Full Context Hearn: AJ, Rugby and Sugar Reef

Watch Anthony Joshua vs Jermaine Franklin live on DAZN, this Saturday April 1st, included as part of your monthly DAZN subscription, sign-up at DAZN.com 🥊
Hask and Tinds are joined by a special guest this week as Matchroom MD, and the man behind some of boxing's biggest fights in the last 20 years, Eddie Hearn, drops by the studio.
They discuss Anthony Joshua’s upcoming fight on Saturday 1 April with Jermaine Franklin on DAZN, which Eddie calls the most important of AJ’s career.
Eddie also gives his verdict on how to better market rugby for the masses, tells which fighter demanded a Rolex, debates whether a Hask v Joe Marler match-up would sell out, recalls his 00s heyday at Sugar Reef and explains how he feels about people knowing him more for the No Context Hearn memes.
0:00 - Show Intro
2:55 - Eddie on AJ
11:32 - What stops fights from happening?
14:52 - Is fight hype fake?
16:31 - Chisora Drama
23:55 - Eddie's passion
27:47 - Childhood
33:54 - Nord VPN exclusive GBR deal
35:17 - Eddie Hearn on Rugby
39:18 - Rugby Players & Sugar Reef
44:08 - Eddie's rugby revolution
50:45 - Hask vs Marler
52:33 - Eddie on UFC
55:50 - Eddie on KZbin boxers
1:00:52 - No Context Hearn
1:03:09 - Eddie annoying people
1:05:49 - Eddie & Hask Advertising
1:10:15 - Future plans
1:14:16 - Women's Sport
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#eddiehearn #boxing #rugby

[@GoodBadRugby]

Watch Anthony Joshua vs Jermaine Franklin live on DAZN, this Saturday April 1st, included as part of your monthly DAZN subscription, sign-up at DAZN.com 🥊

[@epicjuk9658]

Great video

[@robfoxton9020]

Hardest fight I've seen in a while is Tinds trying to fight his way in to the convo

[@ThomasPenn94]

🤣🤣🤣

[@MrT-yf4rh]

😂😂😂hahahah

[@wingcommanderdaltonwalton67]

The only one to genuinely win anything,he doesn’t need to tell everyone about himself like the other two self promoting themselves!

[@RugbyPass]

This is class

[@henrys4852]

Tinds was like the third wheel at the Eddie-Hask Bromance there 🤣

[@jakeclough8090]

Yeah you could definitely feel Eddie warming to Haskell a lot more than tindall lol

[@scubbasham10]

Love or hate him, great guest and a fresh perspective on rugby as a sport, solid work GBR!

[@louduva9849]

I hate him.

[@duncanjbrown]

Hands down one of the best shows you guys have done! Please get more people like this with an honest view of rugby, along with a great ability to be interesting when talking!

[@chri5f]

Thoroughly enjoyed this one. Loving the lingo from hask and Eddie

[@charlieconnolly5137]

First time watching this podcast and honestly you guys are great definitely gonna rewatch

[@CLIFTYPOPS]

Would actually love matchroom to take over Premiership Rugby... Think they'd grow it massively over a few years. Current marketing is awful for it

[@jamesconnor2499]

Way too many old farts running rugby for that to happen unfortunately.

[@CLIFTYPOPS]

@@jamesconnor2499 yep

[@Runboyrun89]

It’s irrelevant unless they control the whole game as he said. I don’t mind Hearn or Matchroom but they operate in fundamentally different sports- ones that are basically made up of independent contractors with grassroots an afterthought. It just wouldn’t work with rugby. What rugby actually needs is a World Rugby Commissioner appointed by all stakeholders to streamline ALL competitions (including reducing the number of games) and commercial operations.

[@duncanjbrown]

Totally agree, the sport isn't run by proper marketeers, too much lean on the old boys! He's totally right about having NO stars to talk about...they have all become faceless players.

[@ac2244]

Eddie Hearn is total class. He gets wayyyyy too much shit from people when he does his best and has organised great fights.

[@ljgately7]

Just cones down to jealousy. Some people don't like other people doing well

[@johnroff9869]

Don't worry, he's well paid

[@Brighton939]

Great interview. I think that the smaller stories, make up the bigger picture. More like this please, great stuff, thanks for putting it together. Also liked the lack of incessant pop up ads. First one after an hour or so then got a few before the end. No problemo (thumbs up emojis)

[@willhopley]

Hask and Eddie are the perfect duo

[@jameswilliams2716]

I thought this was absolutely brilliant. Make no mistake Hearn is an astute and ruthless businessman. Class

[@willhopley]

I both love and can't stand Eddie at times. I do think he is the best promoter in boxing by far and he's incredibly entertaining to listen to. Great podcast guys! I'd love to see this again at some point over the next year.

