Lord Sugar vs Dragons' Den - Children in Need 2011

Lord Sugar enters the Den to pitch his business idea to the Dragons - Amsbear... or is it Pudsey?

[@ilikecoldcase]

Before I saw them I was expecting lookalikes, thumbs up to the dragons and Alan for being good sports to star in what was clearly a Mickey take of both shows

[@TheSamMarsden]

I'm surprised Allan Sugar didn't say "You're fired"

[@poolmaster18]

ABSOLUTE LEGEND :D

[@MrTehRave]

lord sugar should make a new square building and call it the sugar cube

[@lizalibbybeth]

"who has a business meeting in a knackered old warehouse?!" haha

[@madandyb]

'It's HILARY!!' I don't think Hilary Devey was all that happy Lord Sugar constantly calling her James - somehow(!) ... and as for his constant winding up of Duncan Bannatyne - that was brilliant!!

[@watvid1]

Hahaha you can tell Peter doesn't want to shout at him even if it is just acting

[@belovedsmallcat]

made me laugh so much when i first saw this x)

[@drewstermusic]

well, this is better acting here than any episode of EastEnders.

[@33fgfhjjggy6y]

This is just brilliant

[@xConzar]

It's funny because he's 10x richer than all of them put together.

[@FOOTYMTW]

Imagine the five dragons got up and attacked lord sugar

[@orangina1998]

Lord Sugar has such a cool name :D

[@Steviebond2]

LOL'd at the start!

[@AnGhaeilge]

LOL Class

[@mrsilentassassin711]

@Drew Lyddon very much agreed...

[@Dannyy802]

Do you think he likes sugar frostes