Game Theory: Why YouTube Feels Boring

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Does KZbin feel boring right now? Does a lot of the content you're seeing across the platform feel repetitive? "I Went To EVERY Restaurant", "I Bought EVERY Item", "I Ate EVERY Burger". Notice a pattern? Where did this trend of "every" video come from and more importantly, how is it impacting you, the viewer? You're gonna wanna tune in to this one friends because we're gonna talk about EVERYthing wrong with these kinds of videos.
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#KZbin #MrBeast #GMM #Excess #KZbinTheory #Theory #GameTheory #Matpat

[@smosh]

Well said, MatPat! Maybe youtubers should try sketch comedy again :) -Ian

[@dominic74614]

NO WAY SMOSH BIG FAN

[@mustafaqazi1_yt]

first hi

[@heyitspaige.]

I love comedy videosssss

[@FlagsAreCool888]

YOOOOO ITS HIM

[@Quizzmet]

That would activate my neural pathways.

[@DarkXork]

One major issue I have with this modern KZbin is that even if you search for specific keywords they still only show the most trending results. It's so hard to find specific videos anymore.

[@viewbuster1979]

I think this is because they use the same algorithm for shorts as they do for their long video content. Since shorts pull all their videos into one queue, the first three or so videos will be an exact match, but then they seed in other videos so the hit of getting what you want stays fresh and you get that hit of Domaine as they seed out what you were looking for with more and more content in between to keep you on the queue as long as they can.

[@wercia4334]

It's even worse. First they show few most tranding then shows you GENARAL content that might interest you, totally not connected to what ou search. After little scrolling down you get to less popular results

[@aquaclouds8282]

I’ve noticed recently aswell whenever I wanna search something niché The first 2 videos are gonna be what I searched for and the rest would be something unrelated or I’ve already watched or got recommended to That’s when I noticed how much KZbin has really changed

[@TheBreadPirate]

This problem is real. I feel this.

[@bored_butter]

genuinely true, i searched for a csgo pro game and got a woman with personality stretching

[@saulgoodman5497]

tbh when markiplier does a "youtube trend" it somehow becomes so inexiplicably insane that it's way better than the actual trend

[@MbitaChizi]

Matpat inspires me, my parents said if I get 30k followers here They'd buy me a better camera for recording... begging u guys, literally begging .

[@RebornOfficialGaming]

@@MbitaChizi or get a job

[@Cappuccino_Rabbit]

Him playing a nsfw game just to prove Cory's point about KZbin moderation having bias towards certain big KZbinrs was one of the greatest things he ever did

[@madmannn9576]

@@MbitaChizi no. suffer

[@shakes.816]

​@@MbitaChiziyour like 25+ buy your own sh!t

[@lidular]

As someone who prefers long in depth video essays, I always get a bit sad when KZbin keeps promoting the opposite

[@TheGeneratedNarukami06]

Same, especially when it comes to never-ending clout chasers and clickbaiters who keeps put misleading titles.

[@novucriptor3954]

OMG YES SAME

[@urgloryboy]

exactly what i was thinking like emplemon or nexpo so many creators

[@Misoraaauninininiii.]

big same

[@alx_santos]

Well, this coment is sponsored by Nebula....

[@coltonk.3086]

This is why I primarily watch/listen to long-form video essays. I do it to protect my attention span from all of the span-destroying garbage, and to not destroy my mental health in the process.

[@ur_bestie_egg]

That’s great! After watching this video I really want to change and start doing that as well 🥲

[@MasusMoment]

I thought “shouldn’t this be a film theory video” but then I realized he uploaded it here cause he wants to inform everyone of this since this is his biggest outlet, Thanks Mat 👍

[@bang_lihat]

He often post youtube theories in this channel anyway. I think there's even a playlist for that where he discuss other youtube issues or issues on other platforms.

[@MbitaChizi]

Matpat inspires me, my parents said if I get 30k followers here They'd buy me a better camera for recording... begging u guys, literally begging .

[@Avruthlelbh]

That, and also it's the companies and KZbin channels "gamifying" the system, so it still applies to games, just not videogames.

[@SatoKure]

@@MbitaChizi To help you out, I reported your entire channel :)

[@Nightcaat]

Social media is basically just one massive MMORPG so

[@captainjimmy2306]

Finally, someone with merit covering this. Felt this way for a while.

[@ActualChrist]

fr like I thought I was going crazy

[@Magst3r1]

No

[@farisalsadig5914]

Bro you said the same reply on another comment

[@_KitKatKitty_]

Yea so do i

[@PossiblyCoolAnimations]

@IAmJustAPersonLolloh wow you’re two different kinds of bot

[@DudeWhoSaysDeez]

This is a needed perspective. All the shorts feel loud, rushed, and geared towards kids and their short attention spans. We need to support long-form content and show KZbin that chasing Tiktok isn't the way to go.

[@SirDylan23]

Fr

[@KenLieck]

If you click the x to remove the "shorts" shelf it says they won't return for a full 30 days. I would guess that YT is keeping tabs on that to see who wants them to drop their shorts. (Well, you know what I mean...)

[@daniellle4270]

@@KenLieck I just did that today🎉❤…&😂

[@runisa]

@@KenLieckhow ?

[@KenLieck]

@@runisa Unfortunately, it looks like the jerks have canceled that feature in the last few days since I pointed it out...

[@Official_Nigel_Simp]

You hit the nail on this video matpat. I've avoided the bigger KZbinrs lately and honestly have kept with my more niche content, I've also enjoyed more watching long KZbin videos, a video that's 30 minutes is more on the short side, but I've enjoyed alot of videos that reach 4 hours and feels better on my attention span

[@Karolinka15]

Same! I have KZbin playing while I work and I always choose videos that are 90+ minutes, usually some deep dives into a topic I have no knowledge about but I love the detail and passion these creators put into their videos lol

[@krisstopher8259]

yea, like history, science, interviews, architecture, politics...

