz side of Vieve. And as someone in the US, I am PUMPED to hear that she hopes to bring her brand here 🖤🖤

[@eveningstar8581]

Same!

[@Freyakillin1]

Two very inspirational women ❤ loved this!

[@aggiekk]

❤this ! Thanks Grace - I just love Jamie , a really lovely piece with her on here 🫶

[@kimberlymorrison7863]

This was awesome 😁 and just when I think I couldn't adore Jamie any more than I already do 🥰

[@laurendawkins2565]

This was so fab! Both such brilliant women and love you both! Such a an interesting conversation. FAB FAB FAB!! Killed it once again Grace

[@ELR28092]

Such an interesting great interview, I love Jamie and been watching her for years she is so down to earth and just a lovely beautiful person! ❤

[@janneem94]

I loved this!!!! Thank you guys for sharing 🙌🏼

[@kirstenensine]

Yaaaas! I absolutely love Jamie, thank you for this awesome conversation !🤩

[@angieguest8903]

Great interview ..I've been watching Jamie's you tube channel for years..I watched the tv documentary bbc 1 Our Lives "behind the mascara " Jamie Genevieve in June 2019 ...credit where credits due Jamie is a fantastic makeup artist she's a genuinely lovely grounded person .Jamie and jack are going to be fantastic parents ..well done Jamie very best wishes 👍❤

[@Life.W.Walkinshaw]

I feel we can't take actors and actress' schedules into consideration only for the fact that they wake up and go to bed based on their filming schedules. which can be crazy, no top of their own business' work. but this interview was absolutely amazing and I thoroughly enjoyed the entire thing! :)

[@laurentambini9749]

This just warms my heart. So proud of her! 💖

[@carmengrauwels]

Great podcast!! Jamie is such a sweetheart, her little family is so cute and I 'm just genuinely happy with how she made her dream come true with her own business! Now 24min in the podcast, I thought she was the Ceo of her brand!? & you don't need to have e a business degree for starting your own business l?

[@ellie0bellie123]

This is the crossover I didn’t know I needed!! I love and admire both of these creators so much. I got so excited when Jamie mentioned she would love to see VIEVE in Australia! Hearing the way Jamie speaks so passionately towards culture within companies immediately makes me think of MECCA. There is no doubt in my mind that the two brands truely align so deeply in each of their ethos’s (the similarities are uncanny). Truely, I would love to see this crossover, actually, I’m dying to see this. Australia needs VIEVE!

[@StephASMR]

OMG I loved her before, love her even more now

[@suzywaller2]

Amazing interview. I love Jamie and her brand Vieve x

[@alexmua631]

It's worst make up brand ever

[@honestrefinement2517]

Is there a digital version of your planner and book? I noticed that I can’t order your stuff if I am in the US

[@jackiedalley3126]

I’ve followed Jamie Genevieve for a while. I love how down to earth she is, she isn’t boastful and she never swears. Disappointingly her interviewer keeps using the f word and she likes to tell Jamie how things are. I cut my viewing short and won’t be subscribing to Graces Channel

[@rachelcranmer372]

Great interview but WOW there’s a lot of ads in this video 😅

[@violetholbrook1066]

Jamie, you are so gorgeous and such a lovely warm person.💕 🏴󠁧󠁢󠁳󠁣󠁴󠁿🇺🇸

[@philippadavis35]

I really want to enjoy this but I must be on my 20th advert and I'm only 20mins in 😔

[@mandykate641]

Let the guest speak 😮

[@amykristic2980]

Wish Jamie could've announced her pregnancy in this video but it was still too early! Congrats girl!!!

[@aileenwilson4262]

Loved this however Grace talked way to much

[@dwysan]

Love the video because I love Jamie BUT 5 ads in the first 15mins is too many and if it carries on I won't last.

[@pradipshah5537]

Hi friend

[@alexmua631]

Banging on about other brands down falls. We'll vieve is over priced for and cheap crap product

[@sarahpenney4881]

Couldn't disagree more. I think the quality of Vieve is excellent. I agree it's expensive, but it's a higher end product.

[@eveningstar8581]

I didn't hear anyone talking mess about other brands' downfalls. I'm very confused how you got to this narrative...

[@alexmua631]

Worst make up brand out there. Over priced crap

[@andreahutton7309]

Wow jealous much

[@alexmua631]

@@andreahutton7309 not at all if it was a decent brand I would be praising it

[@andreahutton7309]

@@alexmua631 it’s lovely in my opinion and certainly far from worst !! That’s just rude and. Sounds jealous

[@juliajulesiscool684]

@@alexmua631 imagine being so insensitive and negatively opinionated that you have to slate a brand as a comment on a founders interview 😾

[@eveningstar8581]

Alex, what product or products in particular are you referring to? Just curious

[@nataliejones5272]

Grace and Jamie in one video?! Dropping everything and getting a cuppa

[@janelavery6137]

Inspirational! I have been watching you both for years and years and have loved watching you both grow as business women. I was actually wondering when Jamie was going to do a podcast about her starting her business and I’m buzzing for it to be with Grace! It was a great listen

[@LadyDancePL]

What a chaotic interview, hard to watch it all in one go... Watched it in 4 parts as I love Jamie, but interviewer is all over the place, hard to focus, sorry.

[@ionamurray3283]

What a collab 🤩🤩🤩

[@magicMUSHROOMSSS]

If the interviewer could let Jamie finish her sentences without rambling her opinion that wouldve made this video perfect.

[@eveningstar8581]

Agreed!

[@cherilynblake8384]

incredible interview! it was light and airy and still wonderful to hear Jaime from a bit of a different view! I adore how genuine she is, and how much she cares about the people behind her business as well

[@luciex5066]

Such an amazing Interview

[@bella__shackleford]

Loved this, this just makes me want to work for you or Jamie 😩😍 or start my own business, not sure what in but the inspiration is great! X

[@lauraloops...]

2 of my my favourite vloggers/entrepreneurs! So proud and extremely happy for you, your hard work has paid off. Inspirational women!! xx

[@kembows]

Aww I love Jamie she’s one of the few I really like she comes across lovely. I need to get to Scotland £40/£50 back then!? I charge £30 now after 10 years because people just won’t pay that and I actually think that, that price is what it should be for the skill, time and products xx

[@clairek4378]

Love Jamie so much! What a fab start to Monday morning! xx

[@JJOK1818-okthen]

I’m doing no work because I can’t stop watching these podcasts 😮! You all motivate me though truly 👌🏽✨

[@simple_naildesigns]

Amazing journey ❤

[@natalieannex]

I met Jamie when she worked in Lush in Glasgow. She’s a sweetheart xx

[@NoelleSam]

I am curious, it is November 21st, 2022, why is the productivity method not open?

[@kimaplin6269]

I’m watching this because I’ve been following Jaimes journey since the very beginning and being the same age it’s always been so easy to relate her but I seem to be the only one who doesn’t know who grace is or her brand tala? I feel so out of the loop on this one!

[@sampegnall1950]

I know I’m a bit late to this but what an amazing podcast and an amazing insight into business

[@norcal0076]

❤ Jamie

[@perforatedfold]

anyone catch the name of book she mentions 33:53..?

[@luciedonze7368]

Ikagai