Faster Decisions Crush the Pursuit of Accuracy | Inside 4Ds

In this business consulting session, Gary meets with a group of business owners and takes questions around decision making, organic reach, how to hire people and plenty of others. Gary gives a great explanation at the beginning of how he values the speed of making decisions over how accurate the decisions are and towards the end he shares what he believes is one of the biggest vulnerabilities to every business. Be sure to check the comments for the timestamps of all the interesting moments... Enjoy!
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TIMESTAMPS:
0:45 - How do I decide how to spend my time
15:35 - What do I look for in top talent?
19:00 - How to address high turnover
23:18 - TikTok is Manhatten 1898
28:38 - What type of brand should you build?
30:40 - The two places you can win
33:00 - How to get the word out on business
37:30 - The only 2 things left are the product and how its communicated
40:30 - The #1 reason why people go out of business
44:45 - Addressing TikTok isn’t my demographic
51:00 - Equipment quality does not matter
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Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button ;)
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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[@garyvee]

TIMESTAMPS: 0:45 - How do I decide how to spend my time 15:35 - What do I look for in top talent? 19:00 - How to address high turnover 23:18 - TikTok is Manhatten 1898 28:38 - What type of brand should you build? 30:40 - The two places you can win 33:00 - How to get the word out on business 37:30 - The only 2 things left are the product and how its communicated 40:30 - The #1 reason why people go out of business 44:45 - Addressing TikTok isn’t my demographic 51:00 - Equipment quality does not matter

[@mitalhappiness]

GaryVee amazing

[@mitalhappiness]

Love this stuff❤️❤️❤️❤️

[@mitalhappiness]

GaryVee thank you for inspiring me for my new youtube channel

[@mitalhappiness]

GaryVee i am a big fan of you and looking forward to meet you in your dubai ❤️❤️❤️❤️

[@itsmeagnes8921]

Love you Gary you changed my life ❤️❤️

[@philwilson2587]

These 4d posts are business development gold... the fact that Gary posts here, free for wide view is one of the true gifts of modern times

[@Briae]

Seriously he is a mentor without paying for a mentor. Each video is basically a class

[@lvlstudios8476]

Phil Wilson truthfully speaking

[@StorybyDiego]

I am obsessed with them. I learn more here than in any other video he puts out.

[@tomcottar]

Story by Diego same. 100%, brother.

[@JonahKaylor]

When he said that you never really know what the right answer is and to just do everything you feel is right. That hit me hard.

[@StorybyDiego]

Doing the right thing is always the right thing Jonah! Keep moving forward.

[@JonahKaylor]

Story by Diego you’re so right man!

[@StorybyDiego]

Hey thanks a lot man! Cheers have a good week!

[@JonahKaylor]

Story by Diego you too man! Enjoy it !!

[@mrbrycethibodeau]

“Hiring is guessing, firing is knowing” So obvious and so true, but hard to articulate. Gary, your simplified language really hits the nail on the head!

[@newtubes2139]

Nice

[@bellarenee9170]

Well, could hiring be knowing too in some cases?

[@mrbrycethibodeau]

Bailey Renee i suppose, if you already know the person, but you still don’t know how well they will work for you.

[@bellarenee9170]

Bryce Thibodeau true to that sir 👏🏼

[@mrbrycethibodeau]

Jose Durazo dating apps have created an entire industry with that quote in mind. And banking on repeat customers. Haha

[@AdamDukes]

I stumbled upon Gary Vee in February of 2010. I am a Gary Vee OG!! He was the "gateway drug" to entrepreneurship, and has transformed my life. To top it off, I raise my kids differently because of the advice he's shared over the years. Forever grateful for he's shared. Truly blessed

[@SK.brando]

Adam - The Dadpreneur - Dukes 😳🔥

[@StorybyDiego]

2009 over here! AMAZING!! Cheers brother.

[@tristanstulce213]

When you constantly try to perfect things you end up not making anything, something I've learned is to just CREATE, that is the only way you will ever get better, if you constantly stress every bit and detail you will never put anything out and you'll forever be stuck in the same loop. Just create something!

