Ranking 57 Watch Brands (BEST & WORST) - ft.

[@daygon128]

I just realized why Casio is not on this list. God Tier.

[@JustMeTalking]

Agreed. Casio MRG G-Shock. God Tier Also, where is Grand Seiko...

[@cmthekilla]

​@@JustMeTalkingGrand Seiko, also God Tier Gear 777

[@bdegrds]

Casio is cheap Chinese mass produced tech

[@daygon128]

@@bdegrds Japanese company. They make the toughest and most reliable watches in the world with their G Shock line. There is a reason military and law enforcement swear by them. I've had my original G Shock since 1998 and it's never had to be serviced whereas both my Rolex and Omega need serviced regularly. They aren't the flashiest or most luxurious watches, but they are the best value for dollar of any watch brand in history and that's not debatable.

[@mrkirkaldy6633]

I agree

[@phantomphotography7392]

Dropped the ball completely with purposely avoiding talking about Grand Seiko

[@johnshields3658]

Came to the comments to say the same!

[@TheRealBrook1968]

I agree. I am surprised that Citizen, the largest watchmaker by sales in the world, Timex and Casio were not mentioned, even if just for the low scores. Too much "the peoples'" watches?

[@TheMajortom75]

Completely agree!

[@mahadragon]

Maybe because it's not actually made by Seiko?

[@Btx_77-80]

You seriously ranked Nomos higher than Vacheron Constantin? I disagree with that.

[@MKGamingInvesting]

Value

[@oak6302]

Hes deranged

[@DuxEtRex]

Hipster ranking

[@johnmacintyre6231]

Vacheron #1 pieces of beauty

[@Sokidzone-jj8mv]

Nomos is great.

[@Yamayamauchiman]

A lot of unnecessary brands were discussed, but some important ones were left out. Grand Seiko, Habring², Raymond Weil, Christopher Ward, Christiaan Van der Klauw to name a few

[@dominicdemicco]

Throw Mido in there too

[@smokingiscool599]

Casio

[@nicolasp109]

Also Marathon and Sinn

[@madtommo9397]

You cannot get a accurate list, if its been done by watch snobs!

[@ilktomiproperties]

And especially Frank Muller

[@scsmith4604]

I wish Grand Seiko would have been discussed as well as Frederico's opinion of Orient for value. If you are a recent college grad who has no cash or just need an everyday watch that you do not care if it gets banged around then Orient is a great buy.

[@tongotongo3143]

Even rich watch enthusiasts wear Orient watches because they are cool and horologically significant.

[@ScotchOnyx]

Also weird how no mention of Frank Muller and Richard Mille

[@LeonDNumidia]

Grand Seiko keeps hiding awfully finished movements behind crystals with stamped motifs. They have beautiful watches like the Eichi II, but those are a exception. Lot of fuzz about nothing inside.

[@Meatbun]

I have two Orient(SEIKO) mechanical watches, the cheap Bambino line (about $140, edit: Looks like with inflation they are about $170 now) almost 10 years requiring zero maintenance and I get compliments all the time. They are nice subtle watches with leather bands if you don't want to go for the all jewelry look of a Rolex. I wear them at my white-collar job that is business casual or business formal when it comes to dress.

[@d.stiefel869]

Grand Seiko is for beta males and is below an F- which is why it wasn’t discussed.

[@kishanpurohit2145]

Enjoyed the video. It would have been interesting to have even discussed Breguet, Grand Seiko, Meistersinger. Breguet not there on the list was a shocker.

[@truthoverfacts9254]

I agree, Breguet not on the list, should be criminal. I kept thinking they hadn't gotten to them yet, and then the video ended with no mention.

[@SnazzyZubloids]

Easy A. It's Breguet, it can't be anything else.

[@grohomot]

Because Breguet is on the S

[@vannaeldwijk7075]

Totally 😢

[@DWilliam1]

Breguet not there shows what a joke this list is.

[@neil4701]

I think Longines and Tudor should have been a little higher. They're exceptionally good value and increasingly high quality in functional terms, as well as having distinctive and/or attractive aesthetics.