[@Blackmoses2]

Legend Eddie. Love your work mate.

[@TboyD871]

Get Eddie on again!! Listened to this twice today!! #HaskvsMarler

[@adamwales20]

Great episode lads.

[@alanb9443]

Honestly I think Eddie gets business and it defo interesting hearing he’s thoughts. I do find it slightly grating how Tinds and Hask somehow both seem to veiw themselves as not part of the ‘prawn sandwich crowd’. Hask went to Wellington one of the most expensive boarding schools in the country and Tindal is married to the kings niece ! Rugby might have a problem with its ‘posh’ image but hasks and Tinds are the reason that image exist!! No Matter how much they like to mock and distance themselves from it.

[@delwyncook1706]

Did you actually watch the podcast? They being sarcastic as they know they are posh 😂

[@alanb9443]

Did u watch the podcast ? Hask and Tinds consistently mock the ‘red chino’s of the rugby world. Making fun on twickers shit atmosphere. It is clear they see themselves as separate from the problem. When in fact they are very much apart of it.

[@donniebrasco6016]

Keep up the good work guys

[@heirpfennig]

Enjoyed that

[@gjh_78]

Superb episode 👌👌👌

[@casualsports90]

Best episode yet

[@mattg6902]

what a great guest, really good podcast!! love hask and tins shitty shoes and eddie rocks up in D&Gs

[@npc1894]

I wish they spoke more about rugby, problems with the promotion of our sport, how to improve it, grow the game ect.

[@skygod1067]

Hask just likes the sound of his own voice. Maybe he should do a GBR special where he interviews himself

[@matthewrees12]

Best pod so far

[@seamus9750]

Brilliant deviation from the norm...also a keen boxing fan .

[@thedan1000]

Wish Hask didnt cut off Eddies story about his experience at the UFC. Wouldv liked to hav heard what he thought

[@caiotefu9856]

Nice banter

[@SteveBB8]

Great podcast 👏 Just a comment around the Silent Sunday part of the podcast - When children are constantly being told what to do from the sidelines it removes their decision making skills. Therefore instead of being remote control managers it's better to create a supportive environment for the players to develop 😊👍

[@bjpgm1233]

U can tell James was excited to chat to him they all kept talking over eachother

[@skygod1067]

Surely you have a guest on to listen to what they have to say

[@seanyshepfit]

"Everyone makes up numbers" 😂😂😂😂

[@bjpgm1233]

Big oak table ? It was a plastic fold up table 😂😂😂

[@duncanjbrown]

I watched it immediately as he described it...Oak or not it was hilarious!

[@Lezzyboy87]

Gallen is a league player, Eddie getting afl and nrl mixed up

[@RonaldBMorgan]

Great conversation with Eddie, had a proper laugh and learnt quite a number of aspects from watching this. Intriguing to hear his perspective on how the English view their current situation in rugby. As a South African, you can clearly see we are in a different boat as rugby is thriving in our country on all levels. Hopeful that changes for you 💯

[@alexblanchard120]

Love listening to Eddie, very entertaining. Don't agree with his women's cricket comment - definitely progressing! Maybe he saw a dud match, though plenty in the men's game too. Like the idea of more non-rugby guests too.

[@duncanjbrown]

Women's cricket will get there. Women's rugby is now a genuinely great spectator sport, not on the back of the mens game. I am sure Women's cricket will do the same. He's right that it needs to be entertaining as a stand alone sport, which I'm not sure it is quite yet.

[@martinprince5824]

Grassroots football silent Sunday.... Been accustom to this phenomenon. What has the world come too

[@kw1672]

Fair comments from all about league, balanced from the hosts. I think league and union need to have a good look at the club game

[@Jamie-ye7fu]

Union need to look at the club game but League need to look at the international game.

[@chrisr5499]

@@Jamie-ye7fu It's time League and Union have each other as love to see Wigan play Bath again and even York v Cornish Pirayes in a lower divison.

[@user-fe9iw5yi3u]

Rugby league could be massive here. Absolutely huge in Australia. They've created a culture from it and its way more entertaining then the modern union game.

[@davidstephens106]

Not heard much from Eddie before but an interesting guest.

[@Bobbibouchersmumwasright]

The 1 question I want to ask the superstar DJ is …. Have you stopped using sync yet?

