Fun way to learn 3 important UX Principles from Kinderjoy

[@pramitmajumdar9963]

Thank you Anudeep for this wonderful video and your simple and thorough explanation of how UX is implemented in Kinder Joy products. Please keep on making these eye opening videos for up and coming UX Designers like me.

[@harshkumar6040]

Your way of explaination is really good, Can you make a video explaining something like this for Information architecture vs Site map

[@UXAnudeepVLOGs]

Coming up tomorrow! Stay tuned!

[@kasyapnr7707]

UX from Kinder Joy....again thank you Anudeep for sharing the info

[@manojkumarsethu]

IKEA effect! Yeah I guessed it! I feel like hooked for the variable reward : As anudeep reveals about ux law behind the objects around us in every video 🎉

[@UXAnudeepVLOGs]

Haha the hooked principle behind the approach of learning! You figured out the secret 😅

[@adityachatterjee8839]

Is the egg shaped packaging the Trigger? A pivot from usual confectionary packaging? A philosophical question of what will the egg produce?(Variable reward?)

[@UXAnudeepVLOGs]

Haha that’s an interesting thought! And yes the egg shape definitely acts as a trigger. They are certainly aiming at Kinder Joy being reminded every time you see an egg.

[@smitasrivastava795]

This example made me think of the sales going on in the brand stores. If I apply the same model, then Trigger - would be the big banners placed outside the stores to let people know that they have a sale going on. Action - would be people getting intrigued and wanting to visit the store to check out the items on sale even though they had no intention of buying something in the first place. Variable Reward - can be the different % off on items (in the different aisles). If people think it is a good opportunity to buy something of quality at a discounted price, they might be motivated enough to buy it. Investment - would be people going and actually buying something from the store. am I right in thinking this way? Thank you for another great vlog :D

[@UXAnudeepVLOGs]

This definitely inspires me to go to a physical store and talk about how the experience can make us learn about CX of ecom products! Thank you for the tip!

[@ImaN8tcat]

Some amount of effort put into solving task increases reward expanentially. Not only you "gmabled" a car, you also need to arrange it, and you also get reward from that too, especially as a kid! >:3 Oh yeah, that is IKEA effect, now I know the name XD

[@kashish-kalra]

Anudeep you made me buy the kinder joy😂

[@SumanjaliGorental]

Hi Anudeep, inspired by the kinder joy product concept, I just thought of an product "Happy Meal (McDonald's)"🍔, there the packaging is designed to be visually bright, some happy meal boxes come with features like puzzles, games, on the packaging itself, so that children engaged even after the meal is finished and packaging makes it easy for children to open and handle their food without depending on us😄 can i know how much this concept related to hook model stages

[@UXAnudeepVLOGs]

Oh yes Sumanjali! That's a great example too!