[@fontyyy]

If you're ranking Rolex "c" (and in the bigger picture that is fair) then Tudor, Longines and even Christopher Ward are c- or below, they have to be. Only Omega could complain, TBF, from a horology POV they kick Rolex from pillar to post but they need to sort out their marketing, stop copying Rolex!

[@neil4701]

@@fontyyy Rolex is B-/C+ on the chart. I think Tudor and Longines should have been on the next band down from that, i.e. C (so at least on par with Breitling and certainly above Tag Heuer, Tissot and Bell & Ross). But probably Rolex should have been B, same as Omega. I agree that from a horological innovation PoV Omega is way ahead of Rolex, but we aren't really told what the criteria are (in fact they seem to change depending on what brand he's talking about), and Rolex excel in other areas (although it should still be well below the top tiers). Another thing we aren't told is the relative weighting of historical achievements vs. modern offerings (or in terms of actual watches, contemporary vs. vintage). Longines especially should gain more points for its historical achievements. Basically, what's weirdest about the chart is that only Breitling is in the C band, when that band should have been used for several brands that are currently in the bands immediately below and above that. Oh, and Grand Seiko should have been A-/B+, with Seiko itself remaining in the B-/C+m band... ;-)

[@USASMR-o2c]

​@@neil4701the criteria is whatever is on the inventory of Delray watches... if you have a lot of omega to push and few rolex in your inventory, you will also rank omega and nomos over rolex...

[@fontyyy]

@@neil4701 Grand Seiko? F- at best.

[@neil4701]

@@fontyyy What a strange comment.

[@Hildigis]

Nice! And I am looking forward to part 2: Casio, Citizen, Certina, Orient,...

[@xyzabc7694]

I'm sure they won't be touching these brands! The focus is more on the high end brands not value brands

[@heycidskyja4668]

The channel focuses on up-market brands - certainly no Casio, Orient, Vostok etc.

[@staceygram5555]

​@@heycidskyja4668 You must not have watched the video yet...

[@robertberes4414]

Casio is God tier. They didn’t have a rank high enough on the scale.

[@staceygram5555]

@@chiefeugene Marathon is Canadian... And the watches are built in Switzerland.

[@Linusgump]

As an owner of two Tissot watches I really hoped you would have rated them higher, but as I think about the problems I’ve had with both of them I think your score is fair. But, a major point in their favor, when I sent my first one in for service earlier this year, they sent me back my original watch and a brand new version of the same model because parts for my older watch are no longer being made. So that’s cool that they just gave me a new watch.

[@tongotongo3143]

He is snob and very biased.

[@scsmith4604]

I agree. Tissot watches are nice. Wear whatever you want and do not worry about what other people think.

[@michaelriera6277]

Tissot offers tremendous quality to price ratio.

[@thegorn]

Tissot is garbage. Very poor quality control.

[@tongotongo3143]

Tissot is outstanding quality control and while the brand in a lowest part of Swiss watch “hierarchy pyramid”, but still highly respectable and belongs to the strongest watch family in the world.

[@springinfialta106]

Frederique Constant deserved a mention (and not just as the owner of Alpina.) They have that completely new one-piece movement that is horologically important. I would stay away from their gold-plated watches, but their steel watches have classically good looks.

[@robertsmithpresents]

I agree. Their world timer manufacture is terrific.

[@Sumerdini]

Frederic Constant should be "B minus" IMO...

[@jamesbyles7070]

Got to admit that I have never agreed more with a watch ranking than this. Thanks Federico. For all those bemoaning why this or that brand is missing, nowhere does it claim to be a comprehensive list - just 57 watch brands.

[@chadyrizkallah6242]

Can't take anyone who ranks Nomos and Van Cleef higher than Rolex, Vacheron Constatin, and FP Journe seriously. He ranks some watches based on customer service, others based on craftsmanship. Without Rolex (Whether it's history or craftsmanship), we won't be talking about watches in general the same as we are today. While Van Cleef... Please.

