FULL SAFES | It’s Time For Rolex AD’s To Put For Sale Sign’s Back In The Window!

[@Kdavis8377]

No one should be mad at Rolex business practices. They’ve been around for decades and keep making money. And if you purchase a Sub, you won’t lose money.

[@Mr-Merchant.]

My AD has no joke messed me around for the last 4 years. Thought I was down for watches that I wasn’t, couldn’t even get a date just 36 off them not to mind a sub, the final straw was when they sold a friend of mines a sports model I was waiting for for over a year. They had 0 buying history (I have a few), I’m delighted for him don’t get me wrong. AD called me to pick up a Bluesy and I told not interested. I’m done with Rolex, don’t think they will be calling be about the Sub or Explorer now. I will be adding main more Omegas to the collection, few more speedmaster (FOIS, white dial, broads arrow, PO if they ever update it, 007 300m with some luck, proplof if there come out with a update black one, maybe a Zenith Shadow. No JLC due to the 43%, don’t see me buying anything from them again now. See you on the other side of Patek, Rolex.

[@Mr-Merchant.]

@@IDKlineNot going to say it doesn’t happen, I didn’t buy a pre owned black ceramic Daytona that the sales assistant was trying to sell me, would have been good buying then but I didn’t feel like paying over list then not to mind now. So the Sub paper work got binned I filled out that day. Only found out 4 years later for another staff member when they were sorting my online account out. I would like a Sub in all honesty love the watches but hate everything else.

[@davidbrown9947]

mate, take the hint, they don't want to sell you one. Move on .

[@davidbrown9947]

@@IDKline It is all held on a database..

[@s1000rrfan]

Love it! I was a HUGE Rolex fan. For the record I own the following pieces: 116610 LN, 116610 LV, 116710 BLNR, 116400 GV, 126622, 126334, 228239 DD 40 baguette dial. I will never buy another Rolex again. The stupid games they play has turned me of from the brand. I don't care about this artificial resale value. I have never been a flipper. If by now these guys don't respect me as a buyer, they never will. Why should I beg to give someone 10-50k of my hard earned money. Forget it!

[@thegorn]

​@@s1000rrfan don't cuck to anyone. Least not Rolex.

[@AnotherDaveInParadise]

ADs have held all the cards for too long. With a complete lack of demand for other brands, bar the odd model they'll have to start selling their Rolex stock, which as you say is filling their safes. I know you're not a fan of our honest friend, but I do believe him when he says the full precious metal or two tone Rolex market is a tough sell at the moment. Nobody is paying MSRP for these.

[@DucknCoverin]

THIS. I just scored a beautiful unworn vintage 1984 submariner for right around what MSRP and tax would have been on a new one…that my AD has had three of on display forever….and refuses to sell me….after years of doing business. I’m sure those “collectors” are coming In any day now to pick up their new watches. 😂

[@rorywoods6344]

Buy a watch because you love it not because you think it will turn a profit then the world would be a better place. Most people will buy a 1000 pound phone and bin after 3 years and move onto the next fad. I know people who have spent 20k on phones in the last 10 years just to view facebook, tik tok and netflix on the go and show no remorse and then moan they have no money in their pockets. Crazy world we live in.

[@jimmycosco5373]

Even if they're back on the windows for sale, you can no longer justify spending all that money on a submariner. It use to be the everyday watch, 3/4k for a steel beater. Spending 9k on it no longer makes it worth it.

[@dinamiena6186]

Imo worth 9K 1000%. Even more.

[@Anonymouslyme1]

Rolex are for the rich buddy, always have been. £9k is decent price for that watch.

[@jimmycosco5373]

@@dinamiena6186 curious to know what makes you think that?

[@jimmycosco5373]

@@Anonymouslyme1not at all, I got my sub from the AD at a discount for 3.5k on 2004. I’ve worn the same watch everyday since then. I’m not rich. Now paying 9k for a basic everyday watch like a sub seems insane to me.

[@DucknCoverin]

@@Anonymouslyme1 That’s only in more recent decades. 40-50+ years ago it wasn’t uncommon for people of ordinary means to buy something like a stainless Rolex and keep it for life. My grandfather bought his submariner brand new in 1960 on a machinists salary for about $100 or so. That’s probably around $1000 in 2024 dollars. A substantial purchase in 1960, but attainable and well worth it if you needed a good watch that would hold up. Just like it wasn’t uncommon to see a stainless Rolex being worn in theaters of war or other harsh environments. That’s how Rolex got their reputation. They were put to use by regular working people in extreme conditions. They were tools that were expensive but attainable. Especially if purchased used.

[@Vette_Crazed]

The fact people are groveling for the sales to come back- is exactly why they WONT PUT THEM ON SALE- demand is still there. And people still seem to think they are all that. Buy a tudor if you want a wearer. Buy a Rolex if you think it shows off wealth ( irony is our friends own a rather large concrete company and only wear the Iwatch )

[@dannysimenauer5745]

The demand is still there for Oyster Perpetuals, Daytonas, and GMT's. However, go on the gray market and many Rolex models are available below RRP. You use the moniker Vette Crazed, so I assume you remember back in the 1960's GM owned over 50% of the US market, and its market share today is well north of it.

