Generate Value Selling Success: Capturing Innovation Value Through Customer Innovation

A sustained focus on value-based selling has long boosted the bottom-line profitability of the most innovative B2B organizations. Often, the competition will attempt to replicate this formula in an unfocused and unaligned manner, pursuing value-based pricing strategies that eventually succumb to buyer and sales pressure to discount.
Superior R&D and differentiation are no guarantees of commercial success. Capturing B2B value hinges on the ability of product, marketing, and sales teams to also establish a committed, collaborative dialogue with the customer that educates and motivates, achieving quantified proof of outcomes delivered and impact realized.
In this webinar, Todd Snelgrove shares a five-step value selling framework that delivers consistent results year after year, based on research and experiences working with the world’s highest-performing B2B companies.