Inside Eleiko’s Insane Sweden Gym Equipment Headquarters!

[@GarageGymReviews]

FYI: We have an in-depth interview with myself and Eleiko CEO Erik Blomberg releasing soon where I ask extremely pointed questions on every topic you can imagine, including Heavy Mugs and competitors. Be on the lookout; I was both surprised and grateful they were willing to answer the questions I asked on camera. - Coop

[@backagain5216]

This high quality equipment makes my plastic covered cement weights and rickety sears bench press look bad! Seriously, I’ve been watching your channel for a couple of years now and I’m going to have my own garage gym. What’s your feelings on mutt bars? At first, I thought, “waste of money.” Now I think they would be great.

[@rwatkinsJSU]

Why to show off the mug. Guess I was a sucker and didn’t get the special link or preferential treatment. Just got lied to and jerked around by Eleiko. Not a good look to flaunt this in my opinion given the sketchy way it was handed by Eleiko.

[@Fartking_69]

so are they gonna re-release the mugs or what?!

[@rwatkinsJSU]

@@Fartking_69 Nah. Kicking loyal customers in the teeth by lying to them is just too much fun. An ordering process without preferential treatment where all participants have an equal chance of getting the mug is just a terrible idea.

[@benjaminbradley702]

@@rwatkinsJSU because they couldn't care less about non-millionaire home gym owners. I'm a little surprised (but I guess I shouldn't be) that GGR thought it wouldn't be offensive optics to their community (all of us home gym owners) to have Coop show off the Heavy Mug that they were likely guaranteed; there was undoubtedly enough noise made about the BS Eleiko Heavy Mug marketing stunt by the home gym community that GGR was/is most certainly aware of it.

[@TheChris403]

A few thoughts: 1. It's amazing how everyone you met in Sweden speaks perfect English. 2. I am shocked at how much of their stuff is made by hand. 3. All of their equipment is gorgeous. 4. They all seem like such nice people. This made me want to buy more of their stuff. One of my favorite videos, Coop.

[@MaxSoininen]

We get exposure to english in entertainment during our childhood and we have as much english in school as we do swedish. If not more. I learned my english earlier though playing runescape.

[@blob2092]

@@MaxSoininen so youre saying I don’t need to learn arabic to visit sweden? I do like to learn the local language, if only a few phrases, even if most people speak english

[@MaxSoininen]

@@blob2092 how original

[@somnia3423]

@@blob2092 have you ever been in sweden?

[@blob2092]

@@MaxSoininen Salami and Bacon

[@JJ-to6qu]

Fantastic! Also, major respect for Eleiko doing all the interviews, presentations, and tour in English.

[@nitrozx8635]

It's not as remarkable as you might think: ~90% of Sweden speaks English (vs. 83% of Canada and 96% of the U.S.)

[@fortnitetrashcan8308]

english is quite an easy language, i learned it by playing minecraft

[@frostfro1948]

I love how they put so much love into making the equipment. I also envy that you managed to get the mug, they look very fun

[@Donramapas]

U mug ppl are wierd😂

[@MIDTOWNE1]

I like the fact the COOP has and continues to lookout for the home gym community. Thanks COOP from Garage Gym Reviews!!!!

[@benjaminbradley702]

Like showing off their (likely personally reserved) Heavy Mug that the rest of us were denied after looking like fools, twice, trying to purchase a Heavy Mug during Eleiko's fraudulent "Heavy Mug" launches? Yeah, I feel really "looked out for."

[@bradbennett923]

Looking out for the home gym community would actually be calling out these fools who scam the home gym community. Not promoting them. It makes Coop look like a corporate sell out.

[@TheNeverbody]

The quality of Eleiko's products are insane. Also have that nordic 'maximum practicality, minimum, industrial looks'. Which I think also happens to be beautiful!

[@emilgilels]

Cool vid - always interesting to learn about how things are made. Shout out to Eleiko for being so hospitable, and thanks to Coop for going all the way to Sweden on our behalf. Coop Represents!

[@zfortyounce]

Definitely gives insight as to why Eleiko products are so damn expensive. Cool video.

[@CaptCanuck4444]

That was excellent, well done. Eleiko really feels like a small family business, and watching the processes one can see why their equipment is second to none in the world.

[@bigk2080]

12:08 she didn’t like that question 😢

[@seilogramp]

@@bigk2080 If it is due to the manufacturing process, then maybe Eleiko is only 99.99% perfect. But still better than anyone else.

