Get closer, with images larger than life - Introducing the RF 100MM F2.8L MACRO IS USM lens

[@JohnMacLeanPhotography]

This was an inspiring video. I'm usually bored with corporate format product releases, but this was really well done and sells the product without being in your face about it. The photographer's background and lifestyle changes redirected his creativity and passion. And kudos to Oliver Wright for the tasteful imagery! Now I want the lens too! Time to sell my EF 100L Macro...

[@CanonEurope]

Glad you enjoyed it!

[@OliverWrightPhoto]

Great to hear it was inspiring! Was really fun working with the team on the video. Also it really is a fantastic lens!

[@JohnMacLeanPhotography]

@@OliverWrightPhoto Thanks so much for the reply. Loved your website too!

[@gauravgangurde1610]

That corporate product releases are bad but the products are the best. 💯. F*ck you

[@madtoffelpremium8324]

Looks like this lens is going to be a must have for many photographers like the old one was. Also thank you for finally uploading something in 4K !

[@CanonEurope]

You bet!

[@scriming]

It's wonderful to shoot on Kodak Ektachrome macro photos, lovely colors! Oh wait, that can only be done with the EF lens. LOL

[@Jossy.mp4]

The new feature is amazing!! we get to control our bokeh edges now! absolutely revolutionary. Great job Canon.

[@CanonEurope]

Totally agree!

[@livejames9374]

I wouldn’t call it revolutionary. A competing brand had that feature in a few of their lenses since the 90s. Glad it’s made a return!

[@waltherziemerink]

Welcome to the 90s Canon....

[@thorjo84]

Looks like the subject in focus also gets blurred using either the + or - setting. I honestly can't think of anyone who would want to sacrifice overall image quality in this way. Nichest of niche features imo.

[@ElBoyoElectronico]

Just got this lens! Yes, it is a game changer. Especially when incorporating a flash and a diffusor, you are able to take otherworldly pictures full of details.

[@kennethlui2268]

When I was half way through your video, I was already blown away by the images taken by the R5 and the new RF 100 mm Macro lens. I am sold. Need to get one. Thanks.

[@CanonEurope]

Good choice!

[@Matt90541]

I'm going to be known as the weird neighbor who takes pictures of bugs in his backyard instead of his kids. Thanks.

[@Beatsy]

Taking pictures of bugs in your kids would be a lot weirder! :)

[@frostybe3r]

Atleast you won't get arrested for taking pictures of bugs...

[@livejames9374]

Talented photographer, beautiful images and well made video to showcase the 100mm!

[@ShaunYCheng]

I recently acquired this lens. I wish there's more instruction on how to properly use the SA control.

[@OliverWrightPhoto]

Fantastic to see the video :) Was really a great experience working with the team to produce this video and the lens really is an amazing product. I was a bit pensive about watching the video to see how I came across but I love it!

[@petesheath3492]

Glad you like it mate! :D

[@greek-freaks]

you did a great job. Super cool video. Do you think i can move to an object from maybe 1 m. distance and than go to the closest distance (macro) in one movement and the af will handle it? Thanks a lot

[@kazzzyamauchi]

excellent video that reveals all the features and advantages of the new product!

[@CanonEurope]

Glad you liked it!

[@yveslubanda6698]

Totally mind-blowing! Wow! I can't wait to own this lens! 😍

[@hajo9933]

Incredible! Inspiring and sold me on the lens at the same time.

[@TommyNordpole]

Fantastic! I loved the first EF L version of 100mm lens! For Macro, portraits, for any purpose You can use this lens for a versatile range of photography! Good job Canon!

[@CanonEurope]

Glad you liked the new lens :)

[@OBOne0755]

Stunning video and review, have ordered mine to go with my R5 hope to have it in a week or so. Can't wait

[@CanonEurope]

Make sure to tag us (@canonemeapro on Instagram) if you post anything you shoot with it!

[@samuelboatengyt]

I was waiting so bad for this one 😍 And the new fixtures in it are just 🔥

[@lovemycity420]

I can’t believe it’s only $1,399! I was debating whether I should get the rf 85 2.0 or rf 85 1.2, now I have to get the 2.0, so I can get the rf 100 too! Looks like a great lense!

[@gamgoom85]

1399$ only!!! 😅🥺🥺🥺

[@lovemycity420]

@@gamgoom85 to me that is cheap for something that can help you make x amount of dollars! I use it for product photography, my store has over 500 products 😂! Plus L lenses last for years, at least 5! Then it’s great for portraits and the amount of money you can make from portraits is unmeasurable! I think it’s a great price, maybe I’m looking at it the wrong way? 😂😂😂

[@gamgoom85]

@@lovemycity420 no sir, actually u r right , absolutely right ..u r looking at it as an investment and it's a good investment 👌, the the is iam a hobbiest photographer, i spent thousands of dollars for photography with zero profit 😄😄😄 but after all it's a hobby that makes me happy 😊

[@lovemycity420]

@@gamgoom85 can’t put a price on happiness Bro.... photography makes me happy too! It’s my escape, when I just get missing and take pictures!

