Gary Vaynerchuk: Stop Storytelling Like it's 2007

Please note: This talk contains adult language.
About this presentation
In a world with Vine, Snapchat, and Twitter, how can creatives capture attention to make their voices heard?
In this 99U talk, best-selling author and founder of VaynerMedia, Gary Vaynerchuk breaks down how our work can cut through our current "A.D.D. Culture" - one where we binge-watch entire television seasons in one sitting and prefer texting to phone calls.
"We've gotten to a point where everything is on our time," says Vaynerchuk, "So why is everyone storytelling like it's 2007 in a 2014 world?" The best digital storytellers, he says, use the social media to "hook" audiences in for the deeper stuff. We should give, give again, and give some more before ever asking for anything from our community. "We have to start respecting the nuances of every platform."
Watch more videos here: www.99u.com/videos
0:39 no matter what you do, our job us to tell our story
1:44 storytelling in micro moments
4:05 storytelling on social
8:14 quality storytelling always wins
8:34 social networks = distribution
10:30 biggest asset: time
11:56 eyes and ears "attention is the only commodity"
12:58 "give, give, give, ask"
13:30 give people happy stories, make them laugh
14:51 we have to act human.
About Gary Vaynerchuk
Already considered a quintessential maven of modern-day marketing, Gary Vaynerchuk is the founder of VaynerMedia and is a New York Times and Wall Street Journal best-selling author as well as a self-trained wine and social media expert.
Gary has appeared on countless programs from Jimmy Fallon, Late Night with Conan O'Brien and Ellen to MSNBC, CNBC, CNN and NPR. He was also notably featured in Decanter Magazine's 2009 Power List which lists the 50 most influential people in wine. In 2009, Gary was named Innovator of the Year at Wine Enthusiast's Wine Star Awards as well as one of Askmen.com's 49 Most Influential Men of 2009.
Gary's ultimate goal is to own the New York Jets. Although his various businesses obviously play an enormous role in his life, he always puts his family first.
About 99U
The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.

[@ImprovingAbility]

He breathed in once in the beginning and on the out breath he delivered the entire speech

[@AlvinTimsOriginal]

***** my wife was talking about this the other day when I was watching your video. She was like, "Does he ever BREATHE? Good lawd..."

[@samsonogunshe]

***** I've watched this video at least 50 times.

[@khmerembasy]

I didnt even read the topic of the video... I see Gary V's name and i always trust his name enough to just fucking listen like gospel. Amazing stuff.

[@bugzynutz]

Quite a few people get turned off by his approach and his delivery but that's just his character, if you check out his channel and give him a listen, soon he will be your alarm clock to get up and hustle! He has brought out a hunger in me that sometimes goes dormant. Gary Vee is a beast!

[@johnverrier3325]

T

[@AlessandroCardano]

People nowadays get offended like they get payed for it! Literally, it took one 26 minute video from this guy to make me flip like a FUCKING pancake. Sunday, 12:11am and I'm on a break getting inspiration to keep working on my fucking dream. Rock on, sir!

[@dylannolan7454]

Amen

[@edgarosofernandez]

To be honest, I do not like the character. However, I started listening to the messages, and they have a lot of value.

[@Samanity]

his net worth is over 50 million $

[@n4naveen]

finally one guy who makes sense in my bullshit radar :p

[@aslofores236]

"Start Respecting the Context"...love it!

[@MarkPalladino]

Agreed!

[@truuguy]

My wife is the entrepreneur, not me! She got excited about this video and sent it to me in email. She does that a lot. As usual, when I clicked on it, the first thing I did was look to see how long it was. When I saw that it was a whole 16 minutes, I groaned! lol.. She assured me that she didn't expect me to listen to the whole thing, but she just thought the dude had great ideas. So, I began listening. I ended up listening the the entire 16:07 minutes! You know a guy is good when he can capture the interest of a person talking about a subject that, normally, the person has no interest in! lol Good stuff!

[@sanjeetsingh3854]

truuguy Just a tip: Use the speed functions in the settings, you can play the video in 1.25, 1.5 or 2X speed. BTW it may not work on all browsers for some reason, I think it's consistently an option in google chrome.

[@TrentKennelly]

6 years later and this is still ridiculously true.