[@marlenanobles6538]

Thanks#u

[@StorybyDiego]

Thank you so much for the comment Tristan I agree! Make and share make and share!

[@mcstoney3577]

well said, and always a good reminder. For me personally anyways.

[@EmpireOfRealEstate]

It is all about output. CREATE and put good energy out into the world. Create value DAILY and you will win. This is exactly what Gary does.

[@jaykinkd6068]

Tristan Stulce that’s not true. First off talking from his perspective his short term that speed wins. In other words he knows the top that own the nich are lays out and perfect already. Switching perspective. Yes speed wins against accuracy if both start at the same time. But with over time accuracy is going to take 1st place. He has concert but not the words to explain. Hire me ;)

[@Upsidestrength]

I’ve come back to those 4Ds SO many times now and ALWAYS get so much value out of them. It’s unreal. Gary is my spirit animal 🥰

[@unmiss-com]

The best way of scheduling your time is to prioritize your tasks. You can’t cover everything. Choose what is more important for you and what you can skip it. Don’t pay attention only for a job. All people need to have 2-3 hobbies in order to reload their mind. Don’t forget about your family. Find balance between job, hobbies, family and rest.

[@sterlthepearl1000]

"The secret to getting ahead is getting started." Mark Twain

[@steveantonioni]

Gary is always so fast with the response because he knows exactly what to say. It's crazy watching this guy work.

[@MikeBarron1]

Agreed!

[@LexaaaHeree]

"In order to keep credibility with your teammates, you have to acknowledge that you're wrong." Simply put but a real formula for genuine leadership.

[@InnerVisionStudios]

Love this behind the scenes look at your meetings my man. As always your advice is amazing.

[@surethebest]

It’s an awesome insight off how a successful business man actually does get the show going well. Who else have you ever heard these details from, besides family may be. Thank you Gary, Richard from Paris

[@LoveDarkChocolate]

"Just the doing is much more efficient than thinking about it.". This is the best thing that I heard for a long time.

[@StorybyDiego]

I agree. Stop dwelling on things and just GO!

[@brunolevi2661]

These 4ds are the best content from Gary. Hands down. The depth where he achieves about talking strategy is extremely valuable

[@shinecurious]

OH man hadn‘t listened to you for a very long time, I am soo thankful for you reminding me that it‘s just about finding courage to put myself out there, in the way that suits my character the most, and adjust while doing, and reaching out, that is actually what live does, the sun reaches out to the trees, the trees to the sun, because it’s valuable to them, yup it‘s time to do my thing, I bow to your heart, yours Casey

[@waddaheck]

3:33 The way Gary stares without blinking like an all-knowing Owl

[@SK.brando]

Classical Music Doodles 😂😂😂

[@bellarenee9170]

Concentration. I do that all the time. 😂

[@StorybyDiego]

LOL all knowing OWL who chews his nails all the time haha

[@19JDOG91]

Honestly, for the past year I've been struggling with choosing bodybuilding, advanced calisthenics, or both. I keep watching the speed videos to just get myself to decide. Not judging myself as you stated have really opened my eyes. I'm going with bodybuilding while keeping the calisthenics I love. I just love bodybuilding, and I've been wasting my time thinking too much. Thanks Gary!

[@beckyperry230]

I needed this video! I brought me so much clarity! Also you're so right. You said something like -just start doing and you'll figure it out on the way. From what has failed and what has succeeded. In so many ways . I just needed you to say it that way and it totally makes sense now

[@JujuGurgel]

This has to be the most valuable video EVER! Gary just threw so many golden nuggets at us, it's crazy how this is FREE! big thanks!!!!!!

[@CodySteckRealEstateVideos]

Gary is the man!!! So inspirational when it comes to marketing and branding. He’s been a huge inspiration in starting my channel here on YT. Thank you Gary!