[@leefcommunity]

The problem is, the sports the Hearn's grew up in are single player sports. "Mano a Mano". You can have uncontrollable ego's, superstars, hangers on, curating a narrative etc... Rugby is a team sport, where yes, there is room for individual brilliance, but without the other 14 players on the pitch, you'd be absolutely nothing... I agree that rugby is too sterile and that could definitely be hyped up, allowing players the room to be themselves, rather than just corporate figures. But it's a very difficult balance to find. In rugby, you're literally putting your body on the line, for your team. If Shane Warne was a rugby player, would he have been tolerated? Absolutely not! But because it's cricket, he could be managed, because the risk/reward balance favoured the maverick, whereas in Rugby, are you really going to put yourself in a hard place for an arrogant "superstar"?. Rugby needs to go the way of field hockey with punishments as this is one of the area's that's killing the game. It's not "if" but "when" a red card is going to be given, and now at the top, it's game over... It's very simple in field hockey. Professional foul / stupid infringement / backchat = 2 minutes sideline with green card immediately. Secondary offence / more dangerous foul = 5 minutes sideline with Yellow Card. Dangerous / Reckless Foul = 10 minutes sideline with Yellow Card. Red is ONLY used for deliberate physical violence, repeat Yellow Cards and/or abusing an umpire/accusing of cheating. And field hockey is a very dangerous game. No physical contact like rugby, but with a small hard ball and long hard sticks with ball speeds of up to 160km/h and a game that is very fast, a lot can happen. And if you have to look at something in slow motion on replay over and over again, it's not "clear and obvious". Show on-field incidents in real time, so the ref gets a sense of what is actually possible or not. You can slow down a bit if you are looking at intent, but not the action as it's ridiculous...

[@Cssssssst]

The All blacks weren’t even mentioned once in this podcast… shows how much he knows about rugby and the stats of the game 😂

[@GoodBadRugby]

Let's hear your boxing XV 🥊

[@SB-th8uc]

1) Mike Tyson 2) Ricky Hatton 3) David Tua 4) Nikolai Valuev 5) Tyson Fury 6) Joe Calzaghe 7) Muhammad Ali 8) Lennox Lewis 9) Roberto Duran 10) Vasiliy Lomachenko 11) Sugar Ray Robinson 12) Rocky Marciano 13) Canelo Alvarez 14) Manny Pacquiao 15) Floyd Mayweather

[@npc1894]

​​@@SB-th8uc calzaghe be a small 6, and Ricky would have the physique of a hooker in his retirement, lol.... also Sonny Bill Williams and Quade Cooper would surely make the team

[@wingcommanderdaltonwalton67]

Really enjoyed this,Tom Kerridge was brilliant!

[@MichaelDeRossi16]

Jesus! Haskell is unbearable. Tindall seems like a good guy though

[@GoodBadRugby]

🎟 TOUR TICKETS: bit.ly/GBRTourTickets 🎟

[@lewispayne2403]

Cricket changed when the IPL started auctioning players and having stars on teams with local talent. Could rugby do something similar and attract the best players in the world playing with local British talent in a super tournament?

[@johnroff9869]

Imagine if Eddie Hearn was representing Fury rather than Joshua, his life would be made so much easier. I wonder what his talking points would be?

[@user-vc5mq6qy1f]

Just here to post an honest opinion. Not here for the Rugby (not a fan) but here for Eddie Hearn. Haskell is a personality and great host, Tindall is an extra and could be done without

[@russellgodfrey9677]

Well I learned Steve Davis is a DJ!

[@SamETDY]

Give Eddie Hearn the reins on rugby when you had the Wasps '16/17 season - Wade, Cirpiani, Le Roux, Beale. Current Bears line-up with the Radradra, Piutau, Genge. Rugby is missing a trick. So many entertainers but playing a dying sport.

[@kalbal8251]

Maybe put it back on terrestrial tv

[@devout666]

Eddie didn't know the Boston Red Sox played at Fenway Park. Whilst he was standing in Fenway Park....so don't hold your breath 😂 Rugby will never be able to change whilst the Unions are run by the kind of people that hold high and medium office... Matchroom is a very clever business, they realised early on that the money is in the tv rights.

[@evertog]

would've liked to have heard less about boxing and more about hearn's ideas for rugby. this is basically him reaching out to the rugby audience on behalf of AJ/ boxing, there's plenty of eddie gifting his gab all around youtube and this was just another grain of sugar on the loaf.

[@casualsports90]

It's called being a promoter.... and a good one at that if you've seen loads of him this week

[@Raggsy_The_Wire]

I think Hearn would have done League a lot of good

[@TheDandob1982]

Mini and Junior rugby don’t even play competitively in England.

[@adamvaughan5490]

lol exact same spiel as on Peter Crouch podcast.