[@DecemberNames]

I just wanted to take a moment to say how amazing your video was! I was really impressed with the quality of the footage, the editing, and the overall presentation. You did a great job of explaining the topic in a clear and concise way, and I learned a lot from watching your video. I also really appreciated the way you made the video engaging and entertaining. You kept my attention throughout the entire video, and I never felt bored or lost. I would definitely recommend your video to anyone who is interested in learning more about the video.

[@dons7622]

Did I miss a comment on Breguet? I know they may have fallen from your grace being owned by Swatch, but don't they have craft and quality and history to place well, and be significant? Their guilloche' is special. Grand Seiko spring drive- also significant, and no mention in the Seiko section.

[@urosjovanovic3142]

Grand Seiko? Casio? Orient? Festina? Citizen? (people also mentioned Breguet) I would love to hear his opinion on these, too.

[@maximilianmaier3950]

These are definitely the wrong guys to rank brands like Orient, Citizen, Festina or Casio, because the was a lot of watch snobbery in this ranking. Like this is the first time I heard someone say that Seiko builds inexpensive bad watches, while most of the watch community would say that even the cheaper Seikos are pretty good watches for their price. All in all this was a very opinionated ranking with some brands being knocked down for their more affordable watches, like it was only based on the overall quality of the watches and not value for money, but then TUDOR is ranked above Rolex.

[@-Derp-]

For sure, Orient are beasts of a watch. I have 3 for travel beaters. Cant rate them highly enough. Price aside, they proudly box in the C tier I think.

[@urosjovanovic3142]

@@-Derp- Bambino is an absolute beauty!

[@-Derp-]

@@urosjovanovic3142 Fo sho. I have Kamasu, Mako, Kanno, they are great.

[@rodrigozauli6573]

Jacob & co?

[@corgi_leonberger7233]

What no Breguet! That's how under the radar and overlooked this brand is and surprised Grand Seiko wasn't too.

[@loxxrider]

That was my first thought as well. I was really hoping to see where Breguet ended up.

[@superpeluso1]

Well he mostly talks about tacky fashion can’t spect much. breguet is at top . Especially the 5157 🤔 getting one soon

[@DWilliam1]

I own Breguet and it’s not just they are under the radar…it’s that these guys know very little about watches.

[@soerren5393]

the young man to the left needs some education. Sad ducumentation

[@eviloverlordsean]

You guys need to do a sequel on more brands! But, much more than that, it's fun just listening to experts talk about this stuff.

[@Crazy_Joe_Davola]

Ranking the "best" watch is like ranking the "best" car. It all depends: Most luxurious? Most ruggedly reliable? Best value for money? Best value retention? Most accurate? Most innovative? Easiest to repair? Best combination of these attributes? You cannot increase one attribute without taking away from some other attribute.

[@Johnny3514]

As some of you already mentioned, how can they keep Glashütte Original, Grand Seiko and Breguet out…?

[@c.san.8751]

Even makes like Orient and Citizen.

[@stonec2166]

No Breguet, did I miss something? I’ve actually have received excellent customer service from Cartier, that said I deal directly with my local Boutique.

[@bicoalmalek8544]

you forgot to mention the prestigious Breguet. it should be at least A-

[@denovemportem]

And Franck Muller.

[@carlospagi]

You are so luky to have such a gentleman as Fed on your channel. I don't normally like these 'ranking watches' type of show but if anyone's going to do it you chose the right man. Great video, thanks very much indeed.

[@Vano233]

Blancpain went out of business for 100 years and reappeared on 80s. Suuure, right

[@bekind1784]

My ranking matched Fed ‘s assessment on every brand. I was was shocked but our assessment were basically exactly the same. Great content and format on this one.

[@langstondah5219]

Nomos above a Vacheron? That means you don't know watches either!!! 😅😅😅😅😅😅😅😅😅😅😅😅 FBA/B1

[@susfu4988]

I’d give this ranking a solid D. No Grand Seiko and no Credor pulled the grade down considerably.

[@shukeelc5177]

To be fair he did say makes some of the best watches in the world. I'd be certain he was referring Grand Seiko even though he didn't specify

[@rl7487]

I think when he said seiko makes some of the best watches in the world he might have been including grand seiko

[@billbrown4745]

Most people in the US have never seen a Credor, or know what one is. I have and they are not my cup of tea.