[@CZsWorld]

I've definitely had conversations about how my Horror History videos may perform better when I use the words "Complete History" in the title. There could be other factors, but I wonder if this ties into the excess era stuff.

[@Demonmask-whatareyoulookingat]

I think it's a "tag". Youtubr has some kind of "tags" thing in their algorithm, if you put words on the description or title,it's more possible for it to be recommended I'm other videos with those tags

[@Wither246]

Oh, hi CZsWorld

[@GamblerSilver]

It’s more so because geeks like me who like listening to the history or lore of a game world is interesting and listening to complete timelines in order is cool because we can learn the before present and after of the story and then any of the extra stuff we find out like creatures and stuff we can listen to on the side once we are done

[@Lolaa505]

Personally, I find that using words like complete, whole, all, etc. removes all doubt that something might have been left out or is missing. All questions you have or you could potentially have will be adressed in that video and you'll feel like everything you need to know about that subject is there.

[@icouldntfindafunny5688]

I'll be honest I would rather turn on like 1 hour video about the complete history of something so that I feel like im getting all of the information possible, compared to just the history of movie series

[@prettyboredvids]

I’ve made it in a Game Theorists’ video @1:07, This is the best day of my life 😂 Awesome video guys!! 🙌🏻

[@aratismitry]

I love the bored man

[@prettyboredvids]

@@aratismitry LOL I appreciate ya, thanks Aratismitry! 🙏🏻

[@JakeTheMapper12]

​@@prettyboredvidsYou Should Have More Subs Now, Your Content Is Awesome

[@medic_guy]

Yooooo!!

[@KittyDaveman]

lucky

[@tntori5079]

I have followed this channel since 2015. I love that MatPat is not afraid to call out these kinda of things (recall the video game violence video or mobile game video). I love this because it lets me know that team theory cares about ppl and the content they put out.

[@TheGoldSmith]

Recently I’ve found myself watching content from 7-8 years ago because it just feels… homely? I’m not exactly sure how to put it, it might just be nostalgia, but it really does entertain me more than a lot of content that gets put out nowadays, probably because it didn’t feel as formulated as it all is now

[@nintenmax3DU]

The creators felt more like themselves.

[@GoofyAhhBoxy]

Because back then most KZbinrs probably didn’t realize the amount of success they could make on KZbin. So they instead made videos that didn’t feel as corporate and were just made to show the world what they did.

[@lunarskys2645]

That's exactly how I am on KZbin! Unless it's a video game live stream where the KZbinr needs to have lower energy to last that long, then the video's at least four years old. I always worried that I was living in the past, and should have no reason to hate new content as much as I do. Now knowing that avoiding "EVERY" videos because they make me feel worse about my life makes me feel like I'm making the right decision. Knowing really is half the battle. ...Now if only I'd get off KZbin more.

[@turdinatheprincess]

Yeah those times felt more special…

[@Karma-ej7gl]

Same

[@ventrillo9]

The problem I have with channels like Mr. Beast is that the pace for me is so quick that it overwhelms me and I get disconnected from the video. TheRadBrad or even Markiplier have built channels that keep a pace that is quick enough to not be boring nor fast that it hurts my head to process it

[@kimberlyyyyy44]

Exactly like how are you going to have a huge competition that costs you thousands to Millions of dollars and the whole video is only 10mins long.

[@notorioustori]

Love TheRadBrad!

[@MrSuperTeenGohan]

Agreed. But even Mark and the other "slow" KZbinrs can't fully escape the speed trend. They cut out a lot of the small few-second moments where nothing happens. It's subtle, but there's a lot of it.

[@reallyoriginalname1221]

God I haven't seen TheRadBrad in forever

[@internetstranger-]

mrbeast's audience includes a LOT of kids. ig that's why the pacing is extremely fast to keep their attention for as long as possible.

[@adainjarrio]

I have also found that a lot of Channels don't make actual content, they just make content about making content.

[@AlekeiCG]

I realized of this some years ago and that is why I don't watch Mr.Beast anymore. I realized I didn't want to be shown those things, avoid comparisons and focus on personal growth.

[@mugendaina3996]

NGL, I was thinking about getting off KZbin and social media because of the wealth overdrive. I'm starting my adult life and because of comparison I always felt like I'm a failure. This video helped me understand my problem. Thank you Mat!

[@trumanbadra8003]

its easy to become rich on the internet once you throw away your morals. it sucks social media always makes us compare ourselves to these soul sellers

[@JesseBellas]

Life tip: Don't forget, it's more expensive to live in the city.

[@117MasterSpartan]

U don’t have to compare yourself to them….

[@nedlyest]

Got to tech school, avoid college.

[@cow6irl699]

Same here, I had to stop creating videos because I just couldn't get myself in that hyperactive mindset. Seeing this, I'm glad I did. I'm slow paced. I dont like feeling rushed, and my videos don't feel like mine when I make them that way.

[@Cubed972]

This is super cool of matpat to put out. It's not going to help him or his creator buddies, it just feels like he truly cares about his audience. Fab job, matpat. You nailed this one.

[@typhoidfever549]

Completely agree, this really doesn’t help anyone around him but man it really is eye opening as a consumer

[@Niffunn]

​@@typhoidfever549reread his comment

[@morganseppy5180]

They sold the channel last year(?) so this is ironic.

[@beans00001]

fab job?

[@morganseppy5180]

@@beans00001 i assume s/he means "fabulous job"--a conpliment

[@TheEngineeringFamily]

If I may jump in for a second. YT pretty much banned these type of video for MFK content (made for kids). So at least there is that!

