Why influencers are comparing Youthphoria's new foundation to 'Blackface'

There is beauty backlash for a makeup company over its darkest shade marketed for people of color. ABC News' Morgan Norwood says the products have become the talk of social media.
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[@helloooo7703]

For those that don’t understand, this is the equivalent to making a shade the color of Elmer’s glue, and saying “hey, we have something for those with the most pale skin in the world”. Even those with really pale skin have an undertone. No one is PURE WHITE, just like no one is PURE BLACK.

[@buttarain27]

According to most of the comments...most people understand.

[@stigmatamartyr4223]

@@buttarain27 that’s surprising tbh. I usually run into a shit ton of comments calling people ridiculous and saying they’re overreacting

[@karlylo]

I am white as paper, but I do not demand companies to cater to me, because I know I am a minority. There's too much productiin waste for a single added shade, our planet won't survive the overconsumption and overproduction! I simply buy white mixers to lighten my foundations! Even Korean or Japanese foundations are too dark!

[@emem2863]

I think most people get that. However, there are people as white as Elmer's glue and as black as pitch. There have been models, and I've occasionally seen people in real life. It's just not common, especially in America. Most people have an undertone and aren't at the extreme of the color spectrum. I get the outrage people have about this product. It doesn't really help anyone, and it shows that this business owner isn't too savvy and possibly doesn't want people with darker skin using her products.

[@helloooo7703]

@@emem2863 Not most, ALL skin has an undertone… No one is just one color/pigment. It may look that way, but it’s not biologically/naturally possible.

[@marywatkins9438]

There are black-owned makeup companies that offer the shades we want and need. We should take our money and buy from them instead.

[@thobilemhlongo6456]

Exaxtly

[@anapinheiro4583]

Yes🎉🎉🎉🎉🎉

[@metsl1870]

This....

[@ElizeNicole101]

Exactly what I was saying.

[@Tojoj22]

Go where your celebrated not tolerated ❤

[@thrumylenns2207]

They said Oh you want black I'll give you black

[@nghtwtchmn129]

There was a time when we were told that "Black is beautiful." 😆

[@doriancoreyscloset421]

​​@nghtwtchmn129 sure, in recent time. Black has always been associated with bad or ugly. Reaffirming that fact was the basis of colonization by the British and why skin bleaching continues to be a problem in places like India. Let's please act as though we know factual history.

[@xxkatxxxx]

Black people are never happy with anything sns

[@KvngOfMars]

😂😂😂

[@karolinesmith6119]

How dark do you want it? Answer..yes😅😅

[@sobetobey9172]

They didn't even try. They went from a weird Caramel brown to black. 🤦‍♀️

[@tigerlilly9038]

Did not try at all, flesh tones or undertones are nooooooooo where.

[@martina21953]

I've never seen a person with caramel colored skin. WTH?

[@cyanidesidesalad]

@@martina21953I’ve seen plenty of

[@cottonhairedaesthetic2005]

@@martina21953do you live in a fish bowl with people only your color

[@bigmona2741]

@@martina21953I have

[@CoffeePlease.]

I am a pale white woman. A foundation of pure white pigment would never work for me, just as a shade of pure black pigment won’t work for dark skin tones. The company uses other pigments to create warm, cool, and neutral undertones in every other shade other than the one in question. Why?

[@oceaneo4603]

To give Black people the middle finger. There is no way, a company which is making fondation wouldn't know human skin shades, even if they don't sell all shade.

[@carrotsandpotatoes5019]

❤

[@apara2005]

Well said CoffeePlease ❤

[@fireflymiesumae]

Exactly

[@kittenpawsbb]

You do realize there’s White foundation. It can be used as is, or mixed with another foundation to make it lighter. So this is the same concept for those with darker skin. If it’s ok to make it for whites, then it should be ok to make it for blacks.

[@angeljohnson234]

I disagree with the narrator. This shade would NOT work for anyone. No one's skin is in pure black. We all have undertones. Black women should take their money elsewhere.

[@deirdrechilds2288]

I am so glad that you said this. What she said was misleading.

[@rockpaperreads]

Exactly

[@metsl1870]

Plain and simple ❤❤

[@pr1.8ijmk]

You don't know who it can fit. Stop causing problems. This is the reason why it's in the news unnecessary commotion.

[@deejay136]

​@pr1.8ijmk it fits no one because no black person actually has black skin. It's different shades of brown. That makeup was pure black.

[@SimplyTechna]

All Im gonna say is If Rihanna(Fenty Beauty), Gaga (Haus Labs) , Selena (Rare Beauty) and Urban Decay can come out with Shades for the Dark Skin People then there is no excuse... Undertone matters.

[@Ad-Lo]

So buy from them!

[@m-nk2ne]

@@Ad-Lo and will, we can still critique the lack of adequate skill and management that goes into manufacturing these products.You absolutely cannot make a product that can't work for the people you're advertising to.

[@cherich7025]

@@m-nk2ne but they don't care, why else would this still be an issue in 2024? How long have we been beating the same dead horse?

[@LisaSoulLevelHealing]

​@@Ad-Loi do. Other black people are....wanting the convenience i guess.