[@TonyaODellFamishedWriter]

Refreshingly fresh nearly 2 yrs later

[@DavidPylyp]

What a great place we are in. Spend 15 minutes and Have coffee with Gary Vee. Watched this a number of times and there are nuggets of value here about he psychology of being in the moment. Thank you!

[@AlvinTimsOriginal]

I've watched this about 19 times and it never loses value. Learn to speak in the age we are living in. What worked 5, 4, 3, hell, even what worked in the last six months to capture an audience's attention, may not work RIGHT NOW. When it comes to building and captivating an audience, Gary is the master. Regardless of what you say Gary, I take notes on the things you say, lol.

[@tecnica-de-voz]

If you run an online business you need an email list, there are many good reasons for that, main one being that you own your qualified audience personal information, not FB. Platforms like FB were not originally built to grow businesses, not to say that you should not use them on the side, but e-mail still works like a work horse if you know how to use it and do not spam the heck out of your subscribers. That is why every major blogger or site ask you to sign up first thing when you visit their websites. A mailing list is extremely powerful.

[@JulianLloydMarketing]

+Ulises Calvo THANK YOU.

[@danidimitrov3826]

what about messenger marketing? it's 4-5x more effective than emails

[@jessprokop]

"We have to start respecting the context and the nuances of the room." If you want to create relationships with human beings, it's essential to approach every engagement with respect.

[@kaysha]

Just real and relevant... The difference between the books and the reality

[@bigshroomguybates1115]

Gary Vee is real

[@ChrisBrignall]

Some of the best, clear-cut, no BS advice on marketing and brand building. Wish I had found Gary earlier...

[@designthinkingwithgian]

Everybody is complaining about the cursing...I've got news for you folks: this is how people talk in New York. It's raw, it's honest, and to-the-point. And Gary embraces that as his brand DNA.

[@Digital.Done.Right.]

What I really took away from this all was the importance of context. I always try to compare what we are attempting in the digital space to that which one can get in the analogue (face-to-face) space. One cut fits all never worked in the local hardware store and doesn't work in the digital spaces.

[@thejonfedor]

GV is such a boss. "How about we listen instead of talk?" So good. GaryVee on stage is one of the most intense truth delivery mechanisms in existence.

[@PaulGraneck]

this is a good context for selling drugs for anxious people

[@CurtisWaltermire]

I love the frankness of this man. Very refreshing.

[@lutvieelmuhammad9978]

jl

[@rva]

well I love this guy. anyone else?.shit got real

[@RPezak07]

This was so good to listen to. It was recommended to me to watch this for one of my graphic design classes. I love his delivery, and I completely agree with his appraoch to social networks. Just like at the end when he said you act different according to the context of your envrinoment. And the way he says it, it doesn't mean you're being fake but you're adapting to engage with those around you. Took a lot of great notes, and can't wait to apply this to my own work.

[@theoutdoorreport]

This video was published 8 years ago and it is still 100% spot on!

[@Praveencapri]

His ideas, thoughts are revolutionary yet so much real and grounded; they seem crazy, but well matured, futuristic , and most importantly humanistic...and as always great speech Gary.

[@rva]

Praveen Kumar good sum up

[@bradtshortridge]

Im 99.8% sure that in 8 months or less my facebook news feed is going to be nothing but auto-playing videos. I don't even text anymore, i send video clips, and customers love it. (so do my kids).

[@Bl3zzz]

this guy is fucking OP

[@DougCrowe]

Sure, we all know Gary V. I bought his latest book (and loved it) not because of the great cover or his reputation, but because a friend recommended it…marketers psychology 101. "Get into the psychology of WHY someone is on a particular website" …genius and underutilized strategy.

[@ayofatoki1810]

Give. Give. Give. Ask. Big ups to Gary V. inspiring young hustlers worldwide...Keep teaching, we're listening.

[@CrystalFoth]

Just love Gary's talks - so inspiring!

[@nothanniballecktor9633]

This was the very first bit of Gary Vaynerchuk that I saw. Now, years later, I'm a huge garyvee fan.

[@tomjones2819]

Amazingly delivered speech! Full of energy and passion!