[@peynut]

As someone trying to become a KZbinr, this new era of KZbin is really hard to grow on. It feels like you have to be everything and anything just for some numbers. I honestly can't wait to see what's next for KZbin after this era passes.

[@scrittle]

The algorithm give-th, and the algorithm take-th. I've noticed getting in contact with larger creators is the most organic way to grow a channel, but it's a never-ending competition with trend-hopping grifters and media mills.

[@peynut]

@@scrittle Honestly the best way to explain it. 😭

[@jabber8227]

Man the fact that "every" videos can be viewed as just glorified Tiktok compilations kinda blew my mind. Like this weekend I found myself sucked into watching Keith eat Cheesecake Factory for the third week in a row on Try Guys and I was like "how did this become must watch content to me"? It really is that little dopamine hit that comes when he reacts to each menu item.

[@MbitaChizi]

Matpat nspires me, my parents said if I get 15k followers They'd buy me a better camera for

[@ianluk8855]

​@@MbitaChizino. Stop fishing for subs bot

[@ianluk8855]

Admittedly, I think part of the appeal of the Eat the Menu series is the fact that it's so dumb and absurd that it becomes funny. At least to me

[@LivPC]

When I watch 'eat the menu', I don't see the whole thing, I look for things that I either like or hate to compare my opinion with Keith (ie. "I really like x flavor of cheesecake, wonder what the Try Guys will say about it"), that's what makes it fun for me. But in general, I'm not the biggest fan of these "excessive videos", it's too much and there's no real apeal to me. I tend to stick to video essays and commentary videos, so this "excess trend" has less of an impact on the content that I watch.

[@thejulianleeshow]

Well… I hope this never happens to me, but I really don’t know 😂. I don’t even have TikTok.

[@crystal1211797]

This is exactly what I’ve been feeling lately. I’m addicted to KZbin but I’m so sick of it and the repetitive ideas

[@Stratl03]

The funniest thing is that this video is an example of this. There are already so many videos on this topic, we just all clicked on the theory video cause we like the brand and the algorithm fed it to us.

[@maenad1231]

We need a decent competitor. YT is basically a monopoly for user generated longform pre-recovered video content

[@ClaudetteVioletta]

@@maenad1231 the closest to a competitor of YT is Tiktok and well... yeah, it's not great

[@Andre-cc8ut]

I'd appreciate it if you'd listen to some of the records I've done. Ur honest thoughts on em would mean a lot. Thanks fam and have a great week 🙏🏾❤️‍🔥

[@s1nistr433]

​@@maenad1231It exists. It's called Odysee and does have a decent amount of users though not even close to KZbin

[@SpruceHouse]

I feel like matpat should have just "a theory channel" for random theories, I would watch that for sure.

[@PabloBudgaga-ui9gu]

Imagine conspiracy theory

[@liralen1116]

To a lesser extent, it's the same with illustrated entertainment. It was something that struck me as one of manga's (and webtoons nowadays) buggest asset to get you hooked : very short chapters with a cliffhanger eveery issue. Bound together in a volume, it's a whole lot of very close, regular, emotional punches. Would make sense that this sort of dopamine hook would work even better in video format.

[@cookiesandpudding8485]

Its so bad with webtoons and manga, I don’t keep up with any series weekly. I just let episodes/chapters pile up so i can just read the entire arc or so in 1-2 sittings

[@liralen1116]

@@cookiesandpudding8485 Yeah, I tend to jump from a few series to some others, so when I come back I have at least 3 chapters to read. Even better, some I forget and then I have 20 of them to catch up!

[@acrydencomic]

I actually don't know much about webtoon, myself. I was on a long hiatus and came back and it was the thing to do now, but when I went there I swear 90% of the covers and art looked the same. Or when I clicked on them most of the pages looked exactly the same. They could have been the same comic for all I knew. I started my comic in the early 2000's and not much has changed with it. It's seeing comments like yours that really make me want to just stick to my guns and keep doing what I'm doing, and realize that it doesn't look like a lot of the comics out now, and that's ok lol.

[@RedHeart-gt9xr]

It’s really funny because I literally never engage with that kind of content because it seems boring to me so I guess I managed to keep out of the pit lol

[@julieg25]

i don't typically interact with some videos like action vids because the thumbnails are the exact same lol

[@kellyrousseau3839]

It’s also funny recently KZbin turned off the recommended videos on the home page if you have watch history off. I already had watch history off and realized how much better I like KZbin when they’re not trying to shove random bs down my throat… just my subscriptions. So they did me a favor lol

[@damien991]

Same

[@TripleYagh]

I don't really have a recommended anymore since I use a web extension to keep me out of them

[@edge0fheaven690]

Same, glad it's not just me

[@katiehable9841]

It's nice to know that MatPat is always looking out for us with videos like these.

[@Iammshadowkiller]

he's kinda our internet dad that wakes us up every once a while

[@Da_biglm]

Bro 1.5k likes and only one comment (now 2)

[@MbitaChizi]

Matpat nspires me, my parents said if I get 15k followers They'd buy me a better camera for recording,, begging u guys, literally begging

[@shreyaverma8926]

@@MbitaChizi I got you bro

[@Andre-cc8ut]

I'd appreciate it if you'd listen to some of the records I've done. Ur honest thoughts on em would mean a lot. Thanks fam and have a great week 🙏🏾❤️‍🔥

[@Willow_fish]

I find this so fascinating since none of this stuff ever really interested me. I never watched Cribs, Real Housewives, these "I tried every" type shows. I always gravitated toward theory videos like MatPat's or SuperCarlinBrothers and science adjacent cooking or crafting shows like How To Cook That or Evan and Katelyn. No wonder my homepage never has my subbed youtubers on it anymore. I have to click into them to watch their stuff since the page is constantly trying to force me into watching stuff that doesn't interest me.