[@zainebhidoussi1498]

@@Ad-Lo they are not for everybody as they are expensive ...what about poc who can't affor them ? every makeup company needs to be inclusive cauz every poc has the right to go into the store and find their shade with the price they can afford period

[@fireflymiesumae]

No one's skin color is pure black, same as no one is as white as chalk

[@kittenpawsbb]

Ever seen a report complaining about the pure white foundation? Nope, but it does exist.

[@javiruiz8365]

Except powder! 🤷‍♂️👀

[@kittenpawsbb]

@@javiruiz8365 They have pure foundation for years now, not one complaint from Whites.

[@hyphydan]

Nilotic people are pure Black, Anime avatar

[@fireflymiesumae]

@@hyphydan No

[@happynappydrj5238]

Thank you for acknowledging Javon Ford’s expertise as a cosmetic chemist.

[@DeniSoars]

He’s the best, scientifically proving that their shade was straight up black

[@debbie-annsmith6115]

It's very insulting. I would never support a company that disrespects black women this way.

[@pr1.8ijmk]

They did not. It is sad to see people harp over 1 color. if u don't like it GO BUY SOMETHING ELSE! Petty and embarrassing!

[@mariemillien5748]

⁠@@pr1.8ijmk what’s embarrassing is your lack of intelligence. Don’t speak on things you obviously don’t know anything about. People like you are what’s wrong with society as a whole.

[@miapia7229]

@@pr1.8ijmkshe should. I keep it simple. And I do. 😊

[@martina21953]

Many years ago, the Chanel representative in our store was a black woman. She would always complain that she can't wear Chanel because they don't have makeup in her shade.

[@greatlife2763]

Insult? Are you sure? It is not about you niga. You hate black and you are black? Are you telling me you hate yourself? Why not make your own from charcoal with shi*t?

[@MsBabs071]

Why beg a brand to include our shades when there are Black-owned makeup brands to purchase from (Fashion Fair, Danessa Myricks, Rihanna's Fenty brand, etc.). When will we learn to spend our money where it counts, and is appreciated.

[@BelAge]

I agree. Why are we so hell bent on making EVERY company cater to our shades when there are tons of black owned make up brands that do? Why are we hell bent on giving our money to others instead of focusing on supporting our own? I just don't get this obsession...

[@MsBabs071]

@@BelAge Yes, my point exactly!

[@LisaSoulLevelHealing]

Ive been buying black owned for years....only giorgio armani may get my beauty dollars, but thats it.

[@sumayyahadetunmbi4347]

ikr

[@sumayyahadetunmbi4347]

@@BelAge exactly

[@michellespence7001]

I’m tired of people making companies recognize us. It’s obvious they don’t care about OUR skin. Stop giving them attention and find companies (especially black owned) that respect our skin tones.

[@AbimaelLopez-hz3qq]

Rhiannas makeup has more colors it’s called fenty beauty

[@mstif26]

I was looking for a comment like this

[@vesbarrow]

Thank you!

[@hlabhlabhlab]

I think it'sore about principle that if paler people can have all these options qhu not other and not just black people but all people of color. Most people calling them out do support black or poc owned brands this was a poc owned brand but in order for real change to come about sometimes ya gotta speak up

[@karlylo]

EXACTLY!!! I really don't understand black people who DEMAND companies to cater to them. Just boycott the brands that don't and purchase from those who value you. My god, how hard is that?? I'm white as paper and can't even find my shade in Korean brands, I simply buy white mixers. I don't demand to be included in the shade range because I know my color is not the majority and production waste is a crime to the planet. Stop giving these companies power over you.

[@dyoung2739]

A shame that all Youthphoria was obviously thinking about were profits. Looks like shoe polish. This insulting mess of a shade should be taken off the store shelves.

[@Avant402]

I agree! It looks as if the influencer was putting black shoe polish on her face. Very insulting.

[@wholesometomato]

It looks like it was done on purpose to get their name out.

[@lailas.3205]

On the contrary, it seems they weren't thinking about profits at all. The best way to profits is by providing value to the people you serve. No value, no people, no profits.

[@shanerob681]

This is the first time I’ve heard of this brand. Take your money elsewhere. Support a brand that is interested in catering to you. This is insulting. And for the record, Black people’s skin is varying shades of brown.

[@terryowen6759]

There is a black fashion model who is not brown at all, several in fact. I'm still not sure they could use this makeup though

[@marie22213]

There are black people out there. We call ourselves black but most of us are brown. It's the smaller handful in certain places who are black. No other word for it. I've seen a few even in India who could use this. Their features are 100% India but they're skin is black. Beautiful actually. There's several groups throughout Asia,And Africa if you look. Clearly around the world now as we move around lol I'm in NY and bet I could sell that shade after a test spot for the customer to see. Wouldn't be hundreds but def a handful in a single day. That's why we call ourselves black and not brown,we fill the entire shade range. These ppl are just selfish,pushy and blind

[@woefulmelancholy]

​@@terryowen6759they are a very dark brown, still not vanta black like this shade

[@terryowen7105]

Yeah, I said I'm not sure they could wear it either ​@@woefulmelancholy

[@LaLisaUbdee]

Ridiculous you cannot expect them to know everything about every product and cater to everyone all the time.