[@Rok1900]

their prices are also second to none tbh

[@dumbbellpepin4441]

That's awesome to see you Coop in all these facilities ! I hope to see you in Canada soon to visit a smaller shop ;) David.

[@caseywedel1969]

I remember getting my 10 and 15 kilo plate pairs. They are beautiful to look at hold in person. But the care they put into shipping is off the charts. They were packed and wrapped like fabergé eggs. Expensive yes, but the quality and pride in their equipment gets my business.

[@anthonyskrillex6981]

Cooper boy! This must’ve been a dream come true for you. Very happy and proud of you. Thanks for everything you do and representing the home gym community.

[@austinrhatiganpt]

This was such a good video. That is a company who love what they do and thus do it extremely well. Thanks for getting in there and sharing it with us 🙏🏻

[@barrycnc]

Love the look behind the scene videos. This is one of my favs and I would definitely purchase quality gear like this if I could.

[@victorcastrellon4880]

Feels good to see so dedicated people. I feel proud when I buy products manufactures in the west. Yes they are more expensive but if I could afford them I proudly buy them

[@poweredbyeb]

COOP, just want to say thank you for representing us like that, and how cool was Sweden!!!!!!!!

[@timonix2]

Eleiko's is in basically all commercial gyms here. Didn't know they are swedish, but it makes sense that we use them

[@maximumsoftness7469]

MORE OF THIS CONTENT PLEASE! Another banger. Thanks Coop & team!

[@AnvilAirsoftTV]

They’ve got the racks and some with the cables and smith add-ons in the high performance section of the university gym I go to. Lovely things to use!

[@bochatube]

He could compile a full 2 hours documentary with all the footage plus his conference. And I would probably watch it😂😂

[@Freynightwalker]

Fantastic Coop, the video is awesome. It made me aspire to own Eleiko equipmet.

[@HughLeFitness]

Top of the line equipment and the price reflects that. Not something the typical home gym enthusiast would buy when there are so many alternatives these days.

[@bmstylee]

If I had the budget maybe.

[@aaronventling9641]

Nice job, Coop! I’m in the market for a squat rack and love the aesthetics of the Prestera series (half rack + dual pulleys), but not sold because of the lack of enough weight and proper seat for lat pull downs and low row. If Eleiko doesn’t fix this, Prime Fitness prodigy series has Eleiko Prestera beat, imo.

[@rdaffon23]

Phenomenal tour! reminded me of when Mr. Rogers visited the set of the Incredible Hulk. You gain appreciation from an inside tour like this (and The Hulk isn't real).

[@martystrasinger3801]

I remember that!

[@Jisdk82]

Such a great video. Thanks Coop!

[@matthewjohnson1643]

They have some of the best parts I have ever used!!!!!

[@DirtyBargzzz]

I would love to see the Rogue foundry process!!! kettlebells and deep dish plates are so cool!

[@mmmeeelllmmmeeelll]

Awesome video! Hopefully you will one day be able to upload a video of your talk that you gave them.

[@loadiam]

I love Eleiko and living in Sweden it is great I can support a Swedish company. You pay for quality and you get it, but nothing they make is on the "budget" price list. If you are lucky you can get some good deals when they have a seasonal sales or a warehouse clearance. Last time they had a massive warehouse clearance I got 525 lb in IPF KG competition plates for about $1200 USD. Better than buying gold...

[@BasementBrandon]

Looks like a great experience.

[@BSimpson-oh8mm]

Coop still hasn't taken his wife to Banff 😂. Bells of Steel HQ calling 😂🇨🇦

[@maxwellnichols9546]

Best video you’ve done yet

[@briankear8661]

Great video and such beautiful equipment! Will you be releasing any video of your presentation to Eleiko?

[@limestar9751]

The quality Eleiko is known for; this video just reinforces that.

[@tyleremilyquick4651]

Awesome video! Keep up the great work, Coop!

[@scoobtoober2975]

I need to say, please use safety glasses when touching c-clips. They can fly out fast. Nice looking factory, love me some robots. QC looks spot on.

[@nacyowen5714]

Coop looks bombed from that flight!

[@JimBianchi-d3j]

Great video Coop. I enjoy these type videos a lot. Also your celebrity gym visits. Keep up the great content!

[@Trainerds]

Awesome video!!!! I want EVERYTHING!

[@erikbeckius9231]

I love the Eleiko equipment that I own, feels like super quality and it may be on the expensive side BUT I know that if I sell it I will get a premium price back since everybody knows that it is a quality product from a legendary brand. A couple of years back I hade to sell some Eleiko equipment that I got on the secondhand market (moving to an apartment from house) and i sold it for more than I paid, I also sold some other equipment that was from other brands and on that I lost money, so after that I decided to always get Eleiko when I can.