[@otterlyfresh2886]

Oris deserves higher for their bronze work alone. It's unmatched in the industry. I know it's a niche thing because bronze isn't popular, but they destroy the competition with their metallurgy.

[@bdegrds]

No, oris is good but they are entry luxury don't make them out to be something they aren't. Oris only uses grade 2 titanium. Rolex uses their own foundry. Blancpain uses grade 23 titanium etc

[@MUF1000]

Nice list. I was a little disappointed that Breguet did not appear, but then again I may have missed it.

[@juniortoledo8088]

Breguet, an -A, just because they are underrated. Top notch Horology.

[@007EnglishAcademy]

Breguet are a class above the rubbish in this list

[@phillipsugwas]

Who has been watching those adverts. Rather buy a Steinhart than a rolex. V for value. Rolex are tractors.

[@Blackeye69793]

Raffael is pronouncing all names in french 😀 making him an ultimate hidden peasant.

[@gallicwarrior6548]

he pronounces them the correct way...

[@Blackeye69793]

Of course he doesnt

[@mohv_07]

Gosh someone talked about it!! He is all wrong in pronouncing

[@teenoso4069]

Raffael's Chopard comments was a kick in the Allinson nuts

[@craft-o-matic399]

Allison?

[@craft-o-matic399]

Are you referring to Mr. Chatterbox Pretentious?

[@craft-o-matic399]

​@@EWaugh1That's what I thought. I'm with Raphael!

[@CZRiverStyx]

Thank you very much for collaborating on this video. I can tell you from experience, the appraisal of Hamilton watches was dead on. I bought the Khaki automatic field watch around 5 years ago and it has been an excellent introduction to mechanical Swiss watches. I have had no issues and CS has been good.

[@michaellupu2080]

No Grand Seiko or Breguet? What an oversight, considering you "ranked" a brand both never heard about. The whole format of this video is curious, seeing how Raphael is so clueless and all he relates his is general impression based on very little.

[@stalkin]

Also forgot to mention Citizen, Orient, and Jacob & Co

[@stalkin]

oh and of course Casio

[@michaellupu2080]

@@stalkin well, brands like Casio might not fit the profile of this channel, but Grand Seiko and for sure Bregurt should have been on the list. It doesn't really matter in the great scheme of things, it's just a major, surprising oversight.

[@mdo5121]

Brequet yes

[@d.stiefel869]

That’s because Grand Seiko is below an F- so it doesn’t fit on the list.

[@ondraklusacek3973]

With all due respect, ranking Vacheron as C+ is completely insane

[@TheRahewitt]

Sorry. Love the channel but NO Casio NO Richard Mille And several others… Needs to be modernised how on EARTH did vincero come into this … but not CASIO/RM?

[@rmohan137]

Excellent video ..very useful insights and arriculation ...love the knowledge and analytics in the video by both gentlemen

[@better_together-w4m]

What a fun episode. Ironically, Rolex has some of the most reliable and robust pieces on your list.

[@theaussiewhinger]

I'm not a Blancpain fan by any means but I'm quite surprised at Federico's comment about it being a brand that was defunct for a hundred years before being resurrected. That's not at all what happened.

[@dado380]

Basically yes, defunct cash grab- we the first diver story!!

[@nintendokings]

The Fifty Fathoms is truly iconic, but mainly the 50s/60s ones. BP ‘died’ twice, and is now just a shell run by Swatch as a fancy garish brand positioned above Omega…imo.

[@bdegrds]

​​@@nintendokingsswatch also owns omega and breguet, this doesn't take away from the brands themselves, that thinking is very much internet troll speak. Blancpain is still one of the finest watchmakers in the game, of course over an almost 200 year history it's going to change hands

[@bdegrds]

​@@dado380blancpain is more than just first diver

[@NathanieI87]

Very interesting! I knew Lange & Söhne would be on A. Sadly you forgot about Glashütte Original and Union Glashütte. They are the small leftover companies that have been rebuilt after the German reunification in 1990. I visited both companies a few years ago. They still make world class watches on the level of Lange & Söhne and NOMOS

[@herbtube7824]

Glashütte Original produces great watches, but they are nowhere near A. Lange & Söhne…

[@scsmith4604]

Nomos yes, Söhne no.