[@Jeremiah29.11plumbob]

I know we are considered “black” but our skin is indeed brown!!! They wouldn’t make pure white foundation so why make a pure black one? We all have undertones unless you are making make up for cosplay or something

[@kittenpawsbb]

Actually there is pure white foundation. It can be used as is or mixed with another foundation to make it lighter. This gives those with darker skin, the same options whites have had, to now change the shade of their foundation darker. Black is Beautiful

[@shareesilerio11]

@@kittenpawsbbthis black foundation is not for mixing, though, because when it is mixed, it turns everything gray. This is because it lacks undertones.

[@Davis-uo2bh]

​@@kittenpawsbbthis one isnt for mixing tho. It's an actual foundation and it's not supposed to be bc one it doesnt have no undertones and 2 there are not black person that's black as a black crayon! Even the darkest skintone for black people, u can see they are a very dark skintone.

[@kittenpawsbb]

@@shareesilerio11 That’s not true, as long as the based is the same, you can mix shades that are closest together. Anyone who puts on makeup doesn’t just buy one shade of makeup, you have to have a range. Your skin doesn’t stay the same throughout the year.

[@kittenpawsbb]

@@Davis-uo2bh You can mix foundation, as long as they have the same base. It’s best if you stay within a cosmetic line. Anyone who puts on makeup, knows you don’t use one foundation on the face. Because, naturally your face has variations. If you only use one foundation throughout the year, it will look like a mask and unnatural.

[@lindasamba4816]

😂😂😂 what were they thinking? Are you kidding? It's like charcoal

[@mayberryfiya3528]

Exactly! 🤦🏾‍♀️ thought I was wrong for laughing but it’s just so ridiculous!!!😂😂😂

[@cynthiap4541]

There are too many cosmetic companies who make foundation shades for black women to f around with one that is just pretending

[@sarahbaartmansrevenge]

yes, exactly. jones road, bobbibrown, ILIA, etc. etc.

[@javiruiz8365]

Exactly! Not everyone has to represent you. Go where you are celebrated not tolerated

[@sarahbaartmansrevenge]

@@javiruiz8365 stay out of this conversation. your group is so ra cist yet always trying to glom onto black people

[@ashleyw.6702]

@@sarahbaartmansrevenge Fenty and MAC have done it well.

[@sumayyahadetunmbi4347]

ikr

[@quartd2542]

That's the type of person to spit in your food if you send it back. Pure spite after having been outed for a lack of inclusivity. She said I've got something for you so bad you can't or won't use it.

[@lacqueredlola]

This is the best comparison anyone could’ve picked.

[@YvonneWilliams-gc3pv]

Yes. That’s a “creator” that has no interest in manufacturing a shade that compliments a darker complexion. I’m a dark skinned black woman but my skin has brown and yellow undertones. I don’t know any dark skinned black person this advertised shade would fit.

[@EmpressAshe]

It's Too Dark Tf It's Literally Blk Face Paint It's Blk Blk They Didn't think to put some red or orange or brown in there?? Exactly what the man said Human Skin has Undertones

[@ariana8713]

@@pr1.8ijmkno one is pure black. some photos online of dark skin just has low exposure or improper lighting to show their actual skin. if you see actual deep skin, they’re CLEARLY brown.

[@empressorius]

​@@pr1.8ijmk You are wrong! Fashion models like Nyakim Gatwech, Ajak Deng, Shanelle Nyasiase, and Alek Wek who has very dark skin are actually brown skin. They have the deepest shade of brown skin. Their skin color is not black.

[@allye4228]

@@pr1.8ijmkYou see you said “some” meaning even if it was possible for people to be pitch black, that is still not the majority of people’s complexions.

[@kipkoechhillary2857]

@@pr1.8ijmk Lol....pure black skin is NOT humanly possible....Its like saying there are white people who are as white as photocopy paper white or titanium white....That's not possible. You've never met dark skin people and it shows from your ignorant comment.

[@allye4228]

@@pr1.8ijmk It’s not ridiculous, because POC are calling out the continuing trend in the makeup industry of not having diverse colors for them.

[@barbietheemuslimah]

They knew what they was doing

[@MyBeautifulHealth]

🎯

[@AnonymousC-lm6tc]

*were

[@chocolateladyct]

Stop shopping where you will never be hired!! Support what you want! I've seen soo many black owned makeup/ cosmetic companies go under due to lack of support! Stop begging these companies that don't include you! This company will only have shades dark enough for Them to use 4 contour!!

[@AGirlCalledNicole]

JUST support makeup companies that care about us. DO NOT invest in the companies that could care less. Hurt their pockets, don't beg them for scraps!

[@liveinviolet2908]

Passive aggressive, why she chose men to test the makeup shade on?

[@lisapope4022]

This is just awful....what in the hell is this company thinking ?

[@user-ir7dt7er2w]

Fenty beauty,Fashion Fair,Black Radiance, Black opal, have a range of colors for people of color. Including the darker shades.

[@Lilith_Sun]

The girl who made the makeup definitely is biased. Why did she go to men to find a color shade. I would’ve brought the og girl in who didn’t find her shade to perfect the color so she had a perfect product. Eh there are better brands out there anyways

[@nairobae]

She couldn’t even test the product before launching. She literally said, well this is black enough I guess. She went to a different country to find a match & still didnt. They resorted to making a false advertisement video instead. She really is way in over her head & this is not the era to be releasing foundation that is not inclusive.