[@daphthedumbass]

I love How To Cook That, that’s a channel that my whole family happily watches together haha

[@toletroi333]

15:12 wild Joey,Pewd and Connor cameo

[@cpupyroheart5716]

ive been growing sick of these excess videos lately, probably because i feel assaulted by them constantly and just want something else. Ive been getting into actual stories and shows recently and it feels so refreshing

[@davudlinteanu8947]

Hold my beer

[@Agent_smith2]

​@@davudlinteanu8947 lol

[@kianschoeman6574]

I've never really been into excess videos More like videos in excess 3 hour long explanation of the metal gear timeline for example

[@Crioxzz]

Fr.

[@adityavardhanjain]

We are just getting older.

[@nycn1nja91]

After watching this video and reading the comments, I'm really glad I'm not the only one who feels like KZbin has become boring nowadays. I'll scroll the home page for several minutes sometimes trying to find something to watch. Not only is the algorithm becoming very formulaic, like MatPat said, but (and I don't know if anyone else is noticing this) I'm also getting recommended videos on topics that I don't even care about and have never watched a video on. I'm glad a big youtuber like Matpat is addressing it.

[@zetro_cloud]

Yeah that's true

[@jensenraylight8011]

if your youtube feeds became samey and boring, it's because you're boring, old, dry and grey. and can't accept anything new or different tbh, i can't relate to this at all, my feeds are diverse because i'm not only watch comedic, gossips, money gifting video and pushed everything else aside. your algorithm is the reflection of you, any insult that you throw to the algorithm, that insult applied to yourself as well.

[@le_tinybarrelbo1]

Yup. Luckily, I don't find the excessive content entertaining, but that makes finding something to watch pretty hard since most content just seems dull.

[@Real_DvD]

@@le_tinybarrelbo1honestly

[@Dustin_Frost]

Yeah, I outgrew "excess" when I was twelve and realized there was no point in making a burger bigger.

[@superlink2922]

I really, really REALLY miss the old internet

[@ArthurEKing8472]

Mildly curiously... I feel like I've pretty much almost completely avoided the VAST majority of this entire "Era of Excess"

[@theloreghost312]

The problem with the KZbin algorithm is it's specially designed to recommend stuff just like what you've already watched before. This means that it selects videos of the same category to that of the one you just watched, making it feel boring

[@RockinAfr0]

Exactly this! I fell for this trick a while ago: I enjoy watching things like Helluva Boss and Max0r and I enjoy react content. So what does KZbin do? Serve me up the same videos but in a reaction format, to the degree that I see the same video up to 5x in a single day. It's something I'm trying to become better in, but that is hard with ADHD and the KZbin algorythm stacked against you.

[@rivqyrabbani2757]

Turn off watch history and search history, or use anonymous since anonymous detached you from youre usual recommendation, thats the solution

[@reaperraider999]

I think YT actually just rolled out a new feature where it just plays a random video if you click the button. I havent tried it yet tho so idk if its still gonna tailor those random videos to you or not

[@frafred1]

I'd agree..if it worked like that for me. KZbin is determined to show me things that doesn't interest me instead of the type of content I actually watch 😑 so I just have to scroll and scroll.....and scroll...

[@Fembee]

​@@RockinAfr0max0r is peak

[@TimeBucks]

This is honestly one of your best videos

[@DipankarBasak-kz8eg]

Nice

[@ghazalafareed4733]

Hi

[@urdungburdung]

yes

[@zubairaslam402]

Great

[@kuchalagmotivationalvichar2044]

👍

[@user-nn1mf8lr2w]

My favourite thing about trend videos is that my feed looks nothing like what Matthew says it should, and I have no idea why

[@cubedude8690]

without matpat, it'll be even more boring... we'll miss you. But I'm also glad you'll get your well-deserved rest.

[@Corgi-Queen]

You are kind of making it sound like he’s dying 😭

[@TrixetYT]

W Matpat for talking about something most of us are worried about and the new era of KZbin.

[@Wertyber]

I miss the old KZbin

[@JPdraws_]

Stopped being a fan of Mr beast when he started the whole giving money away scheme

[@Sinsmoke_]

​@@Dont_Read_My_PictureI dont give a fuc😂

[@Himechinachae]

​@@JPdraws_you were a fan of mrbeast? Hahaha...

[@JPdraws_]

@@Himechinachae yea. Back when he made fun of peoples intros

[@killerkamstar5078]

I’ve felt this for a while. Whenever I see a face with a shocked expression in the thumbnail, or random numbers and arrows. It’s pretty much guaranteed to be nothing content. Or whenever it shows a preview in the beginning, I usually just skip or move on. Tiktokisms push me to ignore most of the videos I get recommended, because they’re all pretty much the same. I’m stuck watching old videos because they actually feel cared about.

[@Joshuamiller19570]

Mr Beast is pretty much the only person I watch that does that stuff, At least to the extreme extent you're talking about anyway lol, After-all even Matpat does similar Thumbnails every now and then xD

[@Mrstealth93]

Same. Any video where there`s even a small hint of something clickbaity, i immediately dont feel like watching it. Its got to be something that actually looks interesting and enjoyable to watch.

[@valentinvas6454]

Thankfully KZbin doesn't feel boring to me because I avoid all these typese of videos. After many years I realized what I like and about 80% of what I watch are channels I subscribed several years or at least several months ago.

[@user-yq9sg6wd1m]

You know. This video just sounds like a sign to his burnout on KZbin and his new retirement announcement. But hey, That’s just a theory.

[@Mr.House.Real.Estate]

i agree with this theory ja,

[@kinjapleb4228]

I think this is exactly what Jack was talking about when he said Mr. Beast was ruining KZbin.