[@waynemoore9951]

13k for a Datejust is just stupid, gold or no gold, it's excessive. It's still a relatively entry level watch. Rather put 10k into a Laureato, or a JLC

[@pumaadidas]

agree RRP ss fluted jubilee dj41 £9300 gray £11k upwards good dial green,blue, Wimbledon, rhodium ,once the RRP goes over 10k I'm out dj41 really is not worth it

[@s1000rrfan]

1000000000% agree. JLC all day every day!

[@Madeinlondon67]

I love watching the grey market dealers videos but would only ever buy new at AD list price.

[@martinboulden4388]

Your argument is flawed as the AD has to pay for these watches on very tight payment terms - They can’t afford to sit on them !

[@davidbrown9947]

I have said from over three years ago, no need to have a sense of entitlement, their toy, their rules. Wait your turn , go grey , or buy another brand, simple. As an aside , I have NEVER, EVER, been asked by WOS to buy jewellry or other stuff I don't want

[@IridiumZero]

Why would they keep building up though? Rolex knows exactly what's being sold, so they'll just put the brakes on two-tone Bluesy/Wimbledon/whatever production, no? Rolex has done what I said they were going to do all along to solve the unsustainable issue with AD supply and flippers - steadily put retail price up and up over time to meet market price (and thereby squeezing out the grey market).

[@22jeepmojave75]

First you have to have watches for sale before putting sale signs on.

[@davidbrown9947]

Brendan, I posted earlier today on your previous video. I buy my watches from WOS in London. I have bought 4 in the last two years, a bluesy, 2 Omegas, 50th anniversary sea dweller , and last week as a "walk in" a 40 MM , rose gold, and stainless steel Yacht master , with a black face. I know the store manager and regional manager very well, having previously dealt with them when they were Fraser Hart, before Mappin and Webb bought the site. The idea that WoS have loads of sellable stuff in the safe is not true. Such stuff that is easily sellable ( stainless steels subs and the like) go and are sold as soon as they arrive. That said 6 months ago they had approximately 10 watches in the window for sale as walk ins. Last week, they had a batman, the Yacht master I bought, a. gold sky dweller, a solid gold GNR M Pave dial yacht master, 2 OPs, and two date just for sale as walk ins. They also have. anumber of solid gold pieces in the safe, which they cannot sell. They do n't display these models as there is not physically room. Wos, have a number of checks and balances to ensure they are not selling to flippers. When a watch comes in the team get together, and discuss and decide who they should approach to sell the said watches. No one is taking brown ebvelopes at Wos , nor have they ev er, it would be impossible to get away with . In addition I was told that the last two quarters, were the worst they have seen in 20 years. Demand remains strong I am told in the sub £15k/20k mark, but above that it is proving very difficult. Yet the grey market suggest they are still mad busy selling watches at Covid prices lol.... They are not, they are stuck with inventory they cannot move . I follow this closely, very closely, and month on month you will see the same inventory on their websites. The grey market is mostly fucked. Who wants to go grey and take the risk of a franken watch or fake, there are plenty about, plenty. And I include in that bricks and mortars stores.

[@jmann2977]

A batman in the window for sale? 🤣

[@naughtynightlifeasia857]

Which WoS? Regent st?

[@davidbrown9947]

@@jmann2977 yes. We are in a cost of living crisis, people are tightening their belts even those who earn hundreds of thousands a year

[@davidbrown9947]

@@naughtynightlifeasia857 not regent street

[@naughtynightlifeasia857]

@@davidbrown9947 which one?

[@user-kg7zn3ou8v]

Okay, I’ve always scratched my head about the obsession around the mamacoo book totes and their practicality, but this one is adorable!! Congratulations

[@michaelturner7949]

ADs and Signs are plural: no apostrophes!

[@BrendanBoswell]

That’s what you got out of it 😂

[@David-yd6ur]

@@BrendanBoswell Have you learnt from it?

[@Anonymouslyme1]

They won’t keep building up because Rolex will just wind back production to meet demand, they’ll manage it. Yes more watches will become available at AD’s but they wind down production and manufacture even less steel watches so demand still outstrips availability.

[@dannysimenauer5745]

Rolex is building a billion dollar factory scheduled to open in 2029. At some point they just can't shutdown production because they need to meet the increased overhead. On the demand side, many people with dignity don't bother to go into the AD to avoid the Pandemic Games abuse. Plus, the lack of perceived availability is boomeranging as many of us have found other brands that want our business.

[@Anonymouslyme1]

@@dannysimenauer5745 Rolex will still manipulate the market, nobody will be walking into AD’s buying stainless Daytona’s & GMT’s without jumping through hoops regardless of whether they build a new factory. And they don’t care if people like you have moved on to other brands they will always be the 👑 and outsell all their competitors by a long shot

[@dannysimenauer5745]

@@Anonymouslyme1 Fair enough but I will retain my dignity. If Rolex can execute the strategy as you outlined then more power to them. In the end the market will decide.