[@Methequeen]

Yes

[@blaackberry]

Pure white foundation exists: ... Pitch black foundation exists: OUTRAGE!!! 🤡🤡🤡

[@terejosh13]

whose sells this pure white foundation that is not for Halloween or the such what pale people you know that use this white foundation. Just lying for no reason.

[@jazzyj6640]

I only buy my make up by black owned make up companies. They knew exactly what they were doing.

[@EvaJ976]

Support a brand who supports YOU 🤩😍⭐️you have soooo many brands out there to choose from. Way much more established and high end brand ! Move on and don’t entertain negativity. Pick a better brand ❤️

[@zoraidacastro2703]

🎯

[@room11news]

They just bottled up black paint and called it foundation 🤦🏾‍♂️

[@The_Ghost_Named_Color]

Flori Roberts, Iman, and Fashion Fair colors work very well. The company they mentioned should have used a variety of dark tones.

[@makeitmakesense2616]

Honestly id have respect for the company if they just said this is for white skin And just limit your maket base Youthphoroa never had any intentions of making make up for people of color And that should be ok if they want to limit their product reach But stop playing in everyones face

[@Inunity2020]

But if they are selling in the US; they are opening themselves up for lawsuits. If white ppl can sue over discrimination due to not being serviced from black folks, when they are not apart of their main audience, then we can and should use their same scripts on them/ other non blacks. It’s ridiculous, but again, they have paved the way for us to say something now.

[@Avant402]

Exactly 💯

[@broombromden498]

Their market base should be all women, and not just a particular demographic. Thats very, very exclusive and unethical. It’s like restaurant saying, we only serve non-white people.

[@toshiamiyumi2604]

I wish westerns would stop trashing Kbeauty brands for not catering to dark sinned people... Koreans are rarely dark skinnedwhen korean women wear strong spf and stay out of the sun at all costs lol. Why does every brand need to be inclusive when you have like Fenty that making so many products FOR darker skinned people. IDK fair skinned person that can wear bright gold highlighter lol

[@LadyAtheOnly]

💯🎯💯🎯

[@titanimarklee]

Do I remember it right, the first time they were called out, their “darkest shade” was different on their site vs the bottle? 😅 I think the bigger issue is the CEO tried to placate the public with promises of inclusivity and the. they come up with that. It’s not like there’s no brand in the market they can benchmark with. It’s also so funny that she tried to find models that fit the shade, like girl, isn’t it the other way round? You should have had the model that you based the shade on.

[@Star-hk6gc]

So here’s my thought. There must be some black beauty chemists out there who could put together the perfect color foundations for black men and women. My granddaughter is 16 and black. I’ve been shopping with her for foundation and have only been able to get sort of close matches. It’s frustrating for her.

[@JosephineEze79]

Have you tried fenty? She's mixed. Can't be that dark. There are many shades in that range.

[@kittenpawsbb]

This actually gives those with darker skin, the option to mix foundations to find a shade closer to their skin. It’s the same with the pure White foundation, that can be mix, to make a foundation lighter.

[@pr1.8ijmk]

This very company has. They have many colors from light to dark. And there are many other companys Iman, Maybelline, Loreal, Tarte, to many to name. Not all but a specific grp is just acting ridiculous! Over 1 color? when the communithy has drug issues, teen issues, you name it but one grp wanna be mad over 1 color? Embarrassing!

[@JosephineEze79]

@@pr1.8ijmk What community are you talking about? What is wrong with you?

[@nairobae]

@@pr1.8ijmkmaybe this a conversation you need to sit out because you clearly lack the knowledge to participate in this. Which black person have you met who is the color tar? We all have undertones-every single human being. Its not just about one color. Im not even going to waste time to explain it bc you took no time to research the issue. Just sit this one out.

[@KaentukiTheFuki]

Maybe I'm out of touch, but um, yall, FENTY EXISTS. Why are yall trying literally any other makeup as a blk person?????......boggling my mind.

[@I_Cannot_Go_I_am_Studying]

This is exactly my thought! 40 shades on the 1st drop is iconic... From having models that are alibino to the deepest darkest shade of chocolate. There were no other foundations on the market at the time with this range, and clearly it's still hard to find🥴🙄 Let's not forget that her makeup also doesn't leave you gray and ashy💁🏾‍♀️

[@bruintoo]

Cuz they cheap.

[@kittenpawsbb]

Because, they don’t want to support black owned companies. They rather spend their money elsewhere and complain, they aren’t being represented.

[@TomikaKelly]

​@@bruintoo Fenty isn't expensive. It's considered mid-tier priced.

[@TomikaKelly]

​​@@I_Cannot_Go_I_am_Studying Urban Decay, Huda Beauty, MAC are among just a few brands that had several shades before Fenty. (Black women were wearing foundation before Fenty.) Shades and undertones aren't the same. Fentys foundation tends to have more of a reddish undertone and tends to oxidize in more of a reddish-orangeish tone. Not ideal if you're dark with a neutral or even cool undertone.

[@Brittjustbritt]

The fact that this even made it into production is puzzling, this company will never get a penny from me.

[@sassyempress7916]

The founder of this product is clueless to the color wheel. It just goes to show she has no one of color on here team to help navigate these kinds of issues.

[@zoraidacastro2703]

She could care less.

[@BunnySpaceMachine]

​@@zoraidacastro2703couldn't*** care less.

[@zoraidacastro2703]

@@BunnySpaceMachine reread it. Thanks.