[@ScotchOnyx]

Totally agree, weird how Nomos is mentioned on this list but no GO and UG. Spectacular German craftmanship. Glashuette Original is good value and the swatch group has recently done some good marketing push for them. The panomaticlunar is a very iconic series. I do agree with comments, it's far from A. Lange & Sohne quality.

[@Rudypoo42]

Any opinion of Sinn? I own a 556 and it has been my most worn time piece.

[@phillipsugwas]

Lange & Söhne. Simply brilliant quality

[@Nomosglashuette_official]

Thanks for the feature!

[@EricMiller]

Very good overview I like the breadth of brands covered. I don't agree with all your rankings but you have great color on them! Thanks!!

[@daps1213]

Very enlightening discussion. One of the best I hav seen. Currently on an IWC working my way to a Patek. Need to work harder and smarter 😊

[@jean-michelwins2858]

Didn't you forget Grand Seiko? It is not the same as Seiko.

[@AntPDC]

Christopher Ward deserves a place in this rundown, especially given the presence of "fashion watches" on the list, such as Armani.

[@thegorn]

An amazing oversight since they lit up the watch world with the Bel Canto and The Twelve recently, and especially considering Bremont is on the list. Definitely USA-biased by including Weiss but not CW!

[@thegorn]

This was very confused. It started out as ranking bands purely on the quality of their watches, then as it went on it added in customer service and value for money. Really this tier list is burning dumpster fire of inconsistency.

[@MichaelD-p1p]

Between those pants and those glasses, I don't know who I trust the least. I'm impressed a boutique brand like LIV made the list with some of these household names. They've been my "secret weapon" in my collection for many years now, so the fact they got mentioned speaks volumes above that clearly ignorant grade.

[@popecosh307]

Pretty cool. Probably one of the most honest and fair ratings I’ve seen Federico really knows his stuff

[@BeckVMH]

I’m always skeptical when I see these titles, but generally agreed with the grades given. Seemed fair, impartial and reasonable as can be accomplished. Well done.

[@michaeladams9744]

Casio, Breguet, Richard Mille: are we a joke to you?

[@jec1ny]

Casio gets an A+ from me as a retail watch brand., not luxury. That said, if you are grading on value for money, I can't think of a better brand off the top of my head. They are incredibly low priced for what you get.

[@michaeladams9744]

@evelynwaugh7919 , regardless of what you think of these watches... leaving them out but talking about Gucci and Vincero is really weird. Breguet invented a Tourbillon for crying out loud... come on now.

[@hikintrailsndrinkinales]

I liked this video! Good take on many brands GG. I’ve had my Nomos Orion for about a week now and I’ve been amazed by how closely it keeps with real time on my connected devices. Incredible accuracy and looks great both front and back. I think you should have included Grand Seiko, Sinn, and more Glashütte brands in the ranking. Maybe next year!

[@maciekpysz]

Surprised not to see brands like Frederique Constant on the list or Baltic but instead some fashion brands such as Gucci or Armani..😮

[@backpackerx]

Biggest miss here was Sinn.

[@wallpaper000]

they had to imo, its the GG channel afterall, not all of their viewers are watch enthusiasts. Some ppl think Armani is one of Rolex's competitors

[@macmac6479]

C+@@backpackerx

[@gordoncaldwell5597]

I know very little about watches but would like to know more. This was very helpful and ,also, fun!

[@Greggory1987]

Classic style--The Cartier Tank for the win!

[@JohnnyLoniya]

got my 39mm with the white dial on the 3-link "Bader" bracelet watch on AMZWATCH 3 weeks ago and am loving it to pieces. Absolute fantastic watch that wears super comfortable on my 6.75 inch wrist. Chose the 3-link over the 5-link bracelet for the toolless quick adjustment. Way more comfortable than my Longines Hydroconquest 41 mm.