[@dxdx6707]

Yeah definetly feels like it

[@kiratwo4u]

jack who?

[@ArchLimo]

@@kiratwo4u jack bigbutt

[@kinjapleb4228]

@@kiratwo4u Sean AKA Jackscepticete

[@kiratwo4u]

@@kinjapleb4228 wait jacksepticeye wouldn't say something like that bro. Sean's is a wholesome dude

[@nickcolman3599]

While the Eddy Burback and Ted Nivison restaurant vids fall into the formula technically I don’t remember them being fast paced or loaded with dopamine hits. Just 2 dudes going on a wild road trip and slowly going insane in the process and it was honestly such a breath of fresh air compared to everyone else’s excess content.

[@opendiscord8047]

just made a comment about this too lol. it was more about them than the restaurants.

[@thememe4u]

i'm guessing matpat hasn't seen those videos, i'm sure he wouldn't have included them otherwise

[@kiratwo4u]

for now

[@dee...]

Eddy's descent into insanity is what increased our dopamine levels

[@Shori948]

​@@thememe4uhe literally did a Food Theory on Rainforest Cafe because of that video, so I'm pretty sure he watched it

[@xJadeWolfxx]

I'd learned this roughly about myself years ago. When my mental health is poor there are just certain types of content I can't watch. It started with Nerdy Nummies ages ago for me, when I was really in the rough of it mentally the very curated life made it so much worse. I still find that, certain types of beautiful, aspirational content or creators seemingly (emphasis seemingly) living in places I'd love to live or the way I'd love to live can really messed me up. Sometimes it's fine, sometimes it's not. I've been trying to watch more thoughtful content when I can, or learn new things when I'm consuming videos through channels like this or even more educational. It's not perfect, but I agree that being aware of what you're watching and how it affects you is so important.

[@Anti-Aids]

Awesome video. It's really refreshing to see someone actually acknowledge that there is a serious problem with how our digital lives are be lived.

[@EnergyOfQi]

I Appreciate how matpat is bringing awareness of this towards his younger audience.. Big respect

[@kermyboi9012]

​@@Dont_Read_My_Pictureok

[@alix6xgorg839]

​@@Dont_Read_My_PictureI hope you stub your toe on the refrigerator door.

[@star_fru1tz]

@pray4mepls783 as an adhd person with a low attention span i can confirm

[@jackoplumkin6412]

​@@pray4mepls7832:00 mark*

[@jessj2530]

@@star_fru1tz Kinda an odd channel to be subscribed to of you can't pay attention.

[@leexcite2903]

What i find very goated about matpat is and his team, is that no matter how long its been, the theory channels has in some ways never changed *drastically* (compared to other channels) and still have consistent views and still keeps me hooked up even in this excess era.

[@Naev0w0]

Gametheory changed a lot. It used to actually focus on science and theories based in reality, rather than lore and meta content. Ffs (even the series that started his transformation, the FNAF lore series) started with actual real life connections. He was relating it to an actual crime committed at a mascot diner, rather than the in-game lore.

[@SonicEndouRed]

@@Naev0w0 say it louder

[@tridocao143]

ok

[@ptronic]

youtube is not rewarding quality anymore and it's all going downhill

[@reegirl5315]

I will say this sometimes when I watch these videos of real life or video games, my anxiety gets the better of me and I try to not watch it and watch something else but it never work. Unless I watch the last bit of the video which seem small to some but it has helped me breath completely and relax me which is the iconic "its just a theory, a game theory". I know this is odd to say this now but all the videos I watch from this channel brought me more joy and curiosity than I ever had in my life and im thankful for this channel. I will always watch main videos because my curiosity to know more is what I gained from this channel and I will always be curious to see more no matter how long the videos are. Sorry I made this long but I wanted to show my appreciation for this channel in a way I can.

[@loltwest9423]

This has been a subject that’s been talked about a lot recently, but only in the darkest corners of the internet. Glad to see it brought out into the light.

[@YayaFeiLong]

I think this video (perhaps unintentionally) also goes to show how tightly-curated the KZbin algorithm can make the recommended feed for its users' interests. I have literally never seen a single one of these videos in my recommended feed before

[@TheLordOfTheMysteries]

Exactly what I was thinking. Like I knew about these videos as I see them on my friend's homepage. But I have never been recommended a single one of these type of videos

[@sapphireshineauthor]

Same here, I haven't seen any "every" videos pop up on my feed naturally. I know of Mr.Beast, but never through KZbin.

[@TheLordOfTheMysteries]

@@sapphireshineauthor I have seen maybe 2 Mr. Beast videos, and ironically that was before he became popular(the video was about guns and shooting things and not his usual 'Money Flex'), then suddenly he became extremely popular and I was like wait I know that guy. It's kinda terrifying how you can just miss extremely popular things due to how extremely your recommendations are catered to you.

[@shiny_crystal]

the only ones ive seen them from are MrBeast and MrWhoseTheBoss

[@lastofthestarmakers]

You will now 😂

[@brettley2480]

I unironically want youtube to return to windows moviemaker garbage. Everything is so formulaic now that it's hard to find anything remotely new. Hopefully whatever trend is next breaks the cycle and we get back to interesting content

[@davidshiwlal9802]

I just hope it gets better because I find myself scrolling yt for 10+ minutes looking for something decent to watch. Five years ago I needed to barely scroll 30 seconds to find a decent unique video.

[@tnmblonewolf8799]

After this era ends we may find that type of content coming back

[@BrickTsar]

So true

[@LunaWitcherArt]

What you want is analog horror, sorry

[@DeathlyPhantom]

KZbin is full of interesting content, they just made it borderline impossible to find

[@upliftingexpressions3127]

Fun fact, your candy crush video is one of the first videos I watched of Game Theory, and got me hooked ever since! Glad to see an updated version

[@katiehaley2850]

I’m so glad I’m not someone who gets addicted to that type of content. Self awareness is key

[@xeldalachyrule]

Honestly, I’ve been saying to myself over the past few days “Wow, KZbin is getting really boring”. There’s just not much on KZbin that I want to watch that I haven’t already watched.