[@zoraidacastro2703]

@@BunnySpaceMachine you are saying a double negative and I said it correctly.

[@BunnySpaceMachine]

@@zoraidacastro2703 how is "couldn't care less" a double negative? I see a single negative, which is "couldn't". I challenge you to find another one. You are wrong. Say it your way out loud "she could care less". That means that the person still cares! To say that they "couldn't care less" means that they care zero. They could not care less. The amount of care they possess is zero. You are wrong. Google the phrase and feel salty.

[@yvonneoby5026]

Shop BLACK companies, period

[@hammertime9989]

Thank you for making me aware! Won’t be getting my money!!!

[@Ad-Lo]

Why is this news? Is there a law I missed that says we have to buy our makeup from Asians? I had never heard of Youth Foria before now, and I regret clicking. MAC, Fenty, Makeup Forever, Black Opal, Bobbi Brown and literally tens of other brands provide makeup for us. People need to grow up!

[@Rosesofmoon12]

Because they need to make you busy with none important things to forget what happened on the border and with illegals immigrants and lots of other things

[@claramahon6470]

💯

[@1Sakks0]

Golloria is stunning!!!!! I'm really sorry that these companies don't care about us, but that's why Fenty exists along with others. We are making excuses, saying they didn't try. No, this is how they see you, this is how they see us. The disrespect is intentional, and we must not pretend not to see that.

[@xxx-fn5so]

Im curious to see the sales among all shades. How many would buy this shade?

[@shazdekochooloo6413]

Don’t forget about her lie on her “inclusive” blush oil that allegedly gives you a unique color based on your ph. If anyone knows chemistry they will know that is false advertising. It’s the same shade of pink for everyone!

[@maymoon8851]

I mean if you want black paint for Halloween there you go.

[@consmercado3843]

I don't think its even possible to get all skin colors.

[@subs-kh2mw]

It is

[@yourstruly7318]

Stop needing to have a seat and EVERYBODY'S DAMN TABLE !!!

[@ittakesavillage4517]

That part

[@adaada-dw1yp]

Can you ask this chemist why they have yet to make a foundation light enough for pale skin and that does not oxidize to orange or some other weird undertone? I have to mix literal white tint with the lightest foundation for pale clients. Yes. Even European brands like Dior do not make foundation for light women. It may look like they do to those who do not have that skin tone but trust me it is not that light and it turns 🍊This black foundation is ridic but a small amount would be useful as a shade adjuster.

[@pinkiepiereincarnate2291]

He has a TikTok account and you should probably ask that question on there and hope he responds.

[@LPno.9]

He has his own Instagram account. Ask him yourself.

[@keenagreen6718]

Ahh We Are Brown brown not black that is black but hey they tried i guess .

[@queenshay]

Nah lol

[@tarynb.3691]

No they didn't! Unless they also released a flat out WHITE foundation as well but we know better.

[@remrealm5908]

I'm not sure if this was meant to be racist/ offensive and not just bad shading and lack of understanding darkskin tones and undertones. Makeup has come a long way cause I remember there not being a lot shades or proper shades like there is now. I never heard of this brand till now and they seem still fairly new.

[@Itsalwaysbeenaboutme1844]

Don't get into a business to not do your research on your customers. If you can make shades for lighter skin tomes, then you can do the same research for those with darker skin tomes. If you don't want to do the work, then just don't put it out there expecting other to be acceptive to it. In this day in age and what's is going on in the makeup industry, she should have been prepared.

[@remrealm5908]

@@Itsalwaysbeenaboutme1844 yeah that's what i was thinking, a lack research and finding good forumulas

[@kenya1067]

It's nice to see creators I like being interviewed. Just ignore companies that don't expand. Most of the time no one knows who they are until they are in a scandal or people are outraged. This is probably done intentionally.

[@MARYAM96569]

That black foundation are not only use for the face it can also be used as body paint

[@paulwyle]

girl why would every other foundation be finished natural looking skin tones and the last one is straight black?? you rly can’t rationalize it lmfaoo

[@MARYAM96569]

@@paulwyle I have seen people that dark! lmao! plus If you really think you are beautiful why be offended by this? Duh, Girl you do not know what are the uses of this foundation You know in theater or movies when you portray something and need black body paint you can use this! not because it is foundation doesn't mean it is meant for your dark face! stop playing the victim! it has also a super white as chalk foundation that artist use did you ever see or heard some white folks going crazy because of that white as chalk foundation!?

[@Chmpgnkryssy]

They were literally being sarcastic, & entertaining those who are not of color, which will probably boost their sales, especially since its extremely viral. I posted on my channel abt this and ppl were literally saying theyve “seen” ppl that color, which is an even bigger problem. We done! 😔

[@rimpysaini466]

Nobody questioned when Ariana Grande rem beauty came with literal black concealer and blasma foundation stick darkest shade is black and many other brands are there with black colour in complexion products

[@mirandoromero]

That concealer is meant to mix with other colors to darken then. And black/grey makeup sticks are for contouring to add shadows to the face

[@angelasieg5099]

Some people to have very dark skin, darker than hers. I have the opposite issue I have trouble finding a shade fair enough for me that don't look yellow, orange or ghost white.

[@BethanyWaler]

No one is jet black.