[@thelurkingpanda3605]

I love this guy

[@JuanCarlosPrada]

+Gary Vaynerchuk I didn't know who you were before watching this video. You definitely know your shit! I'm part of a digital team in a agency, and this will definitely help me and my coworkers in crafting more engaging, direct content. Thank you for sharing your thoughts with all of us!

[@thelurkingpanda3605]

+Gary Vaynerchuk Hey he replied!! Thank you! I love your energy and casual passion!

[@thelurkingpanda3605]

+Gary Vaynerchuk aaand checked out your channel and subscribed. :D

[@grimrist]

+Gary Vaynerchuk You're Fucking Brilliant. It's clear that your model for viewing the phenomenon electronic social interaction is profoundly different than inertial wisdom. The emphasis on "storytelling" as the noun you use to signify both the transaction taking place (as well as the transitive and transactional nature of the medium & paradigm) is significant and merits further reflection. Also you hit up the comments in a way that is not to be overlooked.

[@KedibonyeMalabogo]

"All the action is in the context" True statement! I get it now, without a great story you have no audience.

[@LuxuryKitchenBathExpress]

Gary is simply "Wicked Smart". Great job Gary!

[@jeffgonyea]

Gary - just watching this video again. THIS talk from 99U is epically relevant once again. It's now 2016 and people are just now telling stories like it's 2011... Would love to see you push this underlying message more! You rock, Gary!

[@TheEmpowermentCoach]

Quality storytelling always wins. Context IS everything! Thanks Gary!

[@jsemaan1]

Love his tonality and "realisms". It's much like my own style when I coach. I listen to Gary speak because he's able to get me caught up on the most important details of modern marketing very quickly...

[@Spinalcell]

like Gary V or not, he's got his finger on the pulse, worth a listen!!

[@SebBrantigan]

Gary V is the man! story telling has changed indeed...gotta go with the flow of the market, and if your market has low attention span you gotta cater for that...great vid!!

[@NicanorArrue]

Love this. Story telling is epicenter of success. This makes me think of how The Fresh Prince of Belair carried a creative story at the beginning of every episode that we never got sick of.

[@womenfluencer]

Forever a Gary V fan! Love this!!

[@deelorenz8710]

I've started documenting my journey, I'm so pumped to talk and build a community!

[@TheCsipakpeter]

I really like his way of presenting! I wish I could quote him in my paper on social media marketing but there is a fuck or shit in every sentence :D

[@JKGeary]

You sir have melted my face!!!!! Thank you for the flipping awesome content inside of my brain space.

[@danialteaches]

Energetic, enthusiastic, passionate- Gary knows how to deliver a captivating speech!

[@TlotloCecilBatsalelwang]

For the past few months, i have seen so many videos, but this is the best. thank you Gary

[@dustinjmiller]

So I was totally considering a email list until I saw this. Completely changing my strategy!

[@bluergr1990]

Here because of Full sail university creative presentation course Great video straight to point awesome presentation. 👏 👏 👏

[@isaacbetancourt8587]

Gary - I've been listening to a ton of your stuff online and I really like that you speak like a normal dude and that simplifies my thought process. Thanks for sharing your stories.

[@casaMN]

Ive watched a lot of garyvee and read two of his books... I think this is one of his best talks... blasting good vibes and logic

[@Hellotherecarrotkid]

Much love for you Gary

[@bigpapaJon]

Annnd - I just sent this to the rest of the team. Well done, Sir.

[@DinoGomezMarketing-Coaching]

Absolutely Epic!

[@ninjashhh8344]

this video was on point, wish I saw it 5 years ago, but it's a really good reminder right now

[@jedimiiz]

DAaaang. What a presentation. That was great!

[@edgarortiz1366]

Dang Just this morning I shared the same picture on twitter, linkedin, facebook and instagram

[@DeeWilliams]

That was an excellent video! Thank You!

[@martinregueiro3593]

Love your energy Gary!!

[@JeremyBoulerice]

I love this talk

[@fixmyfit]

This guy brings a lot of energy but not a whole lot of insight. Everything he said was just common sense. I kept waiting for some big revelation and it never came.

[@sigmawarrior.]