[@SioneDunk]

Interesting insight into the perception of rugby players in Eng. Very much like Australia. Private school and upper class make up. In NZ and Pacific Islands, its the poor mans game.

[@GoodBadRugby]

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[@andrewholden2424]

Not too sure you can say League is bang in trouble when union prem teams are going slowly and surly bust.

[@Jamie-ye7fu]

I'm a leaguie but I agree with Hearn. Whilst I think the Super League is overachieving right now it's unsustainable - the reality is that participation is 70k in England, barely a quarter of Union.

[@bluetheminx]

Wish Hearn would put his hands on me 😳🥴

[@tomevans1388]

Rugby needs Eddie Hearn - Players V Players, drama, beef, coaches saying what they want, Marler's of the world saying outrageous things, teams v teams rivalry, england crossing the line in a V formation - All drama which will grow the sport and hit the headlines!

[@paulcullum5044]

Eddie is the dog balls! And he’s speaking facts, there’s hardly any publicity or none at all in rugby these days, turn on sky sports news you never see or here anything about the rugby. It’s a dying sport and is showing with our national team

[@kevins-dl9vf]

the atmosphere at rugby is boring…no fun what so ever

[@nigelcooke8590]

Do miss Alex but this was great, Hask on fire, knock out my own mum on a couple of snake bites was the quote.. Eddie Hearn is brilliant.. Tinds just reigned them back and threw in the one liners.. only thing missing was Joe Marlon and Scott Quinell.. 💥💥

[@seanfitz76]

Very interesting guest. I don't get the obsession with rugby's need for massive growth. I mean, sure, growth is necessary for clubs and all the various stakeholders to make money and for the players to get paid their fair cut from that. And yes, it does need to stay up with its competition. But the massive growth doesn't necessarily equate to success. You lose things when money takes over. You lose values, the community loses connection with players and players lose the feeling of community representation. There are other measures of success beyond numbers. I know rugby is still a long way off that but we should be careful what we wish for.

[@mrbeeoutdoors3213]

What concerns me the most is how many comments I had to scroll through to find this one! I can totally understand these goons all wanting growth, they're past it in the sporting front and if they can still make cash off the media side of things then it makes sense... plus there is also support for retirees, injured ex players etc, but I'm surprised the fans are on board!! Danny Cipriani the other day commenting that diving in other sports is part of the entertainment and so people shouldn't be hard on rugby players that dive etc... I love playing rugby, but a huge part of it is the ethos surrounding it and I think we're potentially losing that...a drive for named household superstars just takes away the indepth love of the game and creates an army of acquaintance followers... ...maybe I'm too old.... never thought I'd say that in my early 30's...

[@duncanjbrown]

We won't have a professional sport if it doesn't grow.....it will eventually just stagnate....rugby league is already there. I'm a 30 year fan of rugby, but it needs to change imo. He's right about the stars....there are no cross over stars that the kids can look up to..my son plays rugby but I bet he'd struggle to name 2/3 players.

[@mrbeeoutdoors3213]

@@duncanjbrown or could it reach a point of equilibrium?

[@duncanjbrown]

@Mr Bee Outdoors have you ever seen a company (which is what rugby is fundametally), succeed when their strategy is to just carry on doing the same thing? I played rugby for decades and love the amateur ethos that goes with it (my son plays and I continue to instill the values of rugby), buy professional rugby in the UK needs a rethink to attract the younger generation to play, not just the kids that go to private school. And they need some proper hero's to look up to, and I'm afraid to say some characters that is currently missing....they are all too vanilla right now. The new rules don't help either as we are going to lose those "bad boys" that we all love to watch.

[@mrbeeoutdoors3213]

@@duncanjbrown you're suggesting I think rugby should remain a company... You're also suggesting that there is either failure or the same beaten company path... Is it not possible for a 3rd option of equilibrium? I mean we're already forcing a form of equilibrium with salary caps. Sure the reality is unless World Rugby makes the financial rules (which it won't do) then it'll be up to the independent unions to work together (which they won't do) to avoid players from moving overseas to the big bucks. I know what I'm saying is impossible as it involves those at the top to not be the greedy assholes that they are, but the game is changing for the worst. Calling for characters is a massive demonstration of that...

[@snowyrichmond5445]

Tinds assesment of the 1st Ruiz fight is inaccurate, he wasnt walking it, it was close, yes he'd put Ruiz down one but he wasnt hurt, hed been caught in the pocket trading before then did again. it wasnt bad luck, it was AJ not boxing well. Tinds assesment is one of someone who either didnt watch the fight or doesnt know what he was watching.