[@daniel_kaioken3335]

His giggle while saying It's slightly insulting...lol

[@DragonGoddess2]

This is a literally a slap in the face. She's full of it if she didn't think people would peep this was a snarky response for not being inclusive in todays world and being called out. Do not spend your money with them. There's too many make up companies to be supporting one as shadey as this one. Fenty, lancome, lys, estee lauder, elf and even my favorite luxury brand pat mcgrath. Theses companies came out at different times and still try to be inclusive. Her excuse of testing it by going to Dubai was crap. I get it she wanted to claim her trip as a business expense but she could have found dark models here in the US. It didnt even math that well on the guy. If you look its still looks literal black. No sponge in the worlds can fix that.

[@9razzler9]

Not all smaller cosmetic companies have the budget for big range of shades. They may know their customers and probably only create shades for those customer base.

[@thezu9250]

No. Noones skin is pure black face paint. Its like creating a shade of chalk color and sayings its the palest shade. Its insulting.

[@tr2404]

I match my undertone on my neck, ears, and wrists...sadly in 2024, I havent came across a brand to get it right outside of Fenty but that makeup breaks me out...I love Estee lauder but I have to mix two shades to get my shade and makeup forever is now mortuary territory...😢

[@pennydink72]

I have a male friend who is extremely dark. When he is in the sun, I can see iridescent sparkles on his skin. It's the most beautiful magical thing ever. I literally LOVE his skin. But, he gets treated so terribly by white and Asian women. They all claim to be scared of him or uncomfortable around him. This is literally a shame that a brand would be so insensitive.

[@maryjane2965]

Well definitely a major fail by the company because I didn’t know them before because I live in Germany.Now I know them and will forever remember them for this nonsense here!They deserve every bit of backlash and if they don’t do a 180 they deserve to fail as a company!Enough make up brands out there anyways,do it right or not at all!

[@arneliashort4647]

It all just reads ignorance and micro-aggressions. This woman clearly has eyes and understood that was unacceptable but she released it anyway. Furthermore, she can also see that black people come in varying shades, as do Latinas. I hope her people have her back.

[@MsCruzan]

Afrolatinas exist but I’m sure this founder doesn’t see us 🙄

[@audreygabele6743]

Haha the anchor kept saying....absolutely!

[@mizbiz3556]

Nice going with chemist reporting his knowledge of levels to tones. Also the laugh at the end.

[@buttarain27]

I've seen pictures of supposedly the darkest woman known (I say supposedly, because I came across 2 different women) and even that color is too dark for them, like everyone is saying, human skin color is a mixture of under and over tones, not one color like a cartoon character. They knew this, they have literal chemist that come up with the formulas, they were trying to be funny. Take your money elswhere.

[@hellaSwankkyToo]

"...may work for some people." no. nope. absolutely not. LOL nope. w|o undertones it doesn't work for _anyone._

[@megan893]

Idk, like if I can't find my shade with one brand, I just check another 🤷🏽‍♀️🤷🏽‍♀️ That's how I ended up using Maybelline for the past like 10 years. Not a single problem since 🤷🏽‍♀️

[@lexi6797]

You missed the point of the video

[@credibl8890]

Good for you Megan🙄

[@irenefunn4261]

This is why we need to make our own.

[@Raybrianne]

There’s no comparison it’s literally black face paint smh

[@FrenchCocoa369]

Is this is just free advertising? Never heard of this brand before

[@TomikaKelly]

This makes you want to to run out and go purchase from this brand? 🧐🤔🤨

[@cheetopuff99_]

That's all this is. Good promo for the brand. Releasing this literal black shade was intentional

[@renarouge5558]

That looks just like black face paint I used for Halloween 😂

[@temporarilyme4551]

The people that 'matched' didn't have it on. That is the cleanest beauty blender I've seen outside a store...they intentionally didn't put a lot on.

[@The_Ghost_Named_Color]

oh yes that is too dark

[@elovesfluff]

Darker shades have been difficult to create based on resources and lack of marketing to the proper demographics. I worked for a company that made customized foundation shades, adding extra colors from the color wheel to match individual undertones. It just wasn’t popular and over the years, never caught hold of the market. That line was inclusive with a wide range of base colors. Black owned businesses are more likely to be effective, appealing marketing, clean and environmentally friendly foundations. The owner in this company was most likely not included in the manufacturing and was told this had been tested when it was not. She probably needed to hit a launch date and never tried the product. I’m sure she regrets that now. It seems like she was shocked when she applied it to her model. One shade. Wtf?

[@CoffeePlease.]

If you’re interested, there is prior history with this brand not demonstrating undertone inclusiveness. She responded with a darker shade release, earlier than the deadline she gave herself. Recently she published a video of her scrambling to find a model for the shade in question. She ended up in a mall looking for models and hyped it as a victory when she found 2 people to demonstrate it on. (IMO, the shade didn’t match either man.) The lack of planning *prior* to the shade release, in combination with the aforementioned history, is befuddling to say the least.

[@mar25947]

@@CoffeePlease. Exactly. Your company, you're responsible for the results.

[@msKita43]

I'm gonna say she knew but didn't care enough to go back. She swatched it on very deep complexions but still let it go to market. The people she swatched weren't even real potential customers, they were male models without a mirror lol the owner knew and should be embarrassed

[@nairobae]

We are no longer in the era where darker people will accept this excuse of “it’s difficult to create”. We have seen businesses do this & do it well the first try like Fenty so we know its just an excuse. I am happy this happened bc other brands will be careful when releasing a new range of inclusive foundations. If you dont have the budget for it, then dont do it at all.