[@gamgoom85]

@@lovemycity420 can't agree anymore with u bro

[@CamponicoAnts]

Nice editing, and a pleasure to watch! Thank you!

[@SanPedro22]

Talk about inspiring. Oh man! Added this to my B&H shopping cart immediately.

[@luissalazar2021]

Nice job, I agree the best lens on any body. Thanks for sharing

[@gombafej]

Likeable guy, clean lens, bought me

[@salvamando1]

I can't wait to get one, just pre-ordered! I love my EF version but this takes Macro to a new level. I also have the R5, so it will be great not to deal with an adapter. Kudos Canon!

[@CanonEurope]

Enjoy!

[@PROWATCHES]

Incredible images!

[@Clifton_McWilliams]

Idk why my broke ass even watching this.

[@souvenirshutterphotography4037]

Your not alone bro... Im with you 🥺🥺

[@GordoFriman]

because you also want to break your wallet....

[@thefilmpoets]

Super cool lens and great promo! I love this

[@spooneater9001]

Real shame about focus shift. I was really planning to get this one since I was more open to the use of the SA control for portraiture than most online reviewers, but since I mainly want to shoot small animals, making use of the eye AF is a priority for me. Hopefully you get to apply the SA control for slightly wider lenses later on, when super tight focus at higher apertures isn't an issue... In fact, I for one would be incredibly interested if SA was added to, say, the inevitable RF 24-70 f/2.8 II?

[@SandrossAlim]

with canon's RF new mount they have been killing it on their lens line up. I'm glad they've put all their R&D on their lenses

[@jimmyscott7414]

How good are these images. Superb ❤️

[@AndyStareN]

amazingly well done video !

[@scottabergermd]

Loved it. Would really like to take a workshop in this type of macro photography. Any suggestions would be appreciated.

[@elialorrain4887]

It’s a lens I will definitely use on my eos r😍😍😍😍

[@towertokyo]

Wow this is the reason why I love Canon

[@tkermi]

What an interesting way of shooting macro. I have thought that people use a flash for this in 95% of cases. Well diffused flash gives so many benefits.

[@Sam1986E]

With 8 stops of stabilization you can set your shutter to 0.5 seconds and still get sharp images.. at 0.5 seconds and 400 iso you will not really need a light source for many things unless its pitch dark! Canon is crushing it with the R5!

[@tkermi]

@@Sam1986E Yes, but I never photograph dead insects and like to freeze their poses when they are active (they often look boring when in dormant/rest state). So without a flash, for me using anything under 1/100s isn't possible in 99% of cases and under 1/200s in 85% of cases. And I would often need 1/1000s-1/2500s. But with flash it provides most of the lighting/freezes the subject's motion. So I actually mostly use longer exposures in 1/30s-1/125s range to get nice background/bokeh (not just dark like often with a flash if a fast shutter speed is used).

[@eduardogonzalezalvarez1984]

Awesome video and lense!

[@CanonEurope]

Thanks!

[@AllHailTheAle]

I need this lense in my life. Great showcase, looking forward to seeing how it works on my R6.

[@CanonEurope]

Us too! Tag us in anything you post 👍

[@willemwilco1]

(Secretly) pre-ordered one for my wife. I hope it'll do well on her EOS RP.

[@KITCINDIA]

Can you pls tell me the camera+ lens and settings you used for this video. It is so good looking with background blur. I so love it ❤️❤️❤️

[@petesheath3492]

Hi Bhupinder, we used a Canon C300ii for the A cam and the R5 as a B cam. Lens wise we used a combo of the following EF Canon lenses: Cn-e 35mm T1.5, Cn-e 18-80 T4.4, 24-70 F2.8L II and the RF lenses were: 28-70 F2.0 and of course the star of the show, the 100mm F2.8L Macro

[@mirality2464]

@@petesheath3492 Thank you for the info Pete. Kudos for video production.

[@lynsmith1096]

Great video

[@CanonEurope]

Thanks!

[@HandlewithcareVibes]

Awesome, always loved Canon. Proudly owner of my holy trinity 24, 50 and 135 L lenses paired to my “old” 6D. So many good photos taken.

