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Today, Sonos announced a new line of speakers - the Era 100 and the Era 300 - CEO Patrick Spence believes this is the right time to do it. “We didn’t know that, in 2022, 85 of the top Billboard 100 artists would actually release Atmos tracks, but they did,” Spence says. “We feel like we’re at an inflection point.”
On board with Sonos for this shift in music listening is record producer Giles Martin, who mixed the first-ever spatial audio album (a remix of Sgt. Pepper’s Lonely Hearts Club Band, The Beatles album that his father, George Martin, originally produced) and several albums and live experiences in Dolby Atmos since. Martin is also the senior vice president of sound experience at Sonos and was involved in the development of the speaker.
Both Patrick and Giles joined Verge editor-in-chief Nilay Patel for The Vergecast to talk about the new speakers, supporting spatial audio, and why this is the time to do it.
00:00 - Intro
01:33 - Sonos Era 100
19:40 - Sonos Era 300
43:17 - Sonos vs Big Tech
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