Each to their own. I took a whole lot of helpful information from this speech. I'm probably going to watch it 10 more times to have it ingrained in my mental. Thanks a lot Gary I'm on to bigger and better with your wisdom. Cheers

[@GerardGodin]

When something is taught well, it seems easy and common sense :)

[@JoeGelman]

"The best way to convince someone of something is to convince them it was their idea all along." -Joe Gelman

[@fixmyfit]

Joe Gelman Thanks for citing your quote properly Joe. Wow.

[@JoeGelman]

cinnamonpeeler I thought my sarcasm came across there. Maybe not. Anyways, that's a paraphrase of Socrates via Plato if you're after accuracy.

[@justapanda3449]

SPOT ON GARYYYY!!!!!!!!!!

[@DanielChohfi1]

Amazing!

[@TheZGALa]

Another great talk, Gary! Thanks again!

[@MaxicoKingdom]

I am really digging theses videos

[@SRoyalty]

Love your honesty and the courage to speak your truth. #Knowthyself 🙏💎❤👏👏👏

[@CPtheCreator]

This vid was freakin' awesome!!!

[@netmommy4]

Just one word: EPIC!!

[@be_yourbest_you3632]

Thanks GV!

[@unitailed]

I couldn't agree more. I shall be sending people a link to this while advising people about marketing and stuff. Thank you for sharing!

[@tpat5420]

no, not 40 tabs, we just use adblock.

[@melindamorgan85]

Wildly amazing and informative. Just found you because of your interview with Marie Forleo. In love with your thoughts. My whole problem in business was always what you are telling people to do now, we now have the platforms for it and now I'm going to use them the way you are saying to launch out my passion to the world. Thanks!

[@joshuacronin109]

Thanks Gary, this is great content

[@MarkoNikolicVLOGs]

So good!

[@KIMMePROMISEs]

Great talk! He was so real.

[@watsnick]

Great!

[@ErnestMilcinovic]

great talk..

[@simplewildlove9378]

This is great. I really enjoy your videos.

[@carldaviescom]

We all have the same hours in the day. It's up to us what we do with our time.

[@ImprovingAbility]

Rest all day, sleep all night, party never :)

[@GregCartercargan]

BOFA... Clear concise and valuable. KUDOS

[@brucebaker810]

14:00 Cut to the core of "content marketing", being a "go-giver", "give, give, give, ask", what some call "the Law of Reciprocity", etc. "A funny thing happens when you give people a fuckload of value up front. You guilt people into buying shit." That brings it home for me. Thanks Gary.

[@MelFinehout]

you're awesome.

[@colbydunn8764]

Really liking me some GaryVee! Keep em coming bud!

[@keyron4]

gems

[@patriciomora9663]

Great video!

[@vincenttavani6380]

This is terrifying. Our attention is now a commodity.

[@MK-ht1qs]

Abso - Lutely - GaryV. 🙌👌

[@BeatDownGhost619]

Best part @2:36 lol Raise your HANDS

[@jenchattentheeclecticbutte6307]

Great video!! I know GV hasn't read a lot of books, but this is all the same premise as Dale Carnegie's How to Win Friends & Influence People only with a lot of swear words ;) And I mean that in a good way.

[@mantasthinkbig6407]

This guy is so badass

[@squeddelbrax2379]

mind. blow'n. thank you gary :D

[@dylanmartinez2860]

This is amazing, this video contains the 2.0 era marketing

[@StefinMiami]

Fantastic Video! Very Informative! Fresh and Funny! I'm building a business and his approach is almost a complete opposite of most things I've been reading. Thank you. This resonates much better than the other stuff

[@rva]

Stef Lee good luck x

[@StefinMiami]

Rebecca Vocal Athlete Thank you! ALL the Best and Many Blessings

[@Aquellospleneros]

Still Have My Hand Up!!!

[@MasonThomas]

Is Gary wearing a Burberry polo?! Wow haha that’s nuts!

[@zakUSDedelman]

your effort is stardust..thanks #sagan

[@steffirose2227]

Hear, hear.

[@jessicaryan8847]

I love this. All about the story, have you read Tell to Win. ?

[@Nitinsinghsiwan]

I think this guy works for facebook or google. Btw i admire him. I also know that tvc is not as costly as they say.

[@ZiadElZarka]

he damn well knows how to give a speech

[@mchavez46]

Facts tell, stories sell.

[@kneckebro]

14:10 He gets it.