[@kurtozan251]

What a beautiful video

[@rogeryoung3587]

What struck me was how clean were the images at ISO 3200 and 6400 on the 45 megapixel R5 (compared to my 41 megapixel Sony a7R III). Did you use something like Topaz Denoise AI? By the way, was the video shot at the Sheffield wildlife centre? Thanks.

[@petesheath3492]

Yes the whole film was shot at the Sheffield Wildlife Centre. They were fantastic hosts

[@mohammedfazil2497]

It's too awesome used the lens and camera used to record this video

[@marlocasabar3065]

I just bought this lens to go with my Canon R5. You brought up a menu that allowed you to select the magnification to 1.4x. How do you pull up this menu? Thanks for a great video

[@norman-1990]

Does anyone know the name of the song used towards the end of the video? It fits this video so well 🙌

[@petesheath3492]

Hi Ethan, it's actually the same song throughout! :D It's by Aleksey Christilin 'Pictures of the Past'

[@kendallli]

No body is mentioning the awesome background violin?

[@roxanamalvar2165]

It's amazing and beautiful photo. 😁📸

[@myworldonvideo8721]

right on man thanks !

[@byogphoto]

I cannot wait to purchase this lens!

[@lloydlandersz5153]

Hi I love your macro photography can you please advice a good bedget Macro lens for my Nikon Camera thanks

[@romaindancre]

Oooooh that's exciting!!

[@Rehmatullahpk1]

Amazing...

[@Tedng84]

if you are shooting macro without flash you should try the focus bracket for more DOF. at first, I was excited about this feature, however, it doesn't work with flash.. i nearly fell off my chair after knowing that after purchase.

[@seenaturethroughmyeyes3442]

Wow.. really amazing 👍

[@ryansalasphotography]

how this lens performs on canon rp? i can't find a video about it and i just order this lens.

[@Simon-SBL]

How can you tell where the maximum magnification is [1.4x] without a distance and ratio scale?

[@pcmobitab]

Is there any difference in quality between the 100mm f2.8 EF L Lens and this one? Many still use DSLRs, so for them, EF lenses are number one choice, Also , if I am not wrong, one can use an EF lens with a Canon adapter to a R series Mirrorless camera body. But can a mirrorless lens like this be used on a DSLR body?

[@kiracupcake8592]

Impressive images

[@CanonEurope]

🤩

[@Digmen1]

I'm a Nikon fanboy, but wow the images you have taken with that lens are amazing. Where do you take all the photos ? What country or area?

[@misterilms]

Oliver Wright uses the manual focus quite alot in this video.

[@mattiaantonelliofficial]

Hey 👋 which is the release date?

[@PromoMoviescomau]

Awesome!

[@jaypainespotter]

I have this lens in my hands right now.

[@jameo3606]

This looks amazing! Still very happy with my EF version though! 😁

[@exile4ever]

I want it so bad!

[@TlhOnYT]

1/50 at 1:1 was definitely possible before on the Ef but regardless this is a cool lens

[@shajinnambiar2000]

Hi how about r6ii with rf 100mm lens combo for macro and does it support flash firing while doing bracketing

[@CanonEurope]

Hi! Flash photography is not available with either focus bracketing or auto-exposure bracketing. Let us know if we can help you with anything else 👍

[@shajinnambiar2000]

@@CanonEurope is there in built Focus stacking in r6ii apart from bracketing option

[@Primeros1000]

Beautiful

[@Tainted-Soul]

pre-ordered it :) but I want it now

[@gogomarlu]

@Canon - what's the name of the song, pls?

[@petesheath3492]

'Pictures of the Past' by Aleksey Christilin

[@gogomarlu]

@@petesheath3492 THANK YOUUUU!!!!!

[@ReclusiveEagle]

18-35mm 100mm macro 70-200mm The lenses everyone drools over

[@tkermi]

I hope this will be optically as good as Laowa 100mm 🤞🏻🙂. It doesn't bother me that this is only 1,4x because this has other benefits - but if this isn't APO or really close to it, it's no for me.

[@linusfotograf]

Only 1,4? I thought that was better than most?

[@tkermi]

@@linusfotograf True, it's just that I compare this type of lense to Laowa 100mm f/2.8 2x. It's so good and only $450 (though QC/durability isn't as good as with Canon L-series). So I often found it not so tempting to pay many times more if the picture quality is same or worse. I like to use a dedicated portrait lens so I don't use AF with this type of lens and have no need for IS (I freeze the movement with flash and don't take videos). But the price of this Canon lens isn't too bad at all - so if it's APO (with no/very minimal LOCA), like Laowa, I'm interested in buying it.

[@milangurung4349]

@@tkermi whats APO? Can u please elaborate?