[@Anonymouslyme1]

@@dannysimenauer5745 and that’s exactly why Rolex will win, because their watches are the ‘must have’ status symbol of the rich and successful and that won’t change, Rolex have the upper hand and they’ll keep it.

[@imtomaustin]

Can't really guarantee that AD's have those watches sat in the safe doing nothing. Unless you have some proof on the contrary In fact, I have it on good authority (in the UK) that by the end of the week/month, there are very very few watches in the safe at all in the AD, so quite the contrary. It's not great from a security and stock management perspective (especially for chain stores) for them to have stock sat there in the safe. People are still buying them, just not at the rates that they were 2-3yrs ago. I think you are underestimating how big these lists of interest are. Rolex make 1-1.2M watches a year, and at the end of the year, most of those are being sold. If you don't believe me, Rolex made 10.1 billion Swiss francs in 2023, and while they won't be seeing massive 18-20% growth in 2024, it will still be in the region of around 4-6%. Don't be under the illusion that Rolex ADs cannot sell most run of the mill watches. The only things sitting on the shelves for a long time are things like full gold Skydwellers and full gold Submariners - and even then, they just discount them to the right people to get them gone in the end.

[@David-yd6ur]

He is reluctant to reveal his 'evidence'. I agree with your points.

[@dannysimenauer5745]

I think many of us are waiting for the market to go back to normal when most Rolex models sold for under RRP on the gray market. Once upon a time the Rolex AD had inventory, exhibited it in the case without "Exhibition Only" signs, and sold Rolex watches like any other product (Daytonas maybe being the only exception). Now I hear that the AD has a safe full of Wimbledon datejusts and Bluesies. I have no doubt that Brendan knows the AD market, and I am grinning like a cheshire cat. I can't wait to make the AD earn my business, and going a step further, make the AD sell me the watch I want at a discount! Else, I walk out and call a gray market dealer and get the discount anyway!

[@PerrysTVshow]

Thanks! Over 10k views in less than 24 hours. Respect

[@BrendanBoswell]

Thanks buddy, I’m waiting for you to start working on your take on my videos.

[@PerrysTVshow]

@@BrendanBoswell Just got back from the graduation in New York. Getting ready to go.

[@pumaadidas]

only bimetal i really like is the blusey,that blue is beautiful

[@ShortLifeHax]

*I'd care about the full safes however, I've gotten my rolex so...* *It's safe to say I've moved on from the crown, good luck with the circus boys!*

[@GordyM-ov7pt]

Who is Ryland?

[@underachievingwatchcollect1878]

Totally agree Brennan! Five years ago when I picked up my two tone Rootbeer my salesman was taking the watch out of the safe-huge walk in safe like a bank able to hold literally thousands of watches! My Rolex journey ended that day as it was my fourth and I’m on to other brands. I honestly expect many watch resellers to go out of business in the next few years. Rolex AD’s will have no choice but to start selling watches again when they run low on cash because of all their inventory in the safe 😎.

[@funland108]

Picked up a black dial Explorer II from my local AD last week, just 3 months after first enquiry. The place was a ghost town when I went in. And I now know the waiting list thing is a scam. I sent an email after I heard rumours that the Explorer II was going to be delisted (and hinting I’d go grey for it). A week later I get the call. They waited just long enough to make it seem like they weren’t desperate.

[@AnotherDaveInParadise]

Got mine last August after a 5 week wait. And Explorer 36 in October within a week. Explorer range not getting much love/hype.

[@David-yd6ur]

The black dial Explorer 2 is not one of the 'desirable' watches.

[@Vette_Crazed]

And honestly everyone complaining about the unavailability of a Rolex has to honestly ask themselves why do they want a Rolex? Id say if rolex was a fisherman the fish are right where they want them 😉

[@Vette_Crazed]

Easy way to get them back to earth- dont want them, but we know that wont happen as they are 👑 of luxury ( the crown logo huh see what i did there 😂) I mean what says I made it or at least a perceived Ive made it better then the hottest Rolex ?

[@CorneliusRushtie]

Sept last year, they sold me that same blue sub in one of the ADs in Las Vegas..no prior history with that AD, called me after 2 month's from getting on the so called "list" Maybe the watch was out the back the whole time. Who fookin knows. I do like the watch though, its a grail, and it gets worn.

[@michaelfierman3256]

Perfect example of a “perfect storm “ of nobody getting anything. I could see your prediction coming true 💯

[@BrendanBoswell]

I think I’m 💯 on all my other predictions so far, except the winner at the 3.30 at Kempton park!

[@michaelfierman3256]

@@BrendanBoswell 😂

[@thisnameisok]

stills feels impossible.. ive tried multiple cities always walk in and ask.. "on the list"

[@P8REN]

I commented on that Trotters video the other day. My AD had that watch they were after in the window for a good 2 weeks or so! If they still had it for sale and they (or any other grey dealer) was desperate for one, I obviously would not flip it for RRP or less, I'd want a profit on it. As if I'd buy it and then sell it for 25% less so they can make £3000 on it! They do the same, so why can't I? It's called supply and demand.