[@ChrisPodcasting]

This is the best long form content online. The perfect background noise for getting work done. (Then you have to pause and go back when a gym is dropped. That’s how you know it’s good.)

[@ChicagoStyles23]

Gary really is changing how i market myself. Tik Tok really is real deal and i've never seen followers on any platform grow as rapidly as this app. Thanks Gary! I've realized IG is a sinking ship and my ass is ready by building a bigger boat

[@Briae]

Yasss!!! Tik Tok is amazing. Scariest, but one of the best choices I have made in the past few months!!! I have found posting 4 times a day on Tik Tok works best especially at night time

[@hetfan]

This is one of the best 4Ds in my opinion and it has the least clickbait title ever. :) loving it!!

[@TheWealthPrince]

I love teaching people about money, thank you Gary for inspiring me to start my channel and constantly produce content daily! I appreciate your videos!

[@TheWealthPrince]

Korasia - Hytale thanks for the info! That’s what I needed as I rarely get feedback to help me grow my channel. What would you advise or what are some things you can point out that I should look to change?

[@FixItOnTheWay]

I've only watched the first 13 minutes and it's solid gold. It also represents value that is very difficult to convey in an Instagram or Tick Tock post, or any other social media platform except KZbin. This is why KZbin rules. It allows Gary to really cook. KZbin is the only platform that reveals Gary's true nature and the true value of his content. The first 13 minutes reveal why most people think incorrectly and will never be good at entrepreneurship (myself included). Entrepreneurship isn't a teachable skill. You either have it or you don't. Well, I guess you could be a bad entrepreneur...it's probably better than none at all. However, the idea of learning through doing and using action as the catalyst for all decisions...is valuable. Even if you're an over-cautious over-thinker, the more you move in the direction of "active learning" "active strategy" "active anything." The better off you will be. I wonder if there could be a demand for a course or a Keynote where Gary specifically drills down on this particular issue. It's a core issue that controls all others. It's almost as if this one thing has to be addressed before you can address anything else. I think Gary could spend all his time here, on this aspect of human nature and bringing awareness to it, and make a lot of money doing it. It's the unlock and you never really master it, you just dance with it, so you will always need to drink from this well. That means it could be monetized indefinitely.

[@loganhanson8870]

Thank you so much. I loved reviewing and going over this content. I wrote a full page of notes and I'm starting right now to practice what I learned. Love this content

[@mezcalcasaalejandrodelaveg4898]

Thanks for sharing Gary! Thanks for motivating me everyday

[@StorybyDiego]

I Love love love Gary and his advice. I am FINALLY 100% listening. Posting 3 - 4 times a day on TikTok AND starting my podcast in January. 2020 is gonna be a KICK ASS YEAR!

[@ThomasGaretz]

....When you upload your first TikTok and it gets more views in 20 minutes than 90% of all the videos on your KZbin channel 🤯🤯🤯 GaryVee is G.O.A.T. 💯

[@matthiswelt6240]

what did you upload :)?

[@StorybyDiego]

I agree Thomas! I've been keeping thousands on likes on TikTok its AMAZING!

[@ThomasGaretz]

Story by Diego so dope!!

[@ThomasGaretz]

Matthis Welt been testing different things

[@DrAdnan]

I have a big problem trying to get everything perfect instead of just pushing out content

[@spaceforthesoul6286]

Maybe that's your talent

[@marlenanobles6538]

?

[@wealthconsciousness6725]

Adnan A it’s never perfect. Perfectionism gets in the way

[@mitchelljuchno9925]

Maybe you should be an editor if you enjoy perfecting content

[@Itsopvious]

Atleast you're self aware bro!

[@ChefLizette]

I treasure these 4DS episodes so much!!!!! Thank you G❤️👈🏼

[@jackisingleton8580]

Years ago I asked my mom, how she was able to work as much as she did. (She used to work around the clock.) She told me she didn’t think about it, she just did which is the same idea you just referenced. I adopted this philosophy, deleted the word tired from my vocabulary and now, when necessary, I can work circles around most people!