[@damien_black]

Hello! It's been a year since your comment. Did you manage to understand whether this lens is not worse than Laowa 100mm? I'm now faced with the same choice

[@mikebroesel]

I ordered and paid for this this lens (Canon RF 100mm Macro Lens) almost a year ago now and understand that I had to wait 6-months to get this lens but I still don't have the "Tripod Mount Ring and Adapter" yet and Canon has refused to comment to B&H for an update. I believe that to be unacceptable customer service and therefore can't recommend "Canon equipment" to anyone.

[@newlife5219]

Nice👍👍

[@phantaphil]

Well, now I want one! Too bad, I also need a R5 ...

[@Strikeshotz]

Pre order already

[@3082frank]

Being a nikon user.. this lens is amazing.

[@tigqc]

It's nice, but I'll stick with my smc FA 645 120mm for now.

[@tom9518]

Pretty sure I can’t afford that

[@airb1976]

It is cheaper than expected

[@jaypainespotter]

@@airb1976 yes, its 100 bucks more than the ef version.

[@Hugodra]

@@jaypainespotter More than that....but the old EF is over 10 years old... not bad if you ask me....

[@9tbiker455]

Price in €?

[@mkamelg]

1549,00 €

[@9tbiker455]

@@mkamelg crazy....

[@Jmvwildlife]

Really wish I could afford a Canon R5 for my wildlife photography!

[@mrzatansafe]

I would like to see a photo of jewelry

[@f0t0b0y]

Those 7 thumbs down are Sony users. lol

[@d.k.1394]

I just saw my next lens

[@simpedros4766]

Is the price that high because of brexit ? So much more expensive than the normal 100mm L IS

[@filmendphotography2]

Me here still dreaming of buying 5d mark IV

[@silentnook4371]

Одну почку за R5, вторую за RF 100mm macro 👍

[@m1ntpanda]

shut up, and get my money.

[@Mainwong]

I thought it would be much pricey to own but end up 1400 bucks. Not bad... take my money too 😁

[@zayismatGiri]

7 dislikes they must have some snake disease 😄😄

[@nadeemkhalid2239]

Olympus em 1 mark 2 with Olympus 60mm macro lens is far far and far better than canon...lol... Olympus combo rocks

[@bonzofficial1159]

Hoping for giveaways. Beginner Photographer -from Philippines

[@拉雞毛]

1:38 jumping scare

[@ragdoll7095]

It is a Closed Up photography, not Macro photography.

[@ericgauthier2665]

Nice pic...but I d'ont understand why the iso is so high hehe 😋📸🦋

[@linusfotograf]

He wanted to close down the aperture

[@CopingMechanism-]

Laowa 100mm is still king

[@fluxcapacitor3273]

holy moly macro, i can switch to canon just for this lens.However, that SA ring/ feature is complete bullshit, it kills the sharpness completely even with +/-1 setting. Something i'll never use.

[@MrCameraMan]

Channel category : Camera & Lightings related Channel name : Mr Camera Paitheyam 🙏 எனக்கு ஆதரவு தாருங்கள் சகோதர சகோதரிகலே

[@Digmen1]

Is it possible to sell both kidneys?

[@ghislaincote4882]

"That basically means I can get away with using ridiculously slow shutter speeds"... then Canon shows 1/250 and 1/160 pictures... 😂 Not super convincing... still probably a superb piece of kit anyway...

[@vz5135]

Lots of Money required

[@scriming]

Nice. Ever, anyone tried here shooting 1:1 with EF version? Hard enough. Not to mention, art is dead with mirrorless. You cant put it on your great film cam, and doesnt have any distance window either. FULLY let the control and creation over to the machines. Not my business.

[@BigStoreyProductions]

The distance information is now on the camera screen. Functions the exact same way. Mirrorless let's you get more creative if anything as you're seeing your exposure in real time so you can make creative choices there and then

[@scriming]

@@BigStoreyProductions Please repeat the more creative once more :D If you get more creative only due to your gear - too bad. Still, you cannot grab it any time, waist level, set the 3-5m and shoot - street photo

[@BigStoreyProductions]

@@scriming everyone works differently and for a lot mirrorless helps for sure. I shoot film myself as well but that's a different style of photography. Nothing to stop you using the flip screen to put it at waist level, check the distance and shoot some street photography. Although one would argue if the camera can focus down to the millimetre in distance accuracy why would you shoot manual. Even someone with years of experience could never nail every shot in manual focus. We're human. There's a solution for everything, albeit not always for everyone and that's okay.

[@scriming]

@@BigStoreyProductions you dont get the point. Anyways, someone needs to sell these

[@TheMadore1]

hi