[@denniskai2331]

They've jacked prices so much that it won't matter - I don't think I can realistically ever buy one again (unless they start offering discounts)

[@BrendanBoswell]

It’s a sad state to admit it but I’m just too poor for this games now!

[@patrik3450]

Don’t worry 😂 us that can afford aren’t playing these games either. 😂 One shit treatment and I was out. Same dealer in Denmark offered me omegas etc. fuck that. I went to their closest competitor who also sold omegas 😂

[@gmarks1559]

I heard Date Justs were made out of recycled tomato cans. My cousin Kino told me

[@GordyM-ov7pt]

How do you know that dealers are storing large quantities of watches? Genuinely curious.

[@BrendanBoswell]

common knowledge

[@GordyM-ov7pt]

@@BrendanBoswell You mean, hearsay. That isn't evidence. You can't make claims like this with no evidence and expect to be taken seriously.

[@BrendanBoswell]

You went from being Genuinely Curious to a Troll! Don’t be trying to get a rise, My information is solid. If you are after a watch I might be able to help otherwise move on with the BS.

[@GordyM-ov7pt]

@@BrendanBoswell You really should stop calling anyone that isn't a sycophant a troll. You have gone from 'common knowledge' to 'My information is solid'. Which is it? If you have evidence to back up what you have claimed, use it and show those of us who may be interested that it's not just bluster.

[@BrendanBoswell]

I don’t answer to you 🤪, now please go away!

[@David-yd6ur]

Where is your evidence to back up your claim that dealers are storing watches? Also, if dealers were storing blue Submariners, they would not suddenly put them in the windows for sale as they have lists of buyers waiting for them.

[@BrendanBoswell]

Are you in the uk?

[@David-yd6ur]

@@BrendanBoswell That's entirely irrelevant. Again, where is the evidence to support your claim?

[@BrendanBoswell]

🤡

[@David-yd6ur]

@@BrendanBoswell Would you like to look up the meaning of the word, 'evidence'? Please explain your conclusions.

[@BrendanBoswell]

@David-yd6ur I don’t answer to you 🤪

[@heisenbergguy7772]

There’s a guy on KZbin with similar accent as you saying he’ll buy a Rolex for $27,000 and re sale for $28,000-$28,500. This guy is NUTZ.

[@paulbird1808]

Watches - Rolex?! Ironic that we spend so much time, waiting on a Rolex tool that measures, er, time?!! .

[@jfar3340]

Since they re impossible to buy ni we wont see these signs anytime soon

[@jimwatson6363]

I was offered the Bluesy, Wimbledon or Yacht master from my AD. I have buying history with him including two Explorer’s, ladies date just and a Sub date. I was asking for the Root beer which he said he had sold his allotment for the year. I passed on the offered watches and told him I would be patient for the Root beer. I’m not going to buy something that I don’t want.

[@David-yd6ur]

Good luck with that.

[@davidbrown9947]

My local Wos have 9000 ( NINE THOUSAND) expressions of interest . WoS as a group have stopped taking expressions of interest on a load of models, it would take 250 years to clear apparently! And you can only expres an interest in 3 at anyone time, and buy no more than 3 in a year, that has killed the flippers, hence more stuff becoming available...

[@GM-ii8gs]

WoS since early '22 allows 4 expressions of interest, but one has to be semi or pm, just shows the level of demand they are getting on the big ticket stuff - not.

[@davidbrown9947]

@@GM-ii8gs Its three , the IT system doesn't physically allow four..

[@GM-ii8gs]

Hmmm strange, a SA in February in Oxford said it was now 4 and entered an extra one for me, but said it had to be semi or precious metal, head office policy, I checked a month later with my original AD in London, they confirmed this was correct and I was showing 4 on the system, a friend in London was also allowed to enter 4 earlier this year at another AD. In my original post I put down there was a change in 22 this is a typo and it was a change in early 24, as per the SA.

[@AnotherDaveInParadise]

My WoS boutique has always had a limit of 3, and they have to be different watches or same model in different materials (limit of 2). I'm down for a Pepsi GMT and Rootbeer, which was accepted, but wasn't 'allowed' another GMT no matter the material.

[@davidbrown9947]

@@GM-ii8gs They are lying to you, ask for a print out or screenshot

[@rorywoods6344]