[@soul_fiddler.cosplay20]

Exact shades and skin tones. I’m pale and can never find the right shade bc of all the freckles on my face.

[@HomesByAngel321]

She has a beautiful skin complexion and doesn’t even need makeup. 😂 😂😂😂😂

[@nicolec4290]

Unbelievable

[@ScreamTatumRiley]

They tried to be funny

[@playamelodythateverybodyknows]

well it can be used for cosplayers and halloween makeups that need black instead of facepaints...dont force it if it wont work on you

[@paulwyle]

girl why would every other foundation be finished natural looking skin tones and the last one is straight black?? keep trying to rationalize it lol

[@nadinekore6308]

I’ve never worn foundation because I’ve never found a foundation that was medium black with Yellow undertones…

[@Sew-Ronica]

They tried.......it.

[@hehe-mq2bk]

I dont know i feel like I have seen some pretty dark africans that can pull this off.

[@Xx1nf3ct3d_Sc4bzxX]

this foundation is just a black pigment with no undertones. nobody is just pitch black.usally when you have a darker skintone you can have an undertone of purple, Blue and sometimes red... this foundation had non of that.

[@oo_BOREDPANDA_oo]

I'm not really an expert with makeup but that's just straight up gaslighting. Imagine just giving feedback that they didn't have the right shade range then they came back like, you want shade? Here you go. Then released a straight up black pigment. That's so effed up.

[@one4all297]

Take your money elsewhere... It's not personal. If they don't want your money, take it elsewhere, they are not government-owned.

[@terejosh13]

wtf are you babbling about government owned 😂

[@jnetteepooh994]

Here is an idea! If you don’t like the product or the company don’t support them and don’t buy their products. Easy fix! No move on and support companies that include products that suit your needs.

[@Danyale01]

companies dont have to be inclusive 🤷🏾‍♀️ stop bitching and complaining and shop elsewhere

[@gf9111]

thats right BUT they tried to be! if you are going to do something do it right, or dont do it at all

[@Kristie27]

I get selling pigments to help change the undertone of a foundation but this is straight up pitch black! So insulting to POC! In my humble opinion, brands like Beauty Bakery and Juvia’s Place know what they’re doing!

[@minervamartinez924]

It's not disrespectful at all....they just have to fix it...goodness, not everything has to be seen as an attack 😒

[@TomikaKelly]

Why would a product that "needs fixing" be put out on the market? 🫠👀🤡 Why didn't the lighter shades for other women not need "fixing"? 🧐🤡

[@minervamartinez924]

@TomikaKelly oh boy, they didn't have the best people on their team to know how to add or mix the correct colors. Why ya always comparing like little babies. Complain about the product. If they fix it and you like it, buy it. If not, don't buy it. There are plenty of other brands out there that are way better and get it right on their first time. This brand should know that they have a market full of competition, so if they drop the ball next.

[@bleepbloop7039]

@@minervamartinez924 bored children who have it too good so they look for problems, 'oh boo hoo the makeup doesnt have the color I like', like just dont buy their stuff and move on, why do they btch and moan on social media like a stunted child as if its a conspiracy against them, they need make up for their thin skin more than anything

[@kaybrown2201]

Do not buy their products. There are options out there.

[@candicane1]

I’m a black woman. I thought we wanted a range of shades. One minute, we can’t find shades dark enough, and the next minute, the shades go too dark. Just get the shade that works for your skin tone. I’m confused.

[@helloooo7703]

Did you watch the video? All skin has undertones, which means that shades of makeup are mixed with different pigments to mimic skin (red, yellow, blue, purple). No one has completely Black skin. But this particular shade they put out is PURE black. As a makeup manufacturer, they should have known better.

[@pr1.8ijmk]

No you're not confused. It's exactly what we all are thinking. It's not all that causes a stir. But particular ones that are always creating a stir. About nothing. Complaining there are not enough on one end, the co responded, now complaining they're not right on the other. What happened to priorities? Ugh

[@Davis-uo2bh]

This actual foundation and it's not supposed to be bc one it doesnt have no undertones and 2 there are not black person that's black as a black crayon! Even the darkest skintone for black people, u can see they are a very dark skintone. That's what the popular on the video and many others trying to say.

[@TomikaKelly]

The fact that you're confused tells us you don't have the range to even participate in this conversation. 😫

[@kristir1262]

The problem with this brand last year was that their darkest shade in the bottle didn't match packaging and online images. It was very light. They released a new shade this year. One. This deep black, which does fit the person @2:11, but nothing in between. So, they're hypocrites. As for people just can't go buy a different foundation, one which does have a better range, well, that's a whole another discussion. But this brand apologized last year, and came up with one color, which is commonly found in market under black face paint 🤭

[@obinna12]

People will find anything to complain about

[@tiffanybolden1319]

???? How so?

[@obinna12]

If you don’t like the color; then don’t buy it. Simple!