[@johnmh9264]

That was a super cool video. Definitely enjoy this type of content!

[@ESforest]

Gorgeus handcrafted pieces made by a family-oriented healthy company with work-life balance and happy staff. Win!

[@woodymd1]

Does anybody else think the one guy is the Bob Ross of racks?

[@bentzerk4172]

We got does dumbbells at work, from 12-40kg. the diameter of the handle increase significantly from 32kg and above. Which make it hard form some ppl to do some exercises like DB rows and so on. I like em tho.

[@broggie123]

Must say there dumbbells and bars are great

[@stefanotorazzi4965]

Coop knows so much about equipment… he should start his own company

[@MoreSoNowThanEver]

The mug was literally the only Eleiko product I’d ever hoped to own. My whole gym is pretty much Rogue bodyweight stuff(wall mounted dip station,gymnastic rings, stall bars) paired with kettlebells/macebells and bands. If Eleiko was ever gonna get money from me or people like me that mug was the way to do it. Oh well. Pretty sure I already saw another company making them. I wanna see more everyday things get heavy.

[@benjaminbradley702]

I'll die on this hill: Eleiko gave the middle finger to the entire home gym community twice with their two fraudulent "Heavy Mug" marketing stunts, and I'll never spend another dime on Eleiko products. And GGR/Coop shamelessly flaunting their Heavy Mug--exceptionally tone deaf af.

[@Bajenalex]

Why are you so butthurt about an April Fools joke? They even have a website explaining that it was a joke and they ended up making it a limited edition product? @@benjaminbradley702

[@marvellstarks2434]

That was Awesome. All except the power rack without lat pull-down or a low row

[@josephstark4944]

Let’s go coop 🤘can’t think of a better representative for Home Gymdom

[@thedavenaugler]

Love these reviews! Thank you Coop!

[@Simon-zu2rb]

That's the lady who made my barbell!

[@LOLHICRONO]

Was gyming with my dad and he was talking about how Sweden had famous weights. I was like "prob a thing from the 80s..." but wow....didn't know they're still at it.

[@zkess02]

Hi Coop, love the video (and the channel as a whole)! Could you please review the new Major Lutie Lightning F35 Folding Power Rack? I know the quality of Major Lutie isn't the greatest, but I'm really intrigued with the ability of the post width to be adjusted to allow for wider cable flies as I can't stand doing flies with cables on normal power racks with widths of 47"/49". Thanks!

[@FLEXjs]

wow, wow, wow, wow, wow. Best video I've seen in a while. Lucky you and thanks.

[@Behgork]

very cool. great video!

[@psimuv]

Great video. Thanks.

[@JorgeMendoza-we4hy]

COOP! The people want to know (I want to know) will they be doing another release of the heavy mug?

[@martystrasinger3801]

Given the use of recycled tires for bumpers, is there a concern about rubber from different tire brands or models affecting the way the bumper handles? Not that I would expect anyone but Eleiko to consider that level of detail.

[@skoromny]

Wszystko robione w Szwecji 👍

[@FitnessSheriff]

Bill has his R&D team ripping this video and watchin back at 25% speed taking notes.

[@turnstyle6]

Weird comment here, but I wanted to see the mug. Lol, almost bought one. I think you could get away with a garage gym mug review. Super cool vid though. Hopefully more equipment company tours in the future.

[@julianarnold7992]

Eleiko Classic Seal Row Bench Link not working.

[@stephenfrost6801]

That looked like a good audience for your talk. Can you give us any idea about how they received you, or any feedback. A great video, as usual. Something different and interesting.

[@Garage_gym48]

Love these factory visits. Very eye opening. What was their response when u pushed the home gym agenda?

[@schmuckman9]

I would love to buy from them but the cost is so prohibitive, but the quality and care is awesome. The home buyer is probably not their main targeted audience

[@NigelBunt]

You should cover BLK BOX Northern Ireland who make some fantastic kit

[@dadbodforlife]

I tried so hard to get one of those mugs. Too bad they’re not making any more.

[@GVSanchez21]

EliteFTS would be cool to explore next.

[@uberaustin777]

Sooo sick. I bet you had a blast over there!

[@samyg2020]

I love how so many of them know who Coop is. Especially the lady who was surprised he’s never made his own barbell 😂 (honestly I am too)

[@bigk2080]

12:03 she didn’t like the question 😢

[@Julian-ex3yn]

3:20 They Took Our Jobs!!!!!!