[@MichielJ71]

I have a great Bulova of 5 years old. Recently, when the date complication didn't work, I got a new quartz movement for free, so a fantastic service! It's high accuracy quartz, what not a lot of watches and brands have. They have a new models which are quite nice as well, like the 96K112. So, why Bulova is given an F+ that quickly... quite absurd.

[@springinfialta106]

Bulova has done a lot recently. They have much more classically beautiful watches than anything else at their price point. The precisionist models, especially their moonwatch, is very good and innovative.

[@Youtubeuser1aa]

Have you seen how hideous the precisionist watches are?

[@springinfialta106]

@@KZbinuser1aa I have the precisionist Moonwatch. It's beautiful. Eye of the beholder I guess. The Paul Newman Daytona is hideous to me.

[@Youtubeuser1aa]

@@springinfialta106 lol ok

[@DainSmart-vm7pc]

I had my eye on two watches a rotary & bulova both mechanical movements I wish I chose the bulova the rotary is ok but boring the bulova look's more stylish .

[@miromarghany]

Great episode and it's nice to see two of my favorite youtubers in the same video. Thanks, gentlemen.

[@nilufa2901]

How is it possible he forgot Breguet? 😮

[@DWilliam1]

Watching Federico a number of times in his multiple incarnations on KZbin(Urban Gentry, Watchbox, Delray), I have never been impressed with his knowledge of watches. This video doesn’t change anything.

[@DuceDaniil]

Where is “Breguet”?

[@studyofhistory]

Probably in your carriage, Napoleon.

[@mdo5121]

for sure

[@stevenpetersmusic]

Guys… what about Fortis. The most underrated Watch brand of all time. They invented the first automatic watch, they’ve spent more time in the space than all other watch brands combined, they invented the first automatic alarm watch… the list goes on.

[@bdegrds]

Blancpain invented the automatic watch

[@stevenpetersmusic]

@@bdegrds Self Winding automatic watch - John Harwood and Fortis. Feel free to research yourself.

[@PhilippVoegtli]

I have an Oris and I am very satisfied. The customer service is also very good.

[@Molloy1951]

I feel this is the most reliable wristwatch ranking available on KZbin.

[@B27-o2c]

I’m not really into watches - I don’t think I’d ever spend more than $200 for one. I recently got a Timex Waterbury for Father’s Day. It has classic Roman numerals, quartz, with a top grain leather band. I enjoy it.

[@hortehighwind8651]

That’s a great watch. Somehow Timex always (over)delivers.

[@FredericBusquier]

Thank you, Federico, for those honest and accurate opinions

[@edwardb7811]

And Breguet? Rchard Mille? Greubel Forsey? There are so many great brands. I think those brands that have a wide assortment and different price ranges were downgraded in the assignment of letters. The same applies to those brands that started out poorly but have recently improved their horological qualities. It was interesting when the men commented about watches that had similar movements but disparate prices. This video probably provoked endless discussing among watch lovers. I'd be interested in another video in five and ten years to see if rankings change.

[@V8Griff500]

Are these two for real? Looks like a sequence from a low budget TV shopping channel. Passing comments on watches he's never even heard of like LIV, that use the same mechanisms as some of his over priced recommendations. Is this a man who REALLY knows his market? Don't think so just follows the hype and marketing.

[@heldaneurbanus5135]

no Sinn? Gucci and Armani are on the list... but not Sinn (an actual watchmaker) !? Highly underappreciated brand. As is Ball.

[@DocCohiba]

First comment - resellers like Frederico used to talk up Rolex as an A. Now that Rolex is cutting into their resale business they’re negative. Please consider that as you view these recent vids which include used watch salesmen.

[@freshpressedify]

I think I would prefer these longer videos without background music

[@Phobos2085]

I wanted to give a heartfelt "thank you" to you, your company, and channel. I will be retiring from the Navy after 20 years and will need to purchase an entire office wardrobe. Your guidance has taught me so much that is going to save me thousands. At a time when I wouldn't have the funds available to correct any poor purchases. I wish you and your team the best and Thank you again.

[@manuel_winde]

Enjoyed that- would have preferred to take out the unranked/pointless ones and added breguet, grand Seiko etc but more or less agreed.