[@vtmiller]

Always worth a daily pause in the hustle too get some advice from Gary and then get back at it. Quick decisions right or wrong is soooooo true and needed - wish my clients and partners / investment venture peeps would get this. Going to spend time sharing and doing more myself. #valuerecieved

[@luk9339]

Video packed with absurdly more actionable items than usual! Congrats 4Ds team or video editor on the result here. Gary, please also encourage your team to edit out some of your more "I " moments that people have heard so often such as, "the reason why I win...". You are great, but your other "motivational" videos have so much of your personality already. You can make your 4D videos even more compact.

[@JackStanistreet]

Audio levels on point Gary! Appreciate it 💪🏼

[@GoalsAndCrows]

Thank you for enabling so many people to do what they love!. I have started my yt channel to help people become who they want to be by controling their habits. Thank you for the impact you had on my journey!

[@HalloCasa]

This is one of the most epic sessions ever!

[@PowerfulU]

Love the flow of these conversations

[@dewadebadon]

Daily Marathon Energy! Thank you Gary!

[@MRSamSlick100]

This is what I needed to hear! Maaaaan my inner voice curses just as much as Gary... Such a solid dude!

[@karlortenburg]

It's better to move (fast) than not to move at all. 37:07 "People hand us the business. That is how much top of the funnel brand we have." Brand is Everything

[@aaronhillsworld4230]

It is really true that speed with regard to trying things out and lack of judgment around your mistakes are 2 of the keys to being a successful entrepreneur.

[@nobswithsb]

Because of you’re free advice and knowledge I started my own podcast on KZbin about what I love ❤️

[@AdamG81]

Enjoyed this one Gary! Thanks 🙏

[@michaeljennings1380]

One of my favourite videos of Gary. So helpful. Speeds the key! 🔑

[@zoheirmai7156]

Talk about some serious and to the point stuff!!! U Rock Garyvee 🙏

[@camerongatlin9370]

This is fantastic!!! It doesn’t get any more clearer than this. Thanks GaryVee!!

[@JaredJacobsonLaw]

Wow! “In my prime of having done 20 years...in real crescendo of this model” classic 💥💥💥💣💣💣❤️❤️❤️

[@3polygons]

28:44 As an animator/ illustrator/ designer totally loved that bit (every freakin' single word of it. Could not have been said better). I was "suspecting" that with video hitting so hard in promotion and everything, animation should be liquid gold... Love to hear GaryVee confirming it.. and even more!. :) Lovely. Animation is a super hard craft to master, but is absolutely important that it survives, and as a marketing superpower it certainly will !!! Motivation to go back to my animation loved apps ! :) :) :) I moved to 3D and game art just because it did seem technology had killed 2D animation, just as I also thought it had killed traditionally drawn comic. Not the case in both matters, happily!. Today motion graphics is almost a must, those stylized illustration styles, animated have been thriving for a while, now in marketing and product explanation / presentation... And white board shorts for all sort of business matters... heck, those LOOK like animation, but are just a super clever usage of apps that take static illustrations and recreate them as if they were painted by a areal hand with a marker. And it looks GREAT while provided tons of minutes of content. It gets you hooked, no matter which boring matter is it talking about it, and the illustration does not even need to be detailed, just like what u'd do in a whiteboard, but of course, with pro skills in illustration. Freaking interesting times, I tell ya.

[@jwheaton60]

Love the content and free business advise in these 4ds

[@RobbieSko]

Wooo Team Cymatics! Thanks for turning me on to Gary! 🎙

[@SavingWithSayhee]

Thank you for your great EP. I will watch again morning traffic. I was wonder if you can come to ATL!

[@causemarketingindy]

13:50 time stamp - I’ve been wondering about Vayner’s live events. Watching what you’re doing, and I don’t see you doing events like Agent 2021, and I was curious what happened. Thanks for briefly touching on it. I’ll keep watching what you’re doing, and I’d like to hear you discuss Vayner’s live events moving forward.