[@palemeadows]

Animation is fantastic and if you like anime reactions that are actually fun then Danny Motta! I may recommend gacha reactions, because you’re missing out if you don’t ! Essay videos can be nice to listen to in the background

[@soniaequihua3019]

Same, that's why I'm rewatching shows in Netflix haha

[@devofficialchannel]

Now, I just kinda watch animation memes and get it recommended to me.

[@nomoresaul]

Same but change days to years. The most interesting thing on KZbin is the comments. And that’s very sad.

[@SonicEndouRed]

@@palemeadows why would anyone that's not a complete loser what reaction "content" ?

[@amazinggamer6002]

Game theory will never be boring

[@TitanSpeakerman529]

Fr

[@fryingpanjim]

True

[@Bryce_the_Woomy_Boi]

Yup

[@NaiFarang]

yeah

[@casualpissmaker857]

Fr

[@Ghoster-zc4nj]

0:22 where's my 100 thousand dollars?

[@EspoirDuVide]

This is actually a super insightful video, especially for creators. I'd love to see a deep dive like this for gaming channels!

[@Blockiess]

I've been noticing this Mr.Beastification as I like to call it all over youtube. Everything is about how expensive or how much it is and I can't escape the cycle of watching it as youtube is making it harder to discover new things

[@abelstavrow]

Same, especially the more longer form nitty gritty lecture kind of content... e.g. how a E.M. pinball machine works🤩🔧 I've been calling it meta verse logic 😑 though Basically how many camos can we put in👥 how many boxs can we tick✅ Even if it subtracts from the quality of the content 〽️ Has long has it leaves more of a impression and gets that initial click 🤳... In the moment↪ Then is quickly forgotten due to not been actually meaningful... just a dopamine hijacking.🚮

[@__.-Kat-.__]

Ayy another Kairos fan

[@MaryoriCarrillo]

I actually started noticing that I was comparing and feeling depressed with this types of KZbin videos a couple months ago so I decided that I was just going to skip them. I now try to only watch other types of content that I like like psychology videos, the theorist videos and videos that I know don't trigger that feeling of sadness

[@lyfehaxandtrix3481]

I’d also recommend videos similar to psychology videos: educational content about random topics is always fun.

[@rachelthevoice]

Are we the same person? Cause I think like this too!!!! 😱

[@dariel312]

Educational Channels yes! Sci-Show, Veritasium, PBS-Terra, Steve Mould, ASAP Science, etc

[@Zuraneve]

I pretty much stick to educational, late night, cooking, and hobby videos, and if any of those veer into the "excess" category, I drop them. I no longer watch GMM or Josh Weisman, for example. Once a month, I tell KZbin to stop recommending Shorts to me.

[@nschep]

Educational videos is one of the great things of the Internet that are being hidden away. I've tried to do a better job of watching/listening to those than wasting hours on nonsense that I'll forget within a few days

[@Aizumixx]

This is the type of content as to why Matpat is one of the best KZbinr ever. Thank you and your teams work. As someone who always watch on KZbin, I truly appreciate you.

[@JayceWasHereMC]

What you said about telling a compelling narrative with characters etc is something that really really inspired me

[@DarkRevolution]

Disappointed we didn't get any Halloween easter eggs on this website today.

[@Dont_Read_My_Picture]

Don't read my name!!!

[@SonicGamerPrime]

MatPat you gotta see this! IT'S OWO

[@EEEEEEEE]

E‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎‎

[@Mothita]

@@Dont_Read_My_Pictureokay bro

[@StupidStuffIdkLol]

​@@Dont_Read_My_PictureOk...........................................

[@greengamerjd8361]

You absolutely nailed describing this era and why we watch these kinds of videos. I've genuinely felt that I could "experience" stuff I'll never actually get to experience when I watch an "Every" video

[@JustAGuyWhoLikesStuff.]

The fact I have basically no idea about the videos or creators cited in this video suggests to me my echo chamber is airtight.

[@JustMaxAsh]

That's also the problem for small creators, who don't have the money to do some extreme things

[@CyanideShock]

Thank you for making this video. I have felt it for so long now and I don't think I could have put it any better. I think a lot of viewers now are desperate for character development that eventually this compilation trend will create the next vlogging renaissance.

[@tamsynfox]

My partner wrote an essay about the phenomenon of 'power creep' in media. Like Marvel. The first iron man film was about a corporate takeover, the last film iron man was in was about trying to save half the universe. Things need to get bigger and bigger. It's super similar to this 'eating everything' kinda stuff.

[@xsaz9519]

This was always a thing for Marvel though. Even in the OG comics you would have spiderman going from saving the city to saving planets way before a 'power creep' in media existed

[@vgtgoat]

Question is, what happens after the end? Is there salvation, a return to simplicity?

[@Kingyundi]

I do genuinely miss early day KZbin lets plays and just creative exploits and yeah they’re out there still just feels like the thing that does well is this style

[@Rachj23]

Thank you MatPat for putting everything back into perspective. Just before watching this vid I was watching someone reviewing a luxurious 5 star hotel. Yes I got a bit of dopamine then towards the end I started to compare my life and feel bad about it. Thank you ❤

[@DMBLaan]

Makes me glad I'm one of the rare cases on YT who actively tries to avoid these kind of videos as much as i can.