[@50CalFitness]

Very cool

[@senorbautista6143]

Great video! I can only picture Gluck putting the bar together and thinking all kinds of innuendos 😅

[@gremo188]

Mega Equipment !

[@abharrison87]

Gotta love that everyone who works there is jacked 😂

[@fausch]

really love this type of content, would love to see a rogue factory tour

[@stevephla]

Impressive.

[@jacobhenderson5470]

Coop, great video man! I am a Territory Manager for Freemotion here in the Midwest. Would you and your team have any interest in visiting our headquarters in Utah? The Dual Cable Cross Lite and Cable Column would be great additions to home gym enthusiasts 🤟🏻

[@h2beezy2]

awesome

[@jassechan]

You have a HEAVY MUG? WOW!

[@mikefeir]

I wish I could afford Eleiko

[@amaterasu4186]

i watched the video with oscar first so when he showed up here i was like " oh hey look at that i know him" lol

[@bl8596]

How tall is the guy with the curly hair??

[@davidb1975a]

Nice!! You lucky S.O.B.

[@ak-zw8jv]

Damn so many people mad about the stupid mugs. Anyway everyone there seems like the nicest people ever.

[@yoothanamumme7091]

MARYLAND Terps!!

[@lucaskansu895]

Take a tour of the rouge hq

[@EricB03]

The MUG debacle. Eleiko screwed that up and never made it right. They do have great equipment no doubt but the company sucks at interwebs stuff

[@rwatkinsJSU]

I love how he shows it off. Throwing it in our faces. Some get links with “lithium” in the URL to ensure they get the mug. Others get screwed over. Guess he is of the special class and likes to show it off. Disgusting.

[@EricB03]

@@rwatkinsJSU yeah not classy at all. Good video but sad he did that and I am not even mad about not getting one. Eleiko just handled it VERY poorly and now Coop being that guy.

[@rwatkinsJSU]

@@EricB03Agree. The video is great. However, like you said, he is showing off. If it was done fairly, that would one thing. However, they jerked us around and Coop is flexing that he got one and the “little people” got kicked in the teeth. You hit the nail in the head - NOT CLASSY.

[@Alexandre1990zhao]

​@@EricB03Some chinese alibaba factory is making a copy of that.

[@smb_podcast]

If any one of you guys got one, you’d be showing it off and posting it all over your social media “Got my heavy mug!!” So stop. Literally so childish getting your panties in a bunch over something you’d also do.

[@dustinmartin5072]

Very cool vid Coop! What I’d give for one of those Öppen trap bars. Just not the asking price.

[@Donramapas]

Go to powerblock factory next please!

[@JoelClarkeMusic]

Very cool, lets go to Stray Dog!

[@Death_Strong]

Where’s the copy Abmat station??

[@lotusasturias]

A visit to Gungnir perhaps?

[@tomreiter9842]

Everyone is crying for a mug. I just want the chrome 45lb plates to return.

[@bradbennett923]

Both

[@petter5721]

The only gym equipment that last at my gym is made by Eleiko 👍🏻

[@johnroux8773]

Man I wish the eleiko mug release was more linear. Would've been a dream.

[@404mug]

It was only released to ppl with a special link. Others were allowed to think they had a chance, but really didn't. Real nice to have it thrown in our faces by Coop on the thumbnail. That will be remembered.

[@johnroux8773]

@@404mug Absolutely! It was for people who were signed up for the newsletter, which I did do, but even then the drop times were short and obscure and it sold out so quick quantity must have been minuscule :(

[@LittleMeatball]

Love my Eleiko competition bar but I'm surprised no one talks about their midget handles on the EVO dumbbells, they are only 5.1" long!

[@arkh1730]

why does a barbell that costs $20 to make cost 1.195 at your site ?

[@jangatang]

I may have to dump my life savings to buy barbells from Eleiko in hopes of getting my hands on that Coop handmade barbell.

[@diymasterTM]

I see problem, that "equipment nerds" at 11:14 doesn't really use their own products. If you don't use product, then is very difficult to find how make it better and where are those details to beat the competitors... And I am surprised how much hands work still have and how slow process it is.

[@kjbodyperformance]

The tall curly guy is strong as fuck. Went to uni with him to become a trainer a decade ago and after graduation he started working there so yes, he is definitely using it.

[@diymasterTM]

​@@kjbodyperformancethen great 👍💪🏻