[@thisisadebrown]

I do agree to a point, speed decisions are necessary when making accuracy… To do this you need experts in the role… But I am seeing was so many companies the lack of accuracy and the quick decision-making being there downfall… Not necessarily Short term, but in the long term for postage and brand value it can be disastrous unless you have this the right people making the quick decisions

[@morgancaptain5842]

Looking forward to see the animated Barkie Bark. lol. Great content as usual, so many gems. Cheers Gary

[@ibrahimal-khalaf8008]

wow, so much value!

[@philippebuch]

Trial and error is the key to success. The speed at which you do it determines how fast you'll succeed. Thank you for your inspiring content Gary! :D

[@markgacoka9704]

I can't believe this guy explained the fundamental problem for causal inference for 1 hour and I listened to all of it.

[@lonestarduncan2529]

Thank you for sharing your knowledge and wisdom. 💯

[@BehindTheMeans]

I’ve never watched an hour video on KZbin, here we go! Thanks Gary!

[@sebastienbourgaultlive]

Thanks you so much Gary VEEEEEE you’re the best 💎⭐️💎⭐️💎⭐️💎⭐️

[@edsjourneys3687]

Thank you for inspiring me to get up do it ...my channel Ed's Journeys is small but growing and you were a huge reason i decided to do it so thank you!!!

[@kavanaroy3484]

I can’t believe these are free. After watching all the content from ig I now understand the entire game

[@simoncutsem]

Gary: how much do you post on Tik Tok Drew: *posts once a week* "I post on Tik Tok once a day"

[@Briae]

Lmao 4 times a day is the trick! Or at least what has worked for me. That and posting at night and on the weekend mornings!

[@newtubes2139]

Therinju Enna Panna pora

[@unmiss-com]

Gary publishes 4 times a day. However, you need to find your own balance. ))

[@simoncutsem]

@@drewcymatics2379 you're right to do that! only love man

[@StorybyDiego]

LOL yikes calling him out haha

[@roganmei]

This is one of the best Gary Vee insight videos for sure.

[@hassanawan9405]

Okay now I am satisfied, 😂 I can waste 25% of my daytime easily! Gary I Love you.

[@TGREAT1]

0:01 I did before hearing from you... Still thank you..! Wwe belt on when going to college & everybody went crazy to take a selfie with me..!

[@newtubes2139]

Hai

[@Yaahboi52]

let's gooo Gary veeeee !!!!!

[@HighDesertReporter760]

That container of milk is distracting. I want to walk into that office, grab it and put it in a refrigerator. Awesome video.

[@nufsedsaynomore]

Milking the game 🥛💰

[@cyrillehurstel]

What about not drinking milk (not convenient for most genotypes anyway) ?

[@StorybyDiego]

haha hello from LA high desert peeps!

[@MikeBarron1]

Attention to detail is really helpful in this game!

[@CharisFauzi]

I love making cartoon and illustration. Gary, Thankyou for inspiring me to start my KZbin channel!

[@amcarbonaro]

I need to watch this one twice!

[@chris-palmer]

**GARY said " CRIPPLED BY OPPORTUNITY" - WHAT A GREAT BUMPER STICKER**

[@SteveRam]

SPEED IS THE GREATEST POWER 💪🏻 That’s why I’m trying to invest in real estate as FAST AS POSSIBLE!!!!

[@bellarenee9170]

RAM Real Estate Investing how do you start investing in real estate? I’m looking to start real estate classes soon..... but don’t have money to “invest”

[@SteveRam]

Bailey Renee that’s exactly what my entire channel is about. Check out my START HERE video 👍🏻

[@bellarenee9170]

RAM Real Estate Investing thanks!

[@Creative7inc]

That's a super interesting concept

[@DeedoubleyouBeats]

Factual information 💯💯💯

[@chysen]

I'm currently working on building a handmade luxury leather brand. The content in this video provided a lot of insight into branding, loved it!

[@Briae]

Goodluck!!!!