[@tiffanybolden1319]

Perhaps I missed something, but, I thought it was purchased in an attempt to see if it was a good fit, like most foundations, you only get to see how it looks on you after purchase if you're not actually in store. It sounds like this brand didn't have different options for darker shades. That being said, if it has a good reputation, and you try it, and that is what many influencers do, review make up. It is pretty appalling, to say the least, to apply makeup that literally looks like black shoe polish.....and that is the ONLY dark shade carried by the brand. It had no undertones if any other color. So, yes, moving forward, now that this known, it sounds like some people will not be buying it. That seems to have been purposely done... Black shoe polish, the color of tar... black face.. It's also the history that makes it a sensitive issue, and while it may seem like complaining to those that don't have the skin, when you have delt with exclusion, discrimination, blatant insults, etc...... you get tired of the bull....and instead of sitting back and taking it (as history shows), people are mobilizing, speaking out, and taking their money elsewhere-while informing others...simple!

[@obinna12]

@@tiffanybolden1319again if u don’t like it, don’t buy it! Everything doesn’t have to be a racial conquest!

[@larryperlas7616]

This is basically charcoal in liquid form. The only difference is charcoal is cheaper.

[@DressingUpDollyGirly]

I am black and have family members of all different shades. so it does not seem weird to me. there are true 100% black people of the African continent that are black just like the makeup being presented. so to say that the makeup is just wrong, would be insulting to African people that actually match it. Maybe the company wanted a tone that matched the darkest, most blackest African skin. Humans don't know what they want: insulted for being left out, then insulted because it is not the color black you were expecting. Instead of attacking the company, just ask them to make even more dark shades to choose from. Or make your own makeup. There are so many beautiful black African models with the same shade. and there are so many black Africans that are KZbinrs with the same shade. it's best to research why they chose that color rather than blasting someone without all the information.

[@skylerkennedy1373]

could not agree more

[@helloooo7703]

Did you watch the video? No one on earth has skin that is completely Black, which was what the foundation was. All skin has some type of undertone, and this was the only shade in the entire range that wasn’t mixed with other pigments for undertone.

[@Nikitateagurl_77]

Thank you. Wish more people thinks the way you do.

[@tobilobacelestina3332]

What the hell are you yapping about and y’all that agree with this bullshit. Ever so eager to reference “Africans and Africa” for topics like this. NO AFRICAN IS BLACK like paint fgs!. Extremely dark brown but not charcoal or jet black and i know this for a certainty because i grew up in Africa(Nigeria) (been to several countries in Africa ,even Sudan in East Africa where they have some of the darkest skin tones and even they aren’t Black) most of y’all just base your talk on pictures from the internet, you can’t find a single jet black person in real life 🤦🏾‍♀️🤦🏾‍♀️

[@JosueFragachan]

Also, stop being hypocritical and demanding, there are literally other brands that have your exact shade range. If y'all don't appreciate this one for being inclusive, then don't buy it. Simple as that.

[@ginamm7393]

They sent the lady makeup to review, she reviewed it. This sparked a conversation, nothing wrong with that.

[@Elizabethblack212]

They don't have to make foundations for your skin tone tbh. Honestly

[@CallMeErie]

The person/ persons who made that shade intended it to be insulting and controversial, and it was. Mission accomplished. Now, stop begging ignorant, mean-spirited people to take your money. Support businesses and people who support you.

[@TiaCatR]

Just because a company makes a terrible product that obviously wasn't researched or tested at all, doesn't make it a diabolical racist conspiracy. It's just a crappy product that won't sell and they need to take it off the market and do better if they want their company to succeed.

[@quedotelancine1685]

As a white women….this is racist. This woman did this to mock black skin. Very evil.

[@cynthiaholland13]

You must have never faced racism. There's just no way you don't realize that there are no jet black people or paper white people

[@Godschosenfollower]

I see how stark the black colour is, however I’m not sure if this was newsworthy. There’s tons of other makeup companies out there to choose from that properly cater to women of colour, and it looked to me like the Youthforia spokeswoman was of Asian descent so I don’t think it’s necessarily purposeful discrimination, it’s just a happenstance of a poor product, no different than any other half a** products that are made these days. For all you saying this would be likened to a pure white colour makeup product, if a company made a pure white coloured product (which I’m sure with all the brand competitors that someone already has) it wouldn’t make the news, nor would as many women be offended by it, and I’m just pointing out the facts here, not trying to offend anyone more than they already are.

[@Idgafuno]

Just don't buy it then. There are literally thousands of cosmetic companies in the US alone.

[@jujub4553]

🙄🙄🙄🙄🙄 everyone needs to look up what blackface actually is and stop trying to throw around buzzwords

[@jamesa8225]

Exactly

[@anncarter82]

We know what blackface is. YOU need to look up what blackface is and the implications of the practice. Instead of trying to diminish the impact this crappy product has on darker skin maybe learn the history of dark skin women in beauty, modeling, entertainment, etc. it goes much deeper than blackface. Don’t know or care what your race or complexion is. Being insensitive and lacking compassion isn’t limited to one race. Just know for dark women it’s more than blackface.

[@gregoryjeanbaptiste8055]

Well the tik toker compared the foundation to black face paint and they are pretty much the same thing.

[@cynthiaholland13]

Exactly. This shade is 100 percent what a person would use for blackface. It's reprehensible and insulting.

[@pr1.8ijmk]

Creating problems where there is none. Looks ignorint to cause a mountain because 1 shade doesn't fit u.