Interesting video. Whilst I don't dispute anything you have reported my comments would be as follows. The luxury watch market is the same as anything else, once purse strings are tight for the common man or woman then something has to give and what gives is spending on desirable items such as cars, clothes and jewellery and I include watches in that category. Demand is controlled by supply when times change and they will, demand for watches will increase and as it does naturally prices and interest will go up but maybe not to the silly extent of a couple of years back. This silly period was driven by the customer not the seller who were prepared to pay almost and arm and a leg to buy into the hype generated in part it must be said by the grey market dealers. It is common sense for a GM dealer to try and get as much money as they can, its called good business. That said if any person buys a watch as an investment they are deluded as only in extreme cases are you likely to pull in a good profit on a used item (like as mentioned 2 to 3 years ago). If you have 15 bags to spend on a watch for profit you may as well go play on the stocks but this wont tell you the time. I have personally just collected a new Rolex from an AD after being on the wait list for 2.5 years, I have no sales history with the store but my name has risen presumably because money is short and a number of people before me did not want to spend. So the down turn in watch sales has been to my benefit, I don't intend to sell the watch but if I did then I expect to make a loss which is normal in the main in the used item business. If you want a sure profit buy a house or gold these items tend not to lose money over the subsequent years. But buying a watch to make money is normally just pie in the sky. Buy a watch to tell you the time and make yourself happy in the knowledge that you got what you wanted and that someone has spent time and dedication to build it. PS Rolex make 1 million watches a year and its still not enough to match the global demand. Obviously other watch brands are available. Keep up the good reporting.

[@jamesblonde2271]

My AD has decent ones for sale, steel Explorers, steel OP's & datejusts. As well a as bicolour gmts and DJs & a Deepsea, the non silly big one

[@JohnBowman-ut4dz]

Hi Brendan I get the same feeling and think certain models will be back for sale as a walk-in very soon as most of the watch market is dead apart from Rolex but the bi metal are a lot more expensive so I think they will come available soon thanks John.

[@s23bho38]

😂 4:30

[@user-no4yh8io5v]

i was at ad yesterday at there new fancy store in glasgow and told nothing at all for sale in rolex .3 months ago i got the call and bought yacht master blue dial its the second rolex ive bought from them been on the list for over 4 years for pepsi or batman .no chance .i cheekily asked them how they can build a 5 mill store with nothing to sell .and asked if they had a cheeky wee pepsi in the back safe at least they laughed .maybe they dont like my scottish humour .

[@BrendanBoswell]

You get a ⭐️ for trying ☘️

[@billchan6180]

I agree some models are overpriced, but its been 2 years now since the peak and i dont see any better availability so the watches are being somewhere, look at Indias massive middle class, they can buy loads

[@djmanosv]

i bought it from window. best watch ever. bluesy !

[@BrendanBoswell]

Fantastic news ☘️🫡

[@patrik3450]

Wimbledon is my grail watch honestly…

[@stealer59]

Hopefully you're offered champagne 🍾

[@David-yd6ur]

I think you mean, 'signs'.

[@BrendanBoswell]

You having a bad evening?

[@David-yd6ur]

@@BrendanBoswell You're on the Internet where free spell-check sites are readily available and you still fail to use simple punctuation correctly.

[@BrendanBoswell]

You are a sad individual!

[@David-yd6ur]

@@BrendanBoswell You don't know me so adding presumptuousness and childish insults to your C.V. isn't a good idea.

[@BrendanBoswell]

🤡

[@bobbydazzler1780]

The gold rush is on lads! Get a Bluesy on one wrist and a Root Beer on the other this Summer! All the cool kids are doing this latest craze! But wait. The new rules are that you have to actually keep these watches forever and write off the capital. Lads. Lads? Come back…

[@PerrysTVshow]

Great video. Thanks B.B. you know your stuff.

[@micaljimenez7381]

Sincerly i am so tired with rolex that i become to look other watch entry level,but for the price of an oyster perpetual its hard to find something,you only have ronde de cartier at 5500$, omega is around 7500 or only a too classic omega deville in steel,you have a basic bilgari bulgari at 5500,but all other like iwc entry level its i000$ and ulysse nardin,blancpain around 10000....so at the end the most afordable is rolex.....i cant realy buy other wagch for thensame price

[@MrNoBody_b]

Rylan 😅

[@heisenbergguy7772]

Hello Brennan, Real Men still wear Panerai! Don’t believe in that exhibition only crap. I saw an exhibition watch being sold by an AD. Money buys no money walks.

[@user-ou8pv3qq2l]

Amei todas as bolsas lindas e de muito bom gosto.Parabens #mamacoo 😘😘

[@heisenbergguy7772]

Rolex/AD are 60/40 on any given watch. Omega/AD are evenly split 50/50.

[@rkline65]

This is why I firmly believe ad’s just skip the middle man and sell directly to grey dealers. Why sell a watch at 40% profit when you can sell it to a grey guy for 80-90% profit. Need it registered, no problem. If you are a Rolex ad you have a lot of friends, many of which care nothing about watches. Toss them a few bucks to use their name to register it, done. Anybody in sales know the first rule is you never let money walk out the door…..so they are getting rid of them for a larger profit. And this thing about the waitlist so they can investigate you and make sure you’re not a flipper is the biggest lie of them all. If they looked into customers to make sure they really wanted the watch, then how did they end up in a grey dealers hands anyway……simple, they sold it to them directly.

[@heisenbergguy7772]

You hit the nail right on its head, great insight!

[@jamessmith-on3jf]

@@rkline65 I agree. Rolex should have just made a fair waiting list for everyone and took payment upfront. Sadly fairness is mostly just an illusion.