[@marcgoulding5230]

I really appreciate your well-reasoned thoughts, Federico.

[@harmoniaartificiosa]

Not that anyone cares, but I have to insert my two absolute favorite brands here anyway, which are Grand Seiko and Casio (G-Shock more specifically). Yay, go Japan!

[@d.stiefel869]

Shitters 😂

[@Endureromex]

If there is an opinion that I trust regarding watches, it is Federico's.

[@TheDarivan]

Where is Breguet?

[@diallover]

Great entertainment here, thanks so much! . I think Feds ranking system is a refreshing change from the prestige only rankings. Theres a lot in customer service, resale and value per dollar.

[@guridhesi]

My A's would be Vacheron, Patek and Breguet and Lange. B- for Vacheron is actually unfair. I know you arent a fan of Vacheron, which i think is based on a sour personal experience like customer service but Frederico, in my humble opinion you are very critical of Vacheron and i think you should base your opinion on their offerings, history, quality, and innovation. There is no denying the fact that Vacheron has contributed alot, if not the most to swiss watchmaking. They definitely deserve to be a part of the Trinity and are top notch watchmakers. I agree with your comments on AP. Having said that if im talking sports watches, my favourite watch is the Royal Oak chronometer. Not because it is a hype watch, but because i just LOVE the bracelet design. Im not a watch collector by any means, im just a regular guy who enjoys watches. Im neither an expert on movements. Im fortunate enough to enjoy some watches from the trinity and a couple Rolexes so im giving you my two cents based on that. Rolex is also spot on a B+ watchmaker for sure. Where i might give Patek an A- is that I dislike the Nautilus to the point that even if someone gave me one for free, i might not take it. It really bugs me how Patek keeps trying to ride the Genta wave. Thankfully they do have the 5270, 5204, and 5208 which i really really like. For VC, i really like the traditionnelle, and cornes de vache. I also quite like the Overseas and their grand complications are to die for.

[@DaksheshCorado]

It always amazes me how much beauty and precision are added to the parts of MaMaCoo 's watch 99% of people will never see.

[@venicec3310]

Wouldnt mind a rundown of more value brands

[@baroussejaquet]

My experience with NKUWAN was fantastic. The watch arrived quickly and was exactly as described.

[@alunjones2550]

Federico has a great depth of knowledge that covers brands from both the customer but also the industry aspect.

[@ffa5153]

Federico's extensive experience in the industry is truly remarkable. As a dealer himself, he has managed to maintain a high level of credibility and neutrality, which is commendable. However, while the ranking exercise in this video is entertaining it is both over-simplistic and unfairly stigmatizing to certain brands. Moreover, I would point at the use of silicon escapement by Patek Philippe as being arguably polarizing amongst collectors and a reason for a drop in brand’s ranking.

[@evanhall6045]

I love that Rafael pronounced a lot of the names, but sounded like they were correct and Federico tried his best and couldn’t come as close but I love this type of video. I hope you guys keep this up. Love you both.

[@panagiotisharos9625]

Reasonable.... regards from Athens Greece...❤

[@Merseyrock]

Other brands he didn't mention (but would be interesting to hear his thoughts on...) Glashütte, Swatch, Direnzo.

[@john-tomlinson]

Timex, Casio, Citizen, Orient. Instead they had Vincero and Gucci???!!!

[@altair1983]

I disagree with many of rankings, but here's a like for you. Very interesting episode

[@WatchmakerErik]

If Blancpain went out of business for over 100 years and then was reincorporated the 1980s how did they make the 50 fathoms in 1953? 🤔

[@deepsleeprelaxtravel4909]

He didn't know Jack about bp

[@mikewinston8709]

Fed is completely first class……honesty and integrity.

[@scottt.4596]

Great analysis. Although, I wish you would have more clearly defined the criteria for the ranking. Was the ranking based on overall quality, prestige, brand recognition, accuracy, finishing, in-house movements/ complications or all of the above? You rated Omega a B because of the brands ‘value’. Continuity is important when ranking products. Also, since this ranking is subjective, I feel the list should be made by one person, not created using the opinions of two people. Looking good Federico! You fit right in on the GG set! 👍🏻🥃 PS, this is obviously not the “Official” ranking list because Brittney Pearce, aka, The Watch Gringa, creates the “Official” list.