[@chysen]

@@Briae thank you!

[@benediktziesche]

Thanks for this great piece, i think it´s great to watch your videos... also not got your message yet, but going to get it in a few months

[@TonettaClay]

Soaking in information as I'm working at my desk. You can learn anything given your interest and motivation in doing so.

[@YoungCEOChrisACisneros]

Always with the Fire Content 🔥

[@StorybyDiego]

Young CEO ill check out your stuff! Keep moving forward!

[@YoungCEOChrisACisneros]

@@StorybyDiego Thanks Diego!

[@StorybyDiego]

NO problem have a great week!

[@RicardoPicena]

46:00 wow! That advice is the cream & the cherry

[@RicardoPicena]

The ten seconds after 46:00 .... to 46:10 As you grow your business you’ll need to know that 💯

[@Aquaus]

As a consumer, affordability, convenience, functionality, and design are a few of the things that I value the most.

[@RDMfitness]

Such a good video 2 years on would love to see a new one

[@marcoym5946]

Cymatics! 🔥

[@BariProductions]

11:15 ... holy fuck..... it makes sense now. You say to not to worry because t wastes time but it makes even more sense now because you are saying you can make more decisions in the process that might benefit you . I feel mind blown. It's simple but deep . Lol

[@TikTokForBusinessIsrael]

The glass joke was so awesome. SOML. HAHAHA

[@Supermannish93]

I'm learning IG & SC right now. I just created a LinkedIn account now I'm fend to download TikTok and follow your 5hrs in 30/60 days advice. So I create content and post snippets of valuable info, no sale pitching? Just plug my brand thru consistency?

[@allanimalremoval8927]

Hey Gary I’ve been listening to you lately. Here’s my take away. I cut my Aparment from 4K a month to $1800. I got rid of my shop that I never use and put all my equipment into a storage unit. Fired a secretary that was not performing and getting rid of a jet ski. These moves alone save me over $100k a year. Let me tell you that right now it hurts. Hopefully it pays off because at this moment it does not feel that way.

[@JAMbandful]

All Animal Removal invest that 100k in hiring people to market your business on all social media websites

[@yoandervmoney8041]

You NET win! Lol. Love it.

[@mikeosullivan3901]

A real big thing I respect .. I know that Gary would 100% fire someone if he didn't think they were right for the job. But as he said it would be the last thing he'd want to do. and you know he would handle it the way one should. That's not real, common these days. bottom line is he cares about people

[@Alphfirm]

Holy shit first question/answer was gold

[@johnpinheiro6211]

hey,PORTUGAL HERE!!! HOPE TO SEE YOU BACK , GARY🤣😊😉

[@thegabrieljulie]

4 Ds are fire

[@janec.kowalczyk5824]

As the old adage says..."Wise men learn from other's mistakes." @garyvee is at the point where he can #afford to pass on his success 👏👏😊❤

[@krystenme6841]

I need to learn not to beat myself so much. As an entrepeneur I feel responsible for everything happens to my crew and at times the weight of it crushes me. Anyway I Love the Chiefs reference !! Though they have a great offense, they should really work on their defence as well as once the other team gets over the 30 yards line it’s done.

[@PatrickCogen]

Thank you for the inspiration Gary! I started focusing on the quality of my content, and I've been happier and I'm starting to grow i just hit over 750 subs!! :)

[@Briae]

Congrats!

[@unmiss-com]

cool, man )

[@StorybyDiego]

That's amazing Patrick! Keep moving forward sir!

[@mcclozkey]

Love it🙌🙌🙌🙏🙏🙏

[@investtradesave9527]

GARY, THANK YOU FOR HELPING ME REALIZE HOW I NEED TO BE MAKING MEDIA. IM READY.

[@SaberKanwar]

This was great to watch. I definitely will work on speed vs. Pondering over what is the right action. Gary is right, thinking too much takes up mind space and is unproductive.

[@justdrewzin_d2r368]

11:30 into this and I have chills