[@rkline65]

It's simple math. One thing I have see across the board I believe is that AD's do not know what they are getting. So imagine you're an AD and you open up you delivery and there is a Pepsi GMT on jubilee. Sell it at retail for a $4400 profit, or sell it to a gray guy that is paying $18K (so he can list it at $23K) and make an $11K profit. I work in sales and you simply do not let $ walk out the door when there is a sale to be made. There is ZERO chance this wait list, there's no stock stories....they are complete and utter BS. There is not a salesman around that would let $ walk back out the door if it wasn't coming in from somewhere else, plain and simple. If you really sit down and deep dive think about it, it is one of the most ridiculous things ever.

[@DoctorAB282]

Thanks for the great efforts ✌️

[@DucknCoverin]

This type of behavior pretty much destroyed the 80+ years of loyalty that me and generations of my family have maintained with our local AD. It’s also soured me on ever spending money at any Rolex AD ever again….for anything…let alone a new Rolex. I recently went to look at submariners for my upcoming 40th birthday. The whole experience was a joke. They had 3 identical watches like I wanted broken up and strategically placed throughout the store like I’m too stupid to notice. They had multiples of a lot of watches out on display. Even two Daytonas. I clearly saw one of them open a safe that was full of Rolex watches. But? There’s still a “shortage”. None of its for sale. Display only. Yadda yadda yadda… Yeah right. Every watch I tried on had a price tag. I’m not stupid. And yet? After saying nothing was for sale they offered me a Day-Date in everose for $43k…and they did it in a manner to suggest that buying that watch was the ticket to eventually get the Submariner I wanted. Ohhhh what a privilege! They offered to sell me a a $43k Rolex….that I didn’t want…that was “not for sale”…until it magically was…because I just wanted a basic $9k submariner. This isn’t a shortage. This is just greed and creating the illusion of scarcity. It gets better though. I came back a few days later to pick up my TAG Heuer that I had serviced. While there I looked at a Grand Seiko. I liked the GS, but they got annoying and insulting about it. I also know you pretty much take a bath when you buy a GS at MSRP and mainly wasn’t feeling it over the Rolex for that reason. I was done when they tried to high pressure me in a manner that suggested if I bought the GS it would benefit in allocating the less expensive Rolex that I really wanted. I asked them why they needed to “allocate” a watch for me that they had at least three of on display at that location. They had no real answer. Just word salad. I flat out told them that I knew what they were doing. That this was nothing but a scheme to get me and other customers to spend tens and even hundreds of thousands to be able to purchase a Rolex. I bluntly told them what I really thought about this treatment, that I would never be their customer again, and walked.

[@davidbrown9947]

^ Their toys, their riles, they do not want to sell you anything, you want, move on or go grey. I do chuckle when people say I saw a safe full of watches. A) for security reasons and insurance reasons they are out of sight and b) if I am wrong about that the full safe was for people waiting to collect...

[@DucknCoverin]

⁠​⁠@@davidbrown9947Chuckle away. I’ve given plenty of business to this establishment over the years. So have the last four generations of my family. You have no idea. Yes. I’m sure those 3 identical plain Jane submariners that are out on display are just waiting to be picked up by these imaginary collectors….any day now…especially considering they’re all still sitting there weeks after the fact. Along with the rest that haven’t moved. 😂 I guess there’s a sucker born every minute who falls for this. And? I’ve already moved on. Picked up a beautiful unworn vintage 1984 submariner with box and papers. It’s a far cooler watch.

[@DucknCoverin]

🙄🥱I did move on. Picked up a beautiful unworn 1984 Submariner with box and papers. 👍 I guess there’s a sucker born every minute who falls for this scheme. Buy this watch…buy that watch….spend $100k and maybe we’ll sell you a $9k plain Jane submariner that we have three of….and still have three of weeks later. 😂

[@davidbrown9947]

@@DucknCoverin good for you

[@tompennycook]

Rylan 😂😂😂. Quality video as always

[@s23bho38]

TBF he did say “ Ryland”. 😅

[@stephenmiller8620]

I have to say the whole rolex range has got far to expensive im thinking seriously about taking my name off the waitlist for a gmt rootbeer gone up 2 grand since i put my name down

[@dannysimenauer5745]

You should keep your name on the list to see if you ever get the call. You can always say no if they do call.

[@stephenmiller8620]

@@dannysimenauer5745 hi danny it seems theres more coming through goldsmiths have two tone yacht masters readly available but alrhough iv bought a datejust from there cant get myself a gmt master. Might go grey

[@resnonverba137]

@@dannysimenauer5745 And then, depending on the dealer, get blacklisted.

[@dannysimenauer5745]

@@resnonverba137 I understand your point, but if demand drops and many Rolex models sell below RRP, you will be able to get the watch you want at a discount.

[@resnonverba137]

@@dannysimenauer5745 There will be no discounts on new Rolex models, Rolex will quite rightly not allow that. The second hand market is a different ballgame entirely. Desirable models will always sell at a premium, if available. All-gold models, even of sought after Submariner watches, are readily available new from many retailers but they are also for sale for less money from the grey market. The irony is that some grey market dealers still won't buy them from 'flippers' because they're not in demand and won't sell quickly.