[@eddiel7635]

Pretty sure he’d won every round up till he got caught

[@snowyrichmond5445]

@Eddie L Clearly ypu didn't watch the fight. How can you win every round when you've been down twice already before being stopped? One judge had it to Ruiz by a round. Commentators were constantly saying Joshua was boxing badly and I felt on edge as he kept getting caught by clusters of punches while getting trapped in the pocket. Pretty sure he won every round? Pretty sure you didn't watch it or don't understand the sport at all.

[@eddiel7635]

@@snowyrichmond5445 what do you think getting caught means? It doesn’t mean getting stopped. Like I said, AJ had won every round up to the point he got caught. He got caught because he jumped in and exchanged with Ruiz after dropping him. He never recovered from getting dropped himself and lost every round after that until it was called off. Learn how to read before commenting in future.

[@snowyrichmond5445]

@Eddie L so he won the 1st two rounds as he went down twice in the 3rd. When someone says every round they don't mean 2. He didn't then lose every round after that or he wouldn't have been ahead on 2 of the judges scorecards when he finally lost in the 7th. I say again, the analysis was wrong, his and yours.

[@johnroff9869]

Mike Tindall is minus criac!

[@JohnHirsch88]

Eddie's a spoofer, a very successful spoofer, but a spoofer nonetheless

[@Cssssssst]

Rugby Union is 10x more entertaining than boxing imo.

[@smartiepancake]

... in which the GBR lads realise how feminised their sport has become. Great episode.

[@2pointperspective148]

Of course, my favorite parts were Eddie's thoughts on Rugby....

[@mattmorgan4083]

Eddie's class

[@andydeanify1]

Hask is the chubby bloke

[@garethdesborough7960]

Unedifying sycophancy. Hask and Tinds trying to “geezer up” made me cringe. The ex-public school boy and the man who’s married to the 20th in line to the throne. Eye-rollingly awful. And I’m usually a fan.

[@Alex-mj5dv]

Hearn is a public schoolboy! Brentwood school. Born into money his dad Barry was already successful and he just took the reins .. nepotism or not he’s lead it well. He just maintains the Essex boy schtick as nothing else will wash in the world he’s in and the main sports he promotes.

[@garethdesborough7960]

@@Alex-mj5dv Yes, no doubt that Hearn is doing his thing for credibility - no blame to him. The sad thing is the other pair trying to mirror him out of hero worship. Be yourselves! We all know Hask loves the sound of his own voice and I usually can smile at that. But trying to present himself as a modern incarnation of Lenny Maclean is hard to watch. So I stopped early.

[@Alex-mj5dv]

Oh of course! I mean I expect nothing less from Haskell .. he’s been having a lifelong identity crisis and sort of found it in house music and EDM somehow. He’s as posh as Payno but rails against it.. some real form of deep self hatred going on there. Be who you are, know where you came from, and let those others judge by your character, not the caricature you portray outwardly.

[@oakey43]

Trouble is, funny as he sometimes is, Hask reeks of a guy who has had a pretty sheltered life and has got by without needing to develop that much emotional maturity which he still thinks is hilarious. You just have to read/listen to his TWO autobiographies (First one actually quite funny, Second is filled with nauseating self-praise that i honestly couldn't finish it (thankfully i paid for neither) ). Rugby may be physically rough and character building but let's face it it's a middle class bubble. (Especially in England). Generally no one's worried about real shit(paying rent etc) after the game. Even the way he's sitting there in his cap and shorts interrupting like an overgrown schoolboy with barely amusing anecdotes and immature quips screams manchild. And Tinds description of Ben Flowers red card as some kind of a good, "passionate" thing? Wtf .. Baffling, Cringe inducing middle class English bs the lot of it. Anyone with any perception can tell Eddie Hearn (public school or not) has 100 times street smarts than either of them and is completely humoring them here so he can promote his AJ fight. Everytime they interrupt you can just see him thinking behind the smile: "pair of fucking mugs"

[@samrobertstravel]

❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤

[@andrewjones8420]

bring back the rugby, what with Eddie and haskel me me me me completely fed up with this podcast. Tindell is humble but terrible everything else. Stinks of haskell thinking he is a DJ by his 'set' at twickenham (please move the track on it was boring)!

[@richardsutherland7267]

Not for me.

[@domblanc224]

Ah, no way Richard! I'm sure the team sat round and asked 'What would Richard like us to do this week?' They'll be gutted.

[@GoodBadRugby]

@@domblanc224 We did. Crying now, cheers Richard.

[@johnbobby1092]

A really enjoyable podcast ..love Hask he's such a tw@t in a good way 😉

[@rdgrdg1632]

Stub hub