[@terepi]

Keep doing it, I need to start lol

[@Freddy-ThatOneGuy]

Same here, recently been avoiding watching drama content 8 months ago, and when I look at excess era type of videos, I just scroll past it and instead of just watching something that isn't so clickbaity or content farmy like I DID STUFF, COMPLETE HISTORY OF CONDOMS, THE BEST SHOW YOU NEVER HEARD OF, etc. I can watch something neat, like chroma's music, Felix Colgrave's unique animations or something else.

[@LordWartog]

Gotta watch old videos now for me. I hate this type of video

[@justinfarischon7868]

I've never seen one of these videos. I guess the algorithm gave up on me.

[@tlpenguin3758]

Im the same, except I do it cuz the content hurts my eyes and ears and is just sensory overload

[@BalaDeSilver]

I had no idea that these "every" videos were a thing. I stopped watching Dangerously Funny and GreyStillPlays the moment they began escalating and these were pretty much the only channels I watched that had this kind of content, so I genuinely didn't know these were a thing lol I guess I am truly blessed by the algorithm, huh

[@mommaof456811]

Same

[@nrdcrimsoncam-vet1225]

greystillplays is just gta, its not a financial cost? It's just hours of suffering in challenge for comedic effect

[@8vivid894]

Dang, I didn’t realize dangerouslyfunny’s content has changed so much. I only really watched his stardew valley stuff

[@Era1113]

​@@nrdcrimsoncam-vet1225and hacked/modded versions of games that let him crank numbers up to ridiculous levels or cheat microtransactions. But actually, lots of the gta vids are as much about how much he's paying the map makers as the actual challenges themselves. He's the only yt'er I watch who does that kind of content and I certainly get tired of it. Then again, I generally prefer longform, slower paced content and get irritated if it's over-edited.

[@varadsalunkhe9008]

Same

[@darthvulture]

this is so spot on and you did it in such a nice way for all the youtubers mentioned. not a dig at them, but just stating the facts

[@fxn09here]

Your "hello internet" and "is just a theory....A GAME THEORY" is so iconic:)

[@TheGlamrockBand]

MatPat supplying us with the cold hard theories.

[@liam_mk]

@@Dont_Read_My_Pictureok

[@endcaps1917]

This ain't even a theory This is so real matpat should make a channel called hard fact

[@Jinxse-_-]

Wow, this really opened my mind. The fact we all probably notice this, but dont do anything about it is kinda scary but understandable. Thanks for the heads up MatPat

[@Resolver101]

@@Dont_Read_My_Pictureok I wont

[@russellshackleford6769]

It’s like the *Hunger Games, Catching Fire* “If we burn, you burn with us!” It’s a shame we won’t be getting much more of MatPat tho. Thank you Mathew Patrick, for all the great content. Thank you.

[@bhitttourrent6127]

Commodification strips creativity, flattening the landscape in a way that makes it harder to get a foothold or sincerely build.

[@danielloosjr396]

I actually tend to prefer longer videos to the point that I watch nearly no shorts on KZbin and would actually prefer a multi hour deep dive explaining something in detail. I also tend to randomly watch reviews just because I find them interesting. I do write, but that isn't why I find them interesting so much as I tend to find it interesting just to hear them talk.

[@tritamtran7264]

ok

[@iToons588]

I do that too 😅

[@iToons588]

I do that too 😅

[@fan4every1lol89]

With that said tho. Most of long form content nowadays still use the same fundamental editing style for short form content just the length is extended.

[@nschep]

I enjoy short form on tik tok, and KZbin for long form. I like both, and that's why there are different platforms. I hate YT trying to do shorts and almost never watch them.

[@Octorocker743]

I thankfully didn't get into channels like Mr. Beast as a kid, but my little cousins love him. I grew up first gen low income, but they're in a much better financial situation at their age than I was, so the difference in our views of what's worth buying or not is staggering. They lovingly call me a cheapskate but I don't think they quite realize how expensive things are getting, and I have to wonder if media has desensitized them to it

[@fantasticfr0g]

You bring up some fair points. Desensitization is something to consider depending on ones lifestyle/perspectives

[@rachelthevoice]

MatPat is the educational non-fast paced version of MR. Beast. Change my mind. Hahahaha.

[@markcrews8255]

This really is a terrific, very obviously researched and well put together video

[@ProducerJosh]

Glad to see a channel of this caliber talking about this ❤ maybe we will see a change in content to something a little less extreme 😂

[@Mystic-Aidan]

I was just discussing this a month or so ago. I was calling it “scale meta”, but era of excess also works. Genuinely hit the nail on the head. Thanks for calling this out. Though I will say one thing you kind of dodged, even though you were almost there, is the barrier of entry for small content creators. Like no average Joe can afford that massive team, so we can’t compete like it used to be. I’d say it’s a major issue that can’t easily be addressed, as it’s sadly too far gone.

[@notorioustori]

Interestingly enough, especially with traveling, the barrier of entry isn't as small as one would think. I solo travel on a pretty meager income and could easily create content for it. Since I'm already paying for it, any income I'd make from views just helps with more travel. Plus, creators have tax deductions that the rest of us don't have access to. Remember twinsthenewtrend created thousands upon thousands of subs just from exposing themselves to music they've never heard before in front of a camera. They're not MrBeast or Markeplier but the thing about YT is everyone doesn't have to be. Sure I sub to quite a few of these guys, but I mostly lean into other content dealing with news, history, science, geopolitics, sports, etc, by smaller creators with smaller or no creative teams. I think if YT is getting boring, then it's we the viewers that need to expand our own playlists, and not rely solely on YT recs. Unfortunately, younger kids don't really have that kind of idealism.

[@phoenixflambe3319]

At this point, I'm just creating for fun. I feel bad for many kids consuming content of this new era and not like Smosh's MK theme.