[@waynemoore9951]

Absolute charlatans/cowboys popped up everywhere, it's terrible to watch (no pun intended) these dealers aka flippers I mean

[@karlsugden4161]

Hi Brendan I hope you are keeping healthy positive and having a positive week so far another great video I always enjoy watching and listening to your videos and you are 💯 per cent as we get closer to the Christmas festive season the watchers will be in the windows for sale very inviting if you are in a positive position to purchase enjoy the rest of your day and week ahead look forward to watching and listening to your next video

[@antonellowailes]

On what occasion would you wear these bags? I love your collection. Like I love my mamacoo

[@nattybonga]

All this stuff is doing my head in , it’s my big birthday soon and all I want is to buy myself a nice watch to wear So opted for a date just 36 fluted blue bezel,went to WoS in Oxford st told they guy what I wanted he waved his hand and tried to sell me a Zenith defy. I know nothing about this game just want to buy a watch for my big birthday. Since then been doing my research and all I see are flippers or conmen . Thanks Brendan for the insight , hope I don’t have this problem when applying for my oyster.

[@davidbrown9947]

The flippers have mostly gone, however plenty of conmen grey market dealers about

[@Daniel-kd4fr]

Rolex BS! thats exactly what it is that puts me off. And why, I will very unlikely, never own one.

[@colincelso9428]

I agree with you but I think it’s a while off yet. Sadly imo there are so many non watch people who want what they can’t have that sales will continue to keep Rolex from watch people. Some of the nuggets buying watches from trotters is comical. They don’t even know what they want as long as it’s a Rolex. 🤦🏻‍♂️

[@David-yd6ur]

Why does that make it ok to insult them? Rolex is a brand that virtually everyone has heard of whether they're 'watch people' or not. To be able to buy of is a great achievement for many.

[@stevegreen3355]

Hi Brendan , do hope the ADs get themselves sorted and actually start selling some or their hoarded stock.

[@munzingcarelock]

I used to think that owning a luxury bag was an unattainable dream, until H Q D U P S told me that this dream is actually very close. The sense of fashion comes not only from the brand, but also from personal matching and attitude.

[@drjoei]

I agree with you mate. There safes are full. The games are so old and tired. I hope rolex gets a lesson in thos whole thing. Sell the watches and if the demand is to high, make more. It's a win win for the company, the AD and the consumers. Wtf rolex, wtf !

[@Blastoise-rx3qv]

Nice take as always! I guess when the steels are readily available we’ll know nature has fully healed haha

[@BrendanBoswell]

You got that right!

[@jacstoneu]

The watch market is dead!

[@naughtynightlifeasia857]

Floating face down in a pool! 😂

[@RocketDog73]

You forget. They have both Ryland and the strawberry blonde Joe Essex 👍

[@stephenmiller8620]

My local goldsmiths has bi metal sports models for sale in the window including the one you have brendon £14500.. everything in there window is for sale most are hi end models to be fair but there is bi metal sports models

[@BrendanBoswell]

I’m not doubting you but just because they have a price on them doesn’t mean they’re for sale. Did you go in and ask?

[@stephenmiller8620]

@@BrendanBoswell yes mate i did everything in the window was for sale.. goldsmiths lakeside essex

[@davidbrown9947]

@@stephenmiller8620 what exact models do you claim were for sale

[@stephenmiller8620]

@@davidbrown9947 they had two yacht masters rose gold chocolate dial.. an explorer teo tone and verious full gold sports watches

[@BrendanBoswell]

Thanks for letting me know ☘️🫡

[@LEANDROFERRINI]

From what I am seeing from a lot of videos on KZbin, the waiting list is a scam. It's gonna come to a point where Rolex won't even produce them anymore because EVERYBODY is on a waitlist. It's the AD fault not even the manufacturers, because even though Rolex does produce a limited amount, they are still producing watches and I don't even get the point of a waitlist if the mostly all the watches are in the vault in the back of the store. Like, the pandemic already happened and even though production slowed at all points in the retail market, not just watches, it's back to normal now. I saw a video the other day, where it says that Rolex even stepped up production to meet with demand and that they are building 3 new temporary manufacturing facilities. Idk but AD's sooner or later are going to start giving discounts or just put everything on the floor for sale like Brendan just said.

[@voltairecarlos2398]

Rolex about to implode? Serves them right.

[@David-yd6ur]

Errrr... no.

[@voltairecarlos2398]

Uhuh

[@rosakop1]

My fiancé walked into an ad in London 4 weeks ago as a first time buyer to get a gift for me and got the call yesterday so I dunno about all this gatekeeping stuff. Maybe they liked her who knows

[@David-yd6ur]

Depends on the model. Some are readily and easily available, others there is little on no chance of getting for the foreseeable future.