[@RSZinman]

Next time get a real expert. Amateur hour with Frederico

[@SaiBhajansEU]

I love the channel. Great insight into watches. I would have loved to see Richard Mille, Greubel Forsey, Glashutte Original, Grand Seiko and Carl F. Bucherer. May be Federico can make another video on top 50 Brands.

[@truthoverfacts9254]

Also, Breguet.

[@d.morris4551]

Great video! I wonder why Movato as left out of the rankings? I'm a fan of Omega, Bell&Ross, Rolex and Breitling but I find myself wearing my Seiko daily, the others stay in the safe mostly unless I'm going out or there's an occasion to wear one of them.

[@pedrogt3]

Which seiko do you have?

[@d.morris4551]

@@pedrogt3 Prospex PADI Dive Watch

[@dark346kv]

Okay I got beef with the big guy. Rolex that low? Quality on same level as other? Are you insane? Their in-house movements are far better than Cartier and Omega. Yes I love those brands and they deserve their place. But overall Rolex is much higher than C. Working on those watches and taking them apart just feels luxurious and very well made. Even the ones from the 60s feel like great quality components

[@adamcohen2632]

Quality is where its at. Luxury is not a synonym for quality. Watch snobbery is a plague. Mr. Iossa does a good job avoiding the pitfalls of other watch snobs. I expected not to like this video and was pleasantly surprised. He is obviously enormously well informed with great expertise with the subject matter. Giving grades is so subjective when it comes to watches though.. Wear a watch you like as long as it is properly sized for your individual wrist and appropriate for your outfit and the occasion. Like my clothing, I find vintage watches so much more appealing than new ones.

[@h0llyw00dhoward7]

Omega and Rolex under Cartier is crazy.

[@Valmontst]

I thought the exact same thing! Also, I’ve never heard any professional rank a Rolex lower than a B.

[@h0llyw00dhoward7]

@@Valmontst and as much as I like Omega I have it a half notch under Rolex based on their available and their quality is a big part I put Omega that close to Rolex but I would never put them under Cartier. Nice watches but “No”.

[@masoodrazaq]

This is right on the money. Needs a round 2 with more brands, especially more high end / independents. Federico knows what he is talking about for sure, and is very fair minded.

[@james-p]

Well, that was fun! Of course I disagree with parts of it (Rolex should be higher, as it is one of the old in-house manufactures that has never changed hands, and Panerai, a resurrected bankrupt brand that does limited editions à la Beanie Babies lol should be lower) but that's the point isn't it? Breguet is missing, but they're obviously an A. PS: Hearing Sven pronounce the German brands correctly was most refreshing!

[@jonclassical2024]

Total watch nerd here....loved this one Raphael, I think Federico is pretty spot on with his comments and rankings......maybe you could do another with nothing but new, small and start-up brands....so many good and new players! (PS- love your jacket, shirt, tie and pocket square you are wearing....not so much the blue slacks, but you are so much more fashion forward than I ...)

[@gildergreen9995]

Agreed. The blue pants just looks like a weird contrast for constrast's sake to me, and speaking more objectively, it also leaves the colour tone of the outfit. (Talking about unnecessary contrasts.... 👀 Looking at Federico's buttonholes.... 👀)

[@gtcih]

Grand Seiko should have been mentioned. Most of those brands I have never heard of. But I think everyone into watches knows Grand Seiko. Although it is not part of my collection, I give it an A.

[@BWV478]

Why are the ratings NOT what Frederico says?! And how could you miss Grand Seiko :(

[@JustMeTalking]

... yeah exactly, and Casio MRG G-Shock

[@henryattfield8979]

I don't agree with the Rolex or Tudor rankings, as I think they should be higher, but I suppose it comes down to individual preferences.

[@vhvc5658]

I think tudor is better than rolex

[@needfoolthings]

Gentlemen surely know the difference between rating and grading.