[@Xiuhcoatl_]

I have been around to remember when KZbin first launched. And back then it was fantastic because you never knew what gold mine of content you could stumble upon, and there were no ads. It was incredible, and we didnt have creators keep telling us about how their videos took so much money to make.. because the content made was made to entertain, be it the creator or the audience. And now I personally block every single big channel from showing up on my youtube feed. Every single generic big mouth face thumbnail channel even if I've never watched it before I instantly throw into the blacklist becauae I know exactly what content it's churning out. The younger generation doesn't realize how corporate KZbin is because they are spoonfed the most generic algorithm slop. It's a shame when I think back to what we used to have. Ads were what ruined KZbin. Once everyone wanted that monetization, we all lost.

[@danytalksmusic]

Well said

[@gwyngwyn_2416]

I wasn’t born when youtube was made and now I’m nearly an adult. Do with that info what you will

[@AzuriteRabbit]

I really miss the older days of KZbin where it felt easier to find new channels and videos, now everything generally speaking feels the same ... Even smaller creators who try to make content "like it used to be" or with passion seem to always be overshadowed by bigger creators who nail the algorithm or low effort content that goes viral

[@orikuraa]

it's not really because everyone wanted monetisation , but that youtube put monetisation over the creators

[@triliner254]

​@@gwyngwyn_24162007 baby?

[@ruiqi22]

This is kind of interesting to me bc I find most of those videos kind of boring. I’ve definitely noticed myself becoming more impatient and wanting to skip forward in movies, but I’m not sure why these videos that clearly grab other peoples’ attention don’t really appeal to me

[@likky1]

the thing is GMM's opening has been around for years now so it really shows they had a winning formula

[@spikergames4259]

The intro is something Matpat would definitely do if it meant getting one additional letter of lore.

[@AlukaXD]

I love these kind of videos but i also love the 1-3 hr long game documentarys on why the game is so fun etc

[@Chrisreedbeats]

Really enjoyed this and would enjoy more video essays on topics such as this. Thanks! 🙏🏾

[@dude.dans_]

To anyone who's looking for a new type of content to watch, there's always Animation 👉👈 😅

[@THE_EDGEDAY_WATCHER]

Love both of your work. Defeat the algorithm, by catering to its wants. Then, in about 10 years, it'll get tired. Love your short vids. Haha.

[@DespiSide]

I love your stuff! Keep it up!

[@stealthanimates]

Fr

[@itsalexclark]

Amen to that

[@rosyhvideo2587]

True that

[@tornic531]

You see, this is the exact reason I don’t watch any of those types of videos. I stick with let’s players, game streaming, horror stuff. Don’t get as many “TikTok moments” or big money things. Keeps me grounded

[@Dolat1984]

Same here

[@TeenPerspektiva]

Samee bruh

[@elylioney6390]

Wow, this compilation vid era of YT - it explains so much

[@OB.x]

It's really interesting, if you look at the patterns of "most replayed sections" of most 10 minute videos. the skils in replayed areas (which means more then just replayed, sometimes it's skipped to there, etc). Form alot of the same patterns. Hitting the highs and lows like a graph.

[@alexoxo1]

It’s just disappointing because the algorithm is changing and therefore so many BIG KZbinrs are just plummeting in views

[@Dont_Read_My_Picture]

Don't read my name!!!

[@annaplaysandsings]

@@Dont_Read_My_Picture ok.

[@EconomicsExplained]

Great video. We talked about big numbers before Mr Beast made it cool 😎

[@WindowsillC.D.]

Oh, for sure!

[@fakedungeonmaster5740]

never thought id see the day mr economics man here

[@tamthuong4048]

ok

[@CompactStar]

As a googologist, our field has been talking about big numbers since it was invented

[@HypnosisBear]

​@@CompactStarlegend!

[@Koamoments]

I have this issue but with learning interesting facts or trivia information, which is probably why I watch this channel so much.

[@user-wb2wf3hx8o]

It's something that's been a lot on my mind as well lately. Thank you for the great, insightful video!

[@mindwarp921]

I think this is why i gravitaded to Cinnamontoastken. He seems like an every man he doesn't make "every" videos just react videos his commentary on the videos are down to earth he's just a normal dude.

[@raeclark8085]

Omg I love ken he just feels like that cool uncle that has all the stories and info on drama while staying away from it

[@kiratwo4u]

he feels like your long lost father makes fun you

[@OtsoChotsobear]

His channel is one of the only channels I’ll watch anymore

[@Pugkin5405]

Not really. More the opposite

[@s.on.y]

Much respect for making us viewers aware of where KZbin is right now

[@Andre-cc8ut]

I'd appreciate it if you'd listen to some of the records I've done. Ur honest thoughts on em would mean a lot. Thanks fam and have a great week 🙏🏾❤️‍🔥

[@alexdoms5052]

I love how Matt is leaving with with pieces of decent advise for our well-being and wanting us to live for ourselves and be educated on it. Matt has always felt like a father figure in our community. Thank you for your last goodbyes and you will be missed

[@neowolf09]

This is why I love your content so much. Keep theorizing ❤

[@dudethedude1220]

I’ve been watching KZbin for 9 years at this point, and I never found KZbin to be boring. It takes a while before a new channel earns my sub, so I don’t attach to channels that easily, but I also don’t detach to channels that easily. I also keep record of the channels I’ve grown to love, so that way I could always revisit them and enjoy them. Maybe it’s my combination of nostalgia and stubbornness that allows me to continue to enjoy KZbin… Edit: 11 years actually. I remember when Gangnam Style exploded, and I even remember watching the Pokémon in Real Life Smosh video

[@neenah45]

@@Dont_Read_My_Picture ok

[@Temperans]

Yeah I think the issue is how you enjoy the content rather than the content itself.

[@pakuvang4775]

Ngl, same! I do the exact same thing as you do!