[@rosakop1]

@@David-yd6ur what do you think the chances would’ve been with a blue or white dial skydweller or a Batman gmt? Also the watch she got the call for was a bluesy and that’s what she had put down interest for, I don’t think I want it. As nice as it looks I’m not too sure about dropping that much on a sub and it’s kinda loud too. Do you think this counts as a model they are happy to give away to first time buyers?

[@David-yd6ur]

@@rosakop1 Can't comment on the Sky Dweller as it's not a model that interests me. The Batman is extremely hard to get and many retailers have closed their lists for the watch. Are you suggesting there was one available? The 'Bluesy' has been harder to get and I know there are people on waiting lists. I like the watch very much but agree that it's really quite ostentatious. If they called her only 4-weeks after she enquired about the watch, I'd like to know - along with many others no doubt - exactly which was the retailer in question.

[@rosakop1]

@@David-yd6ur so when she went to enquire they had a Batman and a Bruce Wayne with prices but I didn’t want them at the time so she didn’t ask. I’m gonna sound like a proper a hole but I don’t wanna reveal the AD out of greed as it seems they are a one off

[@David-yd6ur]

@@rosakop1 With prices doesn't automatically mean that they were available for purchase. Fair enough, I respect your honesty.

[@vktravellog1242]

Rolex 🖕

[@Akj6zmdteuxze]

Dog shit brand has a lot of damages to fix . A massive company but behaves so lowly . I guess it’s true money doesn’t buy class, even after 100 years 😂

[@LEANDROFERRINI]

It's mostly the AD's fault, because im sure that Rolex would want to sell all their watches, yes they produce a limited amount, but AD's act like they have 0 inventory. During the pandemic and maybe ending 2021 beginning of 2022 I could see a waitlist because production did slow down so much on all fronts not just watches. But as of last year and the year before, shouldn't be a waitlist, especially when Mayors, specifically, get a new shipment from Rolex every Wednesday and Friday if im not mistaken, and all the salesman work on commission. So the fact they won't sell you a watch just eats away at their paycheck. But most "simple" watches, like the Submariner, the Oyster perpetual and even a lot of Datejust, they get a new shipment every Wednesday and Friday.

[@Akj6zmdteuxze]

@@LEANDROFERRINI don’t be naive . U have much to learn. Rolex is the king of doing despicable things last few years . Why not ask what happens if the ADs can’t sell the models that rolex delivers to them (including half gold and diamond models) ? This is the root of all evil. ADs are unethical for sure but they are induced by what dirty rolex is doing .

[@LEANDROFERRINI]

@@Akj6zmdteuxze Dude if you can go to Mykonos in Greece and buy a Rolex with no waitlist, walk in and walk out, what makes the US or even UK AD's any different. You can even buy a Rolex at some airports around the world from an AD.

[@user-jk4oz2eo9w]

I bought this popular video watch from amzwatch , which was originally priced at a few thousand dollars, but now it's only $380! It's really suitable to pick up feces!

[@olliereed4206]

They are just not appealing anymore. They are for not for horologists, there are so many innovative and interesting pieces from other manufacturers these days to catch your eye. The choices are almost limitless.

[@DecemberNames]

there is ex rolex AD worked in hawaii channel who said it best: people whom bought rolex watches wanted to look good infront of their friends. and i quote him.

[@David-yd6ur]

I doubt you did.

[@DecemberNames]

@@David-yd6ur The more you doubt the less you sleep the more obese you get.

[@David-yd6ur]

@@DecemberNames There is little point in taking the time to write a comment if you're going to write gibberish.

[@DecemberNames]

@@David-yd6ur There is no point in posting open ended unclear conclusions in the first place mate.

[@David-yd6ur]

​@@DecemberNames Again, I have no idea what you're talking about. Allow me to clarify; your original post was gibberish. I suggest that your 'quote' was anything but and that the issue is your inability to write clear and understandable English. Is that clearer?

[@martinboulden4388]

The world has moved on - Rolex is no longer the fashion accessory to own and flex. No one cares anymore.

[@2GoodLookin]

Love your content. 👏👏👏

[@BrendanBoswell]

Love your picture

[@ripsapollonia]

#mamacoo Literally the happiest place we girls are!

[@Anglo-Saxon4231]

Don’t understand why people who can afford these watches let themselves be made fools of by ADs playing them like a fiddle. Embarrassing if you ask me. In any other business money talks but yet you walk in to spend ludicrous money on something that is in reality worth a fraction of what you pay for it and they pull your pants down and make you their lap dog. It’s genuinely pathetic if you ask me. I love watches, had enough money at various points to buy pretty much whatever Rolex I’d like but I won’t do it until the market collapses and they get a slice of humble pie and treat paying customers with the respect we deserve. Thought about buying my grail which is a day date, asked at the AD, got the peasant treatment, left feeling angry and confused so I said fuck that and went and bought a nice new truck instead. 🖕Rolex

[@waltermaldonado7763]

Don’t buy watches. The watch market is dead 💀 📉👎

[@shapirolauderdale]

#amzwatch is your partner in young people’s fashion journey

[@user-wk6qd7yg1j]

#mamacoo is your partner